Funnel Friday’s Episode #38


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what’s up Facebook over life hey guys wilai there – how’s it go chip happy new year I’m wearing my lucky hat and hopefully we won’t lay an egg on this one but I’m pretty room that’s the sweet happy woods that is the first time how you born if you the spender is just a repeat that this is this is one of my classic Jim funnel Friday hat this is bringing it back to our roots this is like the first one I ever wore on a fun Fridays I believe was that’s this hat this was it I am like this is like a piece of funnel Friday’s history lore it’s pretty awesome very cool we’re a few minutes late starting today but but we’re excited we’re gonna be talk about the funnel we’re gonna be working on today yeah I was just gonna say it’s my fault that we’re late because I I laid an egg they say today what we’re gonna be doing we’re gonna be talking we’re actually gonna be looking at somebody’s funnel this is not one of those help my funnel sucks things this is more you know what should my funnel do and they need some help with their their headline and their their sub headline but it’s pretty cool I thought was a really cool example and the reason for that and I guess I should you want me to show it up on the screen yeah the reason why and we posed over here um the the reason why we thought it was cool was was because um everybody’s always like oh you’re always showing and make money stuff and blah blah and so this couldn’t be anything further from the truth this is a duty teaches plumbers and and roofers and electricians how to get more business so and so basically what what their market is is mom and pops mom and pop service businesses that have always dreamed owning their own business but they don’t know anything about marketing and they don’t know really how to run a business people who have basically been doing a trade but but then they say you know what I’m tired of doing a trade for somebody else so I’m gonna go do a trade for myself and then they get smacked in the face with the reality of hey I need to know how to market and all that other stuff so that’s what these guys help them with because they’ve been they’ve been doing it for years and years on their own so that’s that’s what we’re gonna be talking about today and rather than I thought and here let me stop sharing so I can actually I’m also in there click photos account too so I don’t know if I should I like whoa should I clone this so that I don’t mess up a live phone what I probably should huh yeah you should clean it cuz I know they’re working on it but the the big thing is just instead of spending 30 minutes just paying in a way you know okay do this put this here and there and everything else I think once we give them kind of a headline and sub-headline let’s let’s use your groovy whiteboard one kind of structure the thing for them and and let them get a million dollar lesson from the world’s greatest funnel hacker pro man Russell having fun alright okay so I’m trying the countdown clock Arthur oh goodness has officially started and all right there and then I just clone the funnel so this one I’m gonna rename this so they don’t think that like I’m messing their funnel up I’ll call this one funnel Friday’s virgin funnel Friday’s so feel free to use or not use any of our ideas because they may be horrible or they may be amazing excuse me you’re supposed to say feel free to test our ideas against your own because testing is how you tell what works best that’s actually a truism well blame it on the cough syrup yeah I mean I’m bet I had a fever of 104 for almost a week oh and then all I’ve left is this coffin so I’d rather have a cough that a fever any day of the week so I’m feeling good Wow all right so do you know much how they explain kind of how their business model works right now or is it just it says this is going to be getting everybody into a membership the first level is a membership which I don’t necessarily not saying it’s good or bad but that’s what they’re playing is to try and get everybody in a membership me personally I try and get them in with some kind of a product and then pitch them on the pitch amount of membership and pitch them on one on one and all that stuff but that’s just me okay what their plan is to get them into a a membership right off I will say that would please keep at least one lung down the thing that I would just save just from looking at this on the front end is that they need to have multiple landing pages for this one for plumbers one for electricians one for roofers because if you just a roofer doesn’t consider themselves a home service pro they consider themselves a roofer same thing with a plumber electrician those trades they think of themselves in that trade so that’s the number one thing I would say and so when I’m coming up you might just focus on plumbers and just because I really think that’s that they need to have multiple landing pages as my whole point what is what are your thoughts on that I I agree because what other markets they go after you said there’s plumbers plumbers electricians roofers you know bum sure painters and anybody that comes out to your house in a work van