Funnel Hacking Live FULL Documentary – A ClickFunnels Studio Presentation

Funnel Hacking Live FULL Documentary – A ClickFunnels Studio Presentation

Funnel Hacking Live has been called “the rock concert of marketing events” which is an amazing accolade to receive for a software company. Because of this, I wanted you to see the ups and downs of this INSANE event that we’ve put on for the last five years. From ClickFunnels Studios, we proudly present Funnel Hacking Live: The Documentary.

GET YOUR TICKETS HERE FOR Funnel Hacking Live 2020: http://funnelhackinglive.com

“If we’re going to do this, it can’t be what everyone else is doing… it has to be something BETTER.” These were my thoughts when we first came up with Funnel Hacking Live and look at how it’s grown. Now, looking back, I’m eternally grateful that we said YES to the first Funnel Hacking Live because it quickly turned into the biggest internet marketing party on the planet!

This event has changed the internet marketing game, and now we want to bring you even further behind the scenes so you can see how it ALL goes down. In this film, we want you to see behind the scenes of what it takes to put together Funnel Hacking Live, why the event is so special to us, as well as these questions that I get asked all the time:

-How do we sell out EVERY year?!
-How are we a software company that has this rabid following?!
-How do we set the tone for the WHOLE event in the first 15 mins?!
-Why did I sit in a bathtub full of ICE WATER at FHL 2019?!

SUBSCRIBE: https://www.youtube.com/c/FunnelHackerTV?sub_confirmation=1

Our hope for you is that not only will you be able to see me and the ClickFunnels crew but to get you HYPED for Funnel Hacking Live 2020. The event coming this January is poised to be the biggest, most bad, most awesome FHL yet! We are so excited, we can’t wait! Make sure you get your tickets and join us this year for an event that we know will change your life for the better.

CHECK OUT THESE RELATED VIDEOS:

My Keynote Speech from Funnel Hacking Live 2019:
https://www.youtube.com/watch?v=BjscOxGSrNQ&t=3483s

Funnel Hacking Live Attracts A Different Breed Of Entrepreneurs…
https://youtu.be/Y7m7xDYHwcc

Trailer for FHL: The Documentary
https://www.youtube.com/watch?v=b6aDuI6uWc0&t=4s

LOVE RUSSELL BRUNSON – CLICKFUNNELS AND WANT TO LEARN MORE MARKETING ONLINE AND SALES FUNNELS? HERE ARE SOME NEXT STEPS…

1. SUBSCRIBE: https://www.youtube.com/c/FunnelHackerTV?sub_confirmation=1

2. CLICKFUNNELS 14 DAY FREE TRIAL: https://www.clickfunnels.com

3. SOME GOOD CONTENT TO BINGE: New to Funnel Hacker TV? Check out the playlist below! You’ll find great entrepreneur resources, business tips, and marketing tools.
https://www.youtube.com/playlist?list=PLoc93MnQcNN-O20oCtNAP8Tk3qv6-YE-F

4. FOLLOW ME ON MY ADVENTURES:
Facebook: https://www.facebook.com/RussellBrunson
Instagram: https://www.instagram.com/russellbrunson
Twitter: https://twitter.com/russellbrunson

5. LET US LOOK AT YOUR FUNNEL: We do a live show every Friday called Funnel Fridays where we look at one lucky winner’s sales funnel. AND it could be YOURS! Join here: https://funnelfridays.com/subscribe

