In this episode, we help a former SWAT operator get his message out! His podcast and program seek to help other police officers, sheriff’s deputies, and cops live better lives, reconnect with their families and avoid burnout. Don’t miss a minute as we pimp out this funnel and give it the makeover it deserves. Watch as Russell Brunson and Jim Edwards use both Click Funnels and Funnel Scripts to improve this squeeze page. By changing the headlines and calls to action, you can make your squeeze page irresistible.
Facebook what’s up I to the G to the elemental PE and what’s up Jim how’s it go man what’s up everybody how’s it going so good I slept last night I feel amazing how about you I feel amazing too in fact I have a wonderful message I want to share with the world are you ready it’s believe in yourself okay that is a very important message and very timely for today for all you guys who aren’t believing yourself as of yet so there you go well there you go and the great thing is is that since it’s a holiday weekend I’ve decided that we’re gonna break out all the magics so are you ready Russell we’re gonna make some amazing things but I have to put the magic in my fingers ready what here we go we’ll do that again I said what and then it clicked off your screen I won’t you ever see that that’s too late that’s a one and done it’s a one and done I might bring the magic out when I show you what we’ve done with funnel scripts to help with today’s topic but no we don’t I mean you have to pay attention to the magic you have to sit up and pay attention I love it as a soundtrack now um anyway that’s new Russell all kinds of great things are going on here I know you didn’t weigh more than I am now I feel lazy over in the side huh anyway I’m kind of upset because you called this a holiday weekend so you guys know what the holiday is it’s Labor Day and so in Excel abrade working everybody gets work off it makes no logical sense to me I want to say bah humbug of Ebenezer Scrooge I think we shall be laboring twice as much on Labor Day not none well it’s actually that’s a misnomer because it was originally started to celebrate the Labour Party that was the party of the workers so this is actually a holiday to celebrate the workers the people doing the hard work oh you want to see something cool though check this out okay somebody sent me this right watch the magic are you ready I’m gonna pet the unicorn I didn’t push a button or anything about is Ellie we’ll see if she would love this no check this out okay she’s like here see oh good just by petting the unicorn the unicorn like those so I want everybody at home to react accordingly okay yeah oh man okay well now that Jim showed off all your his cool stuff guns Michael theme request protein chips 2.0 I actually hung out last weekend with Tom Bill Abu who owns quests or owned it before so look like a billion dollars and so he said these chips are amazing so I bought some fell again oh all right that’s all I got not nearly schools gyms magic stuff nothing exciting that you want to let us know is there any kind of a big event coming up that people need to be reminded about to get their tickets and stuff for oh yeah there’s a huge event called funnel hacking live and I think our mp3 players and slash battle books-a-million we’ve grabbed those like you have a separate I wanna show you guys what is but the first two thousand tickets to get that and we’re almost that much that I’ll show you guys so like you go crazy I would say the thousand G’s just for this alone let alone the tickets and the party and the magic and everything else that happened at this year’s fhl are you gonna do a presentation in unicorn I do actually I am I am considering that there will be a special outfit worn yes so we shall see since I only get like you know I got to make every minute count amazing alright now he’s got the stuff so those days you don’t know the first two thousand take it soul which i think what i go hundred or so left before we pass that mark get number one this preload mp3 player with rock it fell out again mm let’s per here I’m patty years 14 15 16 715 16 17 18 all the presentations are on here except for the ones that we interaction we’re not allowed to like 20 robbins he says you can’t share stuff but everybody else’s who is on here so you listen to all the years presentations in your in your email you can immerse yourself as you were preparing for the phone hacking live the number two tim Castleman goes and takes notes he’s a whole team of note takers that come to all our events and they hate notes and these are all the notes from the last four years I think Tony’s notes are in here too Wow then we contraction about not having his notes in here hahaha so I know what he talked about learn so what I would recommend doing is everyone order this stuff right now put blood listen to your ears every night as you follow along in the workbook and you will have aha after aha after a hot literally four years of stuff will be smushed in front of your brain and then he showed you mine you’ll be prepared to take over the world for whatever world domination plans you have so hey I think it’s freaking amazing but I wanted it’s that’s what we made it I mean that’s awesome so alright that’s oh my gosh we searched our building some funnels sure yeah let’s do it yeah I’m queuing up the timer what is the game plan tell us about what we are building today Jim okay so basically what we have is an opt-in funnel the well funnel that starts with an opt-in for Garret bake who is a clickfunnels customer a funnel scripts customer a funnel hacking live customer and actually he’s good dude I met him at funnel hacking live 18 good dude working helping police officers and first responders to be able to balance home and work life and manage stress and reconnect with their families and not lose connection with their family as many of them do because they get so stressed out at work that their personal life starts falling apart so he is a retired police officer and his mission now is to help these individuals either active or retired to basically live a better life and to find life balance and to reconnect with their families and stuff so he’s got a really I believe important message to get out there and my son-in-law as a police officer I have a lot of friends that are police officers and first responders and so I thought that this was a very worthy thing for us to try and help him do but as with all things a lot of times we are too close to our own message to be able to see what’s important and after looking at his funnel he needs our help Russell he needs our help funnel nerd glasses oh excuse me blue blocker it’s the block the blue light therefore my eyes will work longer and for more time nice somebody pitched me on him I had to buy it now I have all right so uh do we have a funnel running off of what we starting from scratch no I said I’ve got it in there you want me to send it to you in the Facebook yeah so make sure to get the wrong one [Music] she always knowing my stuff’s coming through to you boy you are you are you are you are you are you in and then so that first pay that first link I sent you is his is his opt-in page and then this second link is when you actually opt-in okay so the one thing I will say and I’ll just say to him for whatever reason I tried to opt-in a couple times to get the book and I didn’t get it so I think he’s got a little mechanical issue going on there at least for Gmail um but we won’t worry about that right now okay maybe share my screen she has to see what we are looking at okay all right we already burned two and three minutes what I know we got a pick up the pace all right we’re getting better every single week makes easier okay so that’s his confirmation page okay so really what he’s trying to do is just get you into his funnel get you onto his podcast and get you so he can start following up so basically um if we look at that if we look at the funnel now you know it the biggest thing that I’m seeing missing here is that he’s talking all features and it’s all feature no benefit and he assuming that these people know who he is and and what’s going on it’s it’s almost like he expects these people have walked in on a conversation because the you know how to leverage the tact that she learns as a police officer without burning your personal life to the ground that really isn’t saying a whole lot unless you’re already plugged into his system download your free tactical guide that’s backed by proven system in South Downs and then transform their lives again tactical light is he going to show me how to do dynamic entry into a house is he gonna it just it doesn’t follow so anyway and and if you watch his video it’s the same thing it’s it’s too vague that’s not benefit driven and as you know on a on an opt-in funnel especially people are opting in to get a benefit they’re getting opting in to get a payoff so Russell what are your immediate thoughts when you look at this I actually like the look in the feel of it overall yeah it’s kind of like it’s not like that’s that like actually you like the one this is the funnel we just did our community Chris calm flush black book it’s really simple but it’s like really at like 80 some percent often right on this thing remember 70 percent it’s like crazy high but it’s just like there’s the thing that are lusting after is this you know I mean yeah here’s a like this is like get the tactical guy like I don’t know I don’t know the tech guide even means you I mean right exactly and it’s hard to lust after and maybe the video explains more I sure watch it real quick I’m not in the video yeah it doesn’t it sort of does but it really doesn’t typically like traditional I found his video on registration pages lowers conversion rate by a lot sometimes it increases sales rate on the second page but typically traditional most every test we’ve ever done like having a video on the page like on a landing page you the web and registration page or whatever like it lowers conversion like I said sometimes the increased conversion on the second thing you’re selling but like look at this as simple just like ooh I want the baby and in the youth and what you just said there I want that thingy what we’re trying to go for here especially since you’re just asking for an email we’re trying to get that knee-jerk reaction of okay I’m in I want I want that I want that result what you’re really selling as a result so like that 99 marketing secrets that will change a business and change your life it’s like crap if there’s 99 of them there’s got to be one of them in there that’ll work for me yeah it’s good so I would change this too so how to leverage the tactics you learn as a police officer about burning your personal life to the ground well you know it’s funny Russell I did some pre work with this amazing tool called phone scripts would it be okay with you if I shared what I was doing I would hope that you would know beginning all right so you see this right do you see the million dollar content headline scripts version 2.00 yeah okay well interestingly enough all the things we’re about to share with you have already been saved as presets here in funnel scripts so that as we’re going through if you’d like to access these exact project files you’re able to access them right here in the three scripts that we’ll be using that are part of the many of the 50 scripts on follow scripts but enough about me let’s talk about this so basically what I did was I did since this is content I figured we’d go with the content headline scripts and with the you know we’re just going through what are our what are what’s our topic reconnect with your family who’s our target audience what’s our area of concern what’s an action they need to take big payoff an enemy they face we click build and interestingly enough when I was doing this um I realized that for this particular one I found about eight that I really really liked and I was able to save them all to the clip bin and so I can download them and we could take a look but what I ultimately did was combine a couple of them together so how to reconnect with your family successful police officers and first responders secrets revealed how to reconnect your family and balance personal and professional life best ways to reconnect with your family now and what I ultimately came up with was how to reconnect with your family avoid burnout and find the perfect balance of personal and professional life and then the sub-headline is successful police officers and first responders secrets revealed so I don’t know if you like that or not but that seemed to be better than what he had yeah docked in the spirit of Aloha okay are you cool with that your family of Woodburn I’m finding to be balance of personal fresh life yeah like that okay so I will send that to you as copies funnel to my account so I don’t jack it up I did wouldn’t you love to have Jim Edwards do your headlines for you and then send them to you and facebook Messenger well the wonderful thing is you don’t even have to wait that long you can fill out the funnel scripts forms whack the button and presto instantly into your hands comes exactly what you need you don’t have to wait for me to connect with you on facebook isn’t that amazing Russell that is amazing you as funny what we’re launching we’re in the middle right now of launching the funnel rolodex which is like a Rolodex of service providers and so like copywriters logo design aloha I guarantee you I will bet I will bet money right now there will be people inside the funnel rolodex who all they do for projects is I will felt the headline wizard for you for 50 bucks [Laughter] with my copy so you might not use concepts like wait have it Michael just feel that like well do you like will filled out for me and I guarantee funnel scripts you should be applying go to funnel roll likes to call me like I’ll be a funnel scripts expert will fill out the forms for people there you go but they have to have an account yes that’d be good yet um so anyway that was that was the thing I think that could be a headline sub-headline type situation there I copied this funnel my account and I’m trying to like log in if some reason it’s just going slow okay so then the next thing that he’s gonna need and I and I agree with you my experience with getting people to opt-in and stuff is that a lot of times you you will get a situation where your here we go you will get a situation where the video is not going to convert as well and if you’re just going after straight conversions you want to go after that knee-jerk reaction however I did want to I did I did want to show what I did with the who what why how script which you know in my opinion is the perfect script for this particular situation because it’s something that’s done for free you know it’s who you are what you got why they want it and how they get it and so actually filled this thing filled it out and it’s again in there as a as a preset but and I actually ended up redoing I revamp the entire who what why how script and just really cleaned it up and made it smoother so let me read you this script that he could use okay hi I’m Gary bake founder of warrior Guardian I’ve got a free book for you called to the tactical guide to becoming an elite performer on patrol and at home I like that one um that’s going to help you specifically with how to find the perfect balance between your professional and personal lives if you’ve been struggling with losing the bond with your family because of all the pressure you face it working on patrol then you need this book because among other things it reveals how to transform your life and become an elite operator at home and on the job so you can find the perfect balance between your professional and personal lives just fill out the form on side of the page let me know your email address and I’ll send the tactical guide to becoming an elite performing on patrol in at home out to you instantly be an email there’s no catch I’m doing this because I want to share this with as many police officers and first responders as I can to help as many families as I can so again all you need to do is just put in your email address and I’ll send it out instantly and you could just stop it right there I mean that would be fine you just copy