Funnelology Masterclass (Day 3 of 3) -The New Art And Science Of Sales Funnel Building

Clickfunnels™ Funnelology Masterclass: The New Art And Science Of Sales

while we’re creating the phonology course so I’ve had a lot of fun and this is the last day of the training so I’m gonna jump up here in a second and get started but just wanted first off get your guys’s biggest takeaways it’s been so much fun reading your comments over the last couple days and tonight I’m gonna be reading these comments I probably read to my kids.

 

Clickfunnels™ Funnelology Masterclass: biggest takeaway

They’re really good so it’s making an amazing comment makes me feel good I’ll probably share with my kids so feel free to comment down below and I know honestly I’m curious like what your biggest takeaway was like you know as I share these these principles these things I’ve been talking about sharing for so many years and every time I try to get make it a little better and more clear and more concrete and like so every time here like what big people’s biggest takeaways were it helps me understand like okay cool that was a piece of people were missing or the thing that I need to go deeper on stuff like that so please let me know your biggest al-hajj it because take aways down in the comments would be in the world to me so whatever it is anything from the last couple days till now please let me know so that’s number one number two before I get started up here as you know I made an offer at the end where you guys get this entire funnelology training for free if you hear tickets to fun locking live and we’ve gotten insane amounts people blown up.

our email and Facebook and messenger and everywhere asking dozens of questions because people want to try and figure out flights no tails all kind of stuff and so the other thing is we’ve sold a ton of tickets think we’re almost 100 or anyway I have the numbers here in the slides I’ll show you in a second but we were selling tickets like crazy I thought this was gonna go tell Tuesday midnight my guess is we’re gonna sell out for knocking live probably next day day and a half max and so that means you’ve got to move now so I want to really quickly go over they offered for a two guys who are kind of sitting on the fence just so you have it again and they’ll jump up and jump into trains that sound that sound cool alright so here’s basically the offer one more time is you guys don’t get access to this entire phonology course the first four episodes plus the next two episodes for free when you get you tickets to final hacking live before we sell out which is gonna be happening again probably today maybe.

Tomorrow we’re almost sold out so I think you take it some time you have a chance to get the full phonological course for free inside the funnel ology course you’re gonna get all the recordings all cleaned up and and looking amazing it’s obviously we you know sometimes on Facebook and YouTube it kind of kind of crapped out a couple of times to get all the the perfect edited video some training you’ll get the audiobook version so you can listen to it while you’re driving around while you’re working out things like that you get the PDF transcript so if my readers out there you can either print it out in my take note so you can have on your Kindle or also there’s about another 12 or so other hours of trainings.

Clickfunnels™ Funnelology Masterclass: funnel stacking

I want to including here that wasn’t able to do live things like my federal audibles training and funnel stacking and other things that the time for the core principles you’ve learned here so I’m in plugging those are the members area as well and whole bunch of other stuff okay and you get all this training and everything else for free when you get two tickets to funnel a key live before they are sold out then really quick for those who don’t remember for locking live is January 29th through February 1st in Nashville and it is the big show we do every single year well actually we had over 4,000 funnel hackers there this year will be as big if not bigger and it’s gonna be a lot of fun and this morning we pulled the stats way 200 nt3 tickets yesterday.

when I told you now we’re down to 161 so again we sold over 100 since this time yesterday and we’ve got 161 left so my guess is by today maybe tomorrow they’re gonna be gone so I wanted to re just give you guys the notice if for some reason we don’t sell out like I said Tuesday at midnight we’re gonna double the price of tickets so either we’re gonna double the price or will be sold out either way now is the time of your tickets so make sure you go do that right away and again a few tickets before midnight or before we sell out you get the funnel the funnel hoja tea master class everything here for free so all you do is go to funnel hockey

Lancome and get your tickets so there you go there’s your warning you’ve been warned I don’t get any mail next week like oh well I didn’t get tickets and then I found another sold out because it happens every single year I don’t what happens to you guys this year yep alright that said I’m gonna jump in the master classroom this session number five he is all ready for this if you’re really let me down let me know down below I need to see at least a hundred comments because I already know the stuff so I don’t really I can go to bed I’m tired this weekend just kidding alright let me know down below if you’re excited now I’m gonna go get up there and we’ll get started and jumping into presentation funnels hey everyone this russell brunson welcome back to section number five of the phonology master class the new art and science of federal building I hope he hasn’t enjoyed all the sessions so far we’ve been covering a lot of stuff and hopefully giving you guys

Clickfunnels™ Funnelology Masterclass: simple when you start to understand

the understanding of all of the fun’ll frameworks and how they work because again they’re not super complicated they’re they’re simple when you start to understand them so session number one we talked about the secret formula figuring out who’s your dream customer where they congregating what’s the bait you’re gonna use to grab them get their attention and then where are you gonna take them and inside there we went deep into hooks story offer which is the framework we used to grab somebody so we get their attention tell them a story to build the relationship with them and increase the perceived value of the offer about to make them and then we make them an offer and notice I said offering we don’t sell a product right we couldn’t offer because an offer increases the perceived value of the thing we’re trying to sell and it makes us unique so we’re not a commodity so so it’s it’s something different that only we can offer okay that was.

all session number one so if you missed it make sure you go back and watch that because it was insane number two that we talked about the result like where are we taking somebody every single customer comes into your world if you have a transactional business you’re gonna always struggle you’re always move work you like looking for the next the next sale the next quick way to make cash right we don’t want transactional business in one business’s their transformational we’re transforming people’s lives and so the big question is when somebody comes into your world where are you taking them what’s your value at it look like what’s the odds or the big result that your people are looking for how do you craft that and create it how do you create a value ladder they grab somebody and sends them uh provides value.

provides more vice they want more from you so you can change their life so you can get them to the end result they’re looking for and you help them find your AHS which I guess that means that you’re the Wizard of Oz which is kind of exciting so congratulations that was session number two then from there we started diving into the value ladder what happens each funnel inside the value adder the next session was all about lead funnels right we talked about the three and type of lead funnels used to generate leads and we talked about the the reason why you want leads while you’re trying to build a listen the value of that list and why it’s so important okay we showed you those funnels then we moved up one tier the value ladder.

Clickfunnels™ Funnelology Masterclass: information based businesses

we showed you the unboxing funnels okay from there we showed you the the book funnels for any of our information based businesses in cart funnels for any of our physical product businesses and they also been deep into challenge funnels for anyone who wants to be able to take their customers and doctor Nathan before they send them up to value out it and so we’ve had a lot of fun so far and now we’re moving up to the next year the value ladder which are our presentation funnels that’s the session five is all about so the move of the value agency wet lead funnels unboxing funnels years now masters of those levels of those funnels those frameworks and now we’re gonna be jumping into presentation funnels that’s kind of game plan now I showed you guys this during yesterday’s presentation that basically all of this these two tiers of the value come off value a lot to come off of you making an offer right we talked about all during the session number one we create this amazing offer and we have two ways to sell it off number one is we unbox that offer like I showed you guys during a yesterday’s session we’re so Kade this first offer is gonna be the first thing and the second thing an upsell.

