what’s up everybody’s russell brunson welcome to a late night marketing seekers podcast so the big question is this power arch Brewers like us who didn’t cheat and take on venture capital we’re spending money from our own pockets probably market in a way the less Hosking our products and our services and the things that you believe in out to the world and yet still remain profitable that is the question in this podcast we’ll give you the answers my name is Russell Brunson and welcome to marketing secrets everyone so hope you guys an awesome it’s a beautiful night here the crickets out there kind of creepy get to the darker spots anyway I hope you guys aren’t awesome I want to make you guys a video and run a podcast today for you guys about something that I think is really really really really important there we go there’s some white for those who are watching the video version in our podcast it doesn’t matter you hear my voice alright so I want to talk about something interesting that I kind of realized today that I think is what keeps a lot of people back and probably kept me back a lot when I was first getting started you know one thing sorry I’m looking for I’m out in the pool house drinking some keto OS because I love this stuff so have one every morning and one every night it is my sweets and then that yeah so that’s what I’m doing so I’m looking for if you wonder what I’m doing and why I’m talking weird but what I’m talking about is today for example we had a lot of crap happened but not like little things either like huge things things that are devastating like things that I think in my past would have crippled notice stop like oh and it’s interesting because I see people nowadays who are in business and they’re moving forward moving forward to try and do seven not just business honestly it’s like all aspects of life is their personal life it’s their family life it’s the relationships I get it kind of you know it bleeds in a lot of different things but for this season you know for this purpose it’s it’s business we’re so really crappy happens you have these plans and things you think you’re gonna be happening and then hit this wall and you’re like you throw your hands up in the air and you like I don’t know what to do and so you just stop right or you just give up and I think there was a time but probably did more of that and I think then I think I’m lucky because I grew up I was a wrestler as body as no and so one thing that happened in the wrestling is and it probably a good thing is I was really bad at first and so I’d get beat a lot in fact my brother Scott who’s gonna be out in this video we first started wrestling he’s my younger brother and he was beating me at first which is like as a Big Brother’s really embarrassing right and then luckily I loved wrestling he didn’t so I was able to pass him but he would’ve been beating my whole life which would have been really embarrassing but uh but because I was getting beat at first like I wasn’t like the best kid so I like I got beat a lot and then I came back and then like I learned how to beat people try the best example this is my junior in high school I was gonna my goals be a state champ but I was gonna make it and then what’s interesting is as I was going for it my first match my senior year or skewed my junior year I Russell’s guy Nick Rusk was from hundred high school and I started I was the ice coming out anyway I told her when I was gonna be state champ bust you know talking all the you know all the confidence stuff and my very first match awesome Nick fresco is who’s returning he took it in second place to state year earlier he’s turning back and he beat me my very first match the whole year and I was like devastated like Oh luckily for me my dad filmed the match and so what we did for the next four months and every single night we watched that match and they would practice it how to beat Nick Fresquez and then I never saw him I never like never wrestled against the rest of the year but then at the end of the year opposites he was ranked first to satanic second weekend against each other in the finals I wrestle him and the finals I beat him because I knew exactly his moves I practice him every day for four months and in fact I actually beat him I think I’ve told you the story before but I beat him with the same move that he had been he beat me with which is kind of fun so I was used to like getting beat up and then coming back and then learning how to when getting beat up come back and win so like that helped me through my life I think in business anything I was like I would start I’d get hit with something and was just like sometimes it’s like hitting a roadblock how many as I felt I’d like hitting while you’re just like stuck you know I don’t know I don’t have overcome this like this is an insurmountable object I can’t like I don’t know how to overcome this and we hit those things right and so like that that happens all the time like I said in business and what’s interesting is most people don’t get past those like they hit the wall and then they freeze up and they stop and then they go watch TV or they they quit or whatever those things are and it’s interesting cuz I see that a lot with our entrepreneurs who like a little roadblock and a couple come and then they they just stop and it’s like like don’t stop keep going keep going but I think that what happens is more you do it the more like your capacity increases and your ability to handle those things and take them and then like plow through them and keep keep moving forward on them you know I mean so today like we had so many things like we’re so sorry we’re just launched this this viral thing if you got a who knows we’re still having you guys watch this but CF goes viral calm was this really cool