How To Sell Anything To Anyone Using The Brunson Stack

ClickFunnels™ Brunson Stack – How To Sell Anything To Anyone

ClickFunnels™ Brunson Stack

ClickFunnels™ Brunson Stack: How do you sell anything to anyone? By creating an irresistible offer that no one wants pass up! But how do you apply that to selling online? In this video, I am teaching you the art of crafting an offer which you can apply to everything from your business to your personal life. ClickFunnels™ Brunson Stack

ClickFunnels™ Brunson Stack

– [Russell] Hey everyone! I’m officially back from Kenya, and it feels so good to be home. (laughs) So nice. Got home, and we’re going through all this stuff, and envelopes, and packages, and junk, and everything, and I got a card from somebody in the mail. It said, hey Russell, I want you on my podcast. It only takes seven minutes. Let me know if you’re in.

And I read that, and I gave it to my wife. I was like, what do you think about this? She’s like, I don’t know. It sounds good. I said, do you notice in this card, he was basically telling me the benefit to him, like, hey, I really want you on my podcast. Like, that’s the benefit for him. You gave me one benefit. It was that it would only take seven minutes of my time, but he didn’t talk about what was in it for me. And I wanted everyone to understand this. When you’re asking people for anything–

This is, you’re trying to sell something, whatever it is you’re trying to do, you always have to create an offer. I don’t know if I’ve talked about this on the podcast before, but when I was first getting started, There was an acronym? I don’t know. Called W, I, I, F, M. What’s, in, it, for, me. And so whenever I’m pitching somebody on something, I’m not telling them what’s in it for me. I’m telling them what’s in it for them. I want the customer thinking, or the person saying, what’s in it for me? So if I was gonna pitch Russell on a podcast, I wouldn’t say, hey, this only takes seven minutes.

It’s gonna be amazing to have you on my podcast. ‘Cause, all that you’re really doing is pitching, like, the benefits of yourself as having me on your podcast. You gotta have something out. What’s the offer I’m creating Russell, for him to take the time out of his day to be on my podcast? This is true if you’re asking to be on a podcast, an interview, asking a girl on a date, asking a boy on a date, I don’t know. Nowadays that happens, I guess, you know. Asking somebody for money, ’cause it’s always about what’s-in-it-for-them. Like what, W-I-I-F-M, thinking about it from their perspective.

ClickFunnels™ Brunson Stack

What’s in it for me, what’s in it for me? Like, what is it that is in it for them? I’d just say something like, hey Russell, I run a podcast, right now I’ve got x amount of down listeners. My people are entrepreneurs that are obsessed with this thing. I don’t know who you are, but I wanna get deeper, so they can understand who you are better. Do you, if you decide to do this podcast, these are things I’m gonna do: help promote it, make sure that the time you spend isn’t a waste.

Number one, the first thing I’m gonna do, and I start creating an offer, right? Now, the first thing I’m gonna do, podcast will only take seven minutes. So, it’s not gonna take a ton of your time. So, it’d be really, really fast. Number two, after it’s done, I’m gonna spend up to, you know, $2,000 promoting this on Facebook to make sure that everybody hears the podcast, gets to listen to you.

Number three is my entire customer list. You know maybe it’s not huge right now but I’m gonna go and I’m gonna do a big promotion for anybody who listens to the podcast to get a free copy of your book. In fact, I would love to buy a 100 copies of your book I can just give away to my listeners. Four, now I know you are a big believer in OUR, it’s the charity you believe in. What I’ll also do is, in the podcast episode I’m gonna tell everyone to go to ourfilm.org so they can watch the documentary you created, so you can spread that mission. And number five, I’ll promote that to my entire email list so that they can understand about it.

That way you only spend seven minutes of your time. What’s gonna happen is, you’re gonna sell a bunch of books, you’re going to get the message about OUR out there to the world, blah blah blah blah blah, right? So now it’s like, holy cow, look at the benefit for me. Look at all these things he’s gonna do for me in exchange for my seven minutes of my time. That would have gotten me to take the card to my office. Instead I looked at it and I kind of smiled and I put it into the trash.

