Secret #48: What Really Happened Behind The Scenes Of Our Biggest Webinar Ever

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Secret #48: What Really Happened Behind The Scenes Of Our Biggest Webinar Ever

Here’s a behind the scene’s glimpse of the chaos that ensued in the 24 hour webinar.

On today’s episode Russell goes over what happened when he planned and executed a new webinar in under 24 hours. He recounts what went wrong, what went well, and how it did overall. Here are some cool things to listen for in this episode:

-What things went wrong during the webinar, such as software freezing, and slides not being completed in time.

-Why a guy that actually pays Russell for coaching has no business critiquing the webinar.

-And why you need to just do it if you are planning on launching a webinar. What are you waiting for?

So listen here to find out how Russell’s webinar went and hear what he’s changing when he redoes it later this week.

what’s up everybody’s russell brunson and welcome to the marketing secrets podcast so the big question is this power entrepreneurs like us who didn’t cheat and take on venture capital we’re spending money from our own pockets probably mark it in a way to let us get our products and our services and the things that we believe that out to the world and yet still remain profitable that is the question in this podcast we’ll give you the answers my name is russell brunson and welcome to marketing secrets alright everybody hope you guys are awesome today I am actually in the car and don’t worry I’m safe don’t yell at me Russell you’re gonna die I got my phone mounted so we’re safe just gonna be talking about you look at the camera unless I’m not gonna stop don’t look at the camera but excited for today X him to a doctor’s appointment let’s hope I can find that I’m a little late but that’s kind of typical for me so anyway a lot of fun stuff happening now and just wanted to share some some stuff because hopefully it’ll help some of you guys because I’m sure you guys are all going through some stuff right now as well so a couple things yesterday yesterday I saw it’s funny somebody posted in one of our groups a message about their critiquing the webinar I did last week some context on the webinar so this is webinar that we had the idea on Tuesday I had right brand new slides from scratch and Tuesday so basically I’d like I all a Wednesday and half a day Thursday Saturday and a half to all the slides like and I mean like 160 slides I had a registration page way to promote it all this stuff like in under a 48 hour period of time so a lotta stuff happen right I came back told me as much about it but what else I’m done we launched it and we have I can eighty one and a half percent opt-in rate after over 10,000 opt-ins which is insane highest converting one I’ve ever had right number two is we were selling a similar offer but we’re kind of changing it some to our old funnel hacks but we’re changing it we increase the price we change the training a little bit so it’s it’s a similar offer but it’s but it’s different so a lot of stuff going against me most of the people in our list have heard me do the webinar selling them then the main thing probably 100 4 times so I needed wanted to make a new version so this and if this whole new thing that showed much stats analytics was just a really cool thing right so we do the whole thing I put it together I literally as I you know get over $10 bill registered and I’m cranking out slides all what’s the point where the webinar started he was 3:00 Eastern or 3 mountain time it started and I probably had 75 so my slides down that point so I didn’t time to finish I probably need another final three or four hours to actually get it done but I ran out of time so literally as the clock hit 3 I’m like copying and pasting all my slides my little presentation of my new one cuz I have no time to actually finish it which is crazy right so then we start the webinar and and we started going and you know I’ve never used we’d never had a webinar that had that me he’ll register so we use doom instead of GoToWebinar which I was nervous about because I’ve always use a good webinar it’s like good old faithful we started tried science tried zum-zum has the capacity to do I think 3 or 5 thousand people live plus you can stream into Facebook so you know Facebook library YouTube live things like that so I was like let’s try it I don’t scare you try some huge much skill on something like yeah this many people register for but I was like you know what let’s just we keep talking about trying it and but we’re scared it’s not gonna work at scale but one way to find out Forks and scales if you just do it so right alright let’s just do it worst-case scenario we lose millions of dollars to pray so we do it and so I start and at first like it’s all frozen up like it’s not processing all I’m like huh and finally I’ll get on people can hear it but I can’t see questions and like I’m gonna try to hover over the thing there’s a little spinning circle and but people could hear me so I was like alright and we’d re-click record it’s already streaming to Facebook’s I’m like I just gotta go so I started the presentation I’m like there’s like 30 people my office not 30 I’m exaggerating 8 people in the office like we’re trying to get things set up reg you things working they’re talking I’m trying like don’t talk I’m just doing the webinar now and I’m stressing out and you know again the slides aren’t done in my head I go mad about that and I haven’t had a chance to go through the slides you have known if the transitions are working like all the stress of the moment like just insane so I started kind of going and man I totally like I’m fumbling as I start because I I’m kind of overwhelmed because of the slides not working I’m overwhelmed because of just the stress of it all and it’s the first 5 15 is I’m just like fumbling and I can’t get like my rhythm you know if those he get the rhythm you like it took me probably 15 20 minutes right before I finally start getting the rhythm but then even with that because it was a new webinar like it I didn’t know super well like where I was going like I kinda remember excited just created it but like I had never done it before so I don’t really know where I’m going I’m trying to like do it alright and so anyway do my best in you know the confines that some reason had this weird thing