Hi there, I hope you’re well. This post is all about “Funnel Audibles”. This concept came out in early 2018 as part of the lead-up to Funnel hacking live. During that, time Russell Brunson was preparing his presentations for funnel hacking live and he stumbled on a very important concept. He called the concept “Funnel Audibles”. The basic idea of this concept was for members of ClickFunnels™ to go through their funnels and look at their conversion rates purely from a numbers point of view. While he was doing this, he realised that this is probably why most people fail at their funnels.
At the time there were about 60,000 ClickFunnels™ members and of those there were 300 people in the two comma club and then there were about 20 people in the two comma club x. He realised that most of the 60,000 members of ClickFunnels™ were trying out a funnel and then not bothering to tweak and optimise their funnels from a numbers point of view. So a lot of the time when new Funnelhackers want to launch a funnel, they go and build a funnel, then they try to advertise. Overall, it doesn’t convert and then they think this ClickFunnels™ stuff doesn’t work. However, what they don’t realise is that a lot of the time when Russell launches a funnel, it doesn’t work either at the beginning. When people come and ask him for advice about their funnel and what they need to tweak or change he usually says “I don’t know”. The reason he says this is that he likes to let the market decide.
In order to let the market decide, he runs a small amount of traffic to the funnel and he analyses the conversion rate of each step. Then he makes some changes and then he runs some more traffic to the funnel. He repeats this process over and over again in order to increase his conversion rate at each step. He makes it clear that when he makes a funnel, he doesn’t ask other people for advice & he doesn’t ask them what they think about his funnel. He doesn’t listen to Facebook comments and he doesn’t listen to gossip. The only thing he listens to, in order to tell if his funnel works, is the conversion rate of his pages or steps in his funnel. In other words Russell let’s his customers vote on the success of his funnel using their credit cards.
Usually, when he is testing a new funnel, he will allocate $1,000 in total to test the different stages of the funnel. He lets the traffic go through slowly and gradually makes tweaks to pages on the funnel in order to improve the conversion rates. For example when he was rolling out the funnel for Expert Secrets, he made five big tests that improved the average cart value from $30 to $54. So, the essential concepts inside funnel audibles is basically to try to optimise and tweak the conversion rates of each step in your funnel as you roll it out.
Stay tuned for more updates and posts about funnel related ideas.
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