How To Create A Mastermind Group: My Step By Step Blueprint | FHTV Ep. 109

ClickFunnels™ Mastermind Secrets


ClickFunnels™ Mastermind Secrets: One of the ways success is measured is by the people that surround you. In today’s video, I will be showing you how to create a Mastermind Group. These gatherings help entrepreneurs to share ideas, enable mentorship, but mostly it allows your tribe to come together. ClickFunnels™ Mastermind Secrets

ClickFunnels™ Mastermind Secrets

All the most successful groups of people throughout time have had a mastermind group. Think about king Arthur and the knights of the round table. You think about my group of people. The funnel hackers, like the illuminati. That’s actually probably a bad example, but all of us have a (mumbles) group of people where we get together and we share ideas, thoughts, passions to be able to get something even more successful than where we are today.

If you think about it, they always say that you are the average of your five closest friends in terms of how much money you make, how successful you are the things the vision, everything you’re doing is all based on the people you’re surrounding yourself with. And the right mastermind group can elevate you to the next level. (intense music)

So why should you have mastermind group? If you do have one, how do you actually run it? Well with my mastermind group, the way it works, we get together twice a year and it gives the chance to hold each other accountable. Every time before the next meeting happens, everybody’s so excited to get stuff done they promised they’d do last time ’cause they don’t wanna disappoint the rest of the group.

ClickFunnels™ Mastermind Secrets

Number two, it gives you foresight and vision what to do next. It’s kinda like Wayne Gretzky. He said that the reason why he was so good is not because he knew how to find the goal, it’s ’cause he knew where the puck was going, because he knew where it was going, he was able to get there before everybody else, and the same thing true in the mastermind group.

You figure out the vision where you’re all going collectively, and you get there before everybody else. Other amazing benefits are you get some amazing collaborations. Your best partners are typically inside of your mastermind groups. One of my favorite things is it’s actually the best way to learn. It’s way better than our traditional education system.

Here I’m learning from people who are in the weeds doing it every single day as opposed to people that read theory about it in a book. And now I wanna tell you about how I created mine so that you get some insights to how you can create yours as well. (intense music) First things you gotta think about as you’re deciding to do your mastermind is what’s the topic? Every mastermind is themed around a topic.

ClickFunnels™ Mastermind Secrets

Some around business building, some around fitness, some around financial planning. Whatever your market it, you gotta find that group of people to be interested. The second phase is then figuring out who are the right people in the room. Who could actually complement each other? Who’s ideas, if they were shared, would actually help the group grow together as opposed to competing and kinda tearing the group down, and really figuring out what’s your space in this ecosystem?

Why is your mastermind different or unique from anybody else’s? Why would some come all the way to you, to Boise, Idaho, or wherever you live, to be a part of your mastermind group? What is it that makes your special? Mine’s called the inner circle and what makes ours special is we’re the only mastermind group that specialized in sales funnels and using sales funnels to grow your companies.

That niche inside of all business buildings is what makes ours unique and makes ours different. You gotta figure out for yourself what makes yours different and that’s what’s gonna get the right people to come to you and be attracted into your group. Another example, my friend Stu, he’s got a huge mastermind group teaching people how to run membership sites.

ClickFunnels™ Mastermind Secrets

ClickFunnels™ Mastermind Secrets

Another one is Rhonda Swan. She lives all the way out in Bali, and she helps people to do branding, but also it’s a niche inside that where people actually wanna travel as well. So they’re traveling to Bali, they’re talking about travel, so it’s taking the people who want branding, people who want travel, and that cross section is what makes her mastermind magic.

It doesn’t matter what market you’re in, as long as you pick a market and find people inside that market who are interested in your topic, and bring those people together and collectively you all grow together. (intense music) All right, now one of the most important things when you’re building your mastermind is how you get the groups. The first thing is you have to run people through an application.

If you let everybody in, you have no idea what kind of crazy people can get into your room and destroy the whole group from the inside out. – All I’m– – Shh! – They’re gonna get– – Shh! – I– – Shh! – I’m just– – Shh! Knock, knock. – Who’s there? – Shh! – So we always have to have an application processes to get somebody in, to make sure the right fit for the group you’re trying to build.