where I just said these crazy confines for myself so we had probably a day and a half total time didn’t know they actually excuse me it was the Oh was it was the night before yeah I started on slides at 4 p.m. the webinars next day 3 so I had like 11 I had 20 was the 24 hours total I just sleep in the middle there so I think we’re up all that night to like to working on slides next morning came anyway so it was like less than 24 hour period to do all 160 whatever slides for a new presentation I’d ever done before and then give it live in front of a lot of people end up having about 3500 people on live and he we had 11,000 watched on Facebook but that kind of ebbs and flow so I think we had it on on our just like four to five hundred people on Facebook so yeah it was crazy so do the webinar do the presentation do the pitch and it gets first under the pitch there’s also some confusion and questions and things coming up I didn’t need a time to plan for because I was gonna pitch it this way but I was using slides from my old presentation didn’t make any sense but then powerful thing I did is as the night before I was trying to do this I I messaged like 20 different people in my inner circle there were just people that are killing click funnels in different markets and industries like he can you guys jump on tomorrow Frank an hour and just tell your ClickFunnels™ story and there I go sure and like amazingly these I they all show up so I know the webinar and then I’m trying to like do the interviews but like my computer’s frozen up the zoom on my computer’s frozen ups I can’t like actually interview anyone I’m like we have all these amazing people who took an hour out of their life to like be here and I can’t even communicate with them so it took us by 10 minutes to figure out my finger couldn’t do it so we had switched the presenter to to mark computer on our team so that we were on his computer and so then we’re so then we’re I got to work so I’m doing the QA through his then people can’t see the screen so I’m like and some try like do call actions throughout and like know the countdown clock or the Kohei just it was just kind of like it’s almost sorts of messed up right so many problems so many issues we’re doing the glide Q&A and that part it went for an hour but it was really good people’s q and A’s are so good and I’m praying I might please let the zoom recording stuff work because I we want I needed to use these recordings somewhere else please like I want to use them again and luckily the recorders came out so we do the webinar and finally ends it’s like three and a half hours and start time till this point and slept literally more than a few hours and last 24 hours and tired I’m worn out and who’s like a thousand degrees in my office because every was in there and like it’s just done I’m soaking wet from sweating and I was like oh and I we finally end the whole thing we could figure to actually end it so like my don’t talk guys cuz like like zooms froze on my computer we can’t even end the event and I was just crazy finally we figured like kick it off and end of the event it was like done it wasn’t stream at Facebook anymore and that ever starts like cheering and clapping I was like did we sell any cuz I to knows and so uh finally we get done and we look at sales and it was crazy the highest-grossing webinar I’ve ever done to date I’ve done a couple of webinars in my in my decade and a half and this a game now right so it was really good and obviously were things that I need to fix um want to fix and change and all that kind of stuff so I sent emails basically telling them hey the webinar replay crashed which is kind of true I do have a backup but I was like I want to show to everyone like I want to actually finish the slides and all kind of stuff so this week actually two days I’m gonna redo it again live or always people hopefully I’ll have my act together and you know they’re probably like not convert as well because I’m all polished now but I want to clean it up and just get all the things in right order in my place thank you the presentation right so we’re gonna get in Thursday but it was a again highest octane Riverhead highest grossing weapon I’ve ever had like so many amazing things were super proud of ourselves all sorts of stuff and then yesterday I’m back to the office I logged into Facebook just to check out what people are posting on the book of faces and some dude one of our coaching programs he put he posted this this long post about how my webinar was fugly and how he watched it how sick to his stomach he got high broke on my own rules and how it wasn’t truly a blue ocean it was a improvement offer and and and then he had a thirty minute video critiquing everything and in the video he’s like you know to quote Russell he said this yeah he bubbled up a blood and and and you’ll click France we know it’s good but it’s not great anyway make just food for 30 minutes this is another thinkin let me say somebody who paid me to coach them to teach them how to do a webinar so our for the context like he’s in a coaching group specifically dedicated teaching people how to do a webinar right in his comedy offices I tried to join your circle I couldn’t afford the twenty five thousand so he’s someone who’s trying to lose paint mean good money to learn to webinars just I have no money whose bank account to pay for my coaching program so instead what he decides to do is spend how many hours of his life critiquing my webinar and tell me why was the ugliest webinars ever seen and all the things I did wrong I broke my own rules and on always had things and I read this any Marshall video so I was like so like just annoyed obviously dumbfounded and I’m just doing I’m like I don’t even know how to respond like I don’t even know should I be angry so I’d be happy so be grateful aside be like like all these emotions right so I go to the whole like range of emotions for my pissed like I have a flat kill him – like thank you maybe yeah we’re like no I you know and all these things in between and and all I can bring him to my head was the quote from Theodore Roosevelt and I’m driving her now or else I would read it for you but it says something like this he says it’s not the critic who counts it’s not the man in the arena and points out how the doer of good deeds has messed up it’s the man who’s in the arena whose face is marred with dust and sweat and