Funnels Digital Distribution – Take 1 Video And Create 23 Unique Content

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How To Take 1 Video And Create 23 Unique Pieces Of Content – Kolby Kolibas – FHR #226

Funnels Digital Distribution

Funnels Digital Distribution: Why Dave Decided to talk to Kolby: Yahoo and other Fortune 500 companies pay hundreds of thousands of dollars to consult with him on exactly what he reveals in this episode. Kolby Kolibas details his “Digital Distribution” system for taking 1 video and creating 23 unique pieces of content for the 5 major social platforms. Funnels Digital Distribution

Funnels Digital Distribution

Welcome to funnel hacker Radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales dominate their markets and how you can get those same results.

Here’s your host Dave Woodward. All right everybody Welcome Back to Football hacker radio. Yes, that would those be the eyes of coal BK gamma cleanest. Welcome to the show. Whoa, what’s up? David’s good to see you man, man. This guy’s got like a million.

Honestly, look at your bio. It’s like what else in the world? Haven’t you done? I’m like, there’s anything at all the world from being a fast executive and Fortune 500 companies to being the best husband father, but you know the our whole topic for this is when I enjoy the most when I say, what should we talk about? He’s like, you know, Dave I think out of all the things I could share with your audience. The thing to be most important is how I got to become so handsome using funnels.

That’s really it. You know, I used to be a 700 pound woman named. Trude to a big warts on my face and by leveraging ClickFunnels™. I just signed up for an account never used it I’d assign up for it and by simply putting in my email address and my payment information.

ClickFunnels™ Kolby Kolibas

I became this handsome guy you see in front of you worth millions of dollars. So that’s it. Then we can end here.  It. So everyone I appreciate it again. If you want more information just go to Colby K Facebook. I’m super

It’s a funnel take you through the creams and the moisturizing. I used to be this good looking and handsome and witty, that’s how goes it was you guys who were listening to an audio. You’re going to go check this out in front of TV and actually see how handsome Colby actually is so I don’t want people don’t get too disappointed.

Audio listeners don’t get to be super disappointed actually one of the things I love about gold because you don’t know I’m Colby’s like seriously one of the most generous guys in the world you will ever meet because he’s always out there just giving and giving and giving and giving and giving and he’s rarely will ever ever ask Your him ask for anything. In fact, he’s got a really cool event coming up this summer. I think it’s a little end of June June 22nd and 24th a giving event again meltdown in the desert.

Yep. I think it’s meltdown e if you want to go check that out belt out of it that come and we’re going to talk a little more about that later. But again, it’s just symbolic of who you are. It’s just so cool that again. You’re just sitting there you give a ton of value in content.

Funnels Digital Distribution

I had the opportunity of introducing miles to you. Just the other day. I was we’re out there in Phoenix. Yes. And so for those you guys will be going to melt down in the desert you get a special gift from us out there complement of miles and click photos and Colby of course, but I don’t know what it is. I have no idea what it is.

They’re still in my car. I got so many of my time to do them all awesome.

So with all that said they’ll really think you’re going to find out about Colby that I love more than anything else is this is a guy who loves talking tactics.

It’s how do you really make things happen? And that’s Lee all the fluffy side that’s we want to focus on in this podcast and this video that is really how do you actually make stuff happen? So let me give you an idea as far as what we’re talking about Colby’s been in the social media realm now for over 14 years like pre Facebook type of stuff and it’s super cool because it literally just stab you had on your Instagram stories today was the fact you’ve had over 14,000 26 pieces of content fourteen thousand pieces of content in 14 years. Yep. Yeah, it’s crazy.

So people always ask me all the time, you know gosh dig how the world you guys create so much content. Well, we’ve got my me we got Russell’s got a ton of people on our team who are helping us everything else. You’re a guy who literally just creates a massive amount of content yourself.

I know now, you got a somewhat systematized but let’s kind of talk about how do you do this and more importantly though Colby help people understand the why behind it the love a great question. So they let me start with this is any time I have the opportunity to get in front of a Audience and either share a story or share a tactic if one person can take something away. It’s absolutely worth the time and investment and I’m honored to have this opportunity to speak to your audience. So thanks for having me on my pleasure. Thank you. The there’s a couple things and let’s level set this right. It’s why do we produce content?

ClickFunnels™ Kolby Kolibas

Where do we distribute content? And what are the expectations around content development? And what do we want to return and for me?

It’s you know, you know a little bit about my background. I came, you know, I had a mattress on the floor growing up. I didn’t have a ton my parents had a lot of love but I didn’t have a financial money was not a thing for us.

So as I started to set out for some financial goals hit some financial goals. I got into core but for the music business and the corporate America went through that process and as I did that I had some awesome accolades of spending some time inside a machine. I built a large business outside of corporate America raced a bunch of fun man got sued and lost everything in the process of this.

Here’s the interesting thing. Thing is I didn’t use my phone or video to Showcase all the highlights of what I was doing. It wasn’t like look at my boat. Look at my house. Look at my wips. Look at my vacation homes when I decided to turn the camera on and we look at 14 years. I’ll tell you what we did before because it was like six years of me reviewing music and all the rotors a musician took Al all and then I’ve done 10,000 pieces of content to years. Like if you look at the math of it and the two years I was sitting in my kitchen whoa, whoa, whoa, wait a second ten thousand and two years. Yeah easy. He’s most of my most of my Creations come in the last fight 36 months probably total crazy.

