Funnel Hacker Radio Episode 187 – Commodity Or Experience, What Are You Selling? 0 12

Funnel Hacker Radio Episode 187 –  Commodity Or Experience, What Are You Selling?


Why Dave Chose to Talk about What We Sell:

Dave Woodward wants to lay out the details for the pros and cons to the types of products that sell best. He reveals secrets successful marketers use to sell products as experiences and what you can do to have similar success.

Tips and Tricks for Your Business:

Selling a product that is purely commodity vs. an experience. (2:08)

Changing your marketing standpoint from commodity to experience. (4:42)

When you look at successful people, they sell experiences (8:00)

Quotable Moments:

“Unfortunately for most of us that are in marketing we end up going the exact opposite direction. Our product becomes very price-sensitive, very commoditized.”

“But once you start bundling it with different products and services where someone no longer compare it to other water bottles. It now becomes an experience that the person is going to get along with that.”

“Even though you’re selling a product or a commodity you can still have an experience. Try to find different ways of creating it, most of it is through your marketing.”

Other Tidbits:

Dave loves ice cream, his wife loves Lu Lu Lemon

Audio Clips:

(4:12-4:24) “The same things happens in every other product or service is you have to think ‘What is the experience that I can provide for these people? What are the things or what do they like?’”

(7:50-8:00) “We always spend a whole ton of time talking about funnel hacking, I want you to take a look at who are some of the leaders in your industry: are they creating an experience or are they just selling a commodity?”

Links Mentioned by Dave:

https://funnelhackinglive.com/get-your-ticket-now
Http://funnelhackerradio.com/
Http://funnelhackerradio.com/FreeTrial
Http://funnelhackerradio.com/FreeCar

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Behind The Scenes Of Decade In A Day With Dana Derricks 0 13

Behind The Scenes Of Decade In A Day With Dana Derricks


Subscribe to our NEW podcast at http://www.MarketingSecrets.com

Listen as “The Goat Farmer” drops some powerful Q & A during this episode of Marketing Secrets.

On this special episode Russell is interviewed by Dana Derricks for Decade in a Day. Here are some of the fun and informative questions you will get to hear the answers to:

-What would be the one thing Russell would suggest anybody starting out in business should focus on?

-What’s Russell’s biggest secret to building funnels?

-What Russell wishes he would have done differently?

-And what Russell’s team relieves him from?

So listen here for the answers to these questions and many more from Dana Derricks.

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The Pride Cycle, And How It Affects Your Company 0 13

The Pride Cycle, And How It Affects Your Company


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Understanding the “Pride Cycle” can keep your business protected from yourself.

On today’s episode Russell talks about the pride cycle and how he stays humble. Here a few of the amazing things in this episode:

-Find out what the pride cycle is and why you have to go through it to learn how to stay humble.

-Hear how Russell keeps himself humble so he doesn’t have to go through a third crash.

-And find out why sometimes pride isn’t the reason for your crash, you just needed to go another direction.

So listen here to find out how to keep yourself humble in your business so you don’t have to be humbled.

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