Why Dave Chose to Interview Josh Ryan:
Josh Ryan lives in New Zealand. At the age of 15 he started playing around with Instagram. 3 years later he now has millions of followers. He details the steps he uses to gain engaged followers and how he uses Instagram for his personal business and now for his clients. His steps are things you can use to build an engaged following on Instagram.
Tips and Tricks for You and Your Business:
The definition of engagement through Instagram. (3:02)
Working out how you can get more engagement on Instagram through a Call to Action. (5:05)
Dave and Josh discuss the vitality of using your Instagram Stories for connecting to your audience. (6:07)
How can you use Instagram, an algorithm solely based around pictures and short videos, to sell products and grow your business? (8:15)
We need to warm up our audiences on Instagram so they will spend their time and money on us (9:18)
“Starting again, I probably would’ve built it more around me because it’s just so much more powerful and impactful”
“It’s much easier to sell if you build a big audience on Instagram then take it to a Facebook group. That’s what I’ve tested most recently and it’s pretty powerful stuff.”
(8:30-8:55) “I think more of Instagram as about doing value than pushing people to like some sort of free resource. Then from there you kind of sell them. That’s what I use social media in general for really, I don’t necessarily promote a $500 cost on Instagram.”
Links Mentioned by Dave and Josh:
Josh Ryan’s Instagram
welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales dominate their markets and how you can get those same results here is your host Dave Woodward hey everybody welcome back to funnel hacker radio on your host Dave Woodward and today you guys are in for a treat yes actually an eighteen-year-old Instagram influencer coming all the way to you from New Zealand welcome Josh Ryan hey happy to be here I’m so excited to have you this is uh I appreciate you being flexible time wise and everything else I know it’s uh I don’t know if it’s early over where you’re at or it’s late what um it’s just going past midday so but it’s news day advocates so good deal all right look I just gotta dive right into this this is one of those topics that people are always wondering about as far as this whole influencer marketing type of stuff in Instagram and I was looking at some of the stuff you’ve gotten over there on Club preneur and office you got 18 year old success story here is crushing it using click funnels and using Instagram you’re out there basically building other people’s audiences you’re doing all sorts of crazy stuff so tell people kind a little bit more about you what you’re doing and what type of value and things they should be looking as far as diving right into Instagram then we’ll dive into some of the stuff you’re teaching yes right um so I found what I’m doing now is I’m mostly just doing like influencer marketing so I got a whole pile of followers in a specific niche and then brand sort of pay and I’ll promote this stuff and they’re not gonna get more sales in there and then also doing that client on Instagram so helping him basically do the same thing now I’ve done a whole bunch of things on Instagram but I feel like the other main – now I guess I had that sort of shiny object syndrome winter term anything like that that really had me back but now sort of yeah focused on a couple things and yeah I guess for Instagram one of the things that are pretty lucky was getting in reasonably early and so what it started at Instagram I’m about just over two years ago I think I’d be probably coming up three years ago now so soon as that fifteen sixteen year olds sick what makes you get sad outright in the Instagram what are you traded down well I’m sort of always had that a bit of an entrepreneurial spirit and me I had sort of had my first business when I was nine a coke vending machine and to make money at the Main Street which is pretty cool the net and that was like pesavum cameltoe so I was pretty stoked with it but then we moved and petty little bit but then a few years later I sort of I’ve seen a few things online like different network marketing things and stuff like that and um wanted to do something and I just started creating a few different instagrams they all failed horribly and being the highest I found I just created one as I could dream board because the everyone talking about this whole dream bought them and I sort of like posted cool cars quotes in there and then I reached out to someone with a bunch of followers and I asked them for a shout-out cuz I thought like it would just all you know free and then a lot harder it’ll be yeah sure that’ll be 60 bucks and I was that a serious sir and I saw these people were making this money and then I realize it was like a legit business there and just win for it I guess I guess so right now is you taking a look at some of the stuff that you you’re doing for yourself I know you still have over a million people following you on ah is it millionaire got dreams I would what is yes there’s some a month I’ve got a bunch of accounts that’s like 411,000 I think at the moment and I’ve got like four other three or four three three other like pages over a hundred thousand and then a couple of smaller ones like favorite from there in there yeah so is that combined following just over a million last time I checked perfect alright so tell me this one of the things people are always asking about so you get all these followers one of the biggest things these days is engagement how do you actually get engagement that made followers um coming to a cheating them to do something of well we take a look at it what do you classify his engagement on Instagram um I mean generally I would say engagement is just likes followers