Funnels Digital Distribution

Yep. So for me it was I had gotten to a place of financial success where I was comfortable. I build what I found was there’s this huge need. I was an executive at to Fortune 500 companies in Phoenix responsible for marketing and sales programs for companies like HP and Microsoft and Dell and I built the 500 million dollar business inside of one of these machines. That was my big claim to fame but I realized it was a big dent in the in the systems that we were using to measure utilization of software.

I learned how to code by watching YouTube videos and I hired some people overseas to help me get past a specific point that I couldn’t teach myself. I raised a little bit of capoeira is about two million dollars in capital. We had a million dollars of customer business already and I was leaving my Corporate America job. I took six months to leave. I had a lawyer I did everything the right way and the day that I was moving into my office. I got sued in everything fellow fall apart and the process of that what I found out was as an executive, you can’t start another business it became personal nothing was done wrong, but everything stop it.

Have a plan B we can argue if that’s right or wrong. It just it was the I didn’t have a plan B. I went all in on this project in the middle of all of this. I’m sitting in my house David. I want you to like think about this as a kid who didn’t have anything. I’m in this seven better six bedroom house that I built from the ground up with my new wife and my four kids and my new wife have been together 11 years now, but we’re in the house and we picked the tiles man.

ClickFunnels™ Kolby Kolibas

We picked the carpet like the the extended countertops the paint in the office that will artificial wood Stone like flooring and like all of that stuff. We picked that stuff out and here I am at the end of this like what am I going to do? Because I couldn’t afford my house or losing the house. Everything was behind me and boxes. Funnels Digital Distribution

My wife went to my in-laws don’t know if I’m going to have a relationship after that and I feel like a complete failure because I put everything on the line and cash out. My kids college funds to go start this multi-million dollar software company and I sat there and I don’t I can’t tell you why I wish I could say I knew why I don’t know why I was sitting there just like my phone sitting here and I picked up the phone.

I flipped it around. I Video on and I said, this is entrepreneurship. This is it everything I own is behind me tomorrow. They’re turning the power off and I’m going to a rental m42. I’ve been in a rental in 20 years. Here’s what I do know, you can’t kill me and I’ve learned a lot in 25 years of building high performance business.

What I’m going to do is I’m going to create a business and I’m going to take you on that Journey from the very beginning. I’ve no idea what’s going to happen. I don’t know where I’m gonna go. I don’t know what we’re doing, but I’m going to film every piece of it. I’m going to take you along on that Journey that video goes the next video goes and what I did is I just started showing up every single day documenting what it was like to try to reset and rebuild these things that I’d lost it took people on that Journey with me and in the middle of that what I noticed was because you spent 20 years doing anything you learn some things so, you know for business is all really basic. There’s four things you do. I find a group of people with a problem. Funnels Digital Distribution

Funnels Digital Distribution

I create a product or solution to solve that problem. I validate that my product or Actually solves that problem and the people will pay for it people miss that when people pay for it. And then the fourth thing is I call it sell your face off any business ever Dave from Adam and Eve selling Adam the Apple to Apple computer has all Fallen you can use that you can use at your side like that one. You can use that knees up. That’s some that all falls within those four pillars.

So what I knew was I just needed to find groups of people with problems that I had a skill set that I could solve so I started that journey man, and that was probably thirty six months ago and I haven’t looked back. It’s been videos every day.

It’s showing up on the plat I show up on the five major platforms for Facebook LinkedIn Instagram Twitter Youtube and I’m there every day every day showing up telling a story sharing an antidote. How am I you leveraging funnels? Why do I build photos way do I do? How do I attract the right client set? Why do I craft a message? How important is video been for me? How do I take one video and make 15 assets out of it to distribute to hit, you know ten to twelve thousand videos and scale.

It’s so pretty dude. That’s a story behind kind of where we are now, but I think you know one of the cool parts and because I have a lot of people always talk about this net is you know, what I’ll tell my story once I’m successful.

ClickFunnels™ Kolby Kolibas

Yeah. I don’t want people see me where I’m at. Right now. I’m in the situation and you know, it’s not a very positive one. No one wants to see that and I think your vulnerability in really showing your journey is what is attracted so many people to you.

Yeah, because you’re so wrong and you’re so open there and I think I’ve seen this happen so many times as we talked to whether it’s agency owners or people get involved in e-comm or or physical part, whatever it might be is start documenting the journey now and as you document that Journey now you didn’t will actually have it for one later if you want to use it but more importantly it’s that ability to draw people to you and it’s again one of things I’ve Loved about just watching you and in your journey over the last few years is just seeing just how vulnerable you are.

But also you’ve never come across as well as me, you know pity party type of style. Well, let me it’s funny that you make that assessment Dave. There’s a couple of let me frame it like this. How many people do you know that when you call them or they call you any time you talk to them? It’s I’m so sick. I got a flat tire. I lost my job. All of us know somebody that’s like that.

It’s usually a family member. I like some weird and maybe it’s your mom and your grandmother every time you talk to me like jeez man, like is there anything ever good happening to you? I don’t know if that’s a mindset or something that were chemically built like but you know, one of the things that has been really interesting about the things I’ve gone through so science will tell you this at age 24.

Our bodies are hard mind is hardwired to kind of make decisions in our thought process is the way it’s going to be moving forward our judgments our decisions our emotions. All of these are kind of hardwired now at 24 based on our life experience, unless one of three things happens one.

