™

Physical Product Sales Funnel ClickFunnels™ – Best Tips

In this post, we will show you step by step benefits and reasons why and how to create a ClickFunnels™ Physical Product Funnel or a Physical Products Sales Funnel using ClickFunnels™.

Physical Product Sales Funnel ClickFunnels™


This post is all about how to create a physical product Funnel with ClickFunnels™. Physical products are very difficult to build funnels for especially if you are a new Funnel hacker. You know it’s easy to get everything wrong if your funnel isn’t set up correctly.

Ok so in this post I’m going to outline a few things that are really important for any ClickFunnels™ Physical Product Funnel and make that funnel more likely to convert. The beauty of sales funnels is it’s just so simple to sell anything. Selling physical products is just a different story to selling informational products. Nearly everybody is trying to sell information products and and so people mentally have blocks towards selling physical products, especially dealing with things like shipping costs and trust factors and competing with bigger brands like Amazon and that kind of thing. But each of these mental blocks can be removed one by one so let’s just have a look at the big benefits and why is it important for you to jump on and try and sell physical products with funnels.

Benefits of Physical Product Sales Funnel ClickFunnels™

Think about it: firstly with physical products it’s much more transparent – what you’re going to get. People are not buying into some kind of life-changing transformation. Rather than that, they’re buying something that they can see that’s tangible, they know what they’re getting. Secondly you can also create Regular recurring sales with physical products. That isn’t necessarily the same when you’re dealing with information products. Another thing is that physical products can’t be easily copied so you can’t just come along and copy somebody else’s physical product and sell it as your own in the same way that you can do with informational products.

 ClickFunnels™ Physical Product Funnel

Approach to Creating Physical Product Sales Funnel ClickFunnels™

So let’s think about how you can approach creating a physical product funnel. Now the first thing I want to make clear is that your funnel doesn’t have to be perfect ok? Especially if you’re new to funnel hacking. Now sometimes the more raw funnels actually convert better. Ok now you can make a few mistakes and still have a well converting Funnel. Right now one aspect of any funnel is conversions. Ok so you need to get conversions if you are getting traffic to your website it needs to turn into sales for you. Ok but a lot of Funnel hackers don’t really have any kind of system in place to make sure that their conversions happen. Ok you can have lots of different types of traffic you can have Facebook ads you can have Google ads you can have organic traffic you can have Instagram traffic Pinterest traffic but if your funnel is not converting you won’t be making any money. So beyond getting traffic in, you need to make sure that your funnel will convert. So what we’re going to look at here is how to make your followers convert.

How To Get Physical Product Sales Funnel To Convert

So essentially what you’re trying to do is get your visitors to hand over their money ok and there are simple steps you can take to encourage those visitors to give you their money in exchange for these physical products.

Alright so the first thing is photos and videos – these are really important. When you’re selling physical products people want to be able to see what they’re buying. If they can see it on a video it’s better than seeing it on an image. If they can see it on the image it it’s better than just reading a description. Ok so you can take videos yourself or you can get free YouTube videos that you can use for this and at the same time you can still use written content to target keywords to boost up your copy that can get people excited. But at the beginning you definitely want to have photos & videos. Think about maybe having a video sales letter, have some real photos and break up your blog post, break up your your funnel or your your sales pitch with videos and images and you can easily add them in ClickFunnels™ just using the editor.

Headlines For Physical Product Sales Funnel ClickFunnels™

The next thing I’m going to talk about is your headlines. Ok you need to have really compelling headlines. You need to catch people’s attention. When people look at a page on the internet the first thing that probably catches the attention is the image. After that, they look at the headline – if that headline doesn’t grab their attention, they’re probably not going to read anymore of the text. So the image needs to be striking or the video, but then the headline is really important. So if you think about good email subject Lines, if you think about good landing pages out there on the web, there are loads of examples of really good headlines – ok there’s different angles you can take towards developing better headlines. An example is to emphasize the problem that your customers have. Another thing you can do is emphasize some kind of numbers or claims that people find interesting. Another thing you can do is describe something that evokes curiosity like some kind of amazing Discovery.

Copy For Physical Product Sales Funnel ClickFunnels™

Right now there are plenty of different ways you can approach copy but keep the following things in mind on your sales funnel page. Shorter copy is better than longer copy but obviously if you’re using shorter copy then every word has to be important. Second thing is copy that addresses the reader tends to work better so if you’re talking about bland Concepts that nobody is interested in then you can bore your reader’s very quickly. The next thing you can think about is to try to gain the Curiosity of your readers. So if you talk about things that you’re going to reveal later in the page, it keeps people interested – so this is like using hooks. You can also look at your competition. If you look at a really experienced copywriters page you can get some good clues as to how to write a sales page effectively. Definitely consider using Funnel scripts from ClickFunnels™ as that is an awesome program that can help you write copy easily.

Testimonials For Physical Product Sales Funnel ClickFunnels™

The next thing you need to remember to have on your page is testimonials. These days there are a lot of people competing for traffic and sales online. If you can find examples of people giving testimonials for your product that you can use on your page it will help you sell more. Think about people that have bought the products from you in the past. Look through Facebook groups for people who have given reviews of products that you are selling. Look through reviews of other affiliates that are selling the same things.

Evidence For Physical Product Sales Funnel ClickFunnels™

The next thing you can do to really help your customers decide is provide them with evidence of the benefits of your product. Explainer videos and how to guides which combine visual descriptions with easy-to-follow notes on the benefits of your product make it easy for your customers to want to buy the product. Think about creating a tutorial video which shows your product being used in a real world context. Think about creating before and after photos or videos. Think about creating videos which position your product vs one of the competitors products and explain why your product is better.

Trust in Physical Product Sales Funnel ClickFunnels™

One of the most important things about selling physical products is creating an atmosphere of trust. You need to include all the basic Trust signals in your funnel such as refund policies address, phone number and support links. These kind of things definitely inspire trust in your potential customers because they can recognise your confidence in your product by your willingness to offer a refund. During your sales pitch for your product you can emphasize the guaranteed refund policy.

As I mentioned before it’s difficult for people to create funnels that sell physical products. Make sure that you include the various factors that we have discussed here in this post when you are creating your physical product funnel.

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ClickFunnels™ Physical Product Funnel Including OTS and Sales Copy #Funnel Fridays

ClickFunnels™ Physical Product Funnel For Sales Including OTS and Sales Copy #Funnel Fridays

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Funnel Hacker Radio 174 With Phil Singleton – SEO Benefits of Being a Podcast Guest

ClickFunnels™ Podcast Guest – SEO Benefits of Being a Podcast Guest

ClickFunnels™ Podcast Guest

ClickFunnels™ Podcast Guest: Why Dave Chose to Interview Phil Singleton: Phil Singleton has owned and operated a digital marketing agency since 2005. Now he has more business than he knows what to do with. He reveals why in this episode. He is an award-winning author but nothing has given him as much credibility as being a ClickFunnels™ Podcast Guest. He explains the SEO benefits of Podcast guesting, the things you need to do, the things you should not do and what you can do to get on more podcasts and get referred by the host to other podcasts. ClickFunnels™ Podcast Guest.

ClickFunnels™ Podcast Guest

ClickFunnels™ Podcast Guest: Welcome to funnel hacker Radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales dominate their markets and how you can get those same results. Here’s your host Dave Woodward. Welcome back to Total hacker radio. I’m your host Dave would work today you guys are in for a special treat because you have the opportunity of diving into a topic that we’ve we’ve kind of kind of hidden hot around town as far as quick bottles goes and that’s SEO, but I wanted to bring on an expert in the SEO space again Phil Singleton, welcome to the show. ClickFunnels™ Podcast Guest

Hey and so got to be an iced latte. So fellas a web designers SEO expert it’s been award-winning author, but really for the last decade or so, he’s been building his own operatives on digital marketing agency out of Kansas City, but last year, he wrote a book co-authored with John jantsch.

Basically, if you’re familiar Johnny said whole idea behind the duct tape marketing world is built a huge business and that area establish himself. An expert in that and you were able to actually co-author a book titled SEO for growth The Ultimate Guide for marketers web designers entrepreneurs.

So I want to explore this whole topic as far as SEO. Obviously, you’ve got the ton of credibility were able to pull something off of John which is a pretty fantastic excited for that. But if you don’t mind still what I’d really like to dive into is this whole concept of SEO for podcasting is that right for just jump right into that.