blood and tears who maybe he fails but at least he fails while daring greatly so that his position will never be with those cold and timid souls who knew neither victory nor defeat and that’s my paraphrase of it Roosevelt said a way cooler than me but you get the gist and so my response I just carve and I just copy that and I pasted it I said hey man here you go and I posted it and then I left one other comment and I’m sure that it was missed by him and probably most people but what I said was if I just watched somebody do a million dollars in an hour the last thing I would do is critique them on what they could do better what I would do is I would zip my lips I would take notes I look back on the decade that I went through trying to learn this craft in this business and this you know and I was I was speaking at events every single weekend and I was I was doing my presentation I was watching the speakers and and I watched some speakers who were horrible but I watched their presentation how they do and I was like wow those how they did that cool thing like that was awesome and I would take that piece I would add it back to my thing I like snow sometimes like when I was cool I would just I would I never once looked at so much presentation in a critical route to trying to figure out like the things they did wrong so I could so I could coach them through how to do a better write that was never that thought never crossed my mind in a billion infinity years no one saw the cross mine is like what is this person doing that I can use I’m like oh like the way they did that the way they made that transition the way they closed even people who who sucked who did not do any good I still was watching and paying attention and trying to figure out what were the Nuggets for me and I think what I can’t really comment exactly there’s something to the point I’m just like next time someone does a million dollar I said no I said message me you next time you do a million dollars in an hour and and let me know because I want to watch that webinar and then I’m gonna take notes and not give you feedback because that’s like that’s the thing so I just want to kind of put that out there cuz I think a lot of times we get too smart for our own goods we’re trying to critique people and it’s like that’s not your job like that’s not your role if I if I can all honestly if I wanted to your opinion I would have paid you for but I haven’t therefore don’t give me your opinion listen you paid me and maybe I didn’t do it perfect maybe I did an entire webinar in less than 24 hours maybe there was a billion things happening at the time and yet in spite of all those things like it was the highest-grossing webinar of all time for us and so it’s like it’s like yeah I know there were things wrong like I’m fully aware so I’m redoing it this week is like I didn’t even a chance to finish my slides the last 40 slides I copy and patients from a different presentation because I ran out of time like yes I can critique myself too but until someone’s paying you for your advice don’t don’t give me advice sit back and listen I’ve done a couple of podcasts recently like you as a student should be like you pick your mentor so pick your mentor then stop listen and then do they say don’t be a well you actually said this like dude that’s not you that’s not your role like you stop listen and I say that at the same time that that I want to always be coachable and I and I feel like I’m a very coachable person I have multiple coaches working with me and if that sex in my life but the difference is that I paid those people for the advice because they are at a level of beyond me in that thing that I want to learn how to do and so I would never sign up for who knows John Carlton’s copywriting course and when I was in their critique his sales letters and tell them how to do it better in a billion years I would say dude I’m paying you any of those things I might do different or things that might be better but I am listening because I paid you I’m paying attention I’m trying to find the pieces of gold that I can then apply back to my thing and yeah so I hope for everybody else who was watching that you know it was imperfect thing and hopefully first off that was inspiration to you to see Wow Russell screw up a lot and it still made a bunch of money maybe there’s something here and second off I hope that you learned that you’re watching I did an episode by a year ago about like watching the magician’s hands like I’m trying to make I in my books in my podcast these places I tried show I got hold things back I hope you see that I just like here’s everything I try to give it to you see see it all but then when I’m doing the thing like like watch and pay attention and listen like watch the magician’s hands at work and see what they’re trying to do and try to understand it don’t try to critique and bake Oh like no that’s not that’s not that’s not gonna help you or them watch and learn and that’s all that’s my message for today so anyway hope that helps hope you guys enjoyed this story it was a lot of fun I’m excited webinar again on Thursday hopefully I’m screwed up by fixing it so that’s it I’m gonna let you guys go appreciate you all hope you have an amazing day go out there to change the world and I said if I knew webinar in 24 hours I’ll give you guys Lee’s 40 eggs I’ve been in a few times you have 48 hours to get your webinar done and launched we have actually gone through our two new two comic of coaching which is all about getting their webinar up and launched live and some people gone through the training we’ve done three cycles of it now they go through three cycles and launch the webinar it’s like just do it Russell we’re at the webinar software crashes yeah if I could’ve crashed you I just did it doesn’t close right let’s do it okay then just do it again if it doesn’t court like just do it just go out there and just just do it all right I’m gonna go guys appreciate you all each for listening and I’ll talk to you soon would you like to see behind the scenes of what we’re actually doing each day to grow our company if so then go subscribe to our free behind-the-scenes reality TV show at WWF NL hacker TV

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Secret #48: What Really Happened Behind The Scenes Of Our Biggest Webinar Ever

Secret #48: What Really Happened Behind The Scenes Of Our Biggest Webinar Ever