one more episode number two the order form bump like we unbox that offer and we we lay it out and logical sequencing of offers okay or number two to take the entire offer we created we just sell it all at once okay this we start selling more expensive things and so the way we sell something for five hundred or thousand or two thousand or five thousand dollars is by making a presentation and that presentation increases the receive al you what you’re selling and then you actually sell the person the thing okay now I love all these types of funnels but presentation funnels are are one of my favorites during the very first introduction session I talked about hooks story offer and story selling how we grab people would help stories like all those things we kind of talked about there are going to be elements inside of the presentations you are you are making now one thing I would highly recommend I’m not gonna go deep into it during this training just because it’s outside of contact so we’re covering but if you’ve read the expert secrets book or gone through my perfect webinar training that presentation is perfect that’s why we call it the perfect webinar it’s the perfect presentation right and I would I would highly recommend studying that because it doesn’t matter if you’re using a video sales letter funnel a webinar funnel or a product launch funnel the script is the same that’s the big secret okay it’s the same presentation I use the perfect webinar on my video sells and he’s a perfect webinar my webinars I use a perfect webinar on my product launch funnel so that script that that presentation is important to master and to understand because it is where you plug into all these different funnels okay and I’ll kind of show that a little bit as we go through here but just for those who want to go deeper I’m again this whole training funnel ology is more about the funnel structure and funnel frameworks and then the art is you weaving your stories into it and so that’s the next piece for you to start learning and mastering is the art and how to do those presentations and things like that okay so that’s what’s happening today though is we’re focusing on presentation funnels okay so those three presentations I’m talking about the very first one is our video sales letter funnels and this is honestly for probably five or six years this is the only type of funnel that I ever did about these other variations or things we’ve kind of developed and pioneered a lot more so in the last five or six years but the first decade we pretty much we’re doing video sales letter funnels and sales letter funnels and so I want to take a step back in times to understand where these things came from sometimes like oh this is the funnel like it just came because some guy was really really smart and figured out and the answer is no it came from people who are now dead who were way smarter than us and we’re just basically copying them okay if you rewind pre facebook pre myspace pre-google pre internet okay back when the way we all of our communication was either through a phone line or by the postman coming to our house and dropping off letters this is where this whole this whole concept of sales letters and video sales letters was pioneered okay in fact probably all the way back actually is not true I I just some research for the traffic secrets book trying to figure out when the first sales letters remember whoever done and I don’t member does that date but I do remember finding the very first sales letter was basically people are trying to raise money so they would send these letters in the mail to try to raise to raise money and so anyway so if you look at this this image here the old-school sales there’s the way that these would work is that a marketer like me or you would go and they’d rent a list and say okay I’m selling a Fitness product I’m gonna find a list of people who bought in Fitness products in the past and then rented the buyer list then they write a letter a big little sales letter it had a headline and then a copy and then a sub headline more copy and then the back could have an order form they take the letter fold it up put in envelope and mail it to people who they knew were probably likely to buy some type of weight loss product they send that letter out and they say send a thousand letters they’re trying to get a two percent or 3 percent response rate right so send a hundred out they get three it’s three orders they get a thousand they get thirty orders and that was how the whole game was played okay prior to didn’t ask how direct response marketers made the money either in direct response on radio or on TV or the majority of it was happening through direct mail okay and so I don’t know about you guys if you if you remember gain sales letters like this you excited if you Struma way but I geeked out on them my whole journey started back when I was about 11 or 12 years old if you read the original back home seekers book you remember this story in there but my dad and one night was every night he’d watched the news now after news wood was over he be working and doing his business on the side and usually made me go to bed it was a weekend and some reason he did make me go to bed I would watch the news with him of the news ended and I was like waiting form tell me go to bed he didn’t I’m like oh my gosh this is so cool and then the events later mash came on he has never a mash as the next show after the news every single nights the mash came on I was like this is amazing like my parents watch mash I’ve never seen before word I don’t I remember I didn’t really get many of the jokes but it was just cool to be hanging out my dad and then mash got over Alston it flipped over to these infomercials and the first infomercial was by this guy named Don the pre and he was teaching how to make money with tiny little classified ads so any guys remember remember those ads if you’re not you go to youtube and google go to youtube and and YouTube’s typed down the pretty tiny classified ads you’ll see the old infomercials but these infomercials changed my life I stand there watching it’s like oh my gosh and I so remember the story he told he said he said you know he’s like I placed a classified ad in a newspaper and I made $30 profit I told my friends and I found when they kind of teased me and I took that same ad and place it in a thousand newspapers and I made $30,000 profit I remember he said that I was like what what what freaking out look at my dad who’s like doing his taxes wherever he’s doing I’m like dad are you paid attention think he’s not I’m like freaking out and then by time the infomercials over I’m like I am sold this is a 12 year old kid I didn’t have the 40 bucks I needed or a credit card to order this thing so I’m freaking out and I heard down the phone number they call my dad tell my dad my dad like we need to get this and my dad kind of smiles like you know okay I’m I know you but we have to have this and he finally told me is like well I’m not gonna buy it for you if you want to work for it you can so we may go out and mow the lawns and do gardening and for the next six weeks whatever I did everyone could earn my 40 bucks when I finally got done I remember this is kind of a funny side story I remember I had the phone number I was gonna call but I was like I remember an infomercial they said that if you call in the next five minutes you get these three other bonuses three other bonuses I was I gotta have those bonuses so we can’t call right now we need to get that infomercial getting called there an infomercial so I don’t miss out on these three bonuses and I remember I sitting there every night with him I like telling Mike if they starts playing the the ad can wake me up come wake me up and so a couple nights and one night comes in and Russell they’re playing the ad I’m like what and run out there and I get all excited and we watch this is the funner one comes out I called number on the phone and then I handed my dad and he did was a credit card in and you know week later I get this this kit in the mail and I’m like freaking out lists reading all stuff it was awesome I’m the biggest problem I had is it as a 12 year old kid I didn’t have the money to place a classified ad or a product to sell I’d know what to do but I was obsessed like I got the gist remember like a couple weeks later I was with my mom in the grocery store walking around we saw this magazine it was a small business opportunity magazine we’re seven years of ever if you buy a magazine you should always see there’s always like cartoon faces on like how to get rich quick through whatever and I looked at I was like oh my gosh I want to get rich quick so I got on flipping through and all these ads and there I’m like mom can you please please buy this for me and she was like you’re ridiculous and finally she said yes pays the five bucks buys the magazine for me I get home and start opening it up and every single page is an ad for a new way to make money like one was like how to sell gold chains at the mall to make money one was how to paint glow-in-the-dark stars on the ceiling to make money for people make all these ideas and every single of them had a 1-800 number to call to order a free information kit so I started calling every single one like like literally I think was 144 page magazine and there were four pages of articles and 140 pages of ad so I called all 140 of them and what happened is that every single person’s send me out their info kit and then guess what they sold my name to other direct response marketers and I sold to other people soon I was getting hundreds of letters every single day in the mail and it was amazing so I tell the story because I was like a twelve-year-old kid and I would get these sales letters in the mail right I get it and I look at the envelope and the headline I mean I have em blow up they’d have some as they have a copy on the envelope like you open up to learn how to make money at your local mall my god I opened I pulled out this huge letter and read page 1 page 2 I mean every single one of them and then they’d always have an order form I’m like ah and I remembered as I was doing that there was two two buckets when I read I’m like that’s not a stupid one I baked this is the greatest idea of all time I must make my parents proud credit card order this kit and have like the two different piles and and so for me like as a 12 year old dorky kid I was reading cells and I just said like I was just obsessed with this thing right and you know a few years after I got into wrestling and I forgot about selling stuff and I got cestus wrestling and then I Russell the BYU they cut the wrestling program I went on a mission for two years from my church after that I went to Boise State and I started wrestling in Boise State and and about that time is when I met my beautiful wife I proposed to her she said yes without knowing that had zero dollars and no job and no prospects because I was wrestling and we suddenly married about two or three before we got married I was like I had to figure out how to pay for stuff because I have $0 it’s funny how these things don’t go through your mind as you’re proposing and everything it’s just like later you’re like huh how are we gonna eat anyway and so I’m sitting there and that night I see an ad for this how to get rich quick on the internet thing and it was like this event is happening local Holiday Inn which is actually not too far from here and I was like oh my gosh I may be rich on the internet site called the number got the tickets went to holiday and I’m sitting there and I remembered the dude’s in there talking he said he starts showing these things he said this is the cells letters like it’s like a big long letter and it’s a it’s a web page has this huge letter and we’re going by ads we drive people the sales letter and if I wanted people by like read it they buy the product you make money and as I’m looking at I was like oh my gosh this is exactly what everyone was doing with cells that are like back when I was a teenager right they were finding a list of people interesting topic they’d write along for themselves or they put it in an envelope put a stamp on mail to somebody and hopefully one or two percent of people bought the thing and I’ll say made money this is the same thing you’re just instead of having a print thing it’s just this long website this sells leather you drive people who are interested to the sales letter and try get to one or two percent people do buy and I my mind was just blown I was like I already know what they’re doing this is amazing I started freaking out and that was what I like I got started in this business okay and from there I started like finding all his websites that long-form sales letters and at first I was just always confused by cos I was like why have something read this is so long but then the right sells letters the ones that were had information I was interested in I would read 60 70 pages of copy sometimes and by the time at the bottom I was like I must give these people money like I have to write sermo she hasn’t been sucked into a really good cells that her and so for the next man probably seven eight years of my business that was what it was we were drying long-form cells that should we find a product create an offer make a long-form sales letter drive traffic that thing and that was how we did everything and this is about the time that YouTube started coming out and people started doing videos but a problem we do videos in the band which was so hard was so expensive in videos were super choppy and you have too many videos on a page the whole page would crash it was just it wasn’t it just wasn’t like efficient to do video so people some people were like oh yeah this is the future we’re gonna make video infomercials and and it never really got to that but you know it just it took a long time and I remember a couple years later I had this friend’s name Keith Wellman and Keith one day had an idea and he took his long-form sales letter and he turned it into a video but it was crazy all was was like a video you had seen something’s before I was like the first sentence and then he read it was like hey guys welcome to a website and there showed the sextons over the next three minutes I’m gonna teach you boo oh I’m in the next sentence like it basically read the sales letter to you and I never watching it I was like this is so weird it’s fresh things I wanted I want to scroll and scan through see everything but I couldn’t because there’s no way to scroll or scan it was just this video and it was like little sentence after sentence after sentence and I got so much things I wanted Hopeton I want to see what the next sentence I mean I just I sat there and watched this whole thing for 20-25 minutes and when I was done then he had an order of the link pop open and to go sell the product I never watched it I was like that was fascinating I couldn’t stop watching this this thing and and they message Keith I was like how’s it doing and he told me like I camera the cells but it’s over a million dollars during the Christmas vacation I got no product launch there nothing I just an email that’s my last producing and people went crazy for it and from then after that people started being obsessed with video sales letters and video sales letters at first were just basically a long-form sales letter but instead of like someone reading it just like here’s the headline here send someone here sense number two in like the person would read it as it was as it was appearing one sentence at a time okay and he still actually worked really fact that he probably seen a lot of people doing but having done one for a while but they still work really well and so the next man probably five or six years everyone’s shifted to video sales letters just video sales letters and no copy whatsoever it’s just video that was it and I think that it was so unique at the time my people scenario they start a video night I can’t leave they watch the whole video and fix five or six years like that those work the best in the world now fast forward to today I found and I’m not sure if it’s true in every market but most markets I’ve dabbled and played with it’s kind of a blend of both it’s not just the cells that are or just a video it’s a blend of both where there’s a video of the top right and then the cells that are down below a lot of times it’s the exact same thing word-for-word but you have different modalities that people like to learn from right I’d like to listen so I’m curious for you guys listen here now how many is right now like to consume things through video like this like you like I respond to video have some explaining to me okay if your video person you’re number one okay number two if you’re something like I don’t like video I don’t want to read something want to scroll through be able to read and get the bullet points really fast you’re my readers who are my readers okay so why don’t you so if you’re a video person type in video down below drive video okay now if you’re a text person write text down below I suppose II like text versus audio how many there are okay text for this video my guess this is probably a 50/50 half he doesn’t want to watch the videos have he’s already text and my guess is for most part if this video you’re just gonna bounce or if it’s a text you’re gonna be like you’re gonna go with the modality like the most and so I found four highest conversions today and this may shift tomorrow who knows he’s having a video of top for the people who want video and having the long-form cells now I’m a little bit’s typically the same copy but once for my view my my Watchers ones for my readers and I will notice like you watch the analytics on the page you’ll see your viewers sitting in a watch the whole video where’s your readers coming they watch like three seconds they pause they scroll down they start reading okay and so I having both and so most of my videos cells letters have both elements in it chem alright so there’s a long story to get you to where we are today for video sales letter funnel okay so here’s what a video sales letter funnel looks like again typically I’m gonna be selling that they’re kind of similar to the unboxing funnels we know so the order forms not at the top cuz I’m selling something more expensive so I need more time to explain what it is before I ask somebody for money okay with no-brainer like low ticket like free plus shipping up to 10 20 30 bucks what happens is okay to have an order form up high because because doesn’t take a lot for me to convince someone to buy I’m sowing a $500 product I want to make sure I got the presentation pretty close to done before I say here’s what the prices okay and so they notice over for me just down below or it’s on a separate page okay and so this is kind of structure there’s a video down below that’s gonna be called videos video spoiler boxes now Add to Cart button down below that’ll have like typically my long-form sales letter down below we have an order form bump and then up sell one two and thank you okay now I can go deep it up sell one two and thank you because those are very similar to what we did in the unboxing funnel so you haven’t watched those videos yet go back watch the unboxing videos because the same concept if I’m selling information product my upsells are gonna be the next logical thing okay if I’m selling physical products would be more of the same thing at a discount okay so that’s what you Scott can’t understand the upsell pages are very almost identical to the unboxing funnels okay it’s just the video sales letters the thing that’s different in this funnel okay so here’s an example of video sales letter we did yeah this is for the old funnel University wait ahead on that top and there’s a video of me and this is one I didn’t do PowerPoint style is to me basically doing my presentation just like I would do a webinar but this became my webinar and the entire presentation was here okay so that was that’s how the video cells that have worked and city hasn’t me thinking will Russell what do I say inside my video sales letter so um I want to do two things number one I want to go back to presentation number one to kind of touch upon it the very first session talked about hook story offer but number two if you want to go deep and really understand and see and study my trainings on the perfect webinar and hope either say exactly how to craft this okay but basically comes back to what I say in the video you are telling your Epiphany bridge story someone’s coming to this video they’re just like you you have to remember that you remember what was the emotional experience you had what’s the epiphany what’s the bridge you had they got you over here okay and I remember no technobabble you come back and you’re telling them your story okay that’s the core constant what’s happening there okay now this is the perfect webinar framework it’s what he has on session one there’s four core stories right the first