Health how many people do you know that maybe got diagnosed with cancer and it completely changed their lives or everybody around them? I can just affects everybody to lost a job and went bankrupt like Finance money does like crazy things to people and then the third piece is relationships got a divorce or got what you have major break up all of those things one of those at a time will scramble you and help rewire you I had all three of those things happened to me twice in two years. So we have this major thing happen with the business.

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I get diagnosed with Lyme disease. I had it for 12 months had no idea I had it and all of the things that happen when you don’t sleep for four or five days at a time because you can’t cause your body hurts. I got arthritis in my blood all these things like it really messes with your psyche and everybody around like I’m angry. I’m irritable I don’t have a relationship with my wife because I’m like, let me just make more money and then we can have a better relationship. I’ll get half a million dollars back and you’ll like me more and all of these things. I started happening and I documented the entire thing and I’ll tell you what was you know through that Journey.

I never complained like I had good days and bad days and all of it. I had two major things that shifted during all of this this just sharing. My honesty is I have a story and as I got through stuff somebody was getting ready to go into it and would say, oh my gosh, I’m starting this. I see you made it like give me some advice and I see your videos and I see that I can do that.

Nothing means more than having somebody to shoot you a quick note saying maybe you don’t know just randomly sending you a note saying man that one time you did this really made this difference to me. So selfishly when I do all of these things I do them, I do it because it makes me feel good like that selfishly. Why do it but the bigger reason is my kids will never know what life is like without the internet. They’re always going to have the internet. I don’t have that luxury of like there’s a time where you and I actually had to build all kinds of other skills Because the Internet wasn’t here and I can’t go back and find videos of my parents. I don’t have home movies. I got like photo albums, but I don’t have videos fourteen thousand pieces of content due to over 40,000 piece of content.

Funnels Digital Distribution

My kids can find me when I’m gone. Like I’m In for my legacy, so when my kid I’m gone my kids and my grandkids can go and find that one weird YouTube video. I did of me like reviewing records in some record shop in San Francisco in 2006 or 2004.

They can see that stuff like it. Look at my fat Granddad with a hat is New York at on looking like he’s all hip-hop like they can see that stuff right all the way up to the business stuff. So that’s why I’ve created as much content as I have but I haven’t I don’t I can’t tell you that. I was ever afraid of being honest in times you get into a character my friend Tommy Baker calls at vulnerability masturbation where you just talk about all the bad things that have always happened to you and you have to understand that when something bad happens. How do you leverage that to your advantage? And that’s your superpower to continue moving on.

So as you go, I’ve just been I’m honestly kind of shared all of that from the ups and the downs and what I realized in all of that is in creating all this content rebuilding if your listeners you got attracted to click photos for a reason and you traditionally that reason if I were to pull your users would Probably go down to the word Freedom.

You’re looking for some type of freedom freedom from the life. You live freedom from the life. You used to live freedom to the things you think you’re going to have because of the financial things you’re going to get through click funnels and the opportunities online when you look at all of those things. What happens is I was the epitome of grind, you know, 16 18 hour days and documented the whole thing.

Funnels Digital Distribution

Then you lose your money. You lose your house. You lose your health. You lose your relationships in your like why am I grinding its come if you’re not grinding with purpose if you’re not working for purpose.

It’s all in all it doesn’t matter. So, you know for me, I’ve just been very I’ve just shared that along the way of a good mentors and good people that have been around me that I’ve surrounded myself with that have kind of encourage that and people I look up to in the space that you know, I’ve just continued to lead that way. I love it. I think it kind of goes back to we’ve talked about this a lot, you know, and that is the importance of just publishing publishing on regular basis. And again daily.

I’m learning a ton from you right now as far as the importance of Storytelling you not talked about this we were in Phoenix. And really getting better and better at being vulnerable without it coming across as you know, what was what was me, but at the same time more importantly emotionally being able to connect with the people who you may be attracting to you and I think that for a lot of times it does give people hope and it’s your Built My you know, my wife had a heart attack at the age of 41 and she was really really hesitant to put it out there.

But she ended up documenting this her journey back and what had happened and ends up telling all these details and literally all of a sudden she’s getting people from around the world because I mean she was a world-class Marathon athlete, you know, 253 Marathon amazing shape and why is this happen to me to have a deal and sure there was the emotional part at first but I think more important that was she wanted to help other people understand that life’s not over I think especially as an entrepreneur ma’am.

I love that I can just only cuz I’ve been there I didn’t see the actual video of you filming in your house while you’re boxes behind you but having had those More types of experiences in my life where you know at times people see you and where you’re on your high notes and think oh this guy’s never you can’t relate to me can’t experience what I’ve gone. I’m like dude. I have been on the bottom.

Funnels Digital Distribution

Yep where you’re like how we can pay the bills and all that kind of stuff. But here’s what I think is really interesting too though. And I know you can appreciate this is I there’s some were wired wired just a little bit different. We’re like my wife we get into these discussions about well, we can’t we can’t we can’t and I say we can’t yet.

We can’t yet. Like what do yet means it’s open for like what is it going to take to get there? I can’t do right now, but I can get there. So we go through these interesting aspects of I’d never have thought I was going to be stuck where I was forever.