And so, hopefully the person who sent this listens to it because it’s a good idea for them. But for all of you guys, I want you thinking about that. When you’re asking somebody for something, and it doesn’t matter how small it seems to you. Like seven minutes might seem like a small thing for you, but for me seven minutes is never seven minutes either. You know, there’s gonna be 10, 15 minutes of prep time, I have to stop whatever I’m doing to do this thing. So that means it’s almost 15, 20, maybe 30 minutes of swing time for me to do a seven minute interview, right? If I was to sell that it would be 5000 bucks or more. So it’s like, hey, I gotta go make at least $5000 worth of value for Russell for him to take this time out to go and do the thing, right? So start thinking about every single time you’re asking somebody for anything it’s just coming back realizing I need to make an offer, I need to make an irresistible offer.

ClickFunnels™ Brunson Stack

ClickFunnels™ Brunson Stack

Even though it seems like seven minutes is not that big of a deal, it’s huge for Russell. Or it’s huge for whoever you’re promoting or you’re pitching on whatever the thing is that you wanna do. It’s the same skill if you ask an affiliate, if you’re asking your an interview, if you’re asking a customer. We need to become better at creating irresistible offers, okay? I’m gonna preach that over and over and over and over and over again. In fact, we’re working on a challenge where we’re gonna be working with you guys to get your first 1000 bucks, or get you to your first million, whatever the next, the next one from aways that you’re looking for for your business.

The majority of what that thing is gonna be is teaching us how to create a irresistible offer. And so you’ve really gotta start thinking about every single aspect of your life. If I was gonna ask a girl out today, I’m not gonna come out and be like, hey do you want to go on a date with me? I’m gonna say, I’ve gotta create an irresistible offer for her. I’m gonna say, hey, I don’t know if you know, but there’s this really cool band that’s coming to town. They’re one of my favorite bands in the world.

What we’ll do is before we go to the concert we’ll go get sushi, ’cause that’s my– be like, what’s your favorite food? Sushi? Cool, we’re gonna go get sushi, and we’re gonna go to the concert. After the concert, a bunch of us are hiking up this mountain and we’re gonna watch the sunset or the sunrise, or something. It’s gonna be amazing, so whatever, right?  So I’m gonna create a really good offer, ’cause then it’s like, then the person we’re asking on a date’s not saying okay, do I want to spend the night with this person or not?

They’re saying, holy cow, if I spend the night with this person look at the benefits that come back to me. What’s in it for me? That’s what your prospect is always saying, no matter what the offer is. No matter what the pitch is. No matter if you are pitching a date, pitching a promotion, pitching an interview, pitching a sell, whatever it is they’re always thinking what’s in it for me? So you have to make that so irresistible. How do you create, how do you make a stack slide?

Like go back to Expert Secrets, study the stack slide section. Making a stack slide for everything. Literally everything, your entire goal is just make the thing that you are asking them so much more valuable than the thing you’re trying to get in return, okay. If it’s money, if it’s time, if it’s whatever. Make the thing you’re offering them so much more valuable than what you’re asking in return that they have to say yes.

ClickFunnels™ Brunson Stack: If you want more videos like this, that’re gonna show you the actual step by step, the how to, please subscribe to the channel, turn on notifications. I’m gonna keep on dropping gold and dropping bombs for you guys because it is your time. The opportunities are here and I want you guys to grab your piece of the opportunities that are here in the backside of 2018. ClickFunnels™ Brunson Stack

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ClickFunnels™ Make Sales – How To Create One that Actually Makes Money

How To Sell A Product Online And Sell  Anything To Anyone Using This One Tactic

ClickFunnels™ Irresistible Offer – How To Sell A Product Online To Anyone

ClickFunnels™ Irresistible Offer

ClickFunnels™ Irresistible Offer: In this video I will not only teach you how to sell a product online I will show you how to sell ANYTHING to anybody by creating an irresistible offer that no one will pass up. Because if you are watching this, you want to know how you can make money online and you want to change your life and your business for the better. ClickFunnels™ Irresistible Offer

ClickFunnels™ Irresistible Offer

– [Russell] What’s up everybody, this is Russell again, and I have a little bit of a rant, and I hope you guys are okay with that because it’s something that I keep trying to get people to understand and they keep not understanding. So, no offense to anybody ’cause I probably said it, a lot of places, and maybe they need to hear it.