the first shot at the big Domino is your origin story so if company comes my video is like hey Lynn Russell run so let me tell you my story about why I think funnels are the fastest way for you to grow your company they told me origin story about my pivot eBridge origin story about why I believe that the same about offer was the greatest in the world okay right and from there I could announce okay what’s the vehicle what are their false beliefs about vehicle now am I telling the story then hopefully gonna Trump their story it breaks the false belief they about the vehicle then I moved the second part of the secret number two which is their internal beliefs like what’s the thing personally I believe this is a good thing I don’t think I can do it then tell a story about that boom and then the third thing again I believe funnels of greatest in the world I believe I can actually do it but I can do something to drive traffic right or I believe that keido’s must die for me I believe I could actually do but my wife’s gonna buy ice cream and I know and then I’m gonna fall out if you tell us this the whole thing is gonna fall apart the external belief right so I tell the third row by the external belief and then I move down I do the stack in the clothes okay and again if you’ve read the extra secrets book go into am i perfect webinar training this is stuff we talk about all the time some I can go deep into it but it’s basically it’s me telling my four core stories and then making my offer through the through the through the stack in the clothes okay that’s the that’s what I put in here like that so I put into this video right here okay all right and then if my stories trump theirs that’s the sales video it’s the sales led of my short Trump stairs knocks down the big Domino and they become a customer that’s it okay so that’s the first part of pages I have the headline top are the video sales letter and then below the video I have what I call video spoiler box I tried to get call the Brunson box but nobody ever does so if you want to like kiss up to me call it the Brunson box if you want to call it what it is it’s a video spoiler box so the video spoiler box the goal of video spoiler box is get someone who’s who’s coming out and see the video like I’m gonna watch it’s not and they start kind of going down and and and you have us this opportunity grab them before they leave right it’s almost like a like a preview or a trailer in a movie right like you see the Train you’re like okay I want to watch that now some of the video spoiler boxes it’s kind of grab real quick and that great they don’t bounce with video this we’re gonna learn a video I’m like hopefully hook them a couple times they’re like oh yeah I’m gonna be a part of this video I want to watch this right so for me usually if you go spoiler box I’ve got four different things here number one is the hook it’s a hook that it’s inside the video that I’m gonna hook them with right so like in this one for example it’s thicker more on tight weeks can make a huge huge changes I’m going to show you four for my top split test that are so simple and you can use this up in just minutes that will directly increase dramatically increase your conversion boom there’s a hook right and a story and an offer like all things are in there like watch this video because that you’re learning this right here number two your next hook boom not all people buy the same way here’s story let me show you the secret step that had before my phones allowed me to know exactly how to get them to buy boom and then the offers like go watch the video okay number three see comes me there are only three funnels that actually matter we found a 90% of our income came from just three funnels if you focus on anything else you’re just flushing your money down the toilet hook story and the video the office go watch the video right and then number four here’s what’s the next step get your 14 day trial membership funnel so this is like where we’re going hook story and then go watch the video for the offer okay and so that’s the vo spoiler box that gets them to actually go back and like I got to figure out what is number three what’s number two like he gets them to go back and consume the actual video okay it’s crazy to me like all the highest converting offers I see online is that right there and again if you’re doing a sales letter version underneath a out to Cart button that have the whole long-form version of the cells that are down there and then from there the rest of the funnel is the same same is unboxing funnels okay with an order form bump we have up so one upsell to and thank you page where we can send them to the next funnel or whatever happens in that step okay so that is the video sales letter funnel that’s the first type of presentation funnel alright now we move on to funnel number two which is a webinar funnel the most you guys know that the way we grew click funnels we use the water from type of funnel but the primary way especially initially to give us from 0 and 10,000 customers was 100% through webinar funnels we just had one funnel and we perfected it and we did over and over and over and over and over him if you heard the expert secrets book the original version I go through D but how I did it and how it worked and in the process and basically we did a webinar at least once a week every single week was for the whole week filling the webinar we did the webinar we closed out when we happen through that process over and over and over again ok I still think viruses starting a company from scratch the very first funnel I would focus on is webinar funnel and be the very first thing I would do immediately to get started I think the majority people come to my world today I can rustle I learn about all the funnels you know which one should i do first most of you guys this is the one I’d recommend you do first not everybody like you’re some physical products that probably start with the webinar if you’re selling any type of information products and have a coaching consulting all those kind of things webinar funnel is still still my favorite so take that for what it’s worth all right webinar funnels this is what a basic webinar funnel looks like it’s very simple and very basic there’s a page we will register there’s a thank-you page thank you for registering then they actually have the webinar that happens somewhere and then at the end of webinar you sell them your offer okay there’s an order form that’s kind of it it’s very simple and very easy right so for example this is the this is the webinar funnel the bill click funnels okay it’s not difficult not complicated there’s some strategy to understand it how like again there’s the framework and then the things we weave into the frameworks let me walk you through that so you saw the framework let me walk you through the art that goes into it kay so the first is the registration page you know a couple things about registration page the more curiosity you weave into the registration pages the higher your registration rate will be okay listen to how much curiosity is in this in this headline my weird niche funnel is currently making me seventeen thousand nine hundred forty seven dollars per day and how to ethical a knock it off in less than 10 minutes okay my weird niche funnel that God causes curiosity screaming 17 grand a day like what children in a day and how to ethically knock it off how do you attic lee knock something off that makes no logical sense whatsoever and you’re in less than 10 minutes like there’s so much curiosity even the image like why is Russell a king loose like what’s he doing he’s holding a web page in like it’s just weird right this is how much curiosity like I don’t know what this is but I need to register okay so this is what we use to launch click funnels and I was doing this webinar honestly was three to five times a week during the first four or five months click funnels link we got down but through them two times a week and then by the energy once a week and it’s not from zero to the first ten thousand members was by me doing this webinar over and over and over and over again okay that was look they got people in okay so stage number one now if the registers in the next page is our Thank You page let’s say thank you so much registering and webinars happening Tuesday is happening Friday whatever that thing might be okay here life you give them reminders like don’t forget put on your calendar like all the things they’re not going to forget about the webinar okay and then the next thing you can do here is you can there’s a couple of methodologies but basically it’s like you can make him an offer on Thank You pages if the webinars not for two more days like wouldn’t you give this gap right now what if you creates something you put him Thank You page that you can then sell to get you to recoup the advertising costs that you spent to read get someone to buy here can sometimes call us the self liquidating offer so I got put an offer here like hey before you come to the webinar go buy this 20 dollar ebooks can help you understand blah it’s gonna help you to get on the webinar all right something like that so this is a great spot where you can sell something when we did we locks click funnels we told people go get a tube free trial then register for webinar I said webinars coming up to prepare for the webinar go get a free trial to click funnels and just try it out and so we got people to go and create an account here and create their account click funnels before you came and I also said get account quick photos and bio.com stickers books so by getting everyone to register for webinar which are pushing them to the next steps or value ladder go get free trial go buy my book and gets them into the bonding process okay so that’s kinda what happens this registration page Thank You page now inside click forums we don’t have software that actually runs the webinar okay so the ones that we typically usually the GoToWebinar or zoom are two amazing webinar platforms and they integrate into click funnels okay so if you look at page number one this page right here this is Bill and click funnels and I integrated neither good webinar zoom into this funnel so someone clicks on I put the email address and it goes and creates the webinar inside a zoom or GoToWebinar okay so then what happens now is then when webinar happens Thursday at 2:00 or whenever you’re doing it boom they log into GoToWebinar login to zoom and there’s a live video of you doing your presentation okay and that’s it so this isn’t caught this is an example of a GoToWebinar that me and Jim Edwards did where we were selling funnel scripts okay she’s the live presentation of us selling our thing no he wanted Russell what do I say to this presentation well let me guess you should guess you can do this you’re gonna tell your Epiphany rich story about why you care about this why so exciting okay you tell your origin story at the very beginning your first push the big domino they’re going to tell your story about your vehicle but internal bleeps your external ease then you do the sack in the clothes okay literally perfect webinar 101 you’re gonna go watch that training and read the extra seekers book master it and that’s the presentation you give okay and if you do that you to the right all dominoes will fall on the end the webinar they’re gonna rush to the order form to give you money then one big thing to understand we tested this like crazy on the order form you don’t want to go and like do long form cells that re explaining everything I’ve seen more people talk someone out of a cell at their order form than anything else but if they go to your order form they are ready to buy all you do is you just let them buy I think that’s it don’t like I just have a recap like here’s everything you’re getting the offer is a picture of it give me your credit card okay it’s just very simple very easy I’m not trying to go and make this more complicated than that okay all right and then in the webinar funnel after after it’s live we used to put up a replay page was a simple page and click funnels replay page and we usually will give them some urgency and scare so that K this wet the replay is gonna get for two days go check it out I’ll have a couple emails I’m saying you know talking about urgency scarcely this page we’re pulling the replay down in 24 hours in 12 hours and three hours has gone and then that pushes people through the cycle of urgency of scarcity okay that’s basically the webinar funnel works and I said that’s how we built click funnels was interesting is um if you look at year one of click funnels when the year ended with ten thousand members and click funnels and what happens we had about 25 hundred people who bought click phones from the webinar who ate a thousand our version back then so 25 people 2,500 people bought from the webinar and from that member um Thank You page I told people to go get a free trial for every person that bought the thousand dollar version and click funnels with number 3 people stuck on the trial okay so the end of year one with 2500 people pay a thousand bucks and we had 75 hundred people who are on trial pay $97 a month okay and that’s how that was the foundation of how we built and launched and group click funnels okay so that’s why webinar funnels are so powerful now there’s a variation flows you guys who either have webinar presentation that’s killing it or or you don’t want to do live webinars which I can go on around under the day you should do live webinar at least like a hundred times before you automate it but when you’re ready you can create an automated webinar funnels similar with some different intricacies chem so basically the way an auto webinar funnel works is someone registers and then the webinar actually happens and click phones it’s a it’s a video presentation of your webinar it happens on clickfunnels and if they’re pushed in order form okay it’s very simple so for example this is our funnel scripts webinar we did it live Jim Edward and I did it live initially through regular webinar funnel then it was done we took that presentation that was recorded it converted great and we put it here so we made a webinar registration page notice this once a hit-and webinar starting it today at 10:30 a.m. so you got 8 minutes for it starts come register and register it then it takes the next page oh and then here’s another here’s another variation this is our secret funnel strategy comm same thing we got a webinar right here they register for it and they get a 48-hour pass that says you can register you’ve got 48 hours to watch this presentation ok and then boom and from there takes them to the red to the actual broadcast room where they’re basically it’s the webinar video embedded on the page this is me and Jim doing our webinar on the page this is me at the 10x growth con doing my presentation videos embedded on the page and they’re both there now a couple things you’ll notice they’re kind of fun on the the 10x secrets one on the right hand side number one is notice down below below the video what we did it says 10 X 12 conference timestamps and these timestamps in there that look like anything to you guys this is a modified video spoiler box ok it’s me taking bullet points of all the important things that happen throughout presentation all the little hooks that I can use to grab someone in there right so this is time-stamped and one day 53 I’m gonna show you how to instantly outspend your competitors and capture more potential customers in your market number two in 11 minutes 22 seconds you really learned that the life you want the married you want the family want he’s gonna be fueled by the businesses you build and so on and so forth so I have all these little hooks down there a little modified video spoiler box to get them to watch the presentation I’ve known all of my presentations but we did here it’s working great I also in this would have a little button says read transcripts and I click on there opens up a new page or someone can take we took the whole presentation made a huge long sales letter and they can read it so I have a version for my for my people like video and my version of people like to read text I have people who literally will come here and they’ll download the transcripts print them out and something to read them on their pay you know read them like like a newspaper circle things and then that gets them to go and buy so I have both modalities there ok so understand like you don’t have to do all these things like most of my I don’t have a video and the transcript and the video spoiler box those are the art that I’m weaving into the funnel framework okay because the funnel framework simple registration page page we actually show the presentation and then order form okay but I’m just weaving in my art and so I want to show you both of these because they’re similar but they’re both different as well okay and that here is the order form again an order form simple there’s no like me reselling it’s just saying here’s a recap of all things you’re gonna get and the here’s where you put in your credit card okay and then obviously have some registers with email sequences that push them to go watch the webinar we have urgency and scarcity they gave him a 48-hour pass after 48 hours and 24 hours and 12 hours and three hours and then from there we pull the webinar presentation down for them okay so the email sequence is moving through emotion and logic and fear urgency of scarcity okay so those are the different webinar funnels all right okay I got one more funnel type to show you guys alright so the third funnel type is a product launch funnel now product launch funnel was made famous by my friend Jeff Walker and Jeff Walker he actually when we launched the dot-com seekers book initially he won the affiliate contest and I gave away a Ferrari that one in another affiliate contest and he won it so Jeff is a really really smart guy and he’s kind he’s pioneered this it’s been used by so many people it’s not my personal favorite funnel type just cuz I love webinar so well but people who like product launches they kill it and I’ve done a bunch of them as well I can I show you guys the process because it is really powerful funnel type so number one here’s the funnel structure this is the framework of what a product launch funnel looks like okay the very first page is a free workshop where you get someone’s email address okay the lead magnet is this workshop okay they opt-in and there’s a video number one there’s a video people leave comments down below and then a couple days later they get video two with comment the people can comment down below come in as later video 3 then come down below and a couple days later get a video for where they make an offer and it takes them to an order form and infinitely buy the product ok so that’s what the product launch funnel looks like Jeff Walker calls the sideways sales letter which is kind of interesting so he says basically typically most we have this long form sales that are selling it he’s like I’m using I’m tipping this sells out on the side boom and the video number one is me teaching the very first part of my sells letter video 2 is the second part of the sales letter video 3 would be the third part four is the fourth part okay so it’s extending this this uh this consumption of this training slash selling over a period of time okay it might be each day to get new video – every three days every five days give new video that’s kind of how its how its structured how its set up okay all right so let me show you how this works so page number one is your lead magnet or giving away free workshop okay so hey opt-in here we give you free workshop about how to build your funnels quickly wherever might be right so that’s video number one they put their name and email address in and then boom now it unlocks the the lead magnet which is this workshop okay so video number one boom make the first video which is the first part of workshop making video number two a couple days later the number three a couple days later and that’s kind of works there’s some you guys might be wondering well Russell what do I say in those videos okay you’re never gonna guess okay literally you tell your stories right you tell your people good stories about your thing okay what’s interesting is when I do mine I use the same perfect webinar framework okay the number one is my origin story and my story about the vehicle that’s fitted number one but your number two is my is talking about the internal beliefs the number three that is going into the external beliefs and number four is doing the stack in the clothes okay so get if you’ve studied the perfect webinar or read the expert secrets book you know this framework already it’s just taking those stories now order and now vision number one is your origin and vehicle video twos internal beliefs video three is extra belief some video 4 is your stacking your clothes okay it’s again he