wearing work boots and does work at your house let me show a concept bike because we have the same thing in our world is like people come in there’s different types people use click photos like we have entrepreneurs use that small business owners online digital marketers marketing agency so by that so we kind of the same thing like this is an example of a page we use which this is probably the highest often rate of any page I’ve ever done we come here and say here’s the big the big hook but it’s like what’s your role in the company and so then I know it’s like hey this is a solo entrepreneur or their small business owner or their unknown so kind of like it’s set segments it’s I don’t see something similar here if it’s like great coin it’s like okay who are you and then the segment and then from there we have very specific like cool your club or not can talk to you as a plumber or cool you’re over here so I love that man you running you’re running ads you could just skip that skip the first step and take them straight to that landing page so if you’re if you know you run an ad to plumbers you just take them straight to the plumber page so in our office so we’ve got James P furrow who’s been helping us like systemize our whole everything and the ocean is this project flow diagram for how we do our funnels but biggest thing we found out was like a lot of times the funnel ideas in my head and nobody else knows what we’re doing and so then yes it causes frustration so we started new thing we’re literally I have a bass signal which I wear two Ironman shirts de sus kind of word but I got superhero schizophrenia but we push the bat-signal you’re looking at the wrong camera because of their Facebook camera here which camera like three cameras on the state looking at me Russell I can’t see it there you go oh that makes it hard cuz Millie’s over here alright there’s the bass signal so he signed the bass signal then I got a bass signal pin that’s even cooler and then we actually I’ve walked my entire team a picture of the bass signal and then a link to it as um room never comes in zoom room and and then I mapped the whole thing right here and everyone’s got and we record that through zoom and then what’s cool about is that afterwards we have the whole recording of me talking about funnily ideas let’s try everything that way in like three weeks from now we’re fishing the final people like what’s that thing that Russell said or like we have it forever so um that’s smart we do that if you really want to get people’s attention you can hit them in the eye with a laser pointer I mean that’s like the ultimate eye salutes Mike a funnel structure here we’ve got these guys million dollar service pro it’s like you were saying Jim is the beginning is having on the thing through um on the thing through google video here do you want to make your video window a little bit bigger so people can see it oh yeah that is pretty small PC now wait or just use the whole screen there you go guys no turn to the right now you’re in the middle one that dirt where every point point to the right no keep pointing move your finger that one that’s right what that’s the one so confusing alright what’s up guys we’re gonna do this is to these ones gonna be that traffic comes like organically right we talk about traffic control or traffic you don’t control.com seekers book so traffic I don’t control my I don’t always people coming from I’m gonna have a page prior that’s gonna basically be this thing where they self-identify I’m I’m of this I’m of this I’m of this I’m of this and it’s cleaners off to these to these pages that are specific for the market of their in now when I’m going to Facebook and I’m buying ads whatever if this is the plumber the plumber one right and this is the electric electrical unless electricians attrition fëanor Ainur etc so then drive facebook ads traffic I do control I would drive directly to like that niche one like I want to go night target plumbers and put them through this pre page because they’ve already know they’re plumbers right gosh so that’s ten idea so we’re probably four for today just because of the time it probably just doing this page right just the plumber page okay but they get there and then I can suit the offer was they were there working on it but basically it’s a it’s it’s a membership where they teach people about marketing and business and and getting more customers okay they literally they have a like one thing says a webinar one link the goal-setting challenge there’s a bunch of different things here which is also kind of confused like usually you want on a page is that everything’s like one right focus one focal point so the question I have for them which is like what’s the focal point for the plumbers like what’s the thing and I would say and pick one thing so either have a lead gen have a lead magnet have a webinar have a have a book have something that you’re selling but it’s one thing not here’s five different choices because if people have five different choices you choose to go away and just drink a beer yeah or root beer for Mormons so there you go all right okay so with that said where should we start out in this one well I’m gonna start working