The One Big Takeaway From My Secret Mastermind And Dream 100 Con | FHTV Ep 111

ClickFunnels™ Secret Mastermind – Marketing Strategies To Get Audience

ClickFunnels™ Secret Mastermind

ClickFunnels™ Secret Mastermind: In this week’s episode, Russell Brunson dives a little deeper to talk about why putting out so many “hooks” is one of the key marketing strategies for your business. Set in the backdrop of Russell’s Mastermind and the Dream 100 con, Russell explains why testing your headlines allows you to see what is capturing attention in your audience. ClickFunnels™ Secret Mastermind

ClickFunnels™ Secret Mastermind

(smooth guitar music) – [Russell] Good morning everybody, this is Russell Brunson. Today I’m streaming from a little cabin in the middle of nowhere. These last few days I’ve been on a top secret retreat with a whole bunch of amazing business owners, and it’s been cool, it’s been interesting.

I’m about to jump on a helicopter with this guy. – Let’s go baby! – [Russell] Are you flyin’ it? – I’m flyin’. (laughs) – [Russell] Are you flyin’? – Yeah, I’m flyin’. – [Russell] How many of these do you own at this point? – Helicopters? – [Russell] Yeah. – I want a helicopter. (laughing) – I’m slackin’ Russell. – Oh man. – [Russell] It’s interesting what you learn about yourself because I know I’m introverted by nature and I just assume that at this point in my life that I’m not.

Especially around a group of people that are in my same world. I’m like, “Oh, this is gonna be so much fun.” I don’t know, it was tough for me a lot of times. Introverted Russell kept popping out and it was knowing that about myself, I was like, “Why do I feel so awkward “in so many situations that don’t make sense?” So for any of you guys who feel that sometimes and you don’t understand.

ClickFunnels™ Secret Mastermind

You’re like, “Why do I feel awkward here? “Why do I not feel comfortable?” It still happens, even to me, even among my peer group where it’s just tough sometimes. But we proudly got through it and made some great relationships which was cool. (upbeat guitar music) We went fly fishing and then we went hiking, then we went and shot guns.

Yesterday we went to go fly fishing. It’s funny, we go down there and they get me all set up and teach me how to do the casting, which that part is kind of cool, you try to figure it out. It was interesting because I’m noticing that there’s this hook, I’ll get my pole and throw it in, then pull it out, throw it in, pull it out, throw it out, pull. And doing this over and over and over I was looking at it and I was like, “This is so much like business, right?” You guys have heard me talk about the whole hook story offer framework which is like the foundation of everything we’re teaching nowadays.

You have to create an irresistible offer then you’ve gotta have a story that amplifies the value of that offer, and then you have to have a hook that stops ’em and grabs ’em right? In our world now everyone’s so busy through social media. There’s a million things happening every second. How do you grab someone? If our hook doesn’t convince the fish that it’s a worm or a bug or whatever, they’re not gonna come and bite the line, right? I think a lot of times some of us are trying this business, putting out your first thing and nobody bites.

ClickFunnels™ Secret Mastermind

Then you’re like, “The thing doesn’t work, “it isn’t working.” It’s like, “No, your hook didn’t work, right?” You gotta keep throwing hook in after hook after hook after hook. Half of what I do in this business is figuring out hooks to grab people. Every email I send is a hook.  Every Facebook live is a hook.

Trying all these different hooks to see which things people respond to. But it’s interesting because even to me, tons of my hooks fail, and tons of the different messages I put out there do not resonate with people, they don’t do anything with them. It’s really fascinating. The good news is nobody knows when I fail because nobody sees them because we don’t put much advertising dollars behind it ’cause the first hook didn’t catch any fish, right? The same thing for you.

You’ve gotta cast out all these different messages and headlines and hooks and things until you find something that somebody grabs onto. (peaceful orchestral music) Hey Brendon, where are we en route right now? – We are jumping in helicopters and we’re going to a lake. – Secretly. – A secret lake in Jackson Hole for some kayaking. We’re helicoptering in, kayaking around, and then getting these guys on airplanes. – So this is an Illuminati meeting and he is the head of the, no just kidding. (laughing) I think it’s Walker. Who’s the head of this organization anyway?

They literally brought the helicopter directly to the place we’re staying at. (lively rock music) – Alright, we’re here. We’re off to jump on those kayaks right there and they’re taking us into the river before we actually fly home in a few minutes. So that’s what’s happening. – You know something I’m just thankful for my father gave me a love of nature when I was young. So if you’re parents out there get your kids outside. (dramatic rock music) – Alright, good morning morning.

ClickFunnels™ Secret Mastermind

So I went to bed last night, sent all those images we were doodling on my bed over here, sent all these awesome things to Vlad and woke up this morning and guess what’s done? Boom, three types of traffic.  Pretty awesome. So now we got all the presentations I need for the event today with Dana Derricks. I’m giving a new presentation I’ve never done before that is actually the framework for the new Traffic Secrets book. I have a two hour time slot so for two hours I’m gonna be teaching the framework for my book, and I’m gonna see what hits and what doesn’t. So excited to try it out and hopefully it resonates with people.

