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Despite three years of me sharing every secret, they did all the things that I already explained were wrong.
On this episode Russell talks about a competing software company that didn’t follow the blueprint that Russell has already laid out and why that is so mind blowing for him. Here are some of the fun things you will hear in today’s episode:
-Why Russell is reaping the benefits of a competing software company that is no longer willing to learn.
-Why it’s so frustrating when friends of Russell want his help but refuse to read his books as a blueprint.
-And why you should never expect Russell to keep a secret.
So listen here to find out how if you pay attention you can easily follow the blueprint Russell has made and be successful with your business.
what’s up everybody’s russell brunson welcome to marketing secrets podcast i’m sorry i had to jump in while I’m driving I apologize but check it out I just went my buddy made me a bunch of homemade pizzas and some crystal root beer and heading back to go have dinner with my kids and just some time my brain a head stop and give you guys some marketing secrets so the big question is this power on Brewers like us who didn’t cheat and take on venture capital we’re spending money from our own pockets how do we mark it in a way the less husky our products and our services and the things that we believe in out to the world and yet still remain profitable that is the question in this podcast we’ll give you the answers my name is Russell Brunson and welcome to marketing secrets alright everybody so this marketing secret I don’t even know I don’t you know what this is kind of a little mini rant it’s not a big rant but it’s like a I feel bad for people who stopped learning if you stop learning so if okay yeah I try to like tell you guys a story that like telling on the people who are missing everything so I don’t know okay so I’m building ClickFunnels™ right so I thought Billy ClickFunnels™ I’m looking around I’m like okay who out there is doing what I want to do right so I find those people I look what they’re doing I study them my funnel hack and I look deep a decal I buy their books and listen their podcast I like go to their events I like buy everything that they’ve got I am like hooked to every possible communication channel they have so things are going on I’m watching studying learning growing tweaking adjusting based on that right and I’m watching it over and over and over and over you right and not just like people direct competitors with me but I people that are that are selling sad like I’m a SAS software company owner right and I’m also a book selling person and I’m doing webinars and courses so anybody’s doing any variation that I’m connected to all of these things right and so I am constantly like my all thing I is watching what every single person is doing okay and I’m learning I’m learning I’m learning I’m trying tweaking to learn you know and then I’m also like as I’m learning it I’m testing it inside my inner circle and inside now – come on Club expert program I’m I’m testing it on all these are the people because I’m like okay I see how they’re doing it I’m gonna try see if it works and I’m like I want to test this stuff on other people and other businesses on the industry see if it also works there as well and then and then so that they’re all going out and doing it and then they’re finding out their tweaks to tweet and they’re coming back to me you’re like Oh Russell I made this week made this change I’m like oh and I’m learning stuff and like it’s this constant like I don’t know the circle of learning right and so I have some really close friends this isn’t one specific thing I’m thinking of two different people right now who’ve been in this game for a long time as long as me if not longer and and it’s not swampers they they’re groups of people right so first group of people like they have been they they’re amazing marketers I’ve learned so much from them so much so much so much okay but in the last like three or four years for some reason that they took their foot off the brake or something or off the gas I don’t know and then they went and they’re trying to launch like a competing software company which is totally cool I love competition more than anybody right and so I’m like freaking out so I’m like hey for the last three years I published every single thought I’ve had about how we grow ClickFunnels™ from zero to hundred million dollars how are 62,000 active customer is that how we did like like I haven’t really I’m not very good at keeping secrets somebody asked me the other day like and also you keep a secret I’m like no I’m the worst secret keeper ever every brain fart I get turns into a podcast like right now right every idea that’s a secret right into a book I’ve got like eight books they’re all something secrets like I don’t I don’t I won’t keep a secret like honestly if you tell me something it’ll be on a podcast eventually so just don’t tell me something the secret right so everything does out there so I I’m kind of nervous like oh man these guys who were amazing marketers already are gonna come out there and be like and I don’t know you would have thought over the last three years they’ve been