Funnel Hacker Radio Episode 179 – How to Scale Your Ads & Sales Like “Purple Mattress”

Funnel Hacker Radio Episode 179 – How to Scale Your Ads & Sales Like “Purple Mattress”


Why Dave Chose to Interview Bryant:

Bryant Garvin has been running ads for over 12 years. He is the ads guy at “Purple” where they are running 50K-100K a day in ads. He knows what he is talking about. He explains how to make partners out of your vendors. He reveals his strategy on using multiple networks to scale ads. He even discusses his top 3 hidden networks no one else is using.

Tips and Tricks for Your Business:

Bryant has realized over the years how overly obsessed people get on one advertising outlet (1:16)

The price of focusing on one platform through looking at the cost to reach 1,000 people [CPM] (2:24)

The scaling of Purple Mattress to be able to spend $50k/day on Facebook ads and remain profitable (4:38)

Bryant breaks down why Youtube can be more valuable than Facebook for your videos (7:44)

If you’re looking to migrate your videos to Youtube, Bryant has some words of advice (9:38)

Brand lift is super helpful, luckily if you’re like us and have never heard of it Bryant gives us the low down (13:00)

Other than YouTube and Facebook, Bryant has 15-16 other advertising channels going for his product (20:36)

Quotable Moments:

“They’ve gotten in trouble with putting all of their eggs in one basket. And, really, it’s about strategically growing across all platforms and becoming OMNIPRESENT.”

“So we’re always looking for a unique place where everybody else isn’t playing where we can still reach the people we want without having to compete with everybody else.”

“If you are stuck in one channel and that’s all you’re using to drive your revenue, something will happen eventually: and you will go out of business or close to it so you’ve got to diversify it ”

Other Tidbits:

Bryant Garvin and his company have helped Purple Mattress launch and become astronomically successful. You can tell just how successful they are by the amount of times you continually see their ads consistently on varying platforms.

Although this podcast is not a plug for using Youtube for ads, Bryant brings up several great points as to how it’s underused. While Facebook’s ads have recently received a 117% increase, Youtube’s have remained stable for years.

Bryant’s main wish to leave with all of us is for us not to all be “One Trick Ad Ponies”. If we all want to build a true brand then you need to be diverse. You need to be testing where your audience is to see where you should be pushing ads to. Once you see where your audience is you will then be able to see where you can afford to make efforts to expand your audience and reach.

Audio Clips:

(3:00-3:14) “I wouldn’t be surprised this year if when they pull all of the data together there is a 300% increase in cost to reach that same thousand people you were able to at the beginning of the year.”

(8:03-8:18) “Not to mention that 98% of Facebook videos are watched with the sound off whereas 98% of videos are watched with the sound on on Youtube. That’s a completely different experience. Would you watch a movie with the sound off? No. It wouldn’t have the same impact”

Links Mentioned by Dave and Bryant
https://itunes.apple.com/Stack-The-Odds Bryant Garvin’s Podcast
https://adwords.google.com/manager-accounts/ How to manage your Google ads statistics
Http://FunnelHackerRadio.com/
Http://FunnelHackerRadio.com/FreeTrial
Http://FunnelHackerRadio.com/FreeCar
_______

