Sales Funnel Not Making Money?  This is Why…

ClickFunnels™ Sales Killer – This is Why sales funnel not making money

ClickFunnels™ Sales Killer: So, you have a great product, but your sales funnel is not producing the revenue you expected? Luckily, in this last episode of our Marketing 101 series, we are teaching you how to write sales copy that will convert visitors into buyers. We also show you a hack to get your copywriting done fast! ClickFunnels™ Sales Killer

ClickFunnels™ Sales Killer

(thuds) – All right, welcome back, now we are moving on to the last step in your initial funnel education. And this is one of the most important, yet one that people understand the least. And it makes me laugh because, if you look at traditional selling a product or a service, like people know this, it’s how do you sell the product or service, right? We call this online, inside of our phones, we call it copywriting. It’s the words on the page, the headlines, the words in the video, the words on the webinar, like all those things, it’s the words.

And it’s funny because in traditional business, let’s say you are starting a vacuum company, going door-to-door selling vacuums, right? If you come to the door and you knock on the door, and you’re like, hey, I got a vacuum, it’s 800 bucks. Nobody’s gonna give you money for that, right? Yet for some reason, in our funnels, that’s what we do. We have a picture of the thing, and we have the price, and an order button, and that is not how things are sold, right? If you want to make a lot of money selling vacuum cleaners door-to-door, you hire a really good salesperson to go in and sell the product, right? And good salespeople can make a lot of money.

And so, inside of our funnels, right, we have this value ladder we’re taking people through. We have the value at each step. We have the offer at each step, but the last piece is we have to sell those things. We have to actually sell them. Just because you have a picture of a vacuum cleaner with an order button, nobody’s gonna buy it, unless you actually sell that thing. And that’s when the disconnects for some reason, people know offline, but they forget when they come online.

ClickFunnels™ Sales Killer

A couple things I recommend, number one is if you haven’t read the book Expert Secrets, the reason why I wrote this book was because a lot of people, after they read the DotCom Secrets book, they understood, like, funnel structure. Like, okay, here’s page one and page two, and here’s the right order and those kind of things. And I watched as the Click Funnels community started building amazing funnels, but so many people would drive traffic into those funnels, and they never made any money. And they come back to me like, Russell, why is this not working?

 

ClickFunnels™ Sales Killer

You said funnels are the greatest things in the world. And I look at their pages, and literally it’s like, glanny pages, the picture of an e-Cover with an opt-in box I’m like, what’s that? They’re like, when they give me the email, they get that. I’m like, you, like, I wouldn’t know that. Like, how’d they do? Or they have, again, they’d have their product, with a picture of their product and a $300 order button. It’s like, you need to sell the products.

And so, the reason why I wrote this book was to help people understand how do you sell things, how do you position your offer, how do you make an irresistible offer, like, what are the words and the phrases, and how do you tell the stories in a way to sell your product? And so, I recommend getting this book, if nothing else, to understand, like, how to put all the words on the pages the right way. Okay? Inside this Expert Secrets book, some people think this is only, it’s only for, if you wanna be selling information products, but the concepts in here are true for whatever it is your selling.

ClickFunnels™ Sales Killer

Understanding how to tell a story in a way that sells your product or your service. The best salespeople, online and offline, are people that are really good at telling stories. And this book walks you through how we tell stories, the story structure, all those kind of things. So if you read this, it’ll help you understand how to actually present your product in the right way without having to learn all the techy, copywriting stuff that’s, honesty, it’s really hard, it’s kind of confusing, and to be completely honest, it’s kind of boring.

The Expert Secrets book will make this exciting and live for you, show you how to tell your story in a way that gets people excited about buying your vacuum cleaner, or your coaching, or your consulting, or your supplements, or whatever it is that you are selling. So that’d be number one. Get this book and study the sections on how to tell your stories. Number two, Jim Edwards is one of our partners here at Click Funnels. He went through the DotCom Seekers book and took all the sales scripts in here. He went through the Expert Secrets book and took all the sales scripts and storytelling scripts inside of here, and we created a separate company and created a software program called Funnel Scripts.

What Funnel Scripts is is a really cool tool, where you’re like, hey, I need a headline for my page. You may not know what to do or like what to put in, so you answer four or five questions, you click a button, and it’s going to pop out, like, 150 of the best headlines in the world, wrapped around your product, and your service. If you’re like, I need a video, but I don’t know what to do, you fill a couple of pieces, you click a button, and boom, it gives you an entire video script.

ClickFunnels™ Sales Killer

It does all of the scripts and the copywriting for all your pages are done in there. And, it has helped so many people save so much time and have so much success. It is an external product here, you don’t have to have it to be successful, but I recommend looking through it and getting a copy ’cause it’ll make your job so much easier. I’ve seen people, who in the past, would spend four or five weeks trying to write all the copy in their funnels. Get that process done in like an hour, hour and a half sometimes.

And it’s very simple, and it’s very easy. So that is a shortcut that’ll dramatically speed up your success. But the copy is probably the most important part of the funnels. And you’re selling everywhere, you start at the ad, right? Someone sees the ad, they’re like, “What’s the copy on that, what are the words, “what are things that get people to click on the ad?” Then they come to the first page of the funnel. What are the words that get them to want this offer, so you can provide value to ’em? Then they opt-in or whatever, they go to the next page, it’s like, hey, what are the words that make them want this offer, so they get value, so they want the next thing from you, and that’s the last piece.

