How To Triple Your Exposure… 2CCX Mastermind Cruise Part 2 | FHTV Ep 118

ClickFunnels™ Mastermind Cruise – How To Triple Your Exposure

ClickFunnels™ Mastermind Cruise

ClickFunnels™ Mastermind Cruise: The Two Comma Club X cruise was not only incredibly fun but also dropped so much value! In this episode of Funnel Hacker TV Behind the Scenes we are giving you our favorite highlights from Myron Golden’s wealth mindsets talk, Stephen Larson on business problem solving, and so many others! ClickFunnels™ Mastermind Cruise

#Russell Brunson
#ClickFunnels™
#2CommaClubX

(ship horn blaring) (driving beat rock music) – Those are the people you take advice from. – What is the next step? (waves crashing, birds cawing) – So what I want you to do, I want you to stand up, I want you to put your hands together for Miss Julie Stoian right there, everybody! (crowd cheering and clapping) – So I wanna talk about two really big problems that entrepreneurs have.

The first is perfectionism. And the one over here is when we try to cut too many corners because we’re in that desperate situation where we’re tryin’ to make money, and we’re tryin’ to get things done fast. It’s like growth hacking gone bad, right? We start creating really crappy foundations for our business. And over here is perfection. This is like obsession. This is when nothing gets launched, or you’re constantly throwing things away. So products with shortcuts are crappy products.

Perfect product is it important?: ClickFunnels™ Mastermind Cruise

Products with a perfectionistic owner don’t ever see the light of day. There are two truths that you have to hold in tension. The first is that you should take action as fast as possible with a minimum viable product, and you should not worry about it being perfect. What is on this other zone? This is the other tension, this is the other truth. Over-delivery, excellence, all that kinda stuff. When you can do both well, because they seem like at first they’re in competition with each other, right? Minimum viable product doesn’t have to be perfect, but I thought we were supposed to over-deliver and be awesome and create a new opportunity.

It can’t be improvement, it has to be amazing, right? These two things are both true. They hold in tension, and when you can stay comfortable in that tension, you will be far more productive than if you start to fall outside of that. (steel drum island music) – We just flew over that, and it’s a full rainbow now, it literally just got better. – [Sam] And then what happened? – And then a cop showed up. – [Sam] Luckily they didn’t see anything, right? – Lucky they didn’t see anything yet. We think we’re okay. – [Sam] They’re right there. – Just be cool. We don’t look like filmmakers, I think. – My name’s Miles, and I’m a filmerographer. What’s your name? – I’m Dan. I’m Dan Usher. I don’t wear sunscreen. I love filming cool stuff. (Miles laughing) I fly drones through rainbows and stuff. Invade personal privacy quite a bit. Sam– – [Miles] Okay. – [Dan] What is up? – Uh, yeah. My name’s Sam. I help him with all of the criminal activity that we do when it comes to filmmaking.

2018 Year in Review Video

: ClickFunnels™ Mastermind Cruise

(upbeat poppy rock music) – [Russell] Today we are in St. Thomas. – It’s gonna be amazing. There’s some really cool things we’re gonna learn about the island, which I have no idea about, ’cause I’ve never been here before, so I’m super-stoked to be here. They said some of the trees kill you, so I’m hoping we survive. (upbeat poppy rock music) – We’re here to get one shot of Russell speaking a line for the 2018 Year in Review video.

The only problem is we’re going into this. – [Sam] Oh, that’s rain. That’s a lotta rain. I point at it, and then if we cut to this. – [Russell] Okay, above or back? – [Sam] Uh, above. – [Russell] K. – Which motivated us to do lots of crazy stuff, like kayaking in a storm. If you haven’t yet, click above to subscribe. – Boom! – Subscribe! – [Man] Whoa! – So that was rad. It was actually pretty cool, man. – That was a good shoulder workout for me. (upbeat poppy rock music) – Twice I pinched Colette, and she thought it was a shark, so that was the best part. (multiple people laughing) –  There’s crabs all over. There’s hermit crabs crawling around. – [Man] Really? – We’re about to start the hermit crab race, so I want you guys to find a fast crab. You’re looking for one with mental toughness and good people skills. –

