Oh likes make up the actual beautiful that way okay I do it yeah so this guy right here you have make up lots of people so we’re gonna meet him tomorrow see this is Lindsey’s before she has any makeup on so watch our fast-forward little cheese can see she’s putting on the makeup on her eyes but look at the weight was gonna peak things huh that’s what a makeover is so tomorrow me and mommy are gonna fly and mommy’s gonna have that guy do a makeover for her to you guys there’s actually two reasons why we are going to Dallas Texas tomorrow number one it’s for Robert to give mommy a makeover and guess what right number two so number two so Roberts got this cool book that teaches people how to do makeup use all these cool brushes he sells and right now he’s selling some of them B wants to sell a lot of them so guess we’re gonna do we’re gonna get him or we’re gonna put him on ClickFunnels™ my name is Russell Brunson and I’m part of an underground group of entrepreneurs that you’ve probably never even heard of before we don’t rely on cash from venture capitalists to get started and we don’t even have goals to go public either in fact our motivation is the exact opposite you see we have products and services and things that we know change people’s lives because we’re fight against the big brands people with literally unlimited budgets we have to do things differently we have to do things smarter we don’t have financial safety nets because every test we take with our own money we have to be profitable to Dana so how do we do that how is that even possible if you ask the MBAs or look at your college textbooks they will tell you that what we are doing is impossible yet it’s happening every single day and it’s happened to an art and a science that we call funnel hacking it’s not only something that I can explain to you it’s something I have to show you these stories are a glimpse of entrepreneurs just like you who have a dream and a vision you want to change the world in their own little way I use the phone hacking process they’ll make their dreams become a reality yes we are funnel hackers and these are our stories [Music] so I want to do something really special for my wife Colette so what I decided to do was plan a trip out to Dallas Texas to let her have a makeover from the famous Robert Jones now what you may not know is my wife is not exactly thrilled about the fact that i documen most of my life and especially when i started documenting all of her life and so I didn’t tell her until the day before we left is that while not only we going to get her a makeover we’re actually building a funnel for Robert Jones and that I actually needed to film her entire makeover and I’m just hoping she doesn’t kill me he does everything Hey imagine so to begin this process Robert had my wife collaborate all of her makeup to Dallas Texas so that he could have makeup intervention no this is your I put this on first and then I put that one on second wow seriously the rest of this stuff is yeah cuz it’s it’s gonna go away my name is Robert Jones I’m an international makeup artist and author I’ve written five books I’m working on my six I’ve worked with many celebrities Selena Gomez Cindy Crawford Claire Danes I’ve done mini ad campaigns for major makeup companies did all got started in the bathroom of my house with my three sisters and every morning before school I would help them get ready for school every day by blow drying their hair straight because that naturally kinky hair but of course they wanted bored straight Farrah Fawcett wings every morning before school and get them looking better and helping them look the way they wanted to look every day now I’d never thought about it as a career because my mother had always told me that boys don’t do hair so I decided I would go to school and take a photography class while taking that photography class of course I started taking pictures of a lot of people so I started doing makeup again start dabbling in makeup doing makeup on the models that was taking pictures of so by the time I finished two semesters of photography I’d built this pitiful little portfolio that I was quite proud of of all these models that I’d taken pictures of so I went to the largest modeling agency in town and said okay I’m here I know you’ve been waiting for me and started working and doing work with that modeling agency and one thing led to another and before you knew that I was doing hair buffs campaigns doing magazine shoots working for catalogue clients I learned so much about makeup from writing that first book just in the sense why I did what I did like you know I would keep painting till it looked right but I had to figure out when I wrote that book why do I do what I do and it taught me so much about I shape yeah I knew it but I didn’t know why I knew it and with someone’s eye shape if you don’t put it on correctly you’re doing more more harm than you are good you know for instance if someone has a deep set I and you highlight the brow bone you’re just making it deeper if someone has a hooded eye and you don’t push away the puffy skin you’re making the eye ball look even smaller if someone has wide said eyes and you don’t push them a little closer together then you’re even pulling further apart so until you really sit down and figure out someone’s eye shape and figure out what you’re gonna do to correct it then you’re not really doing the best thing you can for them so that’s the great thing about the app is we’re helping you figure out the eye shape and then we’re giving these shades you need to help fix that you know everything works together for a reason there’s not it’s not haphazardly just turn together oh that I like that color I put dettol on I like that confidant well that color matches my shoes I’m aware that color I mean there’s a reason that everything goes together it’s not just because that’s what I wanted to do today it’s because it physically is going to make everything look better and there’s a reason it’s together I know that so many people in the world say there are