Yeah, because really changed my business this year. I mean, I’ve been doing this we’re talking time in the green room before the show how excited I’ve been about about podcasting in the benefits this going to bring into my business is really kind of changed the way we’re even delivering our services and products to our digital marketing customers.

ClickFunnels™ Podcast Guest

And when I think of the benefits of SEO for podcasting, I’m really in some sense thinking about guesting to some degree now, there are definitely some benefits to having your own podcast and hosting it and once you kind of hear me talk through this a little bit you’ll realize I’m kicking myself for starting my own podcast now and not not 40 or 50. I’ve been on about 40 or 50 shows right now and I’m gonna oxime jump into that right now.

I’ve been on 40 or 50 shows. I’ve been able to access and this is again through a guesting programmer. I’m the guest on somebody else’s podcast and we do that through Outreach and then we step back and do this. We’ve got a strategy behind it. But if you think of the 40 plus is probably closer to 50 shows that I’ve been on this year. I’ve been able to access other people’s audiences. They trust you they listen to you but they’re also podcast consumers.

So if I would have had my own podcast like I do now at the end of the show, I’m able to drive people to that to that podcast. I could probably have my own base of a thousands of listeners just by leveraging the people that had survived had a huge missed opportunity of not having my own podcast early on but what’s drawn me into podcasting for us, you know, we reason I start on the first place was I really was trying to find a way to see if that I could get an organically earned backlink on a high Authority.

Okay. So what I looked at is it when you look at the way these podcasts are done now most established podcast have show notes on their shows. Right?

And the show notes are almost a lot of times they include the full transcript so they can be long-form blog post which tend to rank higher in search engines as it is but a lot of cases they’re also about you the guest which is phenomenal right? Because if you think about one of the ways that that a lot of SEO companies today try and get try and build up their off page or work on off page SEO. A lot of it has to do with or a main tactic right now. Anyway is backlink building by way of contribution or guest blog posts, right?

ClickFunnels™ Podcast Guest

It’s a very difficult process. It’s become very spammy. It’s very scrutinized. You have to spend a lot of time developing really good content. Now a thousand words two thousand words and then pitching out to other two websites to try and get these posts like post it up very difficult process.

And there’s not a whole lot of benefit a lot of times within those posts because a lot of times your gain for doing it is to try and earn one single backlink buried in the content and maybe you get an author bio at the end. Maybe not if you’re writing on behalf of somebody else but it’s a very difficult process to go through all this but if you think about the process of trying to get pitched on somebody else’s establish show all of a sudden the entire interviews like about you right A lot of times its title is in it a lot of times your name your URLs in it right very easy to get earned backlinks with in the show notes because you’re actually going to bring kind of your best advice and so in that case what ends up happening early on in the year is I said, you know, I’m going to try this because what really what really woke me up to podcasting after three years of you know, John chance is my co-author and he he started podcasting in 2005.

So this is a guy that’s been into it for a long time now in his own words. He’s like, well, it was really big when I first came out 2005 and social media came. Out kind of died down the last three or four years has become really popular again, but he still been talking about it a lot and the last two or three years. Obviously, it’s just kind of it’s on fire.

But at this year at one of the duct tape marketing Summits, he spoke about and really said he thought one of the main reasons it’s helped him launched his duct tape marketing Empire, which is a brand its books.

It’s sort of as its courses. It’s all sorts. There’s a hundred twenty of us that are in his duct tape certified Network that I’m a part of but he attributes the a lot of the success of the brand to podcasting the access Notch stuff and when he spoke about this at the last Summit here last year. I was like, wow that really hit me between the eyes now, they’re gonna start looking into this and I did I start looking at you know, what I think starting my own podcast seems like too much work. Is there another way for me to benefit and get exposure on podcast without having to put that much work into it because that’s a big part of what my business is responding a little bit of time trying to get many many wins out of it. And then I looked into this aspect or this this tactic of Guested on other people’s podcast and I did it once or twice and the first time it went it published on somebody else’s site.

ClickFunnels™ Podcast Guest

I was just absolutely stunned by the number of benefits that I got from it. Okay. I spent very little time.I didn’t have to really prepare all that much. I think it on somebody’s show obviously going to listen to it. If you have not if you’re already a listener, you’re going to listen to it and spend a little bit of time preparing and then all of a sudden after like 40 minutes of conversation on this show.

ClickFunnels™ Podcast Guest

I got to get access to this person’s audience. They wrote up a long-form blog post. I got multiple organic backlinks back to my website, they drove traffic to it. They put me in their email. They both of my social media, right and all of a sudden. I’ve got all these things at once and I was like, holy cow. I’ve been doing this for 12 years and they’re basically I’m on for free and if I went into somebody and said, will you please do these six or seven things for me? They would probably want to charge you thousands of dollars. That kind of exposure but here when you’re pitched as a guest expert and you’ve got a good enough angle to get on somebody you get all these tons and tons of benefits some for very little effort.

So once I saw that I was like, okay totally changed my business plan truly change the way I’m going to start doing in marketing myself and they started getting on this routine of getting strategic about. Okay. I’m going to I’m going to actually hire somebody to start booking shows for me. I’m going to get a show notes up. I’m gonna make sure we got multiple angles on it. I’m going to make sure that I refine my pitch and I’ve got the certain things I can get on there and make sure that I’m bringing value to the audience that I’m I’m guessing on each time and I’ve been able to get a phenomenal amount of traffic and organic SEO on it and I taken it many steps further is one of the things I’ve actually done is At the end of every show we’ve been asking people to review me as a guest on their show.

So one of the benefits that I’ve got for my own business is I’ve picked up over 40 new Google reviews fascinating.

So just that if you break out each one of these things alone the backlink that you get the social media exposure that you get the traffic that you get may be from an email the fact that you’re able to each one of these is worth the time and effort of the 20 the 20 or 40 minutes you’re spending into it, but I’ve gotten like multiple wins out of doing this and this is I think one of the most I said, I’ve been doing this for 12 years. I’ve never seen any content marketing or any SEO tacit this delivered this much value and benefit for this kind of effort that we put into it.

 

ClickFunnels™ Podcast Guest

ClickFunnels™ Podcast Guest

So, I’ve got a tactic that I’m going to share with you a little bit later in the show about how we go actually from starting with a blogging content calendar rolling that into a An e-book turning that into a Kindle then using that Kindle as a way to launch yourself into a guest in campaign, but it’s a phenomenal way for somebody to go from zero and all of a sudden start leveraging other people’s audiences to start drawing and traffic and really ultimately think for me is to try and you know build up that SEO Equity because that really works also in you start ranking for all sorts of things.

If you if you’ve got a strategy behind each one of these shows that you get get to be on my audience is very familiar with open Loops. So you just opened up this Loop here and they’re all going crazy. I’m sure go wait a second. I don’t want to wait till the end to have him dive into that. So let’s just dive into that that content marketing tactic right now. So what exactly how did they do that?

That’s fascinated far as the whole idea as far as a blog post or Kendall to a podcast opportunity. What’s the strategy behind that? So it’s essentially a four step process that they’re doing. Again. This is one of these things I just kind of stumbled on this year and I was like, this has become so powerful for my own business and is opened up so many things we were talking before the show. I’ve got so much. Coming in right now that we don’t have enough to kind of process.

Even our own, you know, website and digital marketing leads right now. So it’s but so that’s a good problem to have though. It’s a good problem to have you know, it’s, you know, careful what you wish for type of it because in my side, I’m the biggest pain point I have or the my biggest failure as a business is a I’ve grown over the years quite a bit, but I still run it like a solopreneur and my whole mission next year is to like really treat like my back office like it’s unreal agency now and stop trying to run this thing.

ClickFunnels™ Podcast Guest

Like I was in 2005 because I miss him leaving a lot of money on the table, but let’s get back to that dump the tactic. So what we’re doing for my own business and for our clients right now is everything to me comes back to your website, obviously and setting that up as a marketing platform for all your content and the referral source for everything. So your audience already gets this and everybody’s probably doing this already but one of the things that’s really important I think to any digital marketing strategy right now is to is to be consistently blogging right? So when we block we want to make sure that we blog with a purpose And not just do these one-off blog posts whenever we work with new clients.

