The 3 Second Shock That Allows You To Deliver Your Message

The 3 Second Shock That Allows You To Deliver Your Message


Subscribe to our NEW podcast

Behind the scenes of some cool things that we’re doing to get people to stop and actually watch our ads.

On this episode Russell talks about a new ad technique where you try to get someone’s attention within three seconds. Here are some of the awesome things you will hear on today’s episode:

-Find out what kind of ads Russell is experimenting with to grab people’s attention quickly.

-Discover why you need to be quicker in grabbing people’s attention in these days than they did in the 80’s.

-And find out how Russell’s jeep became high centered and why he lit a copy of Expert Secrets on fire!

So listen here to see why Russell blew up his Gold Prospector with a potato gun and lit his book on fire.

what’s up everybody’s russell brunson and welcome to the marketing seekers podcast so the big question is this power entrepreneurs like us who didn’t cheat and take on venture capital we’re spending money from our own pockets how do we mark it in a way that lets us get our products and our services and the things that you believe in out to the world and yet still remain profitable that is the question in this podcast we’ll give you the answers my name is Russell Brunson and welcome to marketing secrets are everyone hope things gonna awesome we had such a fun day today Tuesdays become my days where I like block out time film also forgot a film I remember when was it probably three or four years ago I was talking Mike Phil same he’s been a close friend for a decade now and I remember he told me him and Andy Jenkins they used to be business partners with company webinarjam and traffic Genesis and stuff and he told me he had a 51-day it’s like the more he said we make money when we’re on camera and it’s like the more videos and make more camera time to make the more money to make and so that was their big epiphany like then you spend more time making videos cuz that’s how they make money and I’ve kind of recently come the same thing like I make the most money instead of clickfunnels as a pitch person who’s out there talking about clickfunnels I’m talking about why it’s awesome and all that kind of stuff and so basically every Tuesday were blocking I was like filming day now so for like whole bunch of stuff so I filmed a new Thank You page webinar for the dot-com secrets book funnel iPhone launch of promo videos i film upsell videos i filmed all these things and the end of the day i had two other videos i supposed to fit make that didn’t really want to make sounds like i had like 15 minutes left i was like you know what we should do we should go and do some fun ones and it’s been fun of me watching one of my buddies Dean Grasso you’ll see he has been we’ve been kind of sharing notes with book funnels he’s got a book funnel this killing I got a couple of book funnels that are also doing really really well and I’m watching his ads it hasn’t been so fun like he had one we lose his book on fires like this book is literally on fire you should go buy it and then he had a bunch of magic wands one where his Tesla he clicks the screen Tesla nos in the book pops out he holds it one where he’s got the book in the empty box he shakes something like 50 copies of the book dump out of it and just these little things like capture people’s attention and I was like when you start doing more those kind of things I just some fun things and so we’re sitting there we had like a little time to film I was like let’s cool it like let’s let’s do a fun like video I mean couldn’t completely bomb but it could be awesome who knows it’s like we should do a potato gun video where I’m shooting the expert seekers book the potato gun I’m looking around we see the big cardboard cutout of our gold prospector I’m like we should take the book the gold prospector lay he’s holding it then I’ll shoot the gun at the gold prospector and blow the book and he got from one thing for the next the next hole you know 15 minutes later we’re out in the field with the Jeep was they had the background so it looks just firm the pattern interrupts just Jeep with red headlights shining at the camera and then we said slow motion cameras well and then there’s this gold prospector cutout with a copy of the expert seekers book taped to him and the first thing I say is hey my name’s Russell Brunson I’m potato gun expert and I turn the potato gun towards the prospector and like Point Blank like three inches from where he is I shoot this potato cannon had him and like he explodes the book flies in the air we got slow-motion the whole thing happening and then I come back and I’m like holy cow and my throat okay turn on the ground and then Dave Woodward off screen throws me copy of my book I’m like hey my name’s Russell Brunson I got my new book called expert secrets you should get a free copy of it and I just did this crazy pitch for the book and it was so much fun we had such a good time and and then when that was done Dave decided to teach me how to use a jeep because I got my new Jeep that’s awesome but I’m kind of a city boy who’s scared of Jeeps so we went driving in this mud pit flipping circles and stuff and he want me to go up with a huge hill so I go up on this hill and like it scared me to death it was one of scariest things ever and he kept telling me say no your Wilson now you gotta go like go up and go over the top of it and I didn’t dare so I jumped out and I had him go in it and he goes and first he does it goes up this huge hill and then high the Jeep and it’s completely stuck and we can’t get it to move it’s it’s like it’s the same high center there’s like like more dirt like all the like I don’t can’t explain it’s like it was like in mud because there was dirt all the way up to the car underneath like anyway it was it was crazy and complete stuck and so way to call his son Christian to come in and basically to get a winch and like