Epiphany Bridge Marketing with Tony Robbins & Russell Brunson (Part 3)

Epiphany Bridge – Tony Robbins And Russell Brunson (Part 3)

We are back for our final episode of the Epiphany Bridge – Tony Robbins And Russell Brunson! In this interview, the guys are talking all about how to sell anything online. Knowing how to sell is pivotal for any business and Russell shares one of his biggest sales tactics that will make selling so much easier for YOU! Subscribe: http://bit.ly/fnlhckr

GET MY FREE BOOK: https://expertsecrets.com/?cf_affiliate_id=759504&affiliate_id=759504

Tony Robbins and Russell Brunson agree that when it comes to selling online, you want to appeal to your customer’s emotions. The guys go into how you use this selling strategy as well as how this tactic can apply to any business whether you have an online business or a brick and mortar business.

All of the business tips and marketing strategies in each one of these videos can be found in Russell Brunson’s book, Expert Secrets. If you want to take your business to the next level, we highly recommend getting this book (and it’s FREE). Just follow the link in this description.

CHECK OUT THESE RELATED VIDEOS:

Missed out on the first two parts of our Tony Robbins and Russell Brunson series? Check it out here:

https://www.youtube.com/playlist?list=PLoc93MnQcNN_RU_Pe9DMfSJcMdc33gWE8

In this playlist, Russell Brunson answers the questions YOU want to know. Things like getting free traffic, facebook ads, and time management. Check it out here:

https://www.youtube.com/watch?v=0g_MK9YBZ0s&list=PLoc93MnQcNN_Ki1wrCg7Am3HpzM8jPhlt

– Hey this is Russell again, I want to welcome you back to part three of my interview with Tony Robins. I hope you’ve watched part one and part two. If you haven’t yet, go back to the beginning of this playlist and watch those first. Help you get all the context of the interview and now we are transitioning into the third part of the interview. Which is, for me, my favorite part. It is understanding the mastery and mastering a concept called the Epiphany Bridge. What is the Epiphany Bridge? It is the way you tell stories to get customers, to get people, to get prospects to come and become leads, become costumers to buy your products and your services. And these concepts they work in all types of businesses. In fact, during the interview, Tony asked me, well how does this work for a real business? Not a infomart, you know information business or an internet business, but a real business. And I shared a story about one of my friends whose a chiropractor. I don’t want to ruin that part of the story, you’re gonna love it. But, how he used these epiphany bridge stories to grow his practice here locally in town as well.

Epiphany Bridge Marketing with Tony Robbins & Russell Brunson (Part 3)

And so, there’s a whole bunch of cool things you can learn about storytelling, story selling, how to give people the transformations they need when their buying your products and your services. You’re gonna love this. It’s my favorite part of the whole thing, so let’s jump right in now to part three of the interview with my friend Tony Robins. – Tell us about the Epiphany Bridge and how you can use that concept to sell just about anything, without actually selling anything. – Actually, got a little white board for you to show this. I did my homework, prepared for today, so this is funny, most people if they’re trying to sell you something, they come to you and they try to pitch you logically on the thing, like why they believe in their thing. So I drew this out one day, and this has been huge for me and for everyone that goes through my coaching stuff. Is this thing called the Epiphany Bridge. What happens is like, this is us, right here, right? And we’re living our normal life, I could use this example, before I met you, before I started going to your things, life was good, I thought everything was perfect. And then I was introduced to you and I had this epiphany where it was like life is good, but I’m seeing things in black and white, now things are colorful.

Epiphany Bridge Marketing with Tony Robbins & Russell Brunson (Part 3)

For me, it was huge. So I went on this journey where I went on this big Epiphany Bridge and what happens is we come over here to this side of the bridge. What happens over here is we start studying, we start learning, we start geeking out. And so, I went to all your events, read all your books multiple times, your courses. For you, I’m in the Tony world, right? I understand your language patterns. And then I go to my wife and I’m so excited to tell her I learned all this stuff, and the first thing that we all do is we jump over here, and this says techno babble, we jump and we start trying to logically convince the people around us. Like, oh yeah, you could learn this thing, and we spew out this techno babble and they freak out. They’re like, “ugh” and they run away right? What we have to do, if we want to sell something to somebody, we have to come back to this thing. We have to remember what was the emotional experience that we had that gave us that big epiphany. If you understand an emotional experience, then that’s how you sell someone. I come back and I tell a story, when I tell that story, my goal is to get people to have the same epiphany that I had, if they have that same epiphany then I don’t have to sell them anything. They have that epiphany, they go “wow that’s true” and they’ll go sell themselves logically all day long.