no rules and makeup of those roles and and I’ve decided what those rules are because I want to help you help you because there’s so many times that women make bad decisions because they a don’t realize what looks good on them be their mother’s didn’t teach them properly or see they don’t we don’t perceive ourselves correctly when you look in the mirror yes when I look in the mirror I think I’m six-two with dark hair green eyes a tan and big white teeth but that’s not the reality of what I look like so we don’t really see ourselves for how we look in the mirror and so if I can help you based on what you really look like look your best versus what you think you look like and so many times we don’t even after a finish see our true reflection in the mirror I see you and I know what’s gonna look best on you and so I’ve made some hard decisions in the programming of the of the app so that you don’t have to face those hard decisions and so I’ve already mixed things so that there’s if there’s things that are gonna be harmful and make you look older or make you look or not gonna be beneficial to the way you look I’ve cut them out like you don’t even get them as an option that’s what makes it beneficial in the sense that I’ve made those hard decisions for you and if it’s not gonna work on you I’m sorry girl it’s not your it’s not an option for you it’s I’ve taken it off the table need help watching your next funnel it’s so then go to tu cama Cup coaching com so about 15 20 years ago Robert Jones is working a lot with Mary Kay consultants and he would teach them how to do makeup and the consultants understood it they would do makeup and because they understood how to make the women look even more beautiful they made more money as consultants and the biggest problems does even try to train people like how to find the right eye shapes and and how to understand all the different pieces some people really struggle with it so he’s spent a whole bunch of time and energy months putting together this software where he could go in and find the eye shape of the person you were working with and figure out what type of looks they like and whether their lips shapes were things like that and then based on that the software program to pump out our algorithm and tell you exactly what makeup they actually need it and then consultants who started using it started making way more money the problem is that over the last ten years or so the software because of just your different operating system things like that it hasn’t worked as well and so because of that he hasn’t able to use the software or to sell it and so part of we wanted to do is to help them to take this software from you know 10 15 years ago and update it so it’s something that can actually work online what I’ve initially put the software it was to help women that knew nothing about makeup be able to sell makeup and make great decisions for their clients and actually have me there without being there it was a difficult the back end to get the programs or said algorithms it all ties together yes yeah did you ever have that written down or putting Excel sheets or anything yes on Excel you still have those huh so this right here is the key to everything this is this is this one this will unlock millions of dollars for all of us yes that’s cool that’s like the Colonel’s secret recipe correct that’s all we need so I actually had Robert break me into his hard drive so we could see the secret algorithm this helps so many women makes so much money based on their lifestyle choices so that’s why it’s important to know if they or minimalist they want to do the least possible to look good or if they love to play with color because then I can then mark out that’s not to shave it everywhere so in order to make the lipstick 78 lip looks come up for each look I made it connect to the blush so that it would change with the blush because blush is connected to the eye those things that stressed me out to think through all the connections and how they all work it probably took me a good six months because I was doing it on the road while I was making book appearances and doing workshops and so I was having to like at night and in-between stuff and on airplanes tried to like figure it all out that’s awesome so anyway that’s what kind of it looks like alright so now that I have a secret algorithm in my hands now sent to Robert to go back and finish the makeover with Colette you can make someone feel better about themselves and who they are you can actually make them feel good and so that’s what I’m passionate about is what it does for somebody else so in the end you give someone else a hi and make them feel better about who they are so actually it’s kind of what you can do for somebody else taking a real girl that doesn’t feel pretty every day and making her feel pretty is way more fun than making a model pretty most women don’t think that they’re pretty and then when you show them a side of them that they’ve never seen before they’re like who is that I’ve never seen that person before that’s the really great part is to see that they can do it themselves it’s so much fun to see my wife who is the most beautiful person in the world my eyes and be able to have her feel like the most beautiful person in the world that was the best part about this entire experience so Barnes Sonny Miller are Roberts business partners in the Robert Jones Beauty Academy so obviously Robert does all the makeup the the content of videos things like that and Barnes Sonny work on the marketing the funnels and everything else that actually drives the business okay so the reason that I created the Academy was because when Sonny and I got married it was like she always was frustrated with her makeup I was kind of browsing the internet and stuff like that and we bought another makeup book and then we came across to make a book that Robert had actually created and some software they had done and I was like I looked at his makeup book and I was like oh my gosh if this is really real like if you could really do