What we’re trying to do is build a almost like a calendar or what I would call blog Series. So we’re doing 10 and 15 blog posts at once and we’re structuring in a way that’s a table of content so that each chapter. So to speak is an individual post and goes out as a standalone blog post, but at the end of 10 or 15 weeks we stitch these together and we got a nice ebook.

That’s a call-to-action carrot for our funnel or for our website or email. It’s right. Then what we do is we try and spin that up into a Kindle pretty easy because you’ve already got the e-book format or to go. It’s a little bit different and then we put our clients up on Amazon really super shiny for them because all of a sudden we’re help building their personal branding and Authority, right and they love it because they’re up there. You also get a very you get an author page up on Amazon were able to feed up your multiple blog feeds on it. So you get awesome awesome super high Authority links by hacking your way into Amazon onto an author page and getting your blog. Post basically fed up through a feed upon your author page.

That’s a great hack right there. Just that in a by itself is a great way to do this, but building Authority building personal branding for us. It’s great. But it’s also again for our clients a super shiny thing that makes me really happy because now you’re part of their journey into building their Authority in this kind of stuff then what we do is is we take this the neck and we’re already doing this before I figured out how great podcast and the guesting was we were already kind of going down this path because our whole thing these days is trying to build people’s Authority and separate them and try to make their websites then the expert in their Niche. So this becomes kind of stuff things that I’m your audience is already very familiar with but then it’s taking these Kindle and ebooks.

ClickFunnels™ Podcast Guest

These ebooks are named in the Kindles and then creating a guesting campaign based on the book because again, we talked earlier about trying to get on these shows and the benefits you get by being able to leverage other people’s audiences getting these backlinks and for me really one of the my favorite things about getting my clients book as guess on other people’s pain, Guess is they’re kind of doing the homework for me when there are when they’re my client, right?

Because we basically set up the campaign. We hook them up. We do a nice like one sheet and set them out. Then they’re doing guesting, you know, once a week on their own and now here they are basically building their own authority.

They’re doing the some other good chunk of the work and they’re earning their own backlinks in this kind of stuff back in so that’s essentially kind of how our process works. But it really it’s funny because it all comes back to just strategic blogging and you when you’re gonna do like a Blog series you want to make sure that again you’re trying to get multiple wins off of it. So the end goal might be an e-book and then a guest in campaign, but we also want to stay and make sure that you know, you’re you’re blogging about things that are trending and topical and that you’re baking your keywords in there so that when all the stuff comes back to you you have a chance to rank for those words you’re trying to rank on and that’s I think we’re a holistic almost kind of an SEO type of a mindset comes into play because a lot of people when they do any type of digital marketing these days is so much is so one-dimensional I think even People do just launched podcast.

Everything’s kind of about just that one thing. But if you take something as simple as a blog post and try and tie it together into all these things you can get like 10 x instead of 1 x out of it and that’s why I’m so excited this year and why we’ve kind of lost our own cop podcast booking platform is because it all kind of comes back again to the website and content marketing you do this. You can really get huge gains for not a whole lot of time.

Funnels SEO Benefits

I love it. Well, I again part of that becomes just blah blah blah blah blah to me because I hate the writing of blog posts. I appreciate so much people like you can say, okay, we’re going to take this whole thing over and went to chug this down to 10 to 15 different blog posts. And again, I’m I love people like you feel who could do that kind of stuff. I guess. I worked so much on the fly at times where I’ve just I want to go at this topic and then this topic and this topic and that’s why it’s easier for me as a I enjoy hosted a podcast because I love bringing people on like you have this kind of skill set to be able to explain to our users and our listeners how they can take Kind of skill sets and actually I think the main thing and to topic you’re gonna see a lot from us click funnels and that’s this whole concept of multi-dimensional this whole MD multi dimensional aspect is so critical in today’s world.

I realized this specifically last April when we rolled out Russell’s expert Secrets book and we do this whole product launched everything else for us fill this fascinating that a lot of our, you know, quote unquote dream 100 clients were very email-based and I was looking for influencers in Facebook because we’re doing primarily a huge Facebook book launch a virtual Facebook book launch and it was fascinated that a lot of people who we’ve known for years were not very multi-dimensional. They didn’t have a following on Facebook. They didn’t have a fallen Instagram or YouTube, but they were all in one area and I think that’s the one thing if I look back at 2017 that I’ve learned the most is this whole key idea that you just mentioned that’s idea of being multi-dimensional.

You’ve got to be out in multiple areas. I love the idea as far as writing blog posts taking those plot but blog post and put them into a pot. Asking or to a book that you can then get booked on so you can then talk about that as the podcast as you mentioned earlier this year is going to be one of our first that we’re actually doing as a video. So we’re going to take this content as a video put it on YouTube in our funnel hacker dot TV channel.

ClickFunnels™ Podcast Guest

The audio will be stripped. You’ll be put onto iTunes and Stitcher and all those other things within will have a transcript of this that’ll be used for the ClickFunnels™ blog and so we’ll have the transcript on there. And so we’re trying to do a lot of that same type things far as multi-dimensional stuff that you were referring to we also then are looking at again.

You’re one of the very first we’re trying this with so I hope I do it right looks like it the idea here is we’re thinking that basically as you take a look at a lot of the different platforms, whether it’s Instagram Facebook YouTube Twitter, all of them have their own unique formats for different pictures and sizing and so we’re creating different images for each of those formats.

Where in the past I just did one image for a podcast cover. Now, we’re getting up doing four Images based on those platforms. So again, it’s the whole idea here is you’ve got to reach people wherever they At and cast his huge net and then bring them in to you based on whatever dementia they might be in and they continue to communicate with them on a regular basis. So I really appreciate your your idea as far as reaching out multi-dimensional if these people I love it. I mean, that’s a great. I mean that’s just kind of a theme I think people are working on definitely work on next year. But if you think about the blog approach, I mean you could great one blog post and if you don’t have this multi-dimensional approach, you can’t Stitch 10 random blog posts together unless you’ve had that strategy in that mindset, right you’re in the mindset now because you know that you want to try and extract as much value and provided many cans.

And so you’re you’re thinking about it more than you guys are doing this already, but you can really take this down and get because for me it’s all about how many times can you do it one time and really because people talk about like repurposing content. That’s great, but you can’t repurpose it for the sake of repurposing it you got to repurpose it for the sake of generating return on investment that takes a little bit of thought and strategy just to be thinking about all the time so that you’re getting multiple value out of this while I’m out of that piece of it. I love that you guys are focused on it and doing it and I’m Living proof that it works because again, our whole thing is yeah.

ClickFunnels™ Podcast Guest

I really think it’s like if I just bring this back to a good website and a good blogging strategy. I’ve just created a digital marketing which we have a digital marketing service that doesn’t take a whole lot of work but a drinks tremendous value to the client higher ticket stuff, which we don’t have to spend a lot of time on but brings enough value for us to charge a premium on and also it’s very shiny to where people are like, wow these guys look at all the stuff they’re doing for us what we are because we’re being smart about it.

Right and who cares if it doesn’t cost us that much money we can charge a lot. So be it that’s what business is all about. Right and that’s kind of how it that’s kind of how we’re set up. So a couple things that you’ve been mixing here at kind of come to mind. What is for those you guys are listening. If you’re if you have a digital marketing agency what fills just described is something I would highly recommend that you add to your business and that is creating a podcasting type of guests.

Basically the whole thing as far as take it from the blog but teach your clients how to do that you become so much. More valuable to your clients because now you’re basically helping them get out there and I think the other thing Phil I’ve as you were talking I was down with a jld and Pat Flynn and Amy Porterfield down at podcasters Paradise Paul Colligan and gotta sneak back in August or so and as fascinating as first time, I’ve actually ever attended a podcasting seminar or event and I’m so used to thinking podcasts as business business business and my mind was totally blown. I mean they had like an Emmy Award for all the different types of podcasts. It went on for hours and hours and hours one night, but it was interesting for me to see that no matter what your industry or Niche has their most likely is a podcast out there about it.

And so I don’t think I don’t know exactly what your clients are in as far as digital marketing space, but I’m thinking of a lot of our funnel hackers and a lot of them are out there that they might be in the pet grooming. Well, there’s podcast about pet grooming. I had jolt common recently and we did a separate podcast All About bit. And he’s holding.