calls a sideways sales letter it’s the same thing I’m taking this this structure sales presentation that’s proven to work over and over and over again I’m just tipping outside I’m getting them this first chunk first second chunk later third chunk later fourths chunk later okay and if I do this presentation right I do the video one two three four correctly then my stories will trump theirs and their big Donald was gonna fall and they’re gonna go the order form and they gonna buy my product okay video before again is the stack of the clothes this is where I basically do my presentation if I come back to module number one of this training course I showed you guys the first fifteen minutes is my origin story second fifteen minutes a secret one secret to secret three the first hour and last 30 minutes is my stack of my clothes that’s what this presentations this is my stack of my clothes I do for 30 minutes here okay so here’s the product launch funnel again free workshop page this is the framework video 1 video 2 video 3 video 4 is the where they get the offer okay and that’s the product on funnel okay do you see how if you look at any of the funnels here the presentation funnels they’re not it’s not something brand new you gotta learn or discover right it’s taking here’s my presentation there’s different ways I can I can I can show that number one is I showed just as a video sales letter right or number two I do it as a webinar someone registers I do that presentation live and a live webinar right or number two and a half is I think my live one tonight and I i replicate the process my building of that auto webinar structure but I’m building it out in in an automated webinar right or number three is I’m taking that video that presentation I’m chopping up into video one two three and four okay but it’s the same presentation it’s just three different ways to deliver that presentation okay so that’s what’s so core to understand this level of the value out of your selling something from five hundred to a couple thousand dollars you sell it through a presentation the presentation is the same okay if you McGee kit out with me at all over the last couple of years to talk about perfect web and our expert seekers all this stuff like that presentation has not changed or shifted at all one iota all it’s done is yours take net presentation you’re delivering it to a couple different different ways okay need some there’s pros and cons of every single one of them but that shows you the frameworks of how they work and now you just gotta go take your art your stories your things that you’ve kind of figured out your offers and you’re in your weaving those things into the funnel structure for your presentation funnel that makes sense okay alright so if you look at that right now we have covered Lee funnels our Lee funnels through a funnel summer funnels the unboxing funnels your book funding a cart from your challenge funnel and now he’s talking about presentation funnel to our video sales letter funnel or webinar funnels and our product launch funnels so we’re gonna break here in a few minutes for for lunch and they kind of get ready for next session the last session here we were talking about is the back of the value learn how do you sell really expensive things things from 8,000 to 10 to 15 to 18 to 25 to 36 to 50 to a hundred thousand and a million dollars and below okay if your business is something that that’s selling those type of things where you want to be someday in the future that’s what these phone funnels were for they’re powerful they’re simple they’re easy to use and now we understand the structure of those you can weave your art into it Italy high expensive things very very quickly so that’s the next yes so much yeah we’ll take a 30 minute break little 27 minute break or so and we come back we will jump into back-end phone funnels thank you guys and we’ll talk to you all in a few minutes [Music] [Applause] if I had to predict where I would be one year from the day I signed up to join Russell’s mastermind I could never have predicted the growth it has been a life-changing experience the final hacking live is an event that is put on by Russell Brunson where he shares with Internet entrepreneurs exactly how to accelerate their success by using a software that he created called click funnels to create websites that actually make sales in a very easy way for people who are looking to succeed online click funnels came out of nowhere they took the marketplace by storm just like Apple did when they first launched the iPhone it was it was not a linear move anymore it was a quantum move and improvement that’ll open up a gap to allow people just like you and me who are not technically savvy we weren’t born in the matrix and we didn’t have a chip and planted in our heads we are not engineers or computer science majors an opportunity to cut and decrease the time of stress and anxiety and suffering behind a keyboard trust me you can talk bad about my mama but you cannot talk about about clickfunnels because what clickfunnels has done for my business McCann Tevan begin to tell you russell’s just make it so simple for anybody to just instantly get it so authentic one of the most genuinely nice individuals and human beings you will ever meet brakes are down really easy he’s just a risk-taker he’s a mover and a shaker the first time I spoke with him you know immediately I knew I was playing small we took these guys to exotic car racing plates what’s better than getting an exotic car it’s called dream racing right like all like all it is is a dream and some people’s mind being able to go to the dream racing track the exotic track and get into a Lamborghini and and get into an Aston Martin and what it seeds is you tell it either it’s gonna be a dream or it’s gonna be a reality it’s really up to you Russell was running a contest it’s gonna give his Ferrari f430 all’s I did was tell the world about this awesome book and I got this Ferrari which is absolutely ridiculous it instills in you that that necessity to to really give to other people I think we’re we’re over $25,000 right now for world teacher aid every single funnel that gets created $1 gets donated to a world teacher aid I think Russell was able to raise money for two schools and that’s huge they were all excited to be there and excited to be in that room being an entrepreneur I would say it’s like the loneliest job in the world because it’s kind of you and your thoughts and you see other people you kind of connect I’m not like in a real way with them I like bringing people together just gives you the ability to be around other people who are like you who who think like you and who believe like you and for me every time I get around good entrepreneurs like my vision gets bigger you literally sit next to people who are a million dollars other people who are just brand new everyone was here they want to share and they want to see everyone else succeed I come to a live event where Russell can guide me where people next to me are smarter than me and I information that’s absolutely priceless I wanted real clickfunnels members to come in to speak this funnel type Russell talked about this is what I did how I did and how I’m making 100 grand a month I offset it like becomes real you get to hear more stories and more action plans more principles to business in the trenches what’s working now information you want results faster here’s a faster hack go this way here’s the concept and then so here’s that here’s the working for someone just like you and that was my favorite part [Music] it will accelerate your success like nothing else out there [Music] there’s just been so many tools out there very few have been aggregated to do everything you need to do to create success click funnels is an amazing software that allows you to sell a product online quicker and faster than anything you’ve ever seen in your life [Applause] this is a simple way of making pages that convert you know I mean they’re like business oriented templates that already start beautiful but that you can very easily customize those seamless takes an hour – takes three hours nine whole funnel both then I just go you know in one day you can get that idea you can be live you can take that idea out of your head and you can actually make it real authors speakers high-end coaching we do marketing products for real estate agents t-shirts every kind of person is here and it’s awesome whenever you think about hacks tips and tricks right it’s like the fast way to do it it’s about taking best practices from people who have already proven what works funnel hacking isn’t about stealing it’s about modeling and creating your own spin it’s already working I think entrepreneurship is being hacked here it’s people who are doing stuff every single session that I’ve been in is pretty much been a standing ovation the caliber of speakers Marcus lemonis Sean Stephenson Russell has those people here at the event Russell Watson he genuinely wants to make a difference in the lives of many many many many many people it gets more excited about the success of others than he does about his own success he really cares about the bigger picture in terms of where this is all going he’s helping tens of thousands of people grow businesses the event is where you get clarity and courage to get confidence to do what I know I need to do I was from Christchurch New Zealand no one you make and now I had a global audience literally been the emphasis between my business not even being to it being in a multi six-figure level in six months couldn’t have done that with the yellow pages that’s the opportunity I see all of the open potential and horizons that are at my fingertips it’s just way more than the platform itself you can fast-track your way to success my name is John Zachariah and I use clients other companies is like button is my favorite platform there is it will transform your life [Music] I like to thank you for joining us on this trip when we were looking for all it takes is one great idea one big thing that’s implemented then everybody’s just one funnel away from having the life they’ve always wanted there’s one phone away I’m coming a weight loss culture becoming a best-seller becoming a company with a foundation a funnel is what builds your business now I don’t think there’s a business alive that this would not be transformed by as soon as we walk into the hotel you just feel this overwhelming energy one thing I can say about funnel hacking lot I know this is gonna be one of those HubSpot we’re leaders in our industry come together we’re the gurus we’ll come together all of these people are hustlers everybody is working on something so there’s this camaraderie that you can’t find anywhere else but all going after the exact same mission which is impact and income the people in our industry doing so many different sorts of things crushing it your beliefs are built up as far as it possible the go get is the people getting it done the people that you feel like man I can never connect with them you know they’re here you’re not only getting people who all consume and play off the same playbook they’re showing you specific examples of it in action and it’s not theoretical everything actual will be works he brings in the best of the best you get these people that are worth millions of dollars and they’re just sharing with you their tips and their strategies and you just grow exponentially it’s electrifying you got to be around people that are killing it so that you can continue to kill it and you can grow and do even greater things it’s two comma Club that basically means that I’ve sold over a million dollars online so imagine you’re getting this platinum plaque if you were a Grammy Award winning artist who sold a million copies but instead you sold a million dollars to clickfunnels in this room alone there’s literally over a hundred millionaires and if that doesn’t speak to why everyone should be here I don’t know what will Russell gives you the education with his product don’t take complex things and he’ll make them very easy to understand and most important implement he legitimately is here to help entrepreneurs create amazing lives he has the biggest heart if you want to make money and you want to make a difference this is the perfect event for you we are funnel hackers here to remind you one more time your life you want the marriage you want and the family that you want is gonna be fueled by the businesses that you do you’re only one funnel away when we’re growing up we learn a lot of things about life from life that are just not true six days a week one day off a week one week off every six months and I wish I had someone to educate me that college was gonna bring me food stamps I know some of you are feeling that indecision that uncertainty well today today’s the day that you change the world start small by admitting that there’s something that you want to do and you don’t know how to do it some of you are not willing to be bad something long enough to get good at after all the money invested for all the time after all the hope I’m in the same place but here’s what’s interesting when you make a decision and when you become something else it’s much easier the next time because we are crazy agreed that’s what we do it’s entrepreneurs makes more it is easy to assume that it’s Talent I don’t believe in talent I believe in good habit if you know that your thing can truly help people it’s your duty to make sure as many people get it as possible it reminds them of their journey and where they’re at and that they can keep moving forward and they’re counting on you and that’s why we get up every morning and create a new reality come back to the present and insist it becomes real you don’t have to be me but there is one game that you cannot lose it like me little old me a stay-at-home mom history major from college didn’t know anything about Fitness one year ago I was sitting in your seat at the last funnel hacking life and the lesson is like you this is your family in their new home it started with the people you have to take that identity as a funnel hacker and you have to say magnitude of the pain will equal the magnitude of the reward it has to be that way my funnels work because I work I honestly need the entrepreneurs are the only people that can actually change this planet we’re the ones that are crazy if you go out there and try to change things like a good funnel hacker I said I can I will end up storing that’s what we’re here to do today I meant what I said about you up I don’t say things lightly have such respect for me rustling either what I love that you’re doing now is you’re teaching them to be givers and seeing the value of that getting hooked on that you know tomato sauce plenty huh congratulations every single for a million dollars trophies have garden-wall decided called into comic level work [Music] [Music] [Music] beneath the gaze of the Nashville Sun life at Faneuil hacking life begins to take form a sight not to be missed here we can see the migration of nearly five thousand funnel hackers descend upon an unsuspecting hotel for a brief period for days this habitat will dramatically change the finalists hacker for me saw a rare species but ever-growing by the thousands each passing day throughout the year most of us do not see them often questioning their existence if it weren’t for their countless retargeting ads they wake in the early learning hours and are usually found in a crowded gym mentoring the curious young hatchlings rejoicing in the Sun by the watering power for a brief moment and of course recording more hours because the backdrop is just stunning they congregating what’s known to scientists as a joint venture the outfit of choice being matching t-shirts and and agamous signifying the bond that ties this dispersed breed together this is identified by a greeting ritual of an endless myriad of high-fives hugs AcroYoga and handshakes from the field to the ocean in the early hours they descend upon one single enclosure as the door swing open the hackers spring into motion flopping at 30 miles per hour in a race to seat supremacy only the most spirited will lay claim to a coveted view [Applause] from there they revel at the arrival of the alphas who impart their wisdom from prior hunts during this time their feeding ritual is complex many subspecies survive on a diet of coffee and water which often unintentionally creates a conflict of having to choose between absorbing knowledge and going to the bathroom as the voyage comes to an end they celebrate with a multitude of unpolished dance rituals and whatever this is a pleasing sensation they have replenished their minds and spirits and are fit to return to the wild fhl is a unique anthropological phenomenon fit for the most peculiar of entrepreneurs those that have discovered that running a business without the fire is just stupid [Music] [Music] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] you [Music] here’s to the crazy portals work because eyes work our skewers are the only people that can actually change this planet every day we have a chance to wake up and figure out what we’re gonna create we’re gonna make whose life so we’re gonna change which is the most exciting thing in the world does this feel like a family reunion or wife I’m gonna ask you to listen maybe like you’ve never listened before you would be making millions and reaching millions if you knew that is how powerful this model is you guys have an unfair advantage by being a funnel hacker the more you understand behavioral psychology the better marketers will be when it comes to my funnel when it comes to my business what are the facts of my fruit just start there people will find you as you find your voice there people will find you but you cannot find your voice until you start until you begin till you start moving forward [Music] [Applause] [Music] you the energy at fhl is like nothing else you can imagine at a convention the crazy part that you’ll find in any room when it comes to frontal hacking life it’s everything you could hope for there’s heart there’s family there’s community and you see Russell’s face everywhere you go and then and women on stage with two comma Club awards an X award people are dancing on stage when you come in you’re getting high fives on the way in that’s why phone hacking live exists think better than a nightclub there’s a feeling to this room the energy is so powerful there’s 4,500 people here today we want to make a difference there’s nothing like this audience people are running in they’re excited and this is what funnel hackin does [Music] I want to be here I went through probably 12 business tries and they were all completely failures I kept getting the questions from relatives is this the one that you’re gonna be successful with and I spent many years growing a few businesses and just struggling feeling completely alone isolated you know my head down to the grindstone hoping to figure out the way finding clickfunnels like Google boy finding a flashlight in the woods lost at night it’s been a flashlight for us it’s brought us home being in the same room with the software company and the teaching and the coaching that freed me from the bonds of debt it was really really emotional it was intense [Music] I felt a little internal nudge I couldn’t explain it I knew if I got in the room from Hawking live things would change I didn’t know what to expect I was really excited to just see what this whole world is about I am a college student the only reason I’m here is because I begged my parents to buy me the ticket for Christmas getting here the first day and I came like this is an internet marketing conference it was thousands of people from the moment you walk in the door there is heart there’s family there’s community it is like walking into your own ecosystem and then I see all these individuals from different walks of lives and they’re just like how are you what’s your name what do you do even though we’re all coming from different businesses doing different things you’ve never met somebody but you have this commonality so much personality so much expression that people tie their hair different colors and wearing crazy suits people are dancing on stage when you come in early in the morning so I’m a marketing degree and I have no idea what I learned in it no marketing skills no business skills of any kind yeah I’m a whole money’s worth off the first speech of the first day but I called my dad I said no like this was worth more than my entire five years I spent somebody asked me yesterday said who was your favorite speaker and I said in regards to what being able to get around six seven eight nine figure earner you can’t put a price on that Russell’s not just someone who’s passionate about sharing what he’s done has just revolutionized the industry and he’s just on a mission to allow people to go faster what’s the new thing how does it work how do we integrate it how do you deploy