this it would be awesome because Roberts really about undeniable beauty which was something to me I just want something that’s everyday like it’s cool to see these trends or whatever but obviously for me for my wife look as pretty she can every single day and then if she wants to do some glam look or whatever cool right and the coolest part of it to me was is that it was a total system like I could recreate it like after watching the videos I was there going like I could do this and Robert literally can teach anybody how to do their makeup undeniable community it’s just awesome the next step in the process is for us to actually map out the sales funnel and understand the strategy of where we’re going so we know marketing pieces we need to create along the way so the interesting thing if you look at the stats so far is that the majority of people coming into here as this world are real girls it’s like if the 5200 4400 came in there but only 15 of them actually signed up whereas we over the 800 came over here like the majority signed up so it’s like we’re speaking really well to these guys actually only this segment of the segment and everybody else for alienating so they show up and then they just bounce which is why every time you guys have tried to get things going it works a little bit because these guys all respond and then it just dies because everyone else is like and so it gets too expensive to run ads because there’s so much waste off all the other people that are saying no will probably lead or something like that I say finder but the goal is not actually finder the goal is to figure out which segment they are and so they go to the quiz and by the time they’re done like oh cool these are Beauty consultants and they’re Avon women so we know that then the landing page will have a video that’s speaking directly to Avon women they’ll be once speaking directly to Mary Kay and so each one’s very specific to who they’re coming through we do that awesome stop these 4400 people that came through similarly getting 15 to sign up we should get a lot of them because we’re speaking to them as opposed to speaking to some over here to the wrong person you know I mean why people come in here but like hardly anyone who sends up it’s how do we create something where like the more they use it the more eventually they have to send up the only thing is is is with the software we’re only speaking to the Mary Kay women we’re not speaking to everybody else we do it right it’s gonna build like a culture around you and your personality then people don’t leave out so they that’s like for the question for you then is 30 days on software yeah I think I can have it in 30 days so for this funnel what we are gonna do is we’re gonna do a webinar funnel so it’s gonna happens to be registration page where people will come and they’ll register to find out more about this new software that helps consultants to sell more makeup after they register for the webinar we’re gonna send out three indoctrination videos telling more about Robert Jones story when people understand Robert they connect with him they understand his background what he’s doing and why he’s doing it that’s when they believe in the software and then training everything else so my goal is to really get people to connect deeper with Robert because if they do that they’re more likely to buy the products the software everything else he has in his product line so we have three videos that we’re going to film in the future that are gonna tell the Roberts story and connect them with his audience after that we’re taking to an actual webinar with Roberts gonna do the perfect webinar to sell access to the software and the Beauty Academy and my biggest fear going into this whole thing is that Robert isn’t really a sales person he obviously sells very well one on one but he’s never done it through this type of experience and I’ve got to train him and mold him to be able to give his presentation on a webinar to thousands women around the world enjoy being the prettiest girl there tonight [Music] do you have a sales funnel that’s underperforming or you know you need a cellphone if you have no idea where to start what to do if so and you’d like my help then go to frontal hack bum comm and find out how you can have me and my team help you with your cell phone [Music] [Applause] [Music] okay so now that the makeover is over it’s time to go out and to show off my beautiful wife and have some fun one of my friends Howard guests and got us tickets the Dallas Cowboys a football game got front-row tickets got on a 50-yard line and not only that then he got us on the field afterwards to play some games play some football meet some the players and then how we’re not actually a chance to wrestle on the 50-yard line and I’m going to show you here in a second what actually happened [Music] every game like well I’ve seen it a hundred look your city water [Music] [Applause] [Music] and so we’re here right now we want we just finished watching the game we had seats on the 50-yard line and now we’re down here on the field we just have a chance to play some football Clutton I dance had a big party in the middle of the bill that we had a review time it was awesome and this build is amazing so two thirds of this thing is completely underground they said it’s big enough you actually the statue will be fit inside of this but it gets it’s insane it’s just cool watching athletes of this level perform and then having a chance to come down here some crowd attend I can put a little bit really exciting at a great time and we’re excited you back to bed sweetie up early tomorrow and tomorrow we’re going shopping so we’re going shopping we’re doing this cool makeover for his awesome wife right [Music] you’re looking at fit of a gene first I still do it [Music] having a ton of fun what Russell really thinks this is where it gets fun he really thinks we’re going shopping for his wife to build the her new makeup whole new style for reality is people so he’s totally like in buckle jeans rock revivals