What To Do When You’re Scared To Death Of Clicking “Publish”

What To Do When You’re Scared To Death Of Clicking “Publish”

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Last night as I was recording my new podcast, I realized why most of us get scared when we’re about to publish something we really, really care about.

On this episode Russell explains why he suddenly has empathy for people who struggle to publish their message. Here are some of the interesting things he talks about in this episode:

-Why he re-recorded another podcast he’s doing a few times, and was still afraid to push publish.

-Why in the decade he’s been publishing podcasts, webinars, videos etc he has always preached to just do, but for the first time he actually has empathy for those who have a hard time doing that.

-And why he is still publishing that podcast, even though he is second guessing things he said, and why you should follow in his footsteps and publish too.

So listen here to find out why it took Russell more than a decade to feel empathy for people who struggle to publish their message.

what’s up everybody this russell brunson and welcome to the marketing secrets podcast today i want to share with you a message about the fact that i finally I think can understand have some of you guys fill so the big question is this power onto Brewers like us who didn’t cheat and take on venture capital we’re spending money from our own pockets probably mark it in a way the lets us get our products and our services and the things that you believe in out to the world and yet still remain profitable that is the question in this podcast we’ll give you the answers my name is Russell Brunson and welcome to marketing secrets alright everybody so I’m excited heading into the office today for a lot of fun we’re gonna be working on getting mother fun alive finally a bunