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Dominate the conversation on EVERY. SOCIAL. PLATFORM.

Dominate the conversation on EVERY. SOCIAL. PLATFORM.

In the entrepreneur world, we all want to have our name, business or brand show up in the top 10 spots on Google. We want to dominate the conversation in our areas of expertise. In this video, marketing expert Russell Brunson gives you his strategy so that you can reach your audience across every social platform. To reach your audience across every platform, it is pivotal to realize that the people you want to reach all have preferences on the types of social platforms that they prefer to use. There isn’t a lot of crossover and you have to find what content your audience is consuming. There is surprisingly very little crossover and there has to be a strategy behind your content.

Conversation Domination

[Russell] Hey everyone this is Russell Brunson I wanna welcome you to Marketing Secrets. Today’s show is about Conversation Domination. So there was a guy, named Howie Schwartz, when I first got started, he was big online and he had a course called Conversation Domination and it was about getting in Google and if you say typed your name into Google, all 10 spots would be you, you would dominate the conversation, right? You open up any platform, and I’m dominating the conversation. I am in your podcast feed, I am in your YouTube feed, I’m in your blog RSS feed, I wanna dominate conversation on every single platform. I think I know now why. I always wondered why nobody else is doing this, outside of Gary Vaynerchuk in our market. My business is built off email, right? So we build a big email list, we’ve had over a million entrepreneurs who’ve been on that list. I assumed, okay, I’m gonna launch in Instagram, I’ll send an email, and all of a sudden, I’ll have a million people on Instagram. I’m going to go with my blog, I’ll push them there, a million people on my blog, but with the reality, what I found is its not true. Think about this for yourself, how do you like to consume content? What’s your platform? Because everyone’s got one or two that’s their favorite. Do you like reading blogs? Maybe you’re a blog reader. Or do you like listening to podcasts? Maybe you’re a podcast person. Or do you like watching videos on YouTube, or do you check your email? What’s your platform of choice? And I thought that everyone’s on every platform, but I don’t think that’s the case. There’s a small percentage that are.

People that listen to podcasts, like to listen to podcasts.

But even if we take our Facebook list, and we write it next to our email list, and look at those side by side, our Facebook and email list, the crossover in the middle is shockingly small. We have to realize that people that read blogs, like to read blogs. People that listen to podcasts, like to listen to podcasts. That make sense? People that watch YouTube videos, they like watching YouTube videos. Think about this like, if I want people to read my blog, I don’t need to go become really good at Facebook ads to get people on my blog, you can, there’s crossover, but if I want to launch my blog in successful, who are the other people that have successful blogs that my people are already reading, that my dream clients are already reading? So I need to find those people, and get them, pay them, or partner with them, or whatever, to get them to write a blog article about me, because blog people like to read blogs, right? So if I’m reading a blog and I read a blog about someone and I go to their blog, someone’s blog needs to promote my blog. Someone’s podcast needs to promote my podcast. Somebody’s YouTube channel needs to promote my YouTube channel. If you hear me on podcast, you’ll notice here, You don’t know me, I do podcasts. “So where can we get to know more about you, Russell?” “Go to russellbrunson.com. “There’s a bunch of stuff there.” No, if I’m in a podcast, I’ll be like, “Hey if you liked listening to the podcast, “go to marketingsecrets.com. “There’s my podcast, you can subscribe.” It’s awesome, ’cause podcast people listen to podcasts. Understanding that, and again there will be a little bit of crossover, but the majority of your blog readers will come form other blogs, because blog readers read blogs.

If you wanna have Conversation Domination, the key to that is to dream 100

The majority of YouTube subscribers come from other YouTube channels, because YouTube people watch YouTube. I’d never watched a YouTube video up until 3 months ago when we launched our youtube channel. To be completely honest, I didn’t understand, and it’s so foreign to me. I get there and now I’m in this world, I’m like, okay, there’s a lot of cool stuff happening here. And people that like YouTube, they’re on YouTube all day long, all the time. People who are on Facebook, If you wanna have Conversation Domination, the key to that is to dream 100. Going back, dream 100 people, and then getting people who are bloggers to read your blog. Getting people who are podcast listeners, to listen to your podcast, and so on and so forth, across all the platforms. – [Narrator] Thank you so much for watching, every single week we publish new secrets just like this, so make sure you subscribe so you don’t miss any of them, and I will see you on the next video.

