Clickfunnels™ Epiphany Bridge: We are back for our final episode of the Epiphany Bridge – Tony Robbins And Russell Brunson! In this interview, the guys are talking all about how to sell anything online. Knowing how to sell is pivotal for any business and Russell shares one of his biggest sales tactics that will make selling so much easier for YOU!
Clickfunnels™ Epiphany Bridge: Marketing Strategy with Tony Robbins & Russell Brunson
– Hey this is Russell again, I want to welcome you back to part three of my interview with Tony Robins. I hope you’ve watched part one and part two. If you haven’t yet, go back to the beginning of this playlist and watch those first. Help you get all the context of the interview and now we are transitioning into the third part of the interview. Which is, for me, my favorite part. It is understanding the mastery and mastering a concept called the Epiphany Bridge. What is the Epiphany Bridge? It is the way you tell stories to get customers, to get people, to get prospects to come and become leads, become costumers to buy your products and your services.
And these concepts they work in all types of businesses. In fact, during the interview, Tony asked me, well how does this work for a real business? Not a infomart, you know information business or an internet business, but a real business. And I shared a story about one of my friends whose a chiropractor. I don’t want to ruin that part of the story, you’re gonna love it. But, how he used these epiphany bridge stories to grow his practice here locally in town as well.
And so, there’s a whole bunch of cool things you can learn about storytelling, story selling, how to give people the transformations they need when their buying your products and your services. You’re gonna love this. It’s my favorite part of the whole thing, so let’s jump right in now to part three of the interview with my friend Tony Robins. – Tell us about the Epiphany Bridge and how you can use that concept to sell just about anything, without actually selling anything. –
Actually, got a little white board for you to show this. I did my homework, prepared for today, so this is funny, most people if they’re trying to sell you something, they come to you and they try to pitch you logically on the thing, like why they believe in their thing. So I drew this out one day, and this has been huge for me and for everyone that goes through my coaching stuff. Is this thing called the Epiphany Bridge. What happens is like, this is us, right here, right? And we’re living our normal life, I could use this example, before I met you, before I started going to your things, life was good, I thought everything was perfect. And then I was introduced to you and I had this epiphany where it was like life is good, but I’m seeing things in black and white, now things are colorful.
Clickfunnels™ Epiphany Bridge: Emotional experience is important
For me, it was huge. So I went on this journey where I went on this big Epiphany Bridge and what happens is we come over here to this side of the bridge. What happens over here is we start studying, we start learning, we start geeking out. And so, I went to all your events, read all your books multiple times, your courses. For you, I’m in the Tony world, right? I understand your language patterns. And then I go to my wife and I’m so excited to tell her I learned all this stuff, and the first thing that we all do is we jump over here, and this says techno babble, we jump and we start trying to logically convince the people around us. Like, oh yeah, you could learn this thing, and we spew out this techno babble and they freak out. They’re like, “ugh” and they run away right?
What we have to do, if we want to sell something to somebody, we have to come back to this thing. We have to remember what was the emotional experience that we had that gave us that big epiphany. If you understand an emotional experience, then that’s how you sell someone. I come back and I tell a story, when I tell that story, my goal is to get people to have the same epiphany that I had, if they have that same epiphany then I don’t have to sell them anything. They have that epiphany, they go “wow that’s true” and they’ll go sell themselves logically all day long.
I just have to come back here, remember the experience I had, and become really good at telling it. In the book, it’s not just like telling a story, I walk through like the process and the scripts, and how to control their state, and this is a huge thing I learned from you, ’cause how many people tell a story and one person tells a story and something happened, and you’re like “okay cool”, you try to explain it three or four times and finally you say, oh man, I guess you had to be there, if you were there you would’ve experienced it.
The biggest thing I’ve always seen people struggle with they try to get into business, they try to sell their advice, and things like that, is they get into this used car salesman mode of trying to learn how to close people, and I’m like “no, it’s not closing” What was it that got you fired up, if you can remember that moment, and you get really good at telling that story then they’ll feel that and they’ll get fired up too, and that’s the key. And so we understand that and this book is all about that. – As you know leadership is all about transferring emotion because logic does not get us to take action, there’s not enough juice in the logic right? When will we have enough logic to justify an emotional decision?
Clickfunnels™ Epiphany Bridge: Whats the biggest misconception of marketing?