The real reason why people are not successful: ClickFunnels™ Mastermind Cruise

[Announcer] Start your engines! (crowd roaring) (engines revving) – And three, two, one, let’s go! – [Man] C’mon, Monster! – [Man] Let’s go, Darrell! (engines roaring) – [Kels] C’mon, Bageera! – Bageera! That’s a great name, Kels. – [Announcer] Here he comes, (engines roaring) here he comes, here he come, and it gets ‘im! – [Man] The outer circle. The first one to get to the outer circle first wins. (engines roaring) – [Announcer] Here’s the checkered flag! –

Yeah! (laughing and cheering) – Woo! I won! That’s my boy, that’s my boy! (upbeat poppy rock music) – We came here, we kayaked, then we hiked, took pictures by the blowhole, drenched us all, we got soakin’ wet, it was a lot of fun. And now we’re back. I think we’re gonna find somethin’ to eat, and then we’re back on the boat. So that’s the game plan now. (upbeat poppy rock music) (waves crashing) – Let’s put our hands together for Mr. Stephen Larsen! (cheering and clapping) – Thank you, man. K. Questions invite revelation.

And a lot of the time, the reason why people are not successful in this, is they have no idea what they’re trying to solve. If you don’t know the problem you’re trying to go solve, I’m gonna consume everything. I’m gonna read everything, I’m gonna take in every guru, I’m gonna go through every single course, even though Russell gave us this amazing framework. I’m like, look pathway, this square, square, there’s literally these checkboxes. I’m still gonna go consume all of it. Go on every single Facebook Live.

Focus on real problem master your mindset: ClickFunnels™ Mastermind Cruise

Stop learning everything. Don’t learn, I do not learn generally, like in a general sphere anymore. You have got to know the immediate problem you’re tryin’ to solve in front of you. This is cool, ’cause it gives you clarity and emotional license to drop off all the other garbage and noise that runs inside of our heads. Nothing else matters. Any other spur of the moment that looks attractive kind of opportunity that pops in my way. No, no, no, no. Because I don’t know how to solve that yet.

Let me get distracted by another course, another thing, another thing, another thing. It’s not that they’re not helpful. It’s that for you to actually make money, it is likely not the answer. It is what is the next step, right? And then, what’s the next step? And you’re never going to see all of them. Ever! I never do! I have an idea of what I wanna build this year, and some of it just scares the crap out of me, ’cause I’m like, whoo, okay, I’m really pumped about it, I know where I’m going to go. In between, there’s a lot of unknowns.

Entrepreneur Mindset: ClickFunnels™ Mastermind Cruise

Welcome to entrepreneurship. Okay? Ambiguity land. All right? And so, all I do is focus on, like, the three steps, that, all right, I kinda know the three things I needa do. Great! That means I know everything I need to know. K, I have everything I need to know. And I just take that one step. Crap! How do I place that? Book, book, book. Book, book, book. Book, book, book, hunt, hunt, hunt, hunt, hunt. Next step. And that’s how you do that. Okay, I really appreciate you guys, and hopefully that was helpful. (cheering and clapping) – So, Russell got his books this morning. He had a huge stack of them. And he went out on a speed boat and hid them personally. Nobody knows where they are. And now we’re sailing out as the Two Comma Club, the Two Comma Club pirates to find these special books and secrets hidden along the Bahamas. We don’t know where they are, but it’s our mission to find them. (horn blowing) (chimes) (hollering) (eerie vocal music and chimes) (horn blowing) – Hey! We’ve been here! We’ve been here the entire time. – Oh. Damn. (laughs) – All right, the cruise ship just landed in Nassau.

We just jumped off, we’re finding the taxi right now to head over to Atlantis, where we are gonna get some videos, have some fun, and hopefully swim with some sharks. (upbeat poppy rock music) – [Man] What are you up to right now? – We’re about to go down a water slide that shoots you through a shark tank. An actual shark tank. Totally awesome. – So entrepreneurs suck at vacations, typically. So that’s why we act like we’re vacationing while we’re making videos the whole time! So people think we’re relaxing. We are producing. Memories fade. Videos last forever.

