Funnelology Masterclass (Day 3 of 3) -The New Art And Science Of Sales Funnel Building

while we’re creating the phonology
course so I’ve had a lot of fun and this
is the last day of the training so I’m
gonna jump up here in a second and get
started but just wanted first off get
your guys’s biggest takeaways it’s been
so much fun reading your comments over
the last couple days and tonight I’m
gonna be reading these comments I
probably read to my kids if they’re
really good so it’s making an amazing
comment makes me feel good I’ll probably
share with my kids so feel free to
comment down below and I know honestly
I’m curious like what your biggest
takeaway was like you know as I share
these these principles these things I’ve
been talking about sharing for so many
years and every time I try to get make
it a little better and more clear and
more concrete and like so every time
here like what big people’s biggest
takeaways were it helps me understand
like okay cool that was a piece of
people were missing or the thing that I
need to go deeper on stuff like that so
please let me know your biggest al-hajj
it because take aways down in the
comments would be in the world to me so
whatever it is anything from the last
couple days till now please let me know
so that’s number one number two before I
get started up here as you know I made
an offer at the end where you guys get
this entire funnel ology training for
free if you hear tickets to fun locking
live and we’ve gotten insane amounts
people blown up our email and Facebook
and messenger and everywhere asking
dozens of questions because people want
to try and figure out flights no tails
all kind of stuff and so the other thing
is we’ve sold a ton of tickets think
we’re almost 100 or anyway I have the
numbers here in the slides I’ll show you
in a second but we were selling tickets
like crazy I thought this was gonna go
tell Tuesday midnight my guess is we’re
gonna sell out for knocking live
probably next day day and a half max and
so that means you’ve got to move now so
I want to really quickly go over they
offered for a two guys who are kind of
sitting on the fence just so you have it
again and they’ll jump up and jump into
trains that sound that sound cool
alright so here’s basically the offer
one more time is you guys don’t get
access to this entire phonology course
the first four episodes plus the next
two episodes for free when you get you
tickets to final hacking live before we
sell out which is gonna be happening
again probably today maybe tomorrow
we’re almost sold out so I think you
take it some time you have a chance to
get the full phonological course for
free inside the funnel ology course
you’re gonna get all the recordings all
cleaned up and and looking amazing
it’s obviously we you know sometimes on
Facebook and YouTube it kind of kind of
crapped out a couple of times to get all
the the perfect edited video some
training you’ll get the audiobook
version so you can listen to it while
you’re driving around while you’re
working out things like that you get the
PDF transcript so if my readers out
there you can either print it out in my
take note so you can have on your Kindle
or also there’s about another 12 or so
other hours
of trainings I want to including here
that wasn’t able to do live things like
my federal audibles training and funnel
stacking and other things that the time
for the core principles you’ve learned
here so I’m in plugging those are the
members area as well and whole bunch of
other stuff okay and you get all this
training and everything else for free
when you get two tickets to funnel a key
live before they are sold out then
really quick for those who don’t
remember for locking live is January
29th through February 1st in Nashville
and it is the big show we do every
single year
well actually we had over 4,000 funnel
hackers there this year will be as big
if not bigger and it’s gonna be a lot of
fun and this morning we pulled the stats
way 200 nt3 tickets yesterday when I
told you now we’re down to 161 so again
we sold over 100 since this time
yesterday and we’ve got 161 left so my
guess is by today maybe tomorrow they’re
gonna be gone so I wanted to re just
give you guys the notice if for some
reason we don’t sell out like I said
Tuesday at midnight we’re gonna double
the price of tickets so either we’re
gonna double the price or will be sold
out either way now is the time of your
tickets so make sure you go do that
right away and again a few tickets
before midnight or before we sell out
you get the funnel the funnel hoja tea
master class everything here for free so
all you do is go to funnel hockey
Lancome and get your tickets so there
you go there’s your warning you’ve been
warned I don’t get any mail next week
like oh well I didn’t get tickets and
then I found another sold out because it
happens every single year I don’t what
happens to you guys this year yep
alright that said I’m gonna jump in the
master classroom this session number
five he is all ready for this if you’re
really let me down let me know down
below I need to see at least a hundred
comments because I already know the
stuff so I don’t really I can go to bed
I’m tired this weekend just kidding
alright let me know down below if you’re
excited now I’m gonna go get up there
and we’ll get started and jumping into
presentation funnels
hey everyone this russell brunson
welcome back to section number five of
the phonology master class the new art
and science of federal building I hope
he hasn’t enjoyed all the sessions so
far we’ve been covering a lot of stuff
and hopefully giving you guys the
understanding of all of the fun’ll
frameworks and how they work because
again they’re not super complicated
they’re they’re simple when you start to
understand them so session number one we
talked about the secret formula figuring
out who’s your dream customer where they
congregating what’s the bait you’re
gonna use to grab them get their
attention and then where are you gonna
take them and inside there we went deep
into hooks story offer which is the
framework we used to grab somebody so we
get their attention tell them a story to
build the relationship with them and
increase the perceived value of the
offer about to make them and then we
make them an offer and notice I said
offering we don’t sell a product right
we couldn’t offer because an offer
increases the perceived value of the
thing we’re trying to sell and it makes
us unique so we’re not a commodity so so
it’s it’s something different that only
we can offer okay that was all session
number one so if you missed it make sure
you go back and watch that because it
was insane number two that we talked
about the result like where are we
taking somebody every single customer
comes into your world if you have a
transactional business you’re gonna
always struggle you’re always move work
you like looking for the next the next
sale the next quick way to make cash
right
we don’t want transactional business in
one business’s their transformational
we’re transforming people’s lives and so
the big question is when somebody comes
into your world where are you taking
them what’s your value at it look like
what’s the odds or the big result that
your people are looking for how do you
craft that and create it how do you
create a value ladder they grab somebody
and sends them uh provides value so they
want more from you and provides more
vice they want more from you so you can
change their life so you can get them to
the end result they’re looking for and
you help them find your AHS which I
guess that means that you’re the Wizard
of Oz which is kind of exciting so
congratulations that was session number
two then from there we started diving
into the value ladder what happens each
funnel inside the value adder the next
session was all about lead funnels right
we talked about the three and type of
lead funnels used to generate leads and
we talked about the the reason why you
want leads while you’re trying to build
a listen the value of that list and why
it’s so important okay we showed you
those funnels then we moved up one tier
the value ladder we showed you the
unboxing funnels okay from there we
showed you the the book funnels for any
of our information based businesses in
cart funnels for any of our physical
product businesses and they also been
deep into challenge funnels for anyone
who wants to be able to take their
customers and doctor Nathan before they
send them up to value out it and so
we’ve had a lot of fun so far and now
we’re moving up to the next year the
value ladder which are our presentation
funnels that’s the session five is all
about so the move of the value agency
wet lead funnels unboxing funnels years
now masters of those levels of those
funnels those frameworks and now we’re
gonna be jumping into presentation
funnels that’s kind of game plan now I
showed you guys this during yesterday’s
presentation that basically all of this
these two tiers of the value come off
value a lot to come off of you making an
offer right we talked about all during
the session number one we create this
amazing offer and we have two ways to
sell it off number one is we unbox that
offer like I showed you guys during a
yesterday’s session
we’re so Kade this first offer is gonna
be the first thing and the second thing
an upsell and one more episode number
two the order form bump like we unbox
that offer and we we lay it out and
logical sequencing of offers okay or
number two to take the entire offer we
created we just sell it all at once okay
this we start selling more expensive
things and so the way we sell something
for five hundred or thousand or two
thousand or five thousand dollars is by
making a presentation and that
presentation increases the receive al
you what you’re selling and then you
actually sell the person the thing okay
now I love all these types of funnels
but presentation funnels are are one of
my favorites
during the very first introduction
session I talked about hooks story offer
and story selling how we grab people
would help stories like all those things
we kind of talked about there are going
to be elements inside of the
presentations you are you are making now
one thing I would highly recommend I’m
not gonna go deep into it during this
training just because it’s outside of
contact so we’re covering but if you’ve
read the expert secrets book or gone
through my perfect webinar training that
presentation is perfect that’s why we
call it the perfect webinar it’s the
perfect presentation right and I would I
would highly recommend studying that
because it doesn’t matter if you’re
using a video sales letter funnel a
webinar funnel or a product launch
funnel the script is the same that’s the
big secret okay it’s the same
presentation I use the perfect webinar
on my video sells and he’s a perfect
webinar my webinars I use a perfect
webinar on my product launch funnel so
that script that that presentation is
important to master and to understand
because it is where you plug into all
these different funnels okay and I’ll
kind of show that a little bit as we go
through here but just for those who want
to go deeper I’m again this whole
training funnel ology is more about the
funnel structure and funnel frameworks
and then the art is you weaving your
stories into it and so that’s the next
piece for you to start learning and
mastering is the art and how to do those
presentations and things like that okay
so that’s what’s happening today though
is we’re focusing on presentation
funnels okay so those three
presentations
I’m talking about the very first one is
our video sales letter funnels and this
is honestly for probably five or six
years this is the only type of funnel
that I ever did about these other
variations or things we’ve kind of
developed and pioneered a lot more so in
the last five or six years but the first
decade we pretty much we’re doing video
sales letter funnels and sales letter
funnels and so I want to take a step
back in times to understand where these
things came from sometimes like oh this
is the funnel like it just came because
some guy was really really smart and
figured out and the answer is no it came
from people who are now dead who were
way smarter than us and we’re just
basically copying them okay if you
rewind pre facebook pre myspace
pre-google pre internet okay back when
the way we all of our communication was
either through a phone line or by the
postman coming to our house and dropping
off letters this is where this whole
this whole concept of sales letters and
video sales letters was pioneered okay
in fact probably all the way back
actually is not true I I just some
research for the traffic secrets book
trying to figure out when the first
sales letters remember whoever done and
I don’t member does that date but I do
remember finding the very first sales
letter was basically people are trying
to raise money so they would send these
letters in the mail to try to raise to
raise money and so anyway so if you look
at this this image here the old-school
sales there’s the way that these would
work is that a marketer like me or you
would go and they’d rent a list and say
okay I’m selling a Fitness product I’m
gonna find a list of people who bought
in Fitness products in the past and then
rented the buyer list then they write a
letter a big little sales letter it had
a headline and then a copy and then a
sub headline more copy and then the back
could have an order form they take the
letter fold it up put in envelope and
mail it to people who they knew were
probably likely to buy some type of
weight loss product they send that
letter out and they say send a thousand
letters they’re trying to get a two
percent or 3 percent response rate right
so send a hundred out they get three
it’s three orders they get a thousand
they get thirty orders and that was how
the whole game was played okay
prior to didn’t ask how direct response
marketers made the money either in
direct response on radio or on TV or the
majority of it was happening through
direct mail okay and so I don’t know
about you guys if you if you remember
gain sales letters like this you excited
if you Struma way but I geeked out on
them my whole journey started back when
I was about 11 or 12 years old if you
read the original back home seekers book
you remember this story in there but my
dad and one night
was every night he’d watched the news
now after news wood was over he be
working and doing his business on the
side and usually made me go to bed it
was a weekend and some reason he did
make me go to bed I would watch the news
with him of the news ended and I was
like waiting form tell me go to bed he
didn’t I’m like oh my gosh this is so
cool and then the events later mash came
on he has never a mash as the next show
after the news every single nights the
mash came on I was like this is amazing
like my parents watch mash I’ve never
seen before word I don’t I remember I
didn’t really get many of the jokes but
it was just cool to be hanging out my
dad and then mash got over Alston it
flipped over to these infomercials and
the first infomercial was by this guy
named Don the pre and he was teaching
how to make money with tiny little
classified ads so any guys remember
remember those ads if you’re not you go
to youtube and google go to youtube and
and YouTube’s typed down the pretty tiny
classified ads you’ll see the old
infomercials but these infomercials
changed my life I stand there watching
it’s like oh my gosh and I so remember
the story he told he said he said you
know he’s like I placed a classified ad
in a newspaper and I made $30 profit I
told my friends and I found when they
kind of teased me and I took that same
ad and place it in a thousand newspapers
and I made $30,000 profit I remember he
said that I was like what what what
freaking out look at my dad who’s like
doing his taxes wherever he’s doing I’m
like dad are you paid attention think
he’s not I’m like freaking out and then
by time the infomercials over I’m like I
am sold this is a 12 year old kid I
didn’t have the 40 bucks I needed or a
credit card to order this thing so I’m
freaking out and I heard down the phone
number they call my dad tell my dad my
dad like we need to get this and my dad
kind of smiles like you know okay I’m I
know you but we have to have this and he
finally told me is like well I’m not
gonna buy it for you if you want to work
for it you can so we may go out and mow
the lawns and do gardening and for the
next six weeks whatever I did everyone
could earn my 40 bucks when I finally
got done I remember this is kind of a
funny side story I remember I had the
phone number I was gonna call but I was
like I remember an infomercial they said
that if you call in the next five
minutes you get these three other
bonuses three other bonuses I was I
gotta have those bonuses so we can’t
call right now we need to get that
infomercial getting called there an
infomercial so I don’t miss out on these
three bonuses and I remember I sitting
there every night with him I like
telling Mike if they starts playing the
the ad can wake me up
come wake me up and so a couple nights
and one night comes in and Russell
they’re playing the ad I’m like what and
run out there and I get all excited and
we watch this is the funner one comes
out I called number on the phone and
then I handed my dad and he did was a
credit card in and you know week later I
get this this kit in the mail and I’m
like freaking out lists reading all
stuff it was awesome I’m the biggest
problem I had is it as a 12 year old kid
I didn’t have the money to place a
classified ad or a product to sell I’d
know what to do but I was obsessed like
I got the gist remember like a couple
weeks later I was with my mom in the
grocery store walking around we saw this
magazine it was a small business
opportunity magazine we’re seven years
of ever if you buy a magazine you should
always see there’s always like cartoon
faces on like how to get rich quick
through whatever and I looked at I was
like oh my gosh I want to get rich quick
so I got on flipping through and all
these ads and there I’m like mom can you
please please buy this for me and she
was like you’re ridiculous and finally
she said yes
pays the five bucks buys the magazine
for me I get home and start opening it
up and every single page is an ad for a
new way to make money like one was like
how to sell gold chains at the mall to
make money one was how to paint
glow-in-the-dark stars on the ceiling to
make money for people make all these
ideas and every single of them had a
1-800 number to call to order a free
information kit so I started calling
every single one like like literally I
think was 144 page magazine and there
were four pages of articles and 140
pages of ad so I called all 140 of them
and what happened is that every single
person’s send me out their info kit and
then guess what they sold my name to
other direct response marketers and I
sold to other people soon I was getting
hundreds of letters every single day in
the mail and it was amazing so I tell
the story because I was like a
twelve-year-old kid and I would get
these sales letters in the mail right I
get it and I look at the envelope and
the headline I mean I have em blow up
they’d have some as they have a copy on
the envelope like you open up to learn
how to make money at your local mall my
god I opened I pulled out this huge
letter and read page 1 page 2 I mean
every single one of them and then they’d
always have an order form I’m like ah
and I remembered as I was doing that
there was two two buckets when I read
I’m like that’s not a stupid one I baked
this is the greatest idea of all time I
must make my parents proud credit card
order this kit and have like the two
different piles and and so for me like
as a 12 year old dorky kid I was reading
cells and I just said like I was just
obsessed with this thing right
and you know a few years after I got
into wrestling and I forgot about
selling stuff and I got cestus wrestling
and then I Russell the BYU they cut the
wrestling program I went on a mission
for two years from my church after that
I went to Boise State and I started
wrestling in Boise State and and about
that time is when I met my beautiful
wife I proposed to her she said yes
without knowing that had zero dollars
and no job and no prospects because I
was wrestling and
we suddenly married about two or three
before we got married I was like I had
to figure out how to pay for stuff
because I have $0 it’s funny how these
things don’t go through your mind as
you’re proposing and everything it’s
just like later you’re like huh how are
we gonna eat anyway and so I’m sitting
there and that night I see an ad for
this how to get rich quick on the
internet thing and it was like this
event is happening local Holiday Inn
which is actually not too far from here
and I was like oh my gosh I may be rich
on the internet site called the number
got the tickets went to holiday and I’m
sitting there and I remembered the
dude’s in there talking he said he
starts showing these things he said this
is the cells letters like it’s like a
big long letter and it’s a it’s a web
page has this huge letter and we’re
going by ads we drive people the sales
letter and if I wanted people by like
read it they buy the product you make
money and as I’m looking at I was like
oh my gosh this is exactly what everyone
was doing with cells that are like back
when I was a teenager right they were
finding a list of people interesting
topic they’d write along for themselves
or they put it in an envelope put a
stamp on mail to somebody and hopefully
one or two percent of people bought the
thing and I’ll say made money this is
the same thing you’re just instead of
having a print thing it’s just this long
website this sells leather you drive
people who are interested to the sales
letter and try get to one or two percent
people do buy and I my mind was just
blown I was like I already know what
they’re doing this is amazing I started
freaking out and that was what I like I
got started in this business okay and
from there I started like finding all
his websites that long-form sales
letters and at first I was just always
confused by cos I was like why have
something read this is so long but then
the right sells letters the ones that
were had information I was interested in
I would read 60 70 pages of copy
sometimes and by the time at the bottom
I was like I must give these people
money like I have to write sermo she
hasn’t been sucked into a really good
cells that her and so for the next man
probably seven eight years of my
business that was what it was we were
drying long-form cells that should we
find a product create an offer make a
long-form sales letter drive traffic
that thing and that was how we did
everything and this is about the time
that YouTube started coming out and
people started doing videos but a
problem we do videos in the band which
was so hard was so expensive in videos
were super choppy and you have too many
videos on a page the whole page would
crash it was just it wasn’t it just
wasn’t like efficient to do video so
people some people were like oh yeah
this is the future we’re gonna make
video infomercials and and it never
really got to that but you know it just
it took a long time and I remember a
couple years later I had this friend’s
name Keith Wellman and Keith
one day had an idea and he took his
long-form sales letter and he turned it
into a video but it was crazy all was
was like a video you had seen
something’s before I was like the first
sentence and then he read it was like
hey guys welcome to a website and there
showed the sextons over the next three
minutes I’m gonna teach you boo oh I’m
in the next sentence like it basically
read the sales letter to you and I never
watching it I was like this is so weird
it’s fresh things I wanted I want to
scroll and scan through see everything
but I couldn’t because there’s no way to
scroll or scan it was just this video
and it was like little sentence after
sentence after sentence and I got so
much things I wanted Hopeton I want to
see what the next sentence I mean I just
I sat there and watched this whole thing
for 20-25 minutes
and when I was done then he had an order
of the link pop open and to go sell the
product I never watched it I was like
that was fascinating I couldn’t stop
watching this this thing
and and they message Keith I was like
how’s it doing and he told me like I
camera the cells but it’s over a million
dollars during the Christmas vacation I
got no product launch there nothing I
just an email that’s my last producing
and people went crazy for it and from
then after that people started being
obsessed with video sales letters and
video sales letters at first were just
basically a long-form sales letter but
instead of like someone reading it just
like here’s the headline here send
someone here sense number two in like
the person would read it as it was as it
was appearing one sentence at a time
okay and he still actually worked really
fact that he probably seen a lot of
people doing but having done one for a
while but they still work really well
and so the next man probably five or six
years everyone’s shifted to video sales
letters just video sales letters and no
copy whatsoever it’s just video that was
it and I think that it was so unique at
the time my people scenario they start a
video night I can’t leave they watch the
whole video and fix five or six years
like that those work the best in the
world now fast forward to today I found
and I’m not sure if it’s true in every
market but most markets I’ve dabbled and
played with it’s kind of a blend of both
it’s not just the cells that are or just
a video it’s a blend of both where
there’s a video of the top right and
then the cells that are down below a lot
of times it’s the exact same thing
word-for-word but you have different
modalities that people like to learn
from right I’d like to listen so I’m
curious for you guys listen here now
how many is right now like to consume
things through video like this like you
like I respond to video have some
explaining to me okay if your video
person you’re number one okay number two
if you’re something like I don’t like
video I don’t want to read something
want to scroll through be able to read
and get the bullet points really fast
you’re my readers who are my readers
okay so why don’t you so if you’re a
video person type in
video down below drive video okay now if
you’re a text person write text down
below
I suppose II like text versus audio how
many there are okay text for this video
my guess this is probably a 50/50 half
he doesn’t want to watch the videos have
he’s already text and my guess is for
most part if this video you’re just
gonna bounce or if it’s a text you’re
gonna be like you’re gonna go with the
modality like the most and so I found
four highest conversions today and this
may shift tomorrow who knows he’s having
a video of top for the people who want
video and having the long-form cells now
I’m a little bit’s typically the same
copy but once for my view my my Watchers
ones for my readers and I will notice
like you watch the analytics on the page
you’ll see your viewers sitting in a
watch the whole video where’s your
readers coming they watch like three
seconds they pause they scroll down they
start reading okay and so I having both
and so most of my videos cells letters
have both elements in it chem alright so
there’s a long story to get you to where
we are today for video sales letter
funnel okay so here’s what a video sales
letter funnel looks like again typically
I’m gonna be selling that they’re kind
of similar to the unboxing funnels we
know so the order forms not at the top
cuz I’m selling something more expensive
so I need more time to explain what it
is before I ask somebody for money okay
with no-brainer like low ticket like
free plus shipping up to 10 20 30 bucks
what happens is okay to have an order
form up high because because doesn’t
take a lot for me to convince someone to
buy I’m sowing a $500 product I want to
make sure I got the presentation pretty
close to done before I say here’s what
the prices okay
and so they notice over for me just down
below or it’s on a separate page okay
and so this is kind of structure there’s
a video down below that’s gonna be
called videos video spoiler boxes now
Add to Cart button down below that’ll
have like typically my long-form sales
letter down below we have an order form
bump and then up sell one two and thank
you okay now I can go deep it up sell
one two and thank you because those are
very similar to what we did in the
unboxing funnel so you haven’t watched
those videos yet go back watch the
unboxing videos because the same concept
if I’m selling information product my
upsells are gonna be the next logical
thing okay if I’m selling physical
products would be more of the same thing
at a discount okay so that’s what you
Scott can’t understand the upsell pages
are very almost identical to the
unboxing funnels okay it’s just the
video sales letters the thing that’s
different in this funnel okay
so here’s an example of video sales
letter we did yeah this is for the old
funnel University wait ahead on that top
and there’s a video of me and this is
one I didn’t do PowerPoint style is to
me basically doing my presentation just
like I would do a webinar but this
became my webinar and the entire
presentation was here okay
so that was that’s how the video cells
that have worked and city hasn’t me
thinking will Russell what do I say
inside my video sales letter so um I
want to do two things number one I want
to go back to presentation number one to
kind of touch upon it the very first
session talked about hook story offer
but number two if you want to go deep
and really understand and see and study
my trainings on the perfect webinar and
hope either say exactly how to craft
this okay but basically comes back to
what I say in the video you are telling
your Epiphany bridge story someone’s
coming to this video they’re just like
you you have to remember that you
remember what was the emotional
experience you had what’s the epiphany
what’s the bridge you had they got you
over here okay and I remember no
technobabble you come back and you’re
telling them your story okay that’s the
core constant what’s happening there
okay now this is the perfect webinar
framework it’s what he has on session
one there’s four core stories right the
first the first shot at the big Domino
is your origin story so if company comes
my video is like hey Lynn Russell run so
let me tell you my story about why I
think funnels are the fastest way for
you to grow your company they told me
origin story about my pivot eBridge
origin story about why I believe that
the same about offer was the greatest in
the world okay right and from there I
could announce okay what’s the vehicle
what are their false beliefs about
vehicle now am I telling the story then
hopefully gonna Trump their story it
breaks the false belief they about the
vehicle then I moved the second part of
the secret number two which is their
internal beliefs like what’s the thing
personally I believe this is a good
thing I don’t think I can do it then
tell a story about that boom and then
the third thing again I believe funnels
of greatest in the world I believe I can
actually do it but I can do something to
drive traffic right or I believe that
keido’s must die for me I believe I
could actually do but my wife’s gonna
buy ice cream and I know and then I’m
gonna fall out if you tell us this the
whole thing is gonna fall apart the
external belief right so I tell the
third row by the external belief and
then I move down I do the stack in the
clothes okay and again if you’ve read
the extra secrets book go into am i
perfect webinar training this is stuff
we talk about all the time some I can go
deep into it but it’s basically it’s me
telling my four core stories and then
making my offer through the through the
through the stack in the clothes okay
that’s the that’s what I put in here
like that so I put into this video right
here okay all right and then if my
stories trump theirs that’s the sales
video it’s the sales led of my short
Trump stairs knocks down the big Domino
and they become a customer that’s it
okay
so that’s the first part of pages I have
the headline top are the video sales
letter and then below the video I have
what I call video spoiler box I tried to
get
call the Brunson box but nobody ever
does so if you want to like kiss up to
me call it the Brunson box if you want
to call it what it is it’s a video
spoiler box so the video spoiler box
the goal of video spoiler box is get
someone who’s who’s coming out and see
the video like I’m gonna watch it’s not
and they start kind of going down and
and and you have us this opportunity
grab them before they leave right it’s
almost like a like a preview or a
trailer in a movie right like you see
the Train you’re like okay I want to
watch that now some of the video spoiler
boxes it’s kind of grab real quick and
that great they don’t bounce with video
this we’re gonna learn a video I’m like
hopefully hook them a couple times
they’re like oh yeah I’m gonna be a part
of this video I want to watch this right
so for me usually if you go spoiler box
I’ve got four different things here
number one is the hook it’s a hook that
it’s inside the video that I’m gonna
hook them with right so like in this one
for example it’s thicker more on tight
weeks can make a huge huge changes I’m
going to show you four for my top split
test that are so simple and you can use
this up in just minutes that will
directly increase dramatically increase
your conversion boom there’s a hook
right and a story and an offer like all
things are in there like watch this
video because that you’re learning this
right here number two your next hook
boom not all people buy the same way
here’s story let me show you the secret
step that had before my phones allowed
me to know exactly how to get them to
buy boom and then the offers like go
watch the video okay number three see
comes me there are only three funnels
that actually matter
we found a 90% of our income came from
just three funnels if you focus on
anything else you’re just flushing your
money down the toilet
hook story and the video the office go
watch the video right and then number
four here’s what’s the next step get
your 14 day trial membership funnel so
this is like where we’re going hook
story and then go watch the video for
the offer okay
and so that’s the vo spoiler box that
gets them to actually go back and like I
got to figure out what is number three
what’s number two like he gets them to
go back and consume the actual video
okay it’s crazy to me like all the
highest converting offers I see online
is that right there and again if you’re
doing a sales letter version underneath
a out to Cart button that have the whole
long-form version of the cells that are
down there and then from there the rest
of the funnel is the same same is
unboxing funnels okay with an order form
bump we have up so one upsell to and
thank you page where we can send them to
the next funnel or whatever happens in
that step okay
so that is the video sales letter funnel
that’s the first type of presentation
funnel alright now we move on to funnel
number two which is a webinar funnel the
most you guys know that the way we grew
click funnels we use the water from type
of funnel
but the primary way especially initially
to give us from 0 and 10,000 customers
was 100% through webinar funnels we just
had one funnel and we perfected it and
we did over and over and over and over
and over him if you heard the expert
secrets book the original version I go
through D but how I did it and how it
worked and in the process and basically
we did a webinar at least once a week
every single week was for the whole week
filling the webinar we did the webinar
we closed out when we happen through
that process over and over and over
again ok I still think viruses starting
a company from scratch the very first
funnel I would focus on is webinar
funnel and be the very first thing I
would do immediately to get started I
think the majority people come to my
world today I can rustle I learn about
all the funnels you know which one
should i do first most of you guys this
is the one I’d recommend you do first
not everybody like you’re some physical
products that probably start with the
webinar if you’re selling any type of
information products and have a coaching
consulting all those kind of things
webinar funnel is still still my
favorite so take that for what it’s
worth all right webinar funnels this is
what a basic webinar funnel looks like
it’s very simple and very basic there’s
a page we will register there’s a
thank-you page thank you for registering
then they actually have the webinar that
happens somewhere and then at the end of
webinar you sell them your offer okay
there’s an order form that’s kind of it
it’s very simple and very easy right so
for example this is the this is the
webinar funnel the bill click funnels
okay it’s not difficult not complicated
there’s some strategy to understand it
how like again there’s the framework and
then the things we weave into the
frameworks let me walk you through that
so you saw the framework let me walk you
through the art that goes into it kay so
the first is the registration page you
know a couple things about registration
page the more curiosity you weave into
the registration pages the higher your
registration rate will be okay listen to
how much curiosity is in this in this
headline my weird niche funnel is
currently making me seventeen thousand
nine hundred forty seven dollars per day
and how to ethical a knock it off in
less than 10 minutes okay my weird niche
funnel that God causes curiosity
screaming 17 grand a day like what
children in a day and how to ethically
knock it off how do you attic lee knock
something off that makes no logical
sense whatsoever and you’re in less than
10 minutes like there’s so much
curiosity even the image like why is
Russell a king loose like what’s he
doing he’s holding a web page in like
it’s just weird right this is how much
curiosity like I don’t know what this is
but I need to register okay so this is
what we use to launch click funnels
and I was doing this webinar honestly
was three to five times a week during
the first four or five months click
funnels link we got down but through
them two times a week and then by the
energy once a week and it’s not from
zero to the first ten thousand members
was by me doing this webinar over and
over and over and over again okay that
was look they got people in okay so
stage number one
now if the registers in the next page is
our Thank You page let’s say thank you
so much registering and webinars
happening Tuesday is happening Friday
whatever that thing might be okay here
life you give them reminders like don’t
forget put on your calendar like all the
things they’re not going to forget about
the webinar okay and then the next thing
you can do here is you can there’s a
couple of methodologies but basically
it’s like you can make him an offer on
Thank You pages if the webinars not for
two more days like wouldn’t you give
this gap right now what if you creates
something you put him Thank You page
that you can then sell to get you to
recoup the advertising costs that you
spent to read get someone to buy here
can sometimes call us the self
liquidating offer so I got put an offer
here like hey before you come to the
webinar go buy this 20 dollar ebooks can
help you understand blah it’s gonna help
you to get on the webinar all right
something like that so this is a great
spot where you can sell something when
we did we locks click funnels we told
people go get a tube free trial then
register for webinar I said webinars
coming up to prepare for the webinar go
get a free trial to click funnels and
just try it out and so we got people to
go and create an account here and create
their account click funnels before you
came and I also said get account quick
photos and bio.com stickers books so by
getting everyone to register for webinar
which are pushing them to the next steps
or value ladder go get free trial go buy
my book and gets them into the bonding
process okay so that’s kinda what
happens this registration page Thank You
page now inside click forums we don’t
have software that actually runs the
webinar okay so the ones that we
typically usually the GoToWebinar or
zoom are two amazing webinar platforms
and they integrate into click funnels
okay so if you look at page number one
this page right here this is Bill and
click funnels and I integrated neither
good webinar zoom into this funnel so
someone clicks on I put the email
address and it goes and creates the
webinar inside a zoom or GoToWebinar
okay
so then what happens now is then when
webinar happens Thursday at 2:00 or
whenever you’re doing it boom they log
into GoToWebinar login to zoom and
there’s a live video of you doing your
presentation okay and that’s it
so this isn’t caught this is an example
of a GoToWebinar that me and Jim Edwards
did where we were selling funnel scripts
okay she’s the live presentation of us
selling our thing no he wanted Russell
what do I say to this presentation well
let me guess you should guess you can do
this you’re gonna tell your Epiphany
rich story about why you care about this
why so exciting okay you tell your
origin story at the very beginning your
first push the big domino they’re going
to tell your story about your vehicle
but internal bleeps your external ease
then you do the sack in the clothes okay
literally perfect webinar 101 you’re
gonna go watch that training and read
the extra seekers book master it and
that’s the presentation you give okay
and if you do that you to the right all
dominoes will fall on the end the
webinar they’re gonna rush to the order
form to give you money then one big
thing to understand we tested this like
crazy on the order form you don’t want
to go and like do long form cells that
re explaining everything I’ve seen more
people talk someone out of a cell at
their order form than anything else but
if they go to your order form they are
ready to buy all you do is you just let
them buy I think that’s it don’t like I
just have a recap like here’s everything
you’re getting the offer is a picture of
it give me your credit card okay it’s
just very simple very easy I’m not
trying to go and make this more
complicated than that okay all right
and then in the webinar funnel after
after it’s live we used to put up a
replay page was a simple page and click
funnels replay page and we usually will
give them some urgency and scare so that
K this wet the replay is gonna get for
two days go check it out I’ll have a
couple emails I’m saying you know
talking about urgency scarcely this page
we’re pulling the replay down in 24
hours in 12 hours and three hours has
gone and then that pushes people through
the cycle of urgency of scarcity okay
that’s basically the webinar funnel
works and I said that’s how we built
click funnels was interesting is um if
you look at year one of click funnels
when the year ended with ten thousand
members and click funnels and what
happens we had about 25 hundred people
who bought click phones from the webinar
who ate a thousand our version back then
so 25 people 2,500 people bought from
the webinar and from that member um
Thank You page I told people to go get a
free trial for every person that bought
the thousand dollar version and click
funnels with number 3 people stuck on
the trial okay so the end of year one
with 2500 people pay a thousand bucks
and we had 75 hundred people who are on
trial pay $97 a month okay and that’s
how that was the foundation of how we
built and launched and group click
funnels okay so that’s why webinar
funnels are so powerful now there’s a
variation flows you guys who either have
webinar presentation that’s killing it
or or you don’t want to do live webinars
which I can go on around under the day
you should do live webinar at least like
a hundred times before you automate it
but when you’re ready you can create an
automated webinar funnels
similar with some different intricacies
chem so basically the way an auto
webinar funnel works is someone
registers and then the webinar actually
happens and click phones it’s a it’s a
video presentation of your webinar it
happens on clickfunnels
and if they’re pushed in order form okay
it’s very simple so for example this is
our funnel scripts webinar we did it
live Jim Edward and I did it live
initially through regular webinar funnel
then it was done we took that
presentation that was recorded it
converted great and we put it here so we
made a webinar registration page notice
this once a hit-and webinar starting it
today at 10:30 a.m. so you got 8 minutes
for it starts come register and register
it then it takes the next page oh and
then here’s another here’s another
variation this is our secret funnel
strategy comm same thing we got a
webinar right here they register for it
and they get a 48-hour pass that says
you can register you’ve got 48 hours to
watch this presentation ok and then boom
and from there takes them to the red to
the actual broadcast room where they’re
basically it’s the webinar video
embedded on the page this is me and Jim
doing our webinar on the page this is me
at the 10x growth con doing my
presentation videos embedded on the page
and they’re both there now a couple
things you’ll notice they’re kind of fun
on the the 10x secrets one on the right
hand side
number one is notice down below below
the video what we did it says 10 X 12
conference timestamps and these
timestamps in there that look like
anything to you guys this is a modified
video spoiler box ok it’s me taking
bullet points of all the important
things that happen throughout
presentation all the little hooks that I
can use to grab someone in there right
so this is time-stamped and one day 53
I’m gonna show you how to instantly
outspend your competitors and capture
more potential customers in your market
number two in 11 minutes 22 seconds you
really learned that the life you want
the married you want the family want
he’s gonna be fueled by the businesses
you build and so on and so forth so I
have all these little hooks down there a
little modified video spoiler box to get
them to watch the presentation I’ve
known all of my presentations but we did
here it’s working great I also in this
would have a little button says read
transcripts and I click on there opens
up a new page or someone can take we
took the whole presentation made a huge
long sales letter and they can read it
so I have a version for my for my people
like video and my version of people like
to read text I have people who literally
will come here and they’ll download the
transcripts print them out and something
to read them on their pay you know read
them like like a newspaper circle things
and then that gets them to go and buy so
I have both modalities there ok
so understand like you don’t have to do
all these things like most of my
I don’t have a video and the transcript
and the video spoiler box those are the
art that I’m weaving into the funnel
framework okay because the funnel
framework simple registration page page
we actually show the presentation and
then order form okay but I’m just
weaving in my art and so I want to show
you both of these because they’re
similar but they’re both different as
well okay and that here is the order
form again an order form simple there’s
no like me reselling it’s just saying
here’s a recap of all things you’re
gonna get and the here’s where you put
in your credit card okay
and then obviously have some registers
with email sequences that push them to
go watch the webinar we have urgency and
scarcity they gave him a 48-hour pass
after 48 hours and 24 hours and 12 hours
and three hours and then from there we
pull the webinar presentation down for
them okay so the email sequence is
moving through emotion and logic and
fear urgency of scarcity okay so those
are the different webinar funnels all
right okay I got one more funnel type to
show you guys alright so the third
funnel type is a product launch funnel
now product launch funnel was made
famous by my friend Jeff Walker and Jeff
Walker he actually when we launched the
dot-com seekers book initially he won
the affiliate contest and I gave away a
Ferrari that one in another affiliate
contest and he won it so Jeff is a
really really smart guy and he’s kind
he’s pioneered this it’s been used by so
many people it’s not my personal
favorite funnel type just cuz I love
webinar so well but people who like
product launches they kill it and I’ve
done a bunch of them as well I can I
show you guys the process because it is
really powerful funnel type so number
one here’s the funnel structure this is
the framework of what a product launch
funnel looks like okay the very first
page is a free workshop where you get
someone’s email address okay the lead
magnet is this workshop okay they opt-in
and there’s a video number one there’s a
video people leave comments down below
and then a couple days later they get
video two with comment the people can
comment down below come in as later
video 3 then come down below and a
couple days later get a video for where
they make an offer and it takes them to
an order form and infinitely buy the
product ok so that’s what the product
launch funnel looks like Jeff Walker
calls the sideways sales letter which is
kind of interesting so he says basically
typically most we have this long form
sales that are selling it he’s like I’m
using I’m tipping this sells out on the
side boom and the video number one is me
teaching the very first part of my sells
letter video 2 is the second part of the
sales letter video 3 would be the third
part
four is the fourth part okay so it’s
extending this this uh this consumption
of this training slash selling over a
period of time okay it might be each day
to get new video – every three days
every five days give new video that’s
kind of how its how its structured how
its set up okay all right so let me show
you how this works so page number one is
your lead magnet or giving away free
workshop okay so hey opt-in here we give
you free workshop about how to build
your funnels quickly wherever might be
right so that’s video number one they
put their name and email address in and
then boom now it unlocks the the lead
magnet which is this workshop okay so
video number one boom make the first
video which is the first part of
workshop making video number two a
couple days later the number three a
couple days later and that’s kind of
works there’s some you guys might be
wondering well Russell what do I say in
those videos okay you’re never gonna
guess okay literally you tell your
stories right you tell your people good
stories about your thing okay
what’s interesting is when I do mine I
use the same perfect webinar framework
okay the number one is my origin story
and my story about the vehicle that’s
fitted number one but your number two is
my is talking about the internal beliefs
the number three that is going into the
external beliefs and number four is
doing the stack in the clothes okay so
get if you’ve studied the perfect
webinar or read the expert secrets book
you know this framework already it’s
just taking those stories now order and
now vision number one is your origin and
vehicle video twos internal beliefs
video three is extra belief some video 4
is your stacking your clothes okay it’s
again he calls a sideways sales letter
it’s the same thing I’m taking this this
structure sales presentation that’s
proven to work over and over and over
again I’m just tipping outside I’m
getting them this first chunk first
second chunk later third chunk later
fourths chunk later okay and if I do
this presentation right I do the video
one two three four correctly then my
stories will trump theirs and their big
Donald was gonna fall and they’re gonna
go the order form and they gonna buy my
product okay
video before again is the stack of the
clothes this is where I basically do my
presentation if I come back to module
number one of this training course I
showed you guys the first fifteen
minutes is my origin story second
fifteen minutes a secret one secret to
secret three the first hour and last 30
minutes is my stack of my clothes that’s
what this presentations this is my stack
of my clothes I do for 30 minutes here
okay so here’s the product launch funnel
again free workshop page this is the
framework video 1 video 2 video 3 video
4 is
the where they get the offer okay and
that’s the product on funnel okay do you
see how if you look at any of the
funnels here the presentation funnels
they’re not it’s not something brand new
you gotta learn or discover right it’s
taking here’s my presentation there’s
different ways I can I can I can show
that number one is I showed just as a
video sales letter right or number two I
do it as a webinar someone registers I
do that presentation live and a live
webinar right or number two and a half
is I think my live one tonight and I i
replicate the process my building of
that auto webinar structure but I’m
building it out in in an automated
webinar right or number three is I’m
taking that video that presentation I’m
chopping up into video one two three and
four okay but it’s the same presentation
it’s just three different ways to
deliver that presentation okay so that’s
what’s so core to understand this level
of the value out of your selling
something from five hundred to a couple
thousand dollars you sell it through a
presentation the presentation is the
same okay if you McGee kit out with me
at all over the last couple of years to
talk about perfect web and our expert
seekers all this stuff like that
presentation has not changed or shifted
at all one iota all it’s done is yours
take net presentation you’re delivering
it to a couple different different ways
okay need some there’s pros and cons of
every single one of them but that shows
you the frameworks of how they work and
now you just gotta go take your art your
stories your things that you’ve kind of
figured out your offers and you’re in
your weaving those things into the
funnel structure for your presentation
funnel that makes sense okay alright so
if you look at that right now we have
covered Lee funnels our Lee funnels
through a funnel summer funnels the
unboxing funnels your book funding a
cart from your challenge funnel and now
he’s talking about presentation funnel
to our video sales letter funnel or
webinar funnels and our product launch
funnels so we’re gonna break here in a
few minutes for for lunch and they kind
of get ready for next session the last
session here we were talking about is
the back of the value learn how do you
sell really expensive things things from
8,000 to 10 to 15 to 18 to 25 to 36 to
50 to a hundred thousand and a million
dollars and below okay if your business
is something that that’s selling those
type of things where you want to be
someday in the future that’s what these
phone funnels were for they’re powerful
they’re simple they’re easy to use and
now we understand the structure of those
you can weave your art into it Italy
high expensive things very very quickly
so that’s the next yes so much yeah
we’ll take a 30 minute break little 27
minute break or so and we come back we
will jump into back-end phone funnels
thank you guys and we’ll talk to you all
in a few minutes
[Music]
[Applause]
if I had to predict where I would be one
year from the day I signed up to join
Russell’s mastermind
I could never have predicted the growth
it has been a life-changing experience
the final hacking live is an event that
is put on by Russell Brunson where he
shares with Internet entrepreneurs
exactly how to accelerate their success
by using a software that he created
called click funnels to create websites
that actually make sales in a very easy
way for people who are looking to
succeed online click funnels came out of
nowhere they took the marketplace by
storm just like Apple did when they
first launched the iPhone it was it was
not a linear move anymore it was a
quantum move and improvement that’ll
open up a gap to allow people just like
you and me who are not technically savvy
we weren’t born in the matrix and we
didn’t have a chip and planted in our
heads we are not engineers or computer
science majors an opportunity to cut and
decrease the time of stress and anxiety
and suffering behind a keyboard trust me
you can talk bad about my mama but you
cannot talk about about clickfunnels
because what clickfunnels has done for
my business
McCann Tevan begin to tell you russell’s
just make it so simple for anybody to
just instantly get it so authentic one
of the most genuinely nice individuals
and human beings you will ever meet
brakes are down really easy he’s just a
risk-taker he’s a mover and a shaker the
first time I spoke with him you know
immediately I knew I was playing small
we took these guys to exotic car racing
plates what’s better than getting an
exotic car it’s called dream racing
right like all like all it is is a dream
and some people’s mind being able to go
to the dream racing track the exotic
track and get into a Lamborghini and and
get into an Aston Martin and what it
seeds is you tell it either it’s gonna
be a dream or it’s gonna be a reality
it’s really up to you Russell was
running a contest it’s gonna give his
Ferrari f430 all’s I did was tell the
world about this awesome book and I got
this Ferrari which is absolutely
ridiculous it instills in you that that
necessity to to really give to other
people I think we’re we’re over $25,000
right now for world teacher aid every
single funnel that gets created $1 gets
donated to a world teacher aid I think
Russell was able to raise money for two
schools and that’s huge they were all
excited to be there and excited to be in
that room being an entrepreneur I would
say it’s like the loneliest job in the
world because it’s kind of you and your
thoughts and you see other people you
kind of connect I’m not like in a real
way with them I like bringing people
together just gives you the ability to
be around other people who are like you
who who think like you and who believe
like you and for me every time I get
around good entrepreneurs like my vision
gets bigger you literally sit next to
people who are
a million dollars other people who are
just brand new everyone was here they
want to share and they want to see
everyone else succeed I come to a live
event where Russell can guide me where
people next to me are smarter than me
and I information that’s absolutely
priceless
I wanted real clickfunnels members to
come in to speak this funnel type
Russell talked about this is what I did
how I did and how I’m making 100 grand a
month I offset it like becomes real you
get to hear more stories and more action
plans more principles to business in the
