Russell Brunson Net Worth

Russell Brunson Net Worth

Overall Picture


Doctom Secrets

Expert Secrets

Russell Brunson Net Worth

Russell Brunson Net Worth

Russell Brunson is a famous internet marketer who founded ClickFunnels™ with his partner Todd Dickerson.His net worth is reported as over 37 million dollars. ClickFunnels™ began over the last 10 years and since then has gained over 70,000 active users and has sold well and excess of 100 million dollars.

Russell Brunson has been instrumental in bringing internet marketing to the masses. When ClickFunnels™ began there was only about 30000 people worldwide that were doing internet marketing. Through the popularity of Russell Brunson’s books, videos, webinars, courses and live events, Russell has grown the number of people dedicated to internet marketing single handedly. He has contributed a lot of money and efforts towards charitable organisations such as operation underground Railroad.

Brief History – Russell Brunson Net Worth

Russell Brunson was born in Utah and as a child he became fascinated with sales and marketing and he spent a lot of time analyzing junk mail, radio commercials and sales techniques of direct sales experts. Russell was as successful wrestler and he achieved very high levels in the sport. He attended Boise State University where he met his wife and they have five children together.

Overall Picture Russell Brunson Net Worth

Russell Brunson net worth is reported as 37 million dollars. His company ClickFunnels™ is a software-as-a-service company and has an estimated value upwards of $500,000,000. Brunson is followed by millions of entrepreneurs around the world and he has sold over 200,000 copies of his marketing books. He has been featured in national TV shows and has collaborated with some of the most successful business people in the world.

Start Of His Career – Russell Brunson Net Worth

Early in his career Russell created a product to sell potato guns. After realizing that his cost per click was going up for his advertising, he started adding upsell pages to his offer to boost the average order value and the concept of ClickFunnels™ was born. Within a year of leaving university, he had made his first million dollars selling products.

Dotcom Secrets – Russell Brunson Net Worth

Aside from Russell Brunson’s work on ClickFunnels, he has written books including “DotCom Secrets: The Underground Playbook for Growing Your Company Online“. In this book, Russell shares the secrets that he’s learned about driving online sales from helping 10000s of entrepreneurs sell millions of dollars of products, and services. It is NOT just another “how to” book on Internet Marketing. It is NOT about getting more traffic to your website – yet these secrets will help you to get exponentially MORE traffic than you’ve ever experienced before. It is NOT about increasing your conversion – yet these secrets will increase your conversion MORE than any headline tweak or split test ever could. In Russell Brunson’s experience, after working with hundreds of thousands of businesses he realized that low traffic or conversions are symptoms of a much greater problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). Inside this book will find the actual playbook we created after running thou- sands of tests and perfecting what works online. You now have access to all of the processes, funnels and scripts that we used to scale companies online. DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business. DotComSecrets was created to help entrepreneurs around the world to start, promote and grow their companies online.

Expert Secrets – Russell Brunson Net Worth

Russell also wrote “Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice“. In this book, Russell shares how he’s sold close to $400 million by building a mass movement of entrepreneurs who paid to hear his message. It doesn’t matter what message, product, or service you are selling online, if you don’t build a mass movement of people who will pay to hear your mes- sage, it’s unlikely you will achieve success. Find your voice and give you the confidence to become a leader… Build a mass movement of people whose lives you can affect… Make this calling a career, where people will pay you for your advice… Your message has the ability to change someone’s life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone’s health, grow a company or more… But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it. Expert Secrets was created to help entrepreneurs around the world to start, promote and grow their companies online.

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How To Make Money Online As A Beginner Tai Lopez And Russell Brunson | Part 3

How To Make Money Online As A Beginner Tai Lopez And Russell Brunson | Part 3

If you are a beginner entrepreneur trying to learn how to make money online in 2019, this video is for you! In part 3 of our five-part series with Tai Lopez and Russell Brunson, we are talking about a key strategy that you can use if you’re a startup or taking your online business to the next level. Subscribe:


Using the concepts in Russell’s book Expert Secrets, one of the key aspects to business marketing is positioning yourself as an expert. Finding your voice is important, even if you are a startup, because you have a greater chance of successfully making money online. The key thing to remember is just to practice, test the market with your sales funnel, and keep going. You never know what “the thing” will be that will shoot you to be an overnight business success.


Missed the last episode of our series with Tai Lopez and Russell Brunson? Not to worry! Click on the link below to watch the playlist of this series:

If you are a beginner at making money online and looking for ideas, we suggest watching this video we made on affiliate marketing:



2. ClickFunnels™ 14 DAY FREE TRIAL:

3. SOME GOOD CONTENT TO BINGE: New to Funnel Hacker TV? Check out the playlist below! You’ll find great entrepreneur resources, business tips, and marketing tools.



5. LET US LOOK AT YOUR FUNNEL: We do a live show every Friday called Funnel Fridays where we look at one lucky winner’s sale funnel. AND it could be YOURS! Join here:


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Epiphany Bridge Marketing with Tony Robbins & Russell Brunson (Part 3)

Clickfunnels™ Epiphany Bridge – Tony Robbins And Russell Brunson Part3

Clickfunnels™ Epiphany Bridge: We are back for our final episode of the Epiphany Bridge – Tony Robbins And Russell Brunson! In this interview, the guys are talking all about how to sell anything online. Knowing how to sell is pivotal for any business and Russell shares one of his biggest sales tactics that will make selling so much easier for YOU!

Clickfunnels™ Epiphany Bridge: Marketing Strategy with Tony Robbins & Russell Brunson

– Hey this is Russell again, I want to welcome you back to part three of my interview with Tony Robins. I hope you’ve watched part one and part two. If you haven’t yet, go back to the beginning of this playlist and watch those first. Help you get all the context of the interview and now we are transitioning into the third part of the interview. Which is, for me, my favorite part. It is understanding the mastery and mastering a concept called the Epiphany Bridge. What is the Epiphany Bridge? It is the way you tell stories to get customers, to get people, to get prospects to come and become leads, become costumers to buy your products and your services.

And these concepts they work in all types of businesses. In fact, during the interview, Tony asked me, well how does this work for a real business? Not a infomart, you know information business or an internet business, but a real business. And I shared a story about one of my friends whose a chiropractor. I don’t want to ruin that part of the story, you’re gonna love it. But, how he used these epiphany bridge stories to grow his practice here locally in town as well.

And so, there’s a whole bunch of cool things you can learn about storytelling, story selling, how to give people the transformations they need when their buying your products and your services. You’re gonna love this. It’s my favorite part of the whole thing, so let’s jump right in now to part three of the interview with my friend Tony Robins. – Tell us about the Epiphany Bridge and how you can use that concept to sell just about anything, without actually selling anything. –

Actually, got a little white board for you to show this. I did my homework, prepared for today, so this is funny, most people if they’re trying to sell you something, they come to you and they try to pitch you logically on the thing, like why they believe in their thing. So I drew this out one day, and this has been huge for me and for everyone that goes through my coaching stuff. Is this thing called the Epiphany Bridge. What happens is like, this is us, right here, right? And we’re living our normal life, I could use this example, before I met you, before I started going to your things, life was good, I thought everything was perfect. And then I was introduced to you and I had this epiphany where it was like life is good, but I’m seeing things in black and white, now things are colorful.

Clickfunnels™ Epiphany Bridge

Clickfunnels™ Epiphany Bridge: Emotional experience is important

For me, it was huge. So I went on this journey where I went on this big Epiphany Bridge and what happens is we come over here to this side of the bridge. What happens over here is we start studying, we start learning, we start geeking out. And so, I went to all your events, read all your books multiple times, your courses. For you, I’m in the Tony world, right? I understand your language patterns. And then I go to my wife and I’m so excited to tell her I learned all this stuff, and the first thing that we all do is we jump over here, and this says techno babble, we jump and we start trying to logically convince the people around us. Like, oh yeah, you could learn this thing, and we spew out this techno babble and they freak out. They’re like, “ugh” and they run away right?