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welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales dominate their markets and how you can get those same results here is your host Dave Woodward I’m your host Dave Woodward and today you guys are in for a massive massive treat and I’m so excited to introduce to you guys to brian Garvin Brian welcome to the show hey so I had to be here excited to be a part of the community man so some of you guys might not know who Bryant is but you see him absolutely everywhere if you’re on any social media platform at all because he is the ads guy behind purple purple mattress company and it’s got his own podcast out right now called Scott stack the odds stacked the odds and he’s been just crushing it with purple it’s a super again it’s a crazy crazy hope everything you guys have done at purple it’s been amazing to see how you basically taking this thing I know you guys work apartment brothers as we did with deer cliff falls stuff I want to dive right in though and kind of talk about some of the amazing stuff that you guys are doing and help let’s hide it nobody dived in as far as what does stack the ads in really mean why is stacking ads so important to house what’s that we’ll talk so one of my buddies we started this little side Facebook page and podcast originally because I’ve been doing this for twelve plus years and one of the things that I’ve seen with almost every single company that I consult with especially in the e-commerce space and over the last year or two everybody is like 150 percent in on Facebook and ignoring everything else and I’ve ever been a part of that or help to and consult with they’ve gotten into trouble it’s because they put all their eggs in one basket and so really it’s about strategically growing across multiple platforms being omnipresent right at least on a retargeting front like if you can just get on a couple of different platforms you literally become omnipresent to people that have been to your site that have seen your stuff so you’re just constantly there and you don’t even have to spend a significant amount to be that omnipresent right the people that have interacted with you that you drove in from Facebook ads right in Facebook especially but what are some of the stats this year it’s almost tripled in price and CPM is 171 percent increase through July according to ad stage like that’s massive that’s a huge I don’t understand what you just said because CPM doesn’t mean that’s kind of our lingo so it helped people to get what when you’re saying hundred seventy-one percent CPM what’s that really mean Brian so basically the cost to reach a thousand people increased a hundred and seventy one percent from just January through July this year and anybody that’s actually been watching their ads knows that it’s even spiked even more through the end of the year so I wouldn’t be surprised if this year when they pull all of the data together that there’s like a 300% increase in cost to reach the same thousand people that you were able to at the beginning of the year like that’s massive that is huge and so again for you guys were listening understand what we’re really talking about is it’s gonna cost you three times as much Tim to get to the same thousand people you’re gonna have to have a really solid funnel built out because your cost of acquisition by an ad standpoint just went up three three times as much so it’s again super critical that’s really why I want to make sure Brian was on here to talk to you guys about how do you scale ads how do you drive more traffic while actually being able to really stay within a fixed budget that being I don’t know how much just purple spinning them Phaeton ads these days I can’t give actual numbers so if it would be I’m sure it’s more than a thousand so how many zero so we need to add behind that thousands get kind of close a few units yeah a day and we do manage our budgets on a daily basis and it just scales from there right to weekly monthly annually all of that type of stuff one of the things safe to say you’re spending over a hundred thousand today some days yeah so it is a somewhere between fifty thousand hundred thousand a day yeah that’s that’s a very conservative estimate so we’re you’re getting a lot of bad exposure for I’m just trying to help establish the fact that you know what you’re talking about here so yeah thousand dollars a day Facebook yeah I think you got a pretty good idea as far as what your what’s going on so Facebook YouTube all of the different platforms right that’s that’s actually one of the things that’s a loud purple to scale and leave scaled profitably because up and tell this merger IPO stuff going through right it was all 100% self-funded and that money hasn’t even come through yet so the continuation of the business every machine that we have to build all of the products that we have to buy because this is physical products it’s not as easy as spinning up another server right like a version not that that’s easy but it’s a lot easier to scale ass ass platform by just spinning up servers and duplicating them then coming to actually physically produce manufacturer package and ship product right so to scale ecommerce is significantly different than scaling a legion or a SAS type of platform because there is something tangible that has to be produced and shipped when you’re talking physical product goods obviously SAS is technically kind of e-commerce because they’re buying it online right and did ebooks or all of these other things or e-commerce things as well and not all of them are physical and tangible but with purple it has been and one of the reasons why we’ve been able to grow like when people think about scaling online right they think about Facebook and doing that because that’s where everybody’s attention is that that’s all you hear about on podcast news there that’s all you hear about you know in the media and in all of the Facebook groups it’s like oh my gosh a lot right if you’re not on Facebook then you’re getting missing out type of stuff and there’s so many other platforms that are out there though the next place most people go is like oh well do non brand search right and that for those that don’t know the difference between non brand and brand search number and would mean that there’s not a specific brand attached to the search query so it’d be like memory foam mattress or buy a mattress online instead of purple mattress right and so most people that’s the next place that they go is into non brand because of the intent is really high they’re looking for a product that you hopefully have to offer right but everybody’s playing in that field as well and so CPC is on the mattress side can be 30 40 50 $80 a click I can get a lot of video views out of YouTube and Facebook and other stuff like that for that same amount of cost and then video is really where we’ve pushed in the floor right like started off with the Harmon brothers but we also some of our original videos that we had produced they weren’t Harmon brothers quality but they still engaged and they cost significantly less than that and we use those inherent below with to scale out our business as we’ve gone along here so that’s that’s really when everybody is digging right to Facebook you should be zagging going the opposite direction not saying don’t be on Facebook Facebook is still highly profitable if you know what you’re doing but if everybody is doing it it’s an option it’s going to increase the costs and targeted you get the more expensive it’s gonna get whereas you can go reach out into other platforms like YouTube as an example like YouTube is a massive platform that everybody has forgotten about you can get 30-second muse on YouTube for 5 to 10 cents if you actually went in and looked at what your cost for views on Facebook would be for 30 seconds it’s probably 50 cents plus and there’s a big difference there not to mention that like 98% of video views on Facebook are done with sound off whereas 98% are done with sound on on YouTube that’s a completely different experience would you watch a movie with the sound off you know it wouldn’t have the same impact right did you imagine watching the latest Star Wars with no sound just reading captions the same impact right and so people go to youtube specifically to watch videos they go to Facebook and it’s kind of like pulling a slot machine they’re not really sure what they’re gonna get they’re just looking to waste some time essentially maybe checked in on their family whatever so there’s opportunities that people just completely ignore and if you go where the people still are right there’s over a billion people on YouTube there’s over a billion hours of video watched every month there okay there’s lots of people still there in 68% of people on YouTube are actually using it for purchase consideration they’re going to YouTube to look up reviews to look up product demonstrations to do stuff like that so they’re actually using YouTube as a step in their purchase process so you’re not there you’re missing out right only nine percent of small businesses as a stat I saw recently are on YouTube but 68 percent of people are there looking for products to purchase like that’s a big disparity see disparities like that that spells opportunity right for those of us that know what we’re doing so how does a person who’s getting used to using Facebook from ad source how do they jump into YouTube what are some of the tips and strategies you recommend they do so I think so the first thing right and this is something you won’t find anywhere it’s something that I actually had to get Google to confirm is Google has attribution inside of Google okay but it is 100% limited to search so if you are running your YouTube campaigns in your search account where you run your brand search and they watch a video and then go search on your brand that brand search gets a hundred percent of the credit and you have no idea that the video did anything one of the first things that I tell people if they’re serious about it and they should be is actually creating an my client center or a managed account center so that you have your main account with your brand your search all of that stuff and then you have a separate YouTube and prospecting display account set up a separate conversion event so that way you can have and it’s not never gonna track the same as Facebook right Facebook’s amazing what the cross device and really tributing as much revenue as it possibly can YouTube will never look the same on a direct row ass basis but it drives lift there’s so many times that I look like somebody skipping an ad right the first five seconds if they skip the ad first off you pay zero dollars for that okay that’s just that people need to understand because it’s one of the things I first started looking at YouTube people were like I’m paying for all this stuff when they skip and I I never even get they don’t even see it so I think that’s I appreciate you clarifying that Brian is you don’t pay anything for skip down yeah they if they watch up to 29 seconds of your video and it’s longer than that and they stews to skip at the 29 second mark you pay nothing it’s 30 seconds or a completed view so if your video is less than 30 seconds that’s when you’ll be charged so really get a reason to have longer than 30 and like where else can you get 5 to 10 I like not even a penny right like yeah you may be getting penny or two penny three second views on Facebook you get the same ones for zero on YouTube right and so but one of the things that you can do if you’re spending enough money with Google is they can set up brand lift surveys on the back end where the audience’s that you’re targeting they’ll exclude part of them okay so the minimums like twenty-five thousand over two weeks which there’s a lot of money for some companies right but the data that you can get out of it because you can actually see the lift of people that searched for your brand terms versus those that didn’t see the video and so a lot of times you can get a thousand percent lift in brand search from somebody that watch the video versus somebody that didn’t even people that skip the ad you can get two hundred three hundred four hundred five hundred percent lift in brand search from somebody that skipped the ad like that’s freaking amazing and you paid for that like that’s like you paid nothing they went and searched you paid on that click and hopefully right if your you should be bidding on your brand terms because everybody else will be right so like the opportunity is massive there I’m really bullish on YouTube because there’s so much inventory and remember how we talked about the increasing cost on Facebook CPM have basically then flat on YouTube year-over-year like that’s huge that’s fantastic so tell me explain to people what brand lift means so brand lift is and we’ll use purple as an example right the non brand search would be memory foam mattress or buy a mattress online a brand search would be purple mattress okay and so brand lift is actually somebody going out and searching on a brand term so for click funnels right it would be somebody searching click funnels because they saw YouTube yeah does that make sense yeah so it’s on youtubers that on Google its YouTube and Google so and one of the things that’s important there is you should build out brand search campaigns on YouTube as well because I’ve seen instances where we’re actually getting 35% more brand searches on YouTube than we are on Google so if you’re if you’re not there you can completely miss out of an opportunity right because no matter how amazing the product is there’s always a competitor and there’s always somebody that can try and negatively bosch messaging right that’s what marketing really is is making sure that we’re putting our best foot forward super cool stuff so tell me what are some of the tools and things that you’re using inside of YouTube for a video standpoint I know one things we’ve looked at is like bid IQ and and some other resources what do you what are you guys using and so did IQ is really awesome from a cost standpoint first off if you had the free version right and then they’ve got it really does not cost that much for what you can do you need to make sure that you’re getting your end cards set up so like your end screen needs to look a little bit different than your end screen on Facebook that’s another stat that’s really important most people watching vertical on Facebook but 85% of people are watching horizontal on YouTube because they are going there to watch video right so like whereas on Facebook you want square vertical videos on YouTube you want the 16 by 9 aspect ratio that widescreen because that’s what people are that’s what people are looking for but those end screens when they watched your video and then you had like other videos they could go watch and a call to action that needs to be a little bit different than on Facebook because you can actually have them click on mobile right to your site you can have it and watch another video which you don’t necessarily get with Facebook right so if somebody watches all the way to the end make sure you have them subscribe make sure you you know do all of those different things because next time you push out a video organically don’t get a notification