Get Paid To Do LIVE Webinars – Scott Marshall – FHR #200

Get Paid To Do LIVE Webinars – Scott Marshall – FHR #200


Why Dave Decided to talk to Scott:

Scott Marshall shys away from the popular belief that automated webinars are better than live. By getting people to pay him to be on the webinar, he is able to increase his conversions.

Tips and Tricks for You and Your Business:

-Learn strategies to get people to pay you upfront (5:05)

-How should a live webinar run? (8:20)

-Lear about cost to webinar and back end sales (10:15)

Quotable Moments:

“The hardest dollar to get is the first dollar online.”

Other Tidbits:

Hosting live webinars or automated ones are not only personal preference. Knowing your market and what kind of webinar sales work best is key. Does you client base require the personal touch?

Links:
FunnelHackerRadio.com – http://funnelhackerradio.com/
FunnelHackerRadio.com/freetrial – http://funnelhackerradio.com/freetrial
FunnelHackerRadio.com/dreamcar – http://funnelhackerradio.com/dreamcar

New To ClickFunnels But Want To Grow Your Business?

Want To Join ClickFunnels?

Want To Take ClickFunnels To The Next Level?

Want To Promote ClickFunnels & Earn?

Get Paid To Do LIVE Webinars – Scott Marshall – FHR #200

Get Paid To Do LIVE Webinars – Scott Marshall – FHR #200

Scale Your Networking Without Leaving Your Home – Raul Villacis – FHR #199

Scale Your Networking Without Leaving Your Home – Raul Villacis – FHR #199


Why Dave Decided to talk to Raul:

After spending 18 years traveling from events building his network, when he reached a point where he was missing his family. He realized that there had to be a better way to build his network by qualifying people better.

Tips and Tricks for You and Your Business:

-Raul talks about how he was introduced to ClickFunnels in 2014 (4:00)

-Raul talks about how he builds his community (8:00)

-Learn where in the life cycle of your client where you fit in to help them best (11:00)

-Raul talks about a coaching experience he had with a group of millennials (14:00)

Quotable Moments:

“Keep it simple.”

“In the coaching business you have to be careful because you are not only taking their money, you are taking their energy.”

“A lot of entrepreneurs, we don’t take the time to “nitch” our market.”

“It’s your choice whether you are going to progress or stay in the same place.”

Other Tidbits:

Make sure you are asking the right questions when you are scaling your business. You want to work with people who mesh well with you. Being selective when building your community is important.

Links:
FunnelHackerRadio.com –
FunnelHackerRadio.com/freetrial –
FunnelHackerRadio.com/dreamcar –

hey I’m just about ready jump onto a podcast with Ralph lacus you’re gonna make sure you get on this one for sure also make sure if you don’t haven’t already subscribe that little button down there click that button says subscribe ring the bell get the notifications you’re gonna love this awesome awesome content hey everybody I am so excited for you guys this is gonna be one of those crazy interviews I have the opportunity and I want to in reduce you guys to Ravel aqus how are you outstanding brother outstanding thank you thank you for having me Dave thank you for having me Raoul this is so much fun for me I’d spend one of those things again you’re one of our two common Club winners most likely going to have you their funnel hacking lab is one of a round table like hosts and the cool thing about you is you’ve been able to take all this crap I mean you’ve been this massive connect or networker for years building real estate empires and now helping entrepreneurs build their business and the coolest thing is is I take a look at I know we’re just talking offline as far as this whole idea of being a network of being out there all the time attending a massive amount of vents never seen your family and one of the coolest things that you’ve been able to do is by using clickfunnels you actually are staying home more being home with your family but connecting more of people through video so with that I want to kind of just cut and dive right into this whole thing and let’s kind of talk about the importance of network everyone knows how important it is but how the world give you networking through video so uh you know going back to my real estate company I will build a multi seven-figure business through network I mean we talk talking about bank associations hedge fund companies you know real estate investors because our network is what allowed me to really scale and to grow my company so when I started personal development and I started creating events and and coaching I used my networking skills to fill out my first event and I did an event in Vegas two weeks before Christmas so I picked up my phone and I started calling people I know my network and they all support me I mean who does that right two weeks two weeks before Christmas 2013 and people went to the Wynn Hotel to have this crazy experience I call it next-level experience so that was the first thing that I really got to me when I when I it was a it was a I was able to transform my real estate Network to my personal development coaching network so I was that was great that’s fantastic so I know that you basically filled the first one the second one even your thirty that all through networking all through network in the first event the second event the third event I mean I was I was a master networker until I started to get burnout well it’s kind of talking about that being burned out aspect uh all this is entrepreneurs we always face this where we’re going oh my gosh you know I I got a grind I gotta grind I got to make this happen in hustle hustle hustle and in the burnout hits and it’s like oh my gosh what am I gonna do next how am I gonna still do what I do but without grinding as hard as I have to grind so what you end up doing so so here’s the thing I’ve been grinding for the past 18 years so I’m not afraid of the grind I’m not afraid of going out of there I used to actually one event I remember I went to an event in California but I had to come back to New York to have a meeting with the mayor of New York so I came back and I was speaking at the same event the second day so I was flying from California came back to New York finished my hacker the mayor and then I went to a plane again and went back to California so the guys were like you crazy how but I was doing whatever it took in order for me to get my name out there in order for me to be known and for me to just spread the message so I wasn’t I wasn’t afraid of getting burned out but here is the thing when I started seeing they impact now me not being a home was crossing to my kids my wife and my family that’s when I realized I had to switch like I mean as far as much fun as I have been in planes I just look at Gary Vee style and like I honor Gary Vee for being in the plane every five hours and I’m like I need to be with my kids so what are you doing how have you scale it so my first introduction was I think 2014 somebody sent me a message to try this click funnel thing so I went in there and I and I I’m not a techie at all so I but I built this landing page it was probably the ugliest landing page had a message but what I did had is I had a great video guy who came to my studio and we created this content video that will specifically tell my message and I and I tried three different type of videos but one video in particular work the one that I talked about the two drivers of the matter entrepreneur which is money and sex and have video went viral that video hit it was in Facebook I don’t know how Facebook didn’t shut me down without video but I was able to build my first year my coaching experience pretty much of the video money and sex and I had thousands of people reach out to apply for my program I did an event every single month and I thought clickfunnels was the best thing that it wasn’t revenge because I was able to put on video in an ugly landing page because I made it I created and it was like it was like the tackiest thing it was like the back was the Empire State Building and then put your email here and that’s it not even no disclosures no like not powered by Facebook all kinds of wrong things to do like well the key is you take some action which is always cool but so tell me what was the funnel so they basically came in they opted in was an email sequence today at phone call what in a sequence then it was just the video put a name on email they had a second video an application that said it was it was a simple funnel and then I had thousands of applications I wanted to work with me just by doing so I guess one of the things I would like to say is is keep it simple I mean now we have a more complicated you know strategy by the beginning you gotta keep it simple you gotta do it I love it again I think it’s always cracks me up when we see these funnels that happen to be you know 20 pages long and I’m like you guys way way too much work and so I love the ideas far as keeping it simple so help help me understand I mean obviously money and sex are like two of the best words in the world to use to try to grow any business but tell me what would you do as far as the applications do they then go to phone calls what you do yeah how much I was at the beginning I was doing everything myself because again I’m running a real estate company so my real estate partners already started getting getting mad at me because I was using all the resources meaning all the money that was making a real estate and all the employees in real estate to do my my passion business right so I had to I had to cut it off I had to I had to realize that okay I had to create a separate business so now a minute so I was the funnel guy I was the video guy I was the sales guy I was doing everything until I was able to delegate those sass so yes it was a phone conversation it was an interview process as we we started creating teams that will have a media team I’m a sales team eventually we could we have to scale it so you went from basically applications then from the application where they going to the live event or what were you selling so from the video they went to an email email funnel and then from the email funnel they had a video the second video will tell them pretty much here is what you need to do apply once they apply I got on the phone with them and we had a conversation to come to a live mastermind fantastic so at the live mastermind then do you upsell them to a higher end coaching program so at the beginning after the live mastermind it was more of a coaching what I want a coaching experience no problem as we grew like every just my time became more more valuable and now we had a group coaching experience now we have multiple experiences that I could go through and now as a network of guys who just you know they the Association is what keeps them in power to proximity one of the tag lines is that proximity is power so when I guys are and the program they’re building businesses within within the program and they have different businesses and just is just grow into a beautiful network so within within your funnel then basically at that point after they they start working so describe to me because there’s a ton of people out there after coaching programs especially high in coaching forums for personal development things I think that part you just made mention is pretty critical as far as that community what are you doing to build that kind of a community then well the first thing is I was very very clear on the type of guy at the type of men that I wanted in my program on and that I think is one of the main things that people appreciate about my program is I just didn’t bring anybody unless I knew they wouldn’t lie match with the values so just keeping the community I would say pure and not just because they could pay I mean I get it I mean at the beginning when you need money to grow your business you’ll take anybody’s money I mean real estate company I remember like anybody who wanted to buy real estate or sell really study I just come on board in the coaching business you have to be very careful because you’re not just taking money you’re taking on their energy and the moment that you take it on the energy you have to be sure man that you could deliver so the from the beginning we just I just realized that because I had a different mindset I was in long term I was just looking at my ideal client I only wanted to work on my vehicle and so I said no more times I say yes I know it’s hard to begin it ideal client is somebody that’s that’s already establishing business somebody who’s already has what we call that the edge and we have the program called the edge so I’m looking for somebody who’s had the edge who’s lived on the edge who has some bruises and some scars right like you probably failed a couple of times because now is easier for me to help him see okay how did you fail let me help you put that mindset together and now let me help you scale because if I have to bring you from zero to 100 I’m gonna have to done that my first coaching clients as a matter of fact when they came they never they didn’t have that edge and it was a lot it was a hard hard road now it’s like just a one millimeter shift and you just before the school I was with five guys who building seven-figure businesses and we in one hour within more than they they’ll do with their board meetings in one hour because it’s just a fast pace just clear about like getting done and I love that I love that I love being intense I love the intensity so I want to make sure that a guy will bring in has that same energy that they have they could appreciate intensity oh well you know I think that’s so important I talk to a lot of people who are building their businesses and you’re right when you first start inside you know what I will take any dollar just because I got to put food on my table or I got family to feed all that kind of stuff but that gets old real fast and as soon as you can get to the point where you like you know what I need to identify exactly who my customer is jld was here in our office a few weeks ago that months ago John Lee Dumas and it was fascinating for me to basically have that he was on stage and just talking about his ideal customer he basically knew their name he went through I mean he was this old and and did this for the living and was in a car this long and this part of the country just needed totally met me so where after he described him I’m like oh my gosh I know exactly who your client is yeah I think it’s really cool and as you’re mentioning that relevant you’ve had that opportunity of being able to scale and I think the other thing is it’s I know even for us it’s a lot easier we don’t typically just go to the people who have never ever done anything online what works obviously first sure we have a lot of people come in but usually those people come to us they’ve already tried things themselves doing it themselves and they’ve struggled and they’ve been frustrated and now all of a sudden they hit click phones like oh my gosh this is so much easier than trying to bundle all these other things together and I think it’s an important thing when you’re looking at your business of where in that life cycle of the of your client you want to be do you want to be when they’re just beginning it’s a totally again it’s a totally different energy that sucks from you when you deal with beginners are you looking for those people in the middle are you looking for those people maybe on the top end I know for us we’ve looked at you know r2 comma Club of which you remember those people basically got to a million and thinking you know we basically we look at people from zero to a million from a million to two ten and from ten million to a billion hopefully real soon and it’s just fascinating I think it’s really cool that you’ve had the opportunity to enroll of really narrowing in on exactly who that is and I think that that a lot of entrepreneurs we don’t take our time to niche our market I mean in real estate my niche market was exactly that I was I was focusing on the stress sales I was focusing on on the market when the market crashed so I always knew that the more niche I became the better chances I had in order for me to separate myself from the crowd so when I started coaching I started putting these experiences together I really wanted to I didn’t want this to become a job you know I already had a job already had a career I mean in real estate that’s that was think I could do it on my sleep that was you know I’ll make money in real estate in any market but when it comes to coaching and consulting I really wanted to feel like like minute I will do this for free and that’s my that’s what I tell my clients like I will do this for free but the fact is that you pay me a lot of money to do it it makes me want to do it better show up more because I’m gonna pay for it but I wanted to really work with those guys that I feel like you know we call each other brothers we call this a Brotherhood like this guys have my cell phone number I have this cell phone number they call me and it’s not a bother for me because I believe in what they do they believe in what I do and we go deeper than just like a superficial coaching experience which I’ll take these guys like six feet under man when they come to my event we’re going to hell we have a little walk around hell and we come back well okay where do you want to live you want to when I go back to hell you want to get together are you want to live in the edge because you know you wanna you want to live on the edge you don’t want to live outside the edge too much that you get hurt I didn’t want to live you know behind the edge too much to be so you’re comfortable you know if you want to really have an exciting life you have to live on that edge so when you’re talking to entrepreneurs and and others about that how do you get them to that edge without going too far over well it’s that’s the art that’s the art because we got to make sure that that we are working with guys that could take it and there’s a you know this listen everybody wants to know when an intrapreneur culture right now is a new rock star right oh I got I got kicked out of one seminar one summer one one event when I was a speaker there and it was a lot of Millennials and I love Millennials Millennials like they’re my people like I have a bunch of millions working for me I love Millennials I have nothing against Millennials but in this particular event 99% of the attendees were Millennials the guys who’ve been on the business probably for water or two years so I got in this stage and I said okay how many I’m never talking about Facebook strategy is Instagram strategies or all the strategies right so I get in this stage and I said I raise your hand how many of you guys are in the business for the last 12 months 99% of the people raise their hands all right keep your hands raised if you don’t them been in this game for the last five years like 90% of room drop their hands I said keep your hands up if you’ve been in the game for at least 10 years only like two guys I saw the two guys standing in the back how many you got how many times did you go bankrupt I’m two of them have their hands standing I mean their hands up and I said you see this while all you guys are trying to figure it out this game is gonna work if there’s weapons in a world you have this two guys in the back and they will come in and they will use one weapon that they have which is determination that they’re Turman to win this game for the long long fall so they didn’t like the fact that I was just preaching there’s gonna be a long game they wanted the fast and the quick game and I think that’s what’s missing it’s just like you have to be in it for a long long game I you know I appreciate that I think it’s one of those conversations I have with my boys all the time and business is a marathon it’s never a sprint you know we’ve we’ve joked around a lot about not taking on any VC capital yeah again to me it’s kind of like cheating it’s taking steroids or anything else so your business had the best way of making a successful business is when it’s profitable and so don’t take money just make your business more profitable and and you’ll find tons of money comes to here and so I think it’s interesting I know you’re you’re dealing with people who are again you’re talking seven figure earners in that area well from a price standpoint how do you pressure your products and services then value value and here’s here’s a reality your price is going to be determined based on the value you could bring to that person and if you are not selling from where you are meaning if you over price your services just because everybody else is charging you no more money and you really don’t feel that’s your value you’re gonna end up failing I always tell people self from where you are right now and I always I always have the threshold like where I’m comfortable like I’m charging I’m trying to six figures from a coaching like there’s a there’s a group of guys who my coaching is for and then this year I’m gonna double that that fee and people look at me like Raul like you know are you sure people gonna pay for that I said it’s not about paying for that is how much value kind of brings so they could see that without me or without my coaching we thought my program they’re not gonna get there fast enough because when I sell is two things time and experience and people are looking ok I want to learn from that experience so I could compound time we talked about compounding time a lot of here and that’s what people will buy compounding time all right well I love that what great advice any other advice as we get close to wrapping things up here you know one of the things that I that I teach my son he’s 12 years old and he loved funnel hacking I mean he loved a funnel hiking live we’re actually gonna be there this in this event in Orlando and one things that I tell my son is like don’t worry about what other people are doing don’t don’t fall into that trap of like this guy is doing more or this girl’s doing less or or my there’s no competition semi-solid there is nobody like you like there might be some other kids or some other people there that sounds similar but I understand your edge you x-factor is you the moment that you go on you gone maybe you content will would be similar but there is no competition there’s nobody out there like you you’re you’re unique I’m by owning that I might just say hey man like I don’t care what this guy’s doing what this other guy is doing like I’m just gonna do me I wanna make mistakes I’m gonna continue to find out who I am because I’m I’m constant that journey I know and tell my clients like they’ve Raul de you see right now it’s not gonna be the Raul they’re gonna see a hundred days from now or twelve months from now so I’m not even in love with my current state of being I’m constantly progressing and going to the next level so if you fall in love with where you are right now you feel like okay this is gonna get or you like man thinking that is that or you’re not enough listen hundred years from now you’re gonna be completely different but it’s your choice whether you’re gonna create progress or you going to stay in the same place I love it I love your son I get a so cool seeing him last year and I I know you guys have articles written up that you guys as well and it’s super super cool I’m not excited can’t wait to see him again this year again well I think it’s just so awesome as far as the example you’re setting for your kids most importantly they’ll also for the other entrepreneurs and the business owners that you’re working with that’s what this game is all about and I love that love we were able to help from a tech standpoint get your message out to the more people because for me that’s that’s what matters most is the lives that you personally are touching that’s where the satisfaction comes for us here so thank you nobody nobody has ever come to my event and left the event saying like oh I’m gonna go build more businesses even though that’s where they come to the event for at the anybody’s every single man leave saying I want to build a legacy how do I know the legacy and if you’re not looking at your kids I mean I don’t know when you’re gonna air this Dave but just yesterday we had a mass shooting in Florida if you’re not kissing your kids every single night if you’re not appreciating your family every single night and you’re not thinking God every single night for the family that you have or or the people that you around with you’re missing the whole game will be in a businessman missin the whole game or being an entrepreneur we’re here to create we’re here to bring hope we’re here to elevate other people not just making money we’ll make money because that’s who we are but just live a legacy man that’s that’s the whole game man I’m gonna leave on those words thank you so much that was awesome thank you brother I appreciate you pretty cool stuff don’t you think how about that whole idea as far as being able to network like crazy by using video online instead of having to go physically everywhere throughout the world and doing all that kind of stuff hey if you haven’t already make sure you subscribe down below ring that little bell get the notifications we’ll see you guys real soon