Difference of Clickfunnel and Lead Pages? : ClickFunnels™ Mastermind Cruise

Unless YouTube shuts you down. That sucks. – Is this the spot, Dan? – It works. It’s just a bit intense. I hope you don’t lose the laptop. – All right, check this out. So he’s got his phone with the lines right there on the phone. (laughs) – Feed into the funnel, and it increases how much money you make, and how you get more emails. – Hey Russell. I got this. – You just– Oh, thank you. – Over the years, we’ve gotten a ton of great feedback from you guys, which is why we’ve worked hard this year to deliver over 290 updates. Desktop notifications. I dunno where to go! (old fashioned TV show theme music) –

So you’re an entrepreneur and you don’t use ClickFunnels™? – I’ve never even heard of ClickFunnels™. Is that like Lead Pages? (laughing maniacally) – My first big financial aha was this. It is easier to make a lot of money in a short period of time, than it is to make a little money over a long period of time. That was my first financial breakthrough. Any track stars in here? Where my track stars? That ran track in high school, anybody? What is your name, sir? – [Brennan] Brennan! – Brendan? – [Brennan] Brennan. – Brennan, Brennan. You ran track, what did you run? – Triple jump, and– – Triple jump. – Four-by-one.

Okay, so I had polio as an infant. I’ve had a metal brace on my leg my whole life. I did not run track, okay? So let’s say Brennan and I, we get in a race, we’re gonna do a mile race. Can you run a mile? – [Brennan] Yes. – Okay. So we’re gonna do a mile. But how many of y’all would agree that it wouldn’t be fair to go the same distance, yes? (crowd murmurs) Okay. So… Brennan, you said you can run a mile, right? – [Brennan] Yup. – K, he’s gonna run a mile. I’m gonna go two miles. Oh crap, I’m so dyslexic.

Leverage Your Ability: ClickFunnels™ Mastermind Cruise

Did I say it backwards? (crowd laughing) I said it backwards. Anyway, but I’m stuck with it because I’m a man of my word. So how many y’all know Brennan’s gonna win? Yes? (crowd murmuring) Brennan’s gonna win, right? Everybody say unless. – [Crowd] Unless. – Unless Brennan’s running and Myron’s on a bicycle. Because I said he’s gonna run a mile, I said I’m gonna go two miles.

Now watch this. I can go farther, faster, and use less energy because you can always make up and leverage what you lack in ability. And so many people go through life trying to improve abilities that they don’t have instead of looking for leverage to compensate for the things they don’t have. See, what most people won’t do is they won’t stop running hard long enough to find leverage that can get them to where they desire to go that much faster. So it’s easier to make a lot of money in a short period of time than it is to make a little money over a long period of time.

ClickFunnels™ Mastermind Cruise

Start To Look For Leverage: ClickFunnels™ Mastermind Cruise

But you have to stop running and start looking for leverage. So that’s some wealth mindset stuff that hopefully’ll help somebody. (cheering and clapping) – [Interviewer] What are you about to do? – Oh, we’re about to do this funnel right here. Never done this before. We got the four of us boys ready to go. – [Interviewer] And conditions are a little windy, huh? – It’s a bit windy out here – A little windy! – We’ll have a good time. We’re gonna have a good time. (upbeat horn music) (wind blowing) – Ahh! – Wow! One funnel away! (easy listening jazz music) (record scratches to stop) (squeaking)

– You guys thought we were gonna learn traffic today. We’re actually not, we’re gonna like dance and such. And, forward. And back. And side, close, side. And back, right, forward, left, side, close, side. You guys gettin’ it? – [Crowd] Yeah! – K. Give ’em a hand. (crowd clapping) It’s looking good, looking good. Hey, we’re on vacation, right? (crowd cheering and clapping) I’m gonna write a headline on the spot.