Funnels SEO Benefits

Yeah, right. And so I mean, yeah, it’s just kind of crazy to think no matter what your Niche is. You’ll find that one of the best ways of really establish yourself as an expert is to become a guest on someone else’s podcast and I love again the SEO tactics that you’re using as far as the benefits of podcasting as a guest and I hadn’t really thought that much about it. I’m looking at it more from a hosting standpoint as far as just doing the opposite and that is what types of assets.

Can I give to someone like you to publish on your page about your interview? And so if there’s such a win-win here, I’m just fascinated to see how you as a guest are using SEO because I hadn’t thought that much about it as a hook. I’ll give you another one. I you guys already do this touch. You know, I’m up on your podcast. I see the you actually you do Supply the transcripts some don’t because of the cost that’s involved and where I see that for myself has been a huge opportunity because I ask the guests that I’ve been the host that I’ve been on I said look, If you’re not going to transcribe the show notes, we let me do it. I will transcribe them and I’ll put them on my side as a long form post and I’ll give you a link Back From My Sight.

Wow, that great idea. Oh my gives me a free blog post. It gives them a backlink back. It gives a chance to kind of re promote. The thing couple weeks later sound do it beforehand. I do it after it’s been out and it ranks if you go if you actually do a search for the SEO benefits of podcasting, I think my my repurpose transcript from somebody else’s show ranks, like number one or two now and I’ve even right it’s be talk and it’s awesome. It generates a lot of traffic people. It’s a hotter topic and we’ve been doing this. All right now go to rev.com a 20 or 30 minute, you know interviews 30 bucks and it’s these are like 5,000 and 8,000 word, you know transcript.

It’s long form post and II, you know, you’ll go see if you look at my Casey web designer not calm you’ll see that I’ve treated more like a website actually put some quotes in it. I did the the h two titles in it, so I didn’t just slap it up there like a transcript.

ClickFunnels™ Podcast Guest

I want Google to treat it like a Blog I’ve actually added schema markup which is you know, this way you can go in there and I get so it’s actually a real blog post and in Google’s eyes and it ranks man they do and this is a kind of stuff again where minutes and somebody else did the worked rev.com, you know transcribes it I got a great blog post on it so you can see why I’m so excited about like guesting it’s like I found this like thing that’s so easy to do and gives you so many things because if you go out and hire a backlink builder, they’ll go do it by domain Authority by Moz is a third-party metric to see the strength of a website. I think your guys your websites like up over 70 so very valuable backlink, and if you look at how people sell these Outreach Services just they price it on backlinks, you know, you go to like a domain 70 website.

They want five hundred eight hundred dollars just to be able to place your learn, you know, earn a link back in it meanwhile to get placed as a guest on somebody show you get much more than just that one single backlink for a lot lower cost me a lot of these podcasts book. Services I guess like we do we do one for 600 650 a month for shows.

It’s like a hundred and fifty again, you know to get booked on some of these things. So it takes a lot of Outreach to do it and this kind of thing and you can’t get on the top caliber shows. But but if you work on all these types of things you can get the backlinks get the exposure, you know, maybe get a free blog post out of the not doing it all these things for a hundred or two hundred dollars versus just that one dimensional backlink that you might have to pay five or six times for it. So for me, I’m just like this is the coolest thing that’s ever happened to me for the last 12 years. I’m just like totally in on it and it’s not going anywhere. There’s just like thousands and thousands of podcasts and the majority of them aren’t like yours.

You have no problem getting guests. The majority of them are going to be the ones that are starting out there establish 40 or 50. A lot of these guys are looking for guests. They’re looking for angles that if you’re going to try and do this weekly, which I think is gonna get the most value for you as a host. And as a Content marketer, you need to consistently be doing this.

ClickFunnels™ Podcast Guest

It takes a little time and effort to get guess so they’re out there. I mean these mid-tier shows. They’re like you spent a niche Niche focus in certain areas. They’ve got if they’re really into it. They’ve got to be looking for guests. So there’s there’s a supply and demand thing right now and there’s there’s just not a lot of people going out there and actively trying to get themselves pitched on show so it’s wide open. I love it. It’s been itching. I’m actually starting to see a lot of people using their credibility the shows they were on as it as seen in so instead of as seen on CNBC, it’s SE non final hacker radio sto fire as seen on, you know, it’s just fascinating to me see how different people are utilizing the credibility that exists through a podcast.

Will you bring up a good point because we do the same thing in our process. I went every time that I’m on the show. I’m able to kind of crawl up the caliber because because I’ll get it reviewed from somebody else and they’ll say I was a great guest and then I’ve been able to get on better and better shows and I’ve been entrepreneurs sure. I’m on your show, which is a great show. I’m gonna be on Chris duckers you Premiere show He’s got a big audience that kind of stuff.

So I’ve been on and I wouldn’t have started like that in the beginning but since I’ve been able to kind of stair step up in terms of caliber and have other people say I was a great guest it enables you to get up on the bigger and better shows as you do it, but it’s a longer-term strategy. You don’t just jump out and this is the one thing we have when people are trying to do it. You’re not in it to hit a home run if you know podcast guesting is a it’s like a Town Hall strategy, right?

ClickFunnels™ Podcast Guest

Because I don’t care people have 50 people are a hundred people. That’s a lot of people that if you think about giving a presentation in a physical room somewhere that’s a room full of people and you got to think of it like this way. It’s almost kind of a virtual Town Hall grassroot story able to go out in your office and reach somebody a captive audience weakly, like I do it at least and it’s really just a phenomenal thing that just keeps on giving so that’s awesome. But this would be one of our last episodes for the year 2017.

So as you guys listen to this you maybe listen to us in 2018, but I highly recommend that you take Phil strategies here and become a guest on Also show but more importantly make sure you have a strategy on exactly how you’re going to use that content and for links and again as you’ll see here as I do all the end of every show basically right now, we’ll be asking Phil. So, you know, if people want to find out more about you, where do they go? So Phil where people go to find out more about you head over to KC web designer.com. That’s kind of where I said, I’m gonna have my podcast and you guys are going to be launching your lid of the year. I’m not lives gonna be up quite yet. I’ve got about ten shows.

I might hit that deadline, but please check that out because that’s kind of where my story started check out SEO for growth. That’s the book. I wrote with John jantsch. It’s done really? Well. It’s my third best seller but it’s by far sold the most books that we’ve ever done. I’m probably because John jantsch is a co-author on it. I think it’s really good stuff. But if you go there was also we’ve got some great downloads on there for free. We got a book by Larry Kim from word stream.

ClickFunnels™ Podcast Guest

That’s a free download. We’ve got one from used Tuvok of yoast SEO, which is he’s kind of a big guy that’s out there and then we’ve got one called local SEO, which is a freebie that I wrote previously and check out. Cast Booker’s.com and we’ve got the service that there’s a lot of them out there but we do this service more with an SEO focus into it so that you get multiple benefits on it and not just trying to get onto the show just for the sake of the show but to try and what work it into an overall content marketing plan. So check out podcast Booker’s.com.

I’m gonna give you one other tip that I’m going to say to sure go check out because you mentioned some painful point about so I think a lot of people have this I mentioned how blogging so important to stuff but people hate to write a lot of times. That’s me I hate so so I got a link that I’m going to send you that’s got ten great Outsource blog writers the services that I think are I mean basically 99% of our clients are having somebody else write the blog post after we structure them. I use one called the content company.

All they do is write for agencies. So awesome to be able to send them a list. Please go write that then we just edit it and then it works because I already used to kind of doing this. So I’ll send if you really into this and you’re thinking well, geez, I’m not gonna write 10 blog post. It seems far out there. It’s really not that Our come up with a little bit of a strategy do some keyword research on what you’re going to write about a how-to book or whatever dish it off to some Riders which I’ll send you a link to the ones that I use and I list of ten other ones you can choose by yourself.

ClickFunnels™ Podcast Guest

And then that’s it man. You’re on your way. It’s not doesn’t take a whole lot of work to get this thing going and it’s the quickest route to Great SEO rankings and to leverage and to build your own personal influence and Authority if anybody was trying to get that or boost up or just trying to drive more traffic to your website and you don’t even need an Outreach really you can do some of the stuff on your own. I think it helps to have a third party to it, but great way a great low cost way to really build up traffic and deliver a big bang for the buck. All right. We’ll put that in the show notes. If you are send the link over and you guys can go to the show notes again.