Epiphany Bridge Marketing with Tony Robbins & Russell Brunson (Part 3)

I just have to come back here, remember the experience I had, and become really good at telling it. In the book, it’s not just like telling a story, I walk through like the process and the scripts, and how to control their state, and this is a huge thing I learned from you, ’cause how many people tell a story and one person tells a story and something happened, and you’re like “okay cool”, you try to explain it three or four times and finally you say, oh man, I guess you had to be there, if you were there you would’ve experienced it. The biggest thing I’ve always seen people struggle with they try to get into business, they try to sell their advice, and things like that, is they get into this used car salesman mode of trying to learn how to close people, and I’m like “no, it’s not closing” What was it that got you fired up, if you can remember that moment, and you get really good at telling that story then they’ll feel that and they’ll get fired up too, and that’s the key. And so we understand that and this book is all about that. – As you know leadership is all about transferring emotion because logic does not get us to take action, there’s not enough juice in the logic right? When will we have enough logic to justify an emotional decision?

Epiphany Bridge Marketing with Tony Robbins & Russell Brunson (Part 3)

What do think is the biggest misconception about marketing today, and what do people, if they only did one thing to change their marketing for the better, what would it be? – I think the biggest misconception is that people and this comes down to everything I learned from you, People are so tied to their significance that when they try to sell themselves their business that they try to posture themselves all the time and posturing deflects people, even though it makes you feel, I don’t know what it is, the more vulnerable you get, the better it is. We have our high end coaching programs for less, how do you sell that Russell? I’m like “I show a ten minute video of me telling my story of my wife and we’re trying to have twins, cried three or four times in it, and I tell that story, I’m super vulnerable, and people connect with me and then they follow me. It’s about connection and being vulnerable is that’s what get people to draw into you, it’s not significance or stature, its vulnerability, and that’s what gets people in. And that works for any business, I had a friend who’s a chiropractor, I was trying to help him, and it was funny, ’cause he was trying to sell like all the other chiropractors talked about their fees and all this stuff, and how the adjustment and alignment and all this technical stuff and I kept asking him, finally one day, I was like “why are you a chiropractor”, and he told me this amazing story about his wife got in a car wreck and he was in dental school at the time, and she got injured really really bad and took her to a medical doctor, a couple places and nothing helped.

Epiphany Bridge Marketing with Tony Robbins & Russell Brunson (Part 3)

Finally he took her to a chiropractor, and he adjusts her and literally changed her life and he loved it so much he dropped out of dental school, and then he went and became a chiropractor, now he loves it. And so we got a video of him telling that story, that emotional, I got chills just telling it again told that story, put it on Facebook, and his practice was struggling, as he was trying to be a salesperson, blew up overnight as he started sharing his story and becoming vulnerable with people. That’s the future market, it used to be slick sales letters, good copy, all that kind of stuff, that’s what worked before today, as people are watching your video, they’re Googling your name, and Facebooking you, doing everything, if you’re not vulnerable at all times, and being yourself all the time it’s too easy to not know and it’s all about just that connection, that’s marketing today, and that’s where it’s going. – That’s what I love about you brother, you’re the real thing, it’s so rare unfortunately, ’cause you know the more you try to prove you’re the best and try to convince people and try to be significant, the more they want to prove they’re more significant than you. You’ve never done that, I love that you share openly everything, your failures, successes, but the level of succession generated is second to none, I really want people to get your book, so what’s your offer for them so they can go pick that up? – I pre-bought a whole bunch of copies of this during our launch, so I’ve already paid for the book, so I ship them to Boise, and now they’re in a warehouse in Boise, and we’ve gotta ship them to you, so I think in the US it’s $7.95 international I think it’s $14.95 but we’ll ship it out to you and basically, I want people to read this, I tell everyone, I believe this book will change your life but more importantly, it’s gonna give you the tools you need to help change other people’s lives, and that’s the gift I have for everybody. I hope you guys read this book and you love it, and I want to thank you for letting me share this with your audience, I just appreciate you, you’ve changed my life, my wife’s life and half our staff, you know, everyone here, so grateful for you.

