Secret #35: Calling Out Your People

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Secret #35: Calling Out Your People

good morning good morning everybody welcome to marketing secrets we’re right out watching a little bit at Studio C which maybe think it’s something really funny and that’s what we’re kicking off this episode of marketing secrets podcast so the big question is this how are entrepreneurs like us who didn’t cheat and take on venture capital for spending money from our own pockets how do we mark it in a way that lets us get our products and our services and the things that you believe in out to the world and yet still remain profitable [Music] and welcome to marketing secrets [Music] all right everybody so it’s a Saturday we are less than a week away from our big viral video launch and there’s so many more pieces going into it’s kind of crazy and we’ve got a little stressed out not gonna lie we’ve still got sales page the demo sequence we’ve got the arm boarding we’ve got the off-boarding we’ve got the gamification we’ve got to show me how Walker is all going live in the next six days the program keeps coming out on Monday which I’m excited for and then Oh in between there we also happen to have a three day event so we did yes we were filming a video thing for fun on TV we talked about funnel years and how each funnel years one day so it’s like oh we’ve got like four funnel years before the next live event and we got six funnel years before the the the viral video launch we got plays every we’ll start saying that yes every everyday in the real world as a funnel year cuz you getting more than a year the most we done today if you using click funnels alright so uh I actually have someone talking about today so I’m when watching ever since whole viral video thing it’s been fun like this whole new science of marketing that’s been opened my mind that was different before right it’s funny like with hangouts Harmon brothers and these guys are like script writers and all sort of stuff and I’m talking about copywriting I was like I was like so like who do I study like what do you mean like like I don’t know the Halbert did you listen to you know Pennsylvania like whose guys you study for copywriting like who’s Gary Halbert what it’s like what Dan can you what about am i naming off like the legends Riley Clayton make pieces I always think that I can never have any of them I’m like how are you guys like the best video copywriters on earth you never heard of copy or copy anyway it’s just so funny in there yeah we just you know they get sketch comedy writers who were really funny and then they try to even sales principles into it and it’s funny because anyway it’s just it’s just interesting I’m one thing they said is that like we just go – we go – oh sorry Kickstarter and look at all the best Kickstarter campaigns watch those videos and what are they doing what’s consistently working it’s like like if I was if I had training on copywriting it’s like I tell them I go to Kickstarter just go watch like 8000 videos and you’ll learn good copy it’s interesting and then one of our one of the main writers for our script was Matt Meese from Studio C which you know Studio C is like that’s I just watching a minute ago go watch Studio C it’s it’s it’s the best show on TV it’s like Saturday live but it’s a bunch of Mormons who do it and it’s clean it’s let’s fake family-friendly and it’s awesome and you guys love it it’s awesome but it’s like simply like these the guys right screw the the scripts for Studio C like there’s some of the best like copy writers in the world they only know copy is they just know how to engage people who grab intention and interest and desire like they’ve learned it through in a different format which is kind of cool so anyway so that’s ed likes but funnily I’ve been trying to like different ways to to grab people and to get them and so can my first test is um it’s been interesting is like you know this is my podcast obviously guys are listening to you so I do the podcast right and sometimes your podcast and I hear Mutchler times they get part I do a podcast and you’re always messages from people who write thank you thank us and so that’s my pull over there making a lot of noise I’m gonna come on the side like for example like the entrepreneurial scars podcast I did tons or is like people messaging me from everywhere like thank you that was so cool entrepreneurs be struggling in vacations that one like hit right it’s like and there’s a whole bunch of them that people resonate with more so than than other ones for some reason right and so I was thinking I’m like you know podcast is really cool format to teach and train until I get inside people’s minds and I love it but it’s not like a podcasts are hard to share there is harder than viral those Kenting so I was like I’m gonna start taking the podcasts I have there the most impact that people connect with the most and which I turn those into like videos it’s like a viral video that’ll call up my people right because I’m a this is resonating people so much so that they’re able to get a hold of me which is not easy I had a lot of walls every direction but they get to me it means that there’s there’s this it was worth it was worth focusing on right and so like the entrepreneur vacation I was in when I was in Hawaii with my wife I was like I’m gonna try I’m just gonna record a little video this and instead of being like off the cuff like I am right now I was like I’m gonna like script it out and I write it like a minute a half two minute video talking about how I why entrepreneurs suck it it going on vacations so I wrote the script set up a camera on the beach house and I just recorded this thing you got home and had Kevin on our team go through and like make it a little viral video thing you know had a music and energy and just kind of and it’s probably more producing then so the other ones I’m to test it make sometimes under less Bruce do better anyway who knows but if you look at it was it was it was not me talking about funnels right like this funnels my world but like I I needed to go level bigger if I want to go cut like semi viral right like niche viral or whatever they call it I needed Co one level bigger so that would that you would like grab my people so for me like I want entrepreneurs who are selling stuff through funnels like that’s that’s my dream to get people right but a lot of mantras or not yet so it’s like I got a connection them at at a level that we can connect at so it’s like I’m gonna call out entrepreneurs right so entrepreneurs I think of the video titles like why entrepreneurs suck it vacations in fact I had the audio at a couple episodes back