it how do we explain it to people it’s not a possibility anymore it’s a reality when they describe clickfunnels as a family doesn’t make sense he’ll you have been here to be around people who are just as crazy and obsessed as me 4500 people here today want to make a difference its mission and money and you need a boat that’s what cliff Falls really stands for so the truth is as amazing things happen when you’re willing to do you see possibilities that never could have seen can Excel that this god it’s like pinch me is this real life just changed it’s just fine it’s a phenomena it’s an oasis man it was like airing it feels like home you just feel blessed to be able to be a part of it and the gift of that the gift of that now that’s everything [Music] what’s up everybody hope you are feeling good I’m looking live well tired this has been a lot of work for last couple days but not nearly as much work is it going to be happening you have funnel hockey lives this is like me working out doing the bench press before I go on stage and like flex right so maybe that makes no sense but and I’m pumped this has been a lot of fun and I hope you guys are enjoying it if you are enjoying it again keep coming down below like your comments mean the world to me have no idea it’s really fun for me to be reading these are in the breaks and at nights and everything of that and so I’m sure this weekend I’m going to go and geek out and read a bunch of them before we pull all the videos down forever by the way don’t forget to get a special offer I’ll talk about it in the end but so make sure you’re getting your tickets fun like Eli because it’s gonna be so much fun to have you there all right so we’re towards the end now we’re gonna be going through phone funnels and I’m excited this is uh I’ll talk about some of the stories behind this but phone funnels like changed so many things for me and for so many people on industry and a lot of people this is the only funnel they do so for some you guys this will be the funnel so hopefully you guys enjoy it get excited by it anything else when you say I don’t think so just make sure you’re allowed makes a lot of comments so keep my energy going crazy for you guys and this is session 6 of 6 for the new funnel ology masterclass so you get appreciate his hang it out the last couple of days and hopefully you’ve been enjoying it alright that said I’m jump back up here and let’s get started all right here we go hey everyone it’s Russell Brunson welcome back to session number six of the funnel ology masterclass the new art and science of funnel building I hope you enjoying all these sessions so far we’ve covered a lot of stuff and hopefully this hope you guys really understanding these frameworks I think a lot has people think this marketing stuff is super complicated or hard or frustrating and it’s like when all reality it’s it’s simple frameworks and just understand like oh here’s the framework she’s how they fit together here’s here’s what I’m gonna pick and here’s what I’m gonna focus on and then inside of there is where you have a chance to kind of weave your products your services your art into those frameworks and so now we’ll be walking you guys through the last the asked framework here inside of the value ladder so I’m afraid you guys who were just tuning in now for the first time you know session and what we talked a lot about the secret formula and hook story off for number two talked about the value ladder and then three four five and now six we’re talking about all the funnels that each step in the value ladder and now we’re moving up to the last the back end which are our phone funnels and funnel funnels are fun because if you’re looking at how in the world do I sell a ten thousand our product people tell me all the time like well Russell I saw you know ten thousand one thing or a hundred thousand our consulting or I’m selling big huge whatever projects right there to Expensify it’s not gonna work through a funnel I’m like no you understand like these work perfectly for through a funnel okay every type of thing you’re trying to sell will work in a funnel you have to be strategic and thinking about how is this gonna work for me okay by for some reason our default in our brain as humans it’ll have something come to us make oh that’s not gonna work for me as instead of stopping and saying well how could this work for me and by shifting you your question it shifts everything inside your mind literally like any company can come to me and within two or three minutes I’m like oh just do a phone funnel but shift it like this and make it work here or do that like it’s really simple when you start understanding the frameworks and so if any of you guys are still stuck at this point right now know how this doesn’t work for me to start thinking like how can this work like how like how would I do this funnel is there way I can make this funnel work for me like what I have to tweak what changes I have to make how do I apply my art to this structure to make it so it’s actually gonna work for me and that’s the magic that’s why I love funnels there’s so much fun because there’s like the art and the science they both kind of tied together and when you do it together it’s fun you can make a ton of money obviously with it so here’s kind of recap we started a lead funnel to the bottom value added and then session that was session three session forwarded unboxing funnels session five into presentation pedals now we are at the top of the value ladder inside of our phone funnels that’s for to be hanging out today inside a phone funnel so honestly inside phone phone was only one funnel that we’re really gonna show there’s a couple variations of it so you’ll be able earn to some different ways to do it but it really is just one pretty simple funnel okay and so inside the phone phones what we talked about today a couple things I’m gonna want to talk about a concept called takeaway selling this is where the keys understand I’ll show you guys the case study phone funnel I’m going to show you guys there’s two age note and one of those a case study or number twos a success story so takeaway selling the best way to explain this is typically when you’re selling something what are you doing you are like chasing out some so hate wanna buy singham biasing battle biasing you’re going after them take away selling is where you makes an amazing offer and you walk away you tell people this is probably not for you if you think you want to let me know but you you’re kind of pushing away okay and I think a lot of times selling it’s a bad rep because it’s the used-car salesmen you know the cliche of like going out there like trying to pitch you try push it really hard and it’s like that way is not the best way to sell and take away selling is is it’s a little bit different when you’re scents like ecology but it makes it so much more powerful gives you a better positioning it’s just it’s better all around so to kind of put this in perspective this is if you rewind probably eight eight nine years ago now I’d built up my very first sales company we had a sales floor I had 60 full-time sales people this is a picture from that sales floor and all these people what would happen somebody would buy something online and then we’d call them on the phone back oh you bought this free DVD you bought this free book you bought the CD whatever hey do you want to buy coaching and we start selling coaching through this process we were sales we were going after our potential customers and selling them ok and took us 60 full-time people to be able to call and and generate revenue okay now fast-forward a couple years after we kind of started the whole process it built up and turns out that managing 60 full-time salespeople is the nightmare it’s horrible it’s miserable don’t ever do it at least not me and this will eventually shut the whole thing down and I was like I will never do that again that was really painful but the nice thing about is we were selling five ten fifteen twenty five thousand are things on the phone so I saw the value in the power of like now if I get someone on the phone I can sotiently way more expensive cakes it’s more intimate I can I can I can make a sell one-on-one I can figure out their exact concerns I can adjust those concerns so it’s really powerful but the problem is like I had to manage 60 full-time people to do it and so I’m fast forward a couple years after I took like a two or three year break we can’t sell anything on the phones and then we had this idea so what if we we’re fully trying to figure out a way to build the funnel it would replace all these 60 full-time salespeople if there’s a way to do that and so we built a sales funnel that basically what I did is they created a process where instead of us calling and they chasing people to sell them something it created amazing leads application things where told us all information on their name their phone number how much money they make where they live what their goals are like and they these leads came to us it wasn’t just like a name email a but a whole full lead where I knew everything about them I knew their desires their pain points and every and they were pretty sold on why they should work with me and so we started creating these these these application leads and then instead of having 60 cells guys I had just two and what’s crazy is after about a year of us testing and refining and perfecting this process we were able to get to make as much money with two sales people and the sales funnel they did with 60 full-time sells people before it was really amazing and so it all comes down to this process I’ve take away some so makes mine take my songs more number one is that when you do take away selling you are not selling them they are selling you okay that’s the that’s the shift alright so the question then you guys are asking yourself is what is the result that your dream customer wants right at the top of the value ladder right they come through here we talked about this day number one right you got the bottom value ladder coming up here now you’re at the top right here and this is the big result what is the big results they want right so for me if you come into my world the big result you want is you want be able to have a funnel that’s going to grow your company right for you might be I want to lose weight I want to be able to that’s my sin finances better like whatever it is that what’s the big result if somebody’s gonna get they start working with you okay see if you go what is that big result and then the next question you ask yourself is what is the case study of how you’ve already achieved that for yourself or for others okay my guess if you’re selling this hopefully you’ve already done this in yourself right I’ve already made a million dollars in the funnel I’ve already lost a bunch of I’ve already achieved this thing I’m gonna show you through my value out of how to get this result right and so the first case is how have you done it for yourself but the second one’s even better how have we done for others okay that’s the key to how to make this this funnel work okay and so the first process I’m gonna show you is what we call a case study funnel so a case study funnel works it’s very simple it’s one of our high ticket funnels the very first page right here is I’m gonna share a case study about how I already got this result or how somebody I worked with got this result because of working with me okay so I had the case study right here he gave a through case study they watch it at the end of cases like man I want this same result that he got on the same result of that person that that person that they talked about god okay and then they click on the apply button to put the email object and then the second page is taken over here we have a long form avocation here’s what they’re gonna apply to actually work with you to help them get the exact same result these got for yourself and for others and the third pages of homework page okay so walk you through it so this is an example of an old finally we had right here the very top load of the video and this was if you read that Harris is a free case study of how this one girl made eighty nine thousand two hundred thirty dollars to a tiny list of people in less than three days okay but she was one of our clients and so I made a video that showed me that showed her process like hey she was this person she has tiny listing was gonna be possible we said this funnily said this process this is what happened a demur when we did this steamer to visa this T number through me to this and they’re all setting up the cevis money she made it from that tiny list in three days if you want to learn how to do this you want me to help you with this go apply down below that was it share case study tell them to apply if they want our help doing the same thing inside of their business inside their own life whatever whatever it is you’re selling okay so that’s page number one okay again they’re gonna watch the video of the case study and they’re gonna apply if they want my help or your help getting that same result and then we get their email address so we can then follow-up them throughout the process okay alright so that’s the page number one now we’re gonna move on to the application page now application page now usually fill out a bunch of questions about why we should work with them okay I’ve gotten myself into other people like let me know why you think I should work with you to help you get that result as well it’s not only work with everybody I wanna work with the right people why are you the right person to work with me to get that result okay and they’re gonna go and then sell themselves or sell you on why they should actually work that so the applications about okay so the application a couple things is number one you want to explain what it looks like to work with you okay so if you if I do happen to pick you this is going to look like or a new calls the one swallow is going to be immediately to be events whatever it is that you’re high in packages you spend what works could work like that what its gonna look like to work with you we’re gonna the full application with them to apply and inside the application there’s a lot of fun questions you can ask when we first started building this I’m sure looking at like every kind of application out there was looking at what everybody was doing and I found with a couple things the application questions I asked I got some questions like what type of business do you own I’m like having something on a revenue qualifier so like we’re have new qualifier I might ask something like you know how much money a month you spend on ads right now or how much money you have to invest in your business okay if you’re in a different time if you’re not in a business type situation maybe you’re in fitness or finance revenue qualifier might be like how much money you spend eating out per month like how what’s your budget for healthy food every single month so you trying to find out like are they making it might actually afford I’m doing it sounds like I can’t buy healthy food we can’t afford it then you have a revenue qualifier knowing like this person is probably gonna be big fit for my $30,000 weight-loss program right or if they’re like hey we don’t spend any money at Facebook ads cuz we we can’t pay the bills they’re not gonna be investing my hi in program I mean tell him I go buy my book instead or something that’s that that is then they can actually afford at a time okay so I’m revenue qualifier I like asking questions to find out what success looks like for them come on big problems you have when you’re trying to sell something really expensive things is they come in and you’re okay this is our our programs to help you build a funnel but in their mind like like if I sign for this program it means I’m gonna have a billion dollar funnel I’m and have you know a hundred thousand leads a day I’m gonna have like all their their vision what successes and if it’s different the way your vision is what you’re actually fulfilling on and there’s a discrepancy no matter how good you are at fulfilling on this thing that you’re gonna do if their vision is something over here you’re never gonna be successful together okay so like asking questions like what does success look like for you if I decide to work with you and try to help you get this result as well what does success look like for you okay a lot of times I’ll have people who seem like traditional amazing business people and they’ll apply for a coaching program with us and like my you know right now I’m making you know 150 thousand dollars a year which is pretty good but you know I want to make sure my take home is no less than a million dollars a year and then alright that’s you know within the next 12 months I’m like you know what it’s the likely to view getting $1,000,000 a year take home after all your expenses and everything is probably not very high especially in the first year like I don’t think I can fulfill on that so I might say like I’m not gonna work with you cuz cuz your goals are way out of skew I had one guy this is kymia a couple of mine he was like he’s doing good yeah like a good corporate business and he’s he wanted to make sure that that after his advertising cost all his hard cost and everything his take home was no less than three to five million dollars a year and I’m like like to do that that’s awesome but you gotta build a business like 70 80 100 million dollars we can get you there eventually but not in the next 12 months like that’s like you have to be realistic so I want to make sure that I understand successful he’s like with them so I can see a am i going to be able to fulfill that or not if I can’t fulfill that do you not want them as a client okay so it gives me idea I really quickly find out what if they’re good a good fit for me one of the easiest ways to find this out there’s a book called the question by Dan Sullivan and the books amazing but the gist is this is the question you ask them this question in fact you look at any of my coaching applications they always ask this it says if we’re having this discussion three years from today and you’re looking back over those last three years what would have happened into your life both personally and professionally for you to feel happy with the progress Cafe comebacks they look I just went more impact on the world right now I’m doing well I’d love to have a company does least million bucks a year hopefully I take home its 30% of that or whatever it is I’m hoping to be able to blah blah blah blah blah when I’m a bigger impact on his ghostin we’re talking my family I’m like boom I could help you like those are things I can help you do very very easily right so I focus on on on that like if it’s a good fit I’m it cool we’re gonna be we’re gonna work it together if they’re like way outside of what’s reality then I’m like this is probably not gonna be a good relationship okay and then also usually what I’m selling coaching is some kind of group dynamic I want to make sure that they’re not just takers that are all forgiver so I asked like why would you be a good fit for this group here we work and a lot of other people just like you like why would you like let me know why you’re a good fit and then they sell you I’m like why be a good fit because of this and this and this it helps to make sure that they’re a team player that they’re a giver not just to take her okay and you had to be good fit for group how would you contribute things like that so those types of questions I asked in my application okay so again page number one case study page number two application the page number three is the homework okay and a couple things on the homework number one is I give them homework that helps build the connection with me so I’m gonna say hey go watch this video tell you the story it’s a lot of times I have a video to tell about why I got in this business one of the videos like usually was on my Thank You pages is me telling my story about my wife and our kids and how we got how we couldn’t have babies and we we got fertility we end up having twins and how that doctor that changed my life because of because of what she was doing and I tell the whole story it’s emotional I cry like three or four times in the in the movie in the video it’s kind of embarrassing but it builds connection with people right so I give a homework assignment so go watch trainings and watch things I’ve done so they can have better connection with me can that’s number one and number two as I try to get them to initiate an inbound call obviously the outpatient comes in I’m gonna outbound call them but we found back when I had the call center where sixty salespeople we found that if I was calling them on the phone back then the metrics are different today but we would average about $150 per lead if I had them to call me we’re averaging about $450 per lead okay so whatever the math is like three times more money by