“Learn the value of digging your well before you’re thirsty”
Would you attend dinner on a yacht with the most successful people in the marketing industry?
At Traffic and Conversion this year, Pete Vargas and Keith Yachey hosted one of the most exclusive dinner parties San Diego has seen.
Find out some of the great things Dave took away from this dinner about networking and value exchanging.
welcome back everybody this is gonna be a fun episode I want to talk to you guys about a billion dollar dinner I had on a yacht check this out welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales dominate their markets and how you can get those same results here is your host Dave Woodward that’s right it was the craziest day I’ve had in a long time and this was what we ended up I was down at traffic and conversion some good buddies of mine ended up pulling together this dinner yacht cruise that had the largest group of people with the highest value net worth all together on one boat I think I’ve ever been on in a long long long time if ever so what happened we hear some backstory is two good buddies of mine Pete Vargas and Keith Yackey who have known for years last year when we were teens he invited me to go out on one night basically a couple buddies all got together chipped in and we just did a fun little yacht cruise around San Diego harbor and last year was a ton of fun I was probably I don’t 20 of us on on the yacht just driving around and again it was just for networking just for fun it was towards the end of TNC it just just had a great time met some additional people I hadn’t known before just kind of developed a lot of real good friendships well this year Keith reached out to me and Pete and said hey Dave you know we’re gonna do this yacht cruise again this year do you want to go on I’m like yeah of course I had a great time last year that sounds fantastic said all right perfect make sure you’re on time and all other kind of stuff I said yeah no problem guys not a big deal so then all of a sudden I’m start walking around T&C and I start hearing other people talking about this dinner York or this yacht they’re going on I’m like are you going on keep them Pete’s yacht thing yeah yeah I’m going and you’re going to I’m like so reached out to Keith I’m like Keith how big is this boat cuz last year wasn’t that big he says oh we got a little bit bigger boat than we had last year I’m like okay no big deal so right before I’m supposed to show up to it I went down to the docks and all of a sudden I looked line and this line begins forming I’m like what is going on this man I know how big the boat was last year there’s no way in the world this is gonna work I didn’t know if Keith has a boat and Pete had a boat or what was gonna happen and then all of a sudden Keith and Pete could walk around the corner like guys what’s going on it goes Dave you’re gonna love this check this out and so we walked down with him before everyone else kind of got on the boat he says check out that boat and at the end of the pier was this double story that’s a three story dinner yacht cruise and they basically put together and I’m like you guys have got to be kidding me cuz yeah we invited a hundred people on the boat for dinner I’m like oh my gosh you guys that’s insane there’s no way in the world and then all of a sudden I turn around and I go back to see who’s basically coming on the boat and these are awesome of my the people I’ve known for years and some of the people who I’ve been dying to get to know and they literally are like the who’s who of online as well as offline marketing just great great people people who literally product-wise have sold hundreds of millions of products some into the billions and it literally became a billion dollar yacht dinner cruise and as fun as it was but I really wanna make sure you guys understand is all the cool things that happened all because of this so first of all we get on the yacht we’re having dinner and while we’re sitting there before dinner you know everyone’s just kind of networking drinks everything else then we go down to have dinner and I’m sitting down at one of the tables at the back of the boat basically and Keith comes over and goes so what do you think I’m like I think it’s fantastic you guys did an amazing job because so we’re gonna basically take some time here and have people just kind of network I’m like I mean it really curious to see how you’re gonna get all these people Network goes well check this out so he and Pete get up and they basically do this quick little introduction saying listen guys three years ago we came to traffic and conversion together and not and we did not know a single soul is the first time we’d ever been to traffic and conversion event and we decided that together somehow we were gonna get to know the very best influencers at this entire event and we’ve spent the last three years Network like crazy and this evening tonight is the result of our three-year pursuit to get to know the very best in the industry and he said what we’d like to do tonight is we just want you guys to have fun and he said you know what in fact next year we want to invite all of you guys back and oh by the way Dave and ClickFunnels™ are actually gonna be sponsoring next year’s event and I’m like totally I mean Pete totally threw me under the bus props to him for basically having the huevos to do it in front of a hundred of my peers and friends but it was actually kind of a kind of cool thing so yes next year talking Todd Russell the rest the partners and will be sponsoring their fun little dinner yacht cruise but what I really want to make sure you guys understand is the way that they