The Magic of Funnel Hacker TV: ClickFunnels™ Mastermind Cruise

The magic trifecta that Russell Brunson uses to triple his content production by only working once. Anyone know that? – [Crowd] Yes. – K. The what, why, and how trifecta. K? Funnel hacking. Right? Funnel hacking. Watching what Russell does, seeing the funnels that he builds, buying and what are the upsells, how does he do it, what’s happening? That’s the what. What’s coming out, right, what’s being released, what’s being produced? That said he also produces a how. And you’ll see that on FunnelHacker TV. You’ll see him vlog, and you’ll watch how he’s producing the what. And then, you tune into his podcast, and in his podcast, you’ll notice it’s different in his podcast.

The FunnelHacker TV is very surface level how. Oh look, here’s what Dave’s doin’, here’s what Russell’s doin’, here’s what Julie’s doin’ today, here’s what Russell, here’s what John’s doin’, and all these things, and here’s all the teams interacting, and it’s, I’m traveling over here, and, this is the how and how I produce what ends up getting delivered to the world, right? But his podcast is where you get a one-on-one in Russell’s brain why. Why he’s doing it. Why he’s doing it the way he’s doing it, what he’s thinking about, to produce. You know, like why he’s going through the how to produce the what. But what if you could double your followers, engagement, and depth of understanding you and connecting with you by producing a how type thing? You can do whatever you want.

Facebook Live better than Vblog: ClickFunnels™ Mastermind Cruise

You can do a Facebook Live, whatever makes sense to you. Doesn’t have to be a vlog. Maybe you wanna do a vlog, right? And then how, and then why aren’t you also doing a why, you know? A why. So this trifecta right here. You’re already doing the what, and you’re already doing the stuff. Just record it. Be vulnerable. Be open, and record yourself doing the thing that you’re gonna sell, and then talk to people as to why you’re doing the thing that you’re gonna sell. And you’re already doin’ it anyway, you might as well just have someone hold the camera, or whatever, and talk to them a bit more. And now you’ve tripled the exposure people have to you, without doing anything more. Is that cool? – [Crowd] Yeah! (clapping and cheering) – [Host] Awesome, you guys, let’s give it up for Mr. John Parks right here! (clapping and cheering) ClickFunnels™ Mastermind Cruise

– Hey, I heard Two Comma Club guys are doing karaoke tonight. So let’s go inside to hear how that sounds like. ♪ And I found it there in your heart ♪ ♪ To fall, and it turns out he was ♪ ♪ Longer ♪ ♪ Now he’s a superstar ♪ ♪ Slamming on his guitar ♪ ♪ At first, I know, it starts inside of me ♪ – Owww! (crowd cheering and clapping) Boom! – There are war ships. There are tall ships. And there are small ships. But the best ships are the friendships like we’ve made here this week with each and every one of you. Salut, thank you. (heartfelt upbeat instrumental music) – [Russell] You know, a year ago, when we first started talking about this, we kinda had this vision, like wouldn’t that be cool if we did a cruise? And I was honestly, ’cause the introvert in me was like nervous about it. But now, twelve months later, having it happen, and having the experience that everybody, I wouldn’t change it for anything. We had such a good time.

The Best Business Partnerships: ClickFunnels™ Mastermind Cruise

And I think everybody grew a ton while being here on the boat. (pins clatter) – [Man] No way! – [Russell] And I think the biggest and the best business partnerships and deals happen in a situation like this where you can get past the formal, like, hi, how you doin’, and like actually find out who people are, and what they care about, and how you can serve them, and how they can serve you, and it just changes the game completely from a business partnership and friendship standpoint. You’re able to put your guard down and relax, and really connect, because you’re sharing these amazing new experiences together. I hope that you can put this in your calendar for next year, make it a goal to be on the Two Comma Club cruise because this is an experience that will completely change your business, and it’ll probably change your life as well. (heartfelt upbeat instrumental music) – Two Commas forever, baby! (crowd cheering)

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Hook Story Offer

Hook Story Offer: The Hook, The Story, And The Offer

The Hook Story Offer!

Hook Story Offer

This post is all about the hook the story and the offer. In this post we are going to discuss why it’s important to have a hook to get people’s attention. Then we are going to discuss how to create an interesting story that allows you to resonate with your potential customers. After that we will discuss how to create an offer for your product or service.