What we have to do, if we want to sell something to somebody, we have to come back to this thing. We have to remember what was the emotional experience that we had that gave us that big epiphany. If you understand an emotional experience, then that’s how you sell someone. I come back and I tell a story, when I tell that story, my goal is to get people to have the same epiphany that I had, if they have that same epiphany then I don’t have to sell them anything. They have that epiphany, they go “wow that’s true” and they’ll go sell themselves logically all day long.

I just have to come back here, remember the experience I had, and become really good at telling it. In the book, it’s not just like telling a story, I walk through like the process and the scripts, and how to control their state, and this is a huge thing I learned from you, ’cause how many people tell a story and one person tells a story and something happened, and you’re like “okay cool”, you try to explain it three or four times and finally you say, oh man, I guess you had to be there, if you were there you would’ve experienced it.

The biggest thing I’ve always seen people struggle with they try to get into business, they try to sell their advice, and things like that, is they get into this used car salesman mode of trying to learn how to close people, and I’m like “no, it’s not closing” What was it that got you fired up, if you can remember that moment, and you get really good at telling that story then they’ll feel that and they’ll get fired up too, and that’s the key. And so we understand that and this book is all about that. – As you know leadership is all about transferring emotion because logic does not get us to take action, there’s not enough juice in the logic right? When will we have enough logic to justify an emotional decision?

Clickfunnels™ Epiphany Bridge: Whats the biggest misconception of marketing?

What do think is the biggest misconception about marketing today, and what do people, if they only did one thing to change their marketing for the better, what would it be? – I think the biggest misconception is that people and this comes down to everything I learned from you, People are so tied to their significance that when they try to sell themselves their business that they try to posture themselves all the time and posturing deflects people, even though it makes you feel, I don’t know what it is, the more vulnerable you get, the better it is. We have our high end coaching programs for less, how do you sell that Russell? I’m like “I show a ten minute video of me telling my story of my wife and we’re trying to have twins, cried three or four times in it, and I tell that story, I’m super vulnerable, and people connect with me and then they follow me.

It’s about connection and being vulnerable is that’s what get people to draw into you, it’s not significance or stature, its vulnerability, and that’s what gets people in. And that works for any business, I had a friend who’s a chiropractor, I was trying to help him, and it was funny, ’cause he was trying to sell like all the other chiropractors talked about their fees and all this stuff, and how the adjustment and alignment and all this technical stuff and I kept asking him, finally one day, I was like “why are you a chiropractor”, and he told me this amazing story about his wife got in a car wreck and he was in dental school at the time, and she got injured really really bad and took her to a medical doctor, a couple places and nothing helped.

Finally he took her to a chiropractor, and he adjusts her and literally changed her life and he loved it so much he dropped out of dental school, and then he went and became a chiropractor, now he loves it. And so we got a video of him telling that story, that emotional, I got chills just telling it again told that story, put it on Facebook, and his practice was struggling, as he was trying to be a salesperson, blew up overnight as he started sharing his story and becoming vulnerable with people.

That’s the future market, it used to be slick sales letters, good copy, all that kind of stuff, that’s what worked before today, as people are watching your video, they’re Googling your name, and Facebooking you, doing everything, if you’re not vulnerable at all times, and being yourself all the time it’s too easy to not know and it’s all about just that connection, that’s marketing today, and that’s where it’s going. –

Clickfunnels™ Epiphany Bridge: The Expert Secret Book

That’s what I love about you brother, you’re the real thing, it’s so rare unfortunately, ’cause you know the more you try to prove you’re the best and try to convince people and try to be significant, the more they want to prove they’re more significant than you.

You’ve never done that, I love that you share openly everything, your failures, successes, but the level of succession generated is second to none, I really want people to get your book, so what’s your offer for them so they can go pick that up? – I pre-bought a whole bunch of copies of this during our launch, so I’ve already paid for the book, so I ship them to Boise, and now they’re in a warehouse in Boise, and we’ve gotta ship them to you, so I think in the US it’s $7.95 international I think it’s $14.95 but we’ll ship it out to you and basically, I want people to read this, I tell everyone, I believe this book will change your life but more importantly, it’s gonna give you the tools you need to help change other people’s lives, and that’s the gift I have for everybody. I hope you guys read this book and you love it, and I want to thank you for letting me share this with your audience, I just appreciate you, you’ve changed my life, my wife’s life and half our staff, you know, everyone here, so grateful for you.

Hey this is Russell again, and thank you so much for watching the third and final segment of my interview with Tony Robbins, how cool is that? If you missed any of the other ones, go back in the playlist and watch video one, video two, video three, to get the entire picture of everything you need. Now, on top of that, I want to be able to keep giving you amazing business building advice just like this. So what you need to do right now, number one, you need to subscribe to my channel, we’re always dropping amazing videos show what to do and how to do it, and if you’re missing these things how am I supposed to help you and serve you? It doesn’t cost you any money this is all free, and we’re giving it to you to help grow your company and grow your businesses.

Number one subscribe to our channel, turn on notificaitons, that way, on your phone it gonna pop up when we drop new videos, you’ll get emails, you’ll get notifications, if you don’t turn on notifications, you’re not going to know when new stuff is coming out. I’m killing myself over here creating the best content possible to give you and to serve you. So make sure you are subscribed, turn on notifications, and then the last thing is if you want a copy of the Expert Secrets book, this is what Tony and I were talking about the whole time, there will be links somewhere on the screen, click on the link, get a copy of the book, it’s free, you just cover shipping and handling, and in here you’re going to understand how to build an expert business, okay? And so, that’s kind of it you guys, thank you so much for subscribing, that said after you’re done, after you’ve turned on notifications, you subscribe, go check out some other videos, have some fun, leave some comments, we love to hear from you, thanks again for listening, and we’ll talk to you soon.


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ClickFunnels™ Business Success – 10x Your Business Success (Part 2)

Tony Robbins and Russell Brunson How To 10x Your Success in Any Business (Part 2)

ClickFunnels™ Business Success – 10x Your Business Success (Part 2)

ClickFunnels™ Business Success

ClickFunnels™ Business Success: Welcome to the second video in our series with Tony Robbins and Russell Brunson. In this episode, we talk about how to position yourself as an expert so you can 10X your business. This business strategy happens to be what both Tony and Russell have done to be successful and they explain how you can apply it to any business. ClickFunnels™ Business Success

Different Types of Business: ClickFunnels™ Business Success

– Hey everyone, this is Russell Brunson again, and I wanna welcome you back to part number two of my interview with the man, the myth, the legend, Mr. Tony Robbins. If you haven’t watched the first part of the interview yet, go back up in the playlist and watch that one first, because you don’t wanna not watch that before you get to part number two. ClickFunnels™ Business Success

Now in the part number two, I’m excited for you because in here, we start diving deeper into the different types of businesses, and I go through two types of businesses I call ’em two expert businesses. One of ’em is where you become an expert selling your own products, like I was a potato gun expert, Tony Robbins is the personal development expert right?

So there’s that type of business, but the other side of it, which a lot of people don’t know about, is let’s say you already have a business, you’re selling physical products on Amazon or ecommerce things or you have a gym or maybe you are a chiropractor, or dentist, or financial planner like, if you have an existing business, you could also apply the expert strategies, that Tony and I are gonna talk about next, into your business. Now on top of that, you’re gonna learn a whole bunch of other things, like how do you create a tribe of people, what’re the three commonalities in every single tribe? ClickFunnels™ Business Success

Expert Secrets Book: ClickFunnels™ Business Success

Every mass movement that’s even been started from the beginning of time ’til now, what is a new opportunity, how do you create one, and a whole bunch of other amazing things, that you are gonna love, so with that said, let’s jump into part two of the interview with Tony Robbins. – You know in your book you talk about the two types of kind of expert businesses.

You know, the people who don’t wanna be an expert also, but just wanna grow their company, you know, how would this work for them as well? So many you can give us those differentiations so people have an understanding how to look at this. – Yeah definitely, so the first kind of expert business is one I think people are familiar with, is, I look at you like you are the king of this, right?

Like doing books and seminars and like positioning yourself as an expert, and that’s like a big piece of this, which is really really cool and I think anybody who’s got any kind of talent or specialized knowledge or something they’re passionate about can do that kind of business. And you can make great money, you can serve people.