#RussellBrunson
#FunnelHackingLive
#ClickFunnels

[Music]
[Music]
yes Bolinas like been another year since
last year and we’re here again this is
year number five how many guys is your
first time coming to this oh dang
sweet well welcome to the party
myoga you or a camera where’s he’s good
look at me okay okay so how did the
event go the event turned out amazing I
think overall I was really nervous ahead
of time that nobody was gonna show up
but we opened the doors it was it was
packed and we filled the whole room that
was awesome
ladies gentlemen this next individual
I’d like to introduce is the reason that
we are all here this weekend about eight
months ago he brought to the marketplace
something that we all desperately needed
the ability to make professional-looking
sales funnels in a matter of hours as
opposed to months clickfunnels has had
over 7,000 members active members and
over 200 people are joining every single
day Wow is right and you know what was
right exactly you don’t get that you
don’t get to experience that you don’t
get to have that if the product that
you’ve created isn’t awesome isn’t what
the marketplace needs so speaking of
awesome ladies and gentleman here’s what
I’d like you to do go ahead and stand up
for me and welcome to the stage mr.
[Applause]
[Music]
kohaku is a process that I was doing
every step first got started I didn’t we
didn’t have a name for it we never
called it that but basically I wasn’t
like a amazing business person or that
creative or anything so I was just
looking what everybody else was doing to
make money when I first got started I
saw people like arm and more and I saw
they did so I just modeled that like as
close as I could because it was working
the true story is that I I was wrestling
I just met my my wife we were engaged I
had to figure out a way to pay the bills
so the logical choice for me was to look
online just figure how to make money
right this is 12 years ago
and I started looking at I start seeing
all these people who were super smart
making a bunch of money like I was
watching these guys create these
products and they were selling and I
remember like their sales letters were
so good I bought every single one of
them and I started seeing all their
processes and so I went and I I hired
this dude from from Romania and he built
my first idea was this little product
called zip Brander and then I looked at
Arman’s websites and he always had these
little covers and so I hired something
low cover and then he had a headline so
I wrote a headline and then in his head
or he always had a picture of him in a
suit tie so I wouldn’t got a picture me
in a suit and tie but I just made a look
as close to his as possible because like
he was the dude was making a bunch of
money I was watching right and because
I’d followed his process it started
making money eventually I went from this
college kid who wasn’t you know didn’t
have a job not that educated just trying
to wrestle to within a year of
graduating from college I made over a
million dollars in sales it wasn’t for
me being a genius of business it was for
me looking at people were successful in
modeling him that’s kind of how I got
started
to understand like where funnel Hawking
live came from you have to go back in
time my memorize going to school I was
making money by my senior year I made
like two hundred fifty thousand dollars
online like selling stuff and I remember
my mom like being so nervous like we
should plan what’s your job gave me what
he gonna do am I making money online I
said I know but like when that’s done
like what’s your plan like what’s your
backup plan like you know that was the
big the big thing in fact I remember
back then it wasn’t me people went
online to consume stuff acknowledge
information that you’re still like the
school systems traditional is away
nowadays fifteen years later you see
where most people it’s like if you want
to learn something you don’t go to
school it’s like who create the course
who’s the person wrote the book on
school learning directly at the feet of
the master right that’s what how we can
look at education today but it wasn’t
like that back then it was weird like I
remember the first time I saw an e-book
like he didn’t make any sense to me and
then for some time try his cell D but
people message me like like where’s
where’s the book I’m it goes ebook like
I don’t know that means mike means you
download it like why did I pay you then
I’m like because the words on the page
or might like and people couldn’t even
grass close before Amazon had the ebook
tries like physical books were the thing
in the digital stuff I get it took this
learning curve people understand like
why would I pay for something that’s
that’s not I can’t touch you know
I wasn’t the first person that tried to
build clickfunnels or I’ll click funnels
in fact my first one was called click
calm calm
I had six programmers spend three years
on it and it never saw the light of day
that’s when I met Todd dickerson he was
like no I think I can do it it’s like
all right man well good luck with that
like you really want to spend the next
year of your life trying to be like like
that’d be awesome
and I knew Todd was a good I don’t know
how how amazing was but he literally
they took some of the sketches and the
diagrams the ideas we had and he locked
himself in his bedroom in his closet
every was that and in like six months he
built a very first version of
clickfunnels
we’d know what cook fellas gonna become
we thought it was gonna be something
awesome but we maybe still made most of
our money doing the informations when we
launched clickfunnels initially we
launched this thing and it was
interesting because software without the
information didn’t actually do anything
we launched it and it was like hitting a
brick wall it was like crickets like
nobody got it nobody understood it was
just the weirdest thing I’m like people
don’t know what we created for me if I
could soothe I’m just explaining this is
why this is so important like it would
change everything but like it just
couldn’t get traction about the same
time I’d started my very first book
which is calm secrets and I was like I’m
gonna get this book done because people
read the book almost like a manual like
here’s the strategy guide how this thing
works it was crazy how the book launched
people got the book they read it in
Austin right oh that’s why I need the
funnel that’s why this is so important
it’s like I know it so we had now like
the this book which was like the
training manual to help you
strategically understand then the tool
to let you easily do it and this is the
book and the software together that’s
when I start taking off people read that
than like okay I get it and then maybe
the software to actually execute on it
I wish I could say that this is all
strategically designed to the beginning
but it wasn’t and what’s funny is that
our keep the little community we had the
time it was Facebook group probably had
two or three thousand people over this
time they start call themselves fellow
hackers like they started using that as
a term like people come and I hate my
fellow fellow hackers we had a question
for you and like he kept saying that I
was like this is cool like they’ve got a
name for themselves and they’d heard me
and Todd talked about these little
hackathons nice to do like nice – he’s
all my hackathons to get stuff done
like hey let’s do a hackathon and so we
get these little groups around the
country people do in like two and three
person meetup hackathons that’s like hey
this is so cool like this is happening
without us trying to engineer this thing
and they’re doing their own little
events things happening and it’s like we
can just let them keep doing it or like
what if we facilitated that people’s
kept asking keep asking me and finally I
was like ah all right let’s let’s go for
it was legitimate it’s like what we call
him in you know our people our funnel
hackers we’re gonna like live together
and then that was the name I was like
that’s that’s it I’m Hawking like let’s
just call it that it was awesome so I
appreciate you guys I remember my first
seminar Valente I’ve dreamed about doing
seminars we tried for a bunch of years
then we gave up a sort of Brent and John
that we would never do another seminar
again I’m grateful we did and just
grateful for you guys for executing and
making it making it all happen so thank
you and it’s amazing so thanks you guys
I had a number of people talking about
like I said they were to be part of the
first year we look back six years from
now it’s like sixth annual I can say
that I was at the first one yes asking
I’m kind of behind the scenes so I was
the technical co-founder when we started
clickfunnels Russell’s the marketing
cell side of the company the coaching
and the events while I’m the guy running
the actual software business and running
everything behind the seats and when
it’s already clickfunnels with Brussels
just me and him so I was working out of
the basement basically so we grew a
little bit and we decided to expand and
get an actual office get out of my
wife’s hair at the house all day every
day right so we’re gonna reek dig dig
dig dig dig dig dig for you that was
more user signing up on tour going down
or the other hopefully it’s not down so
funnel hacking live started as the
clickfunnels user conference I guess you
would say but it’s really grown to
something much bigger now big
differences between the different types
of events that I’ve been to at least so
you’ve got user conferences which tend
to be more technical hands-on this is
how you can use this software in this
industry to accomplish this goal
[Music]
those events kind of tend to be boring
usually like you end up seeing a lot of
people just networking in the hallway
personal development internet marketing
conferences are kind of the other side
of the equation that we see a lot of
like getting excited about methods and
stuff but there’s not really like
hands-on training necessarily oftentimes
there’s people selling courses to learn
more and that kind of thing whereas I
think we’ve taken kind of the best of
both worlds and mesh them together for
funnel hacking live where we’ve taken
and we do hands-on stuff we teach you
useable real-world things that you can
do right now with our software and with
our products to actually grow and
progress your business but we also come
in with the motivation and the
excitement and the culture and the
community around you we’re ready for you
to show us
[Applause]
my name is Melanie Niven
I am Russell’s executive assistant and I
plan all of our events I don’t have a
title for that but I pretend it’s
director of events since they took black
red and blue markers
there’s fatties and small like regulars
so I’ll grab mine and bring mine as a
backup to be safe so when I started
working for Russell I didn’t get a job
description I just came in and did what
I thought he needed help with and then a
month later I was asked to plan the rest
of their final hiking live event for San
Diego and just keep teasing people about
that from San Diego on to where are we
Nashville this is the hardest part for
sure getting concepts out but I was like
brute force I’m like getting into a
thing so if like mentally I would say
I’m probably 90% done physically or
probably 20% times it works out all the
time though Russell getting his
presentations done is the most stressful
for me because I like to make sure he
has that time blocked out but he usually
works on them a week or two before the
event so it’s fresh in his mind and I
understand that like the first year I
did this event I died we’re out of white
border my board whiteboard whiteboard
these are all maxed out we got an order
dual space we got dual space it’s gone
here my desk is the nightmare
everything’s clumped up think 8000 tabs
open and none of my six presentations
are done
all of them are partially done none of
them even close to done and we are six
days away today the event starts a week
from today but the good news is
apparently there’s another whiteboard
[Music]
all right it’s all about what’s a
million so we just find the whole man
and there’s some big changes you’re
probably gonna kill me plant all right
what that said one thing before you too
deep on this we’re pretty deep it’s
happening on Wednesday should I tell her
or not all right so we’re thinking is to
get everything done want to do I love
this part of my job too it takes me away
from just like the everyday life of
being in an assistant and this is kind
of bring some like razzle dazzle to it
the only way to keep organized for me
that I know that I’m fully responsible
for is in here all of our team members I
list them out I take all their names