I always knew that there was something else. I just hadn’t gotten there yet. So when I get into these like, you know, one of the big pieces is and click photos was very instrumental for me due to the transition where one of the questions I get asked a lot. Is this Colby nobody quick ways for me to make money or easy ways to make money and you would I laugh about us all the time. I’m like, dude. Do you think if I knew the answer to that like I would do that I would do whatever it is, but I wouldn’t do this I would do that.

There’s not an easy way guys. So it’s like there’s not like, you know, if I click funnels, it’s like you it’s like sitting up a Gmail account. You don’t have a Gmail account. Also your bank accounts full. It’s like you do have to have something to sell like let me clear that up there. So I get asked that question a bunch like a bunch and I always leave funny smart remarks about it until I really started to notice like I’m getting asses Like 10 or 15 times a week again.

Funnels Digital Distribution

Where is there a problem the problems coming to me and it’s like okay. Let me really dive into this and I remember a time where I had to make a decision between diapers like formula and diapers which one’s more important I’d say formula formula diapers, like like that’s not a decision you should go in or is coming out. You gotta kick your ass. That’s you got like I gotta buy gas or groceries, which one’s more important. Well, I got to have gas to earn money to buy groceries. Like how do you decide right?

I have been there so many times whether it was growing up not having anything or becoming a single parent and then like handful customer daughter was one and it’s like I’ve been in that scenario then here I am all the way up here making half a million a year that it was like all the way down. It’s like again. I’m having to make this decision. Well, what did I do? What would I do? I use click funnels and built a course online that was specifically around what we call Arbitrage.

How do you buy stuff low and sell it high in demand by leveraging Amazon and eBay not rocket scientists. With books are a quarter apiece sell a bunch of those fake a couple bucks. My toys sell the toys scale and don’t sleep in his go go go go go the process and all of that. I leverage funnels to do that. But the story of that I share that story is like I got to make some pretty tough decisions.

So I get that there’s that interesting aspect of will share that because guess what I got through that and I’ve been saying this a lot lately is we each we have a voice it is your duty to share what you’re going through right now is you’re out you’re obligated to do that. You don’t do it. You are super selfish because you have light you date you have you have life experiences? I will never go through their stuff. I don’t know what it’s like to have a spousal went through a heart attack. And what did that do to you?

Funnels Digital Distribution

I haven’t like that it completely changes the family Dynamic you look death in the face and nothing will change that. Okay. So you have this story. I have this story your listeners have this thing that they all of us were humans man. We’ve all been through something crazy.

There’s somebody that hasn’t gone through it yet. And you’re alive right now like you’re here right now listening or watching you made it you made it through whatever it was. You made it through. Yes, you might be stuck in your own stuff right now and it might be bumpy but you made it this far.

So guess what? There is somebody who’s just going into that who just lost a job who just had a health issue who just like just whatever just whatever they’re like coming into his face. You’ve been through you got a recording share that journey and get it done. Just put it out every day every day every day.

Somebody’s going to find that and then when they find out they’re going to teach you a note and go that changed my life. That’s why I do it like that scale. That’s why I do as much as I do and I’ve been very blessed. I’m a very honored and I’m extremely humbled to have been able to do that at scale and I have a film studio and I do that for a living right?

So it’s a blessing. I love that and I hope that everyone is listening really understands the importance of documenting where you’re at. I will try to hit on that a couple times now right now, I’d like to dive in let’s talk about some of the tactics when I was in your office you white boarded.

This crazy way of taking one video and creating. I think it was 15 or 18 different assets out of one video the sir and I know those of you guys who aren’t watching this you want to watch it’s on phone hacker TV, but even listen to it, you’ll still understand what Colby’s talking about so-called. We kind of walk us through you taking this one video. What are you doing with it?

ClickFunnels™ Kolby Kolibas

And how you making 15 assets out of it? Where is it? You’ve got and I’ll give you you have the link to that video. That’s I think that’s our internal Vimeo. I’ll give you our studio page that has that public that link you can link to this. So people can I get asked all the time you have the blueprint for it so I can actually see it. So I’ll give you that link so people can see it but it goes when you start to look at this the question, I like fourteen thousand pieces of content over 14,000 piece of content in 14 years.

It’s why do it is it just putting out content for the sake of putting out content the answer’s no it’s doing this. I’m come up with a formula or an equation. I’d like to share that I break down and I quantify it as quality content Plus.

A equals value. It’s an equation. So if I were to do quality content at the top plus consistency with the sea over value with the V and a question mark and I’ll see what that means. Dave is. I know through doing this much content across this many platforms. I don’t know a lot of people that have done as much as long and when you start to look at that you start to see some kind of continuity and what you’re doing and you start to see some patterns.

I know I need to show up every day across multiple platforms. I just know I have to have the consistency and I know the quality of the content has to be really good. I can’t this workshare BS on the time. It’s like I’ve got to be sharing really can’t just be what I ate for lunch. I’m going to be sharing parts of what’s happening and it’s got to be good.

I know if I do that every single day value is going to come well value a lot of people get you misunderstand the value for dollars and quantify that with a revenue objective.

Funnels Digital Distribution

Yes, there’s money associated with that. But if you’re doing it for the money you’re doing it you’re going to lose you won’t be here for 14 years and I can tell you that it’s quality content plus consistency. The value piece is Stop the manifest like this the opportunity to be on your show to talk to your awesome listeners the relationship have you come down to the studio of miles and have miles and I now start a relationship the opportunity to host an event for 400 people.