New To ClickFunnels But Want To Grow Your Business?

Want To Join ClickFunnels?

Want To Take ClickFunnels To The Next Level?

Want To Promote ClickFunnels & Earn?

Scale Your Networking Without Leaving Your Home – Raul Villacis – FHR #199

Scale Your Networking Without Leaving Your Home – Raul Villacis – FHR #199

Weird Way To Build Your Agency… Added 50 Clients In 1 Year – Ross Christifulli – FHR #198

Weird Way To Build Your Agency… Added 50 Clients In 1 Year – Ross Christifulli – FHR #198


Why Dave Decided to talk to Ross:

In one year Ross added 50 clients to his agency in addition to teaching 400 people how to add clients to their agency. His unconventional building business strategy can work in many types of businesses.

Tips and Tricks for You and Your Business:

-Ross talks about some of the things he’s done to get his agency to where it is at over the last year (6:30)

-Ross explains how offering trials works for him (7:00)

-Ross talks about the five tiers of the book Challenger Sale (9:10)

Quotable Moments:

“I was at the top of my pride cycle and it sunk me into so much debt.”

“When you exchange your time for money, you always lose.”

“What got you where you are, won’t get you where you want to go.”

“I don’t want to be at the top of my game because when I’m at the top of my game, it means that I’m on my way down.”

Other Tidbits:

Working for free through giving trials is one of the best ways to hook your clients. Once they have your product, or have experienced your product, they aren’t going to want to give it up.

Links:
FunnelHackerRadio.com –
FunnelHackerRadio.com/freetrial –
FunnelHackerRadio.com/dreamcar –

all right and just now finished an interview with Ross Christopher he’s an agency owner and he’s doing this wild crazy thing most agencies would never ever consider doing but it’s brought him in over 50 clients in the last year you gotta check this out in addition to that make sure you subscribe and tour there’s a button down there subscribe ring the bell so you don’t miss out on any new notifications so the next time I get some of these other cool ideas and stuff you’re the first people to know subscribe hey everybody you guys are super super excited and you have the privilege of having Ross Chris fully Ross welcome to the show hey thanks man I feel like my privilege to be on your show you’ve been crushing it again people may not understand your story or know your story getting weird to kind of talking offline the idea is the fact you get no selling you all your other businesses due to an injury where you started basically from scratch in January 1st of 2017 and in the last basically that year ended up adding 50 clients to your agency in addition to teaching 400 people how to add clients to their agency I mean that’s just crazy crazy stuff I can’t wait to kind of dive into this as far as I didn’t build you an agent because your agency is different than most people’s agencies I mean your agency or you’re in the heavy machinery that matches your gifts all right yeah and that’s weird cuz I just fell into that niche and so I guess something that I could kind of explain here but it’s been a crazy year like so many and I haven’t had the downsides of digital marketing where a lot of people fall into it but I think that a lot of it came from owning businesses in the past it really helps me to be able to kind of come in with structure and a business plan model as far as what I was going to do to make it happen and so I knew that my agency wasn’t gonna just build itself but I can kind of backtrack if you want kind of tell you how I fell into it and then some of the things that I’ve done to grow it if that’s good yes so I when I was 17 I opened a guitar shop I I wanted so bad to be an entrepreneur I worked for a small business downtown who absolutely loved guitar and I realized though about two years in how bad I hated teaching the same edge here and song over and over again like it was just hard and so I ended up getting into this weird niche of fixing crack phones and flipping them on eBay and stuff like that so I did that for you know about a year and in that time got married opened up a cell phone repair store and the cell phone repair shop went really good I was actually crushing it and about two years in I got a little cocky and I opened up a second store and it just tanked absolutely sent me it was kind of like Russell was just talking about the pride cycle yeah I was I was at the top of the pride cycle and it sunk me in there’s so much debt a few three months I had to close that store I had to fire everyone at my profitable store and get it back up and running just by myself I mean there were times because we were in Fond du Lac Wisconsin my wife and I were literally boiling water for hot water for our baths because we couldn’t afford the propane heater to come fill it up for five hundred bucks or whatever and so I I dug myself out of that hole like that just entrepreneurship you know I dug myself out of this hole and I relocated in my profitable store to a better location that was less expensive and I was like I’m tired and so right around that same I am I started having these issuer’s where I was like falling and I couldn’t walk well and my you know like I was having all these mobility issues so I started going into the doctors and they diagnosed me with Siringo Miglia which is a spinal cord disease it’s a cavity fluid-filled cysts that runs mines really long the length of my thoracic spine and so they said basically that hey this isn’t something we can fix it comes from my brain being herniated they won’t operate on it for other reasons and so that I was like I can’t stand you know in these jobs all day and I was starting to learn this idea that you know when you exchange your time for money that you always lose and even when you’re an entrepreneur and this is why I think like you see so many people being profitable in this digital marketing business the funnel business that they are not going into the mindset of a like the you know you have three years and then if you make it past that home you’re good you know they’re going into it like from day one we need to be profitable and so I was like okay what can I do and I came across your guys ads I ended up taking a course on funnels and Facebook ads and it kind of really clicked well with me because I had done my own marketing but for my businesses in the past but I had only done organic marketing so when I learned this stuff it like lit a fire under my butt so cool and I sold my businesses to an employee for like nothing I just wanted out I just wanted out and so like after everything was said and done I didn’t have much money I had like 3 grand in my name I spent like a thousand of it or I should say 997 on a course and you know I I got in and what was funny is I started landing clients right away using my own techniques I’m a big fan of cold calling which I know a lot of people hate I did a lot of free trials which a lot of people hate I did pretty much the opposite of what everybody else wants to do and I just started seeing clients right away and I remember it was the first time last year in February that I understood passive income because I had done all this work to do sales in January and now here comes February I doubled what I did in January and then when the money stacked on top from January I was like who did it know I didn’t know and teach me this before like in the world have I taken my wife regularly says to be like why couldn’t you have done this like instead of ever opening a guitar shop myself watch have you two been so much further ahead it’s dark on secrets and exist back then no but in reality that’s kind of how it’s felt for us over this year and I am I’m trying to not hit the top of a pride cycle in this business now I’m trying not to get there and stay humble but like I have not seen the downside yet to this business other than taxes suck but that other than that you know it’s been a pretty amazing ride so what I’d like to do is explain some of the things that I’ve done to help some of your audience members who are learning an agency understand like ok that’s great that’s inspiring but where’s the actionable stuff of how to actually get the action let’s dive right in so I started out for me by on a napkin I drew out my value ladder and I drew out what was what I called my 10k model and it was pretty much I call it push starting your agency because in the beginning you’re really doing a lot of harder work you know you’re manually cold calling and you know reaching out to people but after about 69 months what you notice is that engines turned over and you find this gas pedal to your business and you like I don’t have to cold-call because now your networks so big you got so many referrals coming in that all you have to do is keep up with that and your agency just keeps going it’s as you guys know it’s harder to go from you know zero clients to 10 or 20 or in an agency for your business it’s different but it’s harder to do that than it is to go from 20 to 50 because all you have to do is get 1 to 2 referral from every client and all of a sudden your business is doubled in size and so what I did was I thought okay I like the software model of offering a trial because you get people hooked on something and and you get them like engraved and like all my files and all my stuff is in my account and then to pull that away like you can really like you want it now it’s like someone trying to take your cell phone away after having it for seven days like all built into it so I what I did was I did 7 days short trials 7 days or less and I offered these to people and I did it in a unique way where instead of just calling them up and pitching them on a trial because I was in programs I called them saying listen I’m a student I’m learning all this marketing and I really would like to just get a testimonial that’s all I really want would you guys be willing to let me do some marketing for 7 days for free if I can just get a testimonial from you and I was going after doctors initially because everyone’s going in after chiropractors and I thought that’s what we do and so I was going after these doctors and they were like yeah yeah that’s great we’ll do it and so once I got in there and I just really rocked results from there like how much is it going to be to keep doing this and when I started hearing that I knew right away like this is a this is a model so that’s what I did is I would only give them 7 days like just enough to give them a taste and want more and then I cut it off but there’s so many people who are against trials because they do them and they don’t land the client but the main reasons why they’re not landing them after trials is a they didn’t find people who can afford advertising so they went after people who had no advertising budget like I don’t give people trials unless they are already paying for marketing like there’s a book called the Challenger sale it’s an amazing book and they talked about the five different tiers of sales people since 2008 and which ones have been the most profitable and people who will challenge your status quo of your business are proven by numbers to have much higher sales and be the wolf of sales in their industry and so to me a trial is like challenging your current way of doing things you know it’s like saying hey you’re paying for this let me give you this for seven days and I’m going to show you that this is better you know so it was my way of doing that well after a while doing that you get referrals and it becomes what I call a gold-digging which works perfect for your prospecting there because you dig for free but then once you got that client usually you don’t offer trials to their referrals you just keep using the case study from your referral to sell the next guy oh that’s smart love it and so I only have two people like get confused like why is Ross he’s the trial guy no I get trials just to find my gold that’s super cool and then I chased that gold with these referrals and so you think about it when you’re digging for gold the first few scoops are free so get old for it it’s part of our business you know and I always find it hypocritical when agency owner will go into a business and they try to get them to offer like a really good deal or a free initial visit or a really low-cost initial visit and to get traffic and then when they say well what’s your you know can you give me a deal no I don’t do that I don’t believe in the value like I don’t like it’s just so hypocritical to me that try to get someone else to offer an initial traffic driving but then to say no I’m not going to so yes so that’s what I’ve done to scale the agency and it’s worked really really well and then I went into you know then you get your strategy call after you you have to do a strategy you guys he’s so many people trying to go straight from the trial to setting it up on Facebook setting up their ads but I liken it to this if you do a like in a webinar when you’re doing a webinar that webinar is your strategy call if you pull out the webinar and go straight to the sales page or you go straight to something else is it’s going to convert much it’s not going to pre-frame them to buy right and so so really that strategy call is a way that even though you came in saying you just wanted a testimonial you can really set them up for at the end of this end of this trial I’m going to pitch you so you say hey you know so I’m gonna be ending my schooling my training here after this testimonial so if this goes really well is this something you’d be interested in continuing and so now they’ve already got in your mind like you’re going to pick it makes it way less awkward when you do pitch them when they know that you were going to pitch them and so once we yeah thank you once we do that then we get our strategy call we go into a trial and then this is one of the most crucial things you get your testimonial before you pitch them I cannot send so many people they pitch them and then they must for the testimonial and they’re so lame because then if they said no their testimonials suck do you know they’re they’re like well you know oh yeah it was pretty good to wear in your testimony you can actually sell them on the service by being like hey can you see how this can help other businesses and ask they’re answering these questions they’re really talking themselves into the service and then when you pitch them on the service they’re like yeah ok this makes sense you know yeah I’ll do it so that’s what we’ve done and right now what I found is if I do 25 phone calls I get about 3 to 4 strategy calls and about 1 to 2 trials started and I’ll typically land a client out of that so one more time just as people hear that again yeah at about 25 cold calls I’ll get three to four strategy calls one to two trials and I’ll land one or two clients based off that that’s fantastic and it’s not just me every single day I have the students emailing me pictures and screenshots of PayPal and stripe done this the downside is is that I don’t sell my course on pain points so like a lot of people know cold calling and all this stuff is a pain point no one wants to do it and so they sell against that but then when people struggle I’m like the last resort and they’re all broke by the time they get to me everyone’s broke so I don’t sell a lot of courses I guess but but the people who end up taking the bite they end up they end up seeing the results like I said I’ve only had about I ain’t old I’ve helped over 400 people I’ve only sold just over 200 of my actual course and I have a program called scripts that work it’s my forty seven dollar front end offer whatever and I’ve had about 200 people purchased that which is cool but it’s fun because I get all these text messages of people seeing the same results that I’m having and I let you set a comment one year live videos and it run home but you said what got you where you are won’t get you where you want to go do you remember that no yes no I guess leader in that philosophy yeah and and it’s funny cuz you said that at a time where I think I had around 2530 clients and I was starting to get to a point where I would do it because I thought I can’t keep going with the same strategy now that I’m here because I’ll grow too slow and so I needed to start selling to the masses because my agency is my baby like I love my program I love the course I love the students but some people they do an agency just to sell a course and have the credibility I love my agency because I love my agency and so we’re cool I I think that’s that says a lot about you it says a lot about again when you’re out there talking to people when people understand that I’m not in the business of just selling other people to to do this I actually do it myself I mean we’re in the same we’re in the exact same business we build funnels with our own funnels and Russell’s literally building a monster file that we’re calling the mother funnels right now and that’s again what we do I would love to be a fly on your wall by the way around the office it would be like but yeah so I guess it’s it’s just been fun it’s this you know it’s kind of like the practitioner thing and what I think and happening is you end up influencing people in a way I do the document rather than create theory for my content and I think you end up influencing people in an interesting way because what I’ve found is there’s some influencers where you’ve really connected with them at one point in your career but you outgrow them because if they’re not a practitioner what can happen is they don’t have new content new problems that they’re helping solve and you end up just outgrowing their style and you feel like you’ve gotten everything that you can from them but when you’re a practitioner and you’re constantly trying to improve things and you’re documenting it like I went live yesterday on the spot and I showed people how I’m doing these cool I pre did like a strategy called visit like a little 10-minute one and I where I have a sweater in the corner that is kind of like this one and what I do is I use that same video but then I’ll go to a client I’ll form like a two-minute intro in that sweater and I’m like okay thanks so much I was gonna send you more information that you asked for let me show you what it is that I help clients do and then I but that video up to my other video where I’m wearing the same sweater and it looks like I’ve like made this 15 20 minute video for that client but I literally only made like a two-minute detailed portion for them so when you’re trying these new techniques you can share value to people constantly because you’re constantly trying to be better I love it again we’ve had this conversation with Russell so many times the only way you can continue stayin up in the front of the pack is you got to be relevant and the only way you can be relevant is you have to be a doer you got to be out there just doing the business if you’re not doing it oh my gosh it’s just people catch on real fast you can only take it so far so yeah do you think that um how do you think this a question that I love that people how you can really tell if someone’s doing it or not what’s the best way in your opinion because you guys see probably more crap than anyone that has ever seen crap you know like you probably see the decline payment from someone on stripe and then all of a sudden they’re the ones shouting off that they just you know so how what would you say from an actual standpoint is a way that so can really know someone’s doing it yeah I for me the results they always just speak for themselves I mean we’ve got over 250 people now have qualified for a to comma Club award we’ve got I think 14 I think we got our 15th person now qualifies for our our soon-to-be eight figure award and it’s just people out there actually just it’s like you Ross I mean you’re out there doing it and people know and it’s again it’s you can cut through the crap real fast you have to ask a couple of questions and you find out real quick if they know what they’re talking about yeah there’s a lot of people that I found are quiet in the communities even in your clip phones community but they’re so smart like a lot of diamonds in the rough and I’ll I’ll see you name here and they’re like a comment and then I’ll get into a conversation with someone and you don’t realize how many people are just absolutely killing it but they don’t need to be up in the forefront of everyone saying it and I find those people fascinating because there’s so much you can that you can learn from those people you know it’s one things I love most about funnel hacking live is you literally could be sitting next to someone who has done 7 8 10 20 million dollars and you wouldn’t know any different I mean everyone’s all the same everyone’s they’re trying to learn from the best trying to improve their game and that’s I think that’s the fun part about the you know the culture that we built here is there we really again I loved is you made mention you know Russell’s podcast the other day on on the whole pride cycle because it’s so true and I think after you’ve gone through that cycle a couple times in your own life you uh you understand once you get there to the top but you don’t want that you know what the Lord forced me back down I’ll try to learn as much as I can about that yeah I think that is he who thinks he’s standing be where he doesn’t fall that’s right and I think that it’s when you get to that point that it is it gets yeah it’s scary actually and I did a live video that was inspired by that yesterday where I was talking about how I don’t want people say like you know I’m at the top of my game I want to be at the top I don’t want to be at the top of my game because when I’m at the top of my game it means that I’m on my way down there’s only one way from there it’s a depressing thing to be at the top it means you’re not gonna get any better if you get Tiger Woods yeah when he was at the top of his game or you know when you think about that phrase it is it’s a little depressing from an agency stand point I think that it for the if people can just say stupid super focused on what they’re actually there because there’s so many ways to make money yes you can get into crypto you know you can do all these different affiliate and MLMs and stuff like those are all great there’s ways to make money like all of them are probably they’re not all but most of them can be very legit in their own way but when you have all of them pulling at your attention it makes you do none of them well yeah so I agency owners get into it and then they see they think that courses are the way that they’re going to make all their money and that’s great and from it you can make so much money and info products but I right now make way more in my agency than I do selling an info product and it’s just what you’re focused on yeah again you gotta find your unique bill and you got to go with it and again I think Roger done an amazing job you know some things you mention on pockets which I just love now’s the fact you got to work for free there’s just there’s nothing better than work for free I love your ideas far as work for free once and then scart use that as a case study for everyone else you’ve done an awesome awesome job on that get appreciated time as we kind of get you know close wrapping things up here anything else want to make sure our listeners hear about or know about uh no I’m not sure if if anybody’s interested in you know just interacting and learning any of that stuff I don’t have anything right now that I’m selling people my Copen and close the course periodically right now it’s currently closed because I I just AM I’m about to be in front of like 70 new dealers who are onboarding and I’m kind of prepared ringing back in here at the office to scale I’m hiring on people so I just didn’t have a lot of time to work one-on-one with students but I go live in my group every single day its client acquisition entre for entrepreneurs and I help people you know with their businesses if that’s not allowed you can chop it out you can just go be well I’m talking it doesn’t work and you know I love helping people out so find me you can reach out to me through my page whatever I’m sure I have stuff I can give away for you guys love it well Ross thank you so much I appreciate taking the time today and again if your agency consider the ID as far as a free trial you’ll be surprised it actually works yeah absolutely thanks but thank you pretty cool stuff huh so make sure you go ahead subscribe so somewhere down there is a little button subscribe and then ring the bell get the notifications so you don’t miss out on any of the upcoming episodes I’ll talk to you real soon