all that kind of stuff he’s still trending like a kid right you can’t do that anymore I’m gonna go with not a city but a more tailored for like we’re speaking a little cleaner we’re gonna get Russell a really cool look inspire alright we’re gonna fix it we’re doing a total intervention so no more nerd he’s coming to the real world here and we’re gonna have a ton of fun so stay tuned this is gonna be a blast and you get to see behind the scenes one more marketing secrets if so then go get your copies of my two best-selling books book number one is called experts secrets and you get a free copy at expert seekers calm then book number two is called dot-com secrets and you get your free copy at calm secrets calm inside these two books you’ll find my top 35 secrets and we’ve use to become the fastest-growing non VC back-sass startup company in the world used to I’m more tailored Betty use that big and baggy like the uses Jean yeah all right so it’s been eight hours we’ve been shopping all day we went to every store I think in the mall at least once or twice most of I’ve never heard of before they’ll really big fancy names they also shipped a whole bunch of shoes back home and a couple of shirts wouldn’t fit so this is not happy what we end up with today so thank you Robert for helping helping save me excited and bring home anything a nap it’s been long day now after my surprise intervention I did not know what’s gonna happen they got me a whole bunch of skinny jeans and tight clothes I ended up using a few months later a funnel hacking live now from hacking live in the previous years I went on my normal clothes usually baggy button-up shirts baggy jeans and you can see from these before and after pictures this is what I look like before the intervention and this will look like on stage at full rockin live after my intervention to get me clothes that actually fit [Music] now the next step in the process was to fly Robert Jones out to Boise Idaho so we can actually capture the marketing videos we need it and I wanted to sit down to work on the software because the programmers confuse about how this algorithm is actually gonna turn to software so I needed to kind of be the translator between the genius and the genius is where you’re actually building the software why did I have an October 1st deadline you don’t know what I went through to get it onto someone on time I thought the pictures would be done I expect that was part of October 1st that’s really waiting on a whole new series cropped and ready to go that the weirdies and prep dates they’re on my computer just the right order of tasks or do not necessarily know this is a more correct order so here because they’re tough as this would be assuming that this is a common sentence well there’s not a tab for that because that’s not information I have we’ve got a that’s information they’re putting in yeah now I am not gonna lie probably the hardest part of this entire process even worse than wear your skinny jeans was getting this brilliance out of Roberts brain and into a format that I could explain it to the programmers and the coder so they could actually make this into actual living software that’s what I got to do in the next few hours we can add all of them from every book and every everything it doesn’t have to just be those instead of having 75 different people there’s only 15 so I’ve narrowed it down play some different shades and groups based on what that shade is that makes sense so powder connection here’s the foundations again and then these are the powders that set those foundations so when it comes up you need to connect these numbers but the for it to be date zero one is evening that’s it yeah that’s that I’ve gotta break that down there second language to understand we’re gonna give them bronzer recommendation press powder recommendation in loose powder recommendation I learn more about makeup today and I thought I would know in a million years now well we had Robert here in Boise what we needed to do is capture the videos him telling his story so I actually rented out the Paul Mitchell beauty school and got it all set up looks super cool to capture him telling his stories so people can connect with them so when they watch the webinar they know who he is why he’s a big deal and their movie they’ll be way more likely to purchase the products and services he offers on the webinar when Stimac I was driving around with a friend of mine and I picked her up and she had the most hideous lip boss I’ve ever seen in my life cuz they were driving on the road and I said so um girl can I see lip gloss to wear and she goes yeah she hit her lip gloss not stirred up the way well then there’s this other time where there’s a an NST a national they was backstage getting her makeup done and I had never met her before and I was touching her upper stage and she sat down and I was like oh my god it’s so nice to meet you shoes oh my god it’s nice to me I’ve heard so much about you nothing like I’ve heard so much about you and I said so what lips you keep wearing just this is Jesse plum I said can I see it she goes yes she hand it to me and I threw it in the garbage so the feeling lipstick I had I know and I said and you’re never wearing it again never make a bad color choice again make sure you’re on the master class join us now I just got word back from Bart and sunny that the software is done I’ve yet to seen it I’ve seen screenshots I haven’t seen the final products we’re gonna jump on Skype right now have them show me how the software works you know Bart is the one who sets up all the business stills but it’s beautiful why sunny it’s the one who actually does all the work she created a software she’s worked the coders and now it’s all done and I cannot wait to see it alright guys so it’s been a while since we hung out and I know you guys can kill yourselves on the software side of things but just curious now that us have gone from the two decade old software to update it now how it’s going and where things are at it’s beautiful it’s fun yeah I think