Why Copywriting Is The Key To A Successful Sales Funnel

Why Copywriting Is The Key To A Successful Sales Funnel

In your sales funnel, are you finding that people aren’t buying into your product or service? At ClickFunnels, what we have found is that the problem probably lies in your copywriting. In this video, Russell Brunson will give you a good example of what this looks like. Subscribe: http://bit.ly/fnlhckr

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Russell Brunson’s Marketing Secrets podcast is filled with excellent marketing tips and sales strategies so you can take your online business to the next level. If you haven’t it checked out what are you waiting for? Listen to the Marketing Secrets Podcast for free here:

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If your sales funnel isn’t making money, this could be why…

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(hip, upbeat music)
– [Russell] What’s up everybody?
This is Russell.
So, many of you guys,
hopefully everybody,
has watched the show “Seinfeld.”
Do you guys remember
that Elaine got a job
at the J. Peterman
Catalog, right?
And, you remember J. Peterman
is like this eccentric person.
He’d go on vacations,
and he’d go buy hats
and then he’d write
all this amazing copy
in these catalogs.
Elaine became one
of the copywriters,
they had all these
people and it was like
this huge spoof for
multiple different seasons.
What many of you guys
probably don’t know
is the J. Peterman
Catalog is a real thing.
So, anyone selling ecommerce,
or anyone selling anything,
you gotta understand
who J. Peterman was.
J. Peterman was a
visionary, a genius,
an amazing copywriter,
who built a huge company
based on these catalogs.
Give us an example
of one real quick.
– [Dave] A Bedouin
horsemen chased you
halfway across the desert.
A beautiful woman on a
camel in the desert alone
is too ripe a target to dismiss.
(laughter)
Your heart leaps in your
throat again and again
in exquisite torment
that the Arabs call
katu’l-kalb, or heart-cutting.
Delirious, half-dead, you
reach the emir’s palace.
A Galla slave rears
his horse in your path.
You notice he is speaking
in Peter O’Toole’s voice.
(chuckles)
Just then you awaken
in the Royal Suite
of the Lanesborough in London,
“Lawrence of Arabia” blaring
from the television set.
You rush back to sleep,
slinky silk cord tank top
and slinky silk cord pants.
Not Harem pants, but close.
100% flowing, loose silk.
More romantic, more interesting
than you remembered.
– [Russell] Ooh.
Now that is how
you sell something.
That’s called good copy.
Understand that, you
guys, copy is the key.
It’s the secret, and next
time you watch Seinfeld,
and you see Elaine working
the J. Peterman Catalog,
now you’ll know kind of the joke
behind the joke.
What she’s talking about,
why it’s so cool,
all sorts of stuff like that.
That’s what I got, you guys,
everybody have an amazing day,
we will talk soon.
Bye, everybody!

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