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Weird Way To Build Your Agency… Added 50 Clients In 1 Year – Ross Christifulli – FHR #198

Weird Way To Build Your Agency… Added 50 Clients In 1 Year – Ross Christifulli – FHR #198

Secrets of A Boudoir Photographer – Molly Keyser – FHR #197

Secrets of A Boudoir Photographer – Molly Keyser – FHR #197


Why Dave Talked to Molly:

Molly is a boudoir photographer who did live webinars until she reached a million dollars. She is part of the winner’s circle. She had 81 cents to her name when she dropped out of college and started to focus solely on photography and eventually developed her niche to boudoir photography, making six figures.

Tips and Tricks for your Business:

-Molly talks about tips that she’s used in her business that works well. (8:56)

-Molly talks about how ManyChat works for her on her landing page. (10:23)

-Molly talks about where her business is going in the next year by using click funnels. (17:22)

Quotable Moments:

“We Like to Empower Women.”

“I’ve never been a cookie cutter type person.”

“I didn’t even know about Russell or click funnels or anything until I went to Funnel Hacking
live in 2017 and we’ve 3x’ed our business is going to that event.”

Other Tidbits:

You don’t have to have a broad market to make money. You can focus on a niche market and dominate it. You’re market strategy means everything.

Links:
FunnelHackerRadio.com –
FunnelHackerRadio.com/freetrial –
FunnelHackerRadio.com/dreamcar –

welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales dominate their markets and how you can get those same results here is your host Dave Woodward everybody welcome back you guys are in for a ride of your life today this is gonna be one of the most fun ones I’ve done in a long time I want to introduce you guys to Molly Kaiser Molly welcome to the show hey thanks so much for having me this may be a blast oh this is gonna be so much fun for one you’re a full of energy tons of stuff always going on and the topic is just crazy as well so if you guys are don’t know who Molly is Molly’s a member of our inner circle she’s also – comma Club winner in addition to that she’s gonna be at phone-hacking live as one of our roundtable hosts definitely after this episode you’re gonna want to make sure that you’re at her table because this woman knows how to crush it in so many different industries I’m so proud of her for all that she’s done so if you guys aren’t familiar with what she does she basically helps photographers specialize in boudoir photography so for those who may not know what boudoir is and I don’t know how they wouldn’t but if they don’t what exactly do you mean what is a boudoir photographer yeah it’s basically kind of like a Victoria’s Secret model shoot but for any woman at all anyone who wants to celebrate a milestone or just feel finally comfortable or really finally be able to look in the mirror and believe in their beauty that’s basically what we do our photographers do so it’s pretty cool we like to empower women I love it I was going through your site and take a look at some of your story again basically down to your last 81 cents and starting the business so uh again that takes some cojones I’m not in that one that’s a not the easiest thing to do and then to do it in this industry so tell me again I know your story but tell for our listeners how did you get involved in this industry oh my goodness well we don’t have like a week so I’m going to keep this room but basically in a nutshell you are correct I dropped out of college I had 81 cents to my name I was living with my grandmother she was like spotting me money to buy groceries it was that bad and you I just found college really wasn’t for me I’ve never been like a cookie cutter type person and so I just decided to dive into photography and just go for it I started shooting weddings things like that I quickly niched into boudoir and when my studio hit the six figures mark I started getting bombarded with messages from other photographers being like how did you do it oh my goodness like how on earth did you you know how did you make it full-time shooting only boudoir because most photographers you know they photograph every single type of ring baby’s wedding everything and so basically I started mentoring people one on one and as those of you listening probably know I quickly realize you know I can’t run a whole time studio and mentor people you know one on one pour like I just don’t have enough hours in the day so that’s when I started seeing people doing courses online this was in 2013 I was like man this is genius like you can take instead of repeating everything that you say over and over and over again you can just record yourself put it into a platform that is better for me and my students and then you have the ability to also sell it over and over again and help an unlimited amount of people so it’s it’s basically an incredible incredible opportunity we have right now with online courses I love it you’ve got yours has been really cool I was looking at your site and send the stuff you’re doing so your coaching program tell people look we were just kind of joking about the fact that you just did last two or three weeks done over $70,000 in coaching or it knocks our certification is that right you started a certification program within a what a 20-minute webinar is that would you say yeah so what I did was actually at the inner circle Meetup everyone was like you need to do the certification because basically the struggle I have is that a lot of people hear the word boudoir and they think of something that it’s not and I know you guys so they assume that it’s something that’s totally knotted so I wanted something that can not only help me train my students to go full-time you know get to six figures but also something that can set them apart so that when a person sees for example like their certification badge they can know you know this person’s professional they’re serious or someone you can try and so at that inner circle meeting like you need to do this you need to do this so um if you guys don’t know this about me I like if you tell me to do something like so I made it happen and I I just made a really quick 20 minute webinar something I was hearing from a lot of my students was that they they didn’t have like a lot of people were dropping off my webinar like sorry I have to go I have this you know my kid has a basketball game or whatever and I was finding that my 60 and 90 minute webinars for just getting too long so I made a 20 minute webinar I basically removed the three secrets I showed a ton of testimonials for my students and the stack of course and yeah we were able to book 25 calls from one 20-minute Facebook live webinar and we closed 21 of them which means we signed up 21 students in over $70,000 I’m looking at my board because I haven’t yeah it’s been incredible and they’re already seeing results so it’s awesome so how did the how did you drive traffic into your funnel there so it was I soon through Facebook logs that we did it yeah so okay so what we what we basically did was I used zoom and we drove some Facebook ad traffic to like a landing page with a many chat button on it I love to use many chat for webinar signups and then we streamed that zoom webinar to our Facebook group with our students who had already purchased our course we have two products the course and the certification and so yeah it’s cool because we had a mix of like cold and warm traffic and the interesting thing is that it was about a 50/50 split so I’m super happy to learn that the cold traffic signs up it’s almost kind of like hmm it’ll be interesting to see how we can scale this with more cold traffic I’m super excited about it I’m super excited I love good you’ve done a great job as far as your headlines at everything else I was looking at your site and some of the cool stuff you’ve got on there and see if I pull something stuff up is Bob I have to give much credit to Russel he is the title King well I again seriously I was that just some of you you know want some freebies I love this year so the free master class for strategies for WoW and your boudoir clients with your posing light and coaching I mean obviously there’s something want people deathly need their free marketing sheet 50 ways to marketing your boudoir business locally and then one of my favorite ones here is the free posing sheet get my 14 perfect boudoir poses posing sheet for free plus shipping so yeah and that actually the that posing sheet we tested on marketing 50 ways to market and we tested the posing sheet and the posing sheet like blows the marketing out of the water which is so interesting it depends on the niche right it’s so so interesting I think that’s great I get I for your niche it makes sense or people want to make sure they have they want to be professional and they want to make sure they get the right poses I don’t want to become cloth sleazy or anything else like free I kept hearing that they didn’t want to freeze up like they would go to the shoot and then they would freeze up and they wouldn’t know what to do yeah I just listened and then I helped from there I loved it and then you’ve got your booty shorts manifest don’t love that taken right out of experts oh and can I read this is that okay yeah please go for it so it says I’m a booty babe a booty babe is a photographer who is committed to empowering more women through the art of boudoir photography a booty Bay to somebody who is ready to throw away all the past excuses and turn their passion for boudoir into a full-time photography business hey booty babe is a photographer who doesn’t let anyone or anything get in the way of their goal to help others while changing their life and business for the better every day super cool I love again this whole idea as far as a manifesto I love the fact that you’re implement again you you implement it’s super super fast it’s just so awesome I love seeing that and I think it’s cool that right after your manifesto is where you had the call to action I’m ready to be a boot booty babe and it click right there and and takes him right in so obviously you’ve had the opportunity of going through a lot of life trials and everything else you’re now on top of your game you’re teaching others how to get on top of their game what are some of the things you mentioned to our other funnel hackers who are listening here as far as either tips that you’ve used in your business that have worked real well or things from a life standpoint that you’ve learned that would help benefit them oh man that’s so broad let’s see here you can pick anything I’ll go with it let’s see here well one thing more recently that’s been a huge game-changer for us is many chat I’m not sure if you guys have talked about that a lot I’m actually an avid fan of the podcast I haven’t noticed that yet so but yeah mini chat because with our email let’s say you know when I first started email marketing in 2013 our open rates were like something crazy like 60 percent and now it’s more like 18 to 20 percent which is so good I think compared to industry standard but we’ve definitely seen it decrease and whether that’s because we’re growing so quickly or just because I believe it’s because my personal audience is more on Facebook and so what’s interesting is we’ve been growing this many Chad audience which is a chatbot for Facebook Messenger and even though we only have a fraction of the number of people on many chat our open rates are like 85 to 90 percent so we’re actually getting more open rates more openers on many chat even though our email list is like three four times or something the size so something we’ve been doing like four webinars instead of having them opt in through email we have them opt in with many chat and that we really know I want to ask you about I’ve literally this has been a massive topic reason that was literally talking to Andrew Warren about it the other day I talked to Mike Dillard about it Warner he’s brilliant so we have to so I wanted to find out the question came up yesterday I was talking to Mike and that is do you only allow people to opt in only through mini chat or do you allow email and mini job you guys are gonna love this because I tested it recently so we used to just do many chat and then we had a couple people just literally just like two or three people that were like I don’t like Facebook bubble blocks I’m like oh man like I feel bad now okay fine we’ll do email or mini chat we got more opt-ins but our show up rate was cut in half so we’re not gonna we’re actually just gonna go back to just doing the mini chat button so I don’t know it works for us okay so I wanna make sure I understand that so you had yet both mini chat and email so yet some people off to come through mini chat but those who came through your email the show up rate was much less than those people came through mini chat and because of that you’re only going to mini chat as an option yeah so basically like when we let me tell them they have to register with mini chat like almost all of them do except for like what two people but if we give them the option almost everyone goes with email and that our show up rate is like super dismal so yeah we like money chat more I think that’s great I literally had this conversation Mike yesterday they’ve got a self-made man thing they’re coming out with judge didn’t Lily six days but he was going through the same thing and they saw basically about 80% which would click on email and only 20% on Facebook as far as messenger but when they were tested obviously had a ton more people when when when mini chat is the only way then interesting so it’s not the same result island they did they totally did so and again I can’t quite tell all the details on this but we have something super super cold coming out with action etics here that’s gonna involve messenger and you guys are gonna absolutely love it it’s you gotta wait to funnel hacking live and of course a frontal hacking like you’re gonna want to be make sure you’re sitting at Molly’s table she’s one of our roundtable hosts talking about all this crazy cool stuff as far as how she’s using these kind of cool things in her business so I wanted to find out more from so you’re basically driving from a facebook ad to a landing page landing page has many chat only option takes them then to a an auto webinar that basically is a zoom recorded webinar actually so you’re wrong okay so what we do is first of all Russell told me that I have to do my live webinars until we get to a million okay so that’s what we did and so now we’re doing Auto but our auto funnel is being built so here’s we’ve been doing for the live webinars that’s the stance that I can share with you guys basically yes we had them option with many chat and the cool thing is that on the webinar opt-in page we just used a clickfunnels template they click the mini chat button and as soon as they click it in many chat you’re allowed to say hey once they click this button they can be a new tab can be opened so when they click it’s sending them a Facebook message while simultaneously sending them to a new page and the new page is our tripwire so we’re triggering the tripwire and then also at the same time sending them a Facebook message so the Facebook message essentially says hey cool we see are interested in the training which date and time would you like they select which one they want cuz it’s live but yeah if you were doing auto you could just pop in the replay or something or fifteen minutes or something like that so they choose the date and time and then after they do we say awesome to confirm your spot please reply back with your email address and then we use zapier to zap their email address to you know whatever emailing clickfunnels whatever you use and then and then after that we will think we message them again and we say oh and by the way so on the training you’re gonna learn how to book a client on the spot but if you want to learn how to book multiple clients in the next 24 hours click here to get our it was basically our trip wire for 60% off so that’s kind of what we do and we sell oh I love that so is your trip wire also pop-up on the side so they see that what it is actual price yeah so it pops up when they click and then also in the message once they’re done registering in the Facebook message it also tells them about the trip wire there as well so is the trip wire price the full price on the pop-up and sixty percent off in a mini chat actually no but that’s a great idea no it’s both pages we just use a click funnels page and then we have like an auto video playing of me talking about the deal I just thought it would be social proof real quick there and say hey it’s actually a 60% off you have to split test and get that back to me and let me know that one yeah literally so tell me as far as you’ve had the opportunity now of first of all again I hope you guys heard and if you haven’t I’m gonna restate it she basically did a live webinar so she did a million bucks that is again I love it’s one of things I love about our inner circle you guys actually implement everything Russell says and I think part of its got a point because the only people who are really successful in the inner circle or those who just take massive action and do everything he says but that is seriously it’s one of the keys so that you guys who are listening and you’re doing a webinar don’t get so excited to get to an auto webinar until you cross through a million dollars I know that seems like forever but so what your what is your course how much what do you charge on your on your webinar yeah so Jesse just so we can just so everyone can learn a little bit about all the mistakes that I’ve made along the way before I joined inner circle I had over 100 products I’m not kidding like I had a lot of ebooks courses right now we have one course and one certification so the course is called boudoir marketing camp and it’s nine ninety seven and then we offer a payment plan and paypal credit as well awesome and their certification how much is that as three thousand we offer a payment plan and PayPal credit as well people credit by the way like do because seriously I mean if I when I started my business when I had 81 cents if I had had the option to get PayPal credit like zero down zero percent for six months you have six months I just think it’s so cool yeah it’s super simple to get again it’s not even really based that much on your own personal credit so don’t be afraid to at least try it and use it in your business I think it’s a great opportunity yeah I used to feel bad saying to put it on the credit card you know like guilty like oh I don’t want my students to go into debt but then I realized you know I’m gonna help them make their money back and more and so really it’s not I shouldn’t feel guilty about it I should feel like it’s a great opportunity for them so I just want to share that with you guys I love it I love it so tell me as far as as you take a look at this next year what’s where you going now where what’s gonna happen with with booty baby where’s it gonna go all right this is great so now that all of our live webinars are converting we get about a 40% to 75% show abrade and a 10% purchase of those who are on the webinar so now that we have that offer all for our webinars across the board we are automating them all so we’re actually just using you guys are gonna be so surprised by this we’re using a clickfunnels template [Laughter] yeah awesome so my team basically I work with someone who’s a funnel builder I believe they are certified or something like that and they yeah they’re just working with the template taking our best live webinar and automating it so on the horizon essentially for us is automating sending traffic to those to those auto webinars and we also recently moved our Facebook Ads in-house and what we’ve been doing is we do this thing called a consistent content strategy ping Jun made this popular at our last inner circle meeting and that’s gonna be giving that away at some like in life you can tell us how you don’t go ahead and share it it’ll be a teaser for people yeah but basically what we do we kind of do that strategy but for our Facebook ads now so I for everything we need a Facebook ad for or retargeting at or anything like that I just created a very short video we send that to Rev my team creates short post long posts lifestyle posts with images and then we run the ads so on the horizon for us really is scaling we need to hire a phone sales person call me the webinars and really just scaling honestly it’s I feel like it’s almost when you’ve been grinding so hard for so long and you’re at the point where you can like automate it almost feels like mmm why am I actually getting sleep this is weird it’s like too good the sleep thing I think people always talked about it supposed to be a good thing it actually works so uh that’s not one of the perks of working at clique but why I love having you on again for those of you guys I can’t recommend it enough you got it definitely find her at phone-hacking live molly is as you can tell one of squeeze girls women I know and always so you’re so willing to give and to share with so many people so again make sure you spend time at roundtable and by all means reach out to her Somali if people want to find out more about you what’s the best way to reach out to you yeah so on Facebook I am Molly Marie Kaiser I would love to be friends with you on Facebook I know that’s old-school but seriously I love Facebook and on Instagram I am booty shorts bo u di e shorts love it well Molly thank you so much again I cannot wait to see it literally we are five weeks from today this is crazy do you guys have any tickets left um we don’t right now but I know we always have some people in EM canceling and so we’ll probably end up releasing some as we get closer but right now we don’t so hacking why sure of course I just have to say you guys for those of you that are on the fence I don’t know if they have any tickets left but I didn’t even know of Russell or clickfunnels or anything until I went to funnel hacking live in 2017 and we’ve 3×2 our business since going to that event so like when people tell me they’re on the fence I just want to shake them and be like you go you need to go so I really hope to see you there you guys will not regret it I mean seriously Russell Tony Robbins what more could you guys want and then I hope to see you at my table as well so thank you David can’t wait to see you we’ll see you real soon fine you know one of the things that means a ton to me is the personal reviews that you guys leave on iTunes you won’t mind going out rate this show let me know how I’m doing just go to iTunes click on the episode and rate it leave a comment I read all the comments I’ve appreciate all the stars and everything given already left for me I can really appreciate it and it’s my way of finding out how I’m doing so if you don’t mind I’d really appreciate it and I again thank you so much for all that you guys do have a great day

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Secrets of A Boudoir Photographer – Molly Keyser – FHR #197

Secrets of A Boudoir Photographer – Molly Keyser – FHR #197

How To Buy Your Time Back – John Jonas – FHR #196

How To Buy Your Time Back – John Jonas – FHR #196


Why Dave Decided to talk to John:

John works about 17 hours a week and the only thing he does is tell people what to do. John is the founder of onlinejobs.ph (Ph standing for Philippines) Onlinejobs.ph is an online marketplace that allows employers to view resumes and qualifications of virtual assistants located in the Philippines. Through outsourcing work to virtual assistants, John talks about how to buy your time back so that you are not bogged down with tasks that can be done by other people.

Tips and Tricks for You and Your Business:

-What are some of the con’s of hiring freelancers? (4:25)

-John talks about his first hire and why it’s important to hire someone to do something you already know how to do. (6:45)

-John talks about some recruiting tips that he uses (14:00)

-We learn the different things that can and cannot be outsourced (18:36)

Quotable Moments:

“No matter where you are in your career, your business, and your life – the most important thing is your time.”

“How do you recruit someone who doesn’t suck?”

“You CAN invest in this relationship because they are going to give you time back.”

Other Tidbits:

Anything that can be done online can be outsourced. Hiring someone to do something you already know how to do is the first step in buying your time back. Find someone to help you so that you can work on your business instead of in your business.

Links:
FunnelHackerRadio.com –
FunnelHackerRadio.com/freetrial –
FunnelHackerRadio.com/dreamcar –

welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales dominate their markets and how you can get those same results here is your host Dave Woodward welcome back to photo hacker radio I’m your host Dave Woodward today you guys are in for a fun experience we have the opportunity to bring it on John Jonas John welcome to the show hey anything from I’m glad to have you here so John’s a great friend of mine also he is the founder of online jobs dot pH pH standing for the Philippines and where he talked a little bit today about outsourcing and VA s and all that kind of fun stuff what actually works what doesn’t work what things you should look for when you’re wanting to bring someone else in and how you can actually do this so with all that said John let’s guys just dive right into this whole idea as far as outsourcing so how did you get involved in this thing so that that’s always a fun question over there I was not I was not a missionary there I did serve a mission for the LDS Church but I was in Brazil Brazil the Philippines I know dude everybody always asks I’m just a mission there no I didn’t so I was actually I taught a class at at Brigham Young University one day and I I team taught it with the owner of bat country calm and we didn’t know each other ahead of time but the the guy who was teaching the class brought us both in and and after class we were both talking and he he was obviously running like a billion dollar business an enormous business and and we were doing some similar things his was a side business and mine was like my main main business and he he says you know when you’re ready to start outsourcing some of this stuff make sure you go to the Philippines with it and I was like wow that’s different you know and I said why and he said well because in India when you tell them something and they say yes that means yes I heard something come out of your mouth it does not mean yes I understood what you said and that was my reaction to I was like Oh super different man you know and and I and I think it kind of just gave me a little bit of hope that that there might be something different than what I had experience cuz I had tried it in India and I had tried oDesk which is now up work and I had tried hiring people locally and and it was hard and when he told me that it it kind of gave me hope that I might have a different experience and he gave me a reference to where I could hire someone and I did and it completely changed my life that’s crazy kind of yeah your whole life is outsourced as I recall yeah I mean I mean Johnny you basically you just don’t do anything but basically just sit down all day long and wait for someone else to do your stuff right every time I every time I hang out with Russell he’s always like man I need to be more like you and I’m because like I wanna I should be more dedicated like he it’s he should work less like I do yeah I mean I work about 17 hours a week and every everything is I don’t do anything in my business other than just to tell other people what to do and those people are all in the Philippines I think it’s fascinating so let’s go talk about so obviously our funnel hacker community here we’ve got you know over 57,000 customers using click files all sorts of different skill levels and everything else what what types of things can they what types things can they outsource and how do they pick the right outsource I mean I get questions all the time as far as I just don’t want to do this I don’t what to do to hire the right people I don’t want to train them all that kind of stuff so just let’s dive right into the mechanics here what what works ok so I mean there’s a couple options one you can hire a freelancer right and and I want to clarify the difference here you can have a freelancer someone you hire on a like per project basis and you’re gonna hire that person that upwork.com or I think clickfunnels has some you know people that are trained on clickfunnels that will do something for you and this I hear is John doesn’t like freelancers I I don’t no because they don’t care about your business there once you pay them they’re gone and so any work or any effort that you put into bringing them out to speed in your business you lose that work or effort and and the next time you need something else done you have to go through that process again and I I just learned a long time ago that freelancers don’t help build a business they help you get something done but it doesn’t ever take any load off of you to hire a freelancer a contract worker someone per project right so that that you’ll never get to the 4-hour workweek doing it that way and so anything that I’m going to talk about today you can assume that I’m talking about hiring someone to work for you long term in your business whether they’re a part-time or full-time doesn’t matter but it’s a long term permanent hire I think that’s a real important thing because I’ve done both I’ve done the freelancer thing and the only time that’s never worked for me freelancer is fine for a graphic project or for some something where you’re trying to get something design or something real quick at least from my experience as long as you find the right people but if you want something like when you’re building your funnel you want something where someone’s working with you and you’re on it or your taxes or or anything that has some scalability to it at least from my experience you can’t be doing a freelancer does your right they just don’t care yeah and yeah you’re absolutely right and and then long-term you know like you hired someone who built your funnel your photos gonna change yeah you know and and do you want to go back and have to hire someone else to change your funnel that sucks you know or or someone built your funnel and now you want to add to it you want to add it an email integration or or you want to change your shopping car you want to you know whatever it is now you have to go hire someone else or no you want to start doing some SEO or some paid advertising and now you gotta hire someone else you know there there’s just there’s something with hiring someone who’s intelligent and having them do things for you because you’re teaching them how to do what they’re doing that takes a load off of you timewise and mentally so like very first person I ever hired was a programmer and I’m a programmer where I was so I that first guy who told me when I when I taught that class he told me to hire someone and I went back and forth for a couple months I waffled like I don’t know if I can hire someone to keep I don’t know if they can do is good of a job as I am I don’t know if I can keep them busy full-time I don’t know if I can afford it I ended up hiring someone and it was the most liberating experience of my life his full-time job was to do anything I asked him to do and so he started he did he did the programming that I had currently been doing and all of a sudden I was free to focus on other things and that changed right there what I realized I didn’t realize that then I’ve realized that over the years is my brain is really really good at solving problems in my business and coming up with solutions at creating marketing things or sales processes whatever it is when I’m not bogged down with whatever detail that I’m currently bogged down in my business and so hiring that full-time person lets you step away and work on your business instead of in your business and so that that you ask the original question was what works this is what works is hire hire someone long term permanent in your business so how do you actually go about I mean the hardest part I know for a lot of entrepreneurs when they’re in this situation I’ve gone through this myself and that is like gosh I don’t know it’s what you just said I know they can’t do it as well as I can am I gonna have to managing these people is it really gonna save me time so how do you go about finding the right people so I’m not sure you’re not gonna like this as you can see John will go back and forth we’re good friends on this thing so I’m not sure that’s even the right question okay cuz so what is the right question there all right so can can they do it as well as I can well that programmer was better than I was and and I and I didn’t think that was possible right other some other things like can they can they write as well as I can well you know like they’re not gonna write my style as well as I can there but I hate writing so I’m not gonna write and so it’s getting done whether it’s as good as I do it or not it doesn’t matter because it’s getting done so how do you find the good that right person that that’s the question everybody wants to know how do you how do you recruit someone who doesn’t suck yeah yes for a lot of people it’s limited resource they’re going to spend this money I gotta make sure it works yeah and you know for a lot of people here’s here’s the real the real kicker a lot of people approach this from the perspective of they’re hiring a freelancer a contract worker right because that’s all they’ve ever known and so in hire a contract worker you start off with the assumption that I don’t have enough time I can’t train this person because I don’t have enough time I can’t work with this person I can’t spend any time on this person because they don’t work for me long long term I can’t spend any energy on this person because they don’t they’re not my employee right so I’m gonna flip all of those things on their head and say if you hire a full-time person you can spend time on this person you can spend time training because now they’re gonna do something you’re currently doing which is gonna give you a couple hours back and if you spend twenty minutes of those two hours training them you’re so far ahead you can invest in this relationship because they’re gonna give you time back right okay so now that you’ve started your recruiting with those assumptions in mind it makes a lot of sense to spend some time recruiting a person to do something that you know how to do and when you recruit someone to do something you know how to do you’re so much more well equipped to find someone who’s really good so for me in the beginning I was recruiting a programmer and I’m good at programming and so I was so much more capable at at finding a good programmer and the person that I that I found his blog was a page rank six at the time which is ridiculous right because he had written a couple WordPress plugins that that like hundreds of thousands of people were using the guy was incredibly talented and he was making two hundred and fifty dollars a month for full-time work yeah just just silly and that’s not the going rate for someone like that today that’s this is your twelve years ago but the point is when you when you pick something that you are currently doing and you recruit someone to do that thing that you’re doing your ability to recruit is so much better than if you go out to find someone to do something you don’t know how to do if you’re not a programmer you don’t have a program in the very first person you recruit is a programmer I have a really hard time telling you how to pick someone who’s doesn’t suck now I I have some things that I can tell you to do but my but the very first thing is to kind of change what you’re recruiting for and and get some time back in your life and find if you’re currently writing articles or writing social media poster or doing whatever you know doing social media whatever it is find someone to do that for you if you’re currently building your final and you know how and you’re modifying and tweaking it find someone to take over your click funnel for you teach them and then you’re gonna get some time back in your life and you know how to recruit that person you know the skills they need you know you know what’s important in recruiting them I think that’s fantastic I think spreads and best advice is too often people want to have hire someone where they don’t know the skill themself and it’s a lot easier to hire someone where you already know the skill and just by that time back yeah buy yourself some time in your life and then you can move on to someone who hiring someone to do something you don’t how to do cuz you can definitely do it but the first thing to do is something that you do know how to do I love that what else should they be looking for okay so here’s here’s my recruitment process number one I do I do my own recruiting and and that’s that’s key everybody always comes to us and they’re like oh I want someone to do it for me because it’s too hard and and I know because we’ve done this hundreds of times if we recruit someone for you our which we don’t do very much our chances of success are 50/50 just we’re pretty good at it but it’s not my chance of success of recruiting someone for myself is like 80 80 percent I think that’s something people have to understand that’s really critical is you can’t outsource that part it’s kinda like you don’t outsource you’d love making we you want to make sure that I mean you’re bringing someone in here so invest in that recruiting time invest in that time where you’re like you know what I’m gonna recruit this person and bring them on my team and spend that time yeah and that will make you so much better after you’ve hired them it’ll it’ll make it’ll turn them into a rockstar much faster if you do the recruiting yourself okay so here’s here’s a couple recruiting tips number one do not do a Skype interview and that goes against everything that everybody always says I think a lot of people just like to repeat a good idea that they hear that sounds good right interview them via Skype no don’t do a Skype interview Filipinos don’t want to do a Skype interview if you insist on doing a Skype interview you’re gonna lose good potential recruits because they’re scared there’s a guy okay I’m just gonna be out I’ll testify to that one for sure I have I did that I did that a couple times and they were so apologetic the entire time they were we’re there because I did this interview with a video camera and they’re like totally embarrassed of their conditions and where they’re at and I’m like oh my gosh it just made such an awkward terrible terrible terrible yeah yeah don’t do it skip the Skype in view unless this person is gonna be talking on the phone for you like talking to customers then do a phone Skype interview not a video one okay second when you’re recruiting send lots of emails and ask lots of questions so here’s what I’ll do I will start with you know are you looking for a job yes okay tell me why I should hire you I don’t want to hear because you’re hardworking and you’re dedicated in whatever I I wasn’t creative tell me something creative about yourself and then from there I’ll move on to asking two or three or four questions per email for three or four or five or ten emails and I want to ask lots and lots of questions because what I have found is this is a this is a remote worker right you don’t get to sit in an office with them so there are different characteristics that I need that are different from an office like in an office I know you’re sitting here every day remote I don’t know that and so when I when I ask these questions I number one I get to see their English and you know it’s it’s reasonable to fake a profile on online jobs dot pH it’s you know it’s reasonable to have so your friend help you write your profile it’s not reasonable to have your friend respond to questions over and over and over again so you can just see their English and just so you know you know in a technical position this is completely the English skills are not important programmers designers webmaster English is not not relevant their social media writing it’s important right okay so number two I get to see their responsiveness if if they respond every day or twice a day or within an hour after I email them while I’m recruiting them the chances of them responding really quickly after I’ve hired them are really high if it takes them two days to respond while I’m recruiting then after they’re after I’ve hired them it’s gonna janseva taking them two days to respond is really high and that doesn’t work for me in a remote relationship where if you’re not responding for two or three days I don’t know if you’re working at all because you’re not in the office with me right okay so the other thing that does is it lets me gauge their attention to detail because for me in my brain I need someone else who’s very detail-oriented because I’m not and so it it tells me if I ask you four questions and you only respond to three of them well when I give you four tasks to do you’re only gonna do that right and that doesn’t work for me so in my recruiting process I always ask lots of questions over lots of emails and get lots of communication and I find I usually find that it I end up with a gut feeling and that gut feeling is usually pretty correct so actually hire someone then if you’re going back and forth like this is this week’s is days it depends depends on the person right like if they’re responding if I if I start an interview process with them if I start emailing them and they’re responding immediately I might get five emails in in an hour and be like yeah I want to hire you when can you start tomorrow okay great here’s your first task right it can literally take an hour it could take two weeks you know like if I maybe I’m not feeling great about this first person maybe maybe I’m now recruiting someone else and you know maybe I’m not getting what I wanted the first time so it could take up weeks but but usually like if you’re talking to someone and you decide this is I want to hire this person it’s like okay start tomorrow great let’s do it I love it so what are some things I know you outdoors everything but what give people some ideas as far as what are some of the things normal businesses owners would outsource and then worsen the wild crazy things that you’re outsourcing so one of the things I would say do not outsource is creative marketing so like don’t don’t hire someone to you’re building a quick funnel don’t hire someone to write your message like you’re the business owner you know the customers you need to write your message you need to be the creative person I’m not saying you have to create the creative you know design is you can hire a designer to do that but you should drive the messaging you know don’t hire someone in the Philippines to create customer-facing marketing materials unless you’re involved in it and then it’s fine do hire someone to manage your clickfunnels do hire someone to manage your social media I’ll tell you this is something that people are super hesitant about I hate Facebook and and I I just feel like it’s the biggest time suck and so it dude it’s like it sucks you if you if you even glanced at it it just sucks and you just wasted an hour right um so for years I avoided it and and two of the girls in the Philippines that work for me we’re always like we got to do more on Facebook can we do this on Facebook can we start doing social media marketing I’m like no we can’t because I don’t I don’t know how to do it and I don’t want to be involved in it so finally they presented me a plan with like here’s what we can do and and I’m finally like okay fine you guys could use kiss I felt bad saying no to them all the time when they’re trying to improve my business you know and and so I was like fine write me some example posts of what you’re gonna do and they sent me some stuff and I was like okay you know I mean this is this is reasonable I would have changed this in this mess and I turned them on I turned him on to write and for the first like couple of weeks I was checking everything and making sure and then I stopped because I was like okay you guys you guys know what you’re doing better than I do here so today all my jobs has like I don’t know 160,000 likes you know if we’ve never done anything anything sneakier or we never bought like sign it’s like it’s all legitimate and I’ve never made a single post that’s impressive John not surprising but impressive so so I mean there’s like crazy amounts of stuff you can outsource design programming webmaster social media content writing customer service admin web map you know anything that can be done online can be outsourced or insourced I love that super cool so as people start looking obviously I mean you have online jobs dot pH what are some of the things they need to be looking for when they’re they’re working with a company like yours what should they be looking for know what how do they pick the right agency to work with that’s a good that’s a that’s actually a really good question okay so there’s a couple ways to find someone that’s really what you’re asking where do you find someone so I own online jobs dot pH but let me start with another option we’ve already talked to it up work where you’re gonna hire a freelancer and in they well you know my opinion on it right and the problem there is is they’re not gonna work for you forever they’re not gonna work here for a long time and and if you hire someone in the Philippines that is not on up work they might work for you forever and that’s just how the loyalty is in the Philippines it’s it’s amazing so you can go through an agency to find someone this is how I got started in the very beginning because there wasn’t another option so there’s tons of companies in the Philippines where they set up an office in the Philippines and they recruit workers and they bring them into the office and they mark up their salaries and they lease them back to you and and that’s fine there’s a couple issues where that one they mark up the salaries you know so like you’re paying $1500 a month and they’re paying that worker $400 a month but you know okay that’s not that big of a deal it’s you know a $10,000 a year thing whatever but the other issue is that generally you have a recruiting pool of like three people right who is your option that’s your option right and the very first the very first person that I had he was great the second person sucked and I there was nothing I could do about it because I didn’t have the option of recruiting for myself another option that I’m gonna give you is Craigslist you can try crate Manila manila Duck craigslist.org but I’ll just warn you there are crazy amounts of scams on there because it’s all free and I mean I heard someone the other day tell me I put a job on Craigslist and most of the most of the responses were from India I’m just saying there’s just so much scamming going on there and online jobs up pH we’re just a marketplace like there’s half a million Filipino resumes so you’re gonna go in and and recruit the person you want to recruit it’s between you and them so when when you ask what should someone be looking for and looking for a company really there’s not that you know there’s like you can go through an agency and and pay the markup and be limited or you can do some work yourself and find the person another option actually is to do some user like a recruiting agency what if they don’t have offices in the Philippines the people work from home but they’ll recruit someone for you and you know like I said before we’re pretty good at it and it’s like 50/50 you know so it’s still just 50/50 nope well I appreciate it ton John any parting words serious we’re get ready to wrap things up here anything else you want our users to make sure they know this course no I mean the reality is you have to try it you know you have to you have to try it and see like does this work for me because otally beer at that you gotta try cuz for me saying I work 17 hours a week and I’ve seen lots of other people do this successfully you know like thousands of people do this successfully doesn’t mean it’s gonna work for you you know you you have to try it and see you know the potential downside is you you spend a couple hundred dollars the potential upside is you get hours and hours back in your life and I think that’s the main thing I want people is kind of a takeaway is no matter where you are in your career your business or your life the most important thing is your time you got to find some way buying back time I don’t care if it’s limited hiring I think the first thing ever hired in my life was a somebody start mowing the lawn and then it was a housekeeper and I mean it just keeps going from there and and all this and you’re like gosh this I’m not good at this I don’t like doing it why should I do it and I’m I can buy back that time and spend spend that time with my family and with others that I really want to spend time with so I think no matter what you got to find some way buying back time and online jobs not pH is a great place to go ahead at least take a start and try it and see see if it works for you love it well John how did they get ahold if they want to reach out so obviously online jobs dot pH anything else I know if you don’t check Facebook you don’t do anything else so I have forced myself to be available through Facebook if you want to message me on Facebook i’ma get also I’m infinitely available through email if you use the contact us link online it doesn’t come to me if you ask for me it will get to me so so I’m available that way well I love the fact that you you live what you preach so that’s pretty cool well John thanks good we’ll talk to you real soon but talk to later Thanks you know one of the things that means a ton to me is the personal reviews that you guys leave on iTunes you wouldn’t mind going out break this show let me know how I’m doing just go to iTunes click on the episode and rate it leave a comment I read all the comments I appreciate all the stars and everything everyone already left for me again I really appreciate it and it’s my way of finding out how I’m doing so if you don’t mind I’d really appreciate it and I again thank you so much for all that you guys do have a great day

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How To Buy Your Time Back – John Jonas – FHR #196

How To Buy Your Time Back – John Jonas – FHR #196

Scaling Webinars On The Phone – Kim Barrett – FHR #195

Scaling Webinars On The Phone – Kim Barrett – FHR #195


Why Dave Chose to Interview Kim:

Kim Barrett is one of ClickFunnels’ Two Comma Club Winners. Kim is amazing at monetizing multiple sales paths with the same lead through one funnel. Kim’s use of the thank you page and new opt in strategies have helped him earn the coveted 2 Comma Club award. More importantly it has helped him build a very successful business providing Done For You Marketing Services. Whether you are looking to scale or looking for a funnel to hack to get in the business of serving clients you will love what Kim presents.