thing and so well do I want to make or somebody they opt into this thing and then they get a referral link and then they refer other people they get a dollar if everyone they sign up and they make this huge viral thing that would grow really really fast and so we spent the last like two weeks getting all the things put together create a video on the sales page and the structure and the flow and the funnel and like everything was working we tested it and I wanted to build as I click phones we couldn’t because it’s like this is feature we don’t have right now and Todd’s like we could build a future but no time to do it because all crazy stuff is happening for the launch so he didn’t and there was some third-party service we decided to use we use a third-party service we sure can I test all these things aren’t working we got it working so it pretty much worked then we did launch and we sent emails out I started a Facebook live was all exciting and like instantly I was people start coming and then guess what happened boom the whole thing just crashed within like minutes and I would call guys up their services and Mike dude our sites around like the we’ll call you back okay that’s not good and the whole thing is down 15 20 minutes is down and finally see like everything goes all fine they reset their service comes back up and it’s working but we like pause emails and everything at the time so we comes back like 15 minutes later I came in 15 minutes nothing Bad’s happened like you’re good to go like do this because we stopped everything like we stopped the ads you stop that like we stopped everything we’re like if you look at this like I think we had 5% of email has been sent we’d crush their servers and it was just like just done and so all right dude you understand like we’re trying to a hundred thousand options in seven days I might to get that probably gonna be a million to a million happen to be two million people are gonna come through your links like can you handle that like that I know if we can have I’m like dude you told us like we told you the numbers ahead of time like people always tell us numbers but no one ever hit so glad we didn’t believe that is gonna happen I’m like are you just launched his final contest people are signed up the sharing link like we can’t stop this now but that service wasn’t working and it’s just like Kate most people like me five ten years ago to the like we’re screwed we’re gonna do like but it was like okay we gotta keep moving forward like what we gonna do we’re gonna fake since then I messed his Todd and Todd’s like alright I’m pulling an all-nighter and so he him and went and James Smith came in and they like spent the whole next four or five hours coatings holding out and rebuilt from the ground up the entire company software that we did and then built it into ClickFunnels™ and anyway the testings all done and they they’re gonna roll out first thing in the morning then we’re gonna relaunch the viral campaign right afterwards and hopefully get the same impact it was like that could have been very devastating right and then it was like one thing and it’s like four four or five things like that yesterday just today that happened like insane like it’s like the bigger company gets the more fires that are I’m like they’re like four huge fire no five five huge fires at proud say that was one of five huge fires one of them was some Yahoo causing like fistfights and threatening to kill people in our Facebook group and it happens to be a friend and then he comes in and then we block and starts threatening me and like all sorts of stuff and it’s just like hey that’s happening and then like the next thing and the next thing the next thing and like all these fires are happening and the same time I can’t stop because we still have this launch happening so like I spent probably four hours stay working on the new sales letter for when the viral video goes live which is so cool I get so excited and then on top that I got a record like forty videos tomorrow so I was writing scripts for those and like mapping out the sequence in the timeline plus we’re working on the event funnel for the phone hacking live so I had to go through finish do another round of the edits for the schedule and then messaged all this potential speaker or the speakers and invite them to speak and then getting the flow done and then like then the viral-video party way to shift the whole timeline so we’re calling boise state interships it’s like it was all these fires after fire to write any one of those should have crippled us or me or who our entire team and like today’s just stop but like we didn’t and we kept going forward and so I don’t know what I’m sharing this other than I think most people stop way too fast and and I don’t know if it’s just like from doing it so many times and so often and like it’s funny as I remember someone telling me well I think Dan Kennedy told me he said that like once every like once every quarter since a quarter once every quarter an entrepreneur will will come into a face of crisis it’ll either make or break his company I’m like once a quarter like do we’re getting that like four times a day like four quarters of the day that and consistently like it’s crazy like the bigger we get the more those things are some you know the one nice thing is that typically you don’t have company blow up overnight so I’m lucky that you know we had I had ten years of like cutting my teeth and trying this thing and bankrupting two companies gone up and down and all sorts of failures so that when like I have the big success like I my capacity has increased them I’m handling things pretty well I screw up a lot something you guys know your today there’s public scripts where a whole Philly assistant we build out crashes in the middle of the launch and anyway there’s just things that happened and but I think again like most people they just stop too fast it’s like only it’s kind of lifting weights like the only way to keep moving through those things so some you guys hit those things you stop I know I know you so hopefully hopefully at least one or two guys are hearing this and it’s you’re saying that’s me like I hit an obstacle and I freeze and so on but I want you to understand it’s like it’s like lifting weights or like you’re pushing your person you can’t do anymore and it freezes like you can’t keep going like that’s that’s that’s good that’s tearing your muscles then like they repaired you go back again you go back again you go back again and and if you keep doing that like your capacity or increasing it better and better till someday like you’ll have so many problems like me that you haven’t four or five times a day and you’ll just chug shrug it off and it’ll be fine and so on yeah like that’s just yeah I don’t know the exact process to doing it it’s just doing it and it’s just like what I think hits you and you’re like girl that sucks all right let’s go boom you know uh like if you’re gonna find some punching oh that hurts so bad but I’m in the middle of a fight let’s go and then you go right back in like that’s the kind of attitude you got to have when I think you punches you in the face or it knocks you down or whatever because most of those things it’s like it’s like you’re this far away from success in fact on the new sales letter for the click phone’s page you’ll see it some years no like the the viral video is about a gold miner and all the stuff so there’s just one image we have into drawing it’s it says like the miner who quit too early and it shows this guy pickaxe thing and he’s like digging into this huge mountain and then he’s turning around he’s walking away and then you look at the side picture it’s like a side cut of the mountain and you see he’s like an inch away from all this gold and it’s like sometimes that’s how it is a we get punched in the face and it’s like we knock back and then we’re like ding I don’t wanna do that and you just stop and it’s like oh like all you do is step back up and go back in that fight one more time and then and you’re there like you’re so close to it that’s what most people don’t get to because it’s like the the closer you get the more resistance they will be to the thing you want it feels like is you’re coming closer and closer the resistance is coming it’s your ability to get back up and keep going there’s a song in high school the 90’s at least to play back I played it today act like getting hit in the head like five times as I hate a theme song to keep us going right now and it was the song I get not down I get up again like that’s it like you get knocked down and you got to get back up again as fast as you can because the more resistance you’re getting the closer you are to where you’re trying to get to and just know that and so know like whenever you desire right now the closer and closer and closer you gets that the more resistance so you have to increase your capacity to handle that those attacks otherwise you will crumble underneath it and you’ll never get to your goal but just also know like the harder those punches are the more frustrating like all those kind of things it means you’re close and the closer you get hearts gonna be at all sudden boom you’re gonna be there but you got to be willing to get knocked down and get back up again and take that next step take the leap into the faith or take the leap of faith and you don’t take that step into the dark whatever the knowledge is you need to ask you got to do and then we do that then that’s where it’s that like I think most of us may be wrong to come right though I think most of us like the times that we fail we if we fail we don’t know what we want we’re probably one or two like why don’t you knock outs away from success it’s just getting back up putting the gloves back on going back into the ring one more time that’s it maybe you hit again knock down again yikes one more step one more and just it’s it’s there you gotta taste it you gotta feel it alright that’s enough now it’s just like forty analogies hope that one of those connected with you guys I got sports analogies I got everything than anyway all right well I’m heading in you drink Mikey dose and go to bed you got a big day tomorrow I’m gonna film like 40 videos oh so they’re not fun like this one all right so there you go guys appreciate you all have a nice night and we’ll see you soon bye would you like to see behind the scenes of what we’re actually doing each day to grow our company if so then go subscribe to our free behind-the-scenes reality TV show at WWF NL hacker TV
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You can also get the transcripts to this episode here:
How to recover quickly, when you keep on getting knocked down.
On this episode Russell talks about spending his day putting out giant fires, so he can get up and do it all again. He explains why it’s important to get back up whenever you get knocked down. Here are some of the awesome things happening in today’s episode:
-Find out what kind of issues Russell had in one day and how he was able to get up and move forward.
-Hear Russell’s backstory of how he learned to roll with the punches and continue to move forward even when facing obstacles that seem insurmountable.
-And find out why you too should get back up and keep going whenever you get knocked down.
So listen here to hear Russell’s inspirational story of how he makes it through the kind of challenges that would keep a lesser man down.
Secret #32: I Get Knocked Down But I Get Up Again…
Secret #32: I Get Knocked Down But I Get Up Again…