The first part of this blog post talks about the hook. When you are creating a funnel, you often want to look at successful funnels and model then. This process is known as Funnel hacking or offer hacking. When you are funnel hacking you need to look at the hook. This is the content that grabs your attention. Think about what is the hook on the landing page that grabs your attention. For example, if you think about Drew Manning, he created a hook for himself in his Funnel called “fit to Fat to fit”. The idea that he came up with was that he wanted to appeal two people who find it difficult to get fit. In order to get the attention of these people he needed to create a hook that might resonate with them. Because he was already very fit, his story was not resonating with people that were not fit. So he decided that he was going to become unfit or fat and then get fit again afterwards. Because this was such an interesting hook, Drew got lots of free publicity.

Importance of your story – Hook Story Offer

A lot of the time the hook goes hand-in-hand with the story. In the previous example you can probably see how Drew’s hook was tied to his story. This story that he used to get people’s attention was unique to him and described a challenging process that anyone could easily understand. Sometimes if the hook and story are really memorable and unique it can bring so much traffic to the funnel that you don’t need to worry so much about the offer. The excitement and interest that your story and your hook create are enough to get your potential customers to want to buy into your product or service. One of the great things about stories is that people like to share stories. If you have an interesting story built into your funnel people will tell their friends about it. This will give you free publicity and viral value.

Unique & Memorable – Hook Story Offer

When you are trying to create your hook and your story, you need to try to come up with something interesting and unique and memorable. You can think about it this way. What kind of story are people likely to tell their friends about you or about your funnel? I have a course teaching people how to make a membership website. An example of a hook and story that I use to attract potential clients is the following. When we first launched our membership site and funnel for our cycling training course, we found it very difficult to convert traffic into customers. One day, we decided to change our headline to something a bit controversial. The new headline was “train less get faster”. Simply by changing this headline in our squeeze page and our ads, our conversions suddenly went through the roof. We went from selling $100 a week to selling $10,000 per week. You can probably tell this is a slightly interesting story. It’s not a very good example of an interesting Hook. However, it’s a true story and its unique to me and somewhat memorable.

When you are thinking about a funnel, the basic structure includes a hook, a story, and an offer. The more compelling and interesting your hook and story is, the more likely people are to see your offer. Your offer is also very important. Usually when trying to create an offer you need to increase the perceived value of what you have to sell. In the next section I’m going to outline a simple way to create a good offer that appeals to your potential customers and also creates a higher perceived value for your product or service.

The Offer – Hook Story Offer

Try this method to create a powerful offer. Take a sheet of paper and write for headings at the top. These headings are written word, spoken word, physical stuff and miscellaneous. The first heading is written word and this refers to any written publications that you can include in your offer. It might be a PDF download or it might be access to a private blog post. You need to think about valuable written content that will appeal to your customers. You can write down underneath that heading as many examples as you can of potentially valuable written resources. The second heading is spoken word and this includes audio and video resources. You can provide access to video training or to your podcast or audio recordings. A lot of people these days consume content online in the form of video or audio. They can often consume this content while they are doing other things or while they’re taking notes and that is why this type of content is so popular. You need to make a list of potential audio or video resources that you can include as bonuses when people buy your product or service. The third heading is physical stuff And this includes anything physical or tangible that you can physically deliver to your customer as part of your sale. This could be a T-shirt or it could be a book or it could be any physical good that people will be happy to get for free as part of your offer. Of course with physical products there is an associated cost but sometimes the benefits of giving away something physical outweigh the costs. You can make a list of all the physical things you can sell with your offer. Finally the last heading is miscellaneous and this includes anything else that is not covered in the other headings. Under miscellaneous you can potentially include software access or share funnels or coaching or Facebook group membership. Make a list of different miscellaneous things you can include in your offer that will appeal to your potential customers full stop In this post we have outlined how to create your hook your story and your offer.

Physical Product Sales Funnel ClickFunnels™ – Best Tips

 

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The Hook, The Story, And The Offer

The Hook, The Story, And The Offer

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