Hook, Headline, Framework

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Hook, Headline, Framework

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How We Create Presentations That Are SUPER Sexy, That Get Attention And Make It Simple To Teach

On this episode Russell talks about all the work that goes into putting his presentations together for Funnel Hacking Live. Here are some of the awesome things you will hear in today’s episode:

-Why Russell spends so much time on the headline and the framework of a presentation.

-Why it is so important to make sure the headline is sexy.

-And why if he has a framework put together, Russell can do a 90 minute presentation without even having slides.

So listen here to find out the process Russell goes through to create a headline and framework for a presentation.

what’s up everybody says russell brunson and welcome to the marketing seekers podcast if you’re here on youtube please click on the channel subscribe so you get all the amazing videos are putting out all the time during today’s episode I’m going to show you guys behind the scenes of the framework for a new conversation domination presentation how we built how we made it sexy and a whole bunch more so the big question is this power on CH Brewers like us you didn’t cheat and take on venture capital for spending money from our own pockets how do we market in a way the left hots get our products and our services and the things that we believe in out to the world and yet still remain profitable that is the question in this podcast we’ll give you the answers my name is Russell Brunson and welcome to marketing secrets hey everyone its Russell and so excited be here today so we are less than two weeks away from fun locking live going live which is crazy and a host of all sorts of craziness is happening but to start it off of course I don’t like doing anything normal I want as much pressure as possible because for some reason when a lot of things are happening I’m able to focus and get stuff done so we decided this week to to do a keto fast reboot diet and I tricked it out nine other people besides me into doing it because prudence came out with their new like keto reboot kids so I want to try it out they asked if I’d help write some stuff for them and you know help on a funnel and stuff so I was like well let me try it out so they shipped us out a bunch of reboot kits so for the last 60 hours it’s a 60 hour fast basically and all you usually have these three keto product so it’s like yeah Akito drink in the morning and then you got a keto bone broth which was shockingly good and then another key to drink in these little pills and then this like keto tea at night which was good too and like anybody do that for 60 hours and so we just broke our 60 hour fast and just had bacon eggs and avocado my three favorite foods all in one super meal which is awesome so now I’ve had in the office to work on my slides and presentations stuff like that but I wanted to share something with you guys today because maybe it’ll give you a little hope or faith or knowledge or I don’t know whatever it is you need to to get through what it is you’re doing but so I’ve got six presentations I’m giving from Rocky five and I just started on them basically on Monday so I got a two week window to get them all done and you may like oh that’s easy six presentations two weeks but each presentation for me is usually between hundred fifty and three hundred slides so these aren’t micro these are macro big big big projects I’m trying to get done but for me if I cloud urban planning as for last six months never got done so for me it’s all about like just-in-time like getting things needing done just in time so now it’s like okay it’s go time like I have to I have to get these done I’ve no other option like now is the time start creating them and and so that’s coming I share the process because maybe that helps with you guys so it’s in 48 hours and then in 48 hours all I have done is for my presentation number one I have a title the title slide a headline and a doodle graph of the what’s what’s the word I’m looking for of the process I’m gonna be teaching now the process is not the word of the the system thing there’s a word on it’ll come to me but basically like this is what I’m teaching in a doodle in a whiteboard thing and that’s why I got on 48 hours and people are like you never these slides down in time Russell if you said 48 hours on that it’s true but like the slides take a lot like grunt work but not a lot of thinking rights just kind of okay what images can I put here to like remember my brain to talk about this concept and what’s the headline what’s the they just think that point you through the presentation the bigger part is to the structure like what’s the structure of what you’re gonna be teaching people right and what’s the hook and how do you make it sexy so three is like there’s like yeah maybe that’s maybe that’s the thing it’s like the the structure of the hook and and tried it in and try to be sexy so the structure was the biggest thing so I think conceptually we don’t want to teach how on teaches so I had this huge whiteboard map it all out and then I was like it’s awesome but super complex and I took a smaller white like big pad of paper like shrunk it out again as a kid’s awesome but it’s still too complex got down down down to finals like this really simple like here’s the process here’s what here’s the the framework I think that’s right where I’m looking for a framework here’s the framework of how Matisse’s concept so for example this this presentation I’m working on for the first 40 hours is called conversation domination and it’s basically how do how do i dominate the conversation everywhere in every single platform every single channel all the same time and I bought one my friend used to own a product