CEA’s who were listening to the to the audio podcast heard it like I think last week ago today actually so you kind of hear it but it’s me on the beach house and doing it right and so it’s calling out entrepreneurs was calling my people and then trying to have them connect with me right and so I did this video put it together we launched it and you know it’s not like 18 million views right headed app I think we’re at 70 or 80 thousand views in the last seven days which is awesome so I mean 70,000 entrepreneurs have I connected to make and the comments are crazy like oh my gosh you understand me that’s how I feel too and like they’re tagging their wives and their friends and their kids all sorts of stuff and it’s just it’s just cool it connect it’s not on Shores I’m hiking with down the right who’s this weird dude who I connected with and then they you know now they ship from being just entrepreneurs like entrepreneur soon I’ll maybe read the book or their whatever and they get deeper deeper with me and eventually they are building funnels which is where I want everybody to be because that’s how you change the world you build funnels so anyway I just thought it was interesting and I’m gonna be doing more those women probably the next one will be the entrepreneurial scars then I go down the courthouse or something to record it there and be like bankruptcy or who knows I got a right sugar for it first but I saw this really cool thing and so what I reason I’m telling you someone I want you just to think about this so think about the thing that you’re selling right so whatever it is you’re selling they try to go one step broader so there’s more mass appeal so that like who are the people that you love to have buyer thing even though they’re not ready yet so go one step one level deeper who are those people and then what message do you have did they make yes you get me yes that’s me that’s what best we’re looking for right and then and then try to make a little video speaking to those people so they’ll connect with you right so forget my examples vacations like entrepreneur suck on vacations because we want to get back to work right and like entre NORs relate to that right and so that’s why I called out my people and they’re connecting down it’s really really cool so for you how do you call it your people who are your people first off right and don’t like I mean you’re going one a year product going one step broader than that so people that don’t know who you are yet right but they would connect with you does that make sense so hopefully that makes sense so for me I’m not talking about necessarily marketers and talking about entrepreneurs right marketers are people who get like what we do right they understand that’s why the marketing secrets podcast that’s why like all this seems like you guys are marketers like you understand it you’re excited about selling it it’s like you as a resident message dog no matter what so I’m triangle one level bigger so that is the ability to go more viral but also has the ability connect more people and then bring them down down into our into our funnels into our worlds this is the front of this is this we’re gonna fill your funnel this is the front of the the value ladder right this is how your casting a wider net and bringing them in so you figure out who are your people call them out and then what are things that you believe that they would resonate with that the rest the world think is really really weird right like honestly was funny when I was making that video I was really be concerned that my wife was there I’m like I don’t want to offend her but I saw Phil and I know that I thought referrers feel this way I talked to him about it like people tell me all the time you go tracking vacation people like how’s your vacation I’m like it was good so glad me back so I can get back to like it stop it stop stressing out which is it’s just like like I know that that’s how I always felt so think about what the things that you feel because what you do or because who you are that other people like you will resonate with but the rest of the world think you’re weird I think that’s you’re looking for like those kind of things right and and then create something around that and then just put it out there who knows it may go viral may not doesn’t matter because doing it and and so for me I’m gonna try to do like once or twice a month try to try to pick a podcast episode I’ve done or or come with an idea or something that’s just like here’s a cool story I can tell that the entrepreneurs will connect with that’ll give them to like me follow me from me whatever and then do the process I can get them to buy the book into my the culture etc etc etc so hope helps you guys if you haven’t seen the video yet imma get on the audio podcast it was a few episodes back said why entrepreneur sucka vacations I’m not if you go to Russell if you’re at slash Russell Brunson HQ Matt’s my fan page you can see the video there for sure or at this point probably if you google why do entrepreneur cycle vacations I it’ll probably show up who knows but it’s worth watching and sharing and tagging your family and friends on it so hope it helps you guys I’m gonna go I can watch some studios see with my kids because it’s amazing here it is right here you see it back there if you watch the other TV show awesome sketch comedy gives you good ideas for writing copy and it’s really fun so thanks guys and I’ll see you later want more marketing secrets if so then go get your copies of my two best-selling books book number one is called experts secrets and you get a free copy at expert seekers calm then book number two is called dot-com secrets and you get your free copy at calm secrets calm inside these two books you’ll find my top 35 secrets and we’ve used to become the fastest-growing non VC back-sass startup company in the world

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You can also get the transcripts to this episode here:

My new formula for getting your message in front of the masses.

On today’s episode Russell talks about what he has done to be able to connect with a broader audience of entrepreneurs. Here are the awesome things you will find in this episode:

-Why people like the Harmon Brothers don’t know what copy is, yet they write amazing copy.

-What Russell did to be able to appeal and connect with a broader audience of entrepreneurs rather than just marketers.

-And how you can connect with a bigger audience and how that could help you.

So listen here to find out how Russell connected with a larger audience and what the plan for the future with them is.

Secret #35: Calling Out Your People

Secret #35: Calling Out Your People