their job title I figure out what their
event role is and then who they report
to at the event and then what their role
is for day one through four these are
some of the items that we were
responsible for shipping out so like
pins and chap sticks and hand sanitizer
staff shirts renewal shirts action XMD
t-shirts our event guide our wristbands
our backpacks like everything you think
of that has our logo on it or has
something to do with the event that is a
print job and our design team is doing
that so that’s why I like to try and get
that stuff started earlier versus later
I don’t think if we didn’t have these
spreadsheets that we would die like
every week for hotel reservations you
have to go through make sure the hotel
has the right check-in days check out
the aides name and the type of room so I
just want to go through a few like
last-minute things for funnel monkey
life has says the 18th but we need to
update that so it shows the 17th ok
because I think they’re believing in oh
yeah yeah send me like who
I don’t know if it’s like a wife and kid
you know what I mean so I’m waiting to
hear back that’s the only outstanding
one I have right now it’s all gonna work
out I always do it says I’m just getting
a little nervous yeah just let me know
what I can do to help yes you can
so shirts and make sure bottoms last
minute my name is miles Clifford and I
am the events manager at quick Falls
that’s well after last year’s phone
hacking live I took over the events team
so it’s taking you know Russell’s idea
and his concepts and Dave and the other
partners their what their vision is for
funnel hacking live and executing on
that vision so whether that’s food and
beverage is to the hotel rooms to the
staging the lighting the experiences
that people have at the hotel during the
event off the event that’s what the
events team does what really helped with
this event was he going and seeing the
site Melanie a couple other team members
came down here did a site visit when you
don’t do that you’re going in blind and
you never want to go into an event why
[Laughter]
they don’t let us do t-shirt guns when
there’s chandeliers
so Russell’s in trouble right now
Melanie is grounding him because like
the little temper tantrum from her
russell brunson over here what I have to
do six presentations Oh Russell what do
you have to last Monday at the same time
16 drops how many done none but give
yourself credit why’d you get done
[Laughter]
most people go out and just pay for a
lot of speakers to randomly come in for
us what we really want is we want part
of our community people have had success
and who are doing things in a unique way
that would be of great value to the rest
of the audience that really helped them
get whatever that next step might be for
them but also we want to make sure that
basically lines with us in the direction
that we’re trying to go with the event
as well hey Stacy
I was so impressed with what you and
Paul presented at our inner circle and
Russell I were talking
it’d be awesome if you could actually
present the same type of thing to our
funnel hacking community if you could
kind of talk about some of the cool
stuff you guys do for a relationship
transformation standpoint but then also
really dig in deep as far as how do you
actually connect with your audience
blocks me back let me know if that works
for you guys and look forward to having
you guys if I’m lacking live Thanks my
name is Dave Woodward I’ve run all of
our top-line revenue for click funnels
our business development opportunities
integrations partnerships my whole job
is just to make money for good
[Music]
so Russell will cast the vision overall
as far as what’s the event going to be
focused on and with that there’s certain
people that we’ve kind of lineup that
will be specific to that and then I have
the opportunity now to a lot of those
people and signing the contracts getting
them on board and really developing
those relationships that help us not
only just for the event but long term as
well hey Steve all right but got a huge
favor for you if you don’t mind I’m sure
you won’t but we’d love to have you
speak at I like it is I take a look at
building a speaking of team for an event
you can definitely bring in big people
and have their name and everything else
in helps for some credibility but
there’s no greater social proof that
people are using your product who are
having success doing what you’ve been
preaching in their own unique way in
their own niche and thing I love that
funnel hacking live is I take a look
over the last few years some of the
speakers we’ve had on would be people
you normally wouldn’t expect to see on
stage and you’ve got my gosh if he can
do it or she can do it I know I can’t do
so over the course of four days we
typically will have anywhere from 10 to
14 speakers in addition that Russell
speaks himself four or five times we
really try to to gauge energy levels
throughout the day some of the things
we’ve always tried to do is either bring
in a comedian or we brought in rappers
or bringing in the Phantom of the Opera
and they sing on stage just trying to
find different ways of really playing
with the energy level of the audience
and it’s amazing to see the impact that
has on their ability to learn and also
their ability to actually implement what
they’ve learned I would encourage anyone
else who’s looking at having a keynote
speaker not to be afraid of spending big
money to get the right keynote speaker
there it’s amazing to see the impact
that it has on the audience and they
feel so connected because they know that
you care about them that you are willing
to spend the money to bring someone big
in Russells I don’t know if you truly
know what you got yourself into here
I’m gonna tell them a little story of
how you and I started to work together
you saw me speak it Joe polish isn’t
that right do you remember like coming
up to me afterwards and you were like oh
my god that was amazing these speakers
funnel hacking they’ll be awesome I’m
like sure great I’m like do you know my
fee and yes I got no problem and I’m
like okay cool so gave you my card
you’re like we’re gonna do this so a
couple of weeks go by after Russell and
I talked about presenting at his event
and and I’m like dude this is gonna
happen he’s like yeah yeah um there’s
just this thing I go love it
he’s like well what brought in another
speaker we brought in a big famous
speaker and like we don’t have the
budget to bring you in now and I’m
thinking like how is that my problem
and I said well do you listen I don’t
speak that off and anymore
that’s my fee I would love to be there
for you
maybe next year and that was that was it
remember that it was very clear and I
get a text message a few hours later
from this adorable clean-cut Mormon
right and he just writes me screw it
I’ll pay out of my own pocket let’s do
this and I’m like that’s awesome that’s
awesome because what I saw some Russell
in that moment was devotion not
commitment but devotion when you are
committed to something you’ll still fall
down when you’re devoted you won’t when
something hits you when you’re devoted
you crush it thank you for your time I
love you
[Music]
there’s nothing more fun in the office
than to see that’s to kind of come up
with who would be the ideal person who’s
that dream person we want to get and
then they said anyway we could really
get them where we got Tony Robbins it’s
like no wait we actually got Tony
Robbins who was a person that Russell
spent years just networking with and
providing value to Tony Ramos it’s a
huge celebration when we’re able to land
that big fish in yet
[Applause]
I realize how important having a theme
would be initially cuz we didn’t have
one it was funny live and we recover in
attack funnels together I remember
sitting down and writing the headline
for I think the third funnel hockey live
and I remember thinking the concept of
like your one funnel way for being rich
like oh that’s so cool like what
everyone believed that one for like
being rich I’ve been writing the
headline and looking out for a minute
sitting back and be like seem so shallow
like if universe is cool that’s the way
most people to do it maybe initially but
most people wanted because the impacts
I’m like hey well you’re one fun away
from changing the world that’s like oh
that’s really cool but my god that
speaks to the people that are impacted
her from some people it’s not some
people just hate their job that’s where
I get free like hey you one fun away
from firing your boss I’m like ah I
deleted everything and stuff one final
way I’m trying to think try to think and
then I kept looking at that I was like
every different for everyone
like the result they want is gonna be
different but this is the tool that gets
in that result
I said wonderful way that that’s that’s
the theme that’s the concept and so the
last couple funnel lines that’s been the
theme ever your people what’s the new
theme I’m like no that’s the theme like
this is a recurring theme like this
process for all of us you guys isn’t
upping it down like it’s it’s always
happening and all of you guys are
somewhere in this wave right now right
some of you guys are at the top writing
it some you guys are at the bottom in a
crash somewhere in between and there’s
always going up and down but if nothing
else of this event like I wanted you
guys to all understand the like no
matter where you are there’s hope it
might not be this funnel my mind I can’t
tell you how many funnels flopped at the
guarantee I have failed at more funnels
than anybody else in this room because
of that we found out what worked the
only way to do that is to do it over and
over and over again
and it’s a lot easier now I promise you
so much easier than what we used to do
and that’s why this tool is so important
because you can do that you can test you
can try over and over and over again and
so people are trying to think of a theme
and really comes back to like what’s the
end result you’re trying to get for your
customers coming to that like what is
the thing that they’re looking for
what’s in everyone comes to her from
purpose to different reasons and somehow
your event is a vehicle to get them
there and so how does how does it do
that like that so you got to figure out
I kind of have a button niche to where
if I scroll too much and I don’t see
blue oh my god I need a button my name
is Jake Leslie I handle all the design
for clickfunnels
I’m Nick Sanders and I build the funnels
I manage all the process behind making
the funnels and coordinate the team get
everything ready the funnel hacking live
funnel is probably one of our biggest
funnels that we make every year all the
pressures on us to perform and to make
it awesome one mistake on a funnel
building site or anything could
literally cost us millions and millions
of dollars my design concept basically
was based off of if I was sitting in
funnel hacking live looking at that
stage what would be my perspective of
actually seeing that and so we’re trying
to kind of grab that energy throughout
the page itself so the user kind of gets
that experience before even the event
starts so going from Russell to copy to
design to funnel building to testing to
implementing and that flow makes a huge
huge difference because I know that if I
have copy and video that I can kind of
base my design off of that energy that
that’s giving me a big design tips that
I really really abide by is one keeping
on brand making sure you’re staying
consistent consistency is everything all
my headlines are the same all the
buttons are the exact same color there’s
no other distracting factors and that’s
the biggest thing is getting people
excited about the event that’s why we
start with the big sales page we always
put the promotional video at the start
to get people super excited looking at
the previous year and so they get
excited to read more about what’s coming
in this
late nights and you’re sitting there
working and you know you just feel like
you can’t push anymore this is one fun
way one fun way that rings true and your
head to be like man what if I just make
one thing that’s gonna work one funnel
that’s gonna actually work when you go
down a sales page the audience from the
top to the very bottom diminishes were
very very rapidly one key thing is a
date and the button above the fold so I
can see clearly see the call-to-action I
can read the label of the copy I know
exactly what I need to do to opt in
because we scroll down the page you’ll
consistently see that same button as you
go through almost creating a habit to be
like okay that’s all right click that’s
where I click that’s right click it goes
back into basically the strategy of a
funnel what does the goal of a funnel is
to guide your customer to your specific
goal that you want them to do whereas a
website is super distracting and your
customers have no idea what’s going on
being able to use click funnels is a
huge advantage events are crazy crazy
stressful to begin with this is the last
thing you want to worry about once the
funnel is done you’re good you can go
off and spend months focusing on your
event this will just make money for you
so it’s a vending machine online
[Music]
amazing the other activity from there
only takes one way I deal one big thing
that’s implemented there’s just one
funnel way from having the life they’ve
always wanted
we are funnel hackers here to remind you
one more time the life you want the
marriage you want and the family that
you want there’s going to be fuel a lot
of businesses that you do
you’re only one fun
we’re good so I’m Dan assure I run
clickfunnels Studios which is the
production company that creates all the
video contents that Patrick that sells
unlocking live wait that created the
content I’ve never had to describe a
video
my background is filming like cultural
festivals and stuff like that unique
experiences around the world so going
into an event space you know in a hotel
room not that cool so I threw my little
seasoning on it and sent it off to him
and turns out he liked it it all started
with when Russell said bringing magic
now as a production company our goal is
to bring the magic every single day
clickfunnels Studios is producing
contents for everything fun lacking life
being one of the biggest basically we’ve
studied and watched every single other
event film that’s out there we study
after movies for electronic music
festivals and see what they’re doing we
study music videos lighting color so we
can add it to the elements so we have an
after movie that has a very distinct
feel when we’re growing up we learn a
lot of things about life from life that
are just not true
six days a week one day off a week one
week off every six months and I wish I
had someone to educate me that college
was gonna bring me food stamps with
clickfunnels it’s the goal to be the
pattern interrupt it’s funny I talk
about like people should be funnel
hacking and modeling people write when
the first person does something it is a
pattern interrupt so it works really
looks and what happens next and then all
the people who saw like oh my gosh does
amazing they start modeling and they
start doing austin like it was your
doing and I was like ten people doing
the twenty then there’s a pattern
interrupt becomes the pattern and so
then like what you’re doing is long
effective has ever seen the same thing
so for me it’s always like I’m trying to
see it fast and implement it or trying
to invent or whatever that is because
I’m those creative risk or what caused
the biggest swing right the first person
to do it is the biggest pattern
interrupt
will become the pattern eventually so
for me I still think the most important
thing is for interviews when you are
recording interviews for your event you
need to get real sound bites most people
are just looking for those conventional
this event was amazing this is gonna
take my business to the next level it’s
all the same and I feel like that’s one
of the biggest mistakes when people are
hiring filmmakers for their events the
interviewer does not know the product
does not care about the people and
therefore they can’t have a real
conversation where as we go in and we
know exactly communicate with these
people at the end of the day it’s a
conversation we want to hear their story
how they got there what this event
really means to them who is that one
person that they met that’s gonna change
their business what is that one piece of
information that one nugget or something
that they’re gonna go home and be able
to implement like we want them to
naturally tell us what they got out of
this so our interviews do not feel like
normal interviews they feel like we’re
just conversing
when I joined it all started with just
producing the videos or the funnel that
was the main selling point but now as
the event grows we need countless
retargeting ads for people that need you
know seven eight touch points before
they make a big decision to go to a live
event in order to do that we need to get
extra creative with ways that we’re
gonna disrupt people from the day-to-day
and remember that funnel hacking lives
coming and they better get their tickets
that’s where the creativity of the whole
team comes together and we sit around
brainstorming and then come up with the
most absurd ridiculous funny creative or
emotive ways that we could get people on
board someone wants to create like an
entire hyperlapse video and show off the
event space as a whole of what people
are gonna visually see when it comes to
the hotel great
[Music]
someone says they want to make a planet
Earth parody and hired David
Attenborough a fiver to do a voiceover
about the funnel Haxorus
cool we do that the door swing open the
haggis spring into motion fall Kingdom
30 miles per hour you know race to seat
supremacy if someone hears in a
testimonial that you know the person
says oh come on Hawking live is where
you come to get the fire like the room
on fire so far hacking live is the place
that people come to get the fire
[Music]
these are all fire layers around 134
layers and then there’s a second nested
sequence and this one has 63 layers that
in total about 420 layers yeah math math
I think of all the things that we do I
think Funaki Maya is probably the most
important most valuable thing that we
produce we put on but the problem is
this also of everything we sell is by
far the hardest thing to sell you think
about software information products that
gets like an impulse buy right with this
it’s not impulse buy because someone’s
got to go and they have to get work off
and they’ve convinced their spouse they
have to find babysitters for kids they
gotta flights and hotels and there’s so
many more decisions they’re made not
just one and so for us it’s like a
constant grind I sell tickets every year
how are we gonna sell 4,500 tickets how
are we gonna sell 600 dicket’s how are
we gonna sell you know 2,000 tickets and
it’s just always an impossible task that
ends up happening I’m John parks and I’m
the VP of traffic at clickfunnels and
what that means is that I’ve run all the
advertising and the social media and
then a whole department to make sure
that there’s always lots of excited
people coming in the doors
website retargeting this is if they
watch a Porsche yeah yeah yeah so yeah
so once they once they opt in or become
become your data and we you know we did
some really fun things one thing we did
was um a telethon where we set up a
table full of of our customer support
agents with telephones and we actually
had a full telephone system going and
broadcasted this streaming live since we
don’t have a TV station we did it live
into our Facebook channels and into our
YouTube and it was Russell teaching just
fantastic content and the whole time was
like if you like what we’re teaching
here you’ll definitely like funnel on
King Live cuz that’s even more of the
same value so that connection was really
strong and then we’re just giving away
tons of prizes this is one of those
things that could be like the most
brilliant a marketing idea in the
history of marketing as we know it that
was really fun and not only did we sell
a good block of tickets during the
telethon we were able to reuse that
recorded video of the telethon
I’m overtime to sell a bunch more
tickets but as we know there’s very few
people who will just buy a thousand
dollar ticket in the drop of a hat
and so we do retargeting was gonna be
our biggest strategy so coming back in
front of them and give
more reasons of more understanding or
more emotion to get them to actually buy
that ticket right so we went for 10 days
and then we just stopped at logic
emotion scarcity urgency those are the
kind of the spectrums we were hitting so
it was really fun my gosh anytime you
can sell tickets and have fun doing it
and get the whole the cool thing is just
remember it’s your culture standpoint I
mean people are the ones who invent new
marketing and she bring it out and it
was like like Jim Edwards Texas think
that was awesome so I think we the top
of our game right now and everything we
do is like unique and innovative and
people seem like whoa they usually dice
doing this you see traffic inversion
like no this was discounted tickets lose
this can we increase the value of
discounted price so that’s the
difference our first event that I did I
think costs us maybe half a million
dollars if that to where now you know
just the food bill is half a million
dollars enjoy the cuz it’s it’s not
cheap I am Clint Adams I am the director
of accounting and finance officially on
the org chart though my title changes
depending on what I need to and who I’m
talking to
but we went from registering 600 people
my first year to all 4,000 or more this
last year and we’ve gone from
essentially a half a million dollars to
over 2 million as we’ve grown the event
we’ve probably quadrupled our costs
mostly the hotel so San Diego was
selected before I came into the role but
I know that there was a lot of internet
marketers down in San Diego and it’s an
easy flight for us the location was
perfect it was a beautiful hotel right
on the marina there and the hotel size
was perfect like we just took over
pretty much the whole hotel in event
space and it was a fun first event to
put on
then we went to Dallas and Dallas was a
location we wanted to try just because
it is kind of like in the middle a
little bit more and the space to fit
2500 people too and we have dinners that
we did on-site and so we just needed to
make sure we were able to take over
plenty of that hotel and then from
Dallas we went to Orlando and the reason
why we went to Orlando is cuz we were
growing quite a bit bigger our concern
was we were gonna have to go to a
convention center and that’s not the
look I love like when I do an event I
want everyone to feel they’re somewhere
special if I went to a convention center
I’m putting him another two hundred
thousand dollars into an event that
needs to be made pretty when you get it
right off the bat at the hotel typically
our hotels maybe a little over a million
dollars we went from being the small
town
event trying to find people to please
help us throw this event to now we have
the audio/video crew they went from you
know 50 60 to now they’re several
hundred thousand dollars we’ve got
probably 4045 guys in here right now
on and off throughout the day we’ve got
about a thousand feet of truss close to
200 moving lights about 80 non-moving
static lights sixty five foot wide by
18-foot tall video wall a concert PA
coverage is gonna be a hell of a show
man
[Music]
that’s gonna help create an environment
right it’s gonna create an environment
for all the attendees who are coming
here to learn and pick up knowledge over
the next few days it’ll be good I mean
listen it creates and it creates an
atmosphere it creates an energy
I’m sure you could disseminate a message
with just screens and projectors or over
the cases but you’re trying to create a
movement I mean how you can do it with a
webinar if that’s if you wanted to go
basic enough right but you’re trying to
create a movement get 4,000 people
motivated behind one one concept and
that’s what you’re gonna be able to do
with this room so I mean a lot of moving
parts in here it’s gone amazing every
dollar hotel right he’s got things you
have a home in Rio it’s a hotel does the
trust in the motor so everything else we
truck down today there were like six
53-foot trailers out of the pocket what
is happening just for context purposes
our very first event I don’t think we
had any rigging at all I think it was
like we didn’t there was no rigging we
had the definitely wasn’t two sets of
screen we had you know school board
behind the city does our son had a
Ferrari and bigger but hopefully it
still feels super into make is
everything it’s like seven and a half
times what we had the first time huge
we would’ve been able to scale to a
4,000 person or more event without sage
and so that’s been the one big cost the
amount of pressure or stress on us
knowing that we have the sage crew there
to support and help is helped us
immensely so my goal with you today is
just to give you some really macro level
overviews on what we’re going to do
together this week and give you some
context of what’s happening behind the
scenes because I think it makes your job
so much easier
I’m very Bumgardner and I am the founder
and executive producer at Sage event
management we’re the event production
company behind funnel hacking live
[Music]
almost always for our clients money is
almost secondary they really care about
impact so when I think about live events
and how we’re designing them the clients
we work with we’re always starting with
what kind of impact do we want to make
how are we going to design the coaching
program to deliver that and then how are
we going to reverse-engineer the live
event to deliver the coaching program
one of the things that I really liked
about how this event worked is even
though we were at this massive property
when you came into this event you
started to recognize little touches like
wait a second clickfunnels really is
here when you walked in and you start
talking to the people that you’re
interacting with at the front desk
they’re wearing clickfunnels hats the
TV’s behind the front desk are showing a
loop of previous clickfunnels events as
you start to walk to your room
there’s signage all over the place
that’s clickfunnels branding from our
perspective community building is one of
the most important things you do at a
live event everywhere they went we
wanted them to feel like yes for funnel
hackers we wanted them to be really
super psyched to be part of this tribe
and that was a big thing that we did
this year there was a lot invested by
Russell and the team in branding and in
print we’d never done anything to that
skill which was amazing I want to say
was 30 40 thousand dollars to get all
that done
a little more it’s all of a sudden like
you’re no longer at a Gaylord property
you’re actually at the clickfunnels
Hotel if you want to create a culture
and you want to create a community
branding isn’t just your logo whatever
you’re selling whether it’s your info
product or your actual physical product
if you want people to expect a high
perceived value of what you do you can
send that message by giving them high
quality apparel and promotional products
up front
[Music]
my name’s Brandon pug Meyer and I am the
owner of a company called imprint City I
actually have been working with the
Russell’s team before clickfunnels began
of course back then the orders weren’t
quite as big we did t-shirts to begin
with and then we started doing long
sleeve t-shirts people wanted some
hoodies water bottles you know hats that
was pretty cool and then the backpacks
we sold out of them in the first day and
a half
one thing I’ve learned from Russell when
he was coming to me and asking for
options he originally is like hey we
want the most expensive t-shirts
available and I was showing him other
option he’s like no I want the best
quality the other thing I think that
that clickfunnels has done at first they
they had some messages on their shirts
that was really about clickfunnels the
messages have morphed to where the
message on the click funnel shirts is
the message that the client or the
customer the user of clickfunnels
it’s their message to and when you can
connect the message of your client in
your message it’s a homerun
a lot of companies put their logo on the
shirt and they give it out but when you
give out a shirt that’s actually hate
this is a shirt I want to wear because
this is my message this is who I am like
funnel hacker I’m a funnel hacker or a
lot of the shirts Russell does he’ll put
a manifesto on it that that kind of has
a philosophy behind it that the person
wearing it’s like that is cool I want to
wear that and so it sends this message
it’s not just click funnels message it’s
a shared message with the user and so
when you can combine the the company
message with the user message and you
put them into one it’s perfect surround
yourselves the dreamers the doers the
believers and the thinkers most of all
shouting stuff with those who see
greatness within you even when you don’t
see it yourself which is what family is
all about so some of the communities now
is you mean open yourself surround
yourself with amazing people who believe
in you one of the things that you guys
are best at we saw this last year is
just extraordinary customer care like
you care deeply you’re really committed
to the brand and to changing lives and
when you come into an event feeling that
way the attendees feel it and it makes a
huge difference what’s happening today
that’s really critical is registration
and this is one of your first touch
point moments the person who you’re
seeing at registration left behind a
family or a dog or kids or clients they
had to get on a plane or get in a car
they had to pack the bag there’s been
some sacrifice for them to get here they
may have also incurred delays that the
airport delays with the pick up delays
and checking into their room by the time
they get to you I promise you whatever
has stood in their way has started to
build up and be like I sure hope this is
worth it
I knew
this was a mistake I shouldn’t have even
have come this is going to be a whole
challenging week and we have to remind
them at registration that they made the
right choice like I really see
registration as right choice moment like
that kind of energy is welcome to the
family we’re so happy you’re here how
did you get here where did you come from
what made you decide to come for those
of you who are floating during
registration having those conversations
can be the difference between standing
in a dull line and having an enliven
conversation that reminded you of why
this is the right choice started oh my
goodness look at all those look at all
those people being sure we get a big
when attendees are coming in Robby’s on
the front lines if you don’t know Robby
summers she is the loudest person I’ve
ever met
[Music]
[Applause]
I don’t know where he gets it from it is
wednesday fucking live we’re a draw our
employees feed off of that and then the
attendees feed off those employees and
they feed off of Robbie so rule number
one get a hike man or woman so once they
get past Robbie like then it’s our the
rest of our staff like our job is to
have that smiling face to keep that
excitement up we got to be like hey
you’re here for lacking life that’s so
amazing like registrations right down
there after that you’re gonna go get
your amazing swag bag check out this
shirt this is sure you guys are getting
this year you have to get that
excitement because they’ve gone through
a lot of stuff to get to that event so
you’ve got to get that energy up the
second they walk in the register you
know our whole goal and mission while
we’re at that event is to make it the
best experience for every single
attendee and if we’re not keeping that
energy up if we’re not excited if we’re
not pumped if we’re not loving what
we’re doing they sense that and their
energy falls so once you register all
these people come in they have their
name badge they have their swag bag they
now have their shirt like they’re ready
to go they’re sitting there they’re
hanging out the excitement keeps
building and building and building and
all sudden our registration that’s
supposed to be a boring process this
tiny process just to get them to the
event is now like one of the coolest
things they’ve seen less days zero like
we haven’t even started the event
they’re just jacked to be there and just
keeps growing and growing and growing
all sudden our doors are getting backed
up and backed up and backed up we got
people yelling louder and louder and
louder to communicate with everybody
telling them hey we’re gonna be open to
the door soon and then finally we get
that call it’s time hey knock on the
door from the inside we open it up
people reach and just rush in like crazy
everybody’s losing the mind their staffs
losing their mind me attendees are
losing their mind music’s blasting it’s
even louder than it was before
and literally all that starts from
registration it’s a boring simple
process but what it’s supposed to be
it’s not that way of fun or hacking
[Applause]
[Music]
[Applause]
we start mid-day here on day one so
you’ve got more registration and then we
get to our opening and the opening is
where Russell will really kick it off
and set the tone for the event with the
help of Devon who’s gonna take the stage
first and get that crowd going this is
not about reading cue cards if you want
to get Bob from accounting to come on
stage and read a cute card because he’s
good at the Christmas parties hey you
have Eddie your vents probably gonna
suck I don’t mean to sound mean but that
that’s not what this is about
get on your feet and welcome to the
stage your emcee for the event my job is
to be the through line through the
entire event from start to finish so I’m
the very first person your audience sees
and I’m probably the very last person
they see before every speaker after
every speaker before every break I’m
giving them instructions and so if I
can’t build rapport with them then I
might as well not even try
the letters MC normally stand for master
of ceremonies I would say that my real
role is more like an MBE which is the
master of energy I want you to think of
me kind of like your event coach it’s to
be the through line from speaker to
speaker to speaker to speaker to speaker
to speaker to speaker it’s to tell the
audiences what you need to do here’s
where you need to be etc etc etc it’s to
say here’s how what this speaker is
speaking about here’s how this is
important to the entire event right
you didn’t tell Bob to do all that all
you told Bob was to do was introduce the
speakers so Bob is gonna go up and read
the cue cards reading cue cards is not
real management reading cue cards is not
feeling the room feeling what’s going on
being able to engage and have fun with
the crowd reading the cue cards is even
up for the last speaker our next speaker
is Mary and she wrote three books and
she’s really great give it up for Mary
well hell was that it was what you told
Bob to do so you can’t get mad at Bob
for that yeah that’s what I would say
about Bob from accounting when you hire
people who have the experience then what
you’re really paying for are all of the
things that you don’t know that you
don’t know they’re hiring for that very
first consultation that says stop right
there your schedule is off from the jump
because you said nine ten eleven twelve
and schedules don’t work like that
[Music]
but I can laugh are you ready to get
this thing going you’re hiring somebody
to go out there read the energy in the
room realize that the last speaker was a
snooze and that’s okay because he or she
was talking about something very
technical cool not mad at that
throw the cue card out the window find
out the essence of what the speaker is
gonna speak about and communicate that
in such a way that wakes the audience to
hell back up that’s what you’re paying
for those are the intangibles those are
the oh my gosh I didn’t even know that I
needed that yes yes yes yes yes so like
you get what you pay for the most
important time for the event emcee 60%
of my work is done in the first 15
minutes on day number one the very first
time I go on stage that first 15 minutes
sets the tone for everything as I will
do an exercise with the audience where
I’m gonna say welcome to the stage and
what you’re gonna do is you have to
stand up and you have to go crazy and
you have to respond the way as if I’m
bringing you to the stage and showing me
how you would want the crowd to react
when you’re on stage and so we’ll do
that exercise and that starts me
training them so now the expectation is
set before the event kicks off that this
is how we introduce the speakers so it’s
trained so it’s trained so much that
even if I get to a speaker later on in
the day and I forget to tell them to
stand up they’ve already been trained to
stand up
[Applause]
I don’t believe in talent I believe with
habits and all of us can choose good
habits stop waiting to be happy start
generating happy decide I’m gonna do
this or I’m gonna die working on it but
stop letting yourself off the hook and
be willing to go down so you can go up
spend fifty dollars make 500 that’s the
funnel guys no we got more we got more
of it
[Applause]
[Applause]
[Applause]
the day that we had the idea for
clickfunnels we sat in a room for out a
week whiteboarding out the whole vision
of it and on the way taking him back to
the airport he was flying back home
where he lives in Atlanta he said one
thing before we got out of car he said
hey really quick though if we’re gonna
do this whole clickfunnels thing I don’t
want to be like an employee I want to be
your partner I remember being so scared
like I don’t know if I like I’m an
entrepreneur I control everything all
the time I was so scared and in that
moment I made the second greatest
decision in my life outside of marrying
my wife and I told him yes and that man
is Todd Dickerson who’s my co-founder
and partner and clickfunnels
let’s get Todd a huge round of applause