called conversation nomination I bought the brand and the domain stuff from that was gonna be the title of it and then I needed a structure so frameworks that took all that time like a day and a half just to get the frameworks as simple I was like oh here’s the framework which cooking out all my books for comes secrets experts secrets like it’s all about a framework right like these little doodles are my framework and I can teach off the framework it’s now got a framework and then I need like how to make this sexy so conversation domination is sexy but we need a really sexy headline and and so in fact I’m gonna go inside to find the headline right now it’s like a read together we had to get the headline that’s like that’s that’s part of the hook right there is like getting the headline that’s gonna capture people so when they see a presentation they’re like oh crap like I actually do want to I do want to hear that I want to you know I want to know what he’s gonna be be talking about so that was the next piece was pulling out the headline and I’m walking through the office right now we’re live everybody what’s up anyway so we’re pulling out the headline and that was connects step in the process so let me come in here and show you guys who are watching if you’re listening I’ll read it to you but okay here we are in the office so all right so the headline end up being and this is after probably two and a half three hours of like headlining back and forth how much people who again doesn’t it’s not just a fast process like most the time is going in these little things to set up the framework for everything else so conversation domination this is headline came up with how to get your dream clients addictively binge watching you on every platform that they live on warning this aggressive approach only is only for those who truly believe in their message so for those who are watching here’s a little picture over you can see those you’re listening that’s the headline right something a headline then it was like okay now I got I’ve got the title I’ve got the hook or the headline and then I got the framework for me to teach and then lastly and you make it sexy and this is where design comes like we needed to make this thing look amazing and so kind of story line behind this presentation and I’ll get that I’m gonna tell you too much the story line because it I can go on for hours about that but those who were it felt like hacking live the presentation here’s historian behind it but it’s basically likening social media to TVs back in 1965 and so how it works is so like if you look at the design here those who are watching you can see it’s like design like an old TV set and just look awesome so I had this and I got the title the headline done and I sent it over to Julie Stein who is not in Boise this week against her wishes she wanted to be here but we had tumor stuff by sent to her and she wrote back she said it in all cast how do you make everything so sexy and then and I said ha that’s the big secret and then she showed me a screenshot from someone in her group and said from Karen Wolfe Milner’s and how is it the Russell Brunson can make the seven phases of a funnel sound so sexy LOL i’m coming slightly obsessed with funnels yeah that was literally 12 minutes ago maker and so what i want to share these are the whole point of this podcast one share it’s like you have to make your thing sexy i could have been like here’s how to drive traffic to your offers boyer here’s how to be seen on youtube instagram and facebook look boring right like like it’s got to be something that like captures people it’s different this unique that people will remember forever right I think sometimes I see people like my funnels not working I go look at it’s just so bland and like of course not like you don’t have a good hook you don’t have a good headline you don’t have a good design there’s nothing interesting or intriguing there’s no story behind like what’s the what’s the whole thing like this presentation like literally I start with the head with the with the the title right hey guys its presidential called conversation domination i’ma show you how to get your dream clients addictively binge watching you on every social platform that they were living on and warning this aggressive approach only folks who were truly believing in their message right then I go into the story so I’ll tell you the story there’s this clip Boulevard I tell the story about TV night she’s found explaining the whole thing now there’s intrigue there’s interest and now I can move to the framework and for those who were looking at the framework those who were watching live or she’s been watching the video you can see a picture of the framework here I cut off all my mess sorry week before events things become a mess like eight thousand papers open never but here’s the framework and that framework started out as this framework on this whiteboard here and they shifted into a whole bunch of pads of paper like this try to simplify it more and more more until finding it out of this and that’s the framer paint each so cool by now like when I do my presentation like this alive to tease I could if I did no slides I could go up on a white boy I can map this out and as I explained in this piece and this piece and this piece and it’s like it got so I could really simply now if I only go complex I can go make five or six slides explaining each one and showing pictures like visual demonstrations of each thing which is probably what I like them doing but worst case I have the framework now I can go and I can present this tonight and I can do a 90 minute presentation with nothing but this framework like when I when I teach a lot of times people think like how in the world you get upstaged without any preparation and speak for like an hour or two hours or five hours I’m like