on well I guess what we need to do is is assume that they’re just pitch in their their membership their membership so what I’m doing and I don’t you want me to show my screen yeah what I’m doing is working on a headline using funnel scripts so this looks more like something that’s pitching a webinar or I feed me a trial like a vet I mean I think my personal opinion is that the best thing you can do with some consultative sale like that where you’re trying to get somebody into continuity is to is to use a webinar funnel mean to refer to me I don’t know what your thoughts are but as the webinar fan I probably agree since I talked with chef in two webinars because I think it’s the best way of self especially when there’s education involved right just reposition this then as like as like cool I would I would do it as a webinar funnel myself I mean and the big thing you know so who’s our niche audience plumber they want to get more customers and want to build their business the name title what you wanted to buy as million dollar service pro what’s the thing that holds the solution they want coaching program but since we’re well I started writing it for the cooking program but I’ve I’m gonna write this pushing them towards the webinar well yeah so webinar because that’s what the whole thing about great stuff that was the headline you had a beach if you can beat that one if you roll you’re in can beat great stuff and control he’s wearing my chicken I pictured you know or just like a stock picture I can’t tell I don’t know if that’s him or not that was him but it looks like it has superimposed picture and then they there’s other people who are oh that’s him is that him that the view atop can’t tell the same person or not it could be so I’m just maybe I’m getting let me ask you this so the two big wants that these people have is basically you want to build up your service business and really want to increase your income right okay and probably a pain they want to avoid in this area is is getting tied up in marketing or these are spending 12 hours it’s like the free customers right they don’t they don’t want like do the marketing and spending a ton of time and money kind as a sales person like a roadblock that they would see is holding them back from their goal would be even if you’ve never operated your own business before that’s him I think that’s the same day down there and then on top would you go to the post office see if you saw his picture okay go into the book of faces Facebook stalking him now yeah Edward plenty calm so we’re probably gonna zoom if we’re making this at the point that somebody gets to this page they probably you think they’re gonna be warm or cold traffic I think they’re gonna be at least warm enough for the Reich they’re a plumber will know that our plumber will know they’re uh you know I mean so I’d say warm not hot probably warm okay all right I like going and finding like pages or pictures that are like unique that’s kind of cool actually like some of the pictures on his page seem too professional which looks nice but I doesn’t typically convert as much as like my monitor which makes us mad his designer strike we spend so much time designing what do you think about something like you know new watch this video to learn how we can automatically help you increase your income fast the increased income is it with me I’m thinking like attention all plumbers watch this video to learn how we can I mean that would promise if we find the right headline we could actually adapt each play each page just by using attention attention painters attention plumbers attention electricians just a thought no I like that luck I’m I’m going to I’ll add this to the clip in and keep on clicking and see if we come up with something else tell me one week you know show you how to build your plumbing business so I was working – I don’t know this this Christmas break and my literally was in funnel strike for hours just typing stuff out and get ideas so not only do I and only one of the cofounders of farm scripts I’m also a hyperactive user of it thank you did your dad like tell you all about how headlines and stuff work hey you know I learned from Jimmy I was about hot warm and cold traffic dad that did my book [Music] how about this one knew what every plumber needs to know about and increase your income fast what if it’s like even more specific like increase cuz they want more clients right so it’s like how to get extra 20 clients a week or a month or a 30 you know I mean like oh yeah I like that that I like that I’ll grab that one will modify it but I like that I actually really like that how to get an extra really wants to big result thing one is getting to get an extra 10 to 20 clients a month yeah yeah I like that actually a lot mm-hmm so all we do is go back up to the top change that out in funnel scripts hit the build button and come back down whack the button and then holy crap now Wow now you can get an extra 10 to 20 clients a month with million-dollar service pro guaranteed oh that’s getting close Oh stead I like that Oh ground down too images ooh how about this webinar gives you the simplest way to get an extra 10 to 20 clients a month oh I like that