to pull it out but when we’re doing that we had like 20 minute break before he could get here so right well what’s reduce twenty minutes like let’s burn a book like Dean burned a book I want to burn a book and so we got a book and we tried and fire we found it’s kind of hard you have lighter fluid so I drove to the grocery store about lighter fluid came back and soak my become lighter fluid about this time we they got the Jeep out it’s pitch black um I told my kids the cheap was stuck in the mud so they all came over my wife my kids are there and and so finally it’s like pitch black outside and right well his book is soaking wet with lighter fluid like we need to do this thing so I sat in the Jeep I lit the book on fire it’s like he’s going crazy everywhere it looked awesome so super dark outside and as this book is burning and I’m like this book is on fire you go get your copy right now and just made a really quick fun promo video that turned out it looks so cool cuz it’s dark and the flames are bright and it just I’m sitting in my car at the time it was just crazy and what was done that held the book up I did like an Instagram ad much other ones with his flaming look and I just had so much fun like last hour of the day was insanely fun and sanely cool and I started thinking I’m like man you know lake so often most of us are trying to like do things the right way right like we set the funnel the right way and then we drive ads and buy image ads and we get ads with memes on like all these things were doing trying to make things look good I was everyone’s doing we’re doing it and what I’m kind of realizing and watching some these you know people that know whose ads are killing it’s like the rare unique weird things right so that pattern interrupts and things like some season on Facebook and they share with their friends or they have to buy or they’re scrolling on so they stop and like what rustles things on fire why is he shooting a potato gun and a cut out of his you know like it’s a pattern interrupt that wins and I just had this big epiphany in my mind that was just like when you start doing more things like that like how many cool crazy weird things can we do that get someone stop scrolling and so you can share your thing and I talked to Dean and his guy a little bit one of the keys that I found these magic tricks is like use something the first like three seconds it captures their attention and heat risen transition to your book pitch and so soon the next week or two you’ll see these ads go live and maybe they might bomb they may do amazing I don’t know but I think they’re gonna do really really good and now my mind sets on singing like how do we create crazy ads to stop scrollers to stop everyone the thing really quick and this we can move transition into a call to action like how do we how do we grab them and just stop them where they’re at in their tracks enough to give their attention and then and then and then make a special offer and so I just watched out to yesterday because I think so much so many times we get so stuck in like the minutiae of business and building funnels and sales pitches and all this kind of thing it’s like let’s have some fun again like what are the weird things you can do with your front end product see people to stop if you get him to stop that’s 99 percent of battle nowadays like everyone’s got in fact I’m reading script about this right now but like the average human has a seven-second attention span seven seconds a goldfish has eight we live shorter attention spans and goldfish which is crazy like back in the 80s we had a 20-minute tension spend now we’re down to seven seconds and so when you understand like are people out seven seconds like you’ve gotta like do something insane to grab them so magistrate blowing a book up lighting on fire whatever like the the crazier the better and so today was fun to me two of those and just got me excited I’m starting a whole bunch more and shows you guys so that hopefully gives you some freedom have some fun with your ads do some crazy things things that that just make no logical sense but just do it just to do it and who knows I look at Dean’s ads like one of the book on fire has like four million views then one of the magic tricks got even more like they’re they’re doing insanely well so if you start thinking like so like what’s the mean dad I can do today that’s gonna have a good quotes I’m going to share it instead of like how there’s something interesting that actually gets people to stop so I can make them a special offer and so that’s my show yesterday do something crazy to make them stop so you can give them a special offer so anyway check out Facebook Instagram you’ll probably start seeing some of these things popping up soon in the very near future in my news feeds hopefully I mean your news feeds could be awesome by the way if you want to see all the craziness happening behind the scenes if you’re falling into instagram instagram stores i’m sharing all this stuff there’s scenes of the potato guns and things blown up all the time so if you’re not follow me Instagram I go to industry I’m calm slash russell brunson i believe or just search russell brunson I should be in there follow me and then go wash my Instagram stories with filming the chaos and the craziness every single day as it’s happening so you want to see it all happening in real time Instagram is a place anyway I’m gonna go to bed kids are in bed before 9:00 I’m so excited I’m so excited so I’m gonna go to bed appreciate guys all have an amazing day and I’ll see you guys soon want more marketing secrets if so then go get your copies of my two best-selling books book one is called experts secrets and you get a free copy at expert seekers calm then book number two is called dot-com secrets and you get your free copy at dot-com secrets calm inside these two books you’ll find my top 35 secrets and we’ve use to become the fastest-growing non VC back-sass startup company in the world

New To ClickFunnels But Want To Grow Your Business?

Want To Join ClickFunnels?

Want To Take ClickFunnels To The Next Level?

Want To Promote ClickFunnels & Earn?

The 3 Second Shock That Allows You To Deliver Your Message

The 3 Second Shock That Allows You To Deliver Your Message

The Hand That You Don’t See, That’s Guiding You On Your Journey

The Hand That You Don’t See, That’s Guiding You On Your Journey


Subscribe to our NEW podcast

This is not your traditional marketing episode, but hopefully it helps you to understand your role in the plan.

On this podcast Preacher Russell talks about the journey that leads you to where God (or whatever you believe in) wants you to be. Here are some of the insightful things in this episode:

-Find out why Russell feels that the struggles from his past have made it possible for his present.

-Hear why Russell believes his journey is so important for what God ultimately has in store for him.

-And find out why when he looks back on the most difficult and painful time in his life, he is grateful for the journey.

Listen below to see why your journey is so important for where you end up.

what’s up everybody so Brunson and I got a really cool message I want to share with you guys tonight that first may not seem like a marketing secret but I really could probably the secret behind all the gifts and talents we’ve been given so the big question is this power onch Brewers like us who didn’t cheat and take on venture capital we’re spending money from our own pockets how do we mark it in a way the lets us get our products and our services and the things that you believe in out to the world and yet still remain profitable that is the question in this podcast we’ll give you the answers my name is Russell Brunson and welcome to marketing secrets alright everybody so I hope first off that you’re all having a great day and I just want to share a really neat experience and I’m gonna get slightly religious for like five seconds but just to be able to illustrate a point behind why I believe you’ve been given the gifts that you have and I guess if you’re here listen to my podcast that’s not a fluke you’ve been blessed with something amazing and because of that you’ve also been blessed with desire to share to help order server to something right like it’s just it’s not something I understood for a long time it’s something I see so clearly now a big believer that that God he calls us to do things and then he qualifies us by oftentimes taking us through a long horrible road for us to learn the skills we need to be able to accomplish the thing that he wants us to do it’s interesting so and you may or may not believe that but regardless it’s it happens you’ve seen it right you’ve seen where it’s like I’m gonna accomplish this thing I have no idea I’m gonna do that and you go through this horrible painful process often times and then on the out the back side of it you’re able to accomplish that thing and it’s like oh that actually wasn’t that bad and it’s because of this this journey this road we’ve gone on that has increased our capacity to be able to actually do the thing we need to do anyway so last the weekend we were in San Diego for for David or Sun Chandler got married and it was a cool thing and so my wife and I had a chance to fly down there and be there for the wedding and the reception and it just it was really really cool and then Sunday we’re flying back home and normally we you know try to go to church something but we couldn’t because it’s just the way timing was that but there’s a really cool thing in San Diego that it’s called the Mormon Battalion visitor center something like that and so we had like an hour before flights we went from our hotel there and then what’s a little tour of the thing and for those who don’t know Mormon history doesn’t really matter but it was interesting is that after after people murdered the Prophet the the Mormon prophet Joseph Smith they were leaving and they were trying to come basically back West to find like somewhere to hide from these people who didn’t like the Mormons right and so they get these hand cards and they’re moving all this stuff and they’re literally fleeing from from from the government and then all of a sudden one day all these these guys show up and these horses and like hey we need 500 of your men to to join them this this army to fight with the country against the the Mexican Army’s and and you know first like dude you guys literally you killed our property around us out of the town you killed our people you’ve done these things and now you want us to join in your army and and anyway basically I’m not gonna get too much in the whole story but but they prayed about it I felt like yes when you do this so five hundred these men left their wives and less there’s children and what and this long huge a year-long journey down down to Texas and across Arizona all the way to California part of this this little army called the Mormon Battalion and they were promised by the Prophet Brigham Young at the time that if they went on this journey that they wouldn’t actually see war and their families be protected so that’s kind of this thing’s they go on this huge journey and I promise you guys who were their religion the non-religious people are listening saying why is he talking about this there’s a purpose at a point and I think it’s important so anyway takes these people and they go on this journey for all these for you know months and months and get finally get all the California they don’t see any war they go in California actually end up in San Diego and when their San Diego was interesting like they brought with them like they learned how to make bricks all these sort of things they came to San Diego and taught the people to hear this and they actually help settle San Diego initially and then from there they’re their year and of being up with the with the armies had a chance to go back and get their families and help them come across the plains and was interesting about it and this is I want to share this is that they went on this big long journey that they felt called by the Lord to go on they didn’t you know they’re like hopefully you know to help in this war they didn’t get in the war they never fought they never eat anything but they went on this journey and through this journey man they got dehydrated they didn’t eat or drink for weeks at a time all sorts of things they met Indians that I did also have a bit on this journey they’ve learned a whole bunch of really cool things they learned how to farm in desert land they learned how to get how to make bricks they learned how to kind of find food they learned all these amazing things so then when they get back and they get their families they moved to Salt Lake when you get to Salt Lake Lake Salt Lake was like a horrible place right there’s this big salty lake in the middle this valley everything’s dead and this is where the Mormons decide to settle right and they get there and these five hundred men that gone on this big huge journey they get here in the Reich well we know how like we learned on this journey how to go and like how to irrigate water we learn how to make bricks we learned how to do all these things and all these skills that they had to have when they got to Utah to be able to settle that place and be able to build this amazing city that they did and as I’m watching it’s like I literally like tears in my in my eyes like as I’m as I’m realizing how symbolic this is to most the missions will we go on right like for some reason we always have some kind of calling right and it comes in different ways some people some of you guys like you got into this business because you’re like the calling was like I need to make money for my family right that was definitely initially what got me into this right and it’s the equivalent like hey you’re gonna go to war to California leave your family or no this huge long journey so you go on this journey and I think if people would have told us ahead of time like hey if you do on this journey here’s what’s gonna happen you’re gonna you know you’re not gonna have water he gave me going through like Arizona in the middle of summer you’re not gonna have like I was horrible day if we knew the journey and I’m wounded done right if you knew also he had to go through the builds your business you probably would’ve done initially right I can like that that’s just too much I can’t do that some of you guys you know came in not because you wanted money maybe was because you wanted impact or you had a message or you found a product that you loved or there’s someone you believe and you want to support them or whatever we all come in for different reasons different things that bring us into this this journey and then we have to go through a journey that typically is not easy like if I look back on the last 14 years of my life the journey to get to where we are today and get click phones were like it wasn’t it was not all sunshine and roses it was tough it was really really tough but what happens when you go through those hard times like it increases your capacity to handle things you learn little pieces of every single thing along the way and I feel that that God is preparing you for whatever your Romish it is and I don’t even think click phones was my real mission to me Leon it’s like I think it’s it’s something it’s they click phones to prepare me for something different I think I have Inklings of an idea of where my real mission is I could be completely wrong I don’t I don’t know but all the ups and the downs of trials errors I learned and it helped help me for a decade my life to increase in capacity so that when this amazing opportunity clickfunnels came I’ve been able to handle it I know that I look at my partners people my team I look at the journeys they allow to go through to build increase their capacity to be able to handle this thing because then I don’t know about I think who talked us out a little bugs podcast like it’s it’s not all sunshine and roses it’s it’s a battle every single day we’re getting the crap kicked out of sometimes some things it’s like you knocked down you get back up again but if that would happened five years ago we couldn’t handle it and so we when I was an interesting journey where we got beat up over and over and over again increase our capacity so when we got to this battle to this war to this to this stage or on now we had the capacity to handle these things and it’s so fascinating and yeah and it just makes me so grateful for that journey and for those things like I think that’s why I started crying and watching this thing with the Mormon Battalion like like none of them wanted to go on that journey the journey was horrible but because they were on that journey they come back to the Salt Lake Valley and they they had been blessed with the gifts and the talents and abilities they needed to be able to thrive in the desert next to a big huge salty nasty lake right and I feel like all of us go on the same journey and I don’t know like most you guys I’m sure the journey that you thought you were going on when you get back to where yeah now like it wasn’t the same journey right like it’s similar and but all these things you learn along the way made it possible and again I feel like this this clickfunnels thing that we’re doing now as much as I love it and I’m obsessed with it and I’m like so grateful for it but it flow for the ups and the downs and for everything like it’s it’s preparing me for something else is preparing people my team for something I don’t know what that is yet I don’t think maybe I’m wrong but I don’t think God cares a ton about you know if my funnel converts or not which by the way the new fund we launched last week is killing it but he doesn’t care right but but he’s giving me and you and us the talents the skillsets the relationships the abilities the things we need so we can do it he really wants us to do so my recommendation for this podcast and my thoughts is just for you guys to think about like what is he really calling you to do maybe there is no God maybe maybe honestly just think that like other like maybe there’s not maybe this is all just coincidence I don’t know but regardless this journey we go on it’s it’s preparing us for the next thing and I believe in a God I believe that he’s there guiding this stuff and so like I’m not afraid to talk about that I believe it but when you do believe it it’s interesting because it’s just like wow that there’s this hand in this guy to me like what am i learning along the way like why why did I have this horrible trial this horrible thing that happens like well a lot of times we don’t know right now but in hindsight you look back later you’re like wow I could not have done that if it wasn’t for that I think how fascinating that that thing that I hated became this you know such a good thing ever Tony Robbins have been he asked everyone is like who here like surprise never his hands are raised he’s like bullcrap he’s like he’s like you like surprises that are good you know him like surprises that are bad you know like all the issues like the bad things happen those are all surprises you don’t like those surprises right like we like the surprises that are good but the other surprises are there but I believe they’re there for our good they’re taking us and preparing us and expanding our capacity so we can really do it our real mission is and most of us probably don’t know what our real mission is but I think it’s important to keep moving forward and whatever the thing the path that you’re you’re on because as you do that like that vision of like what your true calling is will appear someday and but only if you’re prepared for it if you’re not prepared for it’s not gonna be there what a tragedy that moment finds him unprepared or unqualified for that moment which could have been his finest hour one of my favorite quotes so there you go there’s a little religion from from Russell Manor preached you guessed and I hope you don’t mind but I just think it’s it’s fascinating it was it meant a lot to me so I want to share with you guys as well and just think about that this journey we’re going on like the ups and the downs of frustrations like don’t give up because there’s something there you’re supposed to learn is something there’s your capacity to prepare you for something that’s coming and I know if that’s coming in a month now week from now a year from now five years time finishing I don’t know what it is but I promise you these skill sets these things you’re learning along the way aren’t just happened chance right like there’s no reason like like III barely like I struggled in school right like how in the world was I blessed with these abilities to write books and dry copy and to speak like if you saw me ten years ago I was the most awkward person ever like III couldn’t look someone in the eye and talk to him right I want a mission for the Mormon Church to knock doors for two years door by door I was so shy and awkward and nervous and like I hated it you know I would have to speak in church on Sunday I be so scared like all these things like but like those skills like those things you learn like man like like there’s so many ways that I’m using it today and anyway just fascinating it’s just a cool thing looking backwards it’s hard to seem forward and so I just wanted to pause tonight and look backwards from my own perspective because I’m now seeing the fruits of those things in my life and depending on where you are and all of you guys are different spots right some of you guys probably did some really really tough times right now and it’s hard to look back and be like oh this blessings awesome but I promise you like it’s not gonna last and there will be a time able to stop and look back and think wow so grateful for that thing I still think about like the most painful probably the most painful experience in my life was when we built up every call center made a hundred people and some he hasn’t heard me tell the story before but I for the whole thing collapsed and I had let go 40 50 60 people overnight when I had people that I loved and cared about and thought were my friends and it walked out on me and like I think that was so like so much pain and in that moment like man I I could have never looked at that and been like oh this is awesome but was it’s so fast and now looking back on that and I am so so grateful for that course correction that that was forced upon me like if it wasn’t for that look at the direction we were going like who knows like it wouldn’t have been good wouldn’t been this it would’ve been and that time when I was in the darkest like I I still remember one morning trying to leave the house and I was in Seoul like so much mental anguish like I didn’t wanna go out the door and my wife came into my room she’s like what’s what’s going on and I couldn’t even talk and I just start crying and I understood me and like pulled me down to our knees and we sat there and and she prayed for me and prayed for us and prayed for this thing and I’m looking back like that was such a scary scary moment and I know how I was gonna survive that from a business from a like there’s so many things I like how many survives I don’t know no idea they stood up she gave me a kiss I got the door and back into battle and I’m gonna figure it out and because of that again that’s what Riis the capacity so when the trials and the issues come today I’m more prepared for than I was then and there’s still stuff happening like I’ve talked about some podcasts other things that happened to been like stretching me again but preparing for the next phase whatever that might be and I’m just hope that I’m worthy and prepared for that when it comes and I hope that you are as well because our Heavenly Father he wants to use you in ways that you don’t even know yet and if you’ll prepare for that he’ll be amazed to what he’s able to do with you it’s it’s um sunroom so there you go preaching before I go to bed hope you guys don’t mind appreciate you guys listening in and and whether you believe in God or not it doesn’t matter just know that there is stuff leading your life and if you’re in a dark spot or a happy spot whatever have faith keep pushing forward and it’ll it’ll all turn out right in the end and that’s why God so appreciate you guys have a good night and I’ll see you soon would you like to see behind the scenes of what we’re actually doing each day to grow our company if so then go subscribe to our free behind-the-scenes reality TV show at WWF NL hacker TV