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The Who… Not The How

The Who… Not The How

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Super cool thing I learned from Dan Sullivan at Genius K (The 100K Group) last night…

On this episode Russell talks about some things he learned at his 100k group. He explains the difference between the who and the how, and why he might start keeping a journal. Here are some of the interesting things you will hear in today’s episode:

-What Dan Sullivan taught him about finding the who instead of figuring out the how.

-Why he is going to apply that to his own projects that he has been procrastinating on.

-And how Ethan Willis convinced him to start keeping a journal of how God touches his life.

So listen here to find out what kind of things Russell is learning in the 100k group.

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The Who… Not The How

The Who… Not The How

What To Do When You’re Scared To Death Of Clicking “Publish”

What To Do When You’re Scared To Death Of Clicking “Publish”

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Last night as I was recording my new podcast, I realized why most of us get scared when we’re about to publish something we really, really care about.

On this episode Russell explains why he suddenly has empathy for people who struggle to publish their message. Here are some of the interesting things he talks about in this episode:

-Why he re-recorded another podcast he’s doing a few times, and was still afraid to push publish.

-Why in the decade he’s been publishing podcasts, webinars, videos etc he has always preached to just do, but for the first time he actually has empathy for those who have a hard time doing that.

-And why he is still publishing that podcast, even though he is second guessing things he said, and why you should follow in his footsteps and publish too.

So listen here to find out why it took Russell more than a decade to feel empathy for people who struggle to publish their message.