So I’m telling you guys right now, right here, so you will hear it and you will understand. So a lot of people come into my world, into the funnel world and they’re like I’m selling stuff on Amazon or Shopify, I’m selling physical products. And so I was grabbing some examples of physical products. Maybe you’re selling supplements, or you’re selling jars, or you’re selling buttons, or selling markers, like, whatever it is you’re selling, and they’re going through this stuff and you’re like funnels are really, really cool. So, how’s it’s gonna work? And I tell you, I’m like go read this book Expert Secrets.

For anybody who thought Expert Secrets was only about selling information products, you missed the whole point of the book. Please stop, go find your copy of the book, start at the very beginning, and this time look at it from a, through a lens of whatever it is that you are selling. If you’re selling physical products, info products, something that’s network marketing, whatever it is you’re selling, this book is the blueprint for that. If you’re saying well this doesn’t work for you because in my business I don’t do this. Instead start thinking and going, how can I use this in my business?

That should be the thing going through your mind is, how can I use this for my business?, Not, oh, I can’t use this for my business. People are saying, well Russell, my business is different. No, it’s not different, you’re just not doing it right. Start thinking how do I actually implement this into my business? For example, a lot of people are like, Russell this works for you, because you have a software company. Every other software company that I’m competing against does not do this.

ClickFunnels™ Irresistible Offer

If I were to release this four years ago and told people to read this, they’d be like, well this doesn’t work for SAAS, I’m not selling information products. It’s like, no! Like, you’re not seeing me actually do this to sell SAAS, to sell software as a service. It works for that it works for supplements this works for everything. So I wanna kind walk you through just some really quick like two minute breakdown how this concept works with physical products. So again the comment yesterday I thought was like Russell there’s no face to my company so this isn’t gonna work. My first thing would be you need to have a face to your company.

There’s a reason why there’s a face at ClickFunnels™ ’cause people can connect with a human being. If there’s not a face, not a person you become a commodity and the people are gonna go off price, go off of what feature they got, this feature versus this feature. If you have a face, a personality, people will bond with you and they will follow you to the end of the world. That’s number one. Number two. This whole book is about how to create offers.

Figure out what you’re marketing and actually creating an actual offer. In fact the same concept is how I became a great affiliate. So I’m gonna do this. So let’s say if you’re selling physical products. Let’s say for example Organifi. So Organifi, this is my buddy Drew’s supplement. It’s a really good supplement. I take it every single day. There’s a picture of Drew on the back for those who are watching the video.  Drew’s funnel, and I love these guys, their funnel is not the best funnel in the world. The copywriting is not that good. The sales are not that good but what do they have? They’ve got a personality, a brand, a person, a human that people trust, they like, they know, and they follow him through this movement which is why they’ve done so well with Organifi.

Now if I was gonna go sell Organifi as an affiliate first I look at saying okay they’re selling a product here. How can I make this an offer? So I’d say okay, if I want to be your affiliate I’m gonna take this product, I’m gonna create an offer around it. So okay, if I wanna sell to become the number one affiliate which I could very easily and all of you guys could do this. You pick any product new. Say okay, someone who’s buying this what else do they need to be successful? Oh they have Organifi.

ClickFunnels™ Irresistible Offer

What if they need to know how to eat or drink for that? So I’m gonna make a book or a video course teaching the 30 day juice reset. They got a green drink, they got a juice reset diet, what else do they need? When they’re juicing they’re trying to sleep better nights. Maybe this is like the sleeping system, like the greens sleeping system. Or maybe it like they want some more recipes, so I would go and try to make a whole bunch of recipes and ways to turn these green drinks into really healthy foods and I don’t know, whatever you do.