getting them to initiate the call so even though I’m gonna call every application that comes in I’m gonna tell them on stage like hey if you want to jump to the front of the line if you’re really exciting ready get started today that call this number does not mean you’re guaranteed a spot at all it means you gotta jump in front of line that you can talk to somebody to see if you’re good fit right now okay that gets them to initiate and call and so I try to get them to initiate inbound call as quick as we can and so that’s kind of a case study phone photo looks like case study application homework where I build connection and get them initiate a phone call okay that’s it very very simple now a variation of a case study phone calls senator case say if I let me tell you this case study of how I got myself this result of someone else’s result the the next creation is just what we call a success story okay the funnel is very very simple similar but instead of telling a full case study I’m having someone tell a success story okay so somebody has seen this phone before this is a video wave Liz Benny from a page number one but notice like this is just me changing the art the funnel structure is the same right the frameworks are all the same just here instead of a case that I have Lulu’s been telling her story then they apply then video big system page number two where I have a video telling my story and then they fill out longer form application and if there there’s a picture a video of me telling my story and then trying to get them to create an inbound call okay so page number one is a success story so this is Elizabeth II now I’m gonna actually show you guys this video one thing about when I show you this I want you to understand notice that it wasn’t like oh you know I work with rust when I got rich quick you know and an income claiming complete make it’s not me tell much income claims and things like that okay as your company grows you get a lot of trouble for that this is her telling her actual success story okay and if you watch this video like it’s an amazing videos made me millions and millions of dollars but what’s interesting is it’s not her just talking about how she got rich it’s her talking about how hard it was and how we’re couldn’t be helped her and it changed life but man it was it was it was this painful process and what’s nice about it with someone ghosted they watch this video when they come to coaching later than I’m like oh I thought it was gonna be super easy I was gonna get rich quick you know it’s like no I watched the video Liz frame this whole coaching program it’s gonna be works and be painful but man it’s gonna be worth it right it generates a different a better quality lead coming through so we will show you guys this video soon see just an example of a case study video excuse me a success story video that we used to fill up a whole coaching program so I want to tell you something hiring Russell Brunson was bar none one of the best decisions I’ve ever made in my entire life and I want to tell you that when you work with him he takes you on this journey that you you you won’t even know that I’m that you can go on like it’s like I at the very beginning I had all these hopes and dreams and visions and I honestly thought that yeah I’m working with the overnight success maker and like I thought oh ho I’m gonna make like five hundred thousand dollars in the first month of working with him but you know what the invincibility is that sometimes in life it doesn’t always work out the exact way that you want it to work out and that’s certainly where it got to for me so my 2014 was one of the hardest years I’ve ever had in my entire life like there was cancer in the family people were in hospital I thought I was gonna like at one stage I am you know I thought I was going to lose my partner like it was just wasn’t a scenario at all and by losing my partner I mean like hospitalization like really not like from really bad health issues and you know there were just times when I promise you I wanted to give up and sometimes I actually went on when I say that I don’t just mean give up in business like I I for me when I was like when I hired Russell it really was like do like it sounds really dramatic but I like my life’s mission it’s so it’s so big like I really really really wanted to connect with someone who could get me to the next level who can help me really get from that really stranded grounded place you know sitting at my office every single day to a place where I’m you know helping like people all around the world and that’s why I chose Russell but man it was hard it was really really really hard at times to have to deal with those things that come up in your personal life all the time like it was not an easy scenario in 2014 but I’m really really really grateful that I listened to Russell I’m really grateful that I hired him as a coach like a man has changed my life for ever’ like what you know once you’re like my mind has been blown completely it’s in and there’s no way back like I I know that anything is possible now all right GIC up our flood is the success story if someone who’s gone through your process and you share that and again it’s not tons of income claims and things like that or you know weight loss clay a those things just them telling their their story in their journey and the right people are gonna hear that and they’re gonna come and they’re gonna they’re gonna come into your funnels cab and so that’s what a success story funnel looks like again a video they’re gonna watch a very short success story and then they’re gonna apply if they want your help achieving that same result okay and then I again same thing on the page they apply the email address that you can followup them they don’t fill out that application then phase number two then we’re taking this page right here there’s a video and then the video I explain what it looks like to work with me usually I have a whole bunch of different testimonials I’m scrolling on the video while they’re filling out the longer form application and then from ther go to page number three there’s the video right here I was talking about where me telling my story about my wife and the twins like three times or this video they watch this video to build connection ID and then again I tell them to try to initiate the inbound call so increases the the the chance and like that they’re gonna be joining our coaching programs cab okay so that’s that’s the funnels they’re very simple they’re very easy they’re not complicated at all next question is okay I got this jet I’ve gotten this late it’s amazing what do I do with it okay and so I want to I’m gonna step back really quick before I go too deep into this I want you to start think about for any kind of business like whenever people come to me like well my business is different because we don’t sell things online we don’t whatever like this fun right here you see how this funnel how it pre frames and its structures and it creates like the perfect dream lead for you right you get somebody to watch a case say you have something you done for yourself or for somebody else or sure it’s a success story where they have this amazing frame then they give me the email address then they go to the next page and they’re telling you like why you should work and they’re selling themselves and you’re like you should pick me because of this because of this and this was success looks like and this is why do you could continue the group and they’re selling themselves on why you should pick them okay then you get the lead they imagine any kind of business that’s got any kind of phone sales team right now they’re outbound calling leads they’re calling cold calling people are getting you know buying leads offline or whatever it is like calling that kind of lead versus calling this kind of lead or somebody is amazing and they’re prepared and they’re ready to work with you and they’re telling you why you should pick them like it shifts everything we went from us outbound calling leads averaging $150 DPL dollar per lead to we shift it to this or now we haven’t order $1,500 per application ten times as much money by taking this process okay you know went from sixty sales guys to to making the exact same amount of revenue okay do you see the power behind that like that’s what this process does it generates and creates the most amazing dream lead you can dream of okay so even we’re not selling coaching it doesn’t matter if you’re selling anything where you’re calling leads on the phone you take them through this process you’re washing the people through this process to prepare them to indoctrinate them to warm them up and get them selling you on why you should allow them to buy your product or service like it changes everything just see that like so anytime I’m working with a company in there I need to lead on Michael you shouldn’t you should use the phone funnel like why don’t sell coaching like it doesn’t matter if you sell coaching okay if you’re calling people on the phone and trying to sell anything man take them to this process initially and that the lead becomes worth 10 times as much money to you or more okay and the other than amazing thing is instead of having 60 sales people I’m only getting the cream the crop the best people are coming through and and the best leads come through 10 months wasting all this energy with 60 people calling everybody tryna find out who’s actually ready the funnel is all the work the sifting the sorting the the preparation the pre-work the priests wage like all those things happen and we’re just given this amazing piece of gold at the end okay alright so now we have this golden the question is like what do we say on the phone okay now again this is outside the context of this training we have a product called high ticket secrets that goes deep into this we also inside the the the.com secrets book I go deep into both of the different phone scripts but I’m gonna go through them really quickly here there’s two scripts number one is we call the four question close okay the four question clothes works if you don’t have a sales person if it’s just you okay or maybe you have one sales person okay the application comes the application comes in and there’s these four questions that we go through okay and again the question number one notice is very similar to the application question umber one is all about hey if we were to have this conversation in in three years from now we’re looking back last years what would have had happened both professionally and personally professionally for you to feel like this was successful okay and they come back and they start dreaming about the future and visualizing what’s gonna be possible okay and if they’re you ask okay well what’s keeping you back right now like why are you hitting that like well I’m not doing because I’m stuck here I’m stuck here they’re talking about the things that’s keeping them from the results they want and you say okay based on that like what are the what are the resources you have that you having tapped into you like what are you like like tell me about what you have and they’re like whoa you know I have an email us we don’t really email I’ve got this if I start telling you all the things that they have to the untapped resources so you know exactly how to work with them they stay cool and then the next question like well do you think based on what you know of me so far do you think that I can help you get that that goal right like I see what you were trying to go I see where you’re stuck I know resources you have I think that I can help you get there would you like my help with that typically I said yes and they cool well as he signed up okay and again the book goes into more detail about this I’m not a phone sales person so my team is the ones who develop these questions and they go deep into it so if you read the dot-com seekers book it’ll go deeper but this is the four question clothes okay so if you got one salesperson this is this is the script we use now the other thing we do is we for most of our clients we try to set up both the center and a closer okay if you do that this the scripts a little different and I’m not gonna go deep into the script because it’s again it’ll take me a while to do it and I don’t know it as well as the salespeople but in again in the dot-com seekers book it’s all in there but basically there’s two scripts number one is the center the center is the first person talks and gets on the phone and the center’s job is to qualify them see they’re actually a good fit for your program so they go through this they go through these two these first eight parts and the intro they ask questions they go through the blast the posture the probe the finding credit the goals and the commitments find out if they are a good fit okay this way that person is going through finding out they’re good if they are a good fit then the person hands them off to the closer and the closer goes to the next set of questions to figure out how to get them in the program make sure that everything’s gonna work out good okay so it’s a two-person set or close the script this is the best script when you’re not doing anything selling okay told you before that I’m scared to death and getting on the phone I’m very introverted I didn’t want to do these kind of things and so when we got started a headset in a closer and gave the ability to position a posture me okay with a four question script back here a lot of times it’s the Guru it’s you on the phone doing the the cell that’s why we do the four question clothes okay but a lot of same time if you know there’s a there’s always a decrease in positioning when you’re the one doing the call right if you’re also the one who’s doing the the coaching or whatever the thing at the end you’re like wow you have time to do a phone call like it kind of didi positions you but a lot of times this is where people start and then as they as they grow a little bit better and they step away from the sellers role they need to shift to this with a setter the closer are all about edifying you and posturing and positioning you can the way the script works it makes increases that your intrinsic value by the way that the the script works and then when someone’s done and they go through this process then they come to you so for me when we started this new sales process again I didn’t want to be on the phones I’m scared to death to be on the phone so we set up the center closer and did tens of millions of dollars in sales I’m gonna watch this video they’d apply the setter to get on the phone since they’re good fit it’s so pass them off they’re closer closer to close the sale and then they’d have a chance to come work with me and I was available to help them at that level okay so that’s kind of the process but again these funnels are very simple okay either case study of what you’ve done or how you know for others or success story they watch that and give the email address because it to work with you step number two is they will go through a full along four application where they’re selling you on why you should work with them except three you give them homework to build connection and you have try to create an inbound call and then during that inbound call or a new outbound call them then you either if you’re if you’re one person sales team you go through the four question clothes if you’re to sell person sells team they go through the set of clothes or script and that’s it that’s the magic how tactical funnels work the cool thing that high-tech phones like this is it gives you the ability to sell things in all sorts of levels can we first started doing this back man a decade ago we were selling things for five thousand dollars what I thought was like that’s so much money no one ever buy anything being that size five later on after we should have a big call center when we opened the small two-person call senator initially charged on things eight thousand dollars and a blew my mind that the scripts worked see if people buy a then we raised the prices to ten then from ten to twelve then 12 to 15 in 15 to 25 and 20 to 5 to 50 and Beyond and what we found is these scripts work at every single price point we’ve got people now who are selling a hundred thousand dollar offers with a million-dollar offers wish it works all throughout so if you are trying to sell high ticket stuff it is it is the key is the goal is the secret gem and so that’s kind of the end of this funnel ology training to kind of recap this and wrap it up with you guys everything we’ve we’ve talked about I want you guys just to remember that like the funnels aren’t some magic there are frameworks right the frameworks that you can grate that work there it’s just like a framework for a house right if you want to build out a house there’s a frame one that house there’s a framework and then you you build the walls and stuff then you go and you put in your own wallpaper your own curtains and like all those kind of things okay if you look at these sessions we talked about such number one was all about okay who is your dream customer was that person look like number two is where are they congregating how do we how do we the two I’d fish I guess so to us where are they congregating at right number three is what is the what is the bait you’re throwing in to capture that person right and then inside of the bait we have the framework of hook story offer right and then from there it’s like after we found that person now how do we send them up and how do we give them a certain result right and then here we said okay now that was that was such number one then from there it’s okay based on this result now how do we get person up there now we have this value ladder right so it’s okay here’s here’s the value out and here’s how we’re gonna move somebody through this this tear thing so we can give them this this big result right and if they’re still okay we’ll free move someone through this value ladder well what are what are the funnels this step right here we have our lead funnels they’ll generate a lead now if they go to lead for them then they naturally send up the next funnel which are unboxing funnels right we have these unboxing funnels to the next step I think through the unboxing phones then it sends them up to our presentation funnels all right here’s our TV there’s our presentation phones we give a presentation from there is send up to our phone funnels okay but everything in this entire process if you look at it is all about just this framework right here like who are you dream customers who do you actually want to work with who are the people that you are passionate like if you get sit there all day figure out what else could it help them what else can help them a heinous figure out those people like and you figure them out that’s the first step nice I came now I gotta find this people may find Mike oh my gosh sure they are oh they’re over here now I found here’s my people these people are certain people I want to help you want to work with now i’ma throw my bait out there to grab and get their attention now I’ve got their attention and I’m gonna take them through this process where I helped him get a result I can change their life and that’s what business is all about okay business should not be a transactional thing so many people teach and they show and they talk of especially in college in my business classes it’s all about transactional here’s like here I got money in and I’m turning back and this is transactional thing it’s not transactional it’s transformational okay as soon as you shift your business from and trying to transact and make money so I’m gonna try to transform the lives of the dream customers that I have been called to serve that’s when everything will shift for you okay that’s the magic that’s we got to understand and then all this funnel thing is no longer complicated to think okay I’ve got I know they are I know where they’re at I’m grabbing until hooks are after pull em in here and here’s the the funnel framework that’s gonna send them up so I’m getting them a certain result and at this level these are the frameworks that are possible I’m gonna pick that one and we my art into it okay and then from here I’m gonna take this one weave my orange there this one we’re gonna go through the process and it becomes simple and very very easy okay it’s just frameworks it’s just structure it’s just things are out there we’re gonna grab it and then from there put our messaging and put our stories into it okay the last big caveat I want to said what kind of on a rant on this during the the phonology training a couple of days ago in session number two was a lot of times we’re looking at this is okay we want to get our dream customer up here to do that musically I need to build the whole entire value louder out before I get started I want to just restate like that’s not the goal the goal of me showing you these ten funnels is for you to look at all these you know