Clickfunnels™ Amazing Copywritting
Clickfunnels™ Amazing Copywritting: In your sales funnel, are you finding that people aren’t buying into your product or service? At ClickFunnels, what we have found is that the problem probably lies in your copywriting. In this video, Russell Brunson will give you a good example of what this looks like.
Clickfunnels™ Amazing Copywritting: Lawrence of Arabia
What’s up everybody? This is Russell. So, many of you guys, hopefully everybody, has watched the show “Seinfeld.” Do you guys remember that Elaine got a job at the J. Peterman Catalog, right? And, you remember J. Peterman is like this eccentric person. He’d go on vacations, and he’d go buy hats and then he’d write all this amazing copy in these catalogs.
Elaine became one of the copywriters, they had all these people and it was like this huge spoof for multiple different seasons. What many of you guys probably don’t know is the J. Peterman Catalog is a real thing. So, anyone selling ecommerce, or anyone selling anything, you gotta understand who J. Peterman was. J. Peterman was a visionary, a genius, an amazing copywriter, who built a huge company based on these catalogs. Give us an example of one real quick. –
[Dave] A Bedouin horsemen chased you halfway across the desert. A beautiful woman on a camel in the desert alone is too ripe a target to dismiss. (laughter) Your heart leaps in your throat again and again in exquisite torment that the Arabs call katu’l-kalb, or heart-cutting. Delirious, half-dead, you reach the emir’s palace. A Galla slave rears his horse in your path. You notice he is speaking in Peter O’Toole’s voice. (chuckles) Just then you awaken in the
Royal Suite of the Lanesborough in London, “Lawrence of Arabia” blaring from the television set. You rush back to sleep, slinky silk cord tank top and slinky silk cord pants. Not Harem pants, but close. 100% flowing, loose silk. More romantic, more interesting than you remembered. –
[Russell] Ooh. Now that is how you sell something. That’s called good copy. Understand that, you guys, copy is the key. It’s the secret, and next time you watch Seinfeld, and you see Elaine working the J. Peterman Catalog, now you’ll know kind of the joke behind the joke. What she’s talking about, why it’s so cool, all sorts of stuff like that. That’s what I got, you guys, everybody have an amazing day, we will talk soon. Bye, everybody!
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