Understand Business Principles: ClickFunnels™ Business Success

But I know there’s a lot of people that come in my world they’re like, well, Russell, I don’t wanna do that, like I own a software company or supplement company or I’m a chiropractor or whatever those things might be, and it’s interesting like when I launched our software company, ClickFunnels™, like, it’s just a, it’s a boring software company, and we’re competing against other boring software companies. And but I was able to take all these principles we teach in here and kind of attach like a person to a software company. ClickFunnels™ Business Success

And we took it from no members to, right now, actually today, we passed 40,000 active members inside of ClickFunnels™.I think one of the fastest-growing non-VC backed startups in the world, and it’s because these principles like you take it, and it takes any kind of business and lights it on fire, in fact, I’ve got a friend who’s a financial planner and he’s, there’s how many financial planners, in Boise, Idaho, where I’m at, there’s, you know, a thousand of ’em here. But people come and they actually, they will fly over like 30 states to get to him, they’ll pay him 10 times more, and he does the exact same thing, because he’s positioned himself as this expert.

And we understand that it’s like man, like you can charge more, you’re no longer a commodity, people will come to you, you can serve people the higher level, like so many cool things come when you understand how to wrap these principles into any type of business, it doesn’t just have to be an expert business. -And I think, positioning as an expert you know, one of the things I love about what you do is you make sure the person is an expert. (laughter) So tell me, what’s the pattern that you started discovering, you talked about this in the book, that you know, every mass movement really starts with, I think it was three patterns, if I remember correctly. Yeah, it’s cool ’cause when I was creatin’ this book, and I’m just like you, like I learned this from you, I model everyone right? ClickFunnels™ Business Success

Look At The Best Business Experts: ClickFunnels™ Business Success

So I’m like okay, I’m building a software company, who do I model, who are the best out there? And I was looking at everything. Initially started the business, I look at like Apple and Steve Jobs and like, what did he do? And then I started looking at like Tesla, and Elon Musk and the I started taking a step back and I looked at politics and like, what are the people that are winning doing, versus the people that are losing, then I went and took another step back and I started studying everything from like.

The really negative like cult and how did they work and then religion, and everything in between and it was cool, as I was going deep into study, and I know you’ve done this before, you’re going through stuff and all of a sudden like, I started seeing this weird pattern. And I was in a point of immersion where I was like, for three or four weeks just geekin’ out, and it was cool as soon as I identified the pattern then I started looking at our company I was like, okay, we’re doing parts of this, or maybe one or two things, but now that I know it, how can we amplify and what are the things we can do to make it better, and so we started doing all of those pieces and then we tested them and then we’d see what would happen, and so the book’s kind of cool ’cause it gives you. ClickFunnels™ Business Success

Business Strategy: ClickFunnels™ Business Success

And I’ll show you in a second, it shows you the strategy, here’s the three things that’ll happen, then it shows, here’s the practical application that we did inside ClickFunnels™, we did these four things, and that’s what got us from, you know, 20,000 members to 30,000 within like a three month period of time, what’re those things, and so I’ll show you guys, in my books, I’m a big doodler. ‘Cause that’s how my brain works.

But like there’s tons of sketches, like this is a sketch from this so, this right here, this is the three things every mass movement from the beginning of time, all it’s had now kinda goin’ through real quickly, number one is all of ’em have some type of charismatic leader, and that’s a big thing ’cause it’s hard to connect to just a brand. Longer term you can do that, but initially, especially like, it’s a person you connect with that gets you to wanna follow.  The number two thing in the pattern is all of ’em had like a future-based cause, that they were taking people towards. ClickFunnels™ Business Success

And one of the coolest ways I found, I talk about this, I went through all the US elections from the one that just happened all the way back to like George Bush, or excuse me all the way back to George Washington and what’s interesting is I was able to find most of the campaign slogans on both the sides like Republican or Democrat, it didn’t matter who won, what party or whatever, but the ones that won, all the candidates had like a very future-based cause. Think about Trump was, let’s make American great again. And all the people that lost had a very present-based cause like Hillary had, I think hers, the two or three slogans of kind of hers like, I’m with her, and very present-based things.

ClickFunnels™ Business Success

Expert Secrets: ClickFunnels™ Business Success

Even back when Obama won, Obama’s all about change, and Bush wasn’t and then like, it’s interesting and so, I started realizing that and so inside of our big mass movement we were trying to create, I realized like, we need a future-based cause, like what is that, so we created one and then we figure out how to amplify it and we show all the examples of how we’ve done that, and that gets people to want to come with you. And then the third thing, and this is probably the least understood but I think the most important is every mass movement, they, the leader offered their people a new opportunity.

Which is, they didn’t come and try to just help people become better, but they were like look, this is a new opportunity I wanted to– – How would you define, so a lot of people don’t make that, I don’t sound simple, but how do you define a new opportunity if your mind? ClickFunnels™ Business Success:

Yeah, so there– – So many people take something that currently exists, and they convert it into seemingly a new opportunity, I’m just curious, what’s your definition? – So for me I look at like, whatever customer we’re trying to serve, right, they’re coming to us and they want a result, so they have, this is the result I wanna get over here.

And usually, we’re not the first person they came to. Like usually, they’ve been trying to get this result for a while. And they’re in some vehicle, and I like visualize it as a vehicle, they’re in a car, they’re in a vehicle, they’re driving to get to that result, and so, what most people do in business success is they come and they sell what I call improvement offers, so they’ll come and like, oh that vehicle you’re in, well, it’s like, let me step back, so an example, let’s say you’re into weightloss, let’s say you wanna lose weight, so the vehicle you might be in, let’s say it’s the Atkins diet, or it could be whatever diet right?

Think of a New Opportunity: ClickFunnels™ Business Success

And that’s the vehicle, and they’re in that thing. And so an improvement offer’s coming back and what most people do is like hey, you’re in this thing, I’m gonna make that experience better for you, we’re gonna, whatever, they try to make it better. But the hard thing is that, someone knows what that experience is like, they’re in this vehicle, trying to get their result, and if they’re not happy like, they’re not happy, and it’s no matter how hard we try to make that process better, it’s gonna be, you’re always gonna have tons of friction.

Whereas if I come and say look, –  Compare you to them even if you’re different. – Yeah exactly, so if I come and I can create an actual new opportunity and say look, get out of the vehicle you’re in gettin’ that result, come over to this vehicle, it’s completely different it’s a new opportunity, this is what’s gonna take you over here, that’s how it cause issue changes. ClickFunnels™ Business Success

One of my favorites, it’s a friend you and I both have, Dave Asprey, he came in with his movement, he’s like look, you’re gonna eat high fat, put butter in your coffee, all sorts of things, and people are like what in the world? – Haven’t you ever heard of that description before? You told him he was nuts! (laughter) He’s gonna end up so genius. – Oh so brilliant, and everyone’s jumpin’ from their vehicles comin’ to here ’cause like, I don’t know what they’re doin’, but that sounds way better and they come over and he’s built a huge mass movement, huge company, supplement company, retail stores, everything based on this new opportunity he provided people and it was brilliant as you know.

Hey this is Russell again, thank you so much for watching part two of my interview with Tony Robbins, how crazy is it that Tony interviewed me? Like, uh, still can’t even imagine and believe that this is like my life, so exciting.So, with that said, video number three is dropping a couple days from now.I do not want you to miss it so, this is what you have to do, number one, subscribe to my channel, that way, you get notified when all the videos come through but number two, you have to click on the bell, get notifications, if you aren’t getting notifications, you’re not gonna know when this video comes out, ‘kay, so subscribe to the channel, turn on your notifications.

Expert Secret Book: ClickFunnels™ Business Success

That’s what you need to do right now, and that way you’ll get video number three when it drops, and you’re gonna want video number three ’cause video number three, we talk about my favorite part of the Expert Secrets book, which is the concept of epiphany bridge stories.

Like if nothing else, everything you’re gonna learn in these interviews and in this book, that is the most important part is the epiphany bridge stories, you’re gonna be learning about during the third part of this interview. And with that said, if you don’t have your copy of Expert Secrets book, like what’re you waiting for?