we had three here with funnel one two and three here with one on one two or three here one two and three here and final one here so you have all these different funnels my goal is for you to see a landscape of like okay here’s what’s possible okay maybe in the next three years five years ten years these are I’m gonna have a full value out it looks like this but today I just need one what’s the one funnel mo to focus on right now okay and so hopefully you’ve identified that you figured out like this is what makes the most sense to me but maybe you haven’t you maybe you’re still kind of struggling yes via I think back P for my type of business what makes the most sense okay if I’m like an author speaker coach consulting for almost all you guys I’m gonna say start right here with like a webinar funnel okay that’s gonna be the fastest path to cash for you and focus all my energy on this a webinar funnel knew nothing else without photos made at least a million dollars we got into two o’clock club afternoon jucama Club then you go back and you can build a high end back end funnel to get these people to send up to you or you can build a down cell and do a book funnel get somebody in a book photo get more people into webinars things like that okay but that’s where it’s starting that’s where I focus and I would do only that one funnel to hit at least a million dollars and sells okay if your e-commerce person I’m not gonna do webinar me to come back here to the unboxing funnel I’m gonna say look I’m gonna do a cart funnel I’m an e-commerce cart funnels make the most sense for me I’m gonna build a cart funnel and focus all my energy all my efforts on this one funnel I’m gonna start focusing on building a billion tweet to do comma Club absolutely do comma Club maybe I can step down and say okay let me build a couple of Li that let’s get more leads in to get people into this funnel and maybe that’s the business right okay some here’s like well I’m a service based business what should I do make okay with your service space business and say your chiropractor dentists or Invisalign right maybe you should start here with the lead fun what maybe like no I don’t want someone’s email address on my staff to call them on the phone okay well let’s do it let’s do a phone fund right here if your service based business just because you’re not selling $25,000 coaching if you’re sewing $2,000 teeth-whitening like k take them through a phone photo make sure that the phones all the hard work of screening and preparing and getting them sold on why they should work with you right and to get these leads that are hot that are coming into your funnel into your practice every single day and then call them and bring them in and sell them your two thousand or five thousand dollar your $10,000 services and packages of cosmetic dentistry of chiropractic of of Invisalign like whatever the thing is of of lasix of like whatever your business is like generate the dream leads to come in to be able close whenever you’re trying to sell right again every business type I would plug into a different thing if I’m a restaurant what am I going to do it probably need a phone funnel for a restaurant but maybe I’m gonna do what lead funnel giveaway coupons and let’s get a much people coming into our restaurant right now I got a bunch of building a list of people who every single Tuesday at four when when sales are down and nobody showing up I can send an email to that list and I can blow up the company okay we had a friend who worked with local pizza place and the pizza place all they did is in fact he was he was ordering pizza it was dead he showed up it was like dead in there and the guy was making his pizza he’s like what do you do and it’s like I’m an internet marketer and the guys like well how you know I’m a pizza guy how would that work for my business he’s like well how do you generate leads now he’s like oh I run yellow page ads and he had these different ways to get people to come in he’s like well how is business he’s like well on the weekends it’s crazy cuz everyone’s pizza so we’re always packed but monday through through thursday is a dead in here and so my friend said well what if we build you out a little lead funnel every single person that comes to your in your into your on comes here for pizza have this iPad here and have them put in their name and email address in for a chance to win free pizza or something like that right and so just do that for next month just keep people fill in this form okay so I had people fill in this form for entire month and they’re all generating leads and leads coming in second leads coming in third leads coming in and my Freddie wait about 30 days came back and said well what’s happened that guy said Wheldon last month I got 1500 people to join my my email list he’s like cool guys like what are they now like I don’t even know said oh well you have them on the list now you have the ability to email them if you said what you do is every single time is slow in your restaurant email the list and tell them to come in for special and so the guy started every single day at like 3:30 he’d email his list of 1,500 people saying hey just you know dinners coming and really soon the kitchen is gonna be hopping it’s gonna be busy if you want to grab a pizza on your way home from the office just respond back to email let me know you want and we’ll have a pizza ready for you as we send that email out every single three o’clock within seconds the email coming out house phones are ringing ding ding ding ding ding phones start ringing he start making pizzas and he started like whenever he wanted to was able to fill his practice with with people okay do you see the power that like because he started generating leads had a list of people now he’s able to get people into his restaurant whenever he wanted as opposed to just waiting like oh I hope somebody shows up today which is what most businesses do ok so all these funnels have different different techniques different ways you can use them it’s just coming back to your own business thing like ok they need to be strategic like for my business like what’s the end result can I sell this product k my result through a presentation well it’s the low take approximate elsevier or you know I don’t really need a cell phone by I need leads coming coolest do something like this get leads it but like how higher quality leads lose from here let’s give you the highest quality leads okay if you start understanding this you guys this gives you the ability become a funnel consultant for yourself for other people just understand like this is how funnels work it’s just understanding these frameworks and the process and we’re taking people through where they start where they go to them and if you understand this stuff it’s not rocket science okay but it’s powerful it transforms businesses businesses are struggling makes them huge businesses that are that are huge makes them even bigger okay it’s understand these core principles and and processes and concepts are teaching here inside of phonology so with that said I hope that you have enjoyed this course you’ve got tons of ideas I highly recommend for you to continue to go through more of our training but tons of training and funnel flicks all my high tech secrets training course and how to do phone sales in is in funnel flicks we’ve got my Technic secrets which is my how to do the perfect webinar just kind of funnel folks to make sure you’re on the funnel flex spending time inside of there learning more and more of these elements of how you can keep taking these things and taking them to the next level I thank you guys again for me part of phonology and I’ll see you guys in the next training thanks everybody alright before you guys I’ll go who I’m coming down who we did it you guys six sessions over three days how are you feeling I’m guessing you’re not as tired as me right maybe you are I don’t know I hope you guys enjoy this I hope you found a ton of fun if you have again please comment below give me your biggest takeaway from all the sessions the thing that meant the most to you the things done the biggest impact on your life on your business I would love to hear down below and just I want to make you guys ever spending so much time it’s the same every single day we had almost five thousand people watching this thing day when we had over 5000 people so it’s really cool you guys spent the time to hang out with me especially on short notice we told you guys New Year’s Day and the next three days we’re hanging it out so I hope it was more well worth your time I I love doing stuff like this and I think I’m gonna try to do it more often here in the future so maybe if you guys like this how did you like if we just – once a month on different topics and different ideas to help you go go deeper anyway I hope that it’s been good for you I just really quick before you wrap something up I still have your attention for a few more minutes I just wanted to give you one last push to make sure you ask um to funnel a keen live the special offer is expiring soon as tickets sell out it’s gone and might be gone right now I’d be gone in an hour for now I have no idea just off stage everybody where we are and ticket sales I think we had 150 hundred 60 of them left last I heard and so when the tickets are gone they’re gone forever and so this is your this is your last shot to come and get there and when you do come again we got special offers I’m gonna go through the offer really quick if you guys don’t mind so I’m gonna go through the slides I showed you yesterday so this is basically it this last six sessions I’ve had ton of fun with you guys do this funnel ology training there are other parts of this course we’re gonna be putting together as well if he has won access to all the training he puts everything else the only way to get that is either to wait six months till we sell 4,000 bucks or you get it for free if you gear taking the funnel on key live so inside the full course here’s we gonna get again you get all the cleaned up recordings all six of these sessions will be cleaned up so you have the perfect video ones you can watch online number two we’re gonna make strip the audios out and make ebook versions that way you can listen to them while you’re driving around town or you’re working out or you’re sleeping at night so you keep getting these concepts going through your mind over and over and over again okay the more you start listening these things and understand the core concepts the better you understand them the better your graphs from the more likely you’ll be able to use them we’re all seeing it all these presentations transcribed so those are my you guys who are mind reader’s we look on your Kindle and you can read it you can print it out and take notes on it you highlight things stuff like that plus there’s a whole bunch of other videos that I’ve recorded in other spots that I know we’re gonna be powerful inside of here for example funnel audibles presentation I did a couple years ago for unlocking live about what happens if your funnel flops how do you how do you tweak it what are the changes you make okay something you guys the final thought audibles training funnel stacking like how do you go from front of one to funnel to if it onto to final three I did a whole training on final stack um and including here as well and there’ll be other things as well just everything I think you guys are gonna need to really master funnels it’s all gonna be in that training plus a whole bunch more she has good access that entire thing for free as long as you ever tickets to funnel Akamai so all my people who already have tickets lucky live we love you guys we’ll be sending this as another gift we’ve sent you guys so many unadvertised bonuses I hope you guys love them but this is a new one you get this entire training course for free so that’s number one and if you don’t yet as long as you tickets to funnel acting live before we sell out you’ll get access this entire program as well on top of everything else we’re getting so I want to stress one more time that this is happening soon okay January 29th through February 1st in Nashville Tennessee is where funnel hiking life is happening there’s gonna be over 4,000 funnel hackers people just like you who are there these aren’t just random people off the street this is your future family these are people who think like you who believe like you have visions and dreams and and ideas and things they want to create just like you okay this for most you guys this will be your friend your business partners are here sitting in the room waiting for you and they’re waiting for you to come and just show up okay half of life is just showing up if you just show up and put yourself in the right situations around the right people you’re gonna be successful and there’s no better place for you to be right now is the in here than funnel a key live okay this is gonna kick off your entire year here 2020 this is being of a new year a new decade is you get the right spot it’s interesting cuz if you starting to smile you start walking you go a year from now or two years from now five years from our ten years from now and you go in this direction you may miss your mark but if you come in front like you live right now very beginning this journey and we’re gonna say look you’re going to start it now you actually just shift this way right here and then boom you got the right strategy the right training the right vision the right people are our partners everything you shell walking right in a year five years ten years now like you end up in completely different locations okay Tony Robbins has an event called date with destiny and I look at this this is litter like your date with destiny this will change your destiny the shifts you make in this event we’re shifting from here to here can help prepare you make sure you’re going in the right direction they’re running in the right direction there’s nothing worse than doing everything and hustling then killing yourself then putting in the time the energy the investment everything and you’re running as hard as you can doing everything that’s right but you’re running in the wrong direction okay that’s for like labs it gets you point you in the right direction so when you’re running every effort you’re doing is actually going in the right direction okay that’s why I brought in the most amazing speakers on earth I’m gonna be speaking like seven or eight times six or so I don’t even know a bunch of times Tony Robbins is speaking Ryan holiday tom bill you like most amazing speakers under tons of our people in our final act continue people who were just like you some of them who didn’t know how they’re gonna pull out last year then you couldn’t figure out how to get the finances and the babies there’s all sorts thing they got there they sat in room and we transform them and now you’re later than they’re winning to comment couple words they’re on stage telling their stories and I want you guys to see that and experience that because in the year from now you might be the one on stage you might be when telling your story about your funnel what you figured out how the the tweaks the changes you made that shifted everything for you okay Natasha hazel was at funnel aking live our second funnel hacking live the point where she was miserable through business she wanted to quit she was about to walk away and last moment the day before she’s like I’m just gonna go she already about to take it it wasn’t planned going she finds that I’m just gonna go she showed up sat in the room day one hey I’m Dave – nothin Dave three nothing happened day four she had her breakthrough day forward her in one presentation it was the things she came for it touched her heart it broke like something inside her just shifted her and I watched her as over the next 12 months of her life she shifted her life she lost tons away she’s just her business shy gonna have the right clients she started changing other people’s lives she launched her state and like and think that’s thing is for happening and I watched her as her business blow people she was serving their businesses blew up and everything changed for and there was crazy this she had this concept of a challenge funnel I didn’t think of it she thought of it she did this thing and it changed her business helping people and I was able to learn that from her okay and now challenge phones was where every single person who comes in my world goes through right it’s because Natasha was there she sat in the room she did the work she had the transformations and she innovated on these frameworks that we’ve been teaching people okay and I can’t keep doing I want you guys to come and learn these frameworks and innovate on so the next year you come I’m like okay Russell taught this last time let me show you how we made it better let me show what we figured out we forgot this thing called a challenge funnel and like literally changed my life we changed click phones because of it and that’s why we need you guys to be in the room okay so this game is happening January 29th through February 1st in Nashville it’s soon this is a couple weeks now but now is the time to make that shift the very beginning the year very begin the decade so we can start running together in the right direction okay as of when I do these slides there was only 161 tickets left he actually was 273 so they’re selling very very quickly chances all that be sold out tonight or I’m pretty sure by it end this weekend let me sold out when they’re gone they’re gone that for some reason we don’t sell out then Tuesday at midnight was the date we set to double ticket prices that means goes from $1,000 to $2,000 so either they’re gonna be doubling the price on Tuesday or let me sold out prior to that I can’t control that so it all depends on when they sell out so this is little things you can’t sit on the fence you guys right now it’s a Saturday like now is the time for you to go and run and get your tickets I don’t want you to see on this opportunity or a week from now or like you know to start kicking yourself I want you guys during front of acting line people are streaming their experiences and on video in facebook lives inside of our group crying because the breakthroughs they have in the shifts and the people that met and the change that I know what are you kicking yourself because you missed out on this opportunity to change your life okay so again if you hear tickets to fun like light before midnight tonight you get access to this entire master class for free again you get the clean up video recordings the audiobook version the PDF transcripts the twelve plus other bonus hours are training plus how much more all unit now let’s go to funnel hacking live.com and get your tickets and that’s it and then as soon as we everything cleaned up we’ll send you guys access to the training course which is gonna be amazing but even more importantly than that the most amazing you do for yourself and for your business and for your family and for your life years to come to funnel acting life we’re here to serve you I spent over three million dollars putting on this event because I believe in you I believe in your identity your message has the ability to change somebody’s life but only if you learn how to get it out and so that’s what we’re talking about my sessions that are happening for no Michael I have something completely different I never talked about before in the past I’m freaking out so I’m so excited I’m still working on them right now or a couple weeks away and it’s gonna be amazing and I want to be able to show that with you but the only way for you to get that us to be out the event so now it’s time to go to funnel hockey live calm now when I get done here in a few seconds we’re gonna strain some videos and you have seen these between all the different breaks you’ve seen the sell this the sales videos from the first funnel a keen eye the second third the fourth the fifth you see videos of other amazing things happening I want you to sit back in to watch them and just sit there and like and watch the videos and just sitting there just think about like what would it be like to be in that room would it be like for you to be having these life transformations other people are having and look at the people who are coming up said you get into comic level words and realize that those people were just like you the only difference is they made this decision to come and to participate to go all in and to focus on themselves and their businesses and to put forth the the effort to get there I know it’s effort okay like I understand completely like you’ve got to pay for the ticket you gotta pay for your flight she had to pay for hotels you got to get work I’ve gotta get talk to your spouse your significant other you like take the time I get it it’s a week off it’s it’s a lot it’s asking a lot okay but I promise you were getting to give you so much more than we’re