why sit in the back before and I try to build out a framework what I wanted to create okay and then I’ve ever and Brenda Bouchard you just tell me said the framework is your savior like if you’ve got a framework like this you always know where you’re going you just like you put the thing in you talk talk talk talk and you soppy okay what’s the next thing okay here’s next thing here’s the next thing next thing so for me my frameworks always these doodle graphs like I could go and if someone wanted me to teach a lesson you know teach a three day event tomorrow on dot-com secrets I wouldn’t have to rehearse anything I would just go get the book pull out the framework pull out the images and talk off the image and show it and it would be neat not a hard cuz like the framework shows me where my mind needs to go when you talk about how it all fits together it makes it very very clear so for you guys I want you thinking when you’re making presentation you’re trying to sell something you’re trying to like create things like that some things to be thinking about like it’s got to be sexy right so has a sexy hook that grabs them that like looks interesting and headline that like like this sucks them in and there’s a story that gets them to care about it and then there’s a framework where you deliver deliver the big promise you gave them during the headline so anyway hope it kinda helps because I know you just even people here my team leaders like well have you spent 48 hours all you have is a headline and some doodles might because that’s the most important part everything else is just details so there you go hope you guys I have to go and lock down and now make 150 slides for the presentation and then do this process four to the five actually do this process for the five first because this is the hardest part this is the brain work then it’s just like again now that have this the brain work is gone next week I suppose grab images for all these things and they flop into slides and make it look amazing so the brain works the hard part so all right guys that’s all I got thanks so much for listening today if you are not subscribed iTunes again go to iTunes search for marketing secrets and subscribe to the podcast and please rate rate review if you like this that’ll get me excited to keep on making cool stuff thank you guys preciate you all a bunch soon bye hey they’re also going back so I just want to add to this podcast I recorded this morning and then I spent the next four hours working on the titles and hooks and everything for my next presentation and I just wanted to jump back in and just give you a little more because mic I don’t know this morning I was slow I can think so the three things that you tap hook headline and framework so the hook is like the name of the thing the headline is the this is what the story is about and a framework then is the the structure of what the presentation is right so I just wanted to come in here real quick to share with you for my funnel acting live presentation there’s six presentations we had went through do this for all six presentations so hook the headline of the framework so obviously can’t show the framework is all done yet but the hook the headline are done for all these presentations now he’s got creative framework and I gotta go bust out slides so um here we go presentation number one is called funnel hacker funnel hackers we see things differently that’s the hook and the headline is actually the quote of the theme of this year’s event which is it’s on the back of the shirt you guys can’t see it unless you were at fucking live says here so the crazy ones The Misfits the rebels the troublemakers the round pegs in the square holes the ones who see things differently they’re not fond of the rules and they have no respect for the status quo you can quote them disagree with them glorify or vilify them by the only thing you can’t do is ignore them because they change things they push the human race forward and while some see them as the crazy ones we see genius because the people who are crazy enough to think they can change the world are the ones who do so that’s the that’s the headline hook for a presentation number one number two conversation domination I told you guys this already how do your dream clients addictively binge watching you on every platform that they they live on warning this aggressive approach is only for those who truly believe in their message hook headline boom presentation number three funnel audibles there’s the hook headline how to nail it so you can scale it okay number four multi-dimensional follow-up funnels this hook headline how to win the battle of attention you can change lives of your customers with the products and services that you sell number five the 12-month millionaire that’s the hook the hook and then the headline 286 of your peers have joined the two comma Club in the last 12 months here’s the behind-the-scenes process they are all currently using to unlock the door so the two common Club with absolute certainty can use the same system to launch your seven-figure funnel in the next 12 months boom and number six the hook breaking the chains of false belief in the headline what’s holding you back is probably holding your customers back as well so especially that because after the podcasts when we worked on it and now they’re done and just wanted to share that so as you’re thinking through the hook the headline and the framework those are the keys at any good presentation and hope that helps thanks guys / see you all I’m talking button would you like to see behind the scenes of what we’re actually doing each day to grow our company if so then go subscribe to our free behind-the-scenes reality TV show at WWF unreal hacker TV

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Hook, Headline, Framework

Hook, Headline, Framework