New To ClickFunnels But Want To Grow Your Business?

Want To Join ClickFunnels?

Want To Take ClickFunnels To The Next Level?

Want To Promote ClickFunnels & Earn?

The Hand That You Don’t See, That’s Guiding You On Your Journey

The Hand That You Don’t See, That’s Guiding You On Your Journey

How To Find Your “BIG IDEA”

How To Find Your “BIG IDEA”


Subscribe to our NEW podcast

Some thoughts I had after staring at a blinking cursor for three hours.

On today’s episode Russell talks about how to find your big idea or hook. Here are some of the awesome things to listen for in this episode:

-Why it’s hard for Russell to teach how to find the big idea.

-Why you need to find the opposite of a pattern in order to find your big hook.

-And why you should buy your Funnel Hacking Live tickets now if you haven’t already.

So listen here to find out how you can figure out your next big idea.

what’s up everybody its russell brunson welcome to marketing seekers podcast so the big question is this power arch Brewers like us who didn’t cheat and take on venture capital for spending money from our own pockets how do we market in a way the lets us get our products and our services and the things that you believe in out to the world and yet still remain profitable give you the answers and welcome to marketing secrets [Music] are everyone it’s late at night I supposed to go to bed late two hours ago except skip early but no my kids decided even those Martin Luther King Day and they had no school all day they can do the homework tell like right now so I’m up getting them there’s no homework so anyway I thought I think it would break while they’re doing their stuff I’m talk to you guys cuz been a little bit and I got something really fun to share with you today so today and she has to go to the office which is really fun cuz we’ve got this flow and this rhythm happening now with the systems the agency and all the stuff and it’s just exciting and it’s a lot of fun so it’s really excited to go in there today and then I had my tasks I need to do and one of them I’m right working on the cells I can explain her video so explainer videos like those little cartoon videos can explain what you do in a short period of time right and I don’t want to brag I’ll say I’m probably think I’m probably the best explainer video script writer on planet earth and I’m gonna take that credit for myself because I wrote the rippln ones that did 1.5 million costs are members in like six weeks even though the company never went anywhere there’s the provement ones that build a half a billion dollar company this year alone in last three years awful one video obviously there’s a lot of other stuff happening is amazing team and I my taking all the credit but the explainer video was mine I’m proud of that the click felons wasn’t super good I’ve done anyway so probably done two dozen explainer videos and I’m surely proud of them because I think they’ve all turned out really good and done amazing things and when you write for them it’s different cause it’s like you have to write in a way that be fun to be animated to be interesting to be engaging like all those kind of things so what was interesting so I was writing this one so we have a new part of clickfunnels coming out call the action and XMD and that’s all I’m gonna tell you guys right now and today basically needed to get the video script done so they explain or video guys could start animating sketching and getting all done in time for the fun I can live links I’m gonna be showing the video there when we release all of our new awesomeness I can’t tell you bout right now but it’s gonna be so amazing my goal is get all you guys to start using action X hundred percent and I think we have class I checked it’s like 10 to 12 thousand people who are on the full Edison suite who were giddy who usually have action X but there’s still the 40 whatever thousand customers that aren’t using yet so it’s like how do I get everybody to use it because it’s like it’s awesome so biggest things just make it simple or better easier and we’re awesome and so that’s what we’re doing a big sprint right now from the dev side to get all done and live by four locking live solicit worth unlocking live will get first access to this amazingness and everything so make sure if unlocking live if you’re not you’re missing out because it could be six months or so before at least every out so if you want to get the features early go to funnel hacking live.com your tickets before they are all so that was they should be sold out this month in fact we’re gonna big push starting tomorrow so anyway I digress so I’m sharing this because I’ve had a lot of people back to had a lot of companies since then like come to me they hear us already an explainer video will give you equity with me percentages in ball ball ball because and that’s kind of what proved it done and obviously it worked well for them and for us and for everyone and so but I’ve just told people no because I just obviously I’ve got a lot happening in my life right now and have time to the right explainer video scripts for people but for my own stuff obviously still important so I was like he had a right to sing it it’s funny cuz the thought came on through my head before Irish got rightness and was what is the hook what’s the big idea those were fun rockin like last time her Todd Brown came and spoke on that I do like the big idea the big hook and as I was like sitting there with my blank sheet of paper little cursor blinking Zimmer trying figure this out I was like what’s the hook what’s the hook like what like I know the product is I know the differentiation points and it was exciting like I yeah but what’s the hook like you have to break hook and I think [Music] I think and I’m gonna talk about Todd Brown for a while because I love Todd I respect him I think he’s amazing I think that what I’ve gotten I think I’ve done a good job getting our final community in our marketing community understanding annals and things like that I think that we’ve gotten better understanding structure and funnels in like how and where and like fronting funnels which is back in if I’m in funnels and you know how do I do the perfect webinar like all these cool things but I look at Todd like Todd and what he studies what he kind of geeks out on and he hangs out all the Agora guys and they’re always talking about the day hook the big idea like what’s that what’s that thing that drives the rest of it I don’t talk about that a lot publicly probably cuz it’s like not something I can it’s hard to reverse engineer and you think okay here’s the pattern here’s how it works like the pattern of the of the hook is like it’s the opposite of a pattern it’s like it’s like what is yeah it’s like most of my teaches like here’s the pattern where’s the hook is like the least pattern anything ever I it’s not that it’s the opposite of the pattern it’s like the pattern interrupt it becomes the hook right and so I never talked a lot about it but when I’m doing my own stuff I do it like if you watch my webinars you watch my like all stuff that I do like I’m doing it all the time and i sat there today for probably two and a half three hours with a blank sheet of paper that a little blinking cursor that you just want to like just you wish you could delete it but it’s everything’s believed that’s all that’s left is that little blinking cursor like mocking you the whole time right and my whole thoughts like what’s the big idea what’s the big idea and I was like asking