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where we got hay rustles then assemble here I thought it’d be great to hear a story from you about a funnel that you just thought was going to kill it I mean you guys nailed it you put a lot of time in it you thought man this thing’s really going to knock it out of the park and then when you launched it it didn’t work out maybe you don’t have any stories like that but I think you do what did you guys learn from that and what can we add as newbies to the process what can we take away from that experience what lessons did you learn this isn’t a good question I’m kind of embarrassed about because it happens way more than you would ever believe get so destice questions what do you do when a funnel me you all excited I follow your super pumped up and you watch it and then it dies number one most people to get idea for a funnel or a business and what first thing they do stephan1 to tell everybody no I think that’s a super single world could be Polly honest okay when you have an idea for a business as an entrepreneur you should just shut up because what unfortunately is true is that the people around your life are not necessarily going to be all in on your new idea you’re gonna be so excited fire if you tell them what’s gonna happen they can talk trash and dr. grago good job good luck with that and like that’s what’s going to happen over and over and over again so then we go out then you start trying to create this thing you have so much stress and build-up and anticipation and if it failed everyone else is like hot told you so and it’s horrible so the other way I never told anybody fact our team I came out there as like as the girl must have traded launch to the app and right what happened like oh I didn’t tell you guys that we have an app coming out I haven’t killed myself on for last like I don’t tell people lines ahead because I don’t that stress and pressure but not going says number one number two so I’m a wrestler and I was talking earlier we got a guy here doing YouTube training in he said is weird I’ve seen a lot of successful wrestlers why he think that is I said I think the reason why is because the wrestling like I would go out there I step on the mat like in my singlet like all nervous and awkward I go out there and like I wrestle somebody and LA times they would beat me right and they beat the crap out of my dad would film everything right so that night we come home and I’d be like all sad and depressed and we watched the film and my dad would watch me is like oh you got you here on you’re reaching your arm here you look at your elbow went up all you step too fast all your honor position and I was like huh if we take those all the things I did wrong and we go back to practice the next week and we practice that and we practice like he my arms thank you mate and keep practicing and weed adjusting it better better neglect next time the next match against the same person I went in fact my junior year the first match of my juniors let me say champ I was my goal I went out against Nick Fresquez on high school and he was Lee took 2nd place of state year before I was like I’m gonna show everyone I went out there and he beat me really good actually embarrassing and I was so depressed of like crap thank my whole identity was like maybe safety actual everyone this Pro I learned stop telling every but all summer long to be a stagehand put everybody in the first match I lost it was like go home you suited to a broom like angry so but my dad captured my mask with Nick Fresquez and we watched it every single day for four months as long in wrestling season every single a performance who watches it we drilled it watch the drill that watched it drilled it and then the state finals we actually met me and Nick Fresco’s in the state final and what’s interesting he beat me 8 to 4 in the first match of the season I hadn’t beating him 8 to 4 and the final move in the match they’d beat him with was the same move he had done to me I’d never seen the move prior but because I’d practice every day for four months like I hit his move on himself and beat him and was awesome so take that deep rest with the moral the story is now because like I don’t freak out on a funnel flop and it flops often they flopping like huh that sucks but I did tell me once there’s no pressure something cool guess who knows that Fox only I did nobody else even knows I’m real saw that I cool that looks awesome and they don’t know but what’s cool is I do just like interesting after you want and you – Stephen Stephens here everything that we want some funnel and then what happens honestly most of them the first round it barely even breaks even and then we make all these adjustments to say hey it’s almost like adult Legos that’s how it’s think of it you take out like this one piece on the weakest link we go fix that replay and then fix that piece and replay and it’s kind of cool but that’s how they work on a 3 or 4 every time I would still be like what is it what’s the price point thing you’re selling so say it’s a thousand dollar thing you’re selling our webinar so go take a thousand dollars and you’re going to just gamble on you’re gonna put it out there to see right let’s say you have a 200 product excuse me you can gamble 200 bucks can you spend two dollars and try to make one sell if you don’t let’s say um two thousand or ten thousand dollars in a drive ask for a week thousand dollars disappears I look at all the metrics and like that and make a sale if I make it so I make sweet we broke even if I don’t make salt I just matter you like I got the data now then I look at every single page like how much did I spend per click how much does it cost for often and what my officer and I look at all the numbers in the funnel and then based on that we make the tweaks and changes and I go back spent ok spend another thousand bucks try it again see if I can break even if I didn’t K do it again and I do that until we till we break even if it were profitable and then we keep doing that over and over and over again so those are some of the things but don’t stress out about it happens all the time but guess what every time you figure one out it all compounds right because you get more customers to come in you learn some more I understand it gets better and better and using something cool you know – comical words we have everybody else so like this is helping door click on this reception but this is everybody in quick finals that’s one or two comma Club awards so far whoop there’s over a hundred of them which is pretty awesome right and then back here are five more that we just got today we’re making millionaires every single day but this is this is not Russell being cocky well maybe a little bit but who wants to see my two comical Awards one two these are all mine three four or five those are all mine right so what’s cool about is after you get it the first time you’re like you learn lessons you the next time it’s better it gets better it gets better in like it’s like I always tell people it’s like pushing a rock up a hill the very first time it’s like really hard really stressful I guess the top is awesome boom it starts going and there’s less momentum and it gets easier easier easier like you get your first two comma Club award next like seventeen are really easy so that’s anyway but don’t worry about flopping it’s going to flop just in fact inner circle members always tell them if they’re about to launch the webinar they’re all stressed down like what if it doesn’t work I’m like it’s not going to work just bank on that spend a thousand bucks and call me next week and look at the numbers and start over again and then I really am like yeah it’s gonna fail though anymore about it I tell your mom that tell your sister that tell everybody is going to fail and then anyone that are going to get added stress and pressure and you’re going to mess with me crying afterwards cuz you’re planning on a failing okay like the markets going to tell you I don’t get all emotional based on the market it’ll tell you whether you’re right or you’re wrong and if you’re wrong that it’s not something personal since you don’t understand the market and you just make the tweaks and just and then you go again so that’s how it works all right oh how do you drop it I all right we drop this thing oh one more marketing secrets it’s sold and go get your copies on my two best-selling books book number one is called experts secrets and you get a free copy at experts tickers calm and book number two is called calm seeker and you need your free copy at comm secret comm inside these two books you’ll find my top 35 speakers to leave you to become the fastest-growing non vc-backed fast startup company in the world
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Today’s Question: What lessons do you learn from funnels that don’t work out?
I thought it’d be great to hear a story from you about a funnel that you just thought was going to kill it. You thought you nailed it, you put a lot of time in it, and thought “man, this thing’s really gonna knock it out of the park!”… and then when you launched it, it didn’t work out. Maybe you don’t have any stories like that, but I think you do 😉 What did you learn from that? And what can we, as newbies to the process, take away from that experience? What lessons did you learn?
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What lessons do you learn from funnels that don’t work out?
What lessons do you learn from funnels that don’t work out?