what’s up everybody this russell brunson and welcome to the marketing secrets podcast today i want to share with you a message about the fact that i finally I think can understand have some of you guys fill so the big question is this power onto Brewers like us who didn’t cheat and take on venture capital we’re spending money from our own pockets probably mark it in a way the lets us get our products and our services and the things that you believe in out to the world and yet still remain profitable that is the question in this podcast we’ll give you the answers my name is Russell Brunson and welcome to marketing secrets alright everybody so I’m excited heading into the office today for a lot of fun we’re gonna be working on getting mother fun alive finally a bunch of other amazing stuff so I’m really excited but I had I had an epiphany this morning and I need to share with you guys because I think I finally understand how some people feel so I have been publishing for a long time right I started my internet marketing business probably fifteen some odd years ago now and at the time I have published a bajillion podcasts and videos and tells seminars and webinars and summits and events and all sorts stuff right and so for me I like I think I lost my empathy for people who struggle when it’s like publishing stuff I might just do it just go out there just do it just push the record and talk and blah blah blah right like because that’s right but but I do it I forgot like I forgot what it’s like to go through the vulnerability and the fear and the stress and all the things that come with with putting your message out there and what’s been fun as some of you guys know recently I launched another podcast and it’s something different I’ve ever done before it’s not related to marketing or sales or business or any of that it’s related to my religion to my faith into my beliefs and it’s funny because I was like oh this is gonna be this is gonna be really fun and really easy I’m just gonna go and just start just click record and start talking right I went at night I started to do it and it was way different so the podcast as those who don’t notice it would say Book of Mormon challenge calm and so I recorded the first two episodes and probably nine or so months ago and then they sat there because I was here like nervous to put him out there and I like anyway and then the third one was easier that we came out faster than the fourth one which I recorded yesterday I literally spent and a long time I spent two almost three weeks like preparing for it and getting nervous writing out line and rewriting and writing the stories up and rewriting them like and I was like man why am I so nervous about it’s like I was so nervous it took me almost three weeks to publish it and then last night finally I was like I’m so Sunday so I good spiritual experience all day and I was like okay I’m in that I’m in the zone I’m gonna do it if I spend another two or three hours like working on the podcast outline an interview and getting out all the things put together and then I started recording at about 11:15 at night I started recording it and and I was 47 minutes into the recording and I was just like I don’t like this I hate every word I’ve said I don’t like how I said it I don’t like all these things so I stopped it deleted it and I was like oh I was 47 minutes was now is now after midnight I’m like all tired and mic but I I need to redo it cuz I think I feel like now I understand the story’s better than I did it so I kept record again I spent nother hour over an hour recording the next podcast episode and then I sent to my brother to go and edit and get it all ready to go to the live and then like all morning long I’m a second guessing like oh my gosh dude again I told that story wrong I really have you know the like all these things right like Oh at the ending when I did this I don’t like I did it in like and then also this morning I was like I bet you this is how other people feel maybe the reason why I’m doing is exercise amongst other reasons was to get empathy for people working with when you’re nervous you’re scared about publishing and it’s just interesting so I wanted to share this because first off I feel like I’m empathy now for a lot of you guys for the first time in a decade so hopefully that’s good right yeah I get it now I get the fear and the nervousness it goes behind putting yourself out there especially with something you love and you believe about and you care about and you want other people to to UM to listen and to be put into um and you really honestly want to serve people right I I totally completely understand that especially especially now so I guess my message for you guys today is it’s kind of twofold there’s number one I have empathy for you understand the fear of putting yourself out there and number two I’m publishing that episode today I wanted that company and tweak it jjan no I’m just gonna put it out there because good enough is good enough right a lot of us never get started because we’re so nervous about it not being good enough and I’m the problem with that is then we never get started and the the goal of what we do as authors and speakers as coaches as experts is whatever you want to call yourself somebody’s trying to change the world in your own little way is to get things out there and one thing I know for sure is by not posting and not putting it out there it’s not gonna change anyone’s life that’s the one thing I’m positive of by putting it out there it has the ability at least to affect somebody maybe it was as good or thought out or as you know whatever whatever might be but it’s important to get out there because that’s the only way you can actually touch and affect and help and serve somebody else and that’s the whole reason behind what we do and why we do what we do right and so hopefully this gives you encouragement to know that even Russell gets scared sometimes and even Russell second-guesses themselves and gets nervous but when all comes down to it you just kind of click publish just put it out there so hopefully that gives some inspiration to somebody out there who’s who’s nervous today and hopefully it gives you the permission to do it so there you go you know how permission to do it just go and do it just click record on the podcast or on the video or on the blog click post or whatever the thing is that you’re doing to publish your message just go out there and just push it just push the button there how imperfect it seems no matter how many flaws you see you know how many things you know you could have done it better no matter whatever that is it’s just time to put it out there and just let the world have what you got and you have full via the full ability to rerecord it in the future I’m on podcast episode now probably I don’t know five or six hundred I have no idea and I’ve probably shared the same message multiple times over the last five or six years I’ve done this and hopefully something gets better and it’s okay to republish the same thing later with your new lens of understanding and and what you’ve gained in the in the process of growing and learning so there you go you guys today’s the day go click publish make it go live you if you’re scared to death you hate even if whatever just push it live and I promise you the worst case scenarios that changes someone’s life best case scenario it has a huge impact and I guess I say the worst case scenario nobody sees it and best case scenario changes from his life so that’s worth it makes it worth pushing publish and go so there you go guys push push go alright guys thanks so much everything and then for the day today it’s gonna be an amazing day appreciate you all and we’ll talk to you soon everybody want more marketing secrets if sold and go get your copies of my two best-selling books book number one is called experts secrets and you get a free copy at expert seekers calm then book number two is called calm seekers and you get your free copy at Calm secrets calm inside these two books you’ll find my top thirty five secrets to leave use to become the fastest-growing non VC back-sass startup company in the world

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What To Do When You’re Scared To Death Of Clicking “Publish”

What To Do When You’re Scared To Death Of Clicking “Publish”

Why Didn’t They Funnel Hack Me… Ha Ha Ha

Why Didn’t They Funnel Hack Me… Ha Ha Ha

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Despite three years of me sharing every secret, they did all the things that I already explained were wrong.

On this episode Russell talks about a competing software company that didn’t follow the blueprint that Russell has already laid out and why that is so mind blowing for him. Here are some of the fun things you will hear in today’s episode:

-Why Russell is reaping the benefits of a competing software company that is no longer willing to learn.

-Why it’s so frustrating when friends of Russell want his help but refuse to read his books as a blueprint.

-And why you should never expect Russell to keep a secret.

So listen here to find out how if you pay attention you can easily follow the blueprint Russell has made and be successful with your business.

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Why Didn’t They Funnel Hack Me… Ha Ha Ha

Why Didn’t They Funnel Hack Me… Ha Ha Ha

Why I Throw Out So Many Hooks…

Why I Throw Out So Many Hooks…

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Something interesting I realized this weekend about how to reactivate people, get them to commit, and finally give them their big ah-ha.

On this episode Russell talks about planning a new 10x Secrets product, when he suddenly questioned why he continues to launch new products. He explains his motivation behind why he continues to do what he does. Here are some awesome things you will hear in this episode:

-Why getting so excited about a new idea made Russell suddenly question why he continues to put out new content.