listening to me as I laid the blueprint for everything that we did and then they would have modeled but instead of it like it’s basic stuff basic stuff that all you guys listen to podcast is like common sense you’ve like Oh duh like difference mean an improvement offer versus new opportunity like like they missed that that was the biggest thing like as soon as I came out I was like expert secrets like 30 pages in if you had read my book you would have known that the way you structured the entire offer and the company was like was wrong but they didn’t they missed it and I even commented to one of them cuz like hey like by the way like thanks for totally like doing it wrong and I could be talking about like we thought the offer was awesome like okay the offer was good but it was an improvement offer there for ClickFunnels™ beats you once again like I don’t I don’t it’s just weird and then another one my friends is the same thing like these things that are like basic common knowledge now amongst all of our people like that we’ve discovered and unearthed and then like preached about for three years that then like the reason why I’m looking at our to comic-con members that are just pounded out offers and cranking it and growing the companies I’m looking at our to come Club X people like all these people that are scaling and growing you’re like building amazing companies and it’s like because they’re just paying attention to the stuff that we’re laying down and then they’re following it whereas people that are they’re competing against me they fully are even attention to blows my mind I listen to a lot of podcasts to you right and especially ones that are deep in the software industry and cuz I’m watching him saying what are the all the software people doing and it’s not expect I started I was learning bunch stuff now it’s like this weird thing where it’s like our company has scaled so far past almost any sass I can find out their sales forces like the last one I’m really intimately studying because there’s no one else that’s kind of at the pace that we are it’s getting difficult to find the new ideas and things like that but Salesforce is one I’m geeking out now because they’re the ones that are like 10 steps ahead of me but essentially cuz I’m listening to all these and they and a couple interviews always asked like I hate who write what CEOs are you studying and they’re studying anyway just it blows my mind that nobody is paying attention so I just want to say for you guys who are paying attention congratulations you are ahead of people that I’ve been doing this game for a decade or more because they’re not paying attention there comes a time in people’s lives where they feel like they’ve learned too much or they under like I had one of my close friends who messaged me their names like hey like you’re killing can I come to your office and spend like two days just shouting you’re like I’ll just like watch it or do anything I was like have you read my books yet like no I’m I can’t read both the books first and then come back and I’ll let you do that crickets like those weren’t just like crappy little books I wrote like that literally is the blueprint for everything anyway so for those you guys who are paying attention thank you I appreciate you it gives me a reason why I share all this kind of craziness and for those who are listening thank you because it’s the reason why I’m kicking your butts that was kind of rude huh but it’s true I don’t know what else to do like this is funnel hacking 101 this is how we’ve grown I’m watching everything and then implementing and reiterating over and we’re over again and it blows my mind that people especially if you’re competing directly with me why would you not do that I don’t even understand and there’s another guy who get I might get short people some I bet I was like eight people or think oh my gosh he’s talking about me so maybe I’m talking about you baby I’m not but um what’s interesting is like I guarantee that there’s a bunch of oh there’s another guy who runs a software company so there it could be like 20 of you but nothing like it’ll don’t know where they are if I if I tell the story so I can tell a story but anyway it’s all there in plain sight or we’ve got coaching programs where I share it all and it blows my mind what people some people won’t pay for what will give them everything they need anyway appreciate you guys for listening and like go funnel hack people like me if you’re my business funnel hack me if you’re like pay attention because the pathways they’re people laid out before you you don’t like reinvent the wheel just look for it and understand it pay attention all right so I gotta go thanks for hanging out you guys we’ll talk to you soon bye one more marketing secrets if so then go get your copies of my two best-selling books book number one is called experts secrets and you get a free copy at expert seekers calm and book number two is called dot-com secrets and you get your free copy at calm secrets.com inside these two books you’ll find my top 35 secrets reviews become the fastest-growing non VC back-sass startup company in the world
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Why Didn’t They Funnel Hack Me… Ha Ha Ha
Why Didn’t They Funnel Hack Me… Ha Ha Ha