Epiphany Bridge Marketing with Tony Robbins & Russell Brunson (Part 3)

Hey this is Russell again, and thank you so much for watching the third and final segment of my interview with Tony Robbins, how cool is that? If you missed any of the other ones, go back in the playlist and watch video one, video two, video three, to get the entire picture of everything you need. Now, on top of that, I want to be able to keep giving you amazing business building advice just like this. So what you need to do right now, number one, you need to subscribe to my channel, we’re always dropping amazing videos show what to do and how to do it, and if you’re missing these things how am I supposed to help you and serve you? It doesn’t cost you any money this is all free, and we’re giving it to you to help grow your company and grow your businesses. Number one subscribe to our channel, turn on notificaitons, that way, on your phone it gonna pop up when we drop new videos, you’ll get emails, you’ll get notifications, if you don’t turn on notifications, you’re not going to know when new stuff is coming out. I’m killing myself over here creating the best content possible to give you and to serve you. So make sure you are subscribed, turn on notifications, and then the last thing is if you want a copy of the Expert Secrets book, this is what Tony and I were talking about the whole time, there will be links somewhere on the screen, click on the link, get a copy of the book, it’s free, you just cover shipping and handling, and in here you’re going to understand how to build an expert business, okay? And so, that’s kind of it you guys, thank you so much for subscribing, that said after you’re done, after you’ve turned on notifications, you subscribe, go check out some other videos, have some fun, leave some comments, we love to hear from you, thanks again for listening, and we’ll talk to you soon.

#TonyRobbins
#RussellBrunson
#HowToSell

Epiphany Bridge

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This was all about Epiphany Bridge Marketing with Tony Robbins & Russell Brunson (Part 3)

How To Sell Anything To Anyone Using The Brunson Stack

How To Sell Anything To Anyone Using The Brunson Stack

How do you sell anything to say “yes”? By creating an irresistible offer that no one wants pass up! But how do you apply that to selling online? In this video, I am teaching you the art of crafting an offer which you can apply to everything from your business to your personal life. You have to answer this question for your customer “What’s in it for me?” Because if you can answer it you will blow your competition out of the water. In this video, we break down exactly what that means, give examples of this business tip giving you sales tools that work! We have countless success stories from all kinds of entrepreneurs who have applied these marketing strategies and seen incredible results. Whether you want to sell info products, physical products, coaching, even if you’re trying to ask someone out on a date, we’ll show you how to apply this mindset so you can think outside the box At the helm of Funnel Hacker TV is entrepreneur and proven sales expert Russell Brunson. With his company, Click Funnels, he is changing the landscape of what it means to be selling online using all manner of sales funnels.

Back from Kenya

[Russell] Hey everyone! I’m officially back from Kenya, and it feels so good to be home. (laughs) So nice. Got home, and we’re going through all this stuff, and envelopes, and packages, and junk, and everything, and I got a card from somebody in the mail. It said, hey Russell, I want you on my podcast. It only takes seven minutes. Let me know if you’re in. And I read that, and I gave it to my wife. I was like, what do you think about this? She’s like, I don’t know. It sounds good. I said, do you notice in this card, he was basically telling me the benefit to him, like, hey, I really want you on my podcast. Like, that’s the benefit for him. You gave me one benefit. It was that it would only take seven minutes of my time, but he didn’t talk about what was in it for me. And I wanted everyone to understand this. When you’re asking people for anything– This is, you’re trying to sell something, whatever it is you’re trying to do, you always have to create an offer. I don’t know if I’ve talked about this on the podcast before, but when I was first getting started, There was an acronym? I don’t know. Called W, I, I, F, M. What’s, in, it, for, me. And so whenever I’m pitching somebody on something, I’m not telling them what’s in it for me. I’m telling them what’s in it for them. I want the customer thinking, or the person saying, what’s in it for me? So if I was gonna pitch Russell on a podcast, I wouldn’t say, hey, this only takes seven minutes. It’s gonna be amazing to have you on my podcast.

What’s in it for me, what’s in it for me?

‘Cause, all that you’re really doing is pitching, like, the benefits of yourself as having me on your podcast. You gotta have something out. What’s the offer I’m creating Russell, for him to take the time out of his day to be on my podcast? This is true if you’re asking to be on a podcast, an interview, asking a girl on a date, asking a boy on a date, I don’t know. Nowadays that happens, I guess, you know. Asking somebody for money, ’cause it’s always about what’s-in-it-for-them. Like what, W-I-I-F-M, thinking about it from their perspective. What’s in it for me, what’s in it for me? Like, what is it that is in it for them? I’d just say something like, hey Russell, I run a podcast, right now I’ve got x amount of down listeners. My people are entrepreneurs that are obsessed with this thing. I don’t know who you are, but I wanna get deeper, so they can understand who you are better. Do you, if you decide to do this podcast, these are things I’m gonna do: help promote it, make sure that the time you spend isn’t a waste. Number one, the first thing I’m gonna do, and I start creating an offer, right? Now, the first thing I’m gonna do, podcast will only take seven minutes. So, it’s not gonna take a ton of your time. So, it’d be really, really fast. Number two, after it’s done, I’m gonna spend up to, you know, $2,000 promoting this on Facebook to make sure that everybody hears the podcast, gets to listen to you. Number three is my entire customer list. You know maybe it’s not huge right now but I’m gonna go and I’m gonna do a big promotion for anybody who listens to the podcast to get a free copy of your book.