asking for it will change your business it’ll probably change your life it’ll change the trajectory it’s gonna shift you from here to here to make sure you’re running in the right direction from day number one and that way every effort you’re putting in is gonna be worth so much more because it’s not taking you this way it’s taking you that way but that said I saw you guys just you know one last thing you just I know that events like this have changed my life that’s why I’m so passionate about you know when we want to click for was five years ago we weren’t gonna do events like I was scared of doing am i I struggled with it but I know that I had had such a life transformational experience because of going to events like this I’d submit so remember my partner’s where I met my you know all the people that work with today in business all I met at live events and so we sided when we decided to do an event we wanted to but we didn’t want it to be like every other minute okay when you guys go to other events and go to ours you’ll see the difference you’ll feel the difference it’s not the same this is closer to a rock concert than a marketing event yeah you’re gonna get the marketing the tactics the motivation the training like the community they like all the things will happen here that you’ll never experience anywhere else the only way I can prove it to you is just have you come and experience it so please come and experience it and for some reason you go through you’re like that wasn’t worth the time let me know I’ll give you your money back I don’t need it this is not about me at all it’s about you changing your life but you just got to make the commitment you make the step to come so please come in front locking live it’s gonna be amazing I want you to be there this is the last time I’m asking you because after today we’re gonna be sold out and then it’s gonna be you coming back think I get in I’m like I’m sorry I tried my best I did everything I could have sent out dozens of emails and did live trainings and videos and offers and everything I did to get you to the edge and I can’t do anything else so now it’s up to you this is your opportunity to your shot you got to go to funnel hacking live.com get your tickets but that said thank you so much for participating in phonology I’ve had so much fun this week with you I hope you enjoyed it as well hoping you hope this give you some of the foundational knowledge about funnels you needed hopefully help fill in some of the gaps of things you might have missed in the past and now it’s time to get started to get to work come in front like Eli this is we’re gonna give you the transformation you need and the rest of the tools you need to be successful with that said we’re in cube the videos right now have fun watching clips from front lines in the past and just know the next one’s coming up and this is your chance to be in the room to be in the audience to change your destiny to paint your own future to make your vision your dreams come true we’re there to serve you and support you and I want you there so please come flocking live thank you so much and I will talk to you soon thanks everybody [Music] [Applause] if I had to predict where I would be one year from the day I signed up to join Russell’s mastermind I could never have predicted the growth it has been a life-changing experience funnel hacking live is an event that is put on by Russell Brunson where he shares with Internet entrepreneurs exactly how to accelerate their success by using a software that he created called click funnels to create websites that actually make sales in a very easy way for people who are looking to succeed online click funnels came out of nowhere they took the marketplace by storm just like Apple did when they first launched the iPhone it was it was not a linear move anymore it was a quantum move and improvement that’ll open up a gap to allow people just like you and me who are not technically savvy we weren’t born in the matrix and we didn’t have a chip implanted in our heads we’re not engineers or computer science majors and opportunity to cut and decrease the time of stress and anxiety and suffering the kind of keyboard trust me you can talk bad about my mama but you cannot talk about about clickfunnels because what clickfunnels has done for my business minh begin to tell you russell’s just make it so simple for anybody to just instantly get it so authentic one of the most genuinely nice individuals and human beings you will ever meet breaks it down really easy he’s just a risk-taker he’s a mover and a shaker the first time I spoke with him you know immediately I knew I was playing small we took these guys to exotic car or racing plates what’s better than getting an exotic car it’s called dream racing right like all like all it is is a dream and some people’s behind being able to go to the dream racing track the exotic track and get into a Lamborghini and and get into an Aston Martin and what its seeds is you tell it either it’s gonna be a dream or it’s gonna be a reality it’s really up to you Russell was running a contest it’s gonna give his Ferrari f430 all’s I did was tell the world about this awesome book and I got this Ferrari which is absolutely ridiculous it instills in you that that necessity to to really give to other people I think we’re we’re over $25,000 right now for a world teacher aid every single funnel that gets created $1 gets donated to a world teacher aid I think Russell was able to raise money for two schools and that’s huge they were all excited to be there and excited to be in that room being an entrepreneur I would say it’s like the loneliest job in the world because it’s kind of you and your thoughts and you see other people you kind of connect them not like in a real way with them I like bringing people together just gives you the ability to be around other people who are like you who who think like you and who believe like you and for me every time I get around good entrepreneurs like my vision gets bigger a little bit sit next to people who are doing a million dollars other people who are just brand new everyone who’s here they want to share and they want to see everyone else succeed I come to a live available Russell can guide me where people next to me are smarter than me information it’s absolutely priceless I wanted real clickfunnels members to come in to speak this funnel type let’s talk about this is what I did how I did and how I’m making 100 grand a month I also like becomes real you get to hear more stories and more action plans more principles to business in the trenches what’s working now information you want results faster here’s a faster hack go this way here’s the concept and then boom here’s that here’s it working for someone just like you and that was my favorite part [Music] it will accelerate your success like nothing else out there [Music] there’s just been so many tools out there very few have been aggregated to do everything you need to do to create success click funnels is an amazing software that allows you to sell a product online quicker and faster than anything you’ve ever seen in your life this is a simple way of making pages that convert you know I mean they’re like business oriented templates that already start beautiful but that you can very easily customize those seamless takes an hour to takes three hours and a whole funnel though then I just go you know in one day you can get that idea you can be live you can take that idea out of your head and you can actually make it real author speakers high-end coaching we do marketing products for real estate agents t-shirts every kind of person is here and it’s awesome whenever we think about hacks tips and tricks right it’s like the fast way to do it it’s about taking best practices from people who have already proven what works funnel hacking isn’t about stealing it’s about modeling and creating your own spin on something it’s already working I think entrepreneurship is being hacked here it’s people who are doing stuff every single session that I’ve been in is pretty much been a standing ovation the caliber of speakers Marcus lemonis Sean Stephenson Russell has those people here at the event Russell Watson he genuinely wants to make a difference in the lives of many many many many many people he gets more excited about the success of others than he does about his own success he really cares about the bigger picture in terms of where this is all going he’s helping tens of thousands of people grow businesses the event is where you get clarity and courage to get confidence to do what I know I need to do I was from Christchurch New Zealand no one knew me and now I had a global audience literally been the emphasis between my business not even being to it being at a multi six-figure level in six months couldn’t have done that with the yellow pages that’s the opportunity I see all of the open potential and horizons that are at my fingertips it’s just way more than the platform itself you can fast-track your way to success my name is john zacchara a sign that i use good clients hire companies it’s like but this is my favorite platform there is it will transform your life [Music] I like to thank you for joining us on this trip when we were looking for all it takes is one great idea one big thing that’s implemented but everybody is just one funnel away from having the life they’ve always wanted there’s one phone away I’m coming any weight loss coach becoming any bestseller becoming a company with a foundation a funnel is what builds your business now I don’t think there’s a business alive that this would not be transformed by as soon as you walk into the hotel you just feel this overwhelming energy one thing I can say about funnel hacking lot I know this is gonna be one of those HubSpot we’re leaders in our industry come together we’re the gurus we’ll come together all of these people are hustlers everybody is working on something so there’s this camaraderie that you can’t find anywhere else but all going after the exact same mission which is impact and income the people in our industry doing so many different sorts of things crushing it your beliefs are built up as far as what possible the go get is the people getting it done the people that you feel like man I can never connect with them you know they’re here they’re not only getting people who all consume and play off the same playbook they’re showing you specific examples of it in action and it’s not theoretical everything actual will be works he brings in the best of the best you these people that are worth millions of dollars and they’re just sharing with you their tips and their strategies and you just grow exponentially it’s electrifying you got to be around people that are killing it so that you can continue to kill it and you can grow and do even greater things it’s two comma Club that basically means that I’ve sold over a million dollars online so imagine you’re getting this platinum plaque if you were a Grammy Award winning artist who sold a million copies but instead you sold a million dollars to clickfunnels in this room alone there’s literally over a hundred millionaires and if that doesn’t speak to why everyone should be here I don’t know what will Russell who gives you the education with his product he’ll take complex things and he’ll make them very easy to understand and most important implement he legitimately is here to help entrepreneurs create amazing lives he has the biggest heart if you want to make money and you want to make a difference this is the perfect event for you we are funnel hackers here to remind you one more time your life you want the marriage you want and the family that you want is gonna be fueled by the businesses that you do you’re only one funnel away when we’re growing up we learn a lot of things about life from life that are just not true six days a week one day off a week one week off every six months and I wish I had someone to educate me that college was gonna bring me food stamps now I know some of you are feeling that indecision that uncertainty well today today’s the day that you change the world starting small by admitting that there’s something that you want to do and you don’t know how to do it some of you are not willing to be bad at something long enough to get good at it after all the money invested for all the time after all the hope I’m in the same place but here’s what’s interesting when you make a decision and when you become something else it’s much easier the next time cuz we are crazy agreed that’s what we do that’s entrepreneurs makes more it is easy to assume that it’s Talent I don’t believe in talent I believe in good habits if you know that your thing can truly help people it’s your duty to make sure as many people get it as possible it reminds them of their journey and where they’re at and that they can keep moving forward and they’re counting on you and that’s why we get up every morning and create a new reality come back to the present and insist it becomes real you don’t have to be me but there is one game that you cannot lose in like me little old me a stay-at-home mom history major from college don’t know anything about Fitness one year ago I was sitting in your seat at the last funnel hacking line and the lesson is like you this is your family in their new home it started with the people you have to take that identity as a funnel hacker and you have to say magnitude of the pain will equal the magnitude of the reward it has to be that way my funnels work because I work I honestly need the entrepreneurs are the only people that can actually change his planet we’re the ones that are crazy if you go out there and try to change things like a good funnel hacker I said I can I will end up story that’s what we’re here to do today I meant what I said about you up at on the same things lately has such respect for the rest of my tether what I love that you’re doing now is you’re teaching them to be givers and seeing the value of that getting hooked on that you know it’s made up mostly of the graduation everything for a million dollars for Centro fees have garden-wall decide to call the genomic level work [Music] beneath the gaze of the Nashville Sun life at Faneuil hacking live begins to take form a sight not to be missed here we can see the migration of nearly five thousand funnel hackers descend upon an unsuspecting hotel for a brief period for days this habitat will dramatically change the finalists hacker for me soar a rare species but ever-growing by the thousands each passing day throughout the year most of us do not see them often questioning their existence if it weren’t for their countless retargeting ads they wake in the early learning house and are usually found in a crowded gym mentoring the curious young ducklings rejoicing in the Sun by the watering power for a brief moment and of course recording more ads because the backdrop is just stunning they congregating what’s known to scientists as a joint venture the outfit of choice made matching t-shirts and am da Gama’s signifying the bond that ties this dispersed breed together mrs. Hyde by a greeting ritual of an endless myriad of high-fives hugs AcroYoga and handshakes from the field to Lucia in the early hours they descend upon one single enclosure as the door swing open the hackers spring into motion clocking at 30 miles per hour in a race to seat supremacy only the most spirited will lay claim to a cavity view [Applause] from there they revel at the arrival of the alphas who impart their wisdom from prior hunts during this time their feeding ritual is complex many subspecies survive on a diet of coffee and water which often unintentionally creates a conflict of having to choose between absorbing knowledge and going to the bathroom as the voyage comes to an end they celebrate with a multitude of unpolished dance rituals and whatever this is a pleasing sensation they have replenished their lives and spirits and are fit to return to the wild fhl is a unique anthropological phenomena fit for the most peculiar of entrepreneurs those that have discovered that running a business without a phone is just stupid [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] you [Music] here’s to the crazy portals work because I work arts brewers are the only people that can actually change this planet every day we have a chance to wake up and figure out what we’re gonna create we’re gonna make whose life so we’re gonna change which is the most exciting thing in the world does this feel like a family reunion or what I’m gonna ask you to listen maybe like you’ve never listened before you would be making millions and reaching millions if you knew that is how powerful this model is you guys have an unfair advantage by being a funnel hacker the more you understand behavioral psychology the better marketers will be when it comes to my funnel when it comes to my business what are the facts of my fruit just start there people will find you as you find your voice their people will find you but you cannot find your voice until you start until you begin till you start moving forward [Music] you the energy at fhl is like nothing else you can imagine any convention the crazy part that you’ll find in any room when it comes to funnel hacking live it’s everything you could hope for there’s heart there’s family there’s community and you see Russell’s face everywhere you go and then in women on stage with two comma Club awards and X award people are dancing on stage when you come in you’re getting high fives on the way in that’s why phone hacking live exists I think better than a nightclub there’s a feeling to this room the energy is so powerful there’s 4005 lot of people here today we want to make a difference there’s nothing like this audience people are running in they’re excited and this is what normal hackin does sighs you want to be I went through probably 12 business tries and they were all competing I kept getting the questions from relatives is this the one that you’re gonna be successful with and I spent many years growing a few businesses and just struggling feeling completely alone isolated you know my head down to the grindstone hoping to figure out the way finding clickfunnels like a little boy finding a flashlight in the woods lost at night it’s been a flashlight for us it’s brought us home being in the same room with the software company and the teaching and the coaching that freed me from the bonds of debt it was really really emotional it was intense [Music] I felt a little internal nudge I couldn’t explain it I knew if I got in the room from hacking live things would change I didn’t know what to expect I was really excited to just see what this whole world is about I am a college student the only reason I’m here is because I begged my parents to buy me the ticket for Christmas getting here the first day I came like this is an internet marketing conference it was thousands of people from the moment you walk in the door there’s heart there’s family there’s community it is like walking into your own ecosystem and then I see all these individuals from different walks of lives and they’re just like how are you what’s your name what do you do even though we’re all coming from different businesses doing different things you’ve never met somebody but you have this commonality so much personality is so much expression that people hide their hair different colors and wearing crazy suits people are dancing on stage when you come in early in the morning so I have a marketing degree and I have no idea what I learned in it no marketing skills no business skills of any kind yeah I got my money’s worth off the first speech of the first day and I called my dad I said no like this was worth more than my entire five years I spent somebody asked me yesterday said who was your favorite speaker and I said in regards to what being able to get around six seven eight nine figure earner you can’t put a price on that Russell’s not just someone who’s passionate about sharing what he’s done has just revolutionized the industry and he’s just on a mission to allow people to go faster what’s the new thing how does it work how do we integrate it how do we deploy it how do we explain it to people it’s not a possibility anymore it’s a reality when they describe clickfunnels as a family doesn’t make sense he’ll you have been here to be around people who are just as crazy and obsessed as me 4500 people here today we want to make a difference its mission and money and you need a boat that’s what cliff falls really stands for us and the truth is as amazing things happen when you’re willing to do you see possibilities that you never could have seen can Excel that business odyssic teach me is this real life just changed it’s just fun it’s a phenomenal it’s an oasis man I was like area feels like home I just feel blessed to be able to be a part of it and the gift of that the gift of that now that’s everything you [Music]

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