trenches what’s working now information
you want results faster here’s a faster
hack go this way here’s the concept and
then so here’s that here’s the working
for someone just like you and that was
my favorite part
[Music]
it will accelerate your success like
nothing else out there
[Music]
there’s just been so many tools out
there very few have been aggregated to
do everything you need to do to create
success click funnels is an amazing
software that allows you to sell a
product online quicker and faster than
anything you’ve ever seen in your life
[Applause]
this is a simple way of making pages
that convert you know I mean they’re
like business oriented templates that
already start beautiful but that you can
very easily customize those seamless
takes an hour – takes three hours nine
whole funnel both then I just go you
know in one day you can get that idea
you can be live you can take that idea
out of your head and you can actually
make it real authors speakers high-end
coaching we do marketing products for
real estate agents t-shirts every kind
of person is here and it’s awesome
whenever you think about hacks tips and
tricks right it’s like the fast way to
do it it’s about taking best practices
from people who have already proven what
works funnel hacking isn’t about
stealing it’s about modeling and
creating your own spin it’s already
working I think entrepreneurship is
being hacked here
it’s people who are doing stuff every
single session that I’ve been in is
pretty much been a standing ovation the
caliber of speakers Marcus lemonis Sean
Stephenson Russell has those people here
at the event
Russell Watson he genuinely wants to
make a difference in the lives of many
many many many many people it gets more
excited about the success of others than
he does about his own success he really
cares about the bigger picture in terms
of where this is all going
he’s helping tens of thousands of people
grow businesses
the event is where you get clarity and
courage to get confidence to do what I
know I need to do I was from
Christchurch New Zealand no one you make
and now I had a global audience
literally been the emphasis between my
business not even being to it being in a
multi six-figure level in six months
couldn’t have done that with the yellow
pages that’s the opportunity I see all
of the open potential and horizons that
are at my fingertips it’s just way more
than the platform itself you can
fast-track your way to success
my name is John Zachariah and I use
clients other companies is like button
is my favorite platform there is it will
transform your life
[Music]
I like to thank you for joining us on
this trip when we were looking for
all it takes is one great idea one big
thing that’s implemented then
everybody’s just one funnel away from
having the life they’ve always wanted
there’s one phone away I’m coming a
weight loss culture becoming a
best-seller becoming a company with a
foundation a funnel is what builds your
business now I don’t think there’s a
business alive that this would not be
transformed by as soon as we walk into
the hotel you just feel this
overwhelming energy one thing I can say
about funnel hacking lot I know this is
gonna be one of those HubSpot we’re
leaders in our industry come together
we’re the gurus we’ll come together all
of these people are hustlers everybody
is working on something so there’s this
camaraderie that you can’t find anywhere
else but all going after the exact same
mission which is impact and income the
people in our industry doing so many
different sorts of things crushing it
your beliefs are built up as far as it
possible the go get is the people
getting it done the people that you feel
like man I can never connect with them
you know they’re here you’re not only
getting people who all consume and play
off the same playbook they’re showing
you specific examples of it in action
and it’s not theoretical everything
actual will be works he brings in the
best of the best you get these people
that are worth millions of dollars and
they’re just sharing with you their tips
and their strategies and you just grow
exponentially it’s electrifying you got
to be around people that are killing it
so that you can continue to kill it and
you can grow and do even greater things
it’s two comma Club that basically means
that I’ve sold over a million dollars
online so imagine you’re getting this
platinum plaque if you were a Grammy
Award winning artist who sold a million
copies but instead you sold a million
dollars to clickfunnels
in this room alone there’s literally
over a hundred millionaires and if that
doesn’t speak to why everyone should be
here I don’t know what will Russell
gives you the education with his product
don’t take complex things and he’ll make
them very easy to understand and most
important implement he legitimately is
here to help entrepreneurs create
amazing lives he has the biggest heart
if you want to make money and you want
to make a difference this is the perfect
event for you
we are funnel hackers here to remind you
one more time your life you want the
marriage you want and the family that
you want is gonna be fueled by the
businesses that you do
you’re only one funnel away
when we’re growing up we learn a lot of
things about life from life that are
just not true six days a week one day
off a week one week off every six months
and I wish I had someone to educate me
that college was gonna bring me food
stamps I know some of you are feeling
that indecision that uncertainty well
today today’s the day that you change
the world
start small by admitting that there’s
something that you want to do and you
don’t know how to do it some of you are
not willing to be bad something long
enough to get good at after all the
money invested for all the time after
all the hope I’m in the same place but
here’s what’s interesting when you make
a decision and when you become something
else it’s much easier the next time
because we are crazy agreed that’s what
we do it’s entrepreneurs makes more it
is easy to assume that it’s Talent I
don’t believe in talent I believe in
good habit if you know that your thing
can truly help people it’s your duty to
make sure as many people get it as
possible it reminds them of their
journey and where they’re at and that
they can keep moving forward and they’re
counting on you and that’s why we get up
every morning and create a new reality
come back to the present and insist it
becomes real you don’t have to be me but
there is one game that you cannot lose
it like me little old me a stay-at-home
mom history major from college didn’t
know anything about Fitness one year ago
I was sitting in your seat at the last
funnel hacking life
and the lesson is like you this is your
family in their new home it started with
the people you have to take that
identity as a funnel hacker and you have
to say magnitude of the pain will equal
the magnitude of the reward it has to be
that way
my funnels work because I work I
honestly need the entrepreneurs are the
only people that can actually change
this planet we’re the ones that are
crazy if you go out there and try to
change things
like a good funnel hacker I said I can I
will end up storing that’s what we’re
here to do today I meant what I said
about you up I don’t say things lightly
have such respect for me rustling either
what I love that you’re doing now is
you’re teaching them to be givers and
seeing the value of that getting hooked
on that you know tomato sauce plenty huh
congratulations every single
for a million dollars trophies have
garden-wall decided called into comic
level work
[Music]
[Music]
[Music]
beneath the gaze of the Nashville Sun
life at Faneuil hacking life begins to
take form a sight not to be missed here
we can see the migration of nearly five
thousand funnel hackers descend upon an
unsuspecting hotel for a brief period
for days this habitat will dramatically
change the finalists hacker for me saw a
rare species but ever-growing by the
thousands each passing day throughout
the year most of us do not see them
often questioning their existence if it
weren’t for their countless retargeting
ads they wake in the early learning
hours and are usually found in a crowded
gym
mentoring the curious young hatchlings
rejoicing in the Sun by the watering
power for a brief moment and of course
recording more hours because the
backdrop is just stunning they
congregating what’s known to scientists
as a joint venture
the outfit of choice being matching
t-shirts and and agamous signifying the
bond that ties this dispersed breed
together
this is identified by a greeting ritual
of an endless myriad of high-fives
hugs AcroYoga and handshakes from the
field to the ocean in the early hours
they descend upon one single enclosure
as the door swing open the hackers
spring into motion flopping at 30 miles
per hour in a race to seat supremacy
only the most spirited will lay claim to
a coveted view
[Applause]
from there they revel at the arrival of
the alphas who impart their wisdom from
prior hunts
during this time their feeding ritual is
complex many subspecies survive on a
diet of coffee and water which often
unintentionally creates a conflict of
having to choose between absorbing
knowledge and going to the bathroom as
the voyage comes to an end they
celebrate with a multitude of unpolished
dance rituals and whatever this is a
pleasing sensation they have replenished
their minds and spirits and are fit to
return to the wild
fhl is a unique anthropological
phenomenon fit for the most peculiar of
entrepreneurs
those that have discovered that running
a business without the fire is just
stupid
[Music]
[Music]
[Music]
[Music]
[Music]
[Music]
[Applause]
[Music]
[Applause]
you
[Music]
here’s to the crazy
portals work because eyes work
our skewers are the only people that can
actually change this planet every day we
have a chance to wake up and figure out
what we’re gonna create we’re gonna make
whose life so we’re gonna change which
is the most exciting thing in the world
does this feel like a family reunion or
wife I’m gonna ask you to listen maybe
like you’ve never listened before you
would be making millions and reaching
millions if you knew that is how
powerful this model is you guys have an
unfair advantage by being a funnel
hacker the more you understand
behavioral psychology the better
marketers will be when it comes to my
funnel when it comes to my business what
are the facts of my fruit just start
there people will find you as you find
your voice there people will find you
but you cannot find your voice until you
start until you begin till you start
moving forward
[Music]
[Applause]
[Music]
you
the energy at fhl is like nothing else
you can imagine at a convention
the crazy part that you’ll find in any
room when it comes to frontal hacking
life it’s everything you could hope for
there’s heart there’s family there’s
community and you see Russell’s face
everywhere you go and then and women on
stage with two comma Club awards an X
award people are dancing on stage when
you come in you’re getting high fives on
the way in that’s why phone hacking live
exists think better than a nightclub
there’s a feeling to this room the
energy is so powerful there’s 4,500
people here today we want to make a
difference there’s nothing like this
audience people are running in they’re
excited and this is what funnel hackin
does
[Music]
I want to be here I went through
probably 12 business tries and they were
all completely failures I kept getting
the questions from relatives is this the
one that you’re gonna be successful with
and I spent many years growing a few
businesses and just struggling feeling
completely alone isolated you know my
head down to the grindstone hoping to
figure out the way finding clickfunnels
like Google boy finding a flashlight in
the woods lost at night it’s been a
flashlight for us it’s brought us home
being in the same room with the software
company and the teaching and the
coaching that freed me from the bonds of
debt it was really really emotional it
was intense
[Music]
I felt a little internal nudge I
couldn’t explain it I knew if I got in
the room from Hawking live things would
change I didn’t know what to expect I
was really excited to just see what this
whole world is about I am a college
student the only reason I’m here is
because I begged my parents to buy me
the ticket for Christmas getting here
the first day and I came like this is an
internet marketing conference it was
thousands of people from the moment you
walk in the door there is heart there’s
family there’s community it is like
walking into your own ecosystem and then
I see all these individuals from
different walks of lives and they’re
just like how are you what’s your name
what do you do even though we’re all
coming from different businesses doing
different things you’ve never met
somebody but you have this commonality
so much personality so much expression
that people tie their hair different
colors and wearing crazy suits people
are dancing on stage when you come in
early in the morning so I’m a marketing
degree and I have no idea what I learned
in it no marketing skills no business
skills of any kind yeah I’m a whole
money’s worth off the first speech of
the first day but I called my dad I said
no like this was worth more than my
entire five years I spent somebody asked
me yesterday said who was your favorite
speaker and I said in regards to what
being able to get around six seven eight
nine figure earner you can’t put a price
on that
Russell’s not just someone who’s
passionate about sharing what he’s done
has just revolutionized the industry and
he’s just on a mission to allow people
to go faster
what’s the new thing how does it work
how do we integrate it how do you deploy
it how do we explain it to people it’s
not a possibility anymore it’s a reality
when they describe clickfunnels as a
family doesn’t make sense he’ll you have
been here to be around people who are
just as crazy and obsessed as me 4500
people here today want to make a
difference its mission and money and you
need a boat
that’s what cliff Falls really stands
for so the truth is as amazing things
happen when you’re willing to do you see
possibilities that never could have seen
can Excel that this god it’s like pinch
me is this real life just changed it’s
just fine it’s a phenomena it’s an oasis
man it was like airing it feels like
home you just feel blessed to be able to
be a part of it
and the gift of that the gift of that
now that’s everything
[Music]
what’s up everybody hope you are feeling
good I’m looking live well tired this
has been a lot of work for last couple
days but not nearly as much work is it
going to be happening you have funnel
hockey lives this is like me working out
doing the bench press before I go on
stage and like flex right so maybe that
makes no sense but and I’m pumped this
has been a lot of fun and I hope you
guys are enjoying it if you are enjoying
it again keep coming down below like
your comments mean the world to me have
no idea it’s really fun for me to be
reading these are in the breaks and at
nights and everything of that and so I’m
sure this weekend I’m going to go and
geek out and read a bunch of them before
we pull all the videos down forever by
the way don’t forget to get a special
offer I’ll talk about it in the end but
so make sure you’re getting your tickets
fun like Eli because it’s gonna be so
much fun to have you there all right so
we’re towards the end now we’re gonna be
going through phone funnels and I’m
excited this is uh I’ll talk about some
of the stories behind this but phone
funnels like changed so many things for
me and for so many people on industry
and a lot of people this is the only
funnel they do so for some you guys this
will be the funnel so hopefully you guys
enjoy it get excited by it anything else
when you say I don’t think so
just make sure you’re allowed makes a
lot of comments so keep my energy going
crazy for you guys and this is session 6
of 6 for the new funnel ology
masterclass so you get appreciate his
hang it out the last couple of days and
hopefully you’ve been enjoying it
alright that said I’m jump back up here
and let’s get started all right here we
go
hey everyone it’s Russell Brunson
welcome back to session number six of
the funnel ology masterclass the new art
and science of funnel building I hope
you enjoying all these sessions so far
we’ve covered a lot of stuff and
hopefully this hope you guys really
understanding these frameworks I think a
lot has people think this marketing
stuff is super complicated or hard or
frustrating and it’s like when all
reality it’s it’s simple frameworks and
just understand like oh here’s the
framework she’s how they fit together
here’s here’s what I’m gonna pick and
here’s what I’m gonna focus on and then
inside of there is where you have a
chance to kind of weave your products
your services your art into those
frameworks and so now we’ll be walking
you guys through the last the
asked framework here inside of the value
ladder so I’m afraid you guys who were
just tuning in now for the first time
you know session and what we talked a
lot about the secret formula and hook
story off for number two talked about
the value ladder and then three four
five and now six we’re talking about all
the funnels that each step in the value
ladder and now we’re moving up to the
last the back end which are our phone
funnels and funnel funnels are fun
because if you’re looking at how in the
world do I sell a ten thousand our
product people tell me all the time like
well Russell I saw you know ten thousand
one thing or a hundred thousand our
consulting or I’m selling big huge
whatever projects right there to
Expensify it’s not gonna work through a
funnel I’m like no you understand like
these work perfectly for through a
funnel okay every type of thing you’re
trying to sell will work in a funnel you
have to be strategic and thinking about
how is this gonna work for me okay by
for some reason our default in our brain
as humans it’ll have something come to
us make oh that’s not gonna work for me
as instead of stopping and saying well
how could this work for me
and by shifting you your question it
shifts everything inside your mind
literally like any company can come to
me and within two or three minutes I’m
like oh just do a phone funnel but shift
it like this and make it work here or do
that like it’s really simple when you
start understanding the frameworks and
so if any of you guys are still stuck at
this point right now know how this
doesn’t work for me to start thinking
like how can this work like how like how
would I do this funnel is there way I
can make this funnel work for me like
what I have to tweak what changes I have
to make how do I apply my art to this
structure to make it so it’s actually
gonna work for me and that’s the magic
that’s why I love funnels there’s so
much fun because there’s like the art
and the science they both kind of tied
together and when you do it together
it’s fun you can make a ton of money
obviously with it so here’s kind of
recap we started a lead funnel to the
bottom value added and then session that
was session three session forwarded
unboxing funnels session five into
presentation pedals now we are at the
top of the value ladder inside of our
phone funnels that’s for to be hanging
out today inside a phone funnel so
honestly inside phone phone was only one
funnel that we’re really gonna show
there’s a couple variations of it so
you’ll be able earn to some different
ways to do it but it really is just one
pretty simple funnel okay and so inside
the phone phones what we talked about
today a couple things I’m gonna want to