ClickFunnels™ Business Success: They’re free, you literally just pay for the shipping and handling, I send it to you for free. So somewhere on this screen there’ll be a link to it, click on it, get your book, and then make sure you are ready for video number three because this is the best part of the entire interview with Tony and me go into epiphany bridge stories, but do not miss it, with that said, I will see you guys in a couple days on the third and final video in this series. ClickFunnels™ Business Success


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Tony Robbins And Russell Brunson Talk About How To Start An Online Business (Part 1)

Clickfunnels™ Business Success – Start An Online Business (Part 1)

Clickfunnels™ Business Success

Clickfunnels™ Business Success: Welcome entrepreneurs to our series with Tony Robbins and Russell Brunson where we explain the ins and outs of how to start an online business successfully. It’s all based around the principles in Russell’s book called “Expert Secrets” which outlines what you need to do to make money online.

Clickfunnels™ Business Success: $100 million in sales

– Hey everyone, my name is Russell Brunson and in a few seconds from now I’m gonna actually show you an interview recently I did with my friend Tony Robbins and I talking about how to start a business online. But before we get into the interview, in case we haven’t met yet, I just wanted to introduce myself.

My name’s Russell Brunson, I started a software company a few years ago called, you may have heard of it. This year they did over $100 million in sales, which is kinda crazy. But this interview with Tony was all about you and how can you start a business online. And what a lot of people don’t even know is that when I got started initially, the first thing I sold, I talk about it with Tony, was a DVD teaching people how to make potato guns, yes. Potato guns like this.

And so that’s how I got started, selling things like this. So for you, it doesn’t matter what you’re selling. If you have a product, an idea, a service, something, this interview’s gonna help you understand how to actually sell your products and services online, which is exciting. Now this is the first of a three-part video series.

Each part is gonna walk through part of this interview with Tony. In the first part you’re gonna learn about how I got started and how you can get started as well. You’re gonna hear stories about people like Brandon and Kaelin Poulin who were just like you initially, didn’t have a business, but they were excited, and now they’ve launched this huge company, they sell products internationally all around the world and you’re gonna hear some of those stories during this interview, so. I’m excited for you, I hope you love this, you’re gonna learn all the tools and techniques you need to start your own business online and how I’ve done it, and you’re gonna have Tony actually interview me about the whole process, which is a ton of fun, so. With that said, let’s roll the video and check out the first part of the interview.

Clickfunnels™ Business Success: Build a Tribe, and Change the World!

– I’ve known Russell for about, I think about 15 years, 14, 15 years now. I’ve got to know him really well over the last decade or so and what I love about Russell is, you know, so many people are looking for ways to maximize the business or to find a way to produce a secondary income and most of the stuff that you see online is disappointing would be the nicest word I could give for it. (laughing)

There’s just so many scams, there’s so much B.S., and what I love about Russell and the reason I wanted to introduce you two briefly today is he has a new book out called Expert Secrets. The subtitle is “Help you find your message, “build a tribe, and change the world.” You just hold that up so we can all see that. (laughs) – There it is. (laughs) – And, and it, it just, what I love about Russell is just, he’s the real thing.

Why don’t you share with my audience a little bit here about how you got started in this business and a little bit of your approach to and how it differs from so many other people out there. – Yeah, so. (laughs) I actually got started in this business, man, it’s been, feels like yesterday but it’s been, you know, 10, 15 years now. And it’s funny ’cause I, I was the same way a lot of people were, I didn’t know a lot about business, I was tryin’ different things and learning from different mentors, and, and one of the very first things I ever created, in fact I sent you the first one I made, actually, was a potato gun.

And we’re making those for fun, and we had so much fun makin’ potato guns and shooting ’em and having just like, the time of our life, and then one day, I, they did like, I wonder if anyone else besides me is interested in information about potato guns? And there was nobody out selling any plans or DVDs or anything, and so I thought, there’s my first opportunity, I’m gonna become a potato gun expert.

And we went and made a potato gun DVD, my friend and I recorded it, put it online and started selling it. And it never made me rich, but it was the first thing I sold online which started makin’, you know, 20 or 30 dollars a day and it was like, the coolest thing in the world.

And, and to see people like, take what you knew and actually do something with it. And that’s, for me it’s how it began. And, and then obviously my, I didn’t want my rest of my life to be known as a potato gun expert, (laughing) as much fun as that, that is, and I’m still into that business, or into that hobby, but. That’s how it kinda began and then I started branching out. And, and it. The kinda my next obsession, I started finding other people that were really good and I was like, “Man, these.” Like, one of my friends, I don’t know if you know Howard Berg now, world’s faster reader, we partnered with him and I was like, “You’re the world’s fastest, let’s like, “let’s create informations, like, selling what you do.”

Clickfunnels™ Business Success: Start Making Money on Online Business.

And he, and we did projects together selling his information to other people’s and, and I started getting obsessed with like, helping other people to like, take what they knew and what they were good at and put it out there and, and sell it. And, and then out of the most recent years, obviously we’ve been teachin’ a lot of people doin’ that, we’ve got software that helps people with it, but that’s kinda the, kinda the backstory. – Well you, you, you know, you’ve grown so massively, you’ve got ’em, you’ve serviced every service, almost a million business-owners over the last 10 years?

Yeah, we’ve been over that now, yeah. – That’s amazing. And then you created ClickFunnels™, we’ll talk about it as well but, tell me about how do you differentiate yourself from so many people online? Everybody on the line jumps online, everybody’s got some hook that they’re tryin’ to use to sell somebody something. You know, you’ve really differentiated yourself, I’ve found over the years. What, what do you think has separated you from the others? – I think a lot of people get into business initially ’cause they wanna make money, which is a good thing, that’s what usually start, like spurs entrepreneurship, but.

For me, what I found, I talk about this actually in the very first section of the book to kind of give people context, because then ultimately people feel guilty about that as well. But I know for me like, I was, I was learning, I was growing, and like, there came a point in my life where like no matter how much I kept learning, like, eventually you kinda stop, like it’s hard to keep progressing? Just by learning itself. And I had some big wins, I had successes, and it was like, I love celebrating ’em.

And then the first time I started, like, helping other people and it’s like, “Hey, I’m gonna, like, the stuff I’ve learned, “let me help you with it.” And, and I’d, I’d help people and they’d see their success and I, I’m sure you’re the same way, like, when you see someone else have success, it is a million times cooler than your own success. And like, for me I got addicted to that, I’m like, “Okay, “that was awesome, like, “who else can help and how else can I help?”

And, and my whole focus shifted from like, you know, how do I start a business, make money, to like, these people have messages, they’ve got things that they can, that they know that they can change other people’s lives, and I might not be the world’s fastest reader, I might not be someone who’s good at personal development or finance or any of those things, I might not be the best at it, but if I can, like, my, my gifts, my tools, if I can help them to get their message out, man, like how many more people can we, can we impact, and so that’s why I love working with entrepreneurs because it’s like, one entrepreneur can change hundreds or thousands or tens of thousands of people’s lives and it’s just, it’s so much fun. –

Clickfunnels™ Business Success: Facebook Live!

What’s been one of the biggest campaigns that you’ve run to give people a sense of what the economic opportunity is, and then I wanna follow up and get in to a little bit about the different types of, you know, expert businesses, but. Tell us a story of one of, what’s been one of the big surprises? I know the potato gun’s where you started, but what were the big hits you’ve got, what kind of return did you get, just to give people a sense of what’s possible and I’m, and I remember you telling me how crazy you were over several of these stories, and give me one. – So many cool ones.

So I’ll share one of, one of my favorite, they’re, they’re a younger couple, they are I think 22, 23, they just got married. Brandon and Kaelin, in fact, when you spoke at our event, she was the one that had the Prada purse that you kinda teased. – Oh, yes, I remember that, yes. (laughing) – So she’s like, the coolest couple, the newlywed couple. And the first time they met me, they messaged me and they’re like, “We’re completely broke, “we have nothing, some day we’re gonna be a success story.” I was like, “All right, cool.” And then a year later they came to our event and they came up to me and they’re like

Clickfunnels™ Business Success

“Hey right now we’re doin’,” I think it was 80 grand a month right now, helping women to, to, to transform their bodies through weight loss. And I was like, “That’s cool.” And then they started going deeper and deeper into this. And one of my favorite things is they did a Facebook Live two months ago, following kind of the process we teach in this book.