that it came out it’s kind of like going live on Facebook right like there’s that opportunity there that trying to get those subscribers there and you’re never gonna have as many generally I’m going to do on Facebook right like you too we have close to a hundred thousand subscribers for your purple we’ve got almost half a million on Facebook but that’s okay because the quality of those subscribers they want to watch video that’s their whole entire purpose for being there so if you can give them that it’s freaking awesome real quick before you save that thought so I want to come back to but I think what you just made mention of there is real important that is the you have to set this up for the audience that you’re targeting and anybody who’s on YouTube that audience are video watching people and I love that idea so for us I know we started created a whole bunch of our funnel hacker TV episodes on YouTube and again it’s been I think we’re just I think we did cross tube number 80 right now and a lot of these are just for entertainment value but man we are seeding clickfunnels all the way through this in different types of things we just did one Todd Dickerson was out looking for his affiliate dream car and just got a Mercedes then went through and did you know it’s a ten minute segment I’m basically looking at cars that’s all pushing towards our what’s your dream car affiliate program I think it’s it’s really cool though as you made mention there that yeah it’s a different audience and it’s not as large as Facebook but the quality and those who are they’re already pre-qualified to watch video and they’re they’ve trained themselves they know the actions they need to take so I love that idea and and it is a very large audience so 85 percent of 18 to 49 year olds are watching YouTube every single month so that’s still most of the audience that people are trying to go after right that 18 to 49 is pretty much one of the biggest buying demographics especially online and so if you are not on YouTube you are missing out on potentially 85% of the audience but yes you may be able to get on Facebook but it’s gonna cost you significantly more to reach those same people and that’s really what it’s about is hedging your bets right one of the porters by forces a supplier right the supplier side of stuff well in advertising that’s the different channels that you’re using and if you are stuck in one channel and that’s all you’re using to drive your revenue something will happen eventually and you will go out of business or close to it and so you’ve got to diversify we talked about diversifying products we talked about diversifying you know your back-end your friend and all of these different pieces right we get people ignore diversifying their traffic sources they either go all-in on organic or all-in on Facebook or you know what I mean and then when an algorithm change comes and all Facebook is emitting reach or you know SEO just you just get hammered because they shut down you know personal blog networks right the they’re like oh my gosh my business and you’re like well that’s your own fault because you diversify I mean would we be ups would we honestly be sad if Walmart went out of business because they decided not to diversify no that’s their fault right and any business can do it look at some of the major businesses that have gone out of business over the last little while Sears Kmart you know like all Bourbons I think it’s just retailers right yeah like that’s just a few of them all the you know Circuit City like CompUSA think about all of these retailers that some of them had existed for hundreds plus years others were fairly new but none of them diversified the way they needed to to be able to sustain their business they may have happened to them it can happen to anybody really yeah my gosh Facebook live earlier today just on the whole idea as far as number one is the work the number one is worst number in business if you only have one product you only have one source of traffic you’ll only have one JV partner I mean if your whole business is tied to that one person you are at their mercy and again mark decides to change how things work on Facebook your whole business is gone exactly exactly so that’s why I started all of the stuff that I’m doing is because I see it time and time again and I’m honest the tire to get people like are getting the wrong message for most of the quote-unquote gurus out there right like they’re all like hey Facebook Facebook Facebook and you’re like but yeah Facebook but right it’s not a no ignore Facebook because there’s still so much opportunity you’re going to get so many more shares comments likes things like that on your facebook video than you will on a YouTube video use the platforms for what they were intended for use Facebook to try and grow that social Reach find audiences that all they do is share even if they don’t buy somebody that they share with probably will right so you’ve got to look at the type of stuff use the back end you know they’re rolling out some Facebook analytics stuff where you can actually track people that have liked a comment to purchase or shared a video to purchase and so like there’s some of this analytic stuff that’s coming down the pipeline that you’ll be able to use outside of Google Analytics to try and see assign some value to some of those other things that’s awesome so what else besides Facebook and YouTube you guys playing with so we play across a really wide gamut I think we manage fifteen or sixteen channels right now yeah so then we’ve got a team of six right now doing that so we we the key to us growing has been to make partners out of our vendors we don’t call them vendors we call cohort groups so they understand that they’ll succeed if we succeed we have row last numbers that we have to hit if we can’t hit those numbers then we’re not going to spend as much with them we rely on them to do a lot of the heavy lifting so if you’re spending and enough with some of these platforms they can help build out some of these things Facebook not so much well with Google I can have them build out my ad account like my campaigns if I want to I tell them what I’m looking for they do the quick and dirty grunt work right I go in and double check and then we were able to turn them wife so we’re lying on some of those partners like that so obviously we’re on Google and being in Yahoo Gemini which is now both I guess with AOL but also a lot of smaller platforms right like we’ve tested out US Postal Service removing address stuffs or like forcing change of address we’ve tested platforms like hive wire an Amazon media group if people don’t know Amazon media group they should Amazon is probably the third biggest player coming up that people are ignoring Amazon has an advertising arm that they are building out internally now the minimums they’re a little bit higher and it’s not the click to see you know when somebody does a product search that adds that you can click and serve internally on Amazon this is taking Amazon’s targeting data people that have searched for a mattress viewed mattress has done stuff like that but have not purchased on Amazon we can send them display ads or ads on their Kindle and so they can see that and drive them to our site or to our product detail page on Amazon and so yes the minimum thresholds there are around thirty thousand a month you need to be spending that’s $1,000 day most businesses if you’re doing what you should be are probably spending that other places so I would recommend definitely testing that as an opportunity especially if you’re in an e-commerce space very cool I again I’m not familiar I wasn’t that I Amazon media stuff also where’s where do the ads show up then so across the network so Amazon first up owns like IMDB and a bunch of other platforms that people don’t realize that they own so you can serve the ads on those placements but they’re also programmatically buying across the web through DSPs but using their targeting data and that’s really where the power comes in right because targeting like it’s the audience that you’re hitting right and if you know people are in market looking at something and you can hit them somewhere else that’s the gold right love that do that a super super cool idea I think that that whole idea as far as the Amazon media side is something I’m gonna where you look into on our side for sure that’s obviously works more for a physical products cuz that’s usually people buying on Amazon I’m assuming it could be ebooks it could be ebooks different stuff like that right because if you have people that are buying Kindle books you could target them to get your ebook potentially or software right yeah it may need to be a package but if people are looking for software and you can do a sass subscription it may be worth looking at right it just depends on what’s there and but if you don’t look you’ll never know right and so we are constantly looking at different platforms I just got off a call this morning with media net which is perform media and they’re one of the biggest um third party companies they actually powered for the lung being Yahoo contextual side of the business and so they’ve kind of broken out a lot of former Yahoo people have gone over there to perform media where you can on Forbes as an example right there’s the little related topics suggest when it comes at the bottom there when you click on that it returns a search results page those top results used to be filtered by Google or Bing now they’re filtered by them as ads and then there’s organic content below that so there’s some pretty cool like there’s new opportunities and we’re always exploring something that offers a unique place or add either a unique ad unit delivery right or unique audience that we might not be able to reach somewhere else and so we’re always looking for unique plays where everybody else isn’t playing where we can still reach the people that we want but not have to compete with everybody else I love that idea are you guys doing much on Instagram or Pinterest or anything yeah we’re running some one Instagram and Pinterest obviously instagrams run through a space but we’re testing some stories stuff there where we do really not obviously all of our retargeting and stuff passed off like that’s the big thing right whenever we’ve gone and we’ve started with new platforms like when we started with Yahoo Gemini right like the first thing we did was we set up all of our brand search because we can get a cheaper through Yahoo Gemini and then I can being in second because they’re not having to cut off part of the margin right so and we based about 30% savings you can get it through Yahoo Gemini so that but also setting up retargeting for native for display ads for you know some of those other platforms every platform we go into at a minimum you should be setting up retargeting because you where your audiences it doesn’t matter where they are if they are your audience you want to be there right Oh miss Frances that is my one caveat there as long as it’s brand safe for your brand yeah I just love oh gosh seriously right thank you so much as we get close to wrapping things up there anything else you want to add her um no I I just one of the things that I said and some people said that it’s a little rocket Orion that’s not what I’m trying to do but I really want people to stop being one-trick ponies I love it no I told me if you want a long-term viable business first off you need to be building a brand it’s something that’s distinguishable and second we needed by diversifying everything so that you can be around long term whether that’s to sell to somebody else eventually because if you diversify well I think it was on your podcast uh not that long ago where I was talking about Amazon versus having a separate e-commerce store yeah like the multiples you could sell if you were just on Amazon versus Amazon and your own platform right so it’s the same thing with everything else the more diversified you are the more stable your business is you built a foundation that’s wider instead of just taller so if that makes sense no I love it’s so funny because you know a lot of us came from the whole direct-response marketing days where you know branding was the old you know food poop type of stuff on coke and all these other guys and we’re really starting to see right now with the direct response marketing is great for the client acquisition but the branding is so critical long-term for the lifetime value of that customer so it’s it’s amazing how you really can create a brand out of again I look at some of the our inner circle people and they really have created their own brands I know obviously lady boss is one that’s done extremely well but we’re seeing Alex promotion and as Jimbo I mean it’s just crazy to see the different types of people I look at as you started again with the direct response marketing getting those customers and then building that culture through that branding aspect man you just blow you it just grows like crazy exactly and I like that you brought up the direct response side right because that’s my background I said we get Lycos in Adsense account rep right and so like I come from that very direct response paradigm shift where if it’s not trackable I don’t want to do it and as you mature I don’t know if it’s me maturing or just my understanding of the consumer behavior that I would rather have revenue I couldn’t track then have less revenue that I could if that myself man that’s awesome so an idea I love that for sure that’s a great even if you can’t track it but you get the cell what the hell doesn’t matter right like the day you’ve got money in your bank account yes it would be great if you could track everybody and every person but as an example 65% of Purple’s funnel upfront is female 65% male closing that’s because there’s a lot of cross relationship stuff happening and I don’t know anybody that’s developed cross spouse attribution yet right thank you so much so as I’m sure people who want to get a hold of you what’s the best way they’re reaching out to you so you can look up our Facebook page on stack dads or check out our podcast stack the odds show it’s on pretty much all of the platforms there so thing we’ve got 12 or 13 episodes up right now but again it’s me and my buddy all about advertising some of the stuff that we’ve seen over the years mistakes that we’ve seen harping on things attribution like all of that stuff so I love it Brian again so glad to have you on thank you so much for all you’re doing get it guys definitely check out Brian his stuff that he’s cutting edge again as you meant 50 to $100,000 a day in traffic I mean that’s this guy knows what he’s talking about so listen his podcast Brian thank you so much look for talking soon bro talk to you later thanks for listening to funnel hacker radio podcast if you’d like to be notified anytime we release a new episode just subscribe over at Auto hacker radio com in addition to that we’d love to send you a free gift you can find that free gift at funnel hacker radio.com forward slash retrial one last thing is we love giving away cars so if you’d like access to a free dream car all you have to do is go to funnel hacker radio.com forward slash dream car and you’ll get all the details thanks again for listening