talk about a concept called takeaway
selling this is where the keys
understand I’ll show you guys the case
study phone funnel I’m going to show you
guys there’s two age note and one of
those a case study or number twos a
success story so takeaway selling the
best way to explain this is typically
when you’re selling something what are
you doing
you are like chasing out some so hate
wanna buy
singham biasing battle biasing you’re
going after them take away selling is
where you makes an amazing offer and you
walk away you tell people this is
probably not for you if you think you
want to let me know but you you’re kind
of pushing away okay and I think a lot
of times selling it’s a bad rep because
it’s the used-car salesmen you know the
cliche of like going out there like
trying to pitch you try push it really
hard and it’s like that way is not the
best way to sell and take away selling
is is it’s a little bit different when
you’re scents like ecology but it makes
it so much more powerful gives you a
better positioning it’s just it’s better
all around so to kind of put this in
perspective this is if you rewind
probably eight eight nine years ago now
I’d built up my very first sales company
we had a sales floor I had 60 full-time
sales people this is a picture from that
sales floor and all these people what
would happen somebody would buy
something online and then we’d call them
on the phone back oh you bought this
free DVD you bought this free book you
bought the CD whatever hey do you want
to buy coaching and we start selling
coaching through this process we were
sales we were going after our potential
customers and selling them ok and took
us 60 full-time people to be able to
call and and generate revenue okay
now fast-forward a couple years after we
kind of started the whole process it
built up and turns out that managing 60
full-time salespeople is the nightmare
it’s horrible it’s miserable don’t ever
do it
at least not me and this will eventually
shut the whole thing down and I was like
I will never do that again that was
really painful but the nice thing about
is we were selling five ten fifteen
twenty five thousand are things on the
phone so I saw the value in the power of
like now if I get someone on the phone I
can sotiently way more expensive cakes
it’s more intimate I can I can I can
make a sell one-on-one I can figure out
their exact concerns I can adjust those
concerns so it’s really powerful but the
problem is like I had to manage 60
full-time people to do it and so I’m
fast forward a couple years after I took
like a two or three year break we can’t
sell anything on the phones and then we
had this idea so what if we we’re fully
trying to figure out a way to build the
funnel it would replace all these 60
full-time salespeople if there’s a way
to do that and so we built a sales
funnel that basically what I did is they
created a process where instead of us
calling and they chasing people to sell
them something it created amazing
leads application things where told us
all information on their name their
phone number how much money they make
where they live what their goals are
like and they these leads came to us it
wasn’t just like a name email a but a
whole full lead where I knew everything
about them I knew their desires their
pain points and every
and they were pretty sold on why they
should work with me and so we started
creating these these these application
leads and then instead of having 60
cells guys I had just two and what’s
crazy is after about a year of us
testing and refining and perfecting this
process we were able to get to make as
much money with two sales people and the
sales funnel they did with 60 full-time
sells people before it was really
amazing and so it all comes down to this
process I’ve take away some so makes
mine take my songs more number one is
that when you do take away selling you
are not selling them they are selling
you okay that’s the that’s the shift
alright so the question then you guys
are asking yourself is what is the
result that your dream customer wants
right at the top of the value ladder
right they come through here we talked
about this day number one right you got
the bottom value ladder coming up here
now you’re at the top right here and
this is the big result what is the big
results they want right so for me if you
come into my world the big result you
want is you want be able to have a
funnel that’s going to grow your company
right for you might be I want to lose
weight I want to be able to that’s my
sin finances better like whatever it is
that what’s the big result if somebody’s
gonna get they start working with you
okay see if you go what is that big
result and then the next question you
ask yourself is what is the case study
of how you’ve already achieved that for
yourself or for others okay my guess if
you’re selling this hopefully you’ve
already done this in yourself right I’ve
already made a million dollars in the
funnel I’ve already lost a bunch of I’ve
already achieved this thing I’m gonna
show you through my value out of how to
get this result right and so the first
case is how have you done it for
yourself but the second one’s even
better how have we done for others okay
that’s the key to how to make this this
funnel work okay and so the first
process I’m gonna show you is what we
call a case study funnel so a case study
funnel works it’s very simple it’s one
of our high ticket funnels the very
first page right here is I’m gonna share
a case study about how I already got
this result or how somebody I worked
with got this result because of working
with me okay
so I had the case study right here he
gave a through case study they watch it
at the end of cases like man I want this
same result that he got on the same
result of that person that that person
that they talked about god okay and then
they click on the apply button to put
the email object and then the second
page is taken over here we have a long
form avocation here’s what they’re gonna
apply to actually work with you to help
them get the exact same result these got
for yourself and for others and the
third pages of homework page okay so
walk you through it so this is an
example of an old
finally we had right here the very top
load of the video and this was if you
read that Harris is a free case study of
how this one girl made eighty nine
thousand two hundred thirty dollars to a
tiny list of people in less than three
days okay but she was one of our clients
and so I made a video that showed me
that showed her process like hey she was
this person she has tiny listing was
gonna be possible we said this funnily
said this process this is what happened
a demur when we did this steamer to visa
this T number through me to this and
they’re all setting up the cevis money
she made it from that tiny list in three
days if you want to learn how to do this
you want me to help you with this go
apply down below that was it share case
study tell them to apply if they want
our help doing the same thing inside of
their business inside their own life
whatever whatever it is you’re selling
okay so that’s page number one okay
again they’re gonna watch the video of
the case study and they’re gonna apply
if they want my help or your help
getting that same result and then we get
their email address so we can then
follow-up them throughout the process
okay alright so that’s the page number
one now we’re gonna move on to the
application page now application page
now usually fill out a bunch of
questions about why we should work with
them okay I’ve gotten myself into other
people like let me know why you think I
should work with you to help you get
that result as well it’s not only work
with everybody I wanna work with the
right people why are you the right
person to work with me to get that
result okay and they’re gonna go and
then sell themselves or sell you on why
they should actually work that so the
applications about okay so the
application a couple things is number
one you want to explain what it looks
like to work with you okay so if you if
I do happen to pick you this is going to
look like or a new calls the one swallow
is going to be immediately to be events
whatever it is that you’re high in
packages you spend what works could work
like that what its gonna look like to
work with you
we’re gonna the full application with
them to apply and inside the application
there’s a lot of fun questions you can
ask when we first started building this
I’m sure looking at like every kind of
application out there was looking at
what everybody was doing and I found
with a couple things the application
questions I asked I got some questions
like what type of business do you own
I’m like having something on a revenue
qualifier so like we’re have new
qualifier I might ask something like you
know how much money a month you spend on
ads right now or how much money you have
to invest in your business okay if
you’re in a different time if you’re not
in a business type situation maybe
you’re in fitness or finance revenue
qualifier might be like how much money
you spend eating out per month
like how what’s your budget for healthy
food every single month so you trying to
find out like are they making it might
actually afford I’m doing it sounds like
I can’t buy healthy food we can’t afford
it
then you have a revenue qualifier
knowing like this person is probably
gonna be big
fit for my $30,000 weight-loss program
right or if they’re like hey we don’t
spend any money at Facebook ads cuz we
we can’t pay the bills they’re not gonna
be investing my hi in program I mean
tell him I go buy my book instead or
something that’s that that is then they
can actually afford at a time okay so
I’m revenue qualifier I like asking
questions to find out what success looks
like for them come on big problems you
have when you’re trying to sell
something really expensive things is
they come in and you’re okay this is our
our programs to help you build a funnel
but in their mind like like if I sign
for this program it means I’m gonna have
a billion dollar funnel I’m and have you
know a hundred thousand leads a day I’m
gonna have like all their their vision
what successes and if it’s different the
way your vision is what you’re actually
fulfilling on and there’s a discrepancy
no matter how good you are at fulfilling
on this thing that you’re gonna do if
their vision is something over here
you’re never gonna be successful
together okay so like asking questions
like what does success look like for you
if I decide to work with you and try to
help you get this result as well what
does success look like for you okay a
lot of times I’ll have people who seem
like traditional amazing business people
and they’ll apply for a coaching program
with us and like my you know right now
I’m making you know 150 thousand dollars
a year which is pretty good but you know
I want to make sure my take home is no
less than a million dollars a year and
then alright that’s you know within the
next 12 months I’m like you know what
it’s the likely to view getting
$1,000,000 a year take home after all
your expenses and everything is probably
not very high especially in the first
year like I don’t think I can fulfill on
that so I might say like I’m not gonna
work with you cuz cuz your goals are way
out of skew I had one guy
this is kymia a couple of mine he was
like he’s doing good yeah like a good
corporate business and he’s he wanted to
make sure that that after his
advertising cost all his hard cost and
everything his take home was no less
than three to five million dollars a
year and I’m like like to do that that’s
awesome but you gotta build a business
like 70 80 100 million dollars we can
get you there eventually but not in the
next 12 months like that’s like you have
to be realistic so I want to make sure
that I understand successful he’s like
with them so I can see a am i going to
be able to fulfill that or not if I
can’t fulfill that do you not want them
as a client okay so it gives me idea I
really quickly find out what if they’re
good a good fit for me one of the
easiest ways to find this out there’s a
book called the question by Dan Sullivan
and the books amazing but the gist is
this is the question you ask them this
question in fact you look at any of my
coaching applications they always ask
this it says if we’re having this
discussion three years from today and
you’re looking back over those last
three years what would have happened
into your life both personally and
professionally for you to feel happy
with the progress
Cafe comebacks they look I just went
more impact on the world right now I’m
doing well I’d love to have a company
does least million bucks a year
hopefully I take home its 30% of that or
whatever it is I’m hoping to be able to
blah blah blah blah blah when I’m a
bigger impact on his ghostin we’re
talking my family I’m like boom I could
help you like those are things I can
help you do very very easily right so I
focus on on on that like if it’s a good
fit I’m it cool we’re gonna be we’re
gonna work it together if they’re like
way outside of what’s reality then I’m
like this is probably not gonna be a
good relationship okay and then also
usually what I’m selling coaching is
some kind of group dynamic I want to
make sure that they’re not just takers
that are all forgiver so I asked like
why would you be a good fit for this
group here we work and a lot of other
people just like you like why would you
like let me know why you’re a good fit
and then they sell you I’m like why be a
good fit because of this and this and
this it helps to make sure that they’re
a team player that they’re a giver not
just to take her okay and you had to be
good fit for group how would you
contribute things like that so those
types of questions I asked in my
application
okay so again page number one case study
page number two application the page
number three is the homework okay and a
couple things on the homework number one
is I give them homework that helps build
the connection with me so I’m gonna say
hey go watch this video tell you the
story it’s a lot of times I have a video
to tell about why I got in this business
one of the videos like usually was on my
Thank You pages is me telling my story
about my wife and our kids and how we
got how we couldn’t have babies and we
we got fertility we end up having twins
and how that doctor that changed my life
because of because of what she was doing
and I tell the whole story it’s
emotional I cry like three or four times
in the in the movie in the video it’s
kind of embarrassing but it builds
connection with people right so I give a
homework assignment so go watch
trainings and watch things I’ve done so
they can have better connection with me
can that’s number one and number two as
I try to get them to initiate an inbound
call obviously the outpatient comes in
I’m gonna outbound call them but we
found back when I had the call center
where sixty salespeople we found that if
I was calling them on the phone back
then the metrics are different today but
we would average about $150 per lead if
I had them to call me we’re averaging
about $450 per lead okay so whatever the
math is like three times more money by
getting them to initiate the call so
even though I’m gonna call every
application that comes in I’m gonna tell
them on stage like hey if you want to
jump to the front of the line if you’re
really exciting ready get started today
that call this number does not mean
you’re guaranteed a spot at all it means
you gotta jump in front of line that you
can talk to somebody to see if you’re
good fit right now okay that gets them
to initiate and
call and so I try to get them to
initiate inbound call as quick as we can
and so that’s kind of a case study phone
photo looks like case study application
homework where I build connection and
get them initiate a phone call okay
that’s it very very simple now a
variation of a case study phone calls
senator case say if I let me tell you
this case study of how I got myself this
result of someone else’s result the the
next creation is just what we call a
success story
okay the funnel is very very simple
similar but instead of telling a full
case study I’m having someone tell a
success story okay so somebody has seen
this phone before this is a video wave
Liz Benny from a page number one but
notice like this is just me changing the
art the funnel structure is the same
right the frameworks are all the same
just here instead of a case that I have
Lulu’s been telling her story then they
apply then video big system page number
two where I have a video telling my
story and then they fill out longer form
application and if there there’s a
picture a video of me telling my story
and then trying to get them to create an
inbound call okay so page number one is
a success story so this is Elizabeth II
now I’m gonna actually show you guys
this video one thing about when I show
you this I want you to understand notice
that it wasn’t like oh you know I work
with rust when I got rich quick you know
and an income claiming complete make
it’s not me tell much income claims and
things like that okay as your company
grows you get a lot of trouble for that
this is her telling her actual success
story okay and if you watch this video
like it’s an amazing videos made me
millions and millions of dollars but
what’s interesting is it’s not her just
talking about how she got rich it’s her
talking about how hard it was and how
we’re couldn’t be helped her and it
changed life but man it was it was it
was this painful process and what’s nice
about it with someone ghosted they watch
this video when they come to coaching
later than I’m like oh I thought it was
gonna be super easy I was gonna get rich
quick you know it’s like no I watched
the video Liz frame this whole coaching
program it’s gonna be works and be
painful but man it’s gonna be worth it
right it generates a different a better
quality lead coming through so we will
show you guys this video soon see just
an example of a case study video excuse
me a success story video that we used to
fill up a whole coaching program
so I want to tell you something
hiring Russell Brunson was bar none one
of the best decisions I’ve ever made in
my entire life and I want to tell you
that when you work with him he takes you
on this journey that you you you won’t
even know that I’m that you can go on
like it’s like I at the very beginning I
had all these hopes and dreams and
visions and I honestly thought that yeah
I’m working with the overnight success
maker and like I thought oh ho I’m gonna
make like five hundred thousand dollars
in the first month of working with him
but you know what the invincibility is
that sometimes in life it doesn’t always
work out the exact way that you want it
to work out and that’s certainly where
it got to for me so my 2014 was one of
the hardest years I’ve ever had in my
entire life like there was cancer in the
family people were in hospital I thought
I was gonna like at one stage I am you
know I thought I was going to lose my
partner like it was just wasn’t a
scenario at all and by losing my partner
I mean like hospitalization like really
not like from really bad health issues
and you know there were just times when
I promise you I wanted to give up and
sometimes I actually went on when I say
that I don’t just mean give up in
business like I I for me when I was like
when I hired Russell it really was like
do like it sounds really dramatic but I
like my life’s mission it’s so it’s so
big like I really really really wanted
to connect with someone who could get me
to the next level who can help me really