They did the Facebook Live and it went live and, two things, number one, that Facebook Live they did, they sold over a million dollars worth of products, 22, 23 year old couple. But number two, right now they’re adding 500 women a day are coming into their programs, and they’re taking these women’s lives and radically transforming ’em.

And the case studies are just insane, so for me it’s like, the money’s cool ’cause us entrepreneurs want to know that but like, 500 women a day, every single day, are coming like clockwork into their programs. And they are having this huge impact on people’s health that, it’s just, it’s, it’s like the coolest thing in the world to watch and to see. – Well my, the crazy thing is so many people have beautiful ideas. I knew early in my career, my biggest thing was I had these skills, these abilities and talents, certain things, you know, god gives you and certain things you develop along the way.

Clickfunnels™ Business Success: Expert Secrets Book

And, but I realized my ideas were gonna die on my lips unless I learned how to market, you know? That I was not gonna change millions of people’s lives unless I could figure out how to do that as well. And, you know, mine was so much trial-and-error and there was no internet, per se, that’s how ancient I am. – Hey, this is Russell again, hope you enjoyed the first of the three-part interview with Tony Robbins. And I want you to know, part number two is coming out any day now. When it goes live it’s gonna be here, in this channel, so I need you to do a couple things, ’cause I don’t want you to miss it.

Number one, you need to subscribe to my channel. That way it’ll show up in your subscription notifications. Number two, click on the bell to get notifications because sometimes you subscribe, you don’t get notified when a new video comes, so make sure you subscribe and click on Notification, that way the second video part two drops, you will get access to it immediately.

And the third thing we’ve been talking about this Expert Secrets book, if you want a copy there’s gonna be a link somewhere on the screen. We can go get a free copy of it, just covers shipping and handling, we’ll ship it out to you, that way you can read along and learn all the stuff that Tony and I are discussing in this interview, which is a lot of fun and, with that said, thank you so much for watching part one of three of my interview with Tony Robbins. In part two, I’ll give you a little teaser right now, we’re gonna start going deep into the two different types of expert businesses and how you apply both of ’em and so, make sure you get on that video, make sure you get on notifications so you don’t miss that video, thanks again, I’ll see you on the next interview. Funnels Business Success


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Clickfunnels™ Breaking Silence – Whats Wrong At 10x Growth Con 2019

As A Bootstrap Entrepreneur Have You Ever Felt Like This….? | FHTV Ep 112

ClickFunnels™ Bootstrap Entrepreneur – EY Entrepreneur of the Year Awards

ClickFunnels™ Bootstrap Entrepreneur

ClickFunnels™ Bootstrap Entrepreneur: You are in for a treat in this episode of Funnel Hacker TV because we are taking you behind the scenes of the EY Entrepreneur of the Year Awards! It was a special time for Russell Brunson and Dave Woodward as they were able to see people like Jennifer Garner and Kelly Clarkson. Plus, you won’t want to miss the big takeaways Russell had from the event. ClickFunnels™ Bootstrap Entrepreneur

ClickFunnels™ Bootstrap Entrepreneur

– Hey, come on in. We’re gonna show you the big reveal of our sweet room. – (laughing) So worried about this. – [Blonde Woman] Wow. – [Russell] Tada. (all laugh) – [Russell] Every day when you have success, there’s a story there that’s more valuable than the success. When you fail, there’s a story there that’s more valuable than the failure. It was the story you need to inspire people to sell your next product, to do your next thing, to create your movement, to calm a new segment of people into the marketplace.

Whatever it is for you, the stories the key. Keep your eyes open for stories that are happening around you. – Okay, we are packing to go to the Entrepreneur of the Year event. We’re so excited. Hey Colette, what are you doing here? – Hey hey, I’m getting ready to go over to some event, I don’t know. Some black tie event. – Oh man, you so excited? We are living out of the basement.

That’s why everything’s out here instead of in our bedroom (laughs). There you go. – Earlier this year I submitted for the Entrepreneur of the Year of our region and I won it, which was really cool. And then basically all the regions get together and do a national tournament. I was all excited to go to this national thing and compete and see if we could win the National Entrepreneur of the Year award. – Are you sad or are you happy? Mom and dad are gonna be gone. You get to play with grandma, it’ll be so fun. (woman laughs) Aww, I love you, baby. Always late, I don’t know what it is. Always late. Dave, what’s going on? – We’re late to the airport, again. – Ugh, it’s always my fault. This was kind of Dave’s fault, a little bit. –

ClickFunnels™ Bootstrap Entrepreneur

This was so my fault. I really thought, oh, no problem, we got plenty of time. My wife’s like, “Um, doesn’t the flight leave at 1:30?” I’m like, yeah, what time is it? She goes, “It’s 1:15.” I’m like, okay, I better pack. – But this is the thing about flying private. They’re on my schedule, I’m not on theirs. So we will show up when we want to. So Dave, how you feeling about the competition this weekend? – I’m so nervous for Russ, you have no idea. Because there’s nothing more frustrating about competing when you can’t do anything. It’s the lamest type of competition you could ever have.

It’s like, we’re just gonna think about what you did and talk about it, and whoever said it, we’re gonna use their recommendation and hopefully that’s good enough. – Unless we win, then we thrash them all because we deserve it. If we lose, though, we have tons of excuses. (both laugh) I thought if we’re gonna do this, we should make an experience out of it, right?

That way we can do an episode of Funnel Hacker TV. That way it’s not just like me going somewhere on an event. I go to a lot of events and it’s just boring. So I’m like, how to make this memorable for me and for my wife, and for anyone else we want to bring? The question I have for you guys is, if ClickFunnels™ was to get its own jet, what would you think about that? (rock music) – I was actually visualizing the gears on the fin last night. – [Dave] Ooh, I’m loving that. – If you can visualize it, it can happen. – [Dave] Absolutely. – [Russell] We made it. How late are we, Dave, for context? – [Dave] 27 minutes. –

ClickFunnels™ Bootstrap Entrepreneur

[Russell] 27 minutes. – It’s like, well, we can just fly there, or what if we did it upright and rented a private plane? So we rented a private plane. (rock music) We are landing in Salt Lake right now to pick up some of my special guests. I’m excited, it’s my mom and my dad, so this is fun. My mom and dad, amazing human beings, my dad’s a great entrepreneur.

But they’ve been very frugal their entire life. They always fly coach, they always do everything. So last time we flew into Boise and I bought them a ticket. I bought them first class, and they were like, “What, we can’t do first class,” anyway. But my mom saw a video of me in a private jet, and she’s like, “You can’t fly private. Everyone dies private,” anyways, so she’s convinced it’s really, really bad. I messaged my dad a couple days ago and said, “Dad, this is the plan, we’re picking you guys up in a private jet, hope that’s okay. You job to go tell mom and convince her it’s okay.”

So her first thing is she started freaking out, I guess. Thinking it was a little puddle jumper plane. And then I write, no, it’s an actual airplane. It’s a jet, it’s gonna be alright. Flew down, picked my parents up in Salt Lake. My mom was certain she was gonna die on the plane. She read a book about someone who got in a plane wreck one time, so because of that she was convinced that certain death was the only possible outcome for this vacation.

ClickFunnels™ Bootstrap Entrepreneur

ClickFunnels™ Bootstrap Entrepreneur

It was really hard to convince her to go, but she agreed, finally. – We don’t even fly first class, so to get on a private plane is almost unbelievable. Incredible, we’re excited. (chill acoustic music) – Dave just talked my mom into flying the airplane. – [Man] There you go. (chill acoustic music) – [Russell] How was it, Mom, did you survive? – I’m, so far so good, thank you. – My mom just started telling these guys about what Russell’s as a little kid. Let’s here the real stories. – He would get all this mail, this junk mail, and he would just put it in his bedroom on the floor. Also, once they got to high school, or junior high, I can’t remember, I made them do their own laundry.