Tips and Tricks for You and Your Business:

-Systems results in scaling up and passed that $1,000,000 bench mark. (3:39)

-Who should we hire to lower the energy we put into tasks that aren’t compatible with our skill sets and focus more on what we’re good at? (5:32)

-How can all of us maximize our clients through our funnels? (8:14)

-Kim was able to get sales BEFORE the webinar started through the sales letter he used (12:35)

-Our “Thank You” Pages are really hot real estate for driving up our ability to influence others around us. (17:36)

-Calling is for the winners according to Kim Barrett. (20:20)

Quotable Moments:

“You can’t past that next level which is that $750K and towards the $1,000,000 unless you have a system across all of your businesses. And this is not just from the marketing standpoint but you need to develop systems to each of those new levels and new heights.”

“I think that’s the way true brilliance and true expertise lie is when you can make things simple to understand and your confident in what you do.”

“When people show us funnels and especially when we see their campaigns and stuff, they don’t give people the option to take the next step. Like well if I opt-in for something, generally speaking, I want to get an outcome. I don’t go around opting in just for fun.”

“That ‘Thank You’ Page for us is one of the most expensive pieces of real estate to just disregard.”

Other Tidbits:

There’s more than one way to skin a cat as many of us have all heard, and hopefully don’t have too much personal experience with. This concept really applies to Kim as he came to find out when it came to webinars. He saw that his skill wasn’t selling to people over the video as most extroverted people are. He instead saw that he was best at selling to people over the phone. As he realized this he began to change his model of webinars to get as many people to buy in before the webinar even started. He got this idea from his realization that he was the kind ideal target of the webinar.

Links:
FunnelHackerRadio.com – http://funnelhackerradio.com/
FunnelHackerRadio.com/freetrial – http://funnelhackerradio.com/freetrial
FunnelHackerRadio.com/dreamcar – http://funnelhackerradio.com/dreamcar

New To ClickFunnels But Want To Grow Your Business?

Want To Join ClickFunnels?

Want To Take ClickFunnels To The Next Level?

Want To Promote ClickFunnels & Earn?

Scaling Webinars On The Phone – Kim Barrett – FHR #195

Scaling Webinars On The Phone – Kim Barrett – FHR #195

3 SEO Tips To Getting Articles Ranked – RL Adams – FHR #194

3 SEO Tips To Getting Articles Ranked – RL Adams – FHR #194


Why Dave Chose to Interview RL Adams:

RL (Rob) Adams has become the go to SEO article writing king for anyone he needs to get ranked. He lost his business 10 months ago. Yet because of his SEO and writing skill set he was able to become the “go to guy” for all of the major marketers in the world. He has literally worked for free providing massive value for the people he wanted to get to know. His dream 100 strategy has more than paid off and now he has deep business relationships that will help him build his next billion-dollar business. He reveals the 3 SEO tips to getting articles ranked.

Tips and Tricks for Your Business:

-The importance and value RL found while working for free. (3:16)

-Rob gives us his top 3 tips of building SEO in your articles. (10:25)
You have to treat SEO like it’s 4th down with seconds left on the clock, go long(form). (11:18)

-We hear about how to cover our articles with information worthy copy to amp them up. (14:26)

Quotable Moments:

“I’m totally introverted, I’m like Russell. I would rather be in my room typing away on my computer.”

“They were the guys that I was just like ‘Hey you guys so good at what you do. I just want to learn’. Like I sucked at marketing a long time ago. I’m great at software and I’m great at systems but I sucked at marketing. I was like ‘Please teach me!’”

“You have GOT to be willing to work for free if you want to play with the big boys.”

Other Tidbits:

RL Adams has written some 100 articles for top name marketers and has built a relationship with them.

Links:
FunnelHackerRadio.com – http://funnelhackerradio.com/
FunnelHackerRadio.com/freetrial – http://funnelhackerradio.com/freetrial
FunnelHackerRadio.com/dreamcar – http://funnelhackerradio.com/dreamcar

New To ClickFunnels But Want To Grow Your Business?

Want To Join ClickFunnels?

Want To Take ClickFunnels To The Next Level?

Want To Promote ClickFunnels & Earn?

3 SEO Tips To Getting Articles Ranked – RL Adams – FHR #194

3 SEO Tips To Getting Articles Ranked – RL Adams – FHR #194

How Vulnerable Are You In Your Marketing? – FHR #193

How Vulnerable Are You In Your Marketing? – FHR #193


Why Dave Decided to Talk about Our Vulnerabilities:

People buy on emotion. This requires you to connect with your audience. There is no better way than by being vulnerable. But “How Vulnerable”? There is a fine line from being authentically vulnerable and being vulnerable only to sell. People can see right through this and it can hurt you more than help you. Dave reveals an example of where being totally vulnerable actually connected with the audience and helped sell over 50,000 copies of an E-book in less than 5 months.

Tips and Tricks for You and Your Business:

-Natalie, a good friend of Dave’s, is a prime example of using your vulnerabilities in marketing. (1:32)

-Dave gives us an example of vulnerability from his own life to help us all see how it correlates to our own marketing (7:34)

-We learn that what you might perceive as a hindrance is an opportunity to explore for others. (11:16)

Quotable Moments:

“The fascinating thing to me is the massive amount of success she had because she connected so pure, and so raw, and so vulnerable. “

“I see a lot of people who use vulnerability as a power tool to almost take advantage of people. That’s not what I’m talking about here. This vulnerability is how you truly feel”

“This wheelchair wasn’t a symbol of limitation. It was a symbol of freedom.”

Other Tidbits:

Vulnerability lets people know your real, so it better be real. There is nothing that will hurt your business and credibility in the industry than presenting yourself as someone you’re really not. If you truly want to help those in your influence, then you need to show them how the product has helped people like them. That person can potentially even be you.

When we allow ourselves to become vulnerable with our audience we build a relationship with them. And what happens when you have a relationship with somebody? They trust you. With this trust your audience will be more willingly to confide in you and trust you with their testimonials.

Links:
FunnelHackerRadio.com –
FunnelHackerRadio.com/freetrial –
FunnelHackerRadio.com/dreamcar –

welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales dominate their markets and how you can get those same results here is your host Dave Woodward welcome back to fun lack of radio this is a fun topic that’s a topic that’s actually really personal and I hope at the same time helps you in your marketing god this is the whole concept of vulnerability and how vulnerable you actually are in your marketing and how it actually impacts you in the way in which you connect with your audience I’ve been going back and forth on this it again props out to Russell I love him like a brother and he’s a dear friend and I because he’s that close to me he’s able to give me a lot of the counsel and advice that I probably wouldn’t take from others but it was really fascinating the other day when we were talking about the importance of of being more emotional and expressing those emotions and let him people feel the feelings that you’re having and it came up just the other day when I was we did a Facebook live yeah yesterday with Natalie Hodson and with Kailen and it was fascinating because I look at Natalie and the things that she’s done and her success has come because of her vulnerable tough work vulnerability what I mean by that is she started off when I first met her over a year ago she had kind of a product similar to a Dollar Shave Club basically was a dollar Fitness Club where basically got a fitness a dollar a day fitness tips and things and she was having success with it but not the success that she was hoping to really get not the real true to common club type of a success that she was wanting and so she ended up as she was doing one of these videos she actually ended up peeing her pants on a live video and obviously most of us would be totally humiliated couldn’t deal with it and would have shut the camera off she kept the camera rolling and she kept the camera rolling it was fascinating to me to see how she connected now wasn’t she just peed her pants cuz she peed her pants it’s because she’s had kids and she doesn’t as for a lot of women their dominant muscles and their pelvic floor muscles aren’t as strong and just couldn’t control that part of their bladder and it was fascinating how she was able to be so 100% vulnerable and what ended up happening for her is she’d up creating a completely new product based off of four women who basically have had kids who are trying to control their bladder it’s a medical condition and the fascinating thing to me is the massive amount of success that she had because she connected so pure and so raw and was so vulnerable with those people and her audience just flooded to her oh my gosh it’s been fast I actually was at church I had was walking the halls and overheard I was actually passing by the bathroom overheard two women talking about Natalie and her product and obviously these two women have had that situation happened in their life it was just it was crazy me or him at church hearing about Natalie Hodson and I thought how important it is as far as being totally vulnerable and how that vulnerability actually connected with people under help you understand she sold over 50,000 copies of her ebook she sold over a million dollars in litter I think less than six months because she was so vulnerable and so that vulnerability was exactly what her audience needed she needed they needed somebody to basically take the torch for them and to lead them and to guide them and to be the person who’s gonna say listen this is a real situation this is something that really happens in life and I want to help and because she was that vulnerable she had that massive amount of success it’s connected so many people with her that now anywhere I go it’s funny I hear people talking about it and the great thing is as you get to know Natalie she’s the most genuine pure person who really hurt it’s not a vulnerability that is out there she’s using to to try to take over a market it’s because she cares she cares so much about others who are going through same situation and I hope you understand that as as I see a lot of people who use vulnerability as a as a power tool to almost take advantage of people that’s not what I’m talking about here this vulnerability is where it’s how you truly feel and you’re using that vulnerability to connect with people and as you’re able to connect with these type of people it then helps it helps you be that much more authentic and the people truly feel that authenticity because they feel that authenticity they’re willing to follow you and they’re they’re really are looking for someone to help them so I didn’t really encourage you guys as you take a look at that to become more vulnerable and to express your feelings in a way that connects more with your audience where you’re able to get those emotional stories out personally it’s in my own life it’s been one of the things I’ve struggled with the most I I don’t like people feeling sorry for me and I don’t like people feeling I never want to feel like I’m a burden yet at the same time what I’ve realized is by my not being more authentic and by my not being more vulnerable I’ve actually pushed people away and it’s something I’m really starting to try to work more on in in the way in which I talked the the words that I use I’m try weird Liberty was driving into the office day talking with my wife and we were having this conversation she goes but how do you feel I’m like ah that feeling word again but I really encourage you guys to be much more vulnerable to go out and to find a way of really sharing and if you don’t mind I’m gonna take my own personal Liberty here and try to share and try to go myself and share this story with you in a way that helps me be more vulnerable but helps you kind of see how you can use this in your own marketing or a way in which you can actually tell a story and so bear with me on this one not understand again I you’ve heard me probably talk about this whole back surgery thing and it got to the point where it was so bad at Christmas time we were we were going to see these Christmas lights and it was through a park it was like a mile long walk through this park and there was tons and tons of lights all over the place and I knew I actually wasn’t gonna be able to walk a mile and I thought and do I just don’t just stay in the car and just let the family go do that and like I don’t want to do that I want to participate and so I ended actually asking my son to push me in a wheelchair and it was the most humiliating painful thing to me not because I was in a wheelchair but because of what had happened to me when I was a little kid and it brought back this flood of emotions and I was I was struggling so much with it that I didn’t want anyone to know and so I didn’t share with them but inside I was I was just sobbing what happened I don’t know if you’ve ever had the experience to where you were the last kid picked did for a team or anything like that well I had that experience multiple times when I was a kid due to an illness that I had at the age of 2 I ended up having contracted encephalitis and hydrocephaly big technobabble bottom line is I had water on my brain and it basically got so bad to the point where at the age of 2 I had to learn to walk and talk all over again and had seizures and had all these crazy things happening and and for the next eight years of my life I was on medication to help overcome it and to really control it but I remember as a kid wanting so bad to to not be the last person picked and it was I was always one of the last people because I didn’t have the coordination I didn’t I wasn’t able to run as fast I was able to walk and as the older I got sports became massively important to me by the time I was in high school I was like I’ve got to get involved in running and I threw myself into those types of things and then even in college as far as playing intramural sports and I picked a degree that actually was in physical therapy and exercise science and things because I never wanted us to experience it’s those types of feelings the crazy thing for me was as I’m being pushed in this wheelchair all of a sudden all of this fear came back of what had happened 40 years ago where I was like what’s gonna happen if I can’t run what’s gonna happen if I can’t walk what’s gonna happen if if I can’t be the dad that I want to be and I had this flood of emotions that took over me and I was trying so hard to contain myself and I was so appreciative to my son Christian for pushing me through the park and yet at the same time I I knew others were experienced the same thing and we got to this one point where I turned the corner and here was a person in a wheelchair and you could tell they I mean it was a custom wheelchair this is a they’ve been in their wheelchair for years and I looked at them and our eyes connected and all of a sudden I felt what they were going through but it wasn’t sadness and it wasn’t frustration and pain it was excitement and how excited they were to be out in this park and they this wheelchair actually wasn’t a symbol of of limitation it was actually a symbol of freedom and this has allowed them to go and experience all of these crazy cool things and they were smiling they’re joking around with the people they were were with and it totally changed my state and I’m like Who am I to be so sad and frustrated because I don’t have what I want right now when other people are in the situation and what I’m looking at is a is something that is limiting to them it’s mobility its freedom its excitement and they were you would not have known if you were listening to this conversation everything else you wouldn’t have known this person was in a wheelchair these they were so excited they were joking around it was Christmastime they’re just spend all this time with their family and their friends and have this great experience and I’m sitting there thinking what the heck is going on and it totally changed my state to where I was like listen no matter what it’s gonna take I’m gonna get the surgery I’m gonna go through this kind of stuff and I’m gonna get back not only to back to the what a quote uncle would be normal for me I’m gonna get in such great shape that I’m gonna go out and help others do the exact same thing and I thought in life how important is to realize that a lot of the things you look at and you feel are things that are holding you back or you’ve had negative experiences in your life that you don’t want other sticks to hear about I looked at this wheelchair as something so negative and yet this other person use this wheelchair as the most exciting positive thing in their life because it created freedom for them and thought it’s important for us in our marketing to make sure that we help that we use the experiences that we’ve had whether it’s trials and negative things because other people have gone through those same types of things they felt what’s your what’s your felt what’s your feeling or you felt what they’re feeling and you found that by doing certain things you were able to overcome and what other people are looking for is they want you to have empathy and your vulnerability helps empathize with what they’re going through and that allows them to connect with you it allows them to realize that that you’re real that you understand and you can relate to them and it’s been such a huge epiphany for me recently to realize that the experiences that we have in our life are actually tools and resources that God gives us to bless the lives of other people and as a marketer if you would use if you’ll become more vulnerable as as natalie has to realize that you’ve got a message that you have to get out and the only way you can get that out to people is by becoming more vulnerable again it’s something I’m working on a ton I wish I had all the answers and I could say this exactly how it’s done I would highly recommend you follow Russell because he’s probably one of the best at it and really using true feeling without it coming across fake and by being truly authentic and I think that’s the key is that your vulnerability has to be authentic you can’t use it just as a tool to make money but if you’re like Natalie and you use it as something where you it’s an experience that you’ve you’ve had that because you’ve gone through that you can now have empathy for those people who are going through it right then and there who are have these feelings and of doubt or feelings of of inadequacy or feelings that they can’t make it and you can now go through that and say you know what I felt exactly what you are feeling right now and because of this this and this what I found is this has worked for not only me but for literally tens or hundreds or thousands of other people and it gives people the ability then to say yes I can go out and I can do that so I encourage you guys to be more vulnerable find a way of connecting more with people again I appreciate so much that you’re spending time listening to this podcast if there’s anything I can do that would contribute more or help you more in your business please reach out to me I really I want to I want to find different ways that we can share the successes that we’ve had or the people that I meet and the success that they’re having with you have an amazing day I wish you all the best in all and all your success and all that you’re doing inside of your own funnels in your own marketing but also in your own personal life have an amazing day and look forward to connecting with you real soon you know one of the things that means a ton to me is the personal reviews that you guys leave on iTunes you don’t mind going out rate this show let me know how I’m doing just go to iTunes click on the episode and rate it and leave a comment I read all the comments I appreciate all the stars and everything everyone already left for me again I really appreciate it and it’s my way of finding out how I’m doing so if you don’t mind I’d really appreciate it and I again thank you so much for all that you guys do have a great day