-How spending money on training helps people re-commit to what they are trying to do.

-And why he loves reading which of his products gave people the aha that made them re-commit.

So listen here to find out why it’s important for Russell to continue to put out content that will hopefully inspire different people.

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Why I Throw Out So Many Hooks…

Why I Throw Out So Many Hooks…

The Hook, The Story, And The Offer

The Hook, The Story, And The Offer

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How to create the right hook that’ll make is so that selling becomes almost super easy.

On this episode Russell gives a condensed version of a training he did for Two Comma Club X, where he teaches about the hook, story and offer. Here are some of the things you will hear on today’s episode:

-Why it’s so important to have a hook that grabs people’s attention.

-What he used as the hook for his recently launched Book of Mormon Challenge Podcast.

-A few other examples of hooks people used to sell their own products, and why they were so effective.

So listen here to get a quick idea of what you need to know about having a great hook and story to be able to really sell what you’re offering.

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The Hook, The Story, And The Offer

The Hook, The Story, And The Offer

RUSSELL’S RANT: How Can This Work For My Business

RUSSELL’S RANT: How Can This Work For My Business

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If you think that this stuff doesn’t work for eCommerce, network marketing, local businesses, non profits, and your business… think again. Let me show you how this process works for all businesses.

On today’s episode Russell talks about why and how you can use Expert Secrets to 10x or 100x ANY business. Here’s some of the awesomeness you will hear in this episode:

-Why you need to stop thinking, “This won’t work for my business.” and start thinking, “How can I make this work for my business?” instead.

-Hear Russell come up with some offers on the fly on something as ordinary as a coffee mug.

-And find out why it took Russell launching Clickfunnels six times before it finally blew up.

So listen here to find out why you can use Expert Secrets to grow and scale any business.

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RUSSELL’S RANT: How Can This Work For My Business

RUSSELL’S RANT: How Can This Work For My Business

Funnel Hacking Live Recap – Day 4 of 4

Funnel Hacking Live Recap – Day 4 of 4

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Today’s topic was “how to change the world”

On this episode Russell recaps the fourth and final day of Funnel Hacking Live. Here are some of the awesome things that happened on day four:

-Brian Bowman speaks about acting with a sense of urgency.

-What happened that caused Russell to realize that next year there will have to be security at the event.

-How Myron was able to close even more people into Two Comma Club X

-And how Garret White and Tony Robins rounded out the day.

So listen here to find out all the awesome details that happened during the final day of Funnel Hacking Live 2018.

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Funnel Hacking Live Recap – Day 4 of 4

Funnel Hacking Live Recap – Day 4 of 4

Funnel Hacking Live Recap – Day 3 of 4

Funnel Hacking Live Recap – Day 3 of 4

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Today we laid out the path and the process to become a member of the two comma club.

On today’s episode Russell recaps day 3 of Funnel Hacking Live, which had a theme of the Two Comma Club. Here are some of the awesome things that happened day 3:

-Find out how many people received Two Comma Club awards, and the new Two Comma Club X awards.

-Find out what kind of coaching program Two Comma Club X is, how much it costs, and what the goal of it is.

-And find out how Russell chooses who speaks at Funnel Hacking Live every year.

So listen here to hear a quick recap of all the awesome stuff that happened on day 3 of Funnel Hacking Live.

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Funnel Hacking Live Recap – Day 3 of 4

Funnel Hacking Live Recap – Day 3 of 4

Funnel Hacking Live Recap – Day 2 of 4

Funnel Hacking Live Recap – Day 2 of 4

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Day 2 at Funnel Hacking Live focused on how you’re just one funnel away…

On today’s episode Russell recaps day number two of Funnel Hacking Live, which contained amazing things about funnels like:

-Several different kinds of funnels such as, Free Plus Shipping Funnels, Documentary Funnels, Webinar Funnels, Relationships Funnels, etc.

-Russell goes into a little detail about his Funnel Audibles presentation, as well as a few other people’s presentations.

-And Find out how much money Clickfunnels was able to donate to World Teacher Aide from all live funnels.

So listen here to find out about all the stuff you may have missed during day two of Funnel Hacking Live.

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Funnel Hacking Live Recap – Day 2 of 4

Funnel Hacking Live Recap – Day 2 of 4

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