stand up come on out oh man Wow so my
role going into funnel hacking live is
still very much behind the scenes other
than one presentation that Russell and I
do just about every year and we actually
talk about things that have happened
over the past year and things that we’re
planning to do going forward in the next
year Jeff rose event we always do a
presentation we call the quick final
State of the Union address I think that
most software companies events are
literally only focused on kind of the
State of the Union aspect like they get
up there and that’s all they talk about
they’re like okay we’ve got these
features we got this product this thing
we’re doing and then it’s like have a
good day see you guys that’s what Apple
does right leg Apple gets up on stage
here’s the things we’re releasing here’s
the timelines that you’re gonna see them
coming out see you guys later
everybody’s excited it’s cool but we
focus more on actually like the whole
experience can we say like oh so there’s
a problem and like here’s the solution
yeah but instead it’s like you ask the
problem
yeah and I cuz I’m like here’s a problem
we saw like and that’s how I was
phrasing it at first and I might but
that’s just a sound it sounds dumb yeah
let’s do that I’ll play like dumb like
oh well guess we’re guys what we’re
working on that that’s cool I like that
because I was a little concerned about
this cuz I’ll be going for like 120
slides like if you look at each one of
these features of clickfunnels these are
whole companies it’s all built-in to
work together and as fast as we expanded
we expanded in the number of users that
rely on this software
we’re running 77,000 companies not one
yeah no pressure right this is the thing
I need your help with you just talked
about some new features some new things
stuff they’re creating stuff they’re
thinking about stuff that’s already live
but I need your guys’s feedback to know
like what you want the most Stephen used
to have to scream real quick to show
your own views
yeah that’s what we need and the louder
the screams the more likely we are to
create that first cheer as loud as you
possibly can for the features you want
next and then we’ll prioritize based on
the loudness of the rooms that sound
fair it’s a good way to do a road map
right this sub-users project has to be
live at photo hacking live no questions
asked like we’ve promised it last year
if there’s anything that’s gonna block
us from actually making this in progress
turn to completed in the next few weeks
like we’ve got to make that happen so
see if there’s any other ones like that
that’s basically what we’ve got to go
through here and find out I always want
to focus on making sure users know that
we’re listening to them so we always we
take feature requests all year long we
listen to customer support requests it’s
connected everything’s done the event
gives us a chance to actually tell
people that we’re listening and show
them that we’re listening and we may
think that we have the best idea in the
world but that’s not always the case
sometimes we just need to listen to the
customers and hear what they’re saying
not by mistake day two is more of the
same and a typical sage event is three
days so I also look at this as like kind
of a bonus day of content connection and
community like our average host doesn’t
have the stamina for four days really
truly I mean I think Russell is a force
of nature alright so we just got staged
up day two of our can
I’m feeling a little sick super sore and
one of my friends told me that the best
thing to do when you’re on stage every
day is doing ice baths but I’m scare of
an ice bath so I called the manliest man
I know and said can you help me do an
ice bath I’ll be right there
I like psychologically move into it and
completely surrender and like sort of
gently scan your body and just let all
tension go yes and it’s like don’t be in
this very stressful situation for other
people but like you’re like training
your mind and your body and your nervous
system to remain calm and then you’ll
feel that the benefit efforts you’ll
have this like uplift and energy and
mood but it also translates to the real
life like things roll up your shoulders
more easily and stay more cool calm and
collect it because you’ve trained it it
really does like it’s it’s it’s two
minutes that pays dividends for
about 38 degrees right now oh my gosh
that was good at three that’s fine
you’re good find your breath out relax
your face
[Music]
[Music]
now
push it out big one in belly expands
hold push it out give your husband haha
I think he’s crazy but biohacking seems
to work so might as well do it you have
to do when you’re on stage for all those
hours right what we’re doing here to me
is a bonus day of extra content
connection and community because we’re
doing that same thing here and then what
we do at the end of day two is super
important it’s called round tables and
round tables much like rolodex are all
about connection and community because
what happens there is you have your
students your speakers your trusted
advisors in a room at a table and any
person can go sit down and ask these
superstars anything they want to but it
started off first year we all did a
hackathon back then it was people coming
in with their computer getting together
working on their funnels and having
support people there to help launch that
right day in real time my name is Brent
Koh Peters and I’m VP of coaching and
events at clickfunnels
gear to start around people and what it
is we literally have round tables in a
room and we invite some funnel hackers
I’ve had success to sit at a round table
and it allows for our members to build
come in and sit down and ask questions
to these experts these are all people
who have had success using our software
we thought you know what a better way to
have people be able to ask questions and
model what they were doing it’s a
refreshing ability to rub shoulders with
people who’ve been there they’ve gone
through what you’re going through and
they can empathize there’s a really
interactive experience
it’s so really cool things we add it’s
more recently in profile hacking live
where’s our funnel rolodex
I’m also really good I’ve come through
cool I want to run by you it let me
never get a chance and come in and you
can mean about it people that we partner
are people who sell services or you’ll
help build funnels for folks come in and
they can be able to kind of explain what
they do and essentially offer their
services to the members of our community
so if you’re looking it for someone who
just video work looking for somebody
builds funnels you’re looking for
somebody who can be a potential
accountant or someone to keep your books
you can find out about the rolodex event
just help people get clarity and they’re
finally of the Builder funnels you know
it’s really cool for Michael I’ve you
know you’re you’re in the in the general
session room for for the most of days
that we always typically have after
hours or late night tired of activities
[Music]
and we ever read all of the funnels are
inside with some beverages and food and
people and more live music with some
[Applause]
[Music]
[Music]
it’s invaluable time that you have with
your with your members in your community
and you need to take care of the
advantage you have of that it really
will make a way better experience for
them and it’s proving that way for us if
you have a dated-looking a feedback from
post events working is so huge like
that’s what people want they want a cool
environment build network with cool
people something to take pictures of
like just social proof again like in
live music just warms up space it does
man live musics the best and even if
they suck at singing it’s still like
this is cool itself it was this one more
to getting one more touch that people
knew that we cared we thought about
something different yeah more lounges
more everything so it’s gonna be oh wow
what do you got there wow you have to
help your audience break their
four-minute mile
now 1954 Roger Bannister broke what
everybody thought was impossible the
four-minute mile like it wasn’t it
wasn’t possible wasn’t supposed to
happen right he did it and then what
happened after he did it people saw it
was possible in the night King he did it
I can do it okay and enough for me I had
a similar experience
I really day down this morning’s
wouldn’t forget August 17th 2004 was the
day that the 2-minute Meijer the forming
mile was broken for me I would just got
into this business and I was happy my
goal when I got started was $1000 my
$5,000 a month like that’s it like I’ll
be I’ll be free like my wife I go on
dates we could get a nice car like a
thousand bucks a month to change our
life our basement we’re hoping they have
some renters very soon very soon my
email address the time was money for
college at Juno calm and this email
popped in and it said subject line was
something like we did it I was like did
what and I click on this and it was
email from John Reese and John at the
time I had heard about this he was
launching a new course called traffic
secrets and an email he explained he
said look guys we launched
traffic secrets earlier today he sort of
broke down he said at 18 hours we had
sold a thousand copies at a thousand
dollars so that means we made a million
dollars in just 18 hours
I’ve ever sitting there like everything
around me just got quiet i sat back in
my chair and I was like he had a million
dollars a day
my goal was a thousand hundreds a month
this guy made a million dollars and I
know that was even possible but he did
it that’s like that’s my that’s Franco I
don’t make a million dollars a day but I
want to make a million dollars I just
turned into Matthew as he had a thousand
our course he sold a thousand copies and
what if I created a course with a
thousand dollars I sold three a day like
if in a year I’d make a million dollars
in a year
and it became so clear so like crystal
clear to me that it was possible that
like it became real for me I could taste
it
I went back and afterwards I started
working I was like I’m making million
dollars making it was even in my radar
prior to that I say I’m gonna make a
million dollars making a million dollars
first year I went for it I didn’t make a
million dollars next year I tried it
again saying I was shy of like like 5060
think it didn’t make it two years in a
row I was like John did I can do this I
have to do it and the third year the
third try we did if we broke I think 300
1.2 million dollars that year and I was
like god I did it but for me the reason
why I was able to do that the reason why
I’m hearing from you guys today is
because John broke the four-minute mile
for me we wanted to do this for inside
quick songs I was like what’s like
what’s the equivalent of for us of a
four-minute mod what can we give people
to give them a goal to shoot after I
thought well if you have a funnel that
makes a million dollars like that’s
pretty cool as I wonder inside of
clickfunnels how many have made I made
over a million dollars and so I had Dave
and Tracy’s and the guys go through all
the stats and pull everything out I was
expecting we had maybe a dozen people
that made a million dollars in funnel
anyway Dave got the report back message
me is like dude we’ve had over 50 people
that have made over a million dollars so
far so you kidding me
so this is called we decided to call it
a 2 comma Club award in a million
dollars there’s two commas and so for
you guys every single time you have a
funnel that makes over a million dollars
we’re gonna send you one of these
amazing trophies to put on your wall is
that exciting
[Applause]
[Music]
okay we’ve just received another package
here at the office so I wanted to open
it right here on camera for all of y’all
something that me and my team have heard
together on Christmas morning you guys I
never thought in a million years this is
a dream come true man I visualized this
over and over again so many years to get
to this Wow and this is not the only one
there we go
now the coolest thing that was like we
brought these all here and I say
probably 2/3 of those people that got
that are here today in fact we’re gonna
bring them on stage so we’re gonna give
these to them I want all of you guys who
aren’t here yet to see that and realize
it’s not just a couple people almost a
hundred of your peers have already done
it so this is the one that what we
studied everyone we’re getting some mini
ones made of everyone and they’re like
our hallways will be wrapped in these
things when people come to our offices
like dang everyone makes million bucks
and clickfunnels I need you to this
thing this is absolutely insane how many
mad now the four-minute mile has been