 

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Funnel Hacker Radio Episode 179 – How to Scale Your Ads & Sales Like “Purple Mattress”

Funnel Hacker Radio Episode 179 – How to Scale Your Ads & Sales Like “Purple Mattress”

Pinterest Marketing Secrets – Funnel Hacker Radio #178 with Guest Julie Stoian

Pinterest Marketing Secrets – Funnel Hacker Radio #178 with Guest Julie Stoian


Julie Stoian reveals her Pinterest Secrets. Pinterest has become a search engine more than just a social media site. Julie provides step by step detail on how you can use Pinterest especially if you have a product or service that can be shown through images. You will be surprised at the marketing opportunity that exists on Pinterest.

Tips and Tricks for Your Business:

If your audience is comprised mostly of women then you can’t afford not to be on Pinterest (1:23)

Not all of us have the eye for making things “Pinterest Worthy” but Julie has some tips for us to help up our game (3:49)

Using GroupBoards to get more eyeballs to your Pins on Pinterest (6:46)

GroupBoards have rules to follow, but they’re justifiable guidelines that you can follow and still generate traffic to your funnel (8:10)

Getting in touch with Julie to get a jumpstart into the world of Pinterest (10:32)

Quotable Moments:

“Once you have that image and your template you can just all different kinds of bridge pages and you only need one funnel. You could have 50 different bridge pages if you want but you only need that one funnel. Then all you need is different pins and put them on Pinterest.”