ClickFunnels.com is basically a Blog are not blog there, and that’s where our show notes are. So we’ll have that there as far as for the lack of videos well feel. Thank you so much for your time. Thanks, man. He’s a man. Thanks for listening puddle hacker Radio podcast. If you’d like to be notified anytime, we release a new episode.

ClickFunnels™ Podcast Guest: Subscribe over at funnel hacker radio.com in addition to that. We’d love to send you a free gift. You can find that free gift at funnel hacker radio.com forward slash free trial one. Last thing is we love giving away cars. So if you like access to a free dream car, all you have to do is go to funnel hacker radio.com forward slash dream car and you’ll get all the details. Thanks again for listening. ClickFunnels™ Podcast Guest

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Funnel Hacker Radio 174 With Phil Singleton – SEO Benefits of Being a Podcast Guest

Funnel Hacker Radio 174 With Phil Singleton – SEO Benefits of Being a Podcast Guest

AskGaryVee Episode 308 – Ivan Seidenberg

Paul Colligan, How Podcasts and Sales Funnels Work Together

Paul Colligan, How Podcasts and Sales Funnels Work Together


– Funnel Hacker Radio Podcast

Paul Colligan, the “go to guy” when it comes to podcasting. If you want to learn “How To Podcast?” this episode is for you. He talks about the problems of podcasting and his solutions. He reveals exactly how to bridge the “free cookie” dilemma and how to monetize your podcast.

welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales dominate their market and how you can get those same results here is your host Dave Woodward hey everybody welcome back at funnel Hecker radio today you guys are in for a massive massive treat that the opportunity of having basically one of the gods of all podcasting a guy a total mass respect for and that’s Paul Paul Colligan so Paul welcome to the show Wow thanks for having me Dib I guess this is as I met this is such an honor for me I’m so excited to have you on for those you guys no no Paul Paul is an Amazon best seller on all sorts of crazy fun topics everything from how to stream video how to podcast YouTube strategies is works than featured in several publications including huffington post and that effect this is a guy you basically find on speaking on stages around the world because he absolutely knows anything and everything there is to do when it comes to podcasting and videos and YouTube strategies I am so honored to have you on and I’m so excited to get talking about this because this is a topic I have so many people asking about all the time in that is today I hear all the time about the ports are doing a podcast but how the world actually monetize this so Paul anything else you want to add to your introduction before we dive right in no I’ll take down send a copy to my mom the only thing I’d say is that really the the YouTube for me has always been about an alternative distribution channel for my podcast content and the live streaming stuff has always been for me a mechanism for recording podcast content so really in the midst of all the stuff I do you can see me is very unfocused which my wife does often or or you could see a grand scheme here and at the center of the university is podcasting so so I’m excited to be here oh thank you again I we were just talking about the other just few seconds before we started recording here that is I am so jealous of your voice you have this voice that was just made for this audience and I just I was so bad I had a powerful commanding voice like you have I can we squeeze you guys is trying to make it me so thank you for having just a commanding voice of what dog world entire podcast yeah there is your world yes there we go so I wanted to just dive into this concept you may mentioned far as this whole intersection of podcasts and sales funnels that to me is like the holy grail of of all this stuff so if you don’t mind kind of just tell people a little bit about why podcasting is so important why they should be doing it I know you got a awesome book coming out on exactly how to podcast in fact I’m tell everybody right now by the time this launches the book should be hitting the bookstores everywhere else you can buy it so real quick make sure you go to how to podcast book calm again how to podcast book calm you get all the stuff to pause and talk about but I want to make sure you get it right away so with that said Paul tell me a little bit about when you look at podcasting first of all white why podcasting what is so important about podcasting podcasting is all about focus and podcasting is all about attention if I get an email from Dave he is on one of the three screens on my desktop he’s in you know three three monitors on the desktop one of probably 15 screens open with the phone playing in the background you know there there’s 87 distraction points when I read an email from mark you know when I visit you know Russell’s site you know that’s a different window with the email from mark and it you know I mean it’s all over the place and that’s the one we play in and I get that and the desktop lets us do sexy things video interactivity live all that stuff but here’s the funny thing I might have 37 people screaming for my attention but right after this interview I’m going to lunch and when I go to lunch I’m going to get my car and I’m going to listen to a podcast and whatever podcast I listen to on the way to lunch has my complete and undivided attention for the drive think about that I don’t know that’s every marketers fantasy you know I mean it’s what we want with these would they really badly for seven million Americans drive by themselves in their car to and from work on the average of a 30-minute commute all you have to do to get their attention is be better than Drive time radio you know can you be better than the weather every three minutes guy and I’m going to bet you could be better than the weather every three minutes guys so so you have this this intimate wonderful regularly scheduled conversation of time and depth and opportunity that you just don’t get anywhere else and that’s the beauty of this that’s the beauty of podcasting that you don’t get in any other format you know if we need to go long we’ll go along if this is a short topic we’ll go short you know you’ll release this we were looking at the release time and I said hey let’s let’s make this smart you know in terms with the release of the book we have all that opportunity so it is an intimate conversation anytime anyplace anywhere any device and it’s mind-blowing its absolutely mind-blowing what the opportunity we have I might do a lot of work with gel polish and I did a presentation for Joe about his podcast and he said he said you know look look up at the staff and find something funky in the stats to kind of get everybody’s attention and I went into the stats and there was a country called Turkmenistan that I know nothing about I don’t know how much you know about Turkmenistan but nothing I looked it up and like the first entry in Google at the time was like the CIA Factbook for all the human rights violations and then the second thing was like world journalism watch and apparently this is like a ridiculously savage country maybe savaged not savage you know five percent of them have internet access Twitter is illegal YouTube’s illegal Facebook’s illegal all the social networks are illegal yet Joe shows getting downloaded on a regular basis and Turkmenistan oh my gosh I mean that’s mind-blowing you know I had back in the early days when we were trying to figure out consumption of podcast and we asked our we asked our audience we said hey just got us know how you consume this we’re trying to understand what the consumption protocols like and we got a lot of people were in the car that was typical but one guy said oh whenever I get an episode from you I know it’s going to be big so I have a common cup of tea and I go for a walk on the beach you know and like wow you know with him yeah it’s one guy said I listen to this with my teenage kid um and you know mind blowing now back in the early days we were taught this is back when the iPod this is believe it or not I got into podcasting before the iPhone my first podcast book actually doesn’t mention the iPhone and back us back then the iPod used to be really really locked up tight and I did the show and we were talking about how tightly locked up it was and we were talking about how gurus you know you know a russell brunson type of character could will they do well one day in the future if there was a pre-loaded media player with its content you know look at what Russell’s doing now with marketing in your car and and I think you know point is proven but back then 10 years ago that 12 years ago we were chatting about it and how they need to unlock it and yada yada yada I met my first podcasting event and a guy walks up to me and he says hey my name is Dave SAFTA what are you Dan and Dan goes I make pre-loaded media players for gurus and speakers like holy crap this is awesome you know I’ve been talking about you like I didn’t know you exist I’ve been talk about you know the show because yeah I know that’s where I got the idea for the company oh my gosh like what you launched a company based on my ramblings yes you know and cool intimate intimate and then of course my favorite story one of the emails we got back and I still will not forget this ever we can email back that says mr. Johnson has me burned the episode 2 CD I give the CD to the driver and mr. Johnson listens to it on the way home I don’t know what the driver does what the CD once mr. Johnson has arrived home you know so this is an intimate conversation a dialogue a piece that you just have no where else nobody gets YouTube doesn’t get this Facebook doesn’t get this email doesn’t get this only podcast and gets it so that’s why I love it now let’s talk to problems because there are problems there are problems in podcast number one be any time any place anywhere element of podcasting removes urgency you know if I go to a podcast you know I log on to puddle hacker radio today and I see you’ve got you know our photo haka radio at least at iTunes I see you got 125 episodes you know as cool as this show is I cannot you know consume that all in one day so it’s in the back of the mind it’s that perpetual folder on the Shelf kind of thing I know one day I’m going to go to funnel Packer radio that’s that’s bad now we got to do something about that and then the other thing is is podcasts are so cool so intimate I finally realized my friend Ed Dale explained this to me and and Edie did this perfectly he said podcasts are cookies ok what does that mean do you like cookies I love chocolate chip cookies they’re like my downfall exactly nobody under everybody loves a cookie now Dave does your mom make cookies no no no makes cookies in your life my wife does okay beautiful beautiful so your wife you come home one day and what’s your name Carrie Carrie yeah okay you come home Carrie has a plate of chocolate chip cookies and you go thank you Carrie this is why I love you this is why I married you it’s beautiful now now it’s confession time Dave have you ever got an extramarital cookie yes I have yes you have mrs. Fields it was it that missus crianza activist Otis Spunkmeyer okay Otis good Otis here’s the deal when you think of Otis and cookies you have no problem paying for an Otis cookie you’re a-ok you have no problem cookies you paying for cookies but the thing is your wife is your wife if you came in one day and she had a plate of cookies and she said it’s $1 per cookie like the whole relationship is just wrong yeah you know what I mean and here’s the faith a lot of podcasters go a couple hundred episodes giving giving giving giving giving giving giving and then all of a sudden they try to sell a two thousand dollar course that’s like you coming home one day and your wife and your mom or your boyfriend or your girlfriend or your dad or your maid or mr. Johnson whoever so they start searching for cookies there’s a pattern interrupt there that is just unacceptable it doesn’t work did you’re right you know and so people try to solve that one of two ways way number one is they’ve ignored that reality and in the ignoring of that reality they failed miserably because nobody buys anything of significance from a podcast it’s just not the communication nature it’s not the vehicle the podcast is the free cookie you give you give you give you know how many books am I going to sell from this I don’t know you’ve got a pretty good audience maybe I’ll sell a few but but this is giving giving giving this this isn’t strategic and and and you know the Kindle version will be cheap and all that stuff you know podcasting is a giving mechanism okay now yeah here’s what happens the other people go well there’s no way that I can sell something on the podcast so they do the whole ad insertion thing so now you’ve got a show about funnel hacking is that all of a sudden has a commercial from GoDaddy domains or something you know so be ridiculous and then and then people listen and they go well okay it’s paid for by the you know it’s paid for by the commercial the transactions done reciprocity received and they go away you know neither one of those mechanisms are that good here’s the way the mechanism gets good okay here’s the way the mechanism gets good do you happen to know what episode this is going to be by any chance I can tell you this is going to be episode 127 beautiful so when people want to find episode 127 what do they do they go to funnel Hecker radio and and try to find it okay okay so a lot of podcasters here the first thing I watch you do they okay I’m kidding no but it’s awesome fix the website here’s how you find episode 127 it’s a total hacker radio.com ford slash 127 got it you know how you find episode 128 it’s a fun hide radio clown that’s went towards / 128 okay now I’m going to say you go to phuddle hacker radio comm ford / 127 and i’m going to say there is an ability for you to download a worksheet on the forums of podcast monetization it’s a worksheet that I’ve done for my high-paying clients and it’s somebody we can’t go into on this episode but I want to give it to you so head out – final hacker radio comm forward slash 127 and you can get that now what I just did here was I started the funnel now we’re going to continue to give we’re going to continue good to give we’re going to continue to give but now people have a reason to come to the website and people have reason to give you their email address and I’ll send you the PDF file we’ve just started the cycle now everybody who signs up for the forum’s of podcasting worksheet they’re used to being marketed by email you sell them say by email they’re used to that they know that until I go to Spunkmeyer paint paint a buck fifty for the cookie you get that that grooves there this is how podcasting and funneling you know this is how they come together so now you produce the show around a giveaway you produce the show around a PDF you know a lead magnet an ethical bribe whatever you know your internet guru told you to call it call it that but then base your show around it now imagine what’s when your favorite shows day if other than of course the podcast report what’s when your favorite shows I would be marketing secrets okay marketing secrets so marquee secrets is a great show now if you started listening to marketing secrets and that that Russell character started out by saying hey today’s topic is so huge I had my designer develop a really beautiful flowchart that you can print off and put on your wall we’re going to go over everything with flowchart of this episode and it’s the full episode but I want you to grab that flow chart by going to marketing secrets comm forward slash 8422 or whatever episode of Rosanna you know now still give the episode still give the full cookie still give everything refresh it’s still intimate it still personal it’s all the things that podcasting are but now those who are really interest in this topic will come in they’ll give you their email address the PDF now here’s it’s beautiful you get a number of things from this and the coolest of which at the bottom of the list is the email here’s the thing if you do a thousand downloads about a topic okay and you offer those thousand downloads where to go for more and nobody opts in you know what you just realized about your audience nobody cares about that topic or these going further with that topic right this is huge that’s I’m taking notes here this is the best stats in the world now here’s the funny thing you take ten episodes you take the ten topics that you think your audience is the most interested in you do 10 episodes about those 10 topics you divide the downloads by the opt-ins you figure out which one has the highest percentage for more engagement BAM you just did more research you have more stats you have more of anything then Apple will ever give you now is what you hide of course is a funnel tool you know you need a tool where you can start with email and maybe a download and a video and that kind of thing this is why I’m so excited to come on the show here because you know anybody listed this knows click funnels and notice what the opportunity here is it of course once you build your template once you create one for every episode and you go smart this is how podcasting makes money oh my gosh I’m loving this this honestly I could say I’ve had this conversation with so many people saying they do so much work and so much time and effort I don’t see I’m ever going to be able to get any return on my investment in podcast besides just throwing a whole bunch of free content out there this has answered every question anybody’s ever asked me about podcasting and you’re the first person who’s ever provided it I mean this is Paul I love love this intersection of podcasting in sales models and the whole way of monetizing this is fantastic and it’s easy and it’s natural and it’s personable and it’s you know and you can do things different ways for your audience depending on how your audience is and how they go but here’s the great thing if you you know so we do those 10 episodes with those 10 topics obviously the first email is here’s your giveaway but email number two is here’s more content about that topic so you know you’re referring them back to the other podcast then what will depend like if you’ve got another episode about that sitting back but you might have another piece you might have a giveaway you might have you know but imagine if I listen to the intersection of podcasting and funnels and I got a giveaway and then the next day you emailed me something that also related the intersection and then the next day you mail be something that also related the intersection I am yours forever oh yeah absolutely and here’s the cool thing I am yours forever if I listed the datas came out I’m yours forever if this if I’ve listened to this for years after this episode comes out because you set up the funnels and it’s all in play oh my gosh this is awesome now this does break some podcasting norms because the average podcaster thinks well I’ll just get somebody fun on the phone and we’ll interview you know you got to have a giveaway now sometimes you just get smart you know sometimes maybe you know you have a cheat sheet you know the greatest takeaways from it or maybe you talk to the person interviewing ahead of time and say there’s something you can give away or or this this or that you know you got to find something you have to work a little bit harder but the benefits the payoff is just absolutely tremendous so now you do 20 episodes with 20 different topics that you think your audience is about you do the math you figure out which one’s the most important you launch season 2 you focus entirely on that and you just narrow it on the niche and that’s that’s where podcasting becomes fantastic and then when you hear things like you know well I just got added the Google Network you know I don’t know if that’s good or not well of course it’s good because the Google Network is now adding opt-ins to your list sure of course you know I just got added on stitcher or I just found out I can’t say her name but she rhymes with Mamiya and she’s in the room right now she’s a tube she comes from Amazon you know my shows on there and if that’s getting me opt-ins that’s fantastic if some lame offshore pirate guy thinks they could download my mp3 you can redistribute my mp3 for fun and profit you know what god bless him