that’s really good yeah I adapted it but yeah we can I like that a lot actually I don’t know if we want to keep the well now we can keep the guaranteed in there now whether they can keep the guaranteed in there and not I don’t know but we can use charity guaranteed or your money back I really like that by the way new what do you think I couldn’t discover on the front of that so new to comb wish all they are I could just do this kind of stuff so what do you think you like that one new attention pump or attention plumbers new this webinar gives you the simplest way to get an extra 10 to 20 clients a month guaranteed you like that one I mean I like that’s a good one to start dude I love it simplest way do you think it needs a subhead how about how to increase your income as little as one week yeah it makes it makes seven days when we gir I like how to increase your income in the next seven days I like that okay I’m actually suffice page a ton cuz that is them right yes okay that’s it listen I’m gonna send this three on the Facebook the Facebook thing I like both of them but I think the bottom one is more personable yeah I said it said before that was really cool actually are you gonna what else are you gonna need from me my image is disappeared [Music] yeah you look super friend they wanna hang out with you here yeah want me to do some Brunton bullets oh for the for the webinar yes okay I still heard that hasn’t caught on I’ve never table besides mere you ever say that and Stephen buddy sir it’s like you know be nice I think he doesn’t really care I did you said you Facebook me over those I did I even have all the capitalization correct and hopefully the spelling [Music] attention plumbers now the one thing and this would be something they would need to test and I don’t know the answer but in this case I would test the word customer versus clients in other words once I found a headline that was working if I said clients I would have another version of the headline that said customers because these people may not think of them as clients they may think of them as customers and and maybe that’s being overly analytical but I could see that one word making a difference that’s interesting the other thing I say okay they just as like verbage stuff I even like webinar is like a big word for most people I try to change that web right it was things like that fit that people understand better or worse fonts are kind of weird on the same phone without that I I think you’re right and for those of you that are wondering that see my screen now right now I’m using the Brunson bullet script on funnel scripts which helps you to make awesome bullets to go in the either to up or for up a format that Russell favors in ClickFunnels™ for behind Brunson both go to funnel Friday’s calm scroll down to watch the episode but okay it’s like I’m sure they made this orange button that you just took Amazon’s button and they call it the Belcher button and it’s next like five years every called the Belcher button I just want something named after me so it can all to start calling it the Brunson box it would really make me happy yeah well I’m trying to make you happy Russell did you argue Big Daddy – I’m trying to think you know like coming up with some bullets and stuff for this and if you’re doing something that you need mine if I’m filling in time or you want me to shut up just say hey Jim won’t you be quiet I’m busy right now I’m just trying to think what would be the if I was a service pro and that’s why it’s so cool to be able to use for my business because I’m trying to guess what a service pro would want but basically they want to get more clients fast they want more phone calls they want to systematically have new customers seek you out and they want more confidence in your ability to attract new customers and it helps you avoid having to sell to spend all your time selling instead of practicing your trade whew I just answered my own quiet I just answered my own thing you got it cool well I’m not gonna fill out all of these cuz only need four now pick one of the five or I’ll pick four the five helps you get more clients get you more phone cuz makes it easy systematically have any customers seek you out gives you confidence protection because avoid I’m just a nice I thought I’ll download those as a handy text file then I can just edit them quickly rose alright so I am building out a structure for the broad Princeton box TM are you they are registered at TN one’s cooler we think it’s I think it’s the TM its trademarked yeah I got a law degree from a strip mall where I know people have gotten pH DS so I mean I’m qualified to give you that advice was trying to make Russell laugh now because it’s like laugh laugh cough cough cough cough laugh laugh cough cough cough I said dying alright do you need anything else you need the bullets I got the book I just sent the bullets over to you I had them as tips from the webinar and weird happening here what the if some weird floating road here that I put in but I don’t know how to get rid of it now is runny like one of my Steven or something to be like this is where I think yes where’s your bat where’s your bat signal like that there’s nothing