“Don’t get overwhelmed and think you have to become this massively cool blogger to get on Pinterest. All you have to do is make a couple of bridge pages and get on those group boards and you can start gaining momentum”

“Along with you image being very beautiful you need to make sure your description is very keyword dense. Think about it like you would from an SEO perspective”

Other Tidbits of this Podcast:

Dave comes forth with the fact that he’s not the most artsy person in the world.

Audio Clips:

(1:30-1:40) “The three largest search engines in the world are Google, Amazon, and Pinterest. So, if you have a female audience you cannot afford to not be on Pinterest.”

(11:04) “In those female driven industries it makes a huge, huge difference. And it becomes this free traffic, it’s like you’re golden ticket

Links Mentioned by Dave and Julie:

http://Pixabay.com/ Free Stock Images you can use on Pinterest
Http://Canva.com Graphic Design Software you can use for Pinterest
Http://FunnelHackerRadio.com/
Http://FunnelHackerRadio.com/FreeCar
Http://FunnelHackerRadio.com/FreeTrial

—————–

Want to know more about Russell Brunson and ClickFunnels?


► You can follow Russell Brunson on Instagram and get your questions answered LIVE here: https://www.instagram.com/russellbrun…

► Subscribe to My Channel Here: https://www.youtube.com/c/FunnelHacke…

Who is Russell Brunson? Over the past 10 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.

Follow Me Online Here:
#funnelhacker
#RussellBrunson
#Clickfunnels
#ExpertSecrets
#MembershipSites
#InnerCircle

Instagram: https://www.instagram.com/russellbrun…
Facebook: https://www.facebook.com/RussellBruns
Twitter: https://twitter.com/russellbrunson
Funnel Hacker Group: https://www.facebook.com/groups/Click

Blog: http://russellbrunson.com/
Podcast: http://marketingsecrets.com/
TV Show: http://funnelhacker.tv/
Drop The Mic Show: http://dropthemicshow.com/

Books: http://russellbrunson.com/thebooks
Software: http://russellbrunson.com/thesoftware

New To ClickFunnels But Want To Grow Your Business?

Want To Join ClickFunnels?

Want To Take ClickFunnels To The Next Level?

Want To Promote ClickFunnels & Earn?

Pinterest Marketing Secrets – Funnel Hacker Radio #178 with Guest Julie Stoian

Pinterest Marketing Secrets – Funnel Hacker Radio #178 with Guest Julie Stoian

Funnel Hacker Radio 177 – 7 Online Marketing & Sales Funnel Tips; Value Bombs From Genius Network

Funnel Hacker Radio 177 – 7 Online Marketing & Sales Funnel Tips; Value Bombs From Genius Network


Why Dave chose to share about his time at Genius Network:

Dave Woodward attended Joe Polish’s Genius Network November 2017. Here he shares the value bombs he learned in the 2 days he was there.

Tips and Tricks for Marketing and Your Business:

You can’t read the label of the jar that you’re in so you’ll need to look from an outside perspective to see what situation you’re really in (3:22)

Focus is something that you do, not something you have. You have to continually work on it to maintain it (3:46)

Jason Fladlien reinvented using testimonials, content, and getting 150 “yes’” (5:56)

Randi Zuckerberg’s balance of work and life (8:26)

Tony Robbins wants you to get obsessive with finding who you’re selling to and why they would want to buy (11:10)

Fall in love with your customer, not your product (14:13)

Buying back time (16:53)

Be 100% in charge but with no control, give the control to others. Funny concept right? (19:10)

Quotable Moments:

“As you take a look at your life try and focus on what you can get exponential returns on. You’re really trying to maximize your time”

“Too often people don’t want to put themselves out there into stressful situations. You have to get out there, you have to live on that. You have to realize there’s so much left that you’ve got to give and get uncomfortable. Get use to being uncomfortable”

“It doesn’t matter if you are a [glass] half full or a [glass] half empty kind of person. It only matters if you are going to fill the glass”

Other Tidbits of the Podcast:

Dave’s favorite one-liner from Genius Network was: “Life is easy when you live it the hard way and life is hard when you live it the easy way.” Dave is a huge enthusiast of grinding through the hard times so you can enjoy the finished product so much more as you feel the accomplished feeling coursing through you.

If you’re not throwing up once a month because of how hard of the intensity you’re pushing at then you’re not trying hard enough. Just don’t take that too literally. Randi Zuckerberg, the brain behind Facebook Lives, advised this to her audience purely as a metaphor to remind us of how much we really can do.

Tony Robbins told Dave and the rest of those at the conference that a belief is a poor substitute for an experience. How many people do you know that have an abundance of beliefs but little to no actions to go along with them? These kinds of people don’t have as sound of an understanding of what it truly is they believe as much as someone who goes out and acts on their thoughts own notions.

Audio Clips:

(12:20-12:30) “I think it’s really important as you look at 2018 here that you look at how you can become a business owner instead of a business operator.”

(17:54-18:05) “A lot of times we get focused and we get so concerned about getting everything done at the same time that you don’t get ‘Focused Energy’. And without that ‘Focused Energy’ you can’t create the very best.”

Links:
http://funnelhackerradio.com
http://funnelhackerradio.com/freetrial
http://funnelhackerradio.com/freecar
———-

Want to know more about Russell Brunson and ClickFunnels?


► You can follow Russell Brunson on Instagram and get your questions answered LIVE here: https://www.instagram.com/russellbrun…

► Subscribe to My Channel Here: https://www.youtube.com/c/FunnelHacke…

Who is Russell Brunson? Over the past 10 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.

Follow Me Online Here:
#funnelhacker
#RussellBrunson
#Clickfunnels
#ExpertSecrets
#MembershipSites
#InnerCircle

Instagram: https://www.instagram.com/russellbrun…
Facebook: https://www.facebook.com/RussellBruns
Twitter: https://twitter.com/russellbrunson
Funnel Hacker Group: https://www.facebook.com/groups/Click

Blog: http://russellbrunson.com/
Podcast: http://marketingsecrets.com/
TV Show: http://funnelhacker.tv/
Drop The Mic Show: http://dropthemicshow.com/

Books: http://russellbrunson.com/thebooks
Software: http://russellbrunson.com/thesoftware

New To ClickFunnels But Want To Grow Your Business?

Want To Join ClickFunnels?

Want To Take ClickFunnels To The Next Level?

Want To Promote ClickFunnels & Earn?