or her you know and so it just becomes the most fantastic device in the world if you go to an audience it doesn’t want to do podcast burn these bad boys to CDs and give them out put them on pre-loaded media players do whatever make sense that’s the intersection one person who’s doing this really really well is a gal named Amy Porterfield I don’t know how has her on the show yet Amy’s a dear friend of mine and it was beautiful I’m Amy was it at a recent event and somebody was asking it was QA and they asked Amy to say hey Amy I noticed that I’m you know most of the time you do the opt-in thing but every once in a while you don’t do one and is that because you want to give to your audience is that because marketing blob you know all these high and mighty things and Amy goes it was beautiful was Amy and in pure Amy form Amy goes no those are usually the ones where I owed somebody a favor and I’m kind of annoyed with those you know because every episode is a machine for her she was one of our top 10 affiliates on a also expert secrets book launch and she really did nothing but the odd cast nothing like that but the thing is she probably did a giveaway sure I don’t know that episode and she probably mail the people who sign up for the giveaway on a regular basis I was so shocked Annika was one of the main reasons I wanted to have yachts I’m like I miss done this podcasting game and so when you and I met that genius networking and also over the product mods form and stuff I was so crazy I was just like oh my gosh I’m not make sure you’re on because you are like the guy and this is exactly exactly what I was hoping you’re going to deliver and as always you always over deliver I mean well I think it is so cool that you’ve been able to help people understand the monetization of a podcast because I’ve I’ve struggled with myself as you mentioned you were over a hundred episodes and I have people come on and they’ll you know they’ll give their their link or whatever the end I’m totally fine with that but I’ve never been able to actually drive traffic and see a way of actually bringing people back into our funnels by doing this and I just I’m not kidding I I have not I’ve taken so many know something I’ve got to make sure this gets implemented this gets implemented so this is fantastic content thank you so much well and let’s come back in a couple of months and re-examine what you’ve done and we could do a review for everyone and everyone can look at how how funnels to be integrated into their show as well because you know a podcast funnel intersection is great obviously for funnel hacker radio but it’s also great for every single niche out there you know this is not a model for only a certain segment this is a model for everyone well because I think the hardest part is what you explained earlier Paul Medus it is it is that whole free cookie dilemma where I felt I feel violated honestly drive crazy when I’m listening to a podcast I know that they’ve got an advertiser on and the advertiser has absolutely nothing to do the empty content is that totally disconnected and I think okay I get it you got to make some money on it I’m fine with people making money obviously the whole reason bistec but it’s weird it’s weird or you’re right you know and it’s unnecessary you know and and and I played I had a client I don’t want to talk poorly about anyone but I fermented with ads for a little while on the podcast report just to you know you know I’d always said that it was weird I always said that was weird on the guy better you know actually speak from experience and I did and it was weird yes you know and and and you just don’t have to and that’s the same one of my big you know monikers is the only problem with new media is when you treat it like old media you know old media you had to insert the ads you know that is the only option now we don’t have to anymore now now it’s fantastic and it also makes Russell makes good money he’s a smart boy but you know one of the great models is Russell goes out on stage Russell teaches his brains out for whatever the segment is and then Russell makes an offer for more like it’s where the greatest conversion models in the world a webinar teacher brands out for whatever time you have make an offer for more podcasting give for them the time you have make an offer for it’s the same thing imagine I also got up at you know Joe polishes genius network annual event and halfway through it said this presentation brought to you by audible if you can get a 7.95 set free I mean the audience is watch it you know right you’re right you know so now let’s talk so I just talked how beautiful podcasting is I just chatted about the elephant room I just chatted about the answer to the room so now of course everybody’s question is okay how do i podcast absolutely okay that’s the next step I didn’t want to be the how to podcast guy because the money isn’t in the how to podcast part actually there are some people making a lot of money in the how to podcast part and I’m kind of frustrated with them because they’ve made it more complicated than it needs to be but you know back back to Jill polish it kind of all comes back to Joe you know on a regular basis Joe sits up on stage and says that if you wanna learn how to podcast talk to Paul again I don’t want to be that guy so I finally created the how to podcast book and it’s the process to be used here at the podcast partnership every client goes through this process and it’s really really would be simple it’s four steps step 1 make digital media actually create digital media’s the new official one for for the new version of book create digital media step 1 we’re doing that right now in your particular case you and I are on skype we’re running both Macs – betty cam Skype recorder going and as they say this I probably should have had a backup for you but sometimes it’s two people who just click record on the iPhone Russell does it driving to work you know amy has a ound board and a mixer set up you know but people have different ways um you know I’m dealing with one client who has literally you know thousands of hours of training and she’s like well I you know I don’t want to create a more content you don’t have to it’s already been created step 1 create digital media step 2 put it online makes sense step 3 make it podcast ready now putting something online and making a podcast ready is not the same thing but of course putting outlines the first step and then once you’ve made a podcast ready you tell the world that’s it those are the four steps and so I’ve got this book at how to podcast book calm on the current version of the book actually really honestly let me flip through the pages here really only the first 65 pages count now I say that because the interview there’s a guy named John Lee Dumas who’s mastered in the industry and then there’s this this bum named Russell Brunson and I’ve got interviews that I’ve done with both of them on the media creation part I do a whole thing with Russel about creating you know at that time it’s called marketing in your car and you know but but that’s the book and and that’s the process and it’s just not that complicated and the links are there to the mic you know what microphone what host all that stuff it’s it’s in the book it does need to be complicated read it you know my two favorite stories my two favorite paths my two favorite outcomes for this podcast is number one the person who says hey Paul I read your book in an hour I’m now podcasting god bless you awesome and by the way I even say in the book when you Pond as result the book come out to our Facebook page tell the world and then there’s those who read the book who say hey Paul I realize what it is I don’t want to manage this can you manage it for me that’s how I get my clients so good honestly I’m thrilled if you take this book and it’s all you need that’s awesome I don’t ever got that as far as great digital media put it online make it podcast ready to tell the world if you don’t mind help people understand what’s the difference between put it online and make it podcast ready well podcasts so the other thing we got in the book is we have my definition I’ll tell you boy Dave if you want to start if you want to start controversy boy try to get the definitive definition of podcasting it’s absolutely virus everybody everybody wants to have their definitive definition and I went when I first did this book I tried to put it up against the podcasters to have a spine they agree on something oh that didn’t happen but here’s what I came up with and I’m pretty proud of it audio or video made available online for easy on-demand consumption and/or subscription-based delivery okay the putting on online part for on-demand consumption we’re very used to that’s you know link to the file on my website use a use a Flash Player that kind of thing it’s the on its it’s the on-demand consumption and subscription-based delivery that’s the part where you have to make it podcast ready spoiler alert you need a company that will host it and will make an RSS file for you spoil alert number two there’s a company called libsyn li dsy n.com they’re the best in the industry I use them all my clients can use them spoiler alert number three use the coupon code Paul and your first month is free wallet we use Lipson as well yeah yeah most the world does and and yeah and and and and you’re done and and and there are you know part of the whole people making it complicated you know you know the feed is just so that your phone knows that there’s a new episode and you could write that yourself or you could let a computer write it and here’s the deal when you do things that the computer should be doing the computers win but like that’s the matrix that’s like every bad sci-fi movie so you know do not welcome to robot overlords here let the computers do the hard work for you you know I am you know the podcast guy you know whatever but you know you put a gun in my head and say Paul you know write a feed or we kill your family you know my family’s dead I don’t know how to write a face that’s what the suitors do you know um it’s sort of like vegetables that’s what my dinner eats you know I I don’t have to be to be part of this and I think the algorithm or I think the analogy is you know when you send something to the printer you’re not sending a Microsoft Word doctor the printer Microsoft Word is converting your document to a language called PostScript you know and nobody knows PostScript nobody writes in PostScript you know you’re right in Microsoft Word or pages if you’re on the Mac or Scribner if you’re you know if you’re a you know cool guy you know but all of these translate to PostScript which rights the printer and that’s what you do in the podcast is you just have somebody write to feed something computer right the feed for you and lips it doesn’t tremendously and that’s it and and that’s the process and you know and and once you get up there and start downloading and and you know boy if you you do a thousand downloads and nobody wants more you know it’s time to read you know it’s not time to get a better microphone it’s time to figure out why did I just offer a few processes they don’t want more you know and it’s it’s it’s just it’s just not that complicated once once you follow this process so the book is an hour read at the most you know I had somebody who said I is somebody at the I gave it away at to Jesus every month ago and somebody call me Paul and left it on the plane you know I finished I left on the plane like well then he finish it like like leave it on the plane it doesn’t matter like you’re done like get to work it’s time to make it happen and shoes they go yeah and then of course couple days later she called me and said can I hire you to do it you know and then been one of my favorite clients cents so it’s not yeah it’s not a complicated this is it this is the whole thing and it’s there so you just got how to podcast you just got how to make money with podcasting you just got a model to follow um yeah you’re done I have a cookie have a cookie oh my gosh Paul you are amazing I am so thankful to have you on this is going to change living the lives of thousands of people and I I cannot say enough anybody was listening this again if you have any questions about this Paul is the go-to guy we joke around about it all the time but I guess first and foremost don’t get a book how to podcast book comm make sure you pick that up and then most importantly do exactly what he said and that is implement implement implement I think no Paul one things I’ve loved I mean aside from the fact that you just such a kind generous giving person you know your material so well and are always out there helping other people in this industry do these types of things but I think most importantly I’ve it’s been neat for me to see how many people as have reciprocated coming back to you for s clients or as needing additional help and paying you for your advice because I mean you epitomize the whole idea as far as a person who gives and gives and gives and the world just rewards tremendously because of that it works for me okay that much it’s great well as we get close to wrapping things up here anything else what am i I’m almost afraid to let you go I’m like I know I’m supposed to be asking something else what am I missing so Paul is there anything else that I should be asking you that I haven’t asked that I need to make sure our audience here is about not not really you know I mean I just gave you a 101 you know and and 101 is not 101 is not mic selection you know 101 is not hosting selection you know 101 is is is what’s your message and you know then 102 is is what you get go and what do I do with this and then that becomes that becomes you know traditional marketing now I’ll tell you a lot of people are really afraid to you know if I put an ad for and I love audible actually I know the CEO of audible he’s actually one of the reasons I was inspired to podcast and I adore that company but there’s just a you know complete disconnect and the thing is you know if I put a complete disconnected my shoulder doesn’t work you know I could blame it on the disconnect you know if I have a show that puts everything I just chatted about today and I don’t see any results the only person I could blame it on is me so you know this is a you know you know this is a serious moment here you know you have to you know kind of be accountable now you know it’s no more let’s put out there let’s see what happens now it’s like is this thing working the strategy but I’ll tell you one of my favorite will end with this one of my favorite podcasters is a gal by the name of mignon Fogerty the grammar girl I don’t know if you know that showing up I don’t ha mignon started in the early days she is one of my absolute favorite podcasters on the planet mignon started one day with the concept of you know podcasts with what you know she was a science editor to new science so she does this big complicated science show and it sucks the life out of her after about two episodes because it was a lot of work and she goes what do I do I’m a science editor well there’s two words in that statement there’s science and there’s editor so she comes up with this idea for a show called grammar girl where she spends about five minutes touching on a certain piece of grammar you know they’re they’re all that stuff each episode one bit of grammar and there are people out there who love grammar you know I I resigned myself to there’s probably some rules there but that you know but but she ended it you know so she goes from a show that sucks her life dry to a show where she’s in her own she’s in her element she has like six or seven episodes of like a five to six minute show she gets a book contract the real book contract a couple of weeks later she gets a call from Oprah no way you know less than ten episodes into the show saying what was Oprah’s team hey Oprah made a grammar mistake and a whole bunch of people emailed in and said she should have grammar girl on the show we don’t know who you are can you come on the show so you know she calls your book agent and she says that seemed where you come out with the book and then you go on Oprah yeah well we’re going to do this reverse I’m going on Oprah you know and so she was on Oprah like three or four days later and you could find the thing on YouTube and she came back and she was like boy it sure stinks that you know my books not out yet and her editor goes within you here well what do you mean she would look at iTunes go to audiobook she goes to audiobooks and it’s grammar Girls Guide to grammar something like that I said well I don’t have an audio book they went in and they edited like the 12 episodes they had at that point oh that’s awesome they made an audio book they put on audible she was the number one book on audible for three months oh that is awesome that is so cool you know all this wouldn’t have happened if she didn’t Street you know she didn’t go to herself hey the science thing isn’t working well you know she knew that podcasting was real she did that she wanted to do it she just had to refine the process so so for everyone 101 is you got all the facts you need by the book now do it and if it works keep doing it if it doesn’t work figure out why it doesn’t work and get to work I love it now Oprah you can’t be on Oprah because you know well you know she does do TV anymore and so you don’t have that option but there will be others for you I love everybody’s listening obviously going to make sure you get the copy of how to podcast both comm also start listening to Paul’s podcast it’s the podcast report highly highly recommend it to you guys check it out and Paul if they want to get a hold of you what’s the best way of reaching out to you um Twitter’s problem you know Twitter or Facebook is the easiest get this Paul Colligan comm Ford / Twitter Paul Colligan calm Ford / Facebook Paul Colligan calm Ford / Amazon you know pick your you know pick your platform a choice and that’s where I can find me I don’t and I think my last blog is like a year and a half old so probably don’t do that but you know pick the social network of your favorite Paul Colligan comm / forward you know and and you’re good to go there Twitter’s find it’s easy Facebook’s their you know whatever works for you will get there eventually I love it well Paul thank you so so much again I so grateful to have you on the show under appreciate all you do for for me and for Russell and for our entire community so thanks again buddy thank you thanks for listening to puddle hacker radio podcast if you’d like to be notified anytime we release a new episode just subscribe over at Donnell hacker radio com in addition to that we’d love to send you a free gift you can find that free gift at Ronal hacker radio comm forward slash retrial one last thing is we love giving away cars so if you’d like access to a free dream car all you have to do is build a frontal hacker radio comm forward slash dream car and you’ll get all the details thanks again for listening