New To ClickFunnels But Want To Grow Your Business?

Want To Join ClickFunnels?

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How Vulnerable Are You In Your Marketing? – FHR #193

How Vulnerable Are You In Your Marketing? – FHR #193

4 “P’s” to Creating Undeniable Truth To Sell High Ticket Products – Linh Trinh – FHR #192

4 “P’s” to Creating Undeniable Truth To Sell High Ticket Products – Linh Trinh – FHR #192


Why Dave Chose to Interview Linh Trinh:

Linh Trinh is a master at selling high ticket products. The best part is he sells them by creating undeniable truth. Basically, he helps the prospect realize what Linh is offering is the best way for them to get the results that they want. If you believe in what you sell you have a moral obligation to be the best and do whatever it takes to help others. Linh reveals his secrets to helping 1,000s of people get what they want and shows you how you can to.

Tips and Tricks for You and Your Business:

-Linh’s weapon of choice is the webinar funnel for his clients, and his delivery system for it had to change. (3:57)

-Linh has helped us see the importance of proposing “undeniable truths”. (7:26)

-We can get our customers to see that they are in pain without our solution, the next step is helping them see the possibility of relief we have to give them. (10:00)

-Once we show our audience their pain and possibility they are ready to remember how no one has helped them yet and that this is their problem. (12:23)

-DON’T SELL FEATURES TO YOUR AUDIENCE. (14:42)

-Linh emphatically lets us in on if we want to provide true value to our community we need to charge the price that will allow us to provide it. (17:59)

Quotable Moments:

“When you offer something for free, people don’t value your time. So, what would happen is I would have 3 or 4 of my coaches just waiting around having appointments booked. And they would sit around all day just waiting for people.”

“The really specific questions allow them to visualize the scenario and then allows them to answer the question.”

“The whole coaching process begins even before the coaching begins, it begins at the sales call. The sales call in itself is a ‘breakthrough call’.”

Other Tidbits:

Linh doesn’t sell features that come with his services, his logic is that when you talk about all of the features your product includes it more often causes uncertainty than persuasion.

Links Mentioned by Dave and Linh:
FunnelHackingLive.com –
Online Trainers Podcast –
LinhTrinh.com –

Other Links:
FunnelHackerRadio.com –
FunnelHackerRadio.com/freetrial –
FunnelHackerRadio.com/dreamcar –

welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales dominate their markets and how you can get those same results here is your host Dave Woodward radio on today you’re gonna love this opportunity you have a great and wonderful opportunity hearing from a dear friend of mine from around the world here and I want to introduce you guys to Lynne trend Lynne welcome and thank you so much – how are you doing I’m doing great for those you guys who don’t know Lynn Lynn first of all he has a a podcast I highly recommend guys get to take a look at its online trainers podcast also Lynne is gonna be a funnel hacking live here in Orlando and March go to farm hacking live.com get your tickets because you’re gonna want to beat your after you listen this podcast you’re gonna go oh my gosh I have to get more of Lynne and the best way of doing is being there because he’s actually been one of our hosts at one of our round two r2 comma Club roundtable hosts the coolest thing is you’re crushing it on really doing a lot of high ticket stuff but I love one of the things you’ve always talked about is the importance of building business systems instead of just focusing on a short term action type of stuff so I know that kind of ties into the high ticket but I’d like to if you don’t mind tell people a little bit about yourself real quick and then we’ll dive into this high ticket stuff yeah so I’m based in Melbourne and you know I started as a personal trainer 2007 in 2014 I decided to leave the personal training industry stop trading time for money and and start an online business now I struggled for about nine months I was posting on Instagram doing all the content marketing starting blog posts and I didn’t know how to get clients I didn’t know how to get clients consistently and that’s that’s kind of when I developed and fell all over Russell Branson’s first book home secrets which allowed me to learn about marketing and built funnels to attract people now the biggest thing that we do right now from 2014 to 2016 why would I draw a business – I think doing $277,000 in about 18 months inside of the online fitness space it’s highly competitive and we’re selling packages anywhere from 1,500 to $10,000 to work with me 1 2 1 so since then I’ve gone on to help other trainers become experts of their niche and actually build systems to attract people and get people to chase them and get them to be paid what they’re worth but at the same time help trainers develop a coaching and fulfillment system that doesn’t rely on information only and is so relentless to getting their clients results they’re getting their clients to follow through because you all know that we live in a world right now where the information we’re dying in information people weren’t following through the world is you know becoming you know this disease has increased obesity has increased all these problems have increased yet we’ve got more options than ever and you know the coaching model that we came up with was how do you get people to actually follow through how do you actually get people to come in how do you actually get people to actually like transform their lives not not temporarily not lose weight for 4 weeks and then put it all back on but we talked about transforming their identity so that they become somebody new and when you transform somebody’s identity transform their habits so that’s kind of the stuff I’ve been geeking out on over the last two years and dude it’s it’s been amazing to work with the Russell its demeanor amazing the world with Tony Robbins of working with you guys there at clickfunnels it’s it’s all helping to our growth so ultimately you know what I like to say I know it’s cliche but like upgrade humanity yeah just create better human beings create human beings that don’t even so much of a scarcity mindset of I can’t do this I can’t I can’t do that but giving them hope and to actually pursue what it is that will they want to pursue so Len tell me what what type of a funnel are you using when you’re selling this high ticket stuff I mean how you getting people into your funnel what’s the process like are using applications I mean how do you sell that large of a price point can you guys explain to people what did it you’re doing you have core so we use a webinar phone and women are famill is great because you can take it called prospect who doesn’t know anything about you is never seen you before so we market across the world and a webinar funnel is essentially getting somebody on where they forty sixty minutes with you went through that we share a lot of really great information and the most important thing is driving that belief of what they can do and getting them the outcome now on the hour paid application we do paid applications now because we used to do free and there were some two big main issues that we saw with free applications that number one were the people that apply to work with us another one they probably weren’t qualified enough that is they didn’t know what it is that we we did they didn’t want what we had to offer and they were just applying for the sakes of it so naturally we came up with a lot of objections around price number two that the problem with free applications were we’re getting a lot of no-shows and when you offer something you will free people don’t value your time and so what would happen is that have for my coaches just waiting around having appointments booked and they would spend their day just waiting for people and and that I don’t know if you do a lot of sales calls or sales applications but if you spend your day based around somebody else’s schedule that can throw you off a little bit so I decided okay cool we need to fix this because we’re getting a ton of applications but unfortunately the show up rates were miserable okay and then on the cause they were like a hard slow call and you know we always go back to that question how do I make this better I have I get better results and so I thought why don’t why don’t I just literally pitch on the webinar I go hey guys like the simply this if you want to work with us then here’s what you’re going to need to do what we’re gonna get you’re doing is we’re gonna get you to pay a hundred dollars down and the reasons why we want to do this is simply do the fact they’re number one it makes sure that we kick away or the tire kickers but number two it allows our team of coaches to be able to spend more time with your nationally crafted game plan and at the end of the day if you don’t decide to come and join us on our coaching programs or move forward with us then you’ll get that hundred dollars back so we couldn’t care about your hundred dollars what we do care is that you show up to the call you value the corn you value and respect our coaches time that that there they’re leaving aside so that saved us tremendously and what we see on it right now is that you know how webinar converts really really well so on an auto webinar we’re running an auto webinar right now it’s converting approximately about 6 percent which means for every 100 people that register six people actually putting the hundred dollars submit their application and what happens after that is then our closing rate becomes a lot higher I think when I was closing I don’t close anymore but when I was closing it was about eighty eighty two percent and I closed in about seven minutes and it’s really really cool glad we came Anthony I had I had people from in a circle and I had my own clients watch me close and and the process was just seamless because I could take them through a consultative process and we do something called creating like the undeniable truth I they go at the end of the day if you’re gonna move forward with us yeah they do this or you do that and I show them that there’s every area every other decision that moving forward to us leads the pack and if they actually understand that logically and then they must move forward so we create the undeniable truth on the core dude that is just crazy I want you to repeat that cuz I don’t people ever listen this going what he just say so this idea as far as creating undeniable truth so explain to me what that is and so this is a process that I’d gone through because I’ve been doing sales for so long since you know I remember hustling you on cold core since 2014 and I just thought okay what is the problem out there and we look at the marketplace and I assess the problem and I go okay everything out there is a problem your competitors that are a problem the truth is right now people are not getting the results you and I both know that there is more information out there but disease obesity the ability for entrepreneurs to finish and follow through courses and build businesses and a miserable in the amount of attempts that people spend to get started so I go okay if everyone out there is a problem and I’m the only solution then I need to make sure that they see everything else out there is a problem chances are what are they going to do when they leave the core so I go okay well my competitors are a problem simply because they don’t get you to focus on the internal internal stuff like building yourself changing your habits actually building yourself as a leader so again even if you did leave this call right now and chances are what are you gonna do what have you done so I take them through what I like to call the four piece and the first piece is pain you need to really identify the one biggest pain point that they currently have inside their life and you and I both know like the process that I used to go through was that I used to identify many pads and and my conversation became scattered now I just want to hit that biggest pain point and how I do that is I ask them and and you understand you’re out of time you understand what their general pains are but if I had a magic wand which one of these three things would would you want to fix right now as its have more money as they have more time was this had more freedom and so once they tell us what that pain is I can narrow down and I can Zone in on that pain and I can bring out that point that I want to start by I really try to focus in on one thing the problem that I used to have and the problem that I think a lot of people have with sounds is they try to get into the pen and they try to bring up all the pain so don’t get you don’t get to go deep and when you don’t get to go deep you don’t create those there’s there’s problems and it always comes back to an identity problem like that person is experiencing pain that father might be experiencing pain of losing weight okay that might be the pain but underneath that he feels bad because he’s like he’s having an identity problem because he doesn’t want to be that dad that lets Danny say he doesn’t want to be that mediocre dad so the true identity based problem is assertion that paying with the identity that he feels he has once we bring out that identity we go to the possibility yeah this is the next page and inside of the possibility I simply ask him hey if we were to work with each other 12 months from now I think it was a Dan Sullivan question but I I went more specific because I found with this question that people weren’t able to answer it correctly and what I mean by that is if I asked you Dave what your goes for next year that’s too much of a difficult and answer a question for you to answer you’re gonna be like wow I don’t know right and that just throws people off so I go okay Dave if I’m gonna work with you and you’re not gonna sit down and you’re gonna give me the best the most raving testimonial ever are you gonna say oh my god Lin transform my life and just like the testimonials you see on social media and Facebook what needs to happen inside of your business inside of your life and let’s start with money because how much money do you need to make in order for you to be a raving fan so that the like the really specific questions allow them to visualize the scenario and then it allows them to answer the question because I found a lot of the times inside of silos you’d ask a question and and you would get resistance because they wouldn’t know and most people don’t know what they want so you needed by them you need to allow them that scenario dude I can I can do that seriously I love this idea as far as as that see that you could I mean when you’re going to that possibility you’re not only you’re seeking a testimony before you in the future and you’re taking off of them and putting it on you and then back to them so I think that’s a super cool thing so yeah I thought I might keep going this I love this it’s a pretty supposition to say you’re gonna give me a testimony we’re gonna work together it’s gonna be amazing though what needs to happen inside of your money what is happening with your time and then what we do with that is we we show them the identity of who they can become okay so all this is identity based the pain leads to them showing the biggest pain that allows them to associate with the identity of who they currently are and once they’ve realized through that Chaeronea they don’t want to be there because every single person inside of them has an inkling to be great and they’re dissatisfied that’s why they’re on the call with you then the possibly you need to identify with them okay what’s that Alaskan it look like you do they become and once you’ve got point A to point C I simply go okay well inside of a car right now if I want to go to Boise and I’m in Melbourne and I pulled up two points inside a navigation route how are we gonna get better and I ask them the question how are you going to get there right now and this is what I like to call the next pay the problem and I need to show them the problem the problem is that they don’t know the problem is whatever they’ve tried in the past hasn’t worked so chances are a lot of the times I’ll go well I’ll just do is the thing that I did in the past no I do chances are you did it but there’s a reason why here because it didn’t work can they like want to stick for longer and I’m like that’s the problem you couldn’t stay to it you can stick to the plan you couldn’t stick to the diet and therefore it didn’t work and so I showed them this and I go okay well here’s a problem well here’s the problem all I’m gonna try this and so if you walk through them logically that they don’t know the answer but you’ve essentially done if you created nor three roads and in order for them to move from point A to point B you essentially say to them and guys if you sell and if you sell this way you have a moral obligation to absolutely be the best inside of your field like this is some really really hard really really good and hard selling here but inside of the space so I believe that if you innovate you know that you’re the best then you have a moral obligation to help them and what I’m going to take you through is really really cool because by the end of the call you now actually coach a client to break through and you actually indoctrinate them and you get them excited and now they’re ready to be coached okay but if you don’t take them through this process and if you don’t actually show them that any other pathway it’s the pain they’re not going to be open to listening to what you have to just say and if you don’t get them to that point then they’re not going to follow through so the whole coaching process begins even before the coaching starts it begins with my selves called the sales call in itself is a breaks record okay so that is so killer dude it’s it’s cool and and the way like I can talk about this because the way we do the webinar and the way we get people to apply saves a lot of time which means you know you can go into the sales conversation and coach somebody through this process the 4pd process the time the possibility the problem and then you can go through your path and you and the path simply goes like this a lot of people when they try to sell this stuff they try to sell features and the problem with so many features is guess what Dave when you sign up today here’s what you’re going to get you’re gonna get a Facebook group you’re gonna get a membership side and what happens with that even though you think it’s amazing what with that is now you create uncertainty inside of your prospects mind so Dave if I’m trying to sell you I go do it the first thing that we’re going to do is we’re going to install you with lead generation systems okay so that you can get up these you can get 10 leads a week that’s it okay you want to sell the outcome the benefit so that you can have when you’re selling the path you don’t sell the membership site because Dave if I sell your membership site what do I create I create uncertainty inside of your mind you go well what’s in the membership site what what membership site would I get what’s in it specifically and what happens when you create uncertainty is you create distrust and when somebody a person is only gonna buy from you especially at a high ticket level when they feel completely certain that you have the roadmap and you have the certainty to get them there so when I saw the path I go okay well here’s step number one Dave when you come on and work with us wait I know I know where you want to go I know you’re at a point I and I know you want to get to point B now we’ve done this countless times before you can check out all these results on this page and we show them the results and we go Dave in order for you to get there here’s our proposed plan okay step number one we’re gonna need to get your lead generation system first okay to get your 10 leads now what do you think you could do with 10 minutes chances are would your would your sales increase well of course it would even if you didn’t know how to sell which chances are anybody would know that 10 leads in their business sells and the second thing I talk about is well we’re going to teach you how to convert these leads and then build a system so that you’re not there it’s the same stuff that I’m currently doing that I’m we’re making sales and I don’t have to be there okay and then step number three Dave I’m going to show you once you start getting a hundred new clients in do you know how to coach a hundred clients at scale and you’re like Len a turn and I’m like awesome we’re gonna build a system around that as well first you’re gonna build the system and then the second step to that is taking you out of the system so that you still get clients results without you spending so much time sorry I’m gonna pause it no no the PCI I just want to give me my credit card I just don’t know I mean Dave I I get really excited about this process simply because number one you need to be really good at is that you do and so many people can’t sell it comes down to is they don’t believe in their product they don’t believe that they’re the best they don’t believe that they the best in the market they don’t innovate they don’t continue to learn they don’t double down but when you do you own all the power I can say this to your face and I mean it and I go look Dave by the end of this by the end of these three steps you’re gonna have the result and I expect to just get you back on a testimonial in six months time and we’re going to chat together does that sound good we walk through these four steps and and he creates like the undeniable truth that if they don’t join every other path leads the time and that’s what I mean by this process because it’s such a it’s such a breakthrough moment for them they realize that they need to move forward they realize that what they’ve been doing they haven’t doubled down and you and I both know that more skin may invest in the game the money is great we talk about high ticket and we go a lot of the time sorry for swearing but a lot of the times we invest high ticket so that we can invest in the experience of them we invest they invest in high ticket so that they invest inside of the skin inside of the game so a lot of the times how is set up coaching is we dedicate coaches directly to them we have been that we now have the resources to be able to deliver and fulfill and innovate and a lot of people that don’t so high clear end up selling a mediocre and giving a mediocre service and guess what you’re adding to the problem because if you hand them a mediocre service you can’t give in that detail because you’re not bringing enough revenue inside your business and you live inside of a scarcity mindset your ability to deliver and fulfill and give them my great experience drops drastically and inside of that drop you drop their results and because they invest less money and less skin inside of the game they don’t get the results so how’d you get selling to me is them getting skin in the game and you and I both know this saying like diamonds are created under intense pressure so at the end of the day I ask them and they go do do you have a blanket this is these are objections that we can go through every single day dude yeah but I and plan and like of course we do but here’s what you’re doing when you get onto a payment land dude I’m about to turn you into a diamond and why would you what and you know that diamonds form from impress in intense pressure from rocks right like rocks go through intense amount of pressure in order to become a diamond do you want to become a diamond yes I do that then do why would you remove the pressure from yourself well how’d you do that and you ask them logically to tackle that objection and you of course we do so do you still want the payment plan and they have to think about it do you know what I mean like when do you own what it is that you do you go in there with such certainty and you go in there with such belief because I believe truly it is we’re seeing the results people that pay upfront and get better results people that pay through a payment plan guess what they’re thinking of the way up they’re thinking this month won’t if nothing happens then I can leave that’s the thought process I do are you committed to your results I am Lynn and I’m like I’m sure you are so there’s so many people say that but the next thing is gonna require commitment okay and so we walk them through this process and I walk them through logically and what he texts actually achieve success you and I both know that if somebody invests you know ten dollars in something they’re not going to value it as much as they invests the same thing at $10,000 it could be the same information thereby in their ability to see value and their ability to extract value from the same information difference so this is so cool I had this conversation with Kelsey on our team the other day regarding we have a large event coming up we were talking about payment plans I’m like I just hate payment plans and she’s like well Dave I can tell you we’ve gone through and because it’s a high ticket price point that we’re gonna be selling at you know $3,000 at a live event and I said I just hate payment plan she goes I can tell you Dave right now every time we do payment plans they always they either they cancel the first payment because they quit they give up on themselves or they basically find some way of pointing the finger blame at somebody because it’s not their fault and so I’m not kidding it’s the craziest thing I hear you saying that I’m going I lose tennis and because of that we are not gonna offer a payment plan because I wouldn’t want those people who are totally serious we committed because I want I want them having the results so I get the testimonials absolutely and that’s how every business should run if your business is not running in such a way where you’re getting the results to get the testimonials your business won’t grow you know business that it’s called foundation do the business so good that you’re getting testimonies and then apply all the marketing strategies to it and I see a lot of this stuff inside of the internet marketing space and you know inside of the online space people are so heavy driven by marketing in sales that they forget about fulfillment and then they begin looking at tactics to get people in what payment plan to a stop I do I do a free trial and they’re so driven by getting people in but not actually running the actual core foundation of the business which is to drive the testimonials create the desire and that’s how you increase your prices you don’t increase your prices by simply marketing better you increase your prices by giving people better results geez I I’m literally living this daily right now because we’re does that you’re talking it’s about actually inner circle and increasing the prices inner circle because that exact same thing and it’s like people that pay up front chances are if they’re in the seven nine figures they they are they are it’s a crazy yeah-ah lid I love talking to you this has been a crazy crazy opportunity for me and again I I can’t think you know understand you guys you’ve had just a short short taste of we’re not gonna be I can’t I want you guys to meet him he’s gonna be at funnel hacking live and he’s actually gonna be around table host and let me answer any questions you might have so I highly recommend you guys have to go at funnel hacking live.com get your tickets get their most importantly fine Lynn and if you can’t make it how did they get a whole deal in is the podcast on iTunes right now it’s called the online trainers podcast it’s relevant for any coach or expert if you want to learn about the internal struggle you want to learn about mark and who want to learn about creating an amazing coaching experience for your class to build results so they can find me that or they can head over to Facebook and go coach Lynn turn calm and yet that’s the two ways connect with me that so one more time tell them what the podcast is again the online trainers podcast the online trainers podcast so again guys go check out the online trainers podcast or you can find Lynn at coach Lynn Trin yeah I’ve basically written it on Facebook oh my gosh any other parting words here dude I love exactly what click models are doing and I would say to anybody else that’s struggling out there like keep keep going learning how to innovate and ultimately build a business where that you care about and get clients results the biggest thing you know where we went from six figures to seven figures to eight figures this year is the ability to double down and care I mean so many people inside of the online marketing space one automation and they want to have that freedom we’re sold into that idea but if you’re one of the very few people that care you actually build a business that actually matters and you get people coming to you because that’s what people actually want they want to connect them and they want to care man I couldn’t say it better than that with that we’ll let you go Lynn thanks so much thanks Dave I’ll see you a funnel hacking dude that kind of way thanks for listening to funnel hacker radio podcast if you’d like to be notified anytime we release a new episode just subscribe over at Auto hacker radio com in addition to that we’d love to send you a free gift you can find that free gift at funnel hacker radio.com forward slash free trial one last thing is we love giving away cars so if you’d like access to a free dream car all you have to do is go to funnel hacker radio.com forward slash dream car and you’ll get all the details thanks again for listening

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4 “P’s” to Creating Undeniable Truth To Sell High Ticket Products – Linh Trinh – FHR #192

4 “P’s” to Creating Undeniable Truth To Sell High Ticket Products – Linh Trinh – FHR #192

Creating Irresistible Offers – Lisa Sasevich – Funnel Hacker Radio #191

Creating Irresistible Offers – Lisa Sasevich – Funnel Hacker Radio #191


Why Dave Chose to Interview Lisa Sasevich:

Lisa has been creating irresistible offers for decades. These offers have helped her sell over $40 million of her own products and services from home with 2 toddlers in tow. This skill has also helped her business become an Inc 500 fastest growing privately held company. She details her 3 components to the perfect irresistible offer and how you can use them in your business. You can even use them to help raise your kids.

Tips and Tricks for You and Your Business:

-All the activities that you are doing (book launches, genius networks, posts, etc.) might not combine to make the ‘irresistible Offer’. (2:32)

-Lisa gives us a taste of the ‘Irresistible Offer’ by using the tactics on us so we are able to see how we are in need of her services to better our own industries. (7:04)

-We get to hear about the importance of the timing of our offers to make them appear so irresistible. (10:30)

-You have a moral obligation to extend an offer to your audience according to Lisa. (12:16)

-Do you really want to do the heavy lifting for your competition? (14:40)

-Lisa got focused enough to extend an irresistible offer and lets us know how to follow in her footsteps. (18:22)

-Lisa gives us three components our offers need to have. (24:45)

-We need to make our time feel genuine. (31:53)

Quotable Moments:

“…like they’re doing all the activities that they’re supposed to do, but it’s just not all designed to lead to that irresistible offer.”

“You kind of feel like you’re in motion but you’re really just jumping up and down. When you add your offer then you’re going forward. So, it’s about all of the stuff you’re doing, and not stopping them, but when you add this focus it makes it pay.”

“People are so passionate about their mission yet so scared to sell. Yet it’s not a sell when you have something of true value that you want to give to people.”

“That is where you’re building that funnel, you’re selling something online, I believe you are doing 80% of the work for 20% of the profits. You add that live event, have that lead to a high ticket irresistible offer, you’ll be doing 20% of the work for 80% of the profits.”

Other Tidbits:

Dave gives Lisa major kudos for all that she has done. Not only in the realm of business though, Lisa has also left an impact on the home front as well with raising two toddlers as a single mom.

Lisa emphatically relays the importance of not overwhelming your audience. Your product might be extraordinarily simple yet have multiple opportunities for going deeper into complexities. If this is the case, then let your audience know that after they buy into your product. If they only need to find out something basic, give them their answer and if they want to let their imagination run wild after that then you can present them with that opportunity.

Dave and Lisa have gotten to the point where one sale doesn’t move a mountain the way it used to, however changing a life means all the world to them. The first section of this is a very prevalent truth to some of your audiences. Is the second as prevalently known to your audience? Do you feel genuine excitement when your product truly changes someone’s life?

Links Mentioned by Dave and Lisa:
The Irresistible Offer Blueprint – http://lisasasevich.com/funnelhacker
Lisa’s Podcast – https://www.lisasasevich.com/podcast/

Other Links:
FunnelHackerRadio.com – http://funnelhackerradio.com/
FunnelHackerRadio.com/freetrial – http://funnelhackerradio.com/freetrial
FunnelHackerRadio.com/dreamcar – http://funnelhackerradio.com/dreamcar

New To ClickFunnels But Want To Grow Your Business?

Want To Join ClickFunnels?

Want To Take ClickFunnels To The Next Level?

Want To Promote ClickFunnels & Earn?

Creating Irresistible Offers – Lisa Sasevich – Funnel Hacker Radio #191

Creating Irresistible Offers – Lisa Sasevich – Funnel Hacker Radio #191

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