That’s entrepreneur. Magazine’s called it the top of it. You don’t know about that. You need to be about where 400 people coming. There’s no selling its like we just share tactics. It’s it allows me to continue to do those types of things then at the end of it. Yes. I’m making money but I don’t go into it with the revenue objective in mind I go into it with I got to produce quality content every single day every single day every single day knowing it that I’m going to get that opportunity.

It’s the classic garyvee scenario the jab jab jab right hook give give give then ask for that opportunity to exchange cash for services, which is the highest level of respect. Anybody can ever pay you is giving you a dollar for anything you give back like people paying her hard-earned cash for something you can give them back and return there’s no level of like respect hire outside of social currency relationships like this, right?

So as I France a lot of stuff to unpack, You look at all of that together the way that I do this. Okay, so I know I have to Quality content great. I know I have to be consistent great. Where do I show up? And how do I show up for me? I picked the big five the five platforms that are most applicable for me based on the content. I produce in my audience is LinkedIn Facebook YouTube Twitter and Instagram.

Funnels Digital Distribution

Okay. So in that it’s not about just creating content for the sake of creating content. You don’t create one video and slice. It’s all like just give it out to all the platforms. We consume content different on different platforms how I read a 240 character tweets are 280 character tweet versus I look at an Instagram Story versus long form on LinkedIn as a blog or even long form video on a Facebook post we go to these formats for different reasons to consume.

So how we show up needs to be kind of crafted in the formula and the recipe to that needs to be the finished good needs to fit the platform. So for me, I’ll go like Let’s get into some tactics right now. Let’s talk about the life experiences and the things that you’re doing to create some quality content right now. You’ve got a skill set.

You’ve got a talent. You’ve got something you’re very passionate about. What I challenge you to do is make a list of three things that you really just love doing that you’ve got some Talent subscale around a little bit of experience that you love doing. Is it accounting? Is it basketball is it arts and crafts is its phone?

Is it editing this video editing? Is it funnel building? What is it? What is it that you really good about you’re really passionate have some experience write those down as you start to write those down pick the one that screams to your mouse was the first one you wrote down. That’s probably the one you’re most passionate about and next column is the things that you’re writing down.

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I want you to write down the three main components that make up that one thing. You’re most passionate about let’s say it’s shooting three-pointers in basketball.

What are the three things? I need to know to be the best three-point shooter. I need to know how to dribble. I need to know how to post up. I need to know the arc. Okay. Great in like whatever it is, whatever the three things you need to do to like that you have to do to actually hit that goal or that thing you really like to do, right? Whatever your talent or skill is. What are the three things that make that really good and attainable inside of those three things. I want you to write them down and I want you to pick up your phone.

This is not a produced video experiment. I don’t need a studio just pick up your phone any phone and I want you to pick your first topic and I want you to tell me step by step what I need to do in a video to do that. First thing. Let’s stay with the basketball analogy to dribble.

What are the things? I need to know about dribbling. Well, what do I get a ball? What type of shoes do I need what’s better asphalt or artificial turf? I don’t know whatever. This thing’s are the first step very very basic and I’m going to film a video that’s five to seven minutes long of me telling you in that first step everything.

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You need to know about fundamental one of the skill set that you’re very most passionate about you’re going to do that for the second video. That’s a the second one is I don’t know what I said understanding the Her passing. Okay, one of the things I need to know around this other fundamental and then the third thing what are the things I need to know about shooting one of the most important aspects around shooting its Arc and how inflated is the ball how far am i back from the from the line all of those things?

So you’ve got something you’re really passionate about three things that you could teach somebody about what you’re most passionate about and we’re going to film three five to seven minute videos you with me got it. Okay. So we’ve got that now what we do is we take those videos.

I think those videos I go to a website called rev1980 calm.

The first thing I do is I take the video I sent it over to you send them a link. You can either upload it to box or Google drive or load it on YouTube send that link out. They will transcribe that into text. So word for word what you said, they’ll send that back to you. It’s about 95 percent right? It’s a dollar a minute it’s worth it. So you’re looking at 6 12 18 20 bucks all in to get your Word documents for your funnel hackers that your Your lead magnets, so you’ve got now you’ve got the long form. Okay. So now I’ve got seven or I’ve got three videos. I’ve got my long form content back the written word.

Now, what do I do? Inherently? I’ve said some really cool stuff inside of my my three videos. I have quotes that come to mind. If you’ve been on Instagram, of course, you you know, the inspirational quote with the words on it the guy in the mountain, you know, it’s the best day of be the best version of you.

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They with his shirt off on a mountain trail. I definitely need yeah. That’s what’s on my back to my screen saver on my phone. I’m glad so what we’re doing now is I’ve got the five the three videos five minutes. I’ve got long form inside of that. I want to make a list of let’s say 10 3 you tradition you can get three to five good quotes per each video. If you’ve said something that was stirring three to five quotes per video because now you have the long form text you can kind of manipulate it you can go to a free app called either word swag or over there both.

Available on your iPhone or on your Android device word swag or over and you can now download a video or download an image from Google pop of it pop an image on and now you start to make your quote cards. Okay. So now I’m looking at I’ve got three videos.

I’ve got long form text. I’ve got three of those now I’ve got let’s say 3 times 3, that’s 3 6 9 I’ve got nine to ten little quote cards. I can use for Instagram. I also leverage those on Twitter.