ClickFunnels™ Mastermind Secrets

Number two is when somebody’s in there, you have to be protective of your family, of the group you are building. Multiple times I’ve had to kick people out because they weren’t willing to share or they were takers and not serving the group as a whole. You have to be willing and okay with actually kicking people out and giving them their money back. And number three is you have to cap how many people are inside of the group.

As it started to grow, I decided I was gonna cap it off at 100 people. Which was the smartest thing I did. Two things happened. Number one, is it kept people in. People didn’t leave because the group was finite, and they didn’t want to lose their spot. We call it inner circle for life. If they leave, they can never come back in. once somebody is in, they’re in, and the second thing is that as soon as the spots are filled up, and no matter what happens, we do not sell more than our 100 spots.

At that point, the group is locked out and that way it keeps the family atmosphere because everybody keeps re-upping year in and year out, that family gets tighter and tighter, and everybody collectively as a whole, all their companies, all their businesses all grow together, and you see a bigger impact amongst the people you’re serving when you cap it and keep everybody within, as opposed to having a mastermind where new people are coming in and out every single week, every single month, and every single year.

ClickFunnels™ Mastermind Secrets

So after you got your group and people are signed up for it and you’re gonna do it, then the next question is where do you do it? Do you do it virtually, do you do it online, or do you actually go somewhere to a physical location? I’m a big believer that there’s some magic that happens when people are together in a room that you kinda miss when you’re just online. So I’m a big believer in getting people into the room.

There’s two kind of places you can go. Some people like me, who’d like to stay close to home can do it in their hometown, or the other idea, which a lot of people do as well, is find a destination location. Go somewhere where people wanna go on vacation anyway, do the mastermind group, and then have a extended vacation right either before or after the mastermind as well.

Which is a good way to get people to want to go there, because not only are they going for your meeting, they’re going for their vacation as well. When people come in the room the very first time, we try not to just allow them to sit anywhere, ’cause they do that, they go sit by their friends and by the different relationships they already have, and when you’re super comfortable, it’s hard to be vulnerable, so what we do is we actually set the room and we move around the seats so you’re not sitting next to the people you’re super comfortable with, you sit next to people who are new so you can get to know them.

ClickFunnels™ Mastermind Secrets

You can talk about them, and it’s the easiest way to start opening yourself up. And each time you come back in, all the seats are mixed up again. So you’re never sitting two days in a row next to the same person, and that way you get different perspectives and different insights than you would by hanging out with the same friends you know every single time.

(calming music) When they first come through the door, one of the things we give them besides the swag that we have them put on, is a notebook, and it’s always a new notebook, it’s completely blank from the very beginning, and the reason why we did that is after the first two or three years of giving out notebooks, we had one of our members, his name’s Jamie Amus, he came on stage and he held up three or four of his notebooks he had and he said, I’ve been in the mastermind group now for two years.

I’ve been through four meetings, and he said, every one of these notebooks I fill full of notes when I’m sitting in the room. He said, as I’ve gone home, every one of these has made me at least an extra million dollars. He says there’s four million dollars of value right here in this hand, and he said I’m back excited to start filling up book number five. And ever since then, we’ve always had a brand new clean, clear notebook for everyone as soon as they come to the door, because their next million idea is about to be put into that thing, and if they get it, they can take it home and they can execute on it.

ClickFunnels™ Mastermind Secrets

(intense music) First it started really, really small, and I didn’t really know what I was doing, and if I’m completely honest, at first it was kind of boring. But what I wanted to talk about tonight is kind of a broad overview of the whole internet marketing business. And then I realized one of the secrets. Is if you run a mastermind group the way you run school, the way you run college, what happens is everybody falls asleep.

(grunting) And so we decided, okay we have to keep the energy up really, really high if we’re gonna have a successful experience, and people are gonna get the most out of it possible. So they come in the door, immediately they always get swag. When they come into the room, we have to have an ambiance, and a feel that feels a little bit different, ’cause we want this to be a marketing raid where people are learning, they’re enjoying it, but they’re not gonna fall asleep, so that’s why we’re consistently pumping oxygen into the room to make sure everybody stays awake.