anything if you’re gonna do software a wise man named Russell Brunson once told me that you better be ready to invest more than you thought you were going to go and spend a lot more time than you this thing and that was wise counsel not taking quality of the product we’re putting out there is met all of our expectations so we’re stoked about that but not gonna lie it’s been a journey and it’s been a real learning experience and it’s been you know the ups and downs that everybody doesn’t want to talk about have been there and so we’re excited to test it to the real world see how it goes we’re excited to show it to you because I don’t think you’ve actually seen the whole proxies some screenshots but I’ve not seen the actual software so I’m excited to see it but you’re right it’s interesting the info products for one thing is you can like make mistakes and it’s just like oh it’s just it’s fine software sorry to make a mistake and all the calculations don’t work and the algorithms then it’s just like crap quickly right yeah tell us about that because that that is pretty cool actually hired a designer on up work and he took it I don’t know where he took it like everything I told him to do he did not do like it was a disaster um like even as simple as keep our branding consistent with our webpages and it looked completely like different and so I’m like we don’t have time to mess with this but I didn’t want to sit and build a bunch of pages in Photoshop and I’m like ClickFunnels™ is so easy just to they drag-and-drop and change margins and sizes and everything so I’m just gonna build it there and then any changes Robert needs are gonna be super quick and easy to do so that’s what we didn’t he liked it and it’s been great it looks awesome it was super easy to happen to the programmer and say this is how we want to look and function and it’s cool it’s so cool and it’ll bring us right to just our dashboard here so we can I mean it’s really straightforward so the one they’re going to be super excited about is this I’m adding clients and then managing them so I don’t know if we mentioned this is specific right now for Mary Kay ladies so they you know what these shades are and they can choose the ones that most resemble their clients eyes so they can make several choices and then click the next page or if they already know their clients eye shape they can just go ahead and select it and there’s calculations on the backend you know saying okay does she have thin lips medium lips or full lips with this you can’t make a bad choice for your client and I can select a day look or an evening look and these are my options these are my eye shadows my eye liner eye brow mascara I can print an eye shadow diagram and then give it to her so she’ll know how to apply her eye shape but notes here like maybe you know when our appointment was what day it was maybe even like the makeover name that so that I know what products she bought she comes back again I can just go ahead and create a new makeover for her and start all over when you can walk in with a tool like this in your bag and be able to promote your products to a whole nother level it’s gonna make all the difference in their cells and the way that they can track their cells then on our Robert Jones Beauty Academy as they’ve gone through our school they know how to apply all that makeup and they also know how to track all their cells on the back end and we can you know they can grow through their company the way they want to first off products we’re proud of you guys software looks amazing and now the next phase they’re just getting the funnel up in the presentation created getting Robert into salesman mode I know we can still make it now item sell software which will be fun to see him make that transition he is the killer job and I am so excited to see this whole thing go live Phoebe great so are we thanks for all your hard work on it we know the software is something that takes time we’ve learned a lot from you and appreciate you taking us through this process and we know that working with women has been a little different too so it’s been fun – fun to see you work through and navigate through that and see your office gals get excited you’d be like really it’s that good that’s been fun to do thinking I said I’ll make up I had no idea thanks so much back soon so then the majority of this process so far has really been getting you this software goodness concept out of Roberts Minds getting all the marketing videos in the marketing assets and what’s gonna be happening next after this episode ends is all we gotta do is get Robert to learn the perfect webinar pitch to get the webinar created and to get this launched in live but I’m so proud of how far they’ve come how much they’ve accomplished last few months to get this concept away from just like an idea and a product into an actual software product that can sell all the training all the videos everything is done and ready now we just got to create from launch the webinar [Music] welcome to the eye shape finder welcome to the eye shape finder welcome to the Robert Jones beady eye shape finder hi there hi you did know you have now entered the twilight zone do-do-do-do-do yeah I shape you’re gonna see a group of pictures of eye shapes you’re gonna see you’re gonna see a group of pictures of eyes it was a bit robotic but I’m done next we got the final hacker TV we’re gonna fly around the country and build out funnel for a lot of really really cool people number one working with Tim Larkin first off he trades our team how to pop people’s eyeballs out of their sockets and self-defence number two we fly to Arizona hang out Sean Stephenson the three-foot giant as we build out the sales funnels and videos for his new membership site next is fly back home to Boise to do an updated video for weight shake and then we end the week by spraying graffiti on freak alley here in Boise Idaho we are funnel hackers and these are our stories
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Robert Jones Episode
Robert Jones Episode