get from that really stranded grounded
place you know sitting at my office
every single day to a place where I’m
you know helping like people all around
the world and that’s why I chose Russell
but man it was hard it was really really
really hard at times to have to deal
with those things that come up in your
personal life all the time like it was
not an easy scenario in 2014 but I’m
really really really grateful that I
listened to Russell I’m really grateful
that I hired him as a coach like a man
has changed my life for ever’ like what
you know once you’re like my mind has
been blown completely it’s in and
there’s no way back like I I know that
anything is possible now
all right GIC up our flood is the
success story if someone who’s gone
through your process and you share that
and again it’s not tons of income claims
and things like that or you know weight
loss clay a those things just them
telling their their story in their
journey and the right people are gonna
hear that and they’re gonna come and
they’re gonna they’re gonna come into
your funnels cab and so that’s what a
success story funnel looks like again a
video they’re gonna watch a very short
success story and then they’re gonna
apply if they want your help achieving
that same result okay and then I again
same thing on the page they apply the
email address that you can followup them
they don’t fill out that application
then phase number two then we’re taking
this page right here there’s a video and
then the video I explain what it looks
like to work with me usually I have a
whole bunch of different testimonials
I’m scrolling on the video while they’re
filling out the longer form application
and then from ther go to page number
three there’s the video right here I was
talking about where me telling my story
about my wife and the twins like three
times or this video they watch this
video to build connection ID and then
again I tell them to try to initiate the
inbound call so increases the the the
chance and like that they’re gonna be
joining our coaching programs cab okay
so that’s that’s the funnels they’re
very simple they’re very easy they’re
not complicated at all next question is
okay I got this jet I’ve gotten this
late it’s amazing what do I do with it
okay and so I want to I’m gonna step
back really quick before I go too deep
into this I want you to start think
about for any kind of business like
whenever people come to me like well my
business is different because we don’t
sell things online we don’t whatever
like this fun right here you see how
this funnel how it pre frames and its
structures and it creates like the
perfect dream lead for you right you get
somebody to watch a case say you have
something you done for yourself or for
somebody else or sure it’s a success
story where they have this amazing frame
then they give me the email address then
they go to the next page and they’re
telling you like why you should work and
they’re selling themselves and you’re
like you should pick me because of this
because of this and this was success
looks like and this is why do you could
continue the group and they’re selling
themselves on why you should pick them
okay then you get the lead they imagine
any kind of business that’s got any kind
of phone sales team right now they’re
outbound calling leads they’re calling
cold calling people are getting you know
buying leads offline or whatever it is
like calling that kind of lead versus
calling this kind of lead or somebody is
amazing and they’re prepared and they’re
ready to work with you and they’re
telling you why you should pick them
like it shifts everything we went from
us outbound calling leads averaging $150
DPL dollar per lead to we shift it to
this or now we haven’t order $1,500 per
application
ten times as much money by taking
this process okay you know went from
sixty sales guys to to making the exact
same amount of revenue okay do you see
the power behind that like that’s what
this process does it generates and
creates the most amazing dream lead you
can dream of
okay so even we’re not selling coaching
it doesn’t matter if you’re selling
anything where you’re calling leads on
the phone you take them through this
process you’re washing the people
through this process to prepare them to
indoctrinate them to warm them up and
get them selling you on why you should
allow them to buy your product or
service like it changes everything just
see that like so anytime I’m working
with a company in there I need to lead
on Michael you shouldn’t you should use
the phone funnel like why don’t sell
coaching like it doesn’t matter if you
sell coaching okay if you’re calling
people on the phone and trying to sell
anything man take them to this process
initially and that the lead becomes
worth 10 times as much money to you or
more okay and the other than amazing
thing is instead of having 60 sales
people I’m only getting the cream the
crop the best people are coming through
and and the best leads come through 10
months wasting all this energy with 60
people calling everybody tryna find out
who’s actually ready the funnel is all
the work the sifting the sorting the the
preparation the pre-work the priests
wage like all those things happen and
we’re just given this amazing piece of
gold at the end okay alright so now we
have this golden the question is like
what do we say on the phone okay now
again this is outside the context of
this training we have a product called
high ticket secrets that goes deep into
this we also inside the the the.com
secrets book I go deep into both of the
different phone scripts but I’m gonna go
through them really quickly here there’s
two scripts number one is we call the
four question close okay the four
question clothes works if you don’t have
a sales person if it’s just you okay or
maybe you have one sales person okay the
application comes the application comes
in and there’s these four questions that
we go through okay
and again the question number one notice
is very similar to the application
question umber one is all about hey if
we were to have this conversation in in
three years from now we’re looking back
last years what would have had happened
both professionally and personally
professionally for you to feel like this
was successful okay and they come back
and they start dreaming about the future
and visualizing what’s gonna be possible
okay and if they’re you ask okay well
what’s keeping you back right now like
why are you hitting that like well I’m
not doing because I’m stuck here I’m
stuck here they’re talking about the
things that’s keeping them from the
results they want and you say okay based
on that like what are the what are the
resources you have that you
having tapped into you like what are you
like like tell me about what you have
and they’re like whoa you know I have an
email us we don’t really email I’ve got
this if I start telling you all the
things that they have to the untapped
resources so you know exactly how to
work with them they stay cool and then
the next question like well do you think
based on what you know of me so far do
you think that I can help you get that
that goal right like I see what you were
trying to go I see where you’re stuck I
know resources you have I think that I
can help you get there would you like my
help with that typically I said yes and
they cool well as he signed up okay and
again the book goes into more detail
about this I’m not a phone sales person
so my team is the ones who develop these
questions and they go deep into it so if
you read the dot-com seekers book it’ll
go deeper but this is the four question
clothes okay so if you got one
salesperson this is this is the script
we use now the other thing we do is we
for most of our clients we try to set up
both the center and a closer okay if you
do that this the scripts a little
different and I’m not gonna go deep into
the script because it’s again it’ll take
me a while to do it and I don’t know it
as well as the salespeople but in again
in the dot-com seekers book it’s all in
there but basically there’s two scripts
number one is the center the center is
the first person talks and gets on the
phone and the center’s job is to qualify
them see they’re actually a good fit for
your program so they go through this
they go through these two these first
eight parts and the intro they ask
questions they go through the blast the
posture the probe the finding credit the
goals and the commitments find out if
they are a good fit okay this way that
person is going through finding out
they’re good if they are a good fit then
the person hands them off to the closer
and the closer goes to the next set of
questions to figure out how to get them
in the program make sure that
everything’s gonna work out good okay so
it’s a two-person set or close the
script this is the best script when
you’re not doing anything selling okay
told you before that I’m scared to death
and getting on the phone I’m very
introverted I didn’t want to do these
kind of things and so when we got
started a headset in a closer and gave
the ability to position a posture me
okay with a four question script back
here a lot of times it’s the Guru it’s
you on the phone doing the the cell
that’s why we do the four question
clothes okay but a lot of same time if
you know there’s a there’s always a
decrease in positioning when you’re the
one doing the call right if you’re also
the one who’s doing the the coaching or
whatever the thing at the end you’re
like wow you have time to do a phone
call like it kind of didi positions you
but a lot of times this is where people
start and then as they as they grow a
little bit better and they step away
from the sellers role they need to shift
to this with a setter the closer are all
about edifying you and posturing and
positioning you can the way the script
works it makes increases that your
intrinsic value by the way that the the
script works and then
when someone’s done and they go through
this process then they come to you so
for me when we started this new sales
process again I didn’t want to be on the
phones I’m scared to death to be on the
phone so we set up the center closer and
did tens of millions of dollars in sales
I’m gonna watch this video they’d apply
the setter to get on the phone since
they’re good fit it’s so pass them off
they’re closer closer to close the sale
and then they’d have a chance to come
work with me and I was available to help
them at that level okay so that’s kind
of the process but again these funnels
are very simple okay either case study
of what you’ve done or how you know for
others or success story they watch that
and give the email address because it to
work with you step number two is they
will go through a full along four
application where they’re selling you on
why you should work with them except
three you give them homework to build
connection and you have try to create an
inbound call and then during that
inbound call or a new outbound call them
then you either if you’re if you’re one
person sales team you go through the
four question clothes if you’re to sell
person sells team they go through the
set of clothes or script and that’s it
that’s the magic how tactical funnels
work the cool thing that high-tech
phones like this is it gives you the
ability to sell things in all sorts of
levels can we first started doing this
back man a decade ago we were selling
things for five thousand dollars what I
thought was like that’s so much money no
one ever buy anything being that size
five later on after we should have a big
call center when we opened the small
two-person call senator initially
charged on things eight thousand dollars
and a blew my mind that the scripts
worked see if people buy a then we
raised the prices to ten then from ten
to twelve then 12 to 15 in 15 to 25 and
20 to 5 to 50 and Beyond and what we
found is these scripts work at every
single price point we’ve got people now
who are selling a hundred thousand
dollar offers with a million-dollar
offers wish it works all throughout so
if you are trying to sell high ticket
stuff it is it is the key is the goal is
the secret gem and so that’s kind of the
end of this funnel ology training to
kind of recap this and wrap it up with
you guys everything we’ve we’ve talked
about I want you guys just to remember
that like the funnels
aren’t some magic there are frameworks
right the frameworks that you can grate
that work there it’s just like a
framework for a house right if you want
to build out a house there’s a frame one
that house there’s a framework and then
you you build the walls and stuff then
you go and you put in your own wallpaper
your own curtains and like all those
kind of things okay if you look at these
sessions we talked about such number one
was all about okay who is your dream
customer was that person look like
number two is where are they
congregating how do we how do we the two
I’d fish I guess
so to us where are they congregating at
right number three is what is the what
is the bait you’re throwing in to
capture that person right and then
inside of the bait we have the framework
of hook story offer right and then from
there it’s like after we found that
person now how do we send them up and
how do we give them a certain result
right and then here we said okay now
that was that was such number one then
from there it’s okay based on this
result now how do we get person up there
now we have this value ladder right so
it’s okay here’s here’s the value out
and here’s how we’re gonna move somebody
through this this tear thing so we can
give them this this big result right and
if they’re still okay we’ll free move
someone through this value ladder well
what are what are the funnels this step
right here we have our lead funnels
they’ll generate a lead now if they go
to lead for them then they naturally
send up the next funnel which are
unboxing funnels right we have these
unboxing funnels to the next step I
think through the unboxing phones then
it sends them up to our presentation
funnels all right here’s our TV there’s
our presentation phones we give a
presentation from there is send up to
our phone funnels okay but everything in
this entire process if you look at it is
all about just this framework right here
like who are you dream customers who do
you actually want to work with who are
the people that you are passionate like
if you get sit there all day figure out
what else could it help them what else
can help them a heinous figure out those
people like and you figure them out
that’s the first step nice I came now I
gotta find this people may find Mike oh
my gosh sure they are oh they’re over
here now I found here’s my people these
people are certain people I want to help
you want to work with now i’ma throw my
bait out there to grab and get their
attention now I’ve got their attention
and I’m gonna take them through this
process where I helped him get a result
I can change their life and that’s what
business is all about
okay business should not be a
transactional thing so many people teach
and they show and they talk of
especially in college in my business
classes it’s all about transactional
here’s like here I got money in and I’m
turning back and this is transactional
thing it’s not transactional it’s
transformational okay as soon as you
shift your business from and trying to
transact and make money so I’m gonna try
to transform the lives of the dream
customers that I have been called to
serve that’s when everything will shift
for you okay that’s the magic that’s we
got to understand and then all this
funnel thing is no longer complicated to
think okay I’ve got I know they are I
know where they’re at I’m grabbing until
hooks are after pull em in here and
here’s the the funnel framework that’s
gonna send them up so I’m getting them a
certain result and at this level these
are the frameworks that are possible I’m
gonna pick that one and we my art into
it okay and then from here I’m gonna
take this one weave my orange there
this one we’re gonna go through the
process and it becomes simple and very
very easy okay it’s just frameworks it’s
just structure it’s just things are out
there we’re gonna grab it and then from
there put our messaging and put our
stories into it okay the last big caveat
I want to said what kind of on a rant on
this during the the phonology training a
couple of days ago in session number two
was a lot of times we’re looking at this
is okay we want to get our dream
customer up here to do that musically I
need to build the whole entire value
louder out before I get started I want
to just restate like that’s not the goal
the goal of me showing you these ten
funnels is for you to look at all these
you know we had three here with funnel
one two and three here with one on one
two or three here one two and three here
and final one here so you have all these
different funnels my goal is for you to
see a landscape of like okay here’s
what’s possible okay maybe in the next
three years five years ten years these
are I’m gonna have a full value out it
looks like this but today I just need
one what’s the one funnel mo to focus on
right now okay and so hopefully you’ve
identified that you figured out like
this is what makes the most sense to me
but maybe you haven’t you maybe you’re
still kind of struggling
yes via I think back P for my type of
business what makes the most sense okay
if I’m like an author speaker coach
consulting for almost all you guys I’m
gonna say start right here with like a
webinar funnel okay that’s gonna be the
fastest path to cash for you and focus
all my energy on this a webinar funnel
knew nothing else without photos made at
least a million dollars we got into two
o’clock club afternoon jucama Club then
you go back and you can build a high end
back end funnel to get these people to
send up to you or you can build a down
cell and do a book funnel get somebody
in a book photo get more people into
webinars things like that okay but
that’s where it’s starting that’s where
I focus and I would do only that one
funnel to hit at least a million dollars
and sells okay if your e-commerce person
I’m not gonna do webinar me to come back
here to the unboxing funnel I’m gonna
say look I’m gonna do a cart funnel I’m
an e-commerce cart funnels make the most
sense for me I’m gonna build a cart
funnel and focus all my energy all my
efforts on this one funnel I’m gonna
start focusing on building a billion
tweet to do comma Club absolutely do
comma Club maybe I can step down and say
okay let me build a couple of Li that
let’s get more leads in to get people
into this funnel and maybe that’s the
business right okay some here’s like
well I’m a service based business what
should I do
make okay with your service space
business and say your chiropractor
dentists or Invisalign right maybe you
should start here with the lead fun what
maybe like no I don’t want someone’s
email address on my staff to call them
on the phone okay well let’s do it
let’s do a phone fund right here if your
service based business just because
you’re not selling $25,000 coaching if
you’re sewing $2,000
teeth-whitening like k take them through
a phone photo make sure that the phones
all the hard work of screening and
preparing and getting them sold on why
they should work with you right and to
get these leads that are hot that are
coming into your funnel into your
practice every single day
and then call them and bring them in and
sell them your two thousand or five
thousand dollar your $10,000 services
and packages of cosmetic dentistry of
chiropractic of of Invisalign like
whatever the thing is of of lasix of
like whatever your business is like
generate the dream leads to come in to