So we’ll see. (laughing) Alright, wish me luck, I’m gonna go over my slides. – [Narrator] Dream 100 Con getting going! (upbeat pop music) – Mr. Russell Brunson! (crowd cheering) (crowd clapping) – Oh, well thank you guys so much. I am excited to be here, this is so much fun. I feel like I’m with a whole bunch of my family and friends. This event’s called Dream 100 Con, it’s about Dream 100, which is like the foundation of Traffic Secrets. This is the perfect audience and opportunity for me on a small scale to test out my material.

The third type of traffic, and this is the best and the most important, is the traffic that you own. My entire goal of our business, if you look at everything we’re doing from a traffic generation standpoint, is to convert traffic I can control, traffic that I earn into traffic that I actually own. ‘Cause if you own the traffic, that’s the secret sauce right?

ClickFunnels™ Secret Mastermind

ClickFunnels™ Secret Mastermind

And to feel what works, what doesn’t work, cut things out, move things around, and then I’m gonna start writing the book. But notice what I’m doing right, I’m throwing hooks out on the side of the thing, just throwing hook, hook, hook, trying to see what things people resonate with, what things people are gravitating towards. Jay Abraham taught me this initially.

So look, if you’re trying to find two adventure partners, Dream 100, first you gotta figure out is where does your product, your service, fit in the timeline of your dream customer, and you gotta figure out what are all the services they need before they come to you and what are all the services they need after they come to you. (lively rock music) (clapping) So for you, I want you just thinking about that. If you’re writing your webinar page, you’re doing your thing, and you haven’t been throwing out hooks, you’re just guessing.

You’re gonna write the first version of your book and you’re gonna get it back and it may suck. It may be awesome, you may have landed the first time, but you gotta go out on the road and test your material, and you should do it through all these different means. Do it through podcast interviews. Test out your framework. Test out your concepts and see what lands and what doesn’t. And then do the same thing on Facebook live, do it on your own page, do it on other people’s page.

ClickFunnels™ Secret Mastermind: You’re just testing out material the whole time so you can find out what lands and what doesn’t land. Hope it helps, guys. Time to start throwing some hooks and if you do that you’re gonna have a lot of fun. Alright, I gotta bounce, I gotta get everything packed up and get outta here so they don’t leave me, ’cause if I miss the helicopter flying me back to the airport, then I am screwed. So alright, thanks everybody. Appreciate you all, thanks for listening and we’ll talk to you soon. ClickFunnels™ Secret Mastermind

#Dream100
#MarketingStrategies
#Mastermind

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Hook Story Offer

Hook Story Offer: The Hook, The Story, And The Offer

The Hook Story Offer!

Hook Story Offer

This post is all about the hook the story and the offer. In this post we are going to discuss why it’s important to have a hook to get people’s attention. Then we are going to discuss how to create an interesting story that allows you to resonate with your potential customers. After that we will discuss how to create an offer for your product or service.

The first part of this blog post talks about the hook. When you are creating a funnel, you often want to look at successful funnels and model then. This process is known as Funnel hacking or offer hacking. When you are funnel hacking you need to look at the hook. This is the content that grabs your attention. Think about what is the hook on the landing page that grabs your attention. For example, if you think about Drew Manning, he created a hook for himself in his Funnel called “fit to Fat to fit”. The idea that he came up with was that he wanted to appeal two people who find it difficult to get fit. In order to get the attention of these people he needed to create a hook that might resonate with them. Because he was already very fit, his story was not resonating with people that were not fit. So he decided that he was going to become unfit or fat and then get fit again afterwards. Because this was such an interesting hook, Drew got lots of free publicity.

Importance of your story – Hook Story Offer

A lot of the time the hook goes hand-in-hand with the story. In the previous example you can probably see how Drew’s hook was tied to his story. This story that he used to get people’s attention was unique to him and described a challenging process that anyone could easily understand. Sometimes if the hook and story are really memorable and unique it can bring so much traffic to the funnel that you don’t need to worry so much about the offer. The excitement and interest that your story and your hook create are enough to get your potential customers to want to buy into your product or service. One of the great things about stories is that people like to share stories. If you have an interesting story built into your funnel people will tell their friends about it. This will give you free publicity and viral value.

Unique & Memorable – Hook Story Offer

When you are trying to create your hook and your story, you need to try to come up with something interesting and unique and memorable. You can think about it this way. What kind of story are people likely to tell their friends about you or about your funnel? I have a course teaching people how to make a membership website. An example of a hook and story that I use to attract potential clients is the following. When we first launched our membership site and funnel for our cycling training course, we found it very difficult to convert traffic into customers. One day, we decided to change our headline to something a bit controversial. The new headline was “train less get faster”. Simply by changing this headline in our squeeze page and our ads, our conversions suddenly went through the roof. We went from selling $100 a week to selling $10,000 per week. You can probably tell this is a slightly interesting story. It’s not a very good example of an interesting Hook. However, it’s a true story and its unique to me and somewhat memorable.

When you are thinking about a funnel, the basic structure includes a hook, a story, and an offer. The more compelling and interesting your hook and story is, the more likely people are to see your offer. Your offer is also very important. Usually when trying to create an offer you need to increase the perceived value of what you have to sell. In the next section I’m going to outline a simple way to create a good offer that appeals to your potential customers and also creates a higher perceived value for your product or service.

The Offer – Hook Story Offer

Try this method to create a powerful offer. Take a sheet of paper and write for headings at the top. These headings are written word, spoken word, physical stuff and miscellaneous. The first heading is written word and this refers to any written publications that you can include in your offer. It might be a PDF download or it might be access to a private blog post. You need to think about valuable written content that will appeal to your customers. You can write down underneath that heading as many examples as you can of potentially valuable written resources. The second heading is spoken word and this includes audio and video resources. You can provide access to video training or to your podcast or audio recordings. A lot of people these days consume content online in the form of video or audio. They can often consume this content while they are doing other things or while they’re taking notes and that is why this type of content is so popular. You need to make a list of potential audio or video resources that you can include as bonuses when people buy your product or service. The third heading is physical stuff And this includes anything physical or tangible that you can physically deliver to your customer as part of your sale. This could be a T-shirt or it could be a book or it could be any physical good that people will be happy to get for free as part of your offer. Of course with physical products there is an associated cost but sometimes the benefits of giving away something physical outweigh the costs. You can make a list of all the physical things you can sell with your offer. Finally the last heading is miscellaneous and this includes anything else that is not covered in the other headings. Under miscellaneous you can potentially include software access or share funnels or coaching or Facebook group membership. Make a list of different miscellaneous things you can include in your offer that will appeal to your potential customers full stop In this post we have outlined how to create your hook your story and your offer.

Physical Product Sales Funnel ClickFunnels™ – Best Tips

 

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The Hook, The Story, And The Offer

The Hook, The Story, And The Offer

The Cult That Steve Jobs Built

The Cult That Steve Jobs Built


I want to talk to you about a cool concept… How to Create Your Very Own Mass Movement!

Now this is one of the topics I cover in my brand new book found here https://ExpertSecrets.com. At the end of this I’ll tell you how you can actually get a copy of this book for free but first if this message resonates with you please share it down below.

So with any type of business, product or service, you can either simply sell stuff, very transactional, one-off and boring… OR you can create a movement where people buy from you over and over and over again!

As I was trying to figure this out for myself, building my company I studied a whole bunch of mass movements throughout time. It was fun because I was studying pretty much everything I could find about cults, about religious groups, and about business.

It was interesting… I found patterns on all ends of the spectrum… when I looked on the very worst side of mass movements, to people like Hitler and the Nazi party or when I looked on what I believe is the greatest mass movement that’s ever been, Christ and Christianity, there were similar patterns!

Then I started looking at business and what Steve Jobs did with Apple, what Elon Musk has done with Tesla. I came to realize that there are three things that every mass movement from the beginning of time until today has. I’m talking about cults, religious groups, businesses, all of them had the exact same three things.

I want to walk you through really quickly what these things are because when you understand them you understand a pattern that you can actually apply in your business in order to get things growing really really quickly.

Number One: every single mass movement has a charismatic leader. Think about it… Apple had Steve Jobs, Tesla had Elon Musk, Germany had Hitler, Christianity had Christ… every mass movement from the beginning of time always has an attractive character & charismatic leader. That’s number one.

Number two: every single one of these mass movements always has a cause. Something they are moving forward to in the future. In fact, look at all the recent presidential elections, in the book I go deep into this. It’s interesting how all of the people who have won the presidency, democrat or republican, does not matter… the ones who won consistently, there message was all about a future based cause and the ones that lost were all about a present based cause. That’s number two.

Number three: every single mass movement leads with a new opportunity (as opposed to an improvement offer)… Steve Jobs didn’t come to market saying hey guys, I’ve got a better way to listen to CD’s. No he said, “that vehicle you guys are using is in the past, a CD player is dumb I have this thing called an iPod.” Or with the phone for example, he didn’t say, “I’ve got a phone that’s a gonna be better.” Instead he introduced a brand new opportunity called an iPhone.

A similar thing happened with Christ and Christianity, same thing with Hitler, same thing with every mass movement from the beginning of time… they always offered a new opportunity it was never an improvement offer. If you are struggling in your business right now my guess is you’re missing one or two of these three things. This is the foundation of how to create a mass movement.

I wish I could share and go deep into this with you guys but I can’t right now… the good news is that the first three chapters of my book are all about this! I talk about and go into a lot of depth about how to build a charismatic leader for your company, how to build a future based cause and then I show you exactly what WE did. So you can rest assured that it’s not just a lot of theory. I’ll show you how we did it and the results we got.

All those things and a whole bunch more are covered inside my brand new book called Expert Secrets. So if this video is still up, you can actually get your copy of Expert Secrets for free! (I’ve already paid for the books all you gotta do is cover the shipping)
This book will help you to find your message, this book will help you to build your tribe, and this book will help you to change the world. So get your copy today @ https://ExpertSecrets.com

The Cult That Steve Jobs Built

The Cult That Steve Jobs Built

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