As you do your videos when you go to rev you can also have them split the audio out or in if you’ve got actually don’t go to register your audio. If you’re on Mac go to iMovie upload your video right? Click on the video. When you open up a new project split the audio out delete the video and save it as an MP3 file that gives you the audio version of what you just did you can do that in audacity, which is a PC program load the video. It will see the video as an audio form say that as an MP3.

So now I’ve got audio versions of whatever I said, I’ve got the videos I can also if you really want to start to do some video editing you can go on to either of those programs.

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I’m sure there’s a better free PC one. I don’t use PC, but if somebody wants to comment on what you use for pc video editing it’s easy for me. I movie comes standard with my Mac. I pop in those videos and I’ll chop a one five to seven-minute video into three or two one minute sections of highlights of the education.

So now I can take On video and make two three videos.

I’ve got the long form. Now. I’ve got these little video vignettes as you can see that one piece of video content now starts to become a tree of content, right?

So now I can go into a free tool like Sprout social. I can go into a to Sprouts not free. That’s kind of an Enterprise program. HootSuite is free. I can go into HootSuite and I can start to put in these new assets that I’m building as you’ve got your audio. So for me, I’ve been doing podcasting at started pot doing podcasts 2014.

I was heavy into them. I took a step back and came back in two thousand sixteen Seventeen eighteen to where I can go to fiver if I ve RFI berr, I think is it to our fiber and you can go in and spend $20 and have somebody make you a killer intro and an outro for your podcast based on whatever it is you want to talk about now, you’ve got all the audio bites to worry. All you need to do is pop into one of those free programs whether it’s iMovie to do your audio. Thing or into audacity pop in your intro your outro. Now, you got your audio clip save that and go to an account like SoundCloud set up a Soundcloud account.

You think it’s free up to a certain amount start loading your audio clips there. Now, you’ve got podcasting audio bytes to where we went way this way with video. I should do so many videos and then what I found out was I like not everybody consumes on video. We made this other big swing back to audio and we’re doing a bunch of stuff and being home audio to like with Alexa, which is really cool. But we’re like I’m going way back into audio to wear everything I do on video I slice into audio whether it’s like this stuff the I will repurpose this in audience say comes to the funnel hackers and put it out on my network.

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It’s every bit of audio content now becomes important so that one five to seven-minute video now, we’ve got three of them. Now those have scaled the eight or nine now, I’ve got eight or nine videos. I’ve got eight or nine audio pieces. I’ve got long form content to become blog posts on my website.

They become long form content on my LinkedIn page. They become a long Content on Facebook and then those little video vignettes. I’ll put on Facebook.

I’ll put on Instagram and I’ll put those on Twitter and the Instagram quotes those motivational quotes. Sometimes I’ll put those on Facebook if I want to otherwise I can put those in they can accompany a blog post where my long-form blog now has a couple quotes and some assets and a link to my audio. I can put all that they’re my email newsletter.

That’s the content for the week. I got the long form content. That’s why I’m sending out to my prospects. I got her my people that are part of my tribe as you can see it starts to really scale.

When I create one five minute video about something I’m super passionate about and you do it one day and again and again and again and every single day that you can you’re creating content and distributing content.

HootSuite will allow you to put all your content there and then schedule it out. So you’re not just doing this all day natively because it becomes way overwhelming and then there are you know, if you get social media 102 or 200 200 200 there are some benefits. Posting natively you do want to you know with Facebook specifically you don’t want to be posting from third party. But the question is now you have the content now, would you want to go do with that? Because the biggest piece has been well, how do I get content? I don’t have enough content, but I’m content the three biggest challenges. I hear every single day when I talk about what we do with video is yeah.

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I’ve done four thousand videos in 36 months four thousand videos dude four thousand videos like, oh my gosh, that’s a lot of his hands a lot of videos. So it’s how do I do that? How do I how do I get over my fear doing video? You just do videos like well, there’s not gonna be a what if there’s not an audience who cares who cares. I don’t care about an audience. That’s not an audience yet. You haven’t found them. You still got to do it and then it’s what if I get rejected well screw them who cares you’re not doing it for them anytime you start down a journey of talking about what Dave and I are diving into today. You’re gonna have a couple things happen.

Have you ever joined a gym and like you’re espousing go with you? Because action has been the opposite my wife would join the gym and I wouldn’t go with her does it does it cost function of corner? Like good. Come on, Alex your eating while you’re working out. You’re looking great. I’m not going because I make excuses solutely. I’ve been there multiple times.

It’s the same thing with this what’s going to happen is people around you traditionally people that are closest to you need to bring them cause you’re going to say listen. I’m going to build my own personal brand if you’re at a company, it doesn’t matter because you’re going to be disposed of at some point. You’re going to quit or change the stuff lives forever. I’ve had 15 jobs in 20 years dude, like I don’t care this content lives and then it’s my brand. I sell me. I don’t sell the company. I saw my my skill sets and I’ve got a library a few things to share.

So what happens is processes people are going to ask for size. You are going to laugh at you. They’re going to make fun of you and they’re going to say hey like why are you doing this?

The people that you love the most you need to bring them along for the ride, like if your wife or your spouse and your husband and your girlfriend your kids matter, tell them what you’re doing.

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Have them come with you. Don’t just do it out of selfishness. Bring them with you don’t have them as an afterthought. I’ve done both. I promise you should bring them with you. It works way better. Oh, I’m still says you put out so much content. I’m like, I don’t care. You’re not my audience. But at least you know what I’m doing.

