Hey, for those who are just tuning in, my name is Russell Brunson and today I’m gonna be answering a whole bunch of different questions on marketing and sales and growing your company and funnels and traffic and making money and a whole bunch of stuff in between. But today’s question is one of my favorites. In fact, it might cause a little bit of a rant. The question is, websites versus funnels. And the questions says, so maybe I’m crazy, but I don’t see a difference between a website and a sales funnel. Why do I need a sales funnel?
Difference between a website and a funnel
Oh, thank you for asking that question. I’m gonna try to doodle this kinda fast so you guys don’t miss any of it. So this is a traditional website, okay? You come right here, you got your website, I’m sure you guys have seen this a billion times. Website. And on top you’ve got your logo and there’s like a navigation menu, there’s a secondary menu, then right here if they click on any of these it drops down a sub-menu with like 20 different options. You click here there’s like 20 more options. Then there’s like a section here and a section here and a section here and a section here and then, every section they click takes them somewhere else. And then it takes ’em to the secondary page and the third page and they, on page like 92 there’s like a place where we ask for money, right? I’ll make it green. This is where we finally ask for money. That’s a traditional website. What does that look like to you? Let’s you go and you give Mr. Zuckerberg some money on Facebook, he drives a whole bunch of people here. It’s literally like, let’s say you have a store, and in front of the store you had a whole bunch of people blocking people from coming into the front door, you’re like, ah, ah, but wait, hold on, do you wanna know about us? Wait, you wanna contact us? Wait, do you want my about page? Wait, do you wanna see my product page? What do you wanna see, and you’re like blocking them with all of these links. They’re coming here to get to the link right here, let’s say this is like the money link where they’re gonna give you money because of this page right here. But they gotta pass one, two, three, four, five, six, seven, eight, nine, 10, 11, 12, 13, 14, 15, 16, 17, 20, there’s like 20 or 30 things they have to navigate around to get to the spot where you actually want, where they ask you do something to do give you money or to become a lead or whatever it is.
The number one rule of direct response marketing
That is your traditional website. They drive me nuts, though, right? There’s either that or the other variation. If you’re looking at these in the real world one of ’em is like, here’s your storefront, and you’ve got like armed guards out front blocking people from coming through the door. So there’s your website, that’s what a lot of you guys are doing if you got a traditional website. You’re like, don’t come in, please, I want to confuse you. The number one rule of direct response marketing is a confused mind will always say no. So you are blocking them and confusing them, they’re like, ah, I don’t know what to do, and they just leave. Or the second option is you do more like a traditional e-commerce store or Amazon. And you don’t have these guys blocking ’em, but you’re like, welcome to my store, and they walk in there’s a billion things and they walk in they’re like, I don’t know what to do. Or they walk, have you guys ever walked in the library? I wanna learn how to tie my shoe. You walk in the library and there’s like eight levels like 800 books, you’re just like, um, I don’t know what to do, and you walk out. I’m sure the answer’s somewhere in there, I just don’t know what it is. That’s what most people are doing with a website. They’re blocking everything. So now take that, let’s shift that to a funnel.
So what is a funnel?
Here is a funnel. So a funnel is like imagine this person, here’s the dude right here coming to your world, he comes into your store. Instead of blocking him or ignoring him, you meet him at the front door and you’re like, hey, what’s your name? They’re like, oh, my name is Russell. Oh Russell, great to meet you. I want to make sure you have the best experience possible so step number one, what are you actually looking for? I’m like, oh, I’m going on a camping trip this weekend. Cool, so what do you want? I’m like, I’m actually looking for a tent. He’s like, oh, you want a tent, okay. And the guy grabs me over here and takes me over to the tents. He’s like, here is the tent section, Russell. I’m like, oh, sweet, the tent is awesome. Thank you so much for the tent. And they’re like, what else do you need on this trip you’re going on? I’m like, well, I’m gonna go backpacking with my kids. Well, do you have a backpack? No. Oh, well, you should get a backpack. And the dude walks me over here and I get a backpack. And he takes me through a customized sales process specifically for me. That’s what a funnel is. When I drive somebody from Facebook and they come to a page, page number one is a very simple like usually there’s one thing, right? A confused mind always says no, so maybe I’m saying, hey, welcome to my landing page.
How do I use funnels?
In fact, if you go to ClickFunnels.com right now you’ll notice it’s like, hey, a lot of people use ClickFunnels. Tell me kind of business you’re in and I’ll tell you exactly what type of funnel you need. And so I have this like survey here. They tell me exactly what kind of funnel they have. Based on that I have 10 different pages I take them to. Just like if this dude, if I walked in and I was like, hey, I run a retail location, how do I use funnels? He wouldn’t walk me over to some other weird section, he’d take me exactly where it is. So on page one of funnels it’s very simple. I ask who they are, what they want. I take ’em specifically to a page that gets ’em exactly what they want. And then from there, I take ’em to the next page and I’m able to walk them through a very simple sales process where they only see one thing at a time, I take ’em through this process, and what happens is two things. Number one, this customer that you just paid for to get to your website or to your funnel, because he now has a customized experience, he ends up being really happy, like a lot happier, right? He’s like, wow, these guys treated me really, really well. They didn’t just like slam me into a brick wall and hope I could figure my way out. They didn’t block me and confuse me. They took me through a very systematic sales process so I understood exactly what I was doing. So your customer becomes really happy. The second thing is, you, as the shop owner, you can come down here, you become more happy because guess what happens? They end up paying you more money.
If you hate your customers, you should definitely keep using a website
So what happens is the customer has a better experience, you as the owner of the funnel makes more money so you have a better experience. Both people win. My definition of business is when both people leave fee knowing that they got a better deal. And that’s what a funnel is. If you hate your customers, you should definitely keep using a website. Keep blocking them. Confusing them to make sure they don’t know what to do. Or, if you want to like change their lives, then build a funnel and take them a systematic sales process to get ’em exactly what they want, to have the best experience possible, and you make the most money possible from every single person. There you go. That’s the difference between a website and a funnel. I hope you guys liked that rant (laughs). Thank you so much for watching. Every single week we publish new secrets just like this, so make sure you subscribe so you don’t miss any of ’em. And I will see you on the next video.
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