We do his laundry and he’d just throw that, after it was all clean, onto the floor with all his paperwork, ’cause it couldn’t be on the bed because he had to sleep in the bed. And the room just get bigger. – I was a junk mail hoarder. (acoustic music) – You would think that we would be able to be treated with the utmost respect, and unfortunately, for some reason we have all double beds.

ClickFunnels™ Bootstrap Entrepreneur

Usually you would come here to celebrate and you would want at least a king size bed to be able to celebrate the success that you’re having. So we’re getting one that has a king size bed. It’s a Murphy bed, so it actually pulls down from the wall. – Come on, we’re gonna show you the big reveal of our sweet room.

He’s so excited. – I’m so worried about this. – [Blonde Woman] This is hilarious. Where’s the bed? (all laughing) – Oh, no way. – [Blonde Woman] Oh my goodness, it has lights? – [Colette] Watch this. – [Russell] Here it goes. – [Blonde Woman] Wow. – [Russell] Tada. (all laugh) Woo-hoo. – I’m so sorry. – [Blonde Woman] Light show and everything. – We flew private, because we want to make this a nice experience, but we don’t have a bed. (all laugh) (swing music) The night we got there, they did it right.

ClickFunnels™ Bootstrap Entrepreneur

They had this huge dinner with this amazing buffet. It was amazing. I’ve been to a lot of buffets. This was like four steps past anything I’ve ever been to before. This dessert bar, they literally had a donut wall. Alright, this is the donut wall. Infamous. They had chocolate covered bacon. They had this thing that looked like a big ice cream bar with tons of different ice cream flavors, but it wasn’t ice cream, it was cookie dough. It was a cookie dough bar.

What in the world, what kind’d you guys get? -I got chocolate chip. – [Russell] Chocolate chip? – [Woman] Chocolate chip, chocolate chip. – [Russell] Everyone picks chocolate chip. It was insane, because they scoop out tons of cookie dough into the thing, and the desserts alone were, ah. I was just telling Dave, I feel like we’re on Pleasure Island. I’m Pinocchio, and we’re about to turn into donkeys any minute now after having cookie dough bar, donut bar, marshmallow bar, so. – I’m actually getting sick to my stomach right now. – It’s so worth it. Anyway, it was amazing.

Then there was the Kelly Clarkson concert. She did this huge show for us, a private event. ♪ Guess this means you’re sorry ♪ ♪ You’re standing at my door ♪ I’m like, for example, Jennifer Garner came and spoke. It’s funny, I tease my wife, I think everyone’s allowed to have one celebrity crush, right? She’s totally my celebrity crush.

ClickFunnels™ Bootstrap Entrepreneur

Ever since 13 Going on 30 I was like, she is the coolest, ever. – I’m a little nervous about what she can get out of me, so it all has to stay in the room. – She was so amazing, not just from a point that I have a crush on her, right? But just insanely amazing. – Give yourself room to not be a perfect parent, to not be a perfect, but when you get the chance be perfect. (strings music) – Ready for our black tie event? – We’re ready. – You feeling good? – I don’t know. – Looking good, dang. And then I forgot my name tag. I’m surprised you never got it. – (laughs) No.

But you know what does surprise me? – What’s that? – That we’re not gonna be late. – We’re gonna be on time. – Russell Brunson on time? – Well, it’s gonna be really close. – As usual. – Look at this guy, ow ow. – Let me turn that around. You actually look a ton better than I do. – I don’t know, look at that. – [Colette] (gasps) So pretty. – Alright, so what’s happening right now, guys? What are we about to do? – About ready to go on a fun little yacht.

ClickFunnels™ Bootstrap Entrepreneur

Actually a little dinghy, but we’ll call it a yacht. – You excited for this? – Yeah, I’m excited. Treasure moments that are special with your man. (brass music) – [Dave] Russell Brunson. (women cheer) – [Russell] Most of the companies who were there had all raised money. I think there’s probably half a dozen of us who are bootstrap entrepreneurs, and the rest were all VC -backed. It’s funny, ’cause I was talking with Dave about this ahead of time. I’m like, in the bodybuilding world, there’s two competitions. There’s one that’s the bodybuilding competition.

Everybody comes and there’s no rules. They never say, “Oh yeah, go do steroids.” but they don’t test for it, right? So because of that, that’s where you get guys like Arnold Schwarzenegger, Lou Ferrigno. These dudes who are insane, who you look at and you’re like, “That can’t be human.” and you’re like, “Oh, it’s because they’re not human. They’re on steroids,” right? There’s that turn, but then there’s the natural bodybuilding contest where you have to not be on steroids to qualify, and those guys look way smaller.

They look amazing, but you put them standing next to each other, it’s like, “Well, that dude’s on steroids.” There’s a difference, right? I feel like it’s the same thing here. The Entrepreneur of the Year award is all these dudes who are on steroids, who got two billion dollars in funding, and there’s people like me who are the natural ones who showed up, and you look at us by ourselves we look good, but you look standing next to somebody who received two billion dollars in funding, it’s like, how do you compete with that? It’s fascinating.

ClickFunnels™ Bootstrap Entrepreneur

We just got done with EY Entrepreneur of the Year award. Our battery’s almost dead. We didn’t win, but we lost to that guy right there, who started Groupon and this is his new company, so that’s okay. In our category we lost to Thomas Siebel, who is Marc Benioff’s old boss. – A billionaire. – We lost to a billionaire who has given 300 million to philantrop, philampro, I can’t say the word. – Philanthropic. – We’ll take the loss, but. I lost to the billionaire, but the billionaire was all ‘roided out, so I don’t feel too bad.

And then the dude who won Entrepreneur of the Year overall in all the categories was the guy who started Groupon, which actually was really cool. Groupon was his sixth business and then he took it public, and now this is his new business, which was confusing, but it went from zero to two billion dollar valuation, or, excuse me, a billion dollar valuation in two years.

Good morning, good morning. We are packing up and heading out of this place. – Heading out of Palm Springs. – What was your favorite part about the week? – Oh my gosh, actually having my wife here probably was my favorite part, but aside from that, actually being here with Russell was a ton of fun, too. – Yes, I take number two. (calm music) I didn’t win the contest, and it’s funny ’cause some people reach out and are like, “Oh, I’m so sorry, I’m so sorry.” It’s funny because I didn’t care.

ClickFunnels™ Bootstrap Entrepreneur

I wasn’t going into it to do it. I’m always going into things looking for the story. What’s the story I’m gonna be able to tell because of this experience? I’m always talking about with you guys that you need to be building up your Rolodex of stories. When I do a webinar, the reason I can do webinars so fast, and I can crank ’em out and I can sell well is because I’ve got this huge Rolodex of stories I’ve been building up for over a decade that I can pull out really quick at a moment’s notice.

So I’m like, what are the stories that I can pull out of this experience that I can use in other things? When I spoke at the TedX event and I did the 3.2 million dollars in sales. Everyone’s like, “Oh my gosh, you made 3.2 million dollars in sales,” and I’m like, yeah, that was cool, but I’ve got a story now. That story will make me 10 times that 3.2 million. To be able to tell that story about how I’m the highest paid public speaker in the world. How I netted a million dollars an hour.

All those things, I will sell way more product from that than I ever did from the money that I made at the event. I’m looking for this story. For me it’s like, this whole thing happened. I didn’t win it, but for me the story is this whole thing I shared with you guys today, this natural versus unnatural. And I probably should, we are gonna be building a Bootstrap Entrepreneur of the Year award and a thing, and it’s gonna be a movement and a big thing based on this story.

ClickFunnels™ Bootstrap Entrepreneur

The fact that I lost, I’m so grateful that I lost because now I have this story about, hey, I lost, but I was going up against people who are on steroids. It’s like bringing a gun to a knife fight. Let’s come back and let’s build the natural bodybuilding contest for entrepreneurs. Now I have a story I can share, and a reason and a purpose and a thing that’s gonna call to all of my people. It’s gonna call out to the bootstrap entrepreneurs. People I love serving are gonna here that message and be like, “Yes, that’s who I am.” They’re gonna hear my voice and they will come to me.

