Russell Brunson takes you through the secrets behind how he uses a video sales letter funnel to sell a product or really anything online.He also shows you how it how you can use this digital marketing tactic to attract new customers to your product and persuade them to buy your product. Russell highlights the best practices of this online sales system and gives you his top converting VSL funnels for FREE!
In this video, Russell summarizes what video sales letter funnels are used for, how they work most effectively, and how you as a business owner can use them to dramatically increase your sales figures. Russell recaps the best practices behind the three pages that make up a compelling video sales letter funnel, the fundamental need for a one time offer pitch, and the usefulness behind keeping your sales loop open as long as possible. Additionally, Russell examines the potential you have for an upsell during the second phase of this online marketing staple. Lastly, see how easy it is to create simple, customizable video sales letter funnels with ClickFunnels.
Make sure to stay tuned in for the entire video to hear Wake Up Warrior Founder, Garrett J. White, explain how ClickFunnels outperforms all other digital marketing platforms.
Welcome to video sales letter funnel secrets
Hey this is Russell Brunson and welcome to video sales letter funnel secrets now I want to quickly show you how to use video sales letter funnels inside of your business to persuade your people to buy your products and your services and then the end this presentation I’m actually give you my top converting VSL funnels for free now before we do that I want to explain exactly what a VSL funnel is how it works and how it worked for your specific business the first thing I do is I want to kind of whiteboard out what a VSL funnel looks like so you can understand conceptually what it is okay this is kind of what it looks like it’s very simple it’s very easy the first page you have a video that sells your product your service and then down below there’s an order form someone can fill out to actually buy your product then the next page you have an OT o page or a one-time offer page this is where you make a special one-time offer you upsell something and someone can click on that button and have one-click upsell to add that to their order and then the last page of the thank-you page or an offer wall page where you thank them for their order and you give them the thing they just bought okay so that’s kind of what looks like if I was to go plug in an actual template it may look something kind of like this but again as you’ll see here in a minute it’s very easy to customize these as much as you want alright so the question that a lot of people ask me is like where are you video sales letters come from like what’s the history how does this how does this work so I can understand what how I can use this inside of my company.
Now you can you can use click funnels to build sales letters
Well if you look in the past the original sells there’s pretty internet looked kind of like this and Samia has probably gotten these things in the mail before right it’s an actual letter as someone writes that may indicate train somebody and the end of it sells them a product or service okay this is how business was done for centuries you know from the Pony Express until until today in fact a lot of people still make really good money using using sales letters now what’s interesting is that you look as people start transitioning to the Internet everything to magically change on the Internet in fact the way business happens Internet traditionally or initially was people just did long-form sales letters in fact long-form sales that are still work really really good it’s the same concept as a sales letter similar to mail through the mail just happening online okay now you can you can use click funnels to build sales letters but we’re talking about today is what we call video sales letters we’re basically instead of having a long-form letter like this it’s almost more like having an infomercial as a video of somebody selling your product or your service ok so how does it work okay’s first notes step number one here is you have to create a video to sell your product right you plug that video into a page looks kind of like this it’s very simple it’s very easy and I’ll walk you through and the minute kind of best practices for this page as well as all the pages here in the funnel.
That’s kind of how a basic VSL funnel works it’s pretty simple
So step number one you can make a video to sell your product or your service I step number two none after they buy that then the next page you offer them upsell one click up some of then click that button and automatically build their card for the next thing and then the last step here is you thank them for their order if you want you to make them other offers on this page as well so that’s kind of how a basic VSL funnel works it’s pretty simple and pretty easy alright so what kind of products or services work well with the video sales letter form well this is great for selling courses it’s great for selling products is great for selling events you’re selling supplements is great for selling coaching services pretty much almost anything you can dream of you can sell through a video sales letter funnel it works really well for almost every industry out there so here’s some example of a some video sales letter page look like one left here selling information product one in the middle of selling supplements one on the right hand side are selling a membership site so it works good for some all sorts of products and all sorts of services okay so here’s some best practices on this page right here it says the first page your video sales letter page is the key here the bulk of the heavy lifting on this page happens from the video that’s actually selling your product or your service you have a really good video there that goes through it might do a product demo might have a sales up video just whatever it is to sell it whatever it is you’re selling then down below I like having what call video spoiler box look at the bottom here in the screen says in today’s free presentation where you gonna learn and has some information kind of telling you about what’s gonna happen in the video.
Don’t tell them “thank you your order”
It gets people hooked and helps them to stay around and the last thing is they had to Cart button you had to Cart button to click on that it opens up an order form or someone can then plug in their credit card information okay so that’s step no that’s like the first page here in a via cell phone now actually putting their credit card information then the next page they’re taken to an upsell page on this page a couple things I like to do the first thing I said is basically tell them wait like don’t keep moving forward I want to keep the loop open I don’t tell them thank you your orders your orders complete if you do what’ll happen is your cells will actually decrypt your conversions on sub cell will decrease so instead I keep the loop open I say wait your orders your orders not finished yet I have a special offer I want to see if you want and we make them a special offer a lot of times on the page we’ll also have a video that explains the special offer and there’s a button they say yes I want up getting my order when they click on that it’ll then build their credit card and then takes them to the next page the magic behind these upsell pages they don’t have to go really put in their credit card they stick on a button and it automatically add that product into their cart and and they’ll be billed right there which is really powerful okay so making a special offer and they have one-click upsell and the last page is most simple you just to thank them for their order and that’s kind of it so that’s how simple a VSL funnel is okay.