that one up for that as texts of the video I think that was really good just it’s gone yeah I can do that so I will copy that and I’ll just edit out the parts that you don’t want it real quick just so you guys know I’m over here oh I’m trying to find like an e cover I’m just ripping one off cuz this is like you have to hire somebody in the new photo role that there’s a whole bunch of amazing Ecover designers but you know it’s like everything I do there’s always an e cover yeah the reason how people do that anymore like yeah actually cuz back in the day Jim back from any side create a first came out Jim’s mmm right that was the thing like everyone did eat covers nowadays some reason like it’s like ad in fact I literally did a training video yesterday for two comma Club X about hiring people to do he covers for because there’s something about it increases the the tangible nosov it and like the percent while you well it also gives people especially with a digital product you have to give them some sort of a visual representation of what the heck they’re getting otherwise they have to create a picture in their own mind of what they’re getting which is too much like work it’s a lot of work so yeah I do it all the time man yeah like got a I’ve got a picture every single thing in my stack yeah did you look cool but but you know the thing is in all seriousness we live in it’s a visual medium why would you not have a pictorial representation of what they’re getting oh they might think I’m shipping them something well if they’re that dumb they’re not really going to be a great customer especially when you’re telling them it’s a digital download guide so it’s their first test of whether they can be a real customer or not you’re not allowed to be my customer because yeah ok this well you know funny enough Russell thinking that I know that you really are a big fan of bullets so I didn’t know if you’d need some bullets to go with this or not but just in case I went and used the Brunson bullet script inside of funnel scripts to make grunts and bullets for this as well oh you think you might want some bullets or are you good with what you got as long as you got loaded up let’s do it okay so let me show you basically we just come in and use Russell’s Brunson bullet script and we’re calling do we want to call these secrets or what do you think these would be like well we should call it secret because I only know secrets how about tactical tip I like that the tactical tips yeah if I could spell it it he’d be even better is this is this fought hard to read it was just me it’s cool like it’s the thing it’s cool for the headline but I think it’s hard to read for body copy honestly that’s kind of feeling similar what’s like a normal fire or no aerial my that’s not bad that one you just did there’s not bad we have reached the extent of my my design prowess though so you know font yeah I know what a font is um okay so I actually have twelve different bullets I know you’re not gonna use them all do you want me to read you a few and you can choose from them or you want me to just use my best judgment and send them to you let’s read them okay so tactical tip number one helps you maintain harmony with your family and loved ones number two get you more peace of mind and tranquility in your life number three makes it easy to leave the stress of the job behind when you take off the badge each night which I really like that one gives you specific steps and tools to become truly elite in your personal and professional lives avoid the burnout that affects too many of our fellow officers the real secret for person peace and harmony on the home front how to find and maintain that balance we all want in our lives effortlessly keep the stress of your professional life from invading the peace of your family life quickly deal with stress and keep it from affecting your relationships escape the trap of bringing home or bringing work home with you and ruining your family time discover the best ways to build and maintain deep connections with your family and brother officers stop worrying about how to deal with the stress of work and home life now I know all of those are awesome but how many which one you want which you guys favorites we have the audience vote which one’s your favorite she’s in like one two three four huh I got 12 Rico’s again I don’t know we did a we did that headline contest here in the office this week they everyone wrote everyone wrote in fact used to winning it you know to I haven’t heard the stats hit today you waiting okay everyone wrote it and Josh is number one in a headline right now was just yes he Josh did he use final scripts I’ll pay him 100 bucks to say he did did anybody we should we should test rate final scripture verses everybody’s opinion that actually cool okay that’s gonna be our next test um yeah that 100 bucks just get it from Russell and I’ll catch him up you want me to send you the first four yeah no all right I mean some of those are better than the first four but I’ll just send you the first four there we go here at watch and he says this is gold so watch it that’s cool that’s cool um so well Russell’s doing that I just want to let you know that all of this sales copy was brought to you courtesy of funnel scripts so easy you just fill out a form whack the button and you’re good to go whack that but whack that button if it feels good whack it again if you’re wearing a unicorn hat whacking