right and my company came we know what actually next time he is like what’s the big idea what’s the big hook like what like why should people care and um it took a while I said turn half three hours before I was like god it’s like got it then like in my head like the story just flows because I know like I’m visualizing like taking people on the journey and like the process and the story and how it fits together and how we illustrate this and make those things come fast but then the hook is the hardest thing I’ve had webinars where I’ve spent two days and front whiteboard try to figure out like the headline the hook the like what’s the thing that gets somebody into the webinar and I think that I probably didn’t disservice inside of the funnel hoc community where I don’t talk enough about that because I can I don’t know how to reverse engineer and teach it but it is the key you know I’m so grateful for Todd Brown talking about that so much because he’s one talks about it the most I wish that you know we talked about more in the community maybe this is this podcast is the first time we kind of bring it out but way it’s thinking about that like like what’s the big hook like why shouldn’t care about your thing you’re selling like what is that like what’s the big reason what’s the big yeah like what’s the what’s the big idea that you have and so look at like look at the big campaigns that that you’ve seen around you right every market there’s big things happening right okay when we launch clickfunnels like I tried a bunch of different messaging and funnels but like the funnel workers webinar funnel the process was I’ve talked about before I having a webinar and then on the thank you page having to try like that was the process of work but the hook was this concept of funnel hacking right that was the big idea they got people to be like oh my gosh I understand it right like that was a big idea that drove click funnels and and you know think about that thinking about the markets you’re in if he was in financial markets like look at it goro they’ve done like some of the biggest campaigns like when when Obama ran for second term is that the was called the end of America like that was the big idea that drove like this huge thing you that recently that there’s probably 8,000 crypto offers that have come out right but Gore’s only did he did thirty million dollars in their webinar or something like that in in like a two week period of time but like what was the big what was the big the big idea what was the big hook that they had like there was something there I studied it I don’t know if you did you should have it’s not I mean you’re not listening to funnel hacking like look at these people that are making insane amounts of money and like reverse engineer the campaign’s from everything like not just you know a lot to clean funnel hacking it’s just like oh well they had a landing page an upsell page down so pages as price points like that that’s the beginning of funnel hacking but it goes deeper it’s like what was like I don’t you I get every webinar every video sales letter everything that I that I look at I get transcribed so I can like read and like well this is the hook like why did this work like what was the big idea that they were doing that made this separate cuz like man if there’s 800 crypto webinars like why don’t one do 30 million in all the rest you like you know even the big ones do a million like what’s there’s something different here what’s the big idea that they led with look at the weight loss industry look it you know prove it how wide it prove it blow up like they hit Quito at a time that was right right Dave Asprey blow up because he had you know he took he took the Atkins diet I mean it’s not the same but he took the Atkins diet and his big idea was this thing of like butter and your coffee boom that big idea of putting butter in coffee it was just the ketogenic diet right that’s not there wasn’t this new thing but he was like buttering your coffee boom bowl proof is born right like what’s the big idea for your business I can’t tell you that I can’t Reaper I can’t like doodle something that shows you here’s how to find your big idea maybe I can’t I just don’t know how to do it right now because it again it’s not a pattern it’s the opposite of pattern so look at the pattern what’s everyone doing in your market to explain or just sell your thing and that’s the opposite of that like how do you break the pattern how do you have your big idea so that when somebody hears it it smacks inside the head and right oh my gosh like that that’s brilliant and that’s the thing right so yeah I think my point of this podcast is just to get you guys to think about that because that’s what I did today I sat in front of a blinking cursor for three hours thinking thinking what could it be what could it be like you know I looked at all my competitors right I’m looking it and I’m liking spoiler action SMD is been looking at autoresponders and other things that like how they pitch him like because how everyone else is pitching is the pattern like know what’s the opposite of that like how do i how do I make it the opposite so that it becomes this interesting idea and so I hope that helps I hope does if nothing else it gets you to sit there from a blinking cursor like I had to do today and just think like what’s my hook what’s my big idea like why should people care like why why am I gonna invest the time and energy it takes to make this video or this webinar or this whatever and why is someone gonna take time energy to watch it and why they get excited to run and find their wall and pull their money out and give it to me like it there’s a big idea behind that that drives it and I don’t think I’m also spending of time doing it like figuring that out and when you get it right man like you you see it Halbert Gary Halbert said one idea properly exploited is worth more than a hundred lifetimes a good word of hardwork and I believe that like I’ve seen that in my own life I seen tons of our members life’s like when I did when you exploit it properly is worth 100 lifetimes the hard work so like what is that idea like it’s that’s what is this the big idea the big hook the big leg what is that thing for you so if you listen Todd Brown listen to his stuff on the big idea I think it’s fantastic he did a whole presentation last year so I’m walking live about it but just get the get that in your head spinning when you’re looking to get advertising your funnel hockey people like like what’s their big idea what’s the big hook what’s the thing that drives this campaign because if you find you can identify it it’ll help you get better figuring out what your own as well your own are as well so hope that helps hope it gives you some good ideas and give you something to think on that’s why god I’m good these kids homework finish so I can go to bed cuz I get a bit lifting weights soon cliffhanger this dull chin before final hiking live which is yeah pain we shake you just sleep it off that’d be way better anyway appreciate you guys have an amazing day and we’ll talk to you soon I want more marketing secrets if so then go get your copies on my two best selling books book number one is called expert secrets and you get a free copy at expert seekers calm and book number two is called dot-com seekers and you get your free copy at dot-com secrets calm inside these two books you’ll find my top 35 secrets to leave use to become the fastest growing non vc-backed SAS startup company in the world