That’s not actually true, we don’t do that, but that’d be awesome. (laughing) Between every single break, people don’t sit, everybody stands up and they walk and they move. Momentum will move you forward, momentum keeps your brain working and functioning at the highest level. If I’m gonna keep your energy high for two days, it can’t be like school. It has to be a different, unique experience. It has to be more like a club than your homeroom. Then the second layer is sound.

ClickFunnels™ Mastermind Secrets

If it’s super quiet, it keeps the energy low. We gotta keep the energy high. Again, just like you’re in a dance club. So we have a DJ, next you have to have a whiteboard. Not any kind of whiteboard. It’s gotta be a big whiteboard with big markers so as you’re doodling fast, people can see everything from the very back of the room.

There’s nothing worse than mic runners and everybody’s waiting, it slows the energy down. So we have the mics that you can actually throw across the room. Keep the energy high, so the second someone’s got a question, you can address it, they can ask the question, throw it back. We keep the motion and keep the momentum moving forward the whole time.

Then we have all of the energy drinks. These are essential, ’cause most entrepreneurs have ADD, and we’re not used to sitting in a classroom behind a desk. In fact, most of us struggled or we failed out of school. When we’re siting in a desk, it kinda stresses us out, so we allow people to stand up to move. We let them drink energy drinks, ’cause we want nobody dozing off, feeling tired.

ClickFunnels™ Mastermind Secrets

We wanna keep the energy level high the entire time. We also have energy gum. The stuff came from the military. If you chew that, then you will never fall asleep. The next step, we always bring food in. The food is very paleo. Lots of meats, lots of vegetables to make sure that nobody slows down both mentally or physically as we’re going throughout the day. (intense music) I’m gonna walk you through how we run our day here.

When the meeting first begins, I usually get up at the very beginning and kinda go through some of the ground rules and how the whole game’s gonna be played, because a lot of times there’s new people coming in so I explain how it’s gonna work and kinda set the tone for the day.

Welcome to inner circle, everybody. (cheering) So excited to have you guys here today. Immediately after that, then I transition into the biggest takeaways that I’ve gotten since the last six months I’ve been here. As a facilitator, I wanna make sure that I’m always bringing the best, the newest, the coolest stuff to share with them. The stuff they wouldn’t see anywhere else.

ClickFunnels™ Mastermind Secrets

They’re not gonna see it in a product course or online anywhere else. Just the stuff that we’re seeing behind the scenes, and I just open up the curtains. I give them everything that we’re doing. So see exactly what we’re doing so they can then take those things and implement them back in their business.

To be the first isn’t the key, but it’s understanding how to actually design and execute on a category, and when you do that, and you become the category king, then it’s almost impossible to beat you, right? Then we break down and we have each person gets a chance to get up on stage and talk about their business.

So the way it begins is I grab the mic box and I scream their name at the top of the lungs, everybody stand up and give them a huge round of applause so we can set the tone and the energy right. We then have their song start playing as they walk up on stage. Together for Mr. James P (mumbles) (applause) Yeah. They’re given 30 times of time to go on and present to the audience.

ClickFunnels™ Mastermind Secrets

The first 10 to 15 minutes, they have a chance to share their story, and to give anything that they’ve got, that they’ve learned inside their business, any of the big takeaways, the big ah-ha’s, the things that are working the best for them. They just give those to the group, and one of the biggest rules is you always provide value first before you ever ask for value back in exchange. So after they provide as much value as they can to the group, then the last 15 minutes they transition, and this is where they can ask the group for help.

Here’s the things they’re working on, thing they’re stuck, things they’re not sure about, things that they’re thinking about doing, they want feedback from the group before they actually do that. But we don’t hold things back. We tell them exactly what, not what they wanna hear but what they need to hear. We give them actual proof of validation of hey we tried this in my business and it didn’t work. ClickFunnels™ Mastermind Secrets

We saw it over her and it didn’t work. Instead you should be doing this. Sometimes it’s brutal, sometimes peoples’ dreams, and visions, and plans we kinda destroy them, but afterwards we build them back up and give them the foundation they need to actually move forward, so that way when they go back home and they start running, they’re running the right direction.