did it is the magic and that’s the part I want to make sure you guys focus on it’s not the fact that there is a these crazy amazing people on this boat it’s the fact that they went out of their way literally for three years to start networking and providing value and Keith and Pete have provided so much value over the last three years to people whether it’s to making introductions to other people and it can realize no one paid to get on this yacht that night it was just a free dinner that they had put together to basically celebrate for them what was an amazing experience of really understanding the value of people and so they spent a whole bunch of time going through that and then the great thing is because of the friendships that so many people have had and the value that Keith and Pete has given to these people over all these years there was all the egos were left at the door and all this kind of became starstruck about the other people who are there going holy smokes I can’t believe Pete and Keith you got everybody on this boat and the greatest part was at that dinner what I ended up doing before the dinner came I said listen there are cards on everyone’s table what I’d like you guys to do is write down a question that you’re struggling with in your business or something you have want to answer for and we’re gonna take the first 20 minutes here and just see if someone in the audience here will be able to answer that question for you it was amazing I couldn’t even believe it there was not a question that didn’t that couldn’t be answered whether it had to do with relationships with finances with anything in their business people getting that someone to say hey someone have an answer for that question and two or three hands would come up and they would take two or three minutes real quick and say this is how what I would recommend this is what I would do this is what I would do and the value that could just continue to exude from everybody was just it set the tone for the whole evening work all people were doing was sharing it wasn’t about no one was trying to one-up each other it was because everyone had set up the situation as far as developing true friendships and relationships that had value and they were all there just to help each other out so my only reason bringing this up is I get questions all the time about how how do I get to know people well to me there’s there’s really only one way of doing it and that’s through a value exchange and I really encourage you guys to spend the time to get to know people and a network and to make networking have fun and if you’re not very good at networking spend the time to just pick a couple people and ask for them to introduce you so you don’t have to be the person going out of your way one of the things I can tell you that I’ve seen happen a ton recently and that is it’s the value of digging your well before you’re thirsty and what I mean by that is you’ve got to go out of your way to provide enough value to people that when you need to call on a favor it’s like a bank deposit you literally have to have more money in your bank than your will then you can take out and you also always need to make sure you leave a reserve there you never want to be in a situation to where your relationship is bankrupt and the reason I tell you that is you’ve got to make sure you’re always giving and giving and giving and giving that giving comes through so many different ways sometimes it’s through an introduction to somebody else others it’s just by being yourself and providing value when you talk to people and see people going out of your way to help and lift other people the value that gets created through that is crazy crazy cool again huge props to people Argus and Keith Yackey for an amazing evening they went out of their way and I think the greatest part actually was just to see what they were able to in three years by providing massive value to so many others so I’d encourage you guys to go out and do the same provide value to as many people as you possibly can we Russell I were joking around about it earlier today as far as the whole idea here is even through a lot of the content you can did to create the value that gets out there that value what through a podcast whether through a Facebook live no matter what it is that value gets sent out and people use it in their life and you’ll find that by doing those types of things and Russell’s actually gonna have a one of his presentation finally I can live is gonna be about this topic about how to actually use content in a way that systematic creating massive value that actually not only helps drive traffic but it helps you build your business as well so if you’re going to funnel hacking live by all means check that out if you’re not find someone who went and get get their notes but bottom line is it’s all about a value exchange profit Keith and Pete and again I wish you guys all the best in your business and remember you’re just one funnel away you know one of the things that means a ton to me is the personal reviews that you guys leave on iTunes you wouldn’t mind going out great this show let me know how I’m doing just go to iTunes click on the episode and rate it leave a comment I read all the comments I appreciate all the stars and everything when you already left for me I can really appreciate it and it’s my way of finding out how I’m doing so if you don’t mind I’d really appreciate it and I again thank you so much for all that you guys do have a great day
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Billion Dollar Dinner On A Yacht – Dave Woodward – FHR #212
Billion Dollar Dinner On A Yacht – Dave Woodward – FHR #212