But I’m gonna create a whole bunch of things. I put a bunch of things together and I make an offer with a total value of blank. And then I would go back to all people buying Organifi, hey you can buy Organifi and get it for I don’t know a hundred bucks they sell it here, or you can get the same offer here, I’m gonna give you Organifi plus this, plus this, plus this, and like I make an actual offer. I’m gonna go out there and destroy every other affiliate including them selling their own product.

There have been affiliates, times I’ve gone and promoted somebody’s product and actually sold more of the product than the actual product owner. I did that by turning their product into an offer, and make it irresistible. Now take it to the next level, so I just create an offer and now it’s like now it’s creating a brand, a person, a movement behind this. Dave Asprey did it so good with Bulletproof. Where his whole, he had his story now of him, he was overweight, he lost a bunch of weight, he was hiking the, I can’t remember the whole story, hiking the Himalaya Mountains and these guys gave him some yak butter tea.

He drank yak butter tea. He felt good, his brain was lit on fire. He writes he needs to put butter in his coffee, and Dave started this movement where people are putting butter in the coffee. It’s this weird thing he did. Same thing, I’d be like, this. Here’s my product, here’s an offer I’ve created goes with it, and what’s the movement? What are people tapping into besides just that? Who am I, what’s my story? I need to share the story.

Why did I create this? What was the reason? What was the purpose? Look at Drew. Drew had a whole story about why he created Organifi. What was the reason? What was the story behind it? For you guys, if you want to transition from selling physical products, or network marketing product or eCommerce or if you’re an affiliate selling other people’s products. It doesn’t matter what it is. The system, the process is the same. It’s taking that thing and turning it from a commodity into an offer. Number two then is who am I actually selling this to? Trying to sell it to everybody’s gonna be hard. When you start creating offers, it’s really fun. This is why goes through, going through the 2 Comma Club X program right now.

ClickFunnels™ Irresistible Offer

ClickFunnels™ Irresistible Offer

We’re talking about picking your market and creating your offer to match it, ’cause this right here is a cup that anybody who drinks coffee could do, the problem is it’s a commodity that the price drives down. But in choosing the right market, the price actually goes up on this. If this is the coffee cup for biohackers, coffee cup for entrepreneurs who want to drink Bulletproof coffee on the go, suddenly this becomes super more valuable. Pick the right market to actually go after.

Now the price went up. Now that the price went up, now I know the submarket that I’m in. Now I create an offer that relates exactly to that market. Suddenly this $8 cup becomes worth $60 or $100 or more. Then you get a whole bunch of people doing that together who are all part of that, they all took the same offer, they’re all part of the same market that you have created and then I can go and tell my story.

Whey did I create this? What was the reason, what was the purpose behind it? People buy into that storyline, and then from there it creates a movement. Then I get a whole bunch of people buying this and my offer and they know my story, they know who I am and then guess what happens? In a month from now, six months from now, a year from now, when I decide, hey this is really good now I want to create my next product. Now you have the following in place.

Now you have the people in place that actually care ’cause they’re connected to you and your story and your mission and your movement. Now, when my second product line comes out I can sell exactly what it is they want and then boom, this is when you start incrementally, not incrementally, it starts growing very very rapidly, your company. That’s why I always tell people take any physical product brand, wrap the Expert Secrets model around it, and you will 100X your company overnight. It’s like giving it a shot of adrenalin. That’s it! That’s the magic.

ClickFunnels™ Irresistible Offer: That’s the big secret is shifting that thought in your head from oh this doesn’t work for my business to how can I make this work for my business? If you want more videos like this, that’re gonna show you the actual step-by-step, the how-to, please subscribe to the channel, turn on notifications, I’m gonna keep on dropping gold, dropping bombs for you guys, because it is your time. The opportunities are here. I want you guys to grab your piece of the opportunities that are here and in the backside of 2018. ClickFunnels™ Irresistible Offer

 

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