New To ClickFunnels But Want To Grow Your Business?

Want To Join ClickFunnels?

Want To Take ClickFunnels To The Next Level?

Want To Promote ClickFunnels & Earn?

How To Find Your “BIG IDEA”

How To Find Your “BIG IDEA”

Returning And Reporting Back On Week One Of Our New Agency

Returning And Reporting Back On Week One Of Our New Agency


Subscribe to our NEW podcast at http://www.MarketingSecrets.com

A quick recap of what we learned rolling out our first funnel inside our new mini agency.

On this episode Russell talks about how the first week went with his new advertising agency that is dedicated to only Clickfunnels. Here are some of the cool things to listen for in today’s episode:

-How changing the Expert Secrets book funnel was able to bring the average cart value up by $8

-How Russell’s team was able to virtually be in the same room to communicate, even though everyone on the team is remote instead of being located in Boise.

-And find out what the next step is in the funnel.

So listen here to find out how the first week went for Russell’s new Clickfunnels-dedicated advertising agency.

New To ClickFunnels But Want To Grow Your Business?

Want To Join ClickFunnels?

Want To Take ClickFunnels To The Next Level?

Want To Promote ClickFunnels & Earn?

Returning And Reporting Back On Week One Of Our New Agency

Returning And Reporting Back On Week One Of Our New Agency

How Front End Funnels Affect Churn On Your Back End Funnels

How Front End Funnels Affect Churn On Your Back End Funnels


Subscribe to our NEW podcast at http://www.MarketingSecrets.com

During the simplification of our value ladder, we discovered some really cool stuff.

On this episode Russell talks about how his company has spent the last few weeks focusing on the value ladder and what they changed. Here are some awesome things you will hear in this episode:

-Find out what some of the analytics and churn rate are for some of Russell’s current front end offers.

-Find out where you should start on the value ladder if you are a beginner.

-And Find out why you need to go to Funnel Hacking Live to get the real scoop on all of this stuff.

So listen here to find out how your front end funnels can affect churn on the back end.

New To ClickFunnels But Want To Grow Your Business?

Want To Join ClickFunnels?

Want To Take ClickFunnels To The Next Level?

Want To Promote ClickFunnels & Earn?

