What To Do When You’re Scared To Death Of Clicking “Publish”

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What To Do When You’re Scared To Death Of Clicking “Publish”

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ClickFunnels™ Marketing Secret: Subscribe to our NEW podcast. Last night as I was recording my new podcast, I realized why most of us get scared when we’re about to publish something we really, really care about. ClickFunnels™ Marketing Secret

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What’s up, everybody? This is Russell Brunson. Welcome to the marketing Secrets podcast today. I want to share with you a message about the fact that I finally I think I understand how some of you guys feel.

So the big question is this how our entrepreneurs like us who didn’t cheat and take on venture capital for spending money from our own Pockets.

How do we Market in a way that lets us get our products and our services in the things that we believe in out to the world and yet still remain profitable. That is the question and this podcast give you the answer.

My name is Russell Brunson and welcome to marketing secrets. Alright everybody. So I’m excited heading into the office today for a lot of fun. We’re gonna be working on getting mother funnel. I’ve finally too much other amazing stuff. So I’m really excited. But I had I had an epiphany this morning and I need to share with you guys because I think I finally understand how some people feel so I’ve been publishing for a long long long long long long long time, right?

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I started my internet marketing business probably 15 some odd years ago now and in that time, I have published a bajillion podcasts and videos until seminars and webinars and Summits and events and all sorts of stuff. Right? And so for me, I like I think I lost my empathy for people who struggle when it’s like publishing stuff. I might just do it just go out there just do it just push record and talk and blah blah blah, right like because that’s what I’ve been but I do and I forgot like I forgot what it’s like to go through the vulnerability and the fear and the stress and all the things that come with the putting your message out there and And fun and some you guys know recently.

I launched another podcast and it’s something different I’ve ever done before it’s not related to marketing or sales or business or anything of that. It’s related to my religion and my faith and my beliefs and it’s funny because I was like, oh this is gonna be this is gonna be really fun and really easy. I’m just gonna go and just start just click record and start talking right? They went at night. I started to do it and it was way different.

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So the podcast is those who don’t know what it would say Book of Mormon challenge.com. And so I recorded the first two episodes and probably 9 or so months ago and then they sat there because you like nervous to put them out there and I anyway and then the third one was easier that we came out fast in the fourth one, which I recorded yesterday.

I literally spent And a long time I spent two or three weeks like preparing for and getting nervous right the outline and rewriting it right in the stories on then rewriting and like and I was like man, why am I why am I so nervous about it’s like I was so nervous. It took me almost three weeks to publish it and then last night finally I was like I said Sunday, so I had to get spiritual experience all day and I was like, okay, I’m in the I’m in the zone. I’m going to do it to spend another two or three hours like working on the podcast outline an interview and getting all things put together.

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ClickFunnels™ Marketing Secret: I started recording at about 11:15 at night.

I started recording it and and Iris 47 minutes into the recording and I was just like, I don’t like this. I hate every word ever said I don’t like how I said it. I don’t like all these things and so I stopped it deleted it and I was like, oh my God, I was 47 minutes. Now Miz out after midnight. I’m like all tired and like but I need to redo it because I like I feel like now I understand the stories better I did so I clicked record again. I spend another hour over now recording the next podcast episode and then I sent my brother to go and edit and get it all. I need to go to the live and then like all morning long and second guessing like oh maybe I should again. I told that story wrong.

I really have you know, the like all these things right and like oh the ending when I did this, I don’t like I did it and like and then also this morning as like I bet you this is how other people feel like maybe the reason why I’m doing this exercise amongst other reasons was to get empathy for people in working with when you’re nervous. You’re scared about publishing and it’s just interesting.

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So I wanted to share this because first off I feel like I’ve empathy now for a lot of you guys for the first time in like a decade, so hopefully that’s good. Right? I get it now I get the fear and the nervousness that goes behind putting yourself out there, especially with something you love and you believe about you care about you want other people to to to listen and to be put into and you really honestly want to serve people write my I totally completely understand that especially especially now, so I guess my message for you guys today is is kind of twofold is number one. I have empathy for you understand the fear of Putting yourself out there and number two.

I’m publishing that episode today and I wanted my company ahead and tweak each agent. No, I’m just gonna put it out there because good enough is good enough, right a lot of us never get started because we’re so nervous about it not being good enough and on the problem with that is then we never get started and the the goal of what we do as authors and speakers as coaches as experts as whatever you want to call yourself.

Somebody’s trying to change the world in your own little way is to get things out there. And one thing I know for sure is the by not posting it not putting it out there. It’s not going to change it was like that’s the one thing I am positive of by putting it out there. It has the ability at least to affect somebody maybe it wasn’t as good or thought out or as you know, whatever whatever might be but it’s important to get out there because that’s the only way you can actually touch and affect and help conserve somebody else and that’s the whole reason behind what we do and why we do what we do right?

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And so hopefully it gives you encouragement to know that even Russell gets scared sometimes. And even Russell second-guesses himself and gets nervous, but when all comes down to it, you just kind of Click publish just put it out there. So hopefully that gives some inspiration somebody out there who’s who’s nervous today?

And hopefully it gives you permission to do it. So there you go, you know how permission to do it just go and do it just click record on the podcast or on the video or on the blog click post or whatever. The thing is that you’re doing to publish your message just go out there and just push it just push the button and we’re how imperfect it sees no matter how many flaws you see know how many things you know, you could’ve done it better no matter whatever.

That is. It’s just time to put it out there and just let the world have what you got and you have full the other full ability to re-record it in the future. I’m on podcast episode now probably I don’t know five or six hundred. I’ve no idea and I probably shared the same message multiple times over the last five or six years. I’ve done this and hopefully some gets better and it’s okay to republish the same thing later with your new lens of understanding and What you gained in the in the process of growing and learning?

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So there you go you guys today’s the day go click publish make it go live, you know, if you’re scared to death, even if you hate it, even whatever just push it live and I promise you the worst case scenarios a change. Someone’s life best-case scenario. It has a huge impact in I guess I said, worst case scenario. Nobody sees it best-case scenario changes in his life. So that’s worth. It makes it work Pub pushing publish and go. So there you go guys. Push push push go.

Alright guys. Thanks so much everything and then for the day today, it’s gonna be an amazing day appreciate you all and we’ll talk to you soon. Bye everybody one more marketing Secrets.

ClickFunnels™ Marketing Secret: If so, then go get your copies of my two best-selling books book. Number one is called expert secrets and you get a free copy and experts secrets.com and book number two is called.com secrets and you get your free copy at.com secrets.com inside these two books. You’ll find my top 35 Secrets a we views become the fastest-growing non VC backs a startup company in the world. ClickFunnels™ Marketing Secret

 

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What To Do When You’re Scared To Death Of Clicking “Publish”

What To Do When You’re Scared To Death Of Clicking “Publish”