ClickFunnels™ Mastermind Secrets

There’s nothing worse than running and doing everything right but you’re running in the wrong direction. We course correct, we get them on the right path, and make sure they’re running towards the right target. When they do that, they get to where they’re trying to get to a lot faster, and that’s the goal of the mastermind.

After you get off stage, then I grab the mic and I yell back, all right everyone stand up and you’re gonna walk and talk and share with the rest of the group the biggest takeaway you got from that person’s presentation. And everyone has a chance to then grab a new partner, walk around the room, and share the biggest ah-ha that they got from that person’s presentation.

One of the amazing byproducts of the mastermind that you don’t plan on when you show up that happens every single time is that you think you’re gonna get the most value when you’re on stage, but typically what happens is while you’re paying attention to serving that person, that’s when you get the biggest ah-ha’s for your own personal business.

ClickFunnels™ Mastermind Secrets

So as you’re listening with those ears, listening for the ah-ha’s coming back down to you, and you grab those things, and as you’re walking, talking, you share them with the partner next to you, ’cause when you share them, it solidifies them, it cements them into your mind and it actually gives you something you can use when you go back home. As we walk around the room, we walk and talk, we keep the energy high while we’re switching up and getting the next person prepared for their chance to be on stage. When it’s all over, the last thing we do at the end of day number two is I allow every single person in the room to share the biggest takeaway they got. ClickFunnels™ Mastermind Secrets

The biggest problems you have when it comes to something like this, is you got a notepad full of thousands of different ideas. Which one are you gonna actually execute on? I have everyone spend a few minutes and look at everything and see what’s the biggest takeaway. If you were to take just one idea, one thought, one impression from the last two days, what would be the thing you’d implement that’d have the biggest impact on your life and on your business?

ClickFunnels™ Mastermind Secrets

Then we let everyone go around the room and share their biggest takeaway. What’s interesting is that all of us sat in the same room, all of us heard the same presentations, all of us saw and experienced the same thing, but every single person’s biggest takeaway is different. A lot of times they got a different takeaway that I didn’t even hear when I heard that exact same presentation.

It’s amazing ’cause I hear that, I’m like, oh my gosh I totally missed that, and I’m able to get the biggest ah-ha’s from each person in the group, and a lot of times I end up rearranging my takeaways and my order of priorities because of that, and that’s the best way to kind of end the mastermind group because it gives you a chance to get a different perspective on what was the most impactful from the entire experience, and then after the mastermind is over each night, and throughout the weekend afterwards, we have what we call the aftermind.

Which is where everyone gets together, they network, and they keep the party happening, they keep the energy, they keep networking even into the night to help build the relationships even stronger, to help them to understand each other, help each other more, and we keep that happening all throughout the night during the aftermind.

ClickFunnels™ Mastermind Secrets

(intense music) They say that entrepreneurship is the most lonely job in the world, and it is. You’re sitting there on your computer with your mind, and a lot of the times, the people around you don’t know what you’re going through, they don’t understand what you’re going through. Even if it’s your wife, your family.

They love you, but they don’t understand it. I’ve watched over the last five or six years I’ve been running this inner circle, people who didn’t have anything came into this program and watched as they grew from the seed of an idea inside their mind to companies that do millions of dollars a year in sales, and it’s been interesting to see as this group, they went from being colleagues and acquaintances, to friends, to now family. And we look at it from the outside, it may seem kinda simple. It’s not a super complicated process, but what happens inside of these walls, it changes peoples’ lives.

ClickFunnels™ Mastermind Secrets

When someone is there with you during your down times, when they experience the pain of your sacrifice, they celebrate the wins with you 10 times more than anybody else, and that’s the power of having a family mastermind group like this.

ClickFunnels™ Mastermind Secrets: So if you don’t have a mastermind group yet, go and find one, find your tribe. Find your group of people you can connect with, you can grow with, you can serve together. If for some reason there’s not a mastermind group in whatever marker you’re in, then now you have my permission, you have the tools now to go and start your own. So that means get your energy drinks, get your disco lights, get your swag, get your notebooks, get your tribe, your people together, and change the lives of the people you’re gonna serve.  ClickFunnels™ Mastermind Secrets

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