Travis Stephenson, Chat Bot Secrets to Decreasing Ad Costs While Increasing Conversion Rates

Travis Stephenson, Chat Bot Secrets to Decreasing Ad Costs While Increasing Conversion Rates


http://funnelhackerradio.com – Funnel Hacker Radio Podcast

Travis Stephenson has earned TWO of our infamous 2 Comma Club Awards. In this episode he reveals the secrets behind chat bots and what he is doing with Chatmatic to decrease ad costs, increase conversion rates and increase attendance to webinars and LIVE events.

Show Notes:

-Fun fact of the day: you’re doing Facebook Messenger all wrong

-Ask yourself if your bots are helping to stimulate a conversation

-The more incentive we can put into Facebook posts, the more traffic can be directed to your website

-What is more important: comments or views?

-Using Facebook messenger as a notification center is king over Email or text

-Travis Stephenson uses Facebook messenger to start relationships with his potential clients

-Is Facebook Messenger replacing email? Not necessarily

-Dave asked the golden question to Travis.

-Travis figured out how to use his Chatmatic software to generate an 1800 people list for free

-There is importance behind not using Chatmatic to send people things they don’t want

Quotes:

“By incentivizing engagement we are seeing an in increase in our traffic by over 35%”

“…that’s the way you should be formulating your post. Look at a comment and then send a message on the comment.”

“When you actually ask someone to say something [comment] think about, you know I try to tell people, think about what that phrase actually means. It’s really a cool experiment.”

“I use email more than I use Facebook messenger. Messenger is different. Messenger is a conversational platform that allows you to engage constantly with your audience with things they care about.”

“Right now it absolutely smashes because there’s so few people doing it that it’s very different. When people see it they’re like ‘Oh I can comment to get something?’. It’s a new call to action for them that feels different as opposed to clicking on some link.”

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Travis Stephenson, Chat Bot Secrets to Decreasing Ad Costs While Increasing Conversion Rates

Travis Stephenson, Chat Bot Secrets to Decreasing Ad Costs While Increasing Conversion Rates

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