there’s the same loading row that it’s not there weird that’s never happened maybe it won’t be there when you uh when you publish it oh all right well well strike is out there you are on a Mac what do you say now you guys always say to me you are on a PC so what we bought for Christmas we got or Santa Claus got for the kids good catch one of those what’s it called the UM I don’t know yeah oculus rift virtual reality things oh sweet which is really cool but you it only works off like a PC so we had to get a PC so I have a PC in my house now and I remember now why I don’t like pcs I got one of those for my PlayStation 4 and it’s pretty awesome the oculus rift or the well it’s the PlayStation virtual reality thing but yeah it’s really cool I got we bought fruit ninja yesterday we played family for didn’t like three hours her songs wow I bet that was cool so cool all right can’t quickly trying to do this actually like that promise a lot that’s that’s if I was somebody who was just busting bud and it was like me and my wife that were operating the business or just me by myself trying to unstop people’s plumbing problems while answering my cell phone and wondering how I was going to be able to build my business that that to me would be like yes I will watch this ignore me oh yeah this is what this is the ID go back to old-school Joe polish Neptune from hacking his stuff back in the day oh yeah oh you mean that stuff might still work would you say people are still people old school stuff actually works still yes it does it basically works great um I had something today asked me about Ike how’d you cook all these ideas I’m like dude I didn’t make up any of this stuff this is all stuff I learned from these dead dudes who are geniuses we’re just applying it to like our work the funny thing is what we’re talking about as far as the headlines and stuff little book here called scientific advertising such a good book the time it’s short – it’s not like it’ll take you forever to read it anyway I just people are people and people by the way people have bought and it comes down to people buy based on an emotional reaction and then they justify later with logic that’s always been that way that is a big secret and you get that and it’s like so it’s not the new shiny object it’s just learning how to communicate a people yep and the other reasons people mean the five main reasons people buy especially online make money save money save time avoid effort escape pain that’s all you got to do those are the frames that you use well what do I know I’m just some weird old redneck in the swamps of Virginia wearing a chicken hat don’t listen to me the unicorn fetish my daughter has the same fetish so it’s kind of weird I’ve so much unicorn stuff in my house now well you tell her to give the Uncle Jim a call and I’ll tell her where to find the best unicorn stuff she did get the from Santa Claus at the dapping unicorn that you had on last week which was insanely cool and she wears every day so that’s sweet so thank you for the hook-up on that one I do what I can you know and I think we shifted the show to 30 minutes we’re gonna 20 minute bill down we had 30 again so I totally messed this up so we’ve spent more time than we were actually planning on doing okay that’s alright because it’s looking pretty sweet this this actually I’m pretty excited about this this this could be the front end of a million dollar business right here just just from here represent ISIL if you can figure out like how to sell the thing that get new million dollars not that hard you know it’s just like figuring out like the right way to sell them you feel that out it’s like oh and they just dump new customers in and yeah the funny thing is that the easiest project you’ll ever do actually is the first one once the first one that works because then when it gets hard is when okay well I got to do this again instead of how can I make more money from this one it’s like oh oh this one’s working up to this point let’s do it again let’s do it again you got like 20 spliced written and then you’re just like cursing your life it’s like oh I have a great car I never drive a beautiful house and only see my office chair you know how long kind of for you you went through the same cycle I’ve gone through so it’s like if so folks in the business you forget us stuff and you went through a big transformation where you got back to the real world like what was the tipping point for you that got you back into that um a whole bunch of thing I mean it wasn’t one particular thing it was like a whole bunch of stuff and and then you know like almost dying from heart failure and my son-in-law getting blown up in Iraq having grandkids um a bunch of stuff all for fries on the store I’ve heard before it’s fascinating be really cool have you think it’s like the perspective part that most of us forget about after we start getting into this you know yeah well I mean the biggest thing is well I only have a minute and 14 seconds would you say that that if you the number one thing I would while you’re doing this I would tell everybody is everybody sets their goals the wrong way there’s a great time of year to talk about it everybody I want to make a