be able close whenever you’re trying to
sell right again every business type I
would plug into a different thing if I’m
a restaurant what am I going to do it
probably need a phone funnel for a
restaurant but maybe I’m gonna do what
lead funnel giveaway coupons and let’s
get a much people coming into our
restaurant right now I got a bunch of
building a list of people who every
single Tuesday at four when when sales
are down and nobody showing up I can
send an email to that list and I can
blow up the company okay we had a friend
who worked with local pizza place and
the pizza place all they did is in fact
he was he was ordering pizza it was dead
he showed up it was like dead in there
and the guy was making his pizza he’s
like what do you do and it’s like I’m an
internet marketer and the guys like well
how you know I’m a pizza guy how would
that work for my business he’s like well
how do you generate leads now he’s like
oh I run yellow page ads and he had
these different ways to get people to
come in he’s like well how is business
he’s like well on the weekends it’s
crazy cuz everyone’s pizza so we’re
always packed but monday through through
thursday is a dead in here and so my
friend said well what if we build you
out a little lead funnel every single
person that comes to your in your into
your on comes here for pizza have this
iPad here and have them put in their
name and email address in for a chance
to win free pizza or something like that
right and so just do that for next month
just keep people fill in this form okay
so I had people fill in this form for
entire month and they’re all generating
leads and leads coming in second leads
coming in third leads coming in and my
Freddie wait about 30 days came back and
said well what’s happened that guy said
Wheldon last month I got 1500 people to
join my my email list he’s like cool
guys like what are they now like I don’t
even know said oh well you have them on
the list now you have the ability to
email them if you said what you do is
every single time is slow in your
restaurant email the list and tell them
to come in for special and so the guy
started every single day at like 3:30
he’d email his list of 1,500 people
saying hey just you know dinners coming
and really soon the kitchen is gonna be
hopping it’s gonna be busy if you want
to grab a pizza on your way home from
the office just respond back to email
let me know you want and we’ll have a
pizza ready for you as we send that
email out every single
three o’clock within seconds the email
coming out house phones are ringing ding
ding ding ding ding phones start ringing
he start making pizzas and he started
like whenever he wanted to was able to
fill his practice with with people okay
do you see the power that like because
he started generating leads had a list
of people now he’s able to get people
into his restaurant whenever he wanted
as opposed to just waiting like oh I
hope somebody shows up today which is
what most businesses do ok so all these
funnels have different different
techniques different ways you can use
them it’s just coming back to your own
business thing like ok they need to be
strategic like for my business like
what’s the end result can I sell this
product k my result through a
presentation well it’s the low take
approximate elsevier or you know I don’t
really need a cell phone by I need leads
coming coolest do something like this
get leads it but like how higher quality
leads lose from here let’s give you the
highest quality leads okay if you start
understanding this you guys this gives
you the ability become a funnel
consultant for yourself for other people
just understand like this is how funnels
work it’s just understanding these
frameworks and the process and we’re
taking people through where they start
where they go to them and if you
understand this stuff it’s not rocket
science okay but it’s powerful it
transforms businesses businesses are
struggling makes them huge businesses
that are that are huge makes them even
bigger okay it’s understand these core
principles and and processes and
concepts are teaching here inside of
phonology so with that said I hope that
you have enjoyed this course you’ve got
tons of ideas I highly recommend for you
to continue to go through more of our
training but tons of training and funnel
flicks all my high tech secrets training
course and how to do phone sales in is
in funnel flicks we’ve got my Technic
secrets which is my how to do the
perfect webinar just kind of funnel
folks to make sure you’re on the funnel
flex spending time inside of there
learning more and more of these elements
of how you can keep taking these things
and taking them to the next level
I thank you guys again for me part of
phonology and I’ll see you guys in the
next training thanks everybody
alright before you guys I’ll go who I’m
coming down who we did it you guys six
sessions over three days how are you
feeling I’m guessing you’re not as tired
as me right maybe you are I don’t know I
hope you guys enjoy this I hope you
found a ton of fun if you have again
please comment below give me your
biggest takeaway from all the sessions
the thing that meant the most to you the
things done the biggest impact on your
life on your business I would love to
hear down below and just I want to make
you guys ever spending so much time it’s
the same every single day we had almost
five
thousand people watching this thing day
when we had over 5000 people so it’s
really cool you guys spent the time to
hang out with me especially on short
notice we told you guys New Year’s Day
and the next three days we’re hanging it
out so I hope it was more well worth
your time I I love doing stuff like this
and I think I’m gonna try to do it more
often here in the future so maybe if you
guys like this how did you like if we
just – once a month on different topics
and different ideas to help you go go
deeper anyway I hope that it’s been good
for you I just really quick before you
wrap something up I still have your
attention for a few more minutes I just
wanted to give you one last push to make
sure you ask um to funnel a keen live
the special offer is expiring soon as
tickets sell out it’s gone and might be
gone right now I’d be gone in an hour
for now I have no idea
just off stage everybody where we are
and ticket sales I think we had 150
hundred 60 of them left last I heard and
so when the tickets are gone they’re
gone forever
and so this is your this is your last
shot to come and get there and when you
do come again we got special offers I’m
gonna go through the offer really quick
if you guys don’t mind so I’m gonna go
through the slides I showed you
yesterday so this is basically it this
last six sessions I’ve had ton of fun
with you guys do this funnel ology
training there are other parts of this
course we’re gonna be putting together
as well if he has won access to all the
training he puts everything else the
only way to get that is either to wait
six months till we sell 4,000 bucks
or you get it for free if you gear
taking the funnel on key live so inside
the full course here’s we gonna get
again you get all the cleaned up
recordings all six of these sessions
will be cleaned up so you have the
perfect video ones you can watch online
number two we’re gonna make strip the
audios out and make ebook versions that
way you can listen to them while you’re
driving around town or you’re working
out or you’re sleeping at night so you
keep getting these concepts going
through your mind over and over and over
again okay the more you start listening
these things and understand the core
concepts the better you understand them
the better your graphs from the more
likely you’ll be able to use them we’re
all seeing it all these presentations
transcribed so those are my you guys who
are mind reader’s we look on your Kindle
and you can read it you can print it out
and take notes on it you highlight
things stuff like that plus there’s a
whole bunch of other videos that I’ve
recorded in other spots that I know
we’re gonna be powerful inside of here
for example funnel audibles presentation
I did a couple years ago for unlocking
live about what happens if your funnel
flops how do you how do you tweak it
what are the changes you make okay
something you guys the final thought
audibles training funnel stacking like
how do you go from front of one to
funnel to if it onto to final three I
did a whole training on final stack um
and including here as well and there’ll
be other things as well just everything
I think you guys are gonna need to
really master
funnels it’s all gonna be in that
training plus a whole bunch more she has
good access that entire thing for free
as long as you ever tickets to funnel
Akamai so all my people who already have
tickets lucky live we love you guys
we’ll be sending this as another gift
we’ve sent you guys so many unadvertised
bonuses I hope you guys love them but
this is a new one you get this entire
training course for free so that’s
number one
and if you don’t yet as long as you
tickets to funnel acting live before we
sell out you’ll get access this entire
program as well on top of everything
else we’re getting so I want to stress
one more time that this is happening
soon okay
January 29th through February 1st in
Nashville Tennessee is where funnel
hiking life is happening there’s gonna
be over 4,000 funnel hackers people just
like you who are there these aren’t just
random people off the street this is
your future family these are people who
think like you who believe like you have
visions and dreams and and ideas and
things they want to create just like you
okay this for most you guys this will be
your friend your business partners are
here sitting in the room waiting for you
and they’re waiting for you to come and
just show up okay half of life is just
showing up if you just show up and put
yourself in the right situations around
the right people you’re gonna be
successful and there’s no better place
for you to be right now is the in here
than funnel a key live okay this is
gonna kick off your entire year here
2020 this is being of a new year a new
decade is you get the right spot it’s
interesting cuz if you starting to smile
you start walking you go a year from now
or two years from now five years from
our ten years from now and you go in
this direction you may miss your mark
but if you come in front like you live
right now very beginning this journey
and we’re gonna say look you’re going to
start it now you actually just shift
this way right here and then boom you
got the right strategy the right
training the right vision the right
people are our partners everything you
shell walking right in a year five years
ten years now like you end up in
completely different locations okay
Tony Robbins has an event called date
with destiny and I look at this this is
litter like your date with destiny
this will change your destiny the shifts
you make in this event we’re shifting
from here to here can help prepare you
make sure you’re going in the right
direction they’re running in the right
direction there’s nothing worse than
doing everything and hustling then
killing yourself then putting in the
time the energy the investment
everything and you’re running as hard as
you can doing everything that’s right
but you’re running in the wrong
direction okay that’s for like labs it
gets you point you in the right
direction so when you’re running every
effort you’re doing is actually going in
the right direction
okay that’s why I brought in the most
amazing speakers on earth I’m gonna be
speaking like seven or eight times six
or so I don’t even know a bunch of times
Tony Robbins is speaking Ryan holiday
tom bill you like most amazing speakers
under
tons of our people in our final act
continue people who were just like you
some of them who didn’t know how they’re
gonna pull out last year then you
couldn’t figure out how to get the
finances and the babies there’s all
sorts thing they got there they sat in
room and we transform them and now
you’re later than they’re winning to
comment couple words they’re on stage
telling their stories and I want you
guys to see that and experience that
because in the year from now you might
be the one on stage you might be when
telling your story about your funnel
what you figured out how the the tweaks
the changes you made that shifted
everything for you
okay Natasha hazel was at funnel aking
live our second funnel hacking live the
point where she was miserable through
business she wanted to quit she was
about to walk away and last moment the
day before she’s like I’m just gonna go
she already about to take it it wasn’t
planned going she finds that I’m just
gonna go she showed up sat in the room
day one hey I’m Dave – nothin Dave three
nothing happened day four she had her
breakthrough day forward her in one
presentation it was the things she came
for it touched her heart it broke like
something inside her just shifted her
and I watched her as over the next 12
months of her life she shifted her life
she lost tons away she’s just her
business shy gonna have the right
clients she started changing other
people’s lives she launched her state
and like and think that’s thing is for
happening and I watched her as her
business blow people she was serving
their businesses blew up and everything
changed for and there was crazy this she
had this concept of a challenge funnel I
didn’t think of it she thought of it she
did this thing and it changed her
business helping people and I was able
to learn that from her okay and now
challenge phones was where every single
person who comes in my world goes
through right it’s because Natasha was
there she sat in the room she did the
work she had the transformations and she
innovated on these frameworks that we’ve
been teaching people okay and I can’t
keep doing I want you guys to come and
learn these frameworks and innovate on
so the next year you come I’m like okay
Russell taught this last time let me
show you how we made it better let me
show what we figured out we forgot this
thing called a challenge funnel and like
literally changed my life
we changed click phones because of it
and that’s why we need you guys to be in
the room okay so this game is happening
January 29th through February 1st in
Nashville it’s soon this is a couple
weeks now but now is the time to make
that shift the very beginning the year
very begin the decade so we can start
running together in the right direction
okay as of when I do these slides there
was only 161 tickets left he actually
was 273 so they’re selling very very
quickly chances all that be sold out
tonight or I’m pretty sure by it end
this weekend let me sold out when
they’re gone they’re gone that for some
reason we don’t sell out then Tuesday at
midnight was the date we set to double
ticket prices that means goes from
$1,000 to $2,000 so either they’re gonna
be doubling the price on Tuesday or let
me sold out prior to that
I can’t control that so it all depends
on when they sell out so this is little
things you can’t sit on the fence you
guys right now it’s a Saturday like now
is the time for you to go and run and
get your tickets I don’t want you to see
on this opportunity or a week from now
or like you know to start kicking
yourself I want you guys during front of
acting line people are streaming their
experiences and on video in facebook
lives inside of our group crying because
the breakthroughs they have in the
shifts and the people that met and the
change that I know what are you kicking
yourself because you missed out on this
opportunity to change your life okay so
again if you hear tickets to fun like
light before midnight tonight you get
access to this entire master class for
free again you get the clean up video
recordings the audiobook version the PDF
transcripts the twelve plus other bonus
hours are training plus how much more
all unit now let’s go to funnel hacking
live.com and get your tickets and that’s
it and then as soon as we everything
cleaned up we’ll send you guys access to
the training course which is gonna be
amazing but even more importantly than
that the most amazing you do for
yourself and for your business and for
your family and for your life years to
come to funnel acting life we’re here to
serve you I spent over three million
dollars putting on this event because I
believe in you I believe in your
identity your message has the ability to
change somebody’s life but only if you
learn how to get it out and so that’s
what we’re talking about my sessions
that are happening for no Michael I have
something completely different I never
talked about before in the past I’m
freaking out so I’m so excited I’m still
working on them right now or a couple
weeks away and it’s gonna be amazing and
I want to be able to show that with you
but the only way for you to get that us
to be out the event so now it’s time to
go to funnel hockey live calm now when I
get done here in a few seconds we’re
gonna strain some videos and you have
seen these between all the different
breaks you’ve seen the sell this the
sales videos from the first funnel a
keen eye the second third the fourth the
fifth you see videos of other amazing
things happening I want you to sit back
in to watch them and just sit there and
like and watch the videos and just
sitting there just think about like what
would it be like to be in that room
would it be like for you to be having
these life transformations other people
are having and look at the people who
are coming up said you get into comic
level words and realize that those
people were just like you the only
difference is they made this decision to
come and to participate to go all in and
to focus on themselves and their
businesses and to put forth the the
effort to get there I know it’s effort
okay like I understand completely like
you’ve got to pay for the ticket you
gotta pay for your flight she had to pay
for hotels you got to get work I’ve
gotta get talk to your spouse your
significant other you
like take the time I get it it’s a week
off it’s it’s a lot it’s asking a lot
okay but I promise you were getting to
give you so much more than we’re asking
for it will change your business it’ll
probably change your life it’ll change
the trajectory it’s gonna shift you from
here to here to make sure you’re running
in the right direction from day number
one and that way every effort you’re
putting in is gonna be worth so much
more because it’s not taking you this
way it’s taking you that way but that
said I saw you guys just you know one
last thing you just I know that events
like this have changed my life that’s
why I’m so passionate about you know
when we want to click for was five years
ago
we weren’t gonna do events like I was
scared of doing am i I struggled with it
but I know that I had had such a life
transformational experience because of
going to events like this I’d submit so
remember my partner’s where I met my you
know all the people that work with today
in business all I met at live events and
so we sided when we decided to do an
event we wanted to but we didn’t want it
to be like every other minute okay when
you guys go to other events and go to
ours you’ll see the difference you’ll
feel the difference it’s not the same
this is closer to a rock concert than a
marketing event yeah you’re gonna get
the marketing the tactics the motivation
the training like the community they
like all the things will happen here
that you’ll never experience anywhere
else the only way I can prove it to you
is just have you come and experience it
so please come and experience it and for
some reason you go through you’re like
that wasn’t worth the time let me know