That’s the magic is, in the experience I’m looking for the story. Again, I respect the people who took our money, who build these companies. Some of them are curing cancer. Some of them are doing artificial, amazing things. I’m grateful for them. – Cool stuff. – But I want to celebrate entrepreneurs who didn’t do it that way. Entrepreneurs who are bootstraps, had to figure this stuff out on their own, who had to risk their own money, their own energy, their own time, having it all on the line, ’cause those are the stories that really inspired me. If so, we’re calling our shot.

ClickFunnels™ Bootstrap Entrepreneur: We’re gonna have the Bootstrap Entrepreneur of the Year award. – Call the shot. – It’s gonna be amazing. That said, we’re gonna go inside and get warm, ’cause Dave is freezing over here. Amazing trip. – Wear a coat when you land in Boise, it’s 26 degrees out. – See you guys next episode. (intense music) ClickFunnels™ Bootstrap Entrepreneur


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ClickFunnels™ Startup Story - With Jp Sears at Dry Bar Comedy Club 1

ClickFunnels™ Startup Story – With Jp Sears at Dry Bar Comedy Club

ClickFunnels™ Startup Story

ClickFunnels™ Startup Story: We get asked all the time about ClickFunnels™’ startup story. So, we decided to make a night out of it at the Dry Bar Comedy club and invited the ultra-spiritual JP Sears to come and roast Russell Brunson. It was an amazing night and YOU will get to hear first-hand what makes this entrepreneur tick and the inspiration behind ClickFunnels™. ClickFunnels™ Startup Story

ClickFunnels™ Startup Story

– [Andrew] Did you feel like a loser  getting married at 22 and still counting on your dad for money? Did you feel like you were marrying a loser? – I’m inviting you to a very special really, really cool event with someone I have huge respect for. His name is Andrew Warner at a place called the Dry Bar Comedy club in Provo, Utah. – [Dave] We’ve got a large team coming down, and we have Click Funnels startup stories.

We’re heading on our way right now. Heading over to meet JP at D gate. So, JP’s hiding because he’s so popular he has to literally hide behind corners and what’s up? – David.  – [Russell] Yeah, thanks for coming. – Yeah, for sure. – I’m so excited. – Yeah, me too. And Dave has just been amazing and weird – Weird, yeah. – [Andrew] Good to see you. – Good to see you too. – Andrew. You need two guys following you around with cameras?

Yeah, they always follow us everywhere. – I feel at home when I’m hanging with you guys ’cause you guys are obviously children dressed up in adult bodies. So playful and I’m just like, I’m not the only one. I love it.  – We’ve got about three hours until the live show starts. And so we will throw stuff up there real quick, then we’ll go see the venue because I stress out until I see the venue. Whenever I speak at an event, I have to go and step on the stage the night before or else I’m sick in my stomach, so we’re gonna check it out.

ClickFunnels™ Startup Story

We picked Dry Bar Comedy Club because Mormons can’t drink and this is like the dry bar, and so we thought it’d be kinda funny and people always ask us our story. You always hear the highlight of our story but I thought it’d be fun. Andrew’s a really good interviewer and he’ll go deep into the ups and the downs, and so we thought we’d just tell the whole story. –

We’re here, this is the entourage. – Oh, we walk into the Dry Bar Comedy Club! This is amazing. I’ve always seen pictures of this online that’s why we picked it but I hadn’t seen inside. Alright, we just got to Dry Bar Comedy Club and check it out, this is like, the coolest location I have ever seen. – So this is office goals right here. We are here, Tom Brothers, slash Bid Angels, slash the Dry Bar Comedy Club. –

The ambiance of this room is so cool. I saw pictures online and looked cool, this is like, a million times cooler.It’s like tighter and more, like, hanging out together. – We were to get stick figures, or something like that, or little kinda cut out poster things, and Miles actually came up with this idea. I don’t know were Miles is. Miles said, let’s go oversized. – So this, Russel hates pictures of himself.

ClickFunnels™ Startup Story

He absolutely hates it. I don’t think he knew about this. But he always hates his chin so I kinda fixed it a little bit in Photoshop so he’s good. I’m just kidding. – We only have like 30-40 minutes left and as you can tell, there’s a whole bunch of stuff that’s gotta get done, so, hopefully, we’re gonna pull this thing off.

We’ve got tech issues, we’ve got to have press release passes printed and all that kinda stuff, so, we’re getting those printed. – I’m a little nervous, I’m not gonna lie. I hope people will show up, that’s my biggest fear. The venue holds about two hundred, or so, seats. We sold 250. If they don’t come, that’s gonna be horrible, if too many come, that’s gonna be horrible too. – Keith Yackey here, I’m actually the MC tonight, and I don’t feel any pressure at all because I just get to have fun and introduce my friends.

And it’s going to be a blast. – So you need me to do something for those 5 minutes is what you’re saying? – Yup. – Thanks for telling me now. Okay, now I’m stressed.  Man, I just held up your head for a picture. – Well, right on, I’m JP. – Oh, I know you are. – Alright, the party is starting to get started, people are coming in, starting to fill up the venue. Starting in like, 30 minutes or so. – What’s up everybody? Are you guys excited? We have an amazing night planned for you.

ClickFunnels™ Startup Story

Without further ado, will you help me bring up the most spiritual man in the world, according to himself. Guys, give it up for JP Sears! – Sincerely, I am delighted to be here with you, and just for bringing me in one more time, I wanna thank Leadpages, thank you guys. Few weeks ago, Russell called me up and said, JP, would you be willing to come to this event and, you know, just make fun of me for a little while and talk about me? And I said, like, that doesn’t even sound narcissistic.

ClickFunnels™ Startup Story

ClickFunnels™ Startup Story

So I called up Infusionsoft and said, hey, do you guys need me on the 20th? Thank you guys for having fun with me, I appreciate y’all. In every industry, there’s somebody that comes along that really disrupts the industry, that really changes it and that really does something amazing for that industry. And, as we all know, that person, is Russell Brunson.

Give it up, guys! – Alright, thanks for coming, guys, this is so cool. I wanna introduce the person who’s gonna be doing the interview tonight. It’s someone I’m really excited to have here. Let’s put our hands together for Mr. Andrew Warner. – I wanna make it meaningful for you. I talked a lot of you as you were coming in here. You wanna know how they got here, what worked for ClickFunnels™, what would work for us.

ClickFunnels™ Startup Story

So that’s my goal here, to spend the time understanding, by interviewing you about how you did it.  – So, what we learned tonight was that Russell went to an amusement park when he was just a little kid. And his favorite food was a funnel cake. – Click funnels started as a food truck. – So they started with funnel cakes, and then it morphed on into funnels, it was great. –

I was a little embarrassed for him, that they would have to lie about it for so long and not tell anyone and that’s the origin story. – It was really weird to walk in and see Russell sipping on Patron tequila. – Nobody saw it coming and it’s like… – Nobody revealed to us that he was a hypnotist. I looked around, it was like, half the audience had their pants down, it was insane, it was insane.

Such a good event. – The most awkward part was when Russell started to cry. – Why is he crying? – Curled up in a fetus position on stage, in front of 260 people for a half hour. That blew my mind. – Yeah, so, everything else was good minus the lies. – Alright, let’s start with the very first business. What’s this one? This is called Sublimenet. How many of you remember Sublimenet out there? – I don’t know, I wanted to sell software, so I was like, what kinda name my company, so I figured out, exciting software .

ClickFunnels™ Startup Story

So I went by but it wasn’t for sale. And so I buy and Colette was working at the time and she came home and I was so excited, we have our first website, we’re gonna be rich! And I told her the name, I was like,, and she looked at me with this look like, are we selling underwear or what is, and I’m like, no, it’s software.

And then she’s like, I’m not gonna tell my mom that you bought that, you have to think of another name. And I was like, crap! And that was the next best name I came with, Sublimenet, like the band, Sublime. – And I was gonna ask you what it was, but it was lots of different things. Every screenshot on there is a whole other business under the same name.

What are the businesses, do you remember? – There’s website hosting, there’s affiliate sites, there were, I remember, the first thing I have ever sold, it was an affiliate product, I made 20 bucks on it, in my PayPal account. I remember that night, I do remember I celebrated, went out to dinner and had a PayPal credit card and then we bought dinner with 20 bucks.