broken and I want every single you guys
that this is your goal is at least one
of these I keep going on cuz every time
you get a funnel breaks a million
dollars and send you another one that’s
my goal for you guys okay so for you
guys you I think back into your business
like what’s that result that your people
want that they’re dreaming about
InDesign like if I can have that I’d be
the greatest thing in the world and then
create something that gives them it
gives them the ability to aspire to go
towards that okay is help them break the
four-minute mile
and as we bring attention to these
action takers to these people who stop
talking about it and started being about
it who took what Russell said and
actually put it into motion as we do
that I want you to imagine the entire
time you being on this stage I want you
to imagine that it’s your turn next can
you do that yeah yeah if you’re gonna be
on the stage walking across next here
bridge I say I am I believe this is a
really important night then they have
the oh you are premiere oh you are
triple take which is the new premier for
operation underground so we want them
coming back from this into this really
really important if you can put 4300
people in a room and every one of them
gives $1 $10 $100 $1000 and you’re able
to give and something you really
profoundly believe in and you know
you’re helping to make a change in the
world you feel better about yourself you
feel better about this community and you
feel like you’re part of the community
so while it is about connection and it
is about donations it is also very much
about community and what we’re here to
do is build a community the first day if
I like land is all about belief we can’t
even believe in two things number one
that this business model that we love
that we preach we talk about funnels is
is gonna work and number two that they
can actually do it right and then we try
to give them something bigger than just
the money to look towards right because
when money is the motivator it’s really
hard to like stay motivated and so we
always introduce the chair attendee
number one and we show like look this is
what money can do by then may having
that that shift in their belief and
understanding they’re way more likely to
actually be successful in business did
you know that every time you create a
funnel with clickfunnels you are
actually helping a child in Africa did
you know that I remember when I first
got into business I always thought like
that he cooled like do a charity thing
you know I was always had in my head
like well when what we’re successful
then we’ll do a charity or when we make
more money it was always just this one
thing
when clickfunnels launched we kind of
weaved it into the DNA initially it was
like a whenever he funnels built let’s
donate a dollar like that it started
from from the very very beginning and
it’s crazy because when people
understand the mission it it bonds them
to you at a different level than that if
you don’t you know that companies like
TOMS shoes when every single shoe that
was sold a they bought a shoe and gave
it to some third-world country so I
needed a shoe and like that social
mission was huge I think people want to
work with companies and brands and
people who aren’t just about money just
about themselves like there’s more of a
soul to the company than just a money
thing and so not only does it you know
give your customers a vision of what’s
possible for themselves it also helps
them to connect you to trust you to like
you because you’re not just in it for
the money and one of the charities in
this village impact I got involved with
this because I love stew and I love Amy
I love them and I was grateful if they
they took me there and let me experience
but I love for you just kind of talk for
a few minutes just about about where
this cousin came from him why you guys
why you’re doing it I’m talking to the
chairman of this African community we’re
talking about building a school and and
I said how much does it cost to fund the
full time salary of a teacher and he
said it’ll be about a hundred dollars a
month at the time we were we were
selling a software product for a hundred
dollars and I made this connections if I
sell one more product a month that could
fund the full-time salary of a teacher
and then I just kind of like expanded on
that the more money I make the more
impact I could have and that really
started to pump me up
[Music]
to kick off like the giving process we
wanted to do something really fun we got
a huge check made up for world teacher
aid we’re gonna fund the next classroom
for $12,000 so there you go Stu thanks
to you guys and your creation of funnels
we were able to raise forty six thousand
dollars for world he trade so in the
last twelve months years in seventy
eight thousand four hundred sixty funnel
bill a hundred and thirty three thousand
seven hundred thirty seven funnels that
have gone live we want to give you guys
hopefully the biggest check physically
you’ve ever done we’re just so grateful
because every year we get invited to
come back and it’s not something that we
take for granted the work that we do is
in what’s called IDP camps these people
were removed from their everyday life
because of the violence that was
happening and just move to this rural
area in the middle of nowhere and to see
their progress that’s happening year
over year little by little it’s
incredible and it’s having a huge ripple
effect the fact that this is woven into
the business model of clickfunnels is
it’s humbling and I’m so grateful to
Todd and and Russell and a whole
clickfunnels team huge credit to you
guys thank you so much for being part of
this community and thank you for
contributing whether you realize it or
not and thank you to the whole
clickfunnels team thank you thank you
thank you we’ve had a chance now to
bring a whole group of photo hackers to
Kenya with us and let them experience it
and be changed by this world
we are clickfunnels yeah we told our
communities all about all of you
we told them how special you are and our
community wanted to help with the vision
now there are tens of thousands of
entrepreneurs who every day are working
to raise money for you
[Applause]
so they trying to be really cool day and
I think it’s gonna be a day that for the
rest of my life I look back on I got a
phone call today whose elder Ballard
my hands are slowing down okay so
basically said there’s a group called
the under something underground
Underground Railroad is sexist yes they
said that there a meeting and they said
some reason they mentioned your name if
I get some technology and skills that
could help us with this mission
he said they think you’re big pieces can
help I hope I helped save these kids
from staying in Wow
so my name’s Tim Ballard I’m the founder
and CEO of operation Underground
Railroad which is a private organization
dedicated to eradicating the world of
child sex slavery so I I spent 12 years
as a special agent as an undercover
operator for the US government doing
anti-trafficking work after 12 years of
working these kind of cases I decided to
break away and and and start a private
organization an organization that is
wouldn’t be prohibited by jurisdictional
limitations and bureaucracy
we’re in 20 countries 22 states in the
United States and we sit down with law
enforcement in these countries and any
states and we say what do you need so
that you can be empowered to rescue more
children oftentimes in foreign countries
one of the first things on their list is
we need you to go undercover because
it’s the Americans who are the demand
it’s the Americans who are the clientele
that are abusing our children so you
guys can infiltrate quicker
[Music]
unfortunately we are the demand in this
country we’re the highest consumer
highest producer of child pornography
which means countries like Colombia or
Haiti or Thailand they can use us sign
us up as undercover operators and we can
infiltrate those black markets because
we can connect with those dirtbag
pedophiles who are hurting kids and all
around the world we can find them and
filtrate them so that’s what we do and
that’s why we created operation
Underground Railroad probably the
biggest challenge is making people aware
that it’s a problem it’s hard to fight
something when the majority of people
you’re talking to don’t know what you’re
talking about
the other reason is as a private
organization we can provide a vehicle
for you for the public to get involved
this is a problem it’s not gonna go away
by sitting back and saying the
government’s are gonna handle this it’s
way too big it’s hard for decent people
and I still think most of people the
world are decent people it’s hurtful to
wrap their heads around but if they
don’t accept it and it’s one thing by
the way to accept it and a hold another
thing to stay in it early that year I
have been made aware of the organization
what they do and we decided to help fund
a documentary to get the message out
about these children and how we can save
them and a lot of people in that
situation walk away Russell says I’m
gonna dive deeper I mean I’ll go as far
as I can go with you if you’re a dark
place there’s a whole bunch of
cockroaches these shine a light in the
middle and all the cockroaches have to
scatter and so we looked at this
documentary it’s like us shining a light
to try to end this problem and try to
solve it so we spend a whole bunch time
up to the event creating it preparing it
and then we actually showed it at the
first one
you live in one of the most emotional
emotional days / weeks of my entire life
[Applause]
[Music]
[Applause]
special homes I got a call probably six
months ago from someone who asked if I
would be involved I didn’t even know
what it was and then I started googling
and trying to figure out and I think
watch the final hacker TV stop I made a
video that night I said I pretty sure
that my life is going to change forever
after this
[Music]
I don’t know what happened a phone call
out of the blue I didn’t even believe it
like hey we want to just follow you
around and do something and then I just
saw this I mean I’m totally blown away
[Music]
[Applause]
thank you thank you so much this
couldn’t have happened without
clickfunnels it could not have happened
this whole thing I’m blown away thank
you guys so much
[Applause]
[Music]
there’s these two charities that they’re
so near and dear to my heart and they’re
so different but they’re the spirit the
feelings the same I’m like on one side
we’re trying to educate these children
another sigh were trying to liberate
children and all said like the phrase
popped in my head liberate and educate I
was like oh my gosh like that’s that’s
what we’re doing for these children
we’re liberating them from from
captivity from slavery and they were
educating him giving them a future and I
saw the parallels also in the pattern of
that’s what click phones does as a
company as well like we take
entrepreneurs and we liberate them from
their jobs from things they don’t love
and then we educate them on how to grow
their companies and as I was looking at
those two things I was like that’s what
that’s what the mission is a
clickfunnels it’s deliberate educate
both entrepreneurs and these children
who can’t do it by themselves when you
have a community who have been inspired
and their goals are bigger than just
themselves like it’s it’s not my trying
to figure how to pay my rent today but
how do i how do I solve this problem how
do I help these children how like they
thinking bigger than themselves
the monetary goals become super easy
because they’re looking for something
bigger and the war card will outwork
anybody because it’s not just about
themselves about the change they’re
gonna make it other people’s lives as
well
battles they have a whole lot of gifts
life that’s just amazing beautiful
congratulations I meant what I said
about you up I don’t same things lightly
have such respect for the rest of mine
you’re just you’re the real thing or how
cool you’re beautiful you not so much
now that’s why I came back like even I
don’t see I can see your friend and
somebody I respect what I love that
you’re doing now is you’re teaching them
to be givers and save the value of that
I definitely did all the fear a lot of
people about incorporating charity
especially events is that you know
people come with the wall and there’s
sorts money them in their wallet and if
they they spend it on charity they may
not spend it with other things you have
and finally happen to Orlando was the
one that we raised the most money for
the charity and also interesting enough
was the event that we made the most
money in coaching sales afterward which
seemed backwards like you wouldn’t think