Funnel Hacker Radio 177 – 7 Online Marketing & Sales Funnel Tips; Value Bombs From Genius Network

Funnel Hacker Radio 177 – 7 Online Marketing & Sales Funnel Tips; Value Bombs From Genius Network

Funnel Hacker Radio Ep. 176 w/ Julie Stoian – Becoming The Best In The World

Funnel Hacker Radio Ep. 176 w/ Julie Stoian – Becoming The Best In The World


Why Dave Chose to Interview Julie Stoian:

Julie Stoian is the FIRST female Dream Car Winner Affiliate, she’s rocking her new minivan in style. Not only was she a Dream Car Affiliate though she is also a 2 Comma Club winner and even a member of Inner Circle. She has become the best at what she does and we’re excited for her to help you learn how you can do the same in your business.

Tips and Tricks for Your Business:

You can become the best in the world at what you do, if not the best than at least better than what you already were (1:50)

There’s importance with becoming obsessed with what you do (4:16)

The greatest in the world has mastered their craft to the extent where they are able to help others get to the same level they’re at (7:16)

When you teach others what you do, you can be learning more for yourself than you’re teaching your students (9:22)

The greatest success you can have is to mentor someone to the extent where they surpass you (10:06)

Quotable Moments:

“There’s only a limited ‘Best in the World’ slots. But I think a lot of people forget if you aim high, you’ll go a lot further than if you aim low.”

“I see this happen all the time with you, with Russell, and with all the people at ClickFunnels is this idea of obsession. People that become the best in the world become completely 1000% obsessed with what they are doing.”

“You see that happens when people become the best at what they do, they stop focusing on the money. They know that the money comes with the value and start to focus more on their legacy.”

Other Tidbits of the Podcast:

How much are you willing to do for your business or clients?

Julie’s dentist told her a few years back about the importance of flossing, she had been told this her whole life and had little faith she could change this habit of forgetting to floss. However, she decided to take action and finally devote the time to develop the habit. Years later her she’s still flossing and she’s learned to apply this principle in her own business.

Life has more meaning as money becomes less of a focus and your legacy takes its place.

Julie has set the goal this year of becoming one of the best funnel building teachers in the world. She loves what she does and now that her dream has finally become a valid source of income she can really start to devote all her time into it.

Audio Clips:

(2:22-2:34) “Think about 2018 and what I need to do to change in my business or in my life to become the best in the world. And it’s okay if I don’t become the best in the world because I’ll become so much better just by thinking that way.”

(7:16-7:26) “If you want to become the best in the world, one of the ways to see how good you are becoming is think ‘Can I replicate this in somebody else?’”

(9:36-9:48) “You become an expert as you teach it because you realize how many things you are missing. I learn so much more every day when I go and teach it.”

Links Mentioned by Julie and Dave:

http://funnelhackerradio.com/
http://funnelhackerradio.com/dreamcar
http://funnelhackerradio.com/freetrial

New To ClickFunnels But Want To Grow Your Business?

Want To Join ClickFunnels?

Want To Take ClickFunnels To The Next Level?

Want To Promote ClickFunnels & Earn?

Funnel Hacker Radio Ep. 176 w/ Julie Stoian – Becoming The Best In The World

Funnel Hacker Radio Ep. 176 w/ Julie Stoian – Becoming The Best In The World

Funnel Hacker Radio Ep. 175 w/ Ezra Firestone – Secrets to Scaling 8 Million Dollar E-Comm Business

Funnel Hacker Radio Ep. 175 w/ Ezra Firestone – Secrets to Scaling 8 Million Dollar E-Comm Business


On this episode of Funnel Hacker Radio, Dave interviews Ezra Firestone. Ezra Firestone reveals his secrets to scaling e-commerce businesses. He has been doing this for
over 12 years. He reveals what multiple you need to be at to be profitable. How to pick an industry and dive deep into a profitable niche. Most importantly he tells you step by step what you need to do to scale your business from startup to 6, 7 and even 8 figures.

He consults on multi-million- dollar e-comm acquisitions and reveals his digital marketing and e-commerce secrets in this episode.

Tips and Tricks for Your Business:

Ezra Firestone is a firm believer in focusing on your product’s multiple as opposed to its initial price point. (2:47)

We’re going to take a brief break from the value bombs of selling multiples to let you in on how Ezra got his business up to 8 figures (5:41)

Premium products is someplace that Ezra feels the most comfortable spending his time and resources (16:27)

Ezra knows that his business model is not the best one in the world, but it works for him the way that he wants it (21:15)

Sales Process, you’ve got to understand sales process if you’d like to improve the use of your ad spending (26:53)

Ezra’s last tip he wants to share with us is the importance of video marketing (28:15)

Quotable Moments:
“I lean now towards mass market. I want to be able to say this product is relative to anyone of
this gender in this age range. That’s my ideal, right, and then you niche down from there.”
“What I’m trying to do is plant seeds, water those seeds every month for four months, and
grow a mango tree that feeds my family for generations. I don’t want to just go out and spear a
bunch of fish one day.”
“More things have failed than worked”
Other Tidbits of the Podcast:
Ezra’s business may have a yearly revenue in the millions, but his heater breaks for unknown
reasons at the most inconvenient times just like the rest of us.
Ezra learned that losing money on the short run for marketing is what catapults your business
forward in the long run.

If you can sell 30 $5 ticket items that’s great, BUT Ezra wants you to think of how you’re going to pay for more ads to get other people to buy it. Will those same people come back to buy again? Not likely.
With transparency, your company can get the jump on this competition.
Ezra comes forth with his and Russel’s secret Ju-Jitsu vs. Wrestler square off they had in the
kitchen at Pirates Cove. We are potentially going to be presented with a round 2 on Funnel Hacker TV down the road. Prepare yourselves for a showdown that’ll rock the internet harder
than the release of “What Does the Fox Say” on YouTube.
Audio Clips:
(9:05-9:17) “I was like ‘Wow these companies look at marketing completely different than I look
at marketing’, and maybe that’s the reason that they are growing and I’m not. And this one difference in how I looked at my business allowed me to go to $7 million in $20 million in one
year”
(20:52-21:07) “I lean toward mass market, and I don’t think that’s for everyone. I think you can
totally lean in towards impulse buy, you can lean in towards niche specific. But Dave, I’m trying
to build multi-million dollar companies”
Links Mentioned by Ezra and Dave:
http://everlane.com
http://smartmarketer.com

———-

Want to know more about Russell Brunson and ClickFunnels?


► You can follow Russell Brunson on Instagram and get your questions answered LIVE here: https://www.instagram.com/russellbrun…

► Subscribe to My Channel Here: https://www.youtube.com/c/FunnelHacke…

Who is Russell Brunson? Over the past 10 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.

