How Vulnerable Are You In Your Marketing? – FHR #193 0 104

How Vulnerable Are You In Your Marketing? – FHR #193


Why Dave Decided to Talk about Our Vulnerabilities:

People buy on emotion. This requires you to connect with your audience. There is no better way than by being vulnerable. But “How Vulnerable”? There is a fine line from being authentically vulnerable and being vulnerable only to sell. People can see right through this and it can hurt you more than help you. Dave reveals an example of where being totally vulnerable actually connected with the audience and helped sell over 50,000 copies of an E-book in less than 5 months.

Tips and Tricks for You and Your Business:

-Natalie, a good friend of Dave’s, is a prime example of using your vulnerabilities in marketing. (1:32)

-Dave gives us an example of vulnerability from his own life to help us all see how it correlates to our own marketing (7:34)

-We learn that what you might perceive as a hindrance is an opportunity to explore for others. (11:16)

Quotable Moments:

“The fascinating thing to me is the massive amount of success she had because she connected so pure, and so raw, and so vulnerable. “

“I see a lot of people who use vulnerability as a power tool to almost take advantage of people. That’s not what I’m talking about here. This vulnerability is how you truly feel”

“This wheelchair wasn’t a symbol of limitation. It was a symbol of freedom.”

Other Tidbits:

Vulnerability lets people know your real, so it better be real. There is nothing that will hurt your business and credibility in the industry than presenting yourself as someone you’re really not. If you truly want to help those in your influence, then you need to show them how the product has helped people like them. That person can potentially even be you.

When we allow ourselves to become vulnerable with our audience we build a relationship with them. And what happens when you have a relationship with somebody? They trust you. With this trust your audience will be more willingly to confide in you and trust you with their testimonials.

Links:
FunnelHackerRadio.com – http://funnelhackerradio.com/
FunnelHackerRadio.com/freetrial – http://funnelhackerradio.com/freetrial
FunnelHackerRadio.com/dreamcar – http://funnelhackerradio.com/dreamcar

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How Vulnerable Are You In Your Marketing? – FHR #193

How Vulnerable Are You In Your Marketing? – FHR #193

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Funnel Fridays Episode 44 0 22

Funnel Fridays Episode 44

Today’s episode of Funnel Fridays is “Pimp My Funnel”!

This ClickFunnels and Funnel Scripts user is helping people in severe pain from tennis elbow, but his sales are causing discomfort. Russell and Jim are gonna pimp his funnel to see if they can bring relief!

https://clickfunnels.com
https://funnelscripts.com
https://funnelfridays.com

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I Screwed Up – Dave Woodward – FHR #232 0 22

I Screwed Up – Dave Woodward – FHR #232

Dave Woodward was at the ClickFunnels semi-annual partner meeting and totally screwed up. He was explaining a critical concept and without any context or backstory ended up losing the attention of his partners. Russell Brunson came in to save the day by providing the backstory and context. The context brought things back around and unified the group. As embarrassing as this was for Dave it was a great lesson. A lesson he wants to make sure others do not have to learn on their own.

Tips and Tricks for You and Your Business:

-The importance of the backstory and context (2:00)

-The Rembrandt in the attic rule – how it applies to businesses (4:43)

Quotable Moments:

“I get super excited about things, and forget to give people the backstory.”

Links:
FunnelHackerRadio.com – http://funnelhackerradio.com/
FunnelHackerRadio.com/freetrial – http://funnelhackerradio.com/freetrial
FunnelHackerRadio.com/dreamcar – http://funnelhackerradio.com/dreamcar

New To ClickFunnels But Want To Grow Your Business?

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Add Your Name and Email Here To Get Our Pick Of Top Funnel Secrets Plus Special Offers Direct To Your Email. Promise Of Free Gift Every Week :)

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