like those two things are tied together
I don’t know from a business decision
like getting people to open the walls
for a good cause it helps them to be
more likely to open the wallets for you
to continue to help them in the future
with coaching with your back and sales
whatever that that thing might be on the
other side because you have this
opportunity to really to really change
them we’ve been serving them hard for
three days and generally here is a
seldom easy moment we know without
question
they aren’t two comma Club X there is no
chance if they do the work that they
will not be a better entrepreneur they
will not do more be more and have more
in 2018 this is where we give people the
ability that they want to continue this
process to get them from where they are
today to where they want to be this is
where who made the offer
[Music]
the whole events been choreographed for
this right before people go on stage I
show them as possible give them the
results of their put their goal is like
here’s the goal you want to get a two
comic level work they they see the
vision and now let me show you as the
the path in the process there’s three
core things I need to give them the very
first thing they have to believe is that
this vehicle this process is actually
possible right so I’m telling stories to
break any false beliefs anything else is
possible besides this one thing that’s
step in boy
we have over five hundred five total
people who have worn the two comic
aboard and then two hundred forty new
ones since last night two hundred forty
one people that’s almost one person a
day he said that you comma Club since
last time we were all here hanging out
together it’s that amazing okay and
these numbers are going up these aren’t
some like business scholars these are
your friends these your peers look
around they’re sitting next to you right
now okay this shouldn’t be weird this is
happening all the time so you can’t
dismiss you guys but guess I’m most
excited we’re out of all this stuff
think I’m most excited for you guys on
the stage next year the next thing is
people people start people that’s really
cool for them but like what about me
like how is it possible for me it’s a
next set of this presentation for me to
help them understand that not all is it
possible for people but it’s actually
possible for you specifically you some
of you guys are sitting here in the
audience and you’re watching people come
on stage and instead of saying like what
does he believe what does he like one of
these people who they’ve already done it
you’re sitting back saying no no like I
I believe something different for you to
be successful it’s not about conforming
the rest of the world to your beliefs to
figure out what the truth is then
conforming your beliefs to that if you
want to be successful you find people
who are successful you model them okay
it’s not find already successful
convince them that you’re right so
telling stories about people who are in
the same situation site who was in the
audience last year sitting in the stage
thinking they weren’t gonna be there
that this year came on stage and got the
award and then the third fall it’s
believed have to break is you know
people are scared like I believe this is
the right process I believe I can do it
but like how my spouse and my kids don’t
believe me or I got a day job or all the
other external things and I’ve got to
show them those other things aren’t
gonna hold you back if you plug into
this community if you plug into the peer
group but you’ve just gotten around
don’t ask the question how ask the
question
who already knows how to do this you
change your question you change
everything meet on right almost
completely broke as they all work for
fries like all work for free i sweet we
can afford this and we bill clickfunnels
I’m the dancing monkey on stage who
talks about it but there are some
amazing people behind the scenes who did
all the actual work okay I was the
contractor who put the people and the
things in place to make it a possibility
would you start going home tonight start
thinking about so I understand that your
job your role this company there’s two
things number one you have to learn the
strategy that’s what you’ve been here to
understand the strategy then your second
goal is assemble your own dream team
that’s it that’s where you stop you do
not learn all the other pieces you
understand the strategy you find your
dream team then another question is like
will Russell what’s your job what’s the
job what you guys do over here so our
job is to support you in those things
kay kind of question how many guys here
would be interested in me and my team
helping you to earn her to combo club
over the next twelve months
alright well this is now your official
invitation so we’ve got them to believe
those three things all they need is they
need a really really good offer
it’s the way we teach people to do it
offers through a process called the
staff that’s very simple but it’s like
the most powerful thing in the world is
the very first thing you explain here’s
the first part of my offer versus
snapping aside to complex coaching
program is we’re gonna help you guys to
master the funnels these are all amazing
them beans and they’re gonna be your
coaching staff for the next 12 months
that amazing therefore this is your
tribe these are the people who have been
here for at least a year who have had
success of this program we’re here to
pull you up and to push you as you go
explain what that is you talk about it
and then you do a stack slice basically
sometimes we’re gonna give this this is
the value of it you get the coaches the
mentors the tribe then you introduce the
second part of the offer so not only you
got thing I just talked about you gonna
get this thing as well you talk about
that you the funnel waffle master live
event then in transition now to the
third thing here’s the third component
you gonna explain what that is get them
all excited about that they come back
the stack study and then the bonus live
experiences we have the unlock the
secrets parents and kids event jicama
comebacks platinum ask for a session
after past that and then we’ve got the
two column Club and nearest river cruise
total value $180,000 907 three dollars
okay I know it seems like a lot of money
for most you guys but if you take it to
call mclubbe us about
percent of that which I think is fair
now the human mind remembers that that
whole stack not just last bonus remember
everything and then I introduced the
price dropped the price instead you
asked him to do it or just twenty five
hundred dollars per month and then
people jump up and they go running to
the back of the room that’s the magic of
how you close somebody from stage and
try to get them to give to your high
ticket programs
[Music]
[Music]
but all said and done like we’re a
software company and the goal is for us
is that people who are successful with
our software so if we can coach them and
mention them and push them through this
process make sure they’re more
successful that’s what gets the entire
company the entire platform to grow yes
it is very properly can make a lot of
money with it but it’s bigger than that
hope you guys see that because the money
that comes in like we spend a ton of it
I’m reinvesting the fulfillment to the
people who signed up the long term is
the success the students and if
everything is choreographed towards that
and then serving them at the highest
level possible that’s where the biggest
impact
an education is the peace that fuels and
drives it and that’s what no other
software company does the blending of
those two things together is what’s
changed everything for us
our role in this is to like be an
example like this was possible and then
people are taking stuff and using them
it’s been fun on the event side I’ve
watched our friends in the real estate
space Justin Terry they launched the
packing five been modeled everything
Alex Leila doing a gym launch and their
industry in their business helping gyms
to grow into scale and using these
principles inside of gyms Brandon and
Kevin pull it over the lady boss is
doing events changing women and helping
them lose weight and like have this huge
transformation over there and so it’s
been really cool seeing the the people
side of our community that are taking
these principles and modeling them and
using them in each of their individual
businesses and seeing the impacts
comfort for them as well
[Applause]
the last thing I want to mention is to
put on an event like this it takes an
army of amazing people it takes tons of
support from our from the families
everyone involved but there’s over a
hundred people here that have killed
themselves to put on this event for you
guys so I just wanted to give a second
give my entire team a huge round of
applause for all the wards they put into
this whole event and there are six
people that without their love and
support and sacrifice we’re not making
it as possible the clickfunnels spouses
the survivors the women who have made
all is possible I think the definition
of clickfunnels is like sacrifice
because there’s so many nights where we
didn’t have our husbands because they
were fighting for you to see all of you
guys here and to see how much you guys
just are obsessed with this company is
really like pouring back not only into
our hearts but back into our marriage
and back into our families
[Music]
[Applause]
[Music]
you know it’s when my favorite parts of
Fulani live when it’s done the last day
we got to dinner together and we all
just kind of hang out and it’s just like
that point I’m so too tired to talk and
I just like looking around looking them
all in like there’s a lot of people that
made this this thing possible I’m so
grateful for them to you know that they
they believe in the same vision I do
because I couldn’t do without them and
the fact that they’re they’re here
they’re bought in that they’re doing it
this is their mission as well now it’s
really special
the reason why I do this why I’m
obsessed with this because every single
person that we’re able to touch and
change during this event it doesn’t just
affect them usually it starts with them
and then it affects their families
[Music]
and then as they start growing then they
start hiring employees and a team else
and there’s a team of people that are
affecting and they started getting
customers and they start serving those
customers and starts changing their
lives and every single people that are
sitting in there if we can touch them
and affect them the right way it’s a
ripple effect that will go through tens
of thousands in some cases millions of
people
[Music]
so we got 4200 of them and if we serve
them at the right level from the very
second that come in all the weights at
the end we could affect literally tens
of millions of people for this weekend
if you look at it probably half of them
are people who’ve come before in the
past and for them is this is like a big
huge family reunion you’ll see that like
make show up it’s like they’re gonna be
crying and hugging and there’s gonna be
this most amazing thing in the world
[Music]
and in the other half for people who are
here for the first time at half em are
scared they’re nervous someone spent the
last minute a had to come here they came
with a hope and a dream and not knowing
what to do next
as excited as I am for all of our hard
core final hackers who are gonna be back
I’m mostly excited for this new group
people who we really have a chance to
change their lives
[Applause]
[Music]
but all said and done that’s the only
thing that matters we are all gonna be
tired I’m gonna be beat up I mean late
nights early mornings tons of stress my
voice would be completely shot by the
time it’s done but that’s okay because
it’s not about us at all this is for
them like it’s a really big deal
and so from the top all the way down to
the bottom or make sure that we are
always having a super focus on like the
service that we’re trying to do for them
if we do that it’ll literally be the
transformation point for a lot of these
people in their lives
this is my mom’s first time coming to
any of our craziness
[Applause]
[Music]
and last of all we want to thank all of
you guys for trusting in us for
happening the belief having the
commitment to not just think about it
not just talk about it not just dabble
but take the step and to travel to leave
your home’s your families to come here
and to learn and to grow we have such an
honor serving you guys over the last
four days we’re grateful for you thanks
again for everything you guys appreciate
you and we’ll see you guys all next year
you
[Music]
[Music]
[Music]
[Music]
you
you

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