Follow Me Online Here:
#funnelhacker
#RussellBrunson
#Clickfunnels
#ExpertSecrets
#MembershipSites
#InnerCircle

Instagram: https://www.instagram.com/russellbrun…
Facebook: https://www.facebook.com/RussellBruns
Twitter: https://twitter.com/russellbrunson
Funnel Hacker Group: https://www.facebook.com/groups/Click

Blog: http://russellbrunson.com/
Podcast: http://marketingsecrets.com/
TV Show: http://funnelhacker.tv/
Drop The Mic Show: http://dropthemicshow.com/

Books: http://russellbrunson.com/thebooks
Software: http://russellbrunson.com/thesoftware

New To ClickFunnels But Want To Grow Your Business?

Want To Join ClickFunnels?

Want To Take ClickFunnels To The Next Level?

Want To Promote ClickFunnels & Earn?

Funnel Hacker Radio Ep. 175 w/ Ezra Firestone – Secrets to Scaling 8 Million Dollar E-Comm Business

Funnel Hacker Radio Ep. 175 w/ Ezra Firestone – Secrets to Scaling 8 Million Dollar E-Comm Business

Funnel Hacker Radio 174 With Phil Singleton – SEO Benefits of Being a Podcast Guest

Funnel Hacker Radio 174 With Phil Singleton – SEO Benefits of Being a Podcast Guest


Why Dave Chose to Interview Phil Singleton:

Phil Singleton has owned and operated a digital marketing agency since 2005. Now he has more business than he knows what to do with. He reveals why in this episode. He is an award-winning author but nothing has given him as much credibility as being a Podcast Guest. He explains the SEO benefits of Podcast guesting, the things you need to do, the things you should not do and what you can do to get on more podcasts and get referred by the host to other podcasts.

Tips and Tricks for Your Business:

Phil tells us why podcasting is so beneficial for SEO (1:25)

Dave gets Phil to disclose his secret of content marketing to go from a blog post to a kindle to a podcast earlier than he had planned (9:11)

Being multidimensional is key in your business and is something we use here at Clickfunnels (14:47)

Phil writes up other people’s show notes if they aren’t already just because of the amazing value it adds for him (20:31)

Quotable Moments:

“I’ve been doing this for 12 years, I’ve never seen any content marketing or SEO tactic delivered this much value and benefit for this kind of effort that we’ve put into it.”

“We were already going down this path because our whole thing these days is building people’s authority and separate them and try and make their websites look good in the niche they’re in.”

Other Tidbits of the Podcast:

Phil is an advocate for being a guest on a podcast to grow your reach. He even said how he kicks himself in the butt for not making his own podcast earlier.

Dave HATES writing out blog posts it’s just not his strong suit nor his interest as opposed to public speaking. Due to Phil finding this so relatable he gave us a few places to go to look for outsourcing these more tedious tasks to people more experienced than us

This podcast will be a test-run to being posted onto more social media platforms than ever. Of course, Phil was flattered.

Audio Clips:

(10:25-10:35) “One of the things that is very important to really any digital marketer right now is to be consistently blogging. Right, so, when we blog we want to make sure we blog with a purpose”

(13:41-14:07) “But if you take something as simple as a blog post and try and tie it together in all of these things you can get like an X or a 1X out of it. That’s why I’m so excited this year…”

Links Mentioned by Phil and Dave:

Phil’s Main Website
https://kcwebdesigner.com
Phil’s Book Website:
https://seoforgrowth.com
Phil’s Podcast Booking Service:
https://podcastbookers.com
Outsource writing resources
http://bloggerlocal.com/national/best-blog-writing-services

Want to know more about Russell Brunson and ClickFunnels?


► You can follow Russell Brunson on Instagram and get your questions answered LIVE here: https://www.instagram.com/russellbrun…

► Subscribe to My Channel Here: https://www.youtube.com/c/FunnelHacke…

Who is Russell Brunson? Over the past 10 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.

Follow Me Online Here:
#funnelhacker
#RussellBrunson
#Clickfunnels
#ExpertSecrets
#MembershipSites
#InnerCircle

Instagram: https://www.instagram.com/russellbrun…
Facebook: https://www.facebook.com/RussellBruns
Twitter: https://twitter.com/russellbrunson
Funnel Hacker Group: https://www.facebook.com/groups/Click

Blog: http://russellbrunson.com/
Podcast: http://marketingsecrets.com/
TV Show: http://funnelhacker.tv/
Drop The Mic Show: http://dropthemicshow.com/

Books: http://russellbrunson.com/thebooks
Software: http://russellbrunson.com/thesoftware

New To ClickFunnels But Want To Grow Your Business?

Want To Join ClickFunnels?

Want To Take ClickFunnels To The Next Level?

Want To Promote ClickFunnels & Earn?

Funnel Hacker Radio 174 With Phil Singleton – SEO Benefits of Being a Podcast Guest

Funnel Hacker Radio 174 With Phil Singleton – SEO Benefits of Being a Podcast Guest

Funnel Hacker Radio 173 – How To Use Sales Funnels To Build a 7 Figure Professional Services Company

Funnel Hacker Radio 173 – How To Use Sales Funnels To Build a 7 Figure Professional Services Company


Ryan Lee and Brad Gibb have become the #1 Financial Consultants for Business Owners and Entrepreneurs WITHOUT having to leave the comfort of their home offices. With the help of ClickFunnels and a successful online marketing funnel, they have learned how to upsell, cross-sell, and promote their services far beyond their backyard.

Their industry is plagued by red tape and regulations on what you can and cannot say. They have been able to create sales funnel and marketing system that pre-qualifies leads which cuts the typical 3 to 4 appointments down to 1. They reveal what they do in their business and also how they are helping others duplicate their system.

http://funnelhackerradio.com – Funnel Hacker Radio Podcast

Show Notes:
Ryan and Brad met getting out of a rat race in the corporate world

Employee to business owner to investor, a Ryan and Brad tale

Empowering your clients so they can make money instead of making it for them

Ryan and Brad have turned the investment industry on a side that it has never before been

New Opportunity Vs. Improvement offer: Which is your business?

Dave went through the application for Ryan and Brad’s Investment Service

It’s possible to hate selling to people but love marketing, you just need to do what they did first

If you customize your product in a niche enough, you will become the name for that niche

You can help all of your clients more if you automate your systems like Ryan and Brad have done

Ryan and Brad knew that financial advisors weren’t creative enough to make websites, so they found out how to make templates and sell them to their friends and clients in the industry

Quotes:

“The more you know, the more empowered you are”

“It sounds cheesy and fluffy but it is the truth; because we’ve mixed it with our experience and our unique way of doing everything that we’ve really made this OUR practice and nobody else does it.”