Create one VSL funnel in the next hour
Thank them and then you also get an access whatever is they just bought okay now in the past if you wanna make a VSL funnel it a lot of times it took a lot of time it was expensive it cost a lot of money because you had a higher designers webmasters programmers analytics people a whole bunch of other people to make one of these things happen okay a lot of times take people two or three months to create one VSL funnel but today you can do one in the next hour I’m going to show you how you can do it by using a tool we call it we created called click funnels now if you look down below on this page there are a whole bunch of pre-built video sales letter funnels I already created for you me and a team of an amazing designers have already done these for you and you can scroll down below and find out which one do you like the most which ones got the coolest look in the field it matches your brand the closest you find that clickonce let this funnel and then be taking your page right here on there you can see on the right is called our share funnel page we’re basically share this funnel for you for free now if you already have a click funnels account what happens we’ll just give you this funnel for free to automatically will show up in your click Thrones account you start editing it but if you don’t have to click funnels account yet here on the Sherriff funnel page you can create a free 14-day trial after you create that trial then you got 14 days to use click forms for free and edit this template.
A whole bunch of fun building out your VSL funnel
GRS content have a whole bunch of fun building out your VSL funnel okay now the processor now stepping boys you I pick out which one these templates down below you like the most there’s a whole bunch of them and I’m gonna show you in a second how easy they are customized but your scroll down below pick which one these templates you want and then after that we can login to click funnels i’ma show you exactly how simple and easy it is to edit that template to match your brand okay so now I’m on the exact same page you’re off so if I wanna look around you find out which one these templates like the best I can just pick any of them so I’m just gonna make this one and that quick is to take the entire funnel it’s gonna put it into my clickfunnels account here and you’ll watch as it starts building all the pages over until it retires things down side of my clickfunnels account they click here on you funnel and now you can see the entire funnels moved into my account now over here are the different pages in the funnel here’s page number 1 page 2 page 3 page 4 and I’m not going to edit all these right now but I want to have simple easy to edit so I come out here click on edit page that’ll then take me aside to clickfunnels editor and then from here all usually come in here and I can start changing the headlines to be whatever I want to be this is my awesome product I can change out the images here I can change out the logo click on the button here flip it out with the new logo or if I don’t like my logo there I can delete it as well.
I can customize this template in a matter of just minutes
If I want the temp like move things around say I want to move this to over here I can scrag and drop and move things around really easily but just like that I can customize this template in a matter of just minutes after I’m done I click on the Save button then I click on preview and that fast this new funnel is live with everything that I plugged into it if I don’t like something I can go back over here I can go back and continue to edit it change things move things around drag-and-drop tell this funnel looks exactly the way I wanted to look alright so now step number twos you customize the template and one thing what you notice is both these templates here it’s based on the same template but notice by changing the colors the pictures the logos how different they look okay so you can use click fronds to make it match your specific brand which is the power behind what we’re talking about here and then third step is you got to go out there and you actually launch it okay and I want to show you guys a really quick video here this is from Garrett J white and he’s one of our clickfunnels members who’s used it to launch and grow over four different companies online and I’ll right here in his own words why he used click versus all the other competitors out there who are on the market.
Garrett J. White
Hello my name is Garrett J. White the master coach mentor and founder of wake up warrior Academy and I will tell you this right now we have tested with platforms we have tested everything I have attempted for the past six years to use every available software tool I could find that made it simpler for me to share my message and it started with WordPress and then it went plugins and then optimized press and then we went to kajabi and then we went to leadpages and these are all wonderful know the owners of these guys fantastic the software tools were amazing when clickfunnels came out I was like dude I cannot handle another software tool I don’t give a we’re just gonna manage our stuff between leadpages and kajabi and then my friend said just test it just try it out and I went to cook for most and no like every software increment over the last five years has been a not a quantum shift in what you can do with the tool to get your message out to the marketplace they’ve been incremental so like there’s been a move from kajabi to leadpages or from optimized press to kajabi and they were these segmented steps that had slight improvements that made it easier click funnels though came out of nowhere they took the marketplace by storm just like Apple did when they first launched the iPhone it was it was not a linear move anymore it was a quantum move and improvement that’ll opened up a gap to allow people just like you watching this people just like you and me who are not technically savvy we weren’t burning the matrix and we didn’t have a chip implanted in our heads we are not engineers or computer science majors and we don’t understand that stuff inherently clickfunnels gave you you might friend an opportunity to cut and decrease the time of stress and anxiety and suffering behind a keyboard trust me the days you want to just pound vodka and throw your Mac out the window because you can’t figure out clickfunnels has brought it to a place that it is a quantum leap an opportunity which allows you just like the iPhone to not only look smarter but to feel smarter and ultimately to only deal with the stuff that matters which is getting your message about your product and your program service out to the marketplace I spend all the time in suicide watch and haven’t checked yourself into a hospital and honestly trying to deal with everything else that’s come out before it so I’m not only fully endorsed clickfunnels it’s the only software tool that we use when it comes to our funnels online across all four of my businesses we’re not going anywhere else love Russell love this event this event married up to that software tool you are a dumbass if you don’t come and that’s okay there’s plenty of dumbasses on the planet just don’t let it be you all right no you as excited as I am so if you already have a clickfunnels account that’s all you gonna do scroll down below pick which template liked the most then log in and click funnels and customize it and then you launch it and that’s it now if you don’t have a clip funds account yet don’t worry we’re gonna give you one for free for 14 days you the same process so scroll down below figure out which one these templates you want the most click on select this funnel you’ll be taken into our share funnel page go and get your free 14-day trial after you do that we’ll plug that we’ll push that template into your click funnels account and you start editing it and customizing it for yourself and then you are ready to rock and roll so that’s the next step you guys feed launch your vit your video sales letter funnel tape which finally one get your free trial and get started today.
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