I mean likes comments exceed honor but I think the more one Tunisia that’s five making money and having an impact it’s actually how many people gonna do stuff when you post that how many people actually gonna go out there and buy that book or download that thing you promote or join your Facebook group or whatever I think that’s probably the more important one for people to look at as far as making money goes agree with you know that’s I don’t for us it was kind of fascinating I really learned a lot more about this will influence or mark anything we did the expert secrets book launched back in April and May and I was fascinated to find out and then also when we did the viral video launch in September did the same type of thing the whole impact spars as Instagram is you approach Instagram different than you approach Facebook and objectivity approach emails other things when you’re trying to get the kind of engagement what is some of the things that you’re doing on your posts today’s to get that type of engagement on Instagram and instagrams an algorithm sort of like Facebook so anything was like a call to action doesn’t really well so like for example I know DoubleTap of and then have like a result so DoubleTap f28 attention video busier yet and then encouraging people to actually double tap which is alike it is going to get a lot more lights and then when it gets more likes it sort of snowballs and Instagram sees it was like higher value content and so they’re gonna push it out to more people anything with that you can even put in the caption so you can put a cool quote and then tag someone this relates to or just anything with you aren’t like sort of with a call to action on it would generally do pretty well perfect so just quality call as well so I know that as one of the main things that we run across is what you’re just referred to there and as off see people aren’t going to Instagram just to get bonbarb a whole bunch of call to actions they’re looking for quality content they’re looking types of things that you can actually they go through pretty quick and yet the way least for myself or certain people I follow all the time I looked through them dirt I look through their stories let’s see what the posts are and I think this that type of engagement is a little more unique than Facebook and as your is your building that type of an audience Josh what are some of the things that you’ve done to really connect well with your audience um I guess I should have done a few but I used to do quite a few Instagram stories I haven’t done that so much now but I think that’s a really powerful way to really connect with your audience and might not necessarily increase your lights or whatever but the other engagement of people that are actually gonna you know join a movement or um you know yeah join your Facebook etc definitely increases when you start having that personal touch cuz my pages I’ve built on pages based around me they’ve been around that quite stuff like that starting again I probably would try to build one around me because it’s just so much more like powerful and packed for um and but I mean I’m gonna start doing that so imputing at my own personal brand say sure that yeah I think Instagram stories are really awesome because there’s a less professional way to get in front of your audience and for them to connect with who you are and get to know you about better and rather than just one of these professionally shot images or like Photoshop quotes and stuff like that I appreciate that and know what we were kind of going through one of things kind of came up and why one channel of it podcast is we’re kind of go through our clickfunnels user group on Facebook and said you know who are supporting some of the top post of the end of the year type of thing and obviously your post was one of those things and I want to kind of talk a little bit about it the stuff that you’re using Instagram for and really helping primarily as far as I understand the people who listen to our this podcast are a lot of people who are in our funnel hacking community that people who are there build my own products or services they’ve got a lot of things going on and one of the things everyone always asked me about is can you really use Instagram to sell and I wanted to find if you might kind of touch on that topic how do you actually sell using Instagram I feel that I don’t necessarily do a lot of direct selling on Instagram so I reckon more of Instagram is about giving value and then pushing people to like some sort of free resource and then from via you sort of seller that’s what I use social media for in general really I don’t necessarily promote like a 500 dollar course right on Instagram I’ll promote a free ebook free video series and a webinar etc because Instagram like uni a lot of traffic but it’s not super targeted like am i guess in the clip funnel scoop you guys could post about a new thing and everyone in there is that super targeted using click funnels you might be able to sell it straight off the bat sort of back I feel on Instagram it’s more over you need more like a warming up process I guess at least you have exactly what I wanted to talk about so tell me what for our listeners give them some ID as far as how what would you do to warm up your audience and then take them to something where they could then OMSI get a bit of a file and sell from there um yeah I think ebooks and video series stuff like that work pretty well but I think another thing is actually taking people to Facebook cuz and taking people to a Facebook group or something like that because I know lots of people have like Facebook groups but if you use Instagram to building audience and then take it to face to a laughing group as a community I feel as Facebook is a much more personal