until the magic happens you haven’t shown your little thing yet you can’t say that witch thing a little like thou shalt not be offended thing I was looking for that I can’t find it I think somebody took it and leave the picture of and I like that I’m gonna get a patch made that says that thou shalt not be offended that’s good I’m right that damn I’m gonna hand those out it on phone-hacking live 19th ouch ow not be offended before you before Jim starts presenting everyone you need – I hate sign this for her thou shalt not all right I look I’m gonna do it man I’m gonna give you one Oh check it he’s part of the warrior movement – right yeah it’s got on his tactical boots all right cool things let me talk about what I did and why I did it okay sometimes funnel clicks does this weird stuff for me there we go that’s better oh and I’m just saying I just want to point out Russell if you look over here what I just did huh right here Oh thumbs are back I tried to go afterwards didn’t want to hide this that’s the magic of funnel scripts cool okay next time okay sorry I’m gonna show you again so I’m tired of people initially with simple I don’t they can submit that a whole presentation like five years ago called the evolution of squeeze page and one of the key things I learned from we talked about sometimes a landing page it’s like a deer coming like creeping through trying to get to the water and they hear like a stick break they freaked out their run away and so I try to make it as simple as possible anything that could distract like videos a lot of times are distracting and it’s nice too much stuffs distracting so I’m kind of like you come here and you’re like ooh and then like arrows push you down so it’s like trying to be very simple be their name I would a less fields the better I love that mmm-hmm this is like something that I’m gonna delete cuz I’m one of those guys who like precious days live on video anyway I think that never mind I’m are gonna say it I wouldn’t put that in less than legal person forced me to so I took that out now it’s like simples like movie they just want my email life is super simple I know if I could really pimped out version whatever your guide is or get a kid should be holding it or something like Oh keep going it’s like that so that’s like very like oh it’s simple you got them just like everything’s there’s nothing it’s like jumping out freaking it out right and then if you want to go further then it’s like you have like the impulse person will come in just like do the thing there’s like the skeptic who’s like what is what’s the hook what like why they make me do this they have all the the skeptical stuff so then I’d have down below stuff that I sold and further if I needed it and some testimonials yeah you have testimonials things like that and I probably put a button here that just like pops you back up to the top and I would change that I changed that call-to-action button but I wouldn’t call it the get your free tactical that I’d now cuz tactical is not it’s not a tactical guide it’s a it’s a life-changing guide it’s something else but it’s you know claim your free guide now I think would be better than you know your free tactical guide because it’s not it’s not a tactical guide I know what he’s trying to do to bridge you know the tactical mindset with the leadership and and Guardian mindset and all that stuff but I personally think that’s a mistake because name for the I do what it is I’m not a hundred percent sure what the name of the guide is so that’s why I made up a cool name what do we call again it was named ADA it’s in their tactical guide to becoming an elite performer on patrol and at home it’s a free we performer the lead performance guide oh yeah claim your free elite performance guide now actually a benefit yeah Forman preformance that’s how they say I still run is the name of it’s the tactical guide to becoming elite but I don’t I don’t that’s too general you know what I mean it’s like yeah it’s that’s too general in my opinion the book are there but not you I’m talking to him sorry I know what Facebook but the title of his thing is the tactical guide to becoming elite I think that that is too general elite at what is the thing so I need some work sorry I love doing this like it and you know I always go back to that and I’ll give credit where credit’s due but like corey rudl he was the one that every all of his calls to actions all said claim you remember that it’s been a long time so those are the core Corey’s like The Godfather of our world yeah that’s the way in a in a car accident back but he was you if you track back most of your marketing lineage it goes back to Corey yeah he’s the man and his purple binder I still think I have my I kept like is a souvenir yes scroll to the top alright the other thing I like to do it’s this is looking amazing by the way I just want to say it’s got to be those glasses oh well you know it’s blocking Bluett I can see what better it’s hard to read text typically especially long-form text on black I don’t mind like and I I like like dark with white text but like long-form reading is hard on your eyes typically that’s why I made this part like on a white background so it’s more text if you know a source of most my sales letters but if if you happened to go to funnel hacking live.com like we have sections where there’s like I thought let me re sighs anyway I go off sections where I’ve got like small pecs I’m popping