How Front End Funnels Affect Churn On Your Back End Funnels

How Front End Funnels Affect Churn On Your Back End Funnels

With Great Power Comes Great Responsibility

With Great Power Comes Great Responsibility


Subscribe to our NEW podcast at http://www.MarketingSecrets.com

Don’t forget your responsibility to your customers, it should keep you up at night…

On today’s episode Russell talks about the responsibility you have to your customers to make sure that what you are selling them is high quality. Here are a few insightful things in this episode:

-Why thinking about your customers should keep you up at night.

-And why it’s so important to make sure what you are selling is high quality.

Listen here to find out why with great power comes great responsibility.

New To ClickFunnels But Want To Grow Your Business?

Want To Join ClickFunnels?

Want To Take ClickFunnels To The Next Level?

Want To Promote ClickFunnels & Earn?

With Great Power Comes Great Responsibility

With Great Power Comes Great Responsibility

Is A Funnel Even Right For My Business?

Is A Funnel Even Right For My Business?


Subscribe to our NEW podcast at http://www.MarketingSecrets.com

Here are five things to do to make sure that a funnel will even work for what it is you’re trying to sell.

On this episode Russell talks about putting the right people on your team to be able to best market your product or service. Here are some awesome things you will hear in this episode:

-Find out why you should have your entire team take the disc profile test to find out where they best fit in.

-And Why it’s important to have the right people in the right positions for your business.

So listen here to find out why it’s so important to use the disc profile system to put team members in the right position for your business to grow and be successful.

New To ClickFunnels But Want To Grow Your Business?

Want To Join ClickFunnels?

Want To Take ClickFunnels To The Next Level?

Want To Promote ClickFunnels & Earn?

Is A Funnel Even Right For My Business?

Is A Funnel Even Right For My Business?

How To Fortify Against Your Weaknesses AND An Exciting Announcement!

How To Fortify Against Your Weaknesses AND An Exciting Announcement!


Subscribe to our NEW podcast at http://www.MarketingSecrets.com

As you grow, your weaknesses will start to show, here is how to strengthen those holes as they are exposed.

On today’s episode Russell talks about setting a goal last year to pay off his house, and why it was so important to him. He also talks about fortifying his business to make sure it can’t be destroyed by something stupid. Here are some of the cool things to look for in this episode:

-Find out why paying off his house was such a big goal for Russell for years.

-Hear some of the things that have kept him from reaching that goal in the past.

-And find out why it is so important to find the holes in your business and strengthen the weaknesses to protect yourself from those looking to destroy you.

So listen here to see how you can bump up your security at home and at your business.

New To ClickFunnels But Want To Grow Your Business?

Want To Join ClickFunnels?

Want To Take ClickFunnels To The Next Level?

Want To Promote ClickFunnels & Earn?

How To Fortify Against Your Weaknesses AND An Exciting Announcement!

How To Fortify Against Your Weaknesses AND An Exciting Announcement!

Secret #63: Batman’s Approach To Project Management

Secret #63: Batman’s Approach To Project Management


Subscribe to our NEW podcast at http://www.MarketingSecrets.com

Step 1 starts with the bat-signal calling everybody to the bat-cave…

On today’s episode Russell talks about how he is using Trello and a bat signal to make all of his amazing ideas come to fruition. Here are some of the awesome things you will hear in this episode.

-Find out how Russell is using a bat signal to get his ideas out to his team.

-See how Trello is going to help keep Russell’s ideas organized so that every member does their part.

-And find out how you can make a similar system work for your own team.

So listen here to be let in on this awesome new system for getting Russell’s ideas out of his head and turned into funnels.

New To ClickFunnels But Want To Grow Your Business?

Want To Join ClickFunnels?

Want To Take ClickFunnels To The Next Level?

Want To Promote ClickFunnels & Earn?

Secret #63: Batman’s Approach To Project Management

Secret #63: Batman’s Approach To Project Management

RANT: Take What You Earned, Nothing More

RANT: Take What You Earned, Nothing More


Subscribe to our NEW podcast at http://www.MarketingSecrets.com

A few cool stories that will hopefully re-align what you define as what you actually earn.

On today’s episode Russell talks about doing what you said you were going to do instead of trying to lie, cheat, and trick your way into money. Here are some of the other insightful things Russell talks about in this episode:

-Why Russell gave back 8 figures to Pruvit, even though he had signed a contract to have equity in the company.

-And why it’s important to only take the things you have actually earned.

So listen here to find out why integrity is more important than money.

New To ClickFunnels But Want To Grow Your Business?

Want To Join ClickFunnels?

Want To Take ClickFunnels To The Next Level?

Want To Promote ClickFunnels & Earn?

RANT: Take What You Earned, Nothing More

RANT: Take What You Earned, Nothing More

/* */

Get Free Funnel Secrets

Add Your Name and Email Here To Get Our Pick Of Top Funnel Secrets Plus Special Offers Direct To Your Email. Promise Of Free Gift Every Week :)

Thank you for subscribing.

Something went wrong.

Get Free Funnel Secrets

Add Your Name and Email Here To Get Our Pick Of Top Funnel Secrets Plus Special Offers Direct To Your Email. Promise Of Free Gift Every Week :)

Thank you for subscribing.

Something went wrong.