I’ll give you your money back I don’t
need it this is not about me at all it’s
about you changing your life but you
just got to make the commitment you make
the step to come so please come in front
locking live it’s gonna be amazing I
want you to be there this is the last
time I’m asking you because after today
we’re gonna be sold out and then it’s
gonna be you coming back think I get in
I’m like I’m sorry I tried my best I did
everything I could have sent out dozens
of emails and did live trainings and
videos and offers and everything I did
to get you to the edge and I can’t do
anything else so now it’s up to you this
is your opportunity to your shot you got
to go to funnel hacking live.com get
your tickets but that said thank you so
much for participating in phonology I’ve
had so much fun this week with you I
hope you enjoyed it as well hoping you
hope this give you some of the
foundational knowledge about funnels you
needed hopefully help fill in some of
the gaps of things you might have missed
in the past and now it’s time to get
started to get to work come in front
like Eli this is we’re gonna give you
the transformation you need and the rest
of the tools you need to be successful
with that said we’re in cube the videos
right now have fun watching clips from
front lines in the past and just know
the next one’s coming up and this is
your chance to be in the room to be in
the audience to change your destiny to
paint your own future to make your
vision
your dreams come true we’re there to
serve you and support you and I want you
there so please come flocking live thank
you so much and I will talk to you soon
thanks everybody
[Music]
[Applause]
if I had to predict where I would be one
year from the day I signed up to join
Russell’s mastermind I could never have
predicted the growth it has been a
life-changing experience
funnel hacking live is an event that is
put on by Russell Brunson where he
shares with Internet entrepreneurs
exactly how to accelerate their success
by using a software that he created
called click funnels to create websites
that actually make sales in a very easy
way for people who are looking to
succeed online click funnels came out of
nowhere they took the marketplace by
storm just like Apple did when they
first launched the iPhone it was it was
not a linear move anymore it was a
quantum move and improvement that’ll
open up a gap to allow people just like
you and me who are not technically savvy
we weren’t born in the matrix and we
didn’t have a chip implanted in our
heads we’re not engineers or computer
science majors and opportunity to cut
and decrease the time of stress and
anxiety and suffering the kind of
keyboard trust me
you can talk bad about my mama but you
cannot talk about about clickfunnels
because what clickfunnels has done for
my business minh begin to tell you
russell’s just make it so simple for
anybody to just instantly get it so
authentic one of the most genuinely nice
individuals and human beings you will
ever meet
breaks it down really easy he’s just a
risk-taker he’s a mover and a shaker the
first time I spoke with him you know
immediately I knew I was playing small
we took these guys to exotic car or
racing plates what’s better than getting
an exotic car it’s called dream racing
right like all like all it is is a dream
and some people’s behind being able to
go to the dream racing track the exotic
track and get into a Lamborghini and and
get into an Aston Martin
and what its seeds is you tell it either
it’s gonna be a dream or it’s gonna be a
reality it’s really up to you
Russell was running a contest it’s gonna
give his Ferrari f430 all’s I did was
tell the world about this awesome book
and I got this Ferrari which is
absolutely ridiculous
it instills in you that that necessity
to to really give to other people I
think we’re we’re over $25,000 right now
for a world teacher aid every single
funnel that gets created $1 gets donated
to a world teacher aid I think Russell
was able to raise money for two schools
and that’s huge they were all excited to
be there and excited to be in that room
being an entrepreneur I would say it’s
like the loneliest job in the world
because it’s kind of you and your
thoughts and you see other people you
kind of connect them not like in a real
way with them I like bringing people
together just gives you the ability to
be around other people who are like you
who who think like you and who believe
like you and for me every time I get
around good entrepreneurs like my vision
gets bigger a little bit sit next to
people who are doing a million dollars
other people who are just brand new
everyone who’s here they want to share
and they want to see everyone else
succeed I come to a live available
Russell can guide me where people next
to me are smarter than me
information it’s absolutely
priceless
I wanted real clickfunnels members to
come in to speak this funnel type let’s
talk about this is what I did how I did
and how I’m making 100 grand a month I
also like becomes real you get to hear
more stories and more action plans more
principles to business in the trenches
what’s working now information you want
results faster here’s a faster hack go
this way here’s the concept and then
boom here’s that here’s it working for
someone just like you and that was my
favorite part
[Music]
it will accelerate your success like
nothing else out there
[Music]
there’s just been so many tools out
there very few have been aggregated to
do everything you need to do to create
success click funnels is an amazing
software that allows you to sell a
product online quicker and faster than
anything you’ve ever seen in your life
this is a simple way of making pages
that convert you know I mean they’re
like business oriented templates that
already start beautiful but that you can
very easily customize those seamless
takes an hour to takes three hours and a
whole funnel though then I just go you
know in one day you can get that idea
you can be live you can take that idea
out of your head and you can actually
make it real author speakers high-end
coaching we do marketing products for
real estate agents t-shirts every kind
of person is here and it’s awesome
whenever we think about hacks tips and
tricks right it’s like the fast way to
do it it’s about taking best practices
from people who have already proven what
works funnel hacking isn’t about
stealing it’s about modeling and
creating your own spin on something it’s
already working I think entrepreneurship
is being hacked here
it’s people who are doing stuff every
single session that I’ve been in is
pretty much been a standing ovation the
caliber of speakers Marcus lemonis Sean
Stephenson Russell has those people here
at the event
Russell Watson he genuinely wants to
make a difference in the lives of many
many many many many people
he gets more excited about the success
of others than he does about his own
success he really cares about the bigger
picture in terms of where this is all
going
he’s helping tens of thousands of people
grow businesses
the event is where you get clarity and
courage to get confidence to do what I
know I need to do I was from
Christchurch New Zealand no one knew me
and now I had a global audience
literally been the emphasis between my
business not even being to it being at a
multi six-figure level in six months
couldn’t have done that with the yellow
pages that’s the opportunity I see all
of the open potential and horizons that
are at my fingertips it’s just way more
than the platform itself you can
fast-track your way to success my name
is john zacchara a sign that i use good
clients hire companies it’s like but
this is my favorite platform there is it
will transform your life
[Music]
I like to thank you for joining us on
this trip when we were looking for
all it takes is one great idea one big
thing that’s implemented but everybody
is just one funnel away from having the
life they’ve always wanted there’s one
phone away I’m coming any weight loss
coach becoming any bestseller becoming a
company with a foundation a funnel is
what builds your business now I don’t
think there’s a business alive that this
would not be transformed by as soon as
you walk into the hotel you just feel
this overwhelming energy one thing I can
say about funnel hacking lot I know this
is gonna be one of those HubSpot we’re
leaders in our industry come together
we’re the gurus we’ll come together all
of these people are hustlers everybody
is working on something so there’s this
camaraderie that you can’t find anywhere
else but all going after the exact same
mission which is impact and income the
people in our industry doing so many
different sorts of things crushing it
your beliefs are built up as far as what
possible the go get is the people
getting it done the people that you feel
like man I can never connect with them
you know they’re here they’re not only
getting people who all consume and play
off the same playbook they’re showing
you specific examples of it in action
and it’s not theoretical everything
actual will be works he brings in the
best of the best
you
these people that are worth millions of
dollars and they’re just sharing with
you their tips and their strategies and
you just grow exponentially it’s
electrifying you got to be around people
that are killing it so that you can
continue to kill it and you can grow and
do even greater things it’s two comma
Club that basically means that I’ve sold
over a million dollars online so imagine
you’re getting this platinum plaque if
you were a Grammy Award winning artist
who sold a million copies but instead
you sold a million dollars to
clickfunnels
in this room alone there’s literally
over a hundred millionaires and if that
doesn’t speak to why everyone should be
here I don’t know what will Russell who
gives you the education with his product
he’ll take complex things and he’ll make
them very easy to understand and most
important implement he legitimately is
here to help entrepreneurs create
amazing lives he has the biggest heart
if you want to make money and you want
to make a difference this is the perfect
event for you
we are funnel hackers here to remind you
one more time your life you want the
marriage you want and the family that
you want is gonna be fueled by the
businesses that you do
you’re only one funnel away when we’re
growing up we learn a lot of things
about life from life that are just not
true
six days a week one day off a week one
week off every six months and I wish I
had someone to educate me that college
was gonna bring me food stamps now I
know some of you are feeling that
indecision that uncertainty well today
today’s the day that you change the
world starting small by admitting that
there’s something that you want to do
and you don’t know how to do it some of
you are not willing to be bad at
something long enough to get good at it
after all the money invested for all the
time after all the hope I’m in the same
place but here’s what’s interesting when
you make a decision and when you become
something else it’s much easier the next
time cuz we are crazy agreed that’s what
we do that’s entrepreneurs makes more it
is easy to assume that it’s Talent I
don’t believe in talent I believe in
good habits if you know that your thing
can truly help people it’s your duty to
make sure as many people get it as
possible it reminds them of their
journey and where they’re at and that
they can keep moving forward and they’re
counting on you and that’s why we get up
every morning and create a new reality
come back to the present and insist it
becomes real you don’t have to be me but
there is one game that you cannot lose
in like me little old me a stay-at-home
mom history major from college don’t
know anything about Fitness one year ago
I was sitting in your seat at the last
funnel hacking line
and the lesson is like you this is your
family in their new home it started with
the people you have to take that
identity as a funnel hacker and you have
to say magnitude of the pain will equal
the magnitude of the reward it has to be
that way my funnels work because I work
I honestly need the entrepreneurs are
the only people that can actually change
his planet we’re the ones that are crazy
if you go out there and try to change
things
like a good funnel hacker I said I can I
will end up story that’s what we’re here
to do today I meant what I said about
you up at on the same things lately has
such respect for the rest of my tether
what I love that you’re doing now is
you’re teaching them to be givers and
seeing the value of that getting hooked
on that you know it’s made up mostly of
the graduation
everything
for a million dollars for Centro fees
have garden-wall decide to call the
genomic level work
[Music]
beneath the gaze of the Nashville Sun
life at Faneuil hacking live begins to
take form a sight not to be missed here
we can see the migration of nearly five
thousand funnel hackers descend upon an
unsuspecting hotel for a brief period
for days this habitat will dramatically
change the finalists hacker for me soar
a rare species but ever-growing by the
thousands each passing day throughout
the year most of us do not see them
often questioning their existence if it
weren’t for their countless retargeting
ads they wake in the early learning
house and are usually found in a crowded
gym
mentoring the curious young ducklings
rejoicing in the Sun by the watering
power for a brief moment and of course
recording more ads because the backdrop
is just stunning
they congregating what’s known to
scientists as a joint venture
the outfit of choice made matching
t-shirts and am da Gama’s signifying the
bond that ties this dispersed breed
together mrs. Hyde by a greeting ritual
of an endless myriad of high-fives
hugs AcroYoga and handshakes from the
field to Lucia in the early hours they
descend upon one single enclosure
as the door swing open the hackers
spring into motion clocking at 30 miles
per hour in a race to seat supremacy
only the most spirited will lay claim to
a cavity view
[Applause]
from there they revel at the arrival of
the alphas who impart their wisdom from
prior hunts
during this time their feeding ritual is
complex many subspecies survive on a
diet of coffee and water which often
unintentionally creates a conflict of
having to choose between absorbing
knowledge and going to the bathroom as
the voyage comes to an end they
celebrate with a multitude of unpolished
dance rituals and whatever this is a
pleasing sensation
they have replenished their lives and
spirits and are fit to return to the
wild
fhl is a unique anthropological
phenomena
fit for the most peculiar of
entrepreneurs
those that have discovered that running
a business without a phone is just
stupid
[Music]
[Music]
[Music]
[Music]
[Music]
[Music]
[Music]
[Applause]
[Music]
[Applause]
[Music]
you
[Music]
here’s to the crazy
portals work because I work
arts brewers are the only people that
can actually change this planet every
day we have a chance to wake up and
figure out what we’re gonna create we’re
gonna make whose life so we’re gonna
change which is the most exciting thing
in the world does this feel like a
family reunion or what I’m gonna ask you
to listen maybe like you’ve never
listened before you would be making
millions and reaching millions if you
knew that is how powerful this model is
you guys have an unfair advantage by
being a funnel hacker the more you
understand behavioral psychology the
better marketers will be when it comes
to my funnel when it comes to my
business what are the facts of my fruit
just start there people will find you as
you find your voice their people will
find you but you cannot find your voice
until you start until you begin till you
start moving forward
[Music]
you
the energy at fhl is like nothing else
you can imagine any convention
the crazy part that you’ll find in any
room when it comes to funnel hacking
live it’s everything you could hope for
there’s heart there’s family there’s
community and you see Russell’s face
everywhere you go and then in women on
stage with two comma Club awards and X
award people are dancing on stage when
you come in you’re getting high fives on
the way in
that’s why phone hacking live exists I
think better than a nightclub there’s a
feeling to this room the energy is so
powerful there’s 4005 lot of people here
today we want to make a difference
there’s nothing like this audience
people are running in they’re excited
and this is what normal hackin does
sighs you want to be I went through
probably 12 business tries and they were
all competing I kept getting the
questions from relatives is this the one
that you’re gonna be successful with and
I spent many years growing a few
businesses and just struggling feeling
completely alone isolated you know my
head down to the grindstone hoping to
figure out the way finding clickfunnels
like a little boy finding a flashlight
in the woods lost at night it’s been a
flashlight for us it’s brought us home
being in the same room with the software
company and the teaching and the
coaching that freed me from the bonds of
debt it was really really emotional it
was intense
[Music]
I felt a little internal nudge I
couldn’t explain it I knew if I got in
the room from hacking live things would
change I didn’t know what to expect I
was really excited to just see what this
whole world is about I am a college
student the only reason I’m here is
because I begged my parents to buy me
the ticket for Christmas getting here
the first day I came like this is an
internet marketing conference it was
thousands of people from the moment you
walk in the door there’s heart there’s
family there’s community it is like
walking into your own ecosystem and then
I see all these individuals from
different walks of lives and they’re
just like how are you what’s your name
what do you do even though we’re all
coming from different businesses doing
different things you’ve never met
somebody but you have this commonality
so much personality is so much
expression that people hide their hair
different colors and wearing crazy suits
people are dancing on stage when you
come in early in the morning so I have a
marketing degree and I have no idea what
I learned in it no marketing skills no
business skills of any kind yeah I got
my money’s worth off the first speech of
the first day and I called my dad I said
no like this was worth more than my
entire five years I spent somebody asked
me yesterday said who was your favorite
speaker and I said in regards to what
being able to get around six seven eight
nine figure earner you can’t put a price
on that
Russell’s not just someone who’s
passionate about sharing what he’s done
has just revolutionized the industry and
he’s just on a mission to allow people
to go faster
what’s the new thing how does it work
how do we integrate it how do we deploy
it how do we explain it to people it’s
not a possibility anymore it’s a reality
when they describe clickfunnels as a
family doesn’t make sense he’ll you have
been here to be around people who are
just as crazy and obsessed as me 4500
people here today we want to make a
difference its mission and money and you
need a boat
that’s what cliff falls really stands
for us and the truth is as amazing
things happen when you’re willing to do
you see possibilities that you never
could have seen can Excel that business
odyssic teach me is this real life just
changed it’s just fun it’s a phenomenal
it’s an oasis man I was like area feels
like home I just feel blessed to be able
to be a part of it
and the gift of that the gift of that
now that’s everything
you
[Music]

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