million dollars that’s not a goal that’s an outcome your goal should be to take the actions every day that you know are going to produce that outcome so instead of staring at your goal and then looking at your computer and going oh how do what do I do if you want to make a million bucks you’re you list out the actions you’re going to take get your funnel set up test your funnel test your headline test all your stuff then drive traffic wash rinse repeat that’s how you’re actually gonna make this happen well if that was a good time filler or not but that I was reminding myself of that every every January it’s like lay out all these big goals I don’t want to double what I did last year but then it always has to come back to what am I gonna do on a daily basis to make that happen well yeah what transitions yet to make personally to be able to yep create that I love it all right how’s this look um I really think it’s freaking cool dude yeah and all they have to do now is just use the perfect webinar wizard that’s also part of final scripts to create this need to do it nice nicely done very cool we’ll take this hat off hopefully I see like again that we did this for plumbing we talk about strategy but like this this is how every funnel works right like we go through the same process of a site okay y-coordinate out what’s the plan the site now create the page and go through page by page and there what’s the copy for the pages and um that’s the that’s the process it’s not magic is this funny as we believe as we built out our new system for building out funnels quickly it’s the same processes whiteboarding it structure the pages design a page for the copy on the page is create a really good offer likes just saved the same thing we keep showing every single eek over and over over so you guys have been watching funnel Friday’s this is absolute thirty-eight I think yep thirty-eight so if you go to funnel frys.com we’ve been doing this for over a year now there’s tons of them in here go find one and you start watching these things because I saw someone yes I fell about it coming off harm in our Facebook group who basically says something about like oh this is so hard because you know ClickFunnels™ is so hard and like this big huge thing about like I’m a traffic three days and my phone’s not live yet I wrote I was like I wish you could see what life was like um you know three years ago before ClickFunnels™ like we spent eight full time dudes on my team spent three months and about 20 or 30 grand in cash you get one funnel live and like now it’s like your first funnel your 3ds in your and you’re frustrated like okay just go to funnel frys.com and start watch those things while you’re building you’re like every time for sharing little hints and tricks and tips you don’t see us doing the process over and over and over again it’s build the page go to funnel scripts get the copy for the page and like that’s the process and if you swatch it 37 times in a row you’ll be like oh my gosh this is so easy the pattern it’s not a difficult it’s just you just do it by that thing that I don’t upset three or four that light you shove up your nose that wakes you up if they buy one of those they can watch all 38 episodes in a row and be like a funnel Pro instantly I would recommend it your results may vary we have a challenge of fun Friday’s binge binge athough never go watch all the episodes yeah okay so think about it and not become a millionaire for the next 12 months a year thinking about this weekend when you’re binge watching the crown on Netflix you know what I should be binge watching Jim and Russell on funnel Friday’s because then instead of making Netflix rich I could make myself rich so it’s really it’s your choice that could be t-shirt binge watch it into the making yes I love it you know now Game of Thrones on the other hand glad binge watching Game of Thrones but I mean I seen Game of Thrones you sicko plenty of time for photo play that’s right awesome oh this was this was great man this is the the first one of the year I am dead serious when I say these people who by the way are smart they’re clients of both click funnels and funnel scripts on if they if they use what we did here and really think that through and use that that this could be the whole beginning for them I’m serious when I say I mean it’s not I’m not not just window dressing that’s that’s how you do it guys that’s what it looks like yeah and test test test test test which is a this over and over again ClickFunnels™ makes it so easy to test your copy and to dial it in super super quick and people don’t test enough and the tool is amazing oh cool awesome alright guys when I got it Barnes County transcripts account in the year can now begin for you all your goals all your wildest dreams now become true what’s been fine dynamite when when Pedro runs for president he’s like vote for me and all your dreams will come true there you go anyway before I die I’m gonna bounce off thanks Jimmy I appreciate you think seven hanging out with us today bye guys have fun bill this weekend everybody see guys bye [Music]

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Funnel Friday’s Episode #38

Funnel Friday’s Episode #38