In the entrepreneur world, we all want to have our name, business or brand show up in the top 10 spots on Google. We want to dominate the conversation in our areas of expertise. In this video, marketing expert Russell Brunson gives you his strategy so that you can reach your audience across every social platform. To reach your audience across every platform, it is pivotal to realize that the people you want to reach all have preferences on the types of social platforms that they prefer to use. There isn’t a lot of crossover and you have to find what content your audience is consuming. There is surprisingly very little crossover and there has to be a strategy behind your content.
[Russell] Hey everyone this is Russell Brunson I wanna welcome you to Marketing Secrets. Today’s show is about Conversation Domination. So there was a guy, named Howie Schwartz, when I first got started, he was big online and he had a course called Conversation Domination and it was about getting in Google and if you say typed your name into Google, all 10 spots would be you, you would dominate the conversation, right? You open up any platform, and I’m dominating the conversation. I am in your podcast feed, I am in your YouTube feed, I’m in your blog RSS feed, I wanna dominate conversation on every single platform. I think I know now why. I always wondered why nobody else is doing this, outside of Gary Vaynerchuk in our market. My business is built off email, right? So we build a big email list, we’ve had over a million entrepreneurs who’ve been on that list. I assumed, okay, I’m gonna launch in Instagram, I’ll send an email, and all of a sudden, I’ll have a million people on Instagram. I’m going to go with my blog, I’ll push them there, a million people on my blog, but with the reality, what I found is its not true. Think about this for yourself, how do you like to consume content? What’s your platform? Because everyone’s got one or two that’s their favorite. Do you like reading blogs? Maybe you’re a blog reader. Or do you like listening to podcasts? Maybe you’re a podcast person. Or do you like watching videos on YouTube, or do you check your email? What’s your platform of choice? And I thought that everyone’s on every platform, but I don’t think that’s the case. There’s a small percentage that are.
People that listen to podcasts, like to listen to podcasts.
But even if we take our Facebook list, and we write it next to our email list, and look at those side by side, our Facebook and email list, the crossover in the middle is shockingly small. We have to realize that people that read blogs, like to read blogs. People that listen to podcasts, like to listen to podcasts. That make sense? People that watch YouTube videos, they like watching YouTube videos. Think about this like, if I want people to read my blog, I don’t need to go become really good at Facebook ads to get people on my blog, you can, there’s crossover, but if I want to launch my blog in successful, who are the other people that have successful blogs that my people are already reading, that my dream clients are already reading? So I need to find those people, and get them, pay them, or partner with them, or whatever, to get them to write a blog article about me, because blog people like to read blogs, right? So if I’m reading a blog and I read a blog about someone and I go to their blog, someone’s blog needs to promote my blog. Someone’s podcast needs to promote my podcast. Somebody’s YouTube channel needs to promote my YouTube channel. If you hear me on podcast, you’ll notice here, You don’t know me, I do podcasts. “So where can we get to know more about you, Russell?” “Go to russellbrunson.com. “There’s a bunch of stuff there.” No, if I’m in a podcast, I’ll be like, “Hey if you liked listening to the podcast, “go to marketingsecrets.com. “There’s my podcast, you can subscribe.” It’s awesome, ’cause podcast people listen to podcasts. Understanding that, and again there will be a little bit of crossover, but the majority of your blog readers will come form other blogs, because blog readers read blogs.
If you wanna have Conversation Domination, the key to that is to dream 100
The majority of YouTube subscribers come from other YouTube channels, because YouTube people watch YouTube. I’d never watched a YouTube video up until 3 months ago when we launched our youtube channel. To be completely honest, I didn’t understand, and it’s so foreign to me. I get there and now I’m in this world, I’m like, okay, there’s a lot of cool stuff happening here. And people that like YouTube, they’re on YouTube all day long, all the time. People who are on Facebook, If you wanna have Conversation Domination, the key to that is to dream 100. Going back, dream 100 people, and then getting people who are bloggers to read your blog. Getting people who are podcast listeners, to listen to your podcast, and so on and so forth, across all the platforms. – [Narrator] Thank you so much for watching, every single week we publish new secrets just like this, so make sure you subscribe so you don’t miss any of them, and I will see you on the next video.
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