It’s like bring your bring bring your family with you. What happens immediately is those closest to you are going to bang on you and tell you what are you doing? Then they’re going to get angry and people going to start like actually like giving you negative things. They’re going to come at haters are going to come out whether you know them or they aren’t and then what’s going to happen is something completely beautiful as your Social Circle completely change and the people you’ve been hanging out with for 15 years there like every time you talk to him, they’re sick or they got a negative thing happening is they start to go out over here and then all of a sudden all these new people who you don’t know yet that have been waiting to hear your voice coming to your circle.

So we’re now your feeds change your emails change. Your phone’s to your people you hang out with it all changes that takes time and takes about six to nine months, but that that happens every single time and it’s beautiful because now A space of giving to a community that wants to hear what you have to say Obviously some about funnels manner. Where was I going? I can’t remember what’s going on. This is a good funnel thing right there.

Do I love it? Honestly, I mean as I mentioned when we first started this this is a guy who literally drops bombs left and right massive content. You been doing fourteen thousand pieces plus again, I would really hope I’ve kind of taken your challenge far as publishing every single day. I’ve been I’m on a minimum of a 90 day every day Facebook Lite at least once a day and it’s been interesting. I’m starting to get a little bit better at telling my own stories.

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I still struggle. I’m not as good as you I mean you’ve been doing this thing for centuries, it seems like but you’re not that old you still are handsome and all that. I’m also Super Bowl but no, I mean the cool part about it though. Honestly is you do you start to see who’s responding to you and what’s important to your listeners and it’s been a really cool Dynamic that I’m starting to see so I would highly recommend wherever you are start documenting start publishing publish publish publish publish. I can tell you it is The number one thing I’ve seen is with the people who I knew in our space Colby 10 years ago who no longer published. They become totally irrelevant.

Nobody even knows their names. Okay, and yet at the same time those people who are leading in our industry. It’s because they’ve been publishing and what there’s this magic thing that happens in your mind and your you just start to process things better you get better at communicating you get better at explaining things get better at telling stories you attract more people to you. I mean, it’s it’s like anything else kind of what you’re talking about. You know what at first you’re just gonna suck. Yes, you know, it’s who cares you’re just gonna suck. But do you aren’t you are going to suck? I mean, it’s just it happens because here’s what happens is you click on you get on the video and immediately what you think is going to happen is you think a thousand a hundred million people are going to turn on and you’re like really it’s probably you know, your mom your spouse like nobody’s really cares. Nobody really got to watch anyway, so it’s you just got to get them done and doing them over.

Over and I would challenge you if like I chose your listeners to do this where if you haven’t done a lot of videos just do one a day for seven days and then at the end of seven days to 14 days and then at the end of 14 days to 30 days at the end of 30 days to 60 days and then you just kind of you start to get into a rhythm where that’s where stuff starts to take off as a run at 60 90 day period right.

ClickFunnels™ Kolby Kolibas

I love it. You’re clipping it. You’re flipping it the guys. There’s two things. I wanted to tell you dude around funnels. Oh the thing for me is this to like I don’t have a ton of followers. I give you going all of my platforms.

I’ve got I think 40,000 maybe 50,000 followers total. It’s not that me. But the dialogue is huge. I’ll put up a video maybe it gets 500 views. I’ll have 200 comments.

It’s crazy that to me is important that means when I’m sharing is valuable. That means that people are relating. So I what I wouldn’t want to do is you like some video that got 10 million views in like a hundred Knuckleheads just like insulting me. I would rather do a video that had 10 views and had 30 comments of people that were engaging in the process because again, it’s a quality content right now. I want to put out good quality content that people relate to I love it those you get kind of close to wrapping up. I want to talk a little bit about meltdown in the desert damn it.

So it’s we’re honored to have you guys there. You know, we had we had you there for the first one it was right when I got introduced to funnels and you guys were like gracious enough to grandfather me into the funnel Community, which was really close before we move to the new platform, right? It was right at the transition and it allowed me to do some really really cool things around our event. So it was that was my first introduction. It was a game changer for me. So The event came out of some time. I spent with Gary vaynerchuk in London my buddy, Dan Meredith didn’t event called out of this place called your call the oldest boxing arena in London where it was Gary and then a bunch of marketers and I spent 10 years in the music business booking acts for like outcasts Ludacris The Roots done events from 200 people to 20,000 people and I thought we could do this like this could be a thing if we did like social media as a whole let’s take people I know in social media that have a following but it built a business leveraging social media all of them in different Industries.

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So I literally sat in the hotel room one of the guys there my buddy Sean Whalen was there I said, hey Sean, what do you think? I got an idea? I had a lady that was in she was doing real estate and it was a multimillion-dollar homes in Scottsdale had a huge Snapchat following and then another guy that was in the fitness world who had a huge who’s building this huge following using videos and I thought why don’t we just because all of us do I’m a business guy like, I mean, I just love corporate. So I’m doing like how do you build Brands and sales teams processes and take ideas and build business on them in each one of us had a different skill set.

That’s where it started and the the market just really really responded because it’s out of Sales Event. We don’t sell anything from stage and that’s not a sales tactic. We don’t sell anything. So it’s literally what happens is I have the speakers come in and we talked about very much how you heard my story. Imagine taking somebody you really really look up to imagine if like we had we had Russell Russell.