What do think is the biggest misconception about marketing today, and what do people, if they only did one thing to change their marketing for the better, what would it be? – I think the biggest misconception is that people and this comes down to everything I learned from you, People are so tied to their significance that when they try to sell themselves their business that they try to posture themselves all the time and posturing deflects people, even though it makes you feel, I don’t know what it is, the more vulnerable you get, the better it is. We have our high end coaching programs for less, how do you sell that Russell? I’m like “I show a ten minute video of me telling my story of my wife and we’re trying to have twins, cried three or four times in it, and I tell that story, I’m super vulnerable, and people connect with me and then they follow me.
It’s about connection and being vulnerable is that’s what get people to draw into you, it’s not significance or stature, its vulnerability, and that’s what gets people in. And that works for any business, I had a friend who’s a chiropractor, I was trying to help him, and it was funny, ’cause he was trying to sell like all the other chiropractors talked about their fees and all this stuff, and how the adjustment and alignment and all this technical stuff and I kept asking him, finally one day, I was like “why are you a chiropractor”, and he told me this amazing story about his wife got in a car wreck and he was in dental school at the time, and she got injured really really bad and took her to a medical doctor, a couple places and nothing helped.
Finally he took her to a chiropractor, and he adjusts her and literally changed her life and he loved it so much he dropped out of dental school, and then he went and became a chiropractor, now he loves it. And so we got a video of him telling that story, that emotional, I got chills just telling it again told that story, put it on Facebook, and his practice was struggling, as he was trying to be a salesperson, blew up overnight as he started sharing his story and becoming vulnerable with people.
That’s the future market, it used to be slick sales letters, good copy, all that kind of stuff, that’s what worked before today, as people are watching your video, they’re Googling your name, and Facebooking you, doing everything, if you’re not vulnerable at all times, and being yourself all the time it’s too easy to not know and it’s all about just that connection, that’s marketing today, and that’s where it’s going. –
Clickfunnels™ Epiphany Bridge: The Expert Secret Book
That’s what I love about you brother, you’re the real thing, it’s so rare unfortunately, ’cause you know the more you try to prove you’re the best and try to convince people and try to be significant, the more they want to prove they’re more significant than you.
You’ve never done that, I love that you share openly everything, your failures, successes, but the level of succession generated is second to none, I really want people to get your book, so what’s your offer for them so they can go pick that up? – I pre-bought a whole bunch of copies of this during our launch, so I’ve already paid for the book, so I ship them to Boise, and now they’re in a warehouse in Boise, and we’ve gotta ship them to you, so I think in the US it’s $7.95 international I think it’s $14.95 but we’ll ship it out to you and basically, I want people to read this, I tell everyone, I believe this book will change your life but more importantly, it’s gonna give you the tools you need to help change other people’s lives, and that’s the gift I have for everybody. I hope you guys read this book and you love it, and I want to thank you for letting me share this with your audience, I just appreciate you, you’ve changed my life, my wife’s life and half our staff, you know, everyone here, so grateful for you.
Hey this is Russell again, and thank you so much for watching the third and final segment of my interview with Tony Robbins, how cool is that? If you missed any of the other ones, go back in the playlist and watch video one, video two, video three, to get the entire picture of everything you need. Now, on top of that, I want to be able to keep giving you amazing business building advice just like this. So what you need to do right now, number one, you need to subscribe to my channel, we’re always dropping amazing videos show what to do and how to do it, and if you’re missing these things how am I supposed to help you and serve you? It doesn’t cost you any money this is all free, and we’re giving it to you to help grow your company and grow your businesses.
Number one subscribe to our channel, turn on notificaitons, that way, on your phone it gonna pop up when we drop new videos, you’ll get emails, you’ll get notifications, if you don’t turn on notifications, you’re not going to know when new stuff is coming out. I’m killing myself over here creating the best content possible to give you and to serve you. So make sure you are subscribed, turn on notifications, and then the last thing is if you want a copy of the Expert Secrets book, this is what Tony and I were talking about the whole time, there will be links somewhere on the screen, click on the link, get a copy of the book, it’s free, you just cover shipping and handling, and in here you’re going to understand how to build an expert business, okay? And so, that’s kind of it you guys, thank you so much for subscribing, that said after you’re done, after you’ve turned on notifications, you subscribe, go check out some other videos, have some fun, leave some comments, we love to hear from you, thanks again for listening, and we’ll talk to you soon.
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