connection so bringing people cross to bear can actually be another very very good way to do things like when I’m promoting that funnel I will give a like the way it’s free ebook and down at the bottom of their ebook there’s active Adam will I can join the group and in is there more over much more of a personal I guess connection and I feel people it’s much easier to sell if you build a big audience on industry Amin and take it to Facebook group I don’t know that’s what I’ve had to succeed for 3 simply and there’s pretty powerful stuff so basically your if I hear your correctly then you’ve got your audience on Instagram and then one of your posts on Instagram will be for them basically get access to a free ebook they then have a link there and your bio is that where you put in the link where they go to the bio you think that Blake takes them over to a funnel where they then have on their funnel is access to that ebook where they can opt in for that and then the ebook you in the e-book is that where you’re actually sending them to the Facebook page or are you doing that on the funnel itself um no show in the e-book this I like at the bottom of the ebook I have a link across to the Facebook group so not like it’s not like all over it but I at the bottom for people that want more I’ll simply put it there alright so now what now they’re in the Facebook group what types of Facebook give me an example some of the groups and stuff be able to to join by going through an e-book um so my lunch is that the clear preneur so it’s not necessarily specific on I hope I think if it’s more just one where I can just post about different things that I learned and different things that actually love to help people or different things that I was saying they’re not good and stuff like they’re on my on my group that’s what I’m talking about like it’s not a specific like routine I guess but yeah just as much value as I can put out on Facebook posts and so on and there and it just and then you can build up engagement and then when you do have something to promote you can put it in there and get a bunch of traction and a bunch of sales I love that that I don’t think it’s a great idea I think I’ve seen for ourselves clickfunnels and even on Russell’s pages and things we’re using social media for that exact same reason that it’s just driving people to other other posts other places where they consume additional content and I think it’s worked out real well for us I know obviously it’s doing extremely well for you so you also have you’ve created down agency where you’re out doing this for other people is that correct yeah so how that was your agency working um that isn’t that was sort of like the structure Oh like has a gun I know you got yourself I think you got Twitter partners is that right um well yeah so I’m like the Hat right owner but I do have two people that sort of work for me out of it like I guess subcontractors sort of thing okay yeah I’ve only really sort of relaunched it this year but I was doing there and I was doing on my clickfunnels out doing pretty well and sort of like June July and being only just got super busy it was Toronto because I finished school end of last year and I sort of took a bit of a step back on my business stuff for a bit it was not a good idea I should have just done it but um anyway and yeah pushing it again now and so this year so far has been crazy and yeah trying to scale that up a lot this year well I think that’s awesome ah me I could get I’m excited for your success it’s always fun I’ve got a son who’s your age and it’s always fun basically talk – to people who are out there just bustin especially as far as this lot entrepreneurial exciting environment that we live in right now so again congratulations on your success I know a lot of people who want to find out more about you kind of stuff that you’re doing if they wanted to get information about worse they connect with ya um probably Ennis you’re going through the Beast it’s at the jaw shrine or what might be just Josh trying so I’m trying to get their username and sublet so at the Josh Ryan or and then basically looking up as far as Joshua and the other thing I know you’ve also got you kind of teach what you you were just talking about here as far as people want additional information on Instagram how would they find out more about that yeah so um I got an Instagram course as well which is just everything I’ve learned from building it up making money on it trying to outsource it that’s sort of my project at the moment actually trying to make it more hands-free I guess on Instagram I’m just starting to build good systems and stuff and using click funnels within push traffic in and let some money on that I appreciate this or if they want to find out man of course where they get better um that’s just an insta mastery Academy code slash Academy very cool well Josh again I appreciate your time today and we go look for connecting with you see you real soon what’s the men appreciate um you have a meal been a patient like Josh well talk to me thanks for listen to funnel hacker radio podcast if you’d like to be notified anytime we release a new episode just subscribe over at Auto hacker radio.com in addition to that we’d love to send you a free gift you can find that free gift at funnel hacker radio.com forward slash free trial one last thing is we love giving away cars so if you’d like access to a free dream car all you have to do is go to funnel hacker radio.com forward slash dream car and you’ll get all the details thanks again for listening
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Funnel Hacker Radio Episode 184 – Instagram Secrets With An 18 Year Old Influencer in Marketing
Funnel Hacker Radio Episode 184 – Instagram Secrets With An 18 Year Old Influencer in Marketing