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-Why podcasting is so important.
-How do you monetize your podcast?
-How to combine your podcast with your sales funnel.
-How do you podcast.
-The difference of going online with your podcast and being podcast ready.

Quotes:

“The biggest point of Podcasting is to implement just do.”

http://blog.ClickFunnels.com/radio/how-podcasts-and-sales-funnels-work-together/

Paul Colligan, How Podcasts and Sales Funnels Work Together

Paul Colligan, How Podcasts and Sales Funnels Work Together

Dennis Langlais, How To Build Your Business Through Podcasts

Dennis Langlais, How To Build Your Business Through Podcasts


– Funnel Hacker Radio Podcast

Dennis Langlais, entrepreneur, podcast host and successful Funnel Hacker tells how he will not accept any clients unless they do a podcast first. Dennis is a skilled graphic artist, videographer and hosts the Five Minute Bark Podcast. He reveals the value to podcasting and how he uses podcasts to build his business and shows you how you can too.

Show Notes

[3:43] Why to do video with your podcast?
[11:00] How to use funnels on your podcast.
[18:00] What kind of bandwidth do you need to record podcast?

The funnels we talked about are here:
https://marketplace.ClickFunnels.com/consultants/263

Dennis’ website for the podcast and guest Masterclass:
https://fiveminutebark.com

FIVE Minute Bark Podcast:
Real stories, Real People, Changing the World: Through Inspirational Moments, Breakthroughs and Entrepreneurship

I advance entrepreneurs & athletes ability to show up effectively, confidently for appearances on stage and interviews. I have interviewed over 200 guests on my podcast The FIVE Minute Bark. I have compiled list of all the highly effective skills and strategies from global thinkers and entrepreneurs who have claimed their authority.

My own experience as a pro athlete showed me I left millions on the table by not adopting skills commonly utilized by authority figures.

Acquiring these and putting them to practice will result in significant opportunity. Instantly after mastering some these secrets there will be an uptick in personal confidence and engagement socially.

More confidence, broader reach in you audience will lead to more money in your pocket.

http://blog.ClickFunnels.com/radio/how-to-build-your-business-through-podcasts/

Dennis Langlais, How To Build Your Business Through Podcasts

Dennis Langlais, How To Build Your Business Through Podcasts

343 – The LAST Marketing In Your Car Ever… (And What To Expect Next)

343 – The LAST Marketing In Your Car Ever… (And What To Expect Next)


http://blog.dotcomsecrets.com/episode-343-the-last-marketing-in-your-car-ever-and-what-to-expect-next/

On this final episode of Marketing In Your Car, Russell announces that there will be no more episodes, but that the podcast is re-branding as Marketing Secrets podcast.

Here are some cool things to listen for in this episode:

Why Russell decided to re-brand the podcast and how he obtained the new name.

Where you can find the new podcast, Marketing Secrets, and what to expect.

So listen below and don’t forget to subscribe to the new podcast at https://marketinginyourcar.com/free-mp3?cf_affiliate_id=759504&affiliate_id=759504

343 – The LAST Marketing In Your Car Ever… (And What To Expect Next)

343 – The LAST Marketing In Your Car Ever… (And What To Expect Next)

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