Is it always better to start building the backend of the funnel first?

Is it always better to start building the backend of the funnel first?

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Today’s Question: Is it always better to start building the backend of the funnel first? Or is it sometimes better to start with the front end to get an audience to work with first?

In “Expert Secrets,” it talks about how you want to building at the backend. So you build your highest value offer first and then move forward to your self liquidating offer at the frontend. Is that always the best case? It seems to me as I’ve been working that maybe it would be easier to start at the frontend, get an offer that could be self-liquidating… so that you could then just have a bunch of people to work with. Then even if you’re just breaking even at first, you get a lot of feedback and that critical mass could help you develop what you need to do later on… So it is always better to start at the backend of your funnel? Or is it sometimes better to start at the frontend and get a bunch of people to work with?

Watch the video for the answer, or read the transcripts here:

Is it always better to start building the backend of the funnel first? Or is it sometimes better to start with the front end to get an audience to work with first?

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Is it always better to start building the backend of the funnel first?

Is it always better to start building the backend of the funnel first?

Is it always better to start building the backend of the funnel first?
Is it always better to start building the backend of the funnel first? 1

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