on a headline when there’s long text I always go back to why cuz it’s hard to read like my eyes yeah I was to default backs like the most important parts on why you background anyway just FYI but yeah I think overall looks really cool I would go hire someone who’s awesome in fact the dude I would hire all you guys been hired now but I love this guy Sean Lowry he’s awesome he cover designs gugak Sean Cal Sean Mallory cover just tell him he has to do my projects before any of you guys as much stuff for me graphics I convert calm I’m a gay man hopefully a funnel market or the funnel roll next to him yes he just he covers are so cool anyway there’s a there’s a hint for a stud that I hire all the time you could hire to do he covers for you anyway there you go so dude sweet cover there but yeah I think I’m pretty awesome only other thing I would I would change and went on time for but that the pre head is not doesn’t have a benefit in any that I mean I would pretty much just either take that out or change it to you know a you know I don’t like that it’s too general you know what I mean ya know like attention cops who want to change your life for the better attention cops tired of stress and anxiety tension cops that want a deeper family relationship [Music] like that yeah something like that is better so sweet you did a great job man Thanks so did you your headlines and bullets are fan-freakin’-tastic yeah I love it well thank you so much it’s just the unicorn magic oh all right Kenny one more thing before we bounce sure hey I’m gonna take two minutes of his time when watch this video together to get washed yet this is why I’m gonna take a check you’ve watched this you have your tickets are gone life yeah right here we go when we’re when we’re growing up we learn a lot of things about life from life they’re just not true six days a week one day of a week one week of every six months I wish I had someone to educate me at college now I know some of you are feeling that indecision that uncertainty well today today is a day that you changed the world [Music] all the money invested for all the time oh I’m at the same place but here’s what’s interesting when you make a decision when you become something else it’s much easier the next time cuz we are crazy agree we do believe intelligent I know but you’re thinking through me having to do to a duty to make sure is made forget it awesome it reminds them of their journey where they’re at and they keep moving forward [Music] [Music] [Music] lately teaching them to be givers oh man [Music] dude I’m pumped and I get to speak this time again yay it’s gonna be awesome so if you’re crazy I have your ticket I go to Hawking live.com the first two thousand tickets are gone this gift this option go fullscreen go fullscreen oh sorry we go back to my little pitch if you don’t I’m gonna if you go to live come and get your I said way better last time the first two thousand tickets to get this and they’re almost gone after that then you just get the tickets but this is the first four years of my 90 live on mp3 player you can listen to it is all the notes in first four years you can study along so you show up you will be immersed and ready to take over the world so anyway I’m excited for it because what Russell’s really trying to say is that he’s going to give you the opportunity to plug into the last four years of education that have changed thousands of lives around the world you’re gonna literally be able to plug that into your brain and absorb all of it before you come to photo hacking live next year so that you can compress what others have you can almost 5 years to do you could compress literally into six months or less and be ready to make an impact on that event with networking with learning and with the roundtables you can’t afford not to be there and with this amazing gift that Russell’s giving you he is actually giving you the shortcut to achieve amazing results so get yours today there’s a limited supply left that was yeah you take it anyway but watch that video and then have your spouse watch the video with them cuz lattes gonna come with my wife so then let me your husband or whatever show it to the end egg I need some of that kool-aid like whatever they just drink there I want some of that really really bad and then get your butt to Nashville Tennessee it’s gonna be insane this year will be it keeps getting better every year but can I back up what you just said there yeah cuz I’ve been in this game now for 21 years and my wife has been to so many events with me and funnel hacking live is the old and I’ve she been to a lot she’s been to some big events some some big seminars around the world and you know some some events and other things this is the only one that she has ever sat in on every single session and taking notes and so we do funnel hacking live as a team I’ve only ever missed one it was the first one and I regret it for the rest of my life but luckily I’m able to get those recordings and I’m able to get those notes so I’m able to catch up on any of the ones I might have missed and you can too if you go claim your tickets now I love it thanks man I appreciate you thanks for hanging out with us today if your wallets in the back episodes go to photo Friday’s campeón the list ever you notified when the new show starts each week and that’s it except they should appreciate you bye guys everybody
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