Funnels Sell Anything
Funnels Sell Anything: If you are selling online, then you know that there is a fundamental difference between selling a product vs selling value. People who become successful in making money online, understand this one online marketing concept that I am teaching you in this episode. Funnels Sell Anything
Funnels Sell Anything
– Hi, welcome back. So, this is a concept that is one of the least understood yet one of the most important. And I’m hoping that I can do this justice so you understand. This is a concept that we call, creating an offer. So, what is an offer? So an offer is, if you’re asking somebody for their money, or their email address, or their phone number or their attention you’re trading it with them, right? It comes down to an offer. And so what is an offer? An offer is not a product.
For example, when I had my supplement company I was selling my supplements as an offer and there were people selling the exact same supplement for me on Amazon. We were selling ours for $67 a bottle and they were selling theirs for $19.95 a bottle. I was making way more money than them because I created an offer. So and offer is it’s taking things and combining them together, right? If I’m just selling a supplement bottle, like it’s only worth whatever that thing is and then people are gonna price shop and figure out what’s the cheapest and they’re gonna go for it. If someone’s selling a supplement bottle, I’m selling the same supplement, but instead of just supplement mine comes with a weight loss guide, a calorie tracker and whatever. Now these are things I can bundle together into an offer.
Now this is worth way more than the other thing over here. If you look at companies like Groupon and Living Social. You know, I’m not a big fan of people running their businesses into those things but if you look at them they’ve become really, really good at creating offers for local businesses, right? A lot of local business I saw prior to Groupon would run ads that were just like, hey we’ve been in business for 49 years and we’re family loved and locally owned and like that was what they were selling on their pages. That’s not an offer. An offer is like, hey if you come to us we will give you this thing. So an offer doesn’t just have to be discounting prices it can be bundling things together.
Funnels Sell Anything
Your ability to have success with funnels and with any kind of business is your ability to create really good irresistible offers. What’s an offer that people have to have so bad? They’re like, oh I have to give this person my email address because I need that thing, right? What’s the offer that you have? If we talked about before the value ladder, right? We’re taking people through the steps of the value ladder. So I’m trying to give value to people but with that the way that I get that value is I create an offer for them. In fact the offer actually starts clear back on the ad. The ad is not gonna say, hey we’ve been family owned and operated for 49 years, click here to find out more. That’s a horrible offer.
That’s the worst offer ever. But if it’s like, hey are you struggling with whatever? This kind of pain or whatever? If so find out how we can get rid of your pain in the next three weeks. Boom, that’s an offer. So they’re like, what does that say? Click on the page and they come to the next step in the funnel, the very first page they land on. And then I’m making them this offer, right? Like, hey so you wanna figure out how to get out of pain I wrote a report. It’s a six page report, it’s gonna walk you through exactly the fastest way to get out of pain. If you give me your email address I will trade you this thing. I just made them an offer. Every single one of these steps in your funnel from the ad to the landing page, to the upsells, the down sells to the registration. Like everything you’re doing at any kind of funnel.
It doesn’t matter which one it is, it’s all about creating really, really good offers and that’s how you provide value for people as you’re moving them through the value ladder. A lot of people they think about offers from a standpoint of like, this is the product I’m actually selling but again it’s not just the selling of the product, it’s like every single step. The offers on the ad, the offers on the landing page and the offers are shifting as you’re providing more value through the value ladder. Now, one way to do this there’s a concept that we talked about a lot here in Click Funnels, our internal communion, we call this funnel hacking and what funnel hacking is all about is going out there and seeing what other people are doing.
Funnels Sell Anything
Getting ideas for other offers and sometimes you’re looking for offer ideas from people that are in your same industry. So say you’re a dentist, say you’re selling information products or whatever. You can look, like how are other people creating offers that are really irresistible, that are sexy offers? And we’re looking at those type of things and you can funnel hack other people and say, okay on the landing page they offered me this and then on the upsell they offered me this and just getting ideas of different ways to structure offers, okay? Now, if your funnel’s not working there’s usually a few reasons why one might not work.
One is the traffic might be bad, but if the traffic’s good and they’re coming to your funnel, you know one of the biggest things to look at if it’s not working is like, okay, nobody’s opting in it’s because your offer sucks. We talk about this internally. Look, if your offer sucks you need to crank it up, make it more sexy. A lot of times, I may make four, five or six different offers before I find the one that’s like, oh that’s the one that people resonate with. That’s the one they’re excited for. Now they start coming in. And you figure out the right offer everything else takes care of itself. So that’s what I want you guys kind of thinking through.
Again something that’s kind of counterintuitive ’cause most people in business they’re used to going to Amazon and seeing here’s the picture of the bottle and this is the five bullet points of why it’s awesome and heres how you can get it super cheap, and we got two day delivery. Like, that’s not an offer. I want you guys thinking through that. Thinking through how you create an offer, what could the offer be on each of the steps inside of your funnel. So this is your homework. Take the funnel you’ve created from the Funnel Cookbook walkthrough and look at all the different pages.
Funnels Sell Anything: On the last video you kind of look through the value ladder you say, okay, what’s the value I’m trying to give them here, here and here? Then you figure out what’s the offer that I’m gonna give them at each step in this process. And the next video we’re gonna go through is actually gonna talk about what are the words? We call this copy. What’s the copy at each of the pages in this process to actually sell that, to get them excited about giving you their money or their email address or whatever that thing might be. So that’s the next step. So that’s your assignment for right now go do that you guys and we’ll see you on the next training. Funnels Sell Anything
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