“For us to be able to create a course, deliver a course, and give people websites that function and work that they could take our levels off and put their levels on was phenomenal.”

Audio Clips:
(2:35-2:47) “We met working our way out of traditional financial strategies of investing in the stock market, crossing your fingers it all works out. Along the path I realized that I love helping others achieve financial freedom.”

(14:50-15:10) “If I am a local advisor only working with people that come into my office I don’t have the luxury to choose. I have to try and be a chameleon and reflect back to you what you want right? Where here, I get to say ‘This is what I do, I don’t do all that other stuff. If you want that stuff go get it, BUT if you want this come to me’”

Links:
http://atlaswealthsolutions.com/playbook
http://atlaswealthsolutions.com/toolkit


► You can follow Russell Brunson on Instagram and get your questions answered LIVE here: https://www.instagram.com/russellbrun…

► Subscribe to My Channel Here: https://www.youtube.com/c/FunnelHacke…

Who is Russell Brunson? Over the past 10 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.

Follow Me Online Here:
#funnelhacker
#RussellBrunson
#Clickfunnels
#ExpertSecrets
#MembershipSites
#InnerCircle

Instagram: https://www.instagram.com/russellbrun…
Facebook: https://www.facebook.com/RussellBruns
Twitter: https://twitter.com/russellbrunson
Funnel Hacker Group: https://www.facebook.com/groups/Click

Blog: http://russellbrunson.com/
Podcast: http://marketingsecrets.com/
TV Show: http://funnelhacker.tv/
Drop The Mic Show: http://dropthemicshow.com/

Books: http://russellbrunson.com/thebooks
Software: http://russellbrunson.com/thesoftware

New To ClickFunnels But Want To Grow Your Business?

Want To Join ClickFunnels?

Want To Take ClickFunnels To The Next Level?

Want To Promote ClickFunnels & Earn?

Funnel Hacker Radio 173 – How To Use Sales Funnels To Build a 7 Figure Professional Services Company

Funnel Hacker Radio 173 – How To Use Sales Funnels To Build a 7 Figure Professional Services Company

Lisa Wendler, How To Break Through All The Techno Babble… – Online Marketing Funnel Hacker Radio

Lisa Wendler, How To Break Through All The Techno Babble… – Online Marketing Funnel Hacker Radio


http://funnelhackerradio.com -Online Marketing Funnel Hacker Radio Podcast with Dave Woodward from ClickFunnels

Lisa Wendler has gone from training horses to living her dreams helping other women live theirs. She attended her first Funnel Hacking Live event in 2016. Overwhelmed with what appeared to be a lot of technobabble, she broke through and reveals how you can too.

Show Notes:

-This might be a different podcast for you

-Lisa Wendler’s husband spent $5k on Clickfunnels and inadvertently launched his wife into it

-Lisa, through clickfunnels, has retired to do the job she really feels right doing

-Lisa found her niche in a group of people she very easily relates to, depressed women

-When the market crashes and you lose acres of land, you make a wedding venue, right?

Quotes:

“Behind the scenes, and I think that’s what most important is, understanding your niche, speaking their language and knowing where to find them.”

“Overcome those limits of saying ‘You know what? I’ll just be me and I can find my voice’ If someone loves me then they love me. That’s their projection and that’s their journey.”

New To ClickFunnels But Want To Grow Your Business?

Want To Join ClickFunnels?

Want To Take ClickFunnels To The Next Level?

Want To Promote ClickFunnels & Earn?

Lisa Wendler, How To Break Through All The Techno Babble… – Online Marketing Funnel Hacker Radio

Lisa Wendler, How To Break Through All The Techno Babble… – Online Marketing Funnel Hacker Radio

What I Learned At Tai Lopez’ Mansion

What I Learned At Tai Lopez’ Mansion


http://funnelhackerradio.com – Funnel Hacker Radio Podcast

This is the 2nd time I have been to Tai Lopez’ mansion in Beverly Hills. This experience was totally different than the first time. I reveal what I learned while there with Russell Brunson. The evening got started late and went till 2 am. I reveal the value bombs that were shared between Russell and Tai.

Show Notes:

-How much money would you pay for the process to sell a service as opposed to the actual service itself?

-If you want to know how well your business is doing, look at your cost to acquire a customer

-There are false beliefs that you can prove wrong to show the need for you?

-Dave wants you to realize the importance of selling something you don’t have

-Curate the product you are affiliating or even selling

-You, like Ryan Moran, can be become known for using other people’s content well

-Type “A” Players

Quotes:

“Document the process while you’re going through creating some of the content. The process you’ll find is, typically, more valuable than the content you create.”

“If you can identify what the false beliefs were and then identify what had happened to you to actually change those beliefs, that is how you sell anything.”

“A players are exponentially more valuable on your team than B players.”

New To ClickFunnels But Want To Grow Your Business?

Want To Join ClickFunnels?

Want To Take ClickFunnels To The Next Level?

Want To Promote ClickFunnels & Earn?

What I Learned At Tai Lopez’ Mansion

What I Learned At Tai Lopez’ Mansion

9 Digital Marketing Secrets From Warrior Con and Garrett J. White

9 Digital Marketing Secrets From Warrior Con and Garrett J. White


http://funnelhackerradio.com – Funnel Hacker Radio Podcast

Garrett J. White is the founder of Wake Up Warrior. He recently hosted his 2nd annual WarriorCon where Russell Brunson Spoke. While I was there I was so impressed with what Garrett has created. After being humiliated at the event I decided it was time to take notes. I am so glad I did. I reveal the 9 marketing secrets I learned.

Show Notes:

-CULTure

-A good culture in a business makes you feel left out not being involved

-You are going to suck at first, but you won’t be at that state forever

-It is your audience, YOU should know them

-What might be possible if I just believed?

-You’re going to have to lead by example

-Show your appreciation

-Always change and always improve; both in your own life and your business

-Surround yourself with people that have your vision

-Go all in on those people who have helped you get to where you are and where you will be

-Never EVER give up on family

Quotes:

“You’re going to suck, you’re going to suck real bad at first. What you’re going to find over time though is that eventually you’re going to suck less. And, eventually, you might even get to the point where you’re actually good.”

“You have to know your audience and be willing to call them out.”

“Because [Garrett] is leading by example, it is going to be very difficult for people following him not to be willing to do everything he is asking them to do because he’s doing it himself.”

The success in digital marketing comes from so many places. Whether it be email marketing, Facebook advertising 2016/17 and beyond, how to make money online is not a simple answer but Garrett shows us how to create a culture, a tribe, that wants to be part of our online marketing adventure.

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9 Digital Marketing Secrets From Warrior Con and Garrett J. White

9 Digital Marketing Secrets From Warrior Con and Garrett J. White

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