OUR, it’s the charity you believe in

In fact, I would love to buy a 100 copies of your book I can just give away to my listeners. Four, now I know you are a big believer in OUR, it’s the charity you believe in. What I’ll also do is, in the podcast episode I’m gonna tell everyone to go to ourfilm.org so they can watch the documentary you created, so you can spread that mission. And number five, I’ll promote that to my entire email list so that they can understand about it. That way you only spend seven minutes of your time. What’s gonna happen is, you’re gonna sell a bunch of books, you’re going to get the message about OUR out there to the world, blah blah blah blah blah, right? So now it’s like, holy cow, look at the benefit for me. Look at all these things he’s gonna do for me in exchange for my seven minutes of my time. That would have gotten me to take the card to my office. Instead I looked at it and I kind of smiled and I put it into the trash. And so, hopefully the person who sent this listens to it because it’s a good idea for them. But for all of you guys, I want you thinking about that. When you’re asking somebody for something, and it doesn’t matter how small it seems to you. Like seven minutes might seem like a small thing for you, but for me seven minutes is never seven minutes either. You know, there’s gonna be 10, 15 minutes of prep time, I have to stop whatever I’m doing to do this thing. So that means it’s almost 15, 20, maybe 30 minutes of swing time for me to do a seven minute interview, right? If I was to sell that it would be 5000 bucks or more.

Before we go to the concert we’ll go get sushi

So it’s like, hey, I gotta go make at least $5000 worth of value for Russell for him to take this time out to go and do the thing, right? So start thinking about every single time you’re asking somebody for anything it’s just coming back realizing I need to make an offer, I need to make an irresistible offer. Even though it seems like seven minutes is not that big of a deal, it’s huge for Russell. Or it’s huge for whoever you’re promoting or you’re pitching on whatever the thing is that you wanna do. It’s the same skill if you ask an affiliate, if you’re asking your an interview, if you’re asking a customer. We need to become better at creating irresistible offers, okay? I’m gonna preach that over and over and over and over and over again. In fact, we’re working on a challenge where we’re gonna be working with you guys to get your first 1000 bucks, or get you to your first million, whatever the next, the next one from aways that you’re looking for for your business. The majority of what that thing is gonna be is teaching us how to create a irresistible offer. And so you’ve really gotta start thinking about every single aspect of your life. If I was gonna ask a girl out today, I’m not gonna come out and be like, hey do you want to go on a date with me? I’m gonna say, I’ve gotta create an irresistible offer for her. I’m gonna say, hey, I don’t know if you know, but there’s this really cool band that’s coming to town. They’re one of my favorite bands in the world. What we’ll do is before we go to the concert we’ll go get sushi, ’cause that’s my– be like, what’s your favorite food? Sushi? Cool, we’re gonna go get sushi, and we’re gonna go to the concert. After the concert, a bunch of us are hiking up this mountain and we’re gonna watch the sunset or the sunrise, or something. It’s gonna be amazing, so whatever, right?

You have to make that so irresistible

So I’m gonna create a really good offer, ’cause then it’s like, then the person we’re asking on a date’s not saying okay, do I want to spend the night with this person or not? They’re saying, holy cow, if I spend the night with this person look at the benefits that come back to me. What’s in it for me? That’s what your prospect is always saying, no matter what the offer is. No matter what the pitch is. No matter if you are pitching a date, pitching a promotion, pitching an interview, pitching a sell, whatever it is they’re always thinking what’s in it for me? So you have to make that so irresistible. How do you create, how do you make a stack slide? Like go back to Expert Secrets, study the stack slide section. Making a stack slide for everything. Literally everything, your entire goal is just make the thing that you are asking them so much more valuable than the thing you’re trying to get in return, okay. If it’s money, if it’s time, if it’s whatever. Make the thing you’re offering them so much more valuable than what you’re asking in return that they have to say yes. If you want more videos like this, that’re gonna show you the actual step by step, the how to, please subscribe to the channel, turn on notifications. I’m gonna keep on dropping gold and dropping bombs for you guys because it is your time. The opportunities are here and I want you guys to grab your piece of the opportunities that are here in the backside of 2018.

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