So, it’s so vitally important, I want you guys to understand, copywriting is the key to make these funnels tick. It sort of lights them on fire, it gets people to take action when they come into your process. And, you know, we have a philosophy, a motto, whatever you want to call it, here inside of ClickFunnels™, we talk about it with our customers all of the time, you probably here me talk about it, but it’s the concept of you’re just one funnel away, right? And, the key to making that funnel hit is this, it’s all the pieces we just went through.

ClickFunnels™ Sales Killer: It’s understanding the value ladder, creating offers, having the copy. Like, all those pieces, those are the keys. And one funnel, again, you hit one funnel, and it’ll change everything for you. And so, I want you guys to understand that. With that said, I hope you enjoyed this training and congratulations, we’ll give you your badge now and now it’s time to get your funnels profitable and making you some money. ClickFunnels™ Sales Killer

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ClickFunnels™ Optimize Business – How to build a Sales Funnel

Hook Story Offer

Hook Story Offer: The Hook, The Story, And The Offer

The Hook Story Offer!

Hook Story Offer

This post is all about the hook the story and the offer. In this post we are going to discuss why it’s important to have a hook to get people’s attention. Then we are going to discuss how to create an interesting story that allows you to resonate with your potential customers. After that we will discuss how to create an offer for your product or service.

The first part of this blog post talks about the hook. When you are creating a funnel, you often want to look at successful funnels and model then. This process is known as Funnel hacking or offer hacking. When you are funnel hacking you need to look at the hook. This is the content that grabs your attention. Think about what is the hook on the landing page that grabs your attention. For example, if you think about Drew Manning, he created a hook for himself in his Funnel called “fit to Fat to fit”. The idea that he came up with was that he wanted to appeal two people who find it difficult to get fit. In order to get the attention of these people he needed to create a hook that might resonate with them. Because he was already very fit, his story was not resonating with people that were not fit. So he decided that he was going to become unfit or fat and then get fit again afterwards. Because this was such an interesting hook, Drew got lots of free publicity.

Importance of your story – Hook Story Offer

A lot of the time the hook goes hand-in-hand with the story. In the previous example you can probably see how Drew’s hook was tied to his story. This story that he used to get people’s attention was unique to him and described a challenging process that anyone could easily understand. Sometimes if the hook and story are really memorable and unique it can bring so much traffic to the funnel that you don’t need to worry so much about the offer. The excitement and interest that your story and your hook create are enough to get your potential customers to want to buy into your product or service. One of the great things about stories is that people like to share stories. If you have an interesting story built into your funnel people will tell their friends about it. This will give you free publicity and viral value.

Unique & Memorable – Hook Story Offer

When you are trying to create your hook and your story, you need to try to come up with something interesting and unique and memorable. You can think about it this way. What kind of story are people likely to tell their friends about you or about your funnel? I have a course teaching people how to make a membership website. An example of a hook and story that I use to attract potential clients is the following. When we first launched our membership site and funnel for our cycling training course, we found it very difficult to convert traffic into customers. One day, we decided to change our headline to something a bit controversial. The new headline was “train less get faster”. Simply by changing this headline in our squeeze page and our ads, our conversions suddenly went through the roof. We went from selling $100 a week to selling $10,000 per week. You can probably tell this is a slightly interesting story. It’s not a very good example of an interesting Hook. However, it’s a true story and its unique to me and somewhat memorable.

When you are thinking about a funnel, the basic structure includes a hook, a story, and an offer. The more compelling and interesting your hook and story is, the more likely people are to see your offer. Your offer is also very important. Usually when trying to create an offer you need to increase the perceived value of what you have to sell. In the next section I’m going to outline a simple way to create a good offer that appeals to your potential customers and also creates a higher perceived value for your product or service.

The Offer – Hook Story Offer

Try this method to create a powerful offer. Take a sheet of paper and write for headings at the top. These headings are written word, spoken word, physical stuff and miscellaneous. The first heading is written word and this refers to any written publications that you can include in your offer. It might be a PDF download or it might be access to a private blog post. You need to think about valuable written content that will appeal to your customers. You can write down underneath that heading as many examples as you can of potentially valuable written resources. The second heading is spoken word and this includes audio and video resources. You can provide access to video training or to your podcast or audio recordings. A lot of people these days consume content online in the form of video or audio. They can often consume this content while they are doing other things or while they’re taking notes and that is why this type of content is so popular. You need to make a list of potential audio or video resources that you can include as bonuses when people buy your product or service. The third heading is physical stuff And this includes anything physical or tangible that you can physically deliver to your customer as part of your sale. This could be a T-shirt or it could be a book or it could be any physical good that people will be happy to get for free as part of your offer. Of course with physical products there is an associated cost but sometimes the benefits of giving away something physical outweigh the costs. You can make a list of all the physical things you can sell with your offer. Finally the last heading is miscellaneous and this includes anything else that is not covered in the other headings. Under miscellaneous you can potentially include software access or share funnels or coaching or Facebook group membership. Make a list of different miscellaneous things you can include in your offer that will appeal to your potential customers full stop In this post we have outlined how to create your hook your story and your offer.

Physical Product Sales Funnel ClickFunnels™ – Best Tips

 

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The Hook, The Story, And The Offer

The Hook, The Story, And The Offer

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