ClickFunnels™ Startup Story

And then the guy refunded like the next day. So sad. – And then you started something I never heard about but, this is the call center. The call center got to how many employees, a hundred? – We had about 60 full time sales people, 20 full time coaches, about 20 people doing the marketing sales, about 100 people the whole company in. – A hundred people. What happened, why did that close down? – Oh man, a lot of things, a lot of bad mistakes.

A lot of first time growing company stuff. Again, we just woke up one day and felt like we’re in this huge office, huge overhead and about that time it was about like ’90, ’99, something like that and there was, the merchant account, me, most of the people doing the market at the time, we all use the same merchant account and they got hit by Visa, Mastercard and they freaked out, they shut down.

I think, four or five hundred merchant accounts overnight. And we had nine different merch accounts with that company, all of them got shut down instantly. And, I remember, ’cause everything was fine, we’re going through the day, it was like 1 o’clock in the afternoon on a Friday they came in like, hey the cards won’t process. And finally, someone on the phone they said, oh yeah, you got shut down along with everybody, along with all the other scammers, and then she hung up on me.

ClickFunnels™ Startup Story

And I was like, I don’t know what to do right now. I’ve got a hundred plus people and payroll’s not small and we didn’t have a ton of cash in the bank. It was just like, it was more of a cash flow business. I remember Avatar just came out so everyone was going to the movie Avatar and I remember sitting there during the longest movie of all time.  And I don’t remember anything, other than like, the sick feeling in my stomach and I was texting everyone, trying to see, like, if anyone knew what to do, and everyone we knew was like, we got shut down too, everyone got shut down.

We came back, the next day I called everyone up and we were trying to figure how to save this and Brent and John and everyone, we came back to my house, and I was like, okay, what ideas have we got. And we sat there for the next five or six hours trying to figure stuff out and then we went to work and I wish I could say everything turned around, but 2 or 3 years of us firing 30 people, firing 20 people, closing things down, moving down offices, just shrinking for a long long time.

ClickFunnels™ Startup Story

The peak of it was, I got an email from my dad who was helping with the books at the time, he said, hey I got really bad news for you I looked through the books and it turns out your assistant who was supposed to be doing payroll taxes haven’t paid payroll in over a year. It’s like, you owe IRS over a 170,000 dollars and if you don’t pay this , you’re probably gonna go to jail. And I was like, Gosh. Every penny I earned up to that point was gone.

Everything was done, we lost everything and I was just like, I don’t know how to fight this battle but if I don’t fight it, like, I go to jail apparently and I remember, that’s a really crappy feeling. And I remember going back then, I laid in bed and I was just like, I wish that I had a boss that could fire me ’cause I don’t know what to do or how to do it and that was definitely the low spot for me. – And you stuck with him? I’ve talked to a few of your people because they’re so good. Why do you work for Russell?

ClickFunnels™ Startup Story

What is it that let’s you be second to Russell who’s getting all the attention?And I’ve got some answers and would you mind coming up here and- Back then when it wasn’t going so well, give me an example of something that he did that let you know this is a guy who’s going to figure it out eventually and I could possibly go down, watch him go to jail, but I believe that it’s going to go up? –

Well, at the time when things are crashing the income stopped and I asked if I could talk to him and sat down and pretty much told him, I can’t keep doing this. I can’t keep watching you every month pull in the money you’ve saved for your family to try to keep jobs for other people. I said, “I’ll leave if that helps you.” The fact that he stuck with people and some people call it faith or belief.

ClickFunnels™ Startup Story

He has this inherent belief that he can truly change people’s lives. That’s it. – [Friend 2] Even when he wasn’t fully in control of his own. It was the fact that we were bootstrapped. We didn’t have money to just throw out there. We had to make sure that we were earning enough money to cover our ads, right? And Russell had all the trust in the world in me.

I don’t know why he did, but he did. And he’s just like, “Spend money and just try to make it self-liquidated.” And I’m like, “Okay,” right? So we just had to spend money and hope that we got enough back to keep spending money. – And self-liquidate means by an ad today and make sure that we make money from that ad right away, and then software. – [John] Yeah. – And then softwares going to pay over time.

That’s our legacy. that’s our thing. What’s your ad budget now? – We spend about half a million a month. – Half a million a month? – Yeah. Yeah. Don’t tell the accountants. – And you’re a partner too. – Yeah. – Wow. Congratulations. – Thank you. – [Dave] It’s always now. – [Andrew] It’s always now. – [Dave] It’s always now. – [Andrew] It’s always now. It’s never gonna be the next funnel.

ClickFunnels™ Startup Story

It’s never gonna be the next product launch. “I’m going to do whatever we can right now, and the next one, and the next one. That’s it.” – Absolutely. – That’s who you are. – That’s how it works. – And now you’re a partner in the business? – Yes. – 83 million dollars so far this year.

You’ve got a piece of that? – Yes. Do I? – Yeah. – [Dave] Just checking. – [Andrew] How’d you support yourself while this was not working? – I didn’t. My beautiful wife did. She had two jobs at the time to support me while I was wrestling and doing these things and she was the one that made it possible to be able to gamble and risk and try crazy things.

Everyone, this is Colette, my beautiful wife. [Audience applause] – What did you see in him back then that let you say, “I’m gonna work extra hard and pay for what he’s not doing?” -What did I see in him? It was actually his energy, his spirit was always positive and we had the same goals. – [Andrew] That’s the thing I noticed too. The positivity.

ClickFunnels™ Startup Story

How did you cut up your credit cards? What was that day like? – Hard.  Yeah, hard because those of you don’t know- that know that I’m a little bit older than Russell and so I’ve always had this independency to go do and buy and do these things.

And then all of a sudden I’m like, “Oh, step back sista.  “Gotta take care of this young man so we can get to where we’re at.”  Anyway, but now… yeah. – Now things are good. – Now things are amazing.  – [Andrew] I stopped asking about religion but I get this sense that you believe that- is any of this, does it feel divinely inspired to you?

Be honest. – I believe that that God gives us talents and gifts and abilities and then watches what we do with it. And if we do good, he increases our capacity to more. We definitely, especially inside the office we talk about this a lot. We definitely feel what we do is a spiritual mission. Like it’s- – [Andrew] You do? – Hundred percent. Yeah, I don’t- I don’t think that it’s just like we’re lucky. I think the way that the people have come.

ClickFunnels™ Startup Story

The partnerships like how it was created is super inspired. – [Andrew] You know what? A lot of us are selling things that are software, PDF, guide, this, that. It’s really hard to find the bigger mission in it. You’re finding the bigger mission in funnels. What is that bigger mission? Really, how do you connect with it?

Because you’re right. If you can find that bigger meaning, then the work becomes more meaningful and the people you’re working with become- It’s more exciting to work with and more meaningful to do it. How’d you find it in funnels? What is the meaning? – [Russell] So right now, as of today I think we had 68 thousand members in Click Funnels, which is like the big number we all brag about but for me it’s like that’s 68 thousand entrepreneurs.

Each one has a gift, right?And so I think about- one member I’ll mention his name. It’s Chris Wark. He runs and Chris was someone who came down with cancer, and given the death sentence and instead of going through chemotherapy decided, “I’m gonna see if I can heal myself.” And he did.

ClickFunnels™ Startup Story

Cleared himself of cancer and then instead of just like, “Cool” and go back into work he was like, “Man, I need to help other people.” So he started a blog, started doing some things. And now he’s got this thing where he’s helped thousands and thousands of people naturally cure themselves of cancer. And that’s one of our 68 thousand people, right? –

ClickFunnels™ Startup Story: That’s the thing that keeps me going. – [Andrew] I really appreciate you being open, being willing to let me take this answer. You said, “I understand what Andrew’s trying to do. He’s trying to figure this out. I’m gonna let him run with it and let him make the magic happen.” And I think we’ve made a lot of magic happen. Thanks so much for having me here. – Yeah, man. It was amazing. – Thank you. Thank you all for coming. I’m looking forward to meeting everyone of you. ClickFunnels™ Startup Story


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