I want you to talk to me about the time when you were doing the potato funnel before and your wife was working and you were a student and like I want to tell me about this money thing. Like how did that feel when you know, your wife was making the money and you were trying to figure this out. What was that like where you get money out of the flight. Did you borrow money? Like what were you eating them? How did that feel you’ll see Russell completely change.

So take somebody you really love and respect and honor and put them in a room and say tell me about that time that everything just sucked. How did you get through it? It’s not a wooooww is me. Like, let me talk about my pain, but it gets to be very Interesting when you hear people that you know how they overcame it and then we tell you how like the specifics around it.

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So we did year one year two was just a beast. We had close to 500 400 450 people there your 1/200 doubled last year and entrepreneur Magazine’s our core sponsor got Entrepreneur magazine. We had Entrepreneur magazine Microsoft we had about five little over 500 people. We had one point. I think three million impressions on the hashtag in two days and it’s every it’s all kinds of industries from health and wellness to Fitness to funnel Builders to marketers to business owners to Executives.

Everybody comes in a room for two to three days and we kind of see it like this I get if you were to think Gary vaynerchuk and Tony Robbins and put them in a blender and pour that into a glass.

That’s what you get and I tell people here’s how I tell people on the outside what it is. It’s a conference for entrepreneurs social media marketers the people that are interested in building business.

That’s not what it really what it is like once I get you in and shut the door if I got you because people come because they think you’re gonna learn all this business stuff and what they realize is. Wow.

There’s a whole lot more I should learn before I go there and then I believe just dump the tactics on them. Like here’s exactly how you go do it. So it allows for some really interesting conversations man.

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It’s it’s one of those things where a hundred percent of the proceeds go back to charity this year. We’ve chosen a company by the name of a tomahawk charitable Solutions. There’s some people we met on a big motorcycle ride from Dallas to Phoenix.

They specialize in supporting fallen soldiers and Special Forces men and women or First Responders and police officers in region, and they just do amazing things man. So we’re doing the any of the money we get from our partners covers the cost of the expenses of the evenyou and then the ticket sales and stuff that we get after we cover costs in our pair of volunteers.

We give money back. So it’s cool man. We’ve got Dan Clark and co-founder of Chicken Soup for the Soul and then we’ve got Sharon lechter who was the CEO for Rich, Dad Poor Dad.

He also has taken over the Napoleon Hill Foundation stuff for the Think and Grow Rich those two together of sold over 300 million books worldwide.

Sharon’s the number one for most leader in financial literacy. And then those are the only two traditional speakers everybody else our social media influencers. So we’ve got some heavy hitter who want to get it how I mean obviously as the anyways listen to just heard a ton of massive content from you and dropping as I told you guys a ton of I hope you guys made a massive amount of notes. You’re always given tactics. How do people actually get to this event go to melt down

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You can find all the information that’s in Phoenix ads in the east valley of Phoenix to 22nd to 24th. One day. The theme of the event dude is Legacy living Legacy. Not just when you die. What kind of Legacy do you leave? Like, how do we leave our Legacy now? We’ve got a Tyler Harris Sean Whalen we’ve got just a naval Lee Drexler. We’ve got just a ton of people. They’re going to be there speaking and giving out information.

We’re going to film screening Friday night about a documentary about a guy who pulled over two dozen people out of the Howard during 9/11 with the producer and the director of that film Saturday’s the event and I can’t say all the things about it, but it’s we don’t print the agenda. So it’s one of those you just have to come to see who’s going to be one and what we’re doing.

We’re doing a legacy Showcase of people that have built a multi-million dollar businesses on social media how they did it why they did it where they’re doing it how you can do it.

Sunday’s a workshop half-day Workshop where we get into the tactics. I do what we called what we talked about today. I called digital distribution.

So I do that for about an hour and a half and a huge wide for and we’ll just answer questions live and then I’m doing a whole thing on video. Like, how do you get over your fear doing video? And we’re going to do video live in those workshops with people on their phones to help tell their stories filled their value proposition their value statements and stuff you use on social websites and your funnels. Funnels Digital Distribution

Funnels Digital Distribution

Funnels Digital Distribution

Enough said boom go be there meltdown in the desert June Phoenix be there be there be square. All right, buddy. I hear there could be there could be some price there could be some.

All right guys again. I can’t thank you enough any parting words to our audience before we head out. No man. It’s one of those things again. I’m honored and humbled for the chance in closing words in closing fashion. For those of you who follow me. It’s just a traditional sign off be good to yourself be good to other people call your mother.

She misses you. Just call your mom. Like what you’ve done with this. She’s your mom a text. Tell her you love her. Tell her you miss her. That’s it.

Funnels Digital Distribution: Gotta leave it on that. See you bud you better. Don’t want to things that means a ton to me is the person reviews that you guys leave on iTunes. If you wouldn’t mind going out great the show. Let me know how I’m doing. Just go to iTunes click on the episode and rate it leave a comment. I read all the comments. I’ve appreciate all the stars and everything everyone already left for me again. I really appreciate it, and it’s my way of finding out how I’m doing. So if you don’t mind, I’d really appreciate it and I again, thank you so much for all you guys do. Have a great day. Funnels Digital Distribution


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How To Take 1 Video And Create 23 Unique Pieces Of Content – Kolby Kolibas – FHR #226

How To Take 1 Video And Create 23 Unique Pieces Of Content – Kolby Kolibas – FHR #226

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