Secret #29: The Secrets Of “Validation”

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Secret #29: The Secrets Of “Validation”

what’s up everybody’s russell brunson and welcome you to another episode of marketing secrets podcast this one we’re staying in the affiliate event I got so many more cool things to share with you guys I want to talk about the concept that was brought to my attention again called validation so the big question is this power onto Brewers like us you didn’t cheat and take on venture capital we’re spending money from our own pockets how do we mark it in a way the lets us get our products and our services and the things that you believe in out to the world and yet still remain profitable that is the question in this podcast we’ll give you the answers my name is Russell Brunson and welcome to marketing secrets alright so at this fluid mastermind group our top 20 phileas were there and one of the people who came was an unlikely person on our leader board I say unlikely because I didn’t know much about her prior to this but now that I know her it was very likely she is she there’s a reason why she’s successful and I hope she knows that if she’s listening us but but as Julie and he has watched it to the contest she saw it and she did awesome throughout the contest and she came in and then it being on the the top-ten leaderboard and it being like number 4 I believe in this contest and she just become the first click Tom’s late to win a car Julie story and a whole bunch of other just awesome stuff and was interesting she’s joined this contest I didn’t know these things it was in the middle of her moving she’s the middle her own product launch bunch of stuff and she started going and and she started trying to be part of this this this launch and help support us and thrive launch first off I guess I and I didn’t know this you know a bunch people didn’t Facebook live to me she wanted to Facebook live and gets reached out today and and asked names like I can’t like Wells’s got like 30 a day and you just can’t do it and you know and rightfully so she was kind of upset about that and a little while later you know other things happen and she kind of blew up and it was funny and it was first time like I had been she’d really been brought to my attention I was watching her videos I was just like I think man you know she’s killing herself trying to help support us and like I was so grateful for that and and and tonight she was upset which always adds a little layer of whatever and I was reading through the I saw her video and I was just like first one’s kind of hurt like oh man and then in your comments the more I start reading I was like I think you said something she kind of dropped it like in a comment like you only let me do an interview with him and I was like she’s wanted an interview so I just post like do you just want me to interview like we can do that and show back yes I loved him like okay look that’s it let’s just do that we find and we end up doing an interview and she sold a bunch of books and she kept doing it she had to be in number four and she came to Savannah she was talking about like getting the top ten or fifteen different things that she learned to affiliate contest which was really really cool him I’m not gonna share all because you know obviously we won you know a lot of stuff that was a share of the event is private for those who were there but one of the things that was interesting that she talked about was just validation and how us about how helped me in Dave would warranty and how us validating her is what got her to keep moving forward and I’ma show that clip really quick she has some kind of just hear her say in her own words why those so importance was interesting in a way is to hear that and then we come back on and talk about that because it’s important to so many so many aspects of our life so let’s watch that clip right now at one point in the in the contest I was angry I was really angry because I had asked for an interview and I didn’t get one and then I saw other people getting one who were like further down the list than me and I was just I was mad and I felt like I was missing out and I was my feelings were hurt but I was angry and so I posted on Facebook that’s mad about the $20 bid and and I also didn’t understand the context of the whole dream 100 because I had never gotten any of the other packages because I wasn’t part of Russell’s dream 100 so I felt like I was in this ridiculous game where the rules were changing and I wanted their attention I wasn’t getting it well Dave and Russell both validated me and from that moment on I went from like I don’t know if I want to do this maybe I’m gonna quit – I’m your I’m yours forever like it the validation that happened that that that moment of being able to reach out and say I see you I see what you’re doing I’m appreciative do you want an interview change like I had all kinds of motivation that I never had before so in my own business when I see my customers and my clients floundering but they’re really trying I’m not talking about the trolls and the thugs and the the people who are just like the complainers but like the people who are really trying and they’re they’re just like drowning that one seed of like hey I hear you could change everything and that’s what it did for me because I was like ready to quit and then Russell and Dave reached out and I was like I’m not quitting and I changed it for me when you guys reached out I was I was done so in business that matters to me and that’s how I think I’ve created customers for life in my own business and why I got as far as I did it’s interesting huh how how us validating her got her to go and and do these things into and to do stuff and I started thinking back about my life and back to Brandon Fisher who’s you know one of our main video guys he talked about – as well like like what I validate him or something Bala dates his work or whatever might be how powerful that is and a lot of times and I forget this and I wish I was better at it but a lot of times like your employees or your spouse or your kids like a lot of us are doing stuff because they because they love you and they appreciate you and they and they want you to be happy I think sometimes pushing the business world you know we caught up and I hope you what they want they want to raise they want to you know me think about that cuz that’s like the monetary side of but a lot of times it’s a lot be like that’s that’s important obviously but like with more important sometimes is validation like saying hey thank you hey like you did a great job Hey and a nice I don’t I’m not perfect that I struggle with that I wish I was I wish I was better that but it kind of brought it back to like my attention and you know I feel like the team that we’ve built at ClickFunnels™ a second to none and and I feel like one of my roles I need become better at is validating people and just thinking before they do and like tell them they did a good job and things like that so I’m gonna making more of a conscious effort of that to do more often and because yeah my it’s been interesting is I’ve built this company with him with my t-mike and even I said the word eye right there so I’ve been building I felt like that’s not true I was like is that we’re like I was like that wasn’t true so let me sit back like as we’ve been building click phones cuz it has not been me it’s been a team an army of the most amazing people on earth who have built that together a a lot of times people think it’s me cuz like my I’m the you know the bouncing monkey like woah ClickFunnels™ but you know I’m just one little one little piece of this this machine that’s been growing and it’s like all times I get validation from the market so it makes me feel good you know people like my comments they comment or they share whatever and like I get the pat on the back for a job well done but the rest of the team like they don’t they don’t necessarily get that this is coming from me or coming from somebody else and so I think some of that I forget that because I get the little ego boost I mean that’s why I mean honestly why do i why do I share somebody is why do podcasts what I do so much stuff it’s like I like the validation I like when I put something cool out there and people like dude that was awesome like I get that validation and I think too often I don’t give it to people who are the the rest of the are maybe behind what we’re doing and and a lot has my family my kids my wife and so anyway it was a good reminder for me it was humbling and I hope it’s good reminder for you too so that said thanks again for listening to this episode of the marketing seekers podcast if you love this episode if you love anything you’ve learned so far please show the other people know about it you last I checked we’re number five in the business category we would beat now some of the legends and they’ve been there for a long time now and the women gets number one is you guys sharing this telling other people about it binge listening in fact the best thing to increase the ratings of the the podcast for all of us if he has to binge list is so if you like this one go back to episode number one and go through all these things together this weekend and the spins listen together to be kind of fun and appreciate you guys will see us in the next episode bye would you like to see behind the scenes of what we’re actually doing each day to grow our company if so then go subscribe to our free behind the scenes reality TV show at WWF Anelka car TV

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You can also get the transcripts to this episode here:

Your supporters might be secretly mad at you if you’re neglecting to do this simple thing.

On this episode Russell talks about validation and why it’s important to validate people when they have done a great job. You’ll also hear from Julie Stoian at the mastermind event talking about how validation motivated her into working harder. Here are some of the cool things you will hear in today’s episode:

-How Julie helped Russell realize that he needs to be better about validating people when they do things well.

-Why Russell and Dave validating Julie motivated her to keep going and to work harder in the affiliate contest.

-And why validation is important in all aspects of life, not just business.

Listen here for that and more on this episode of the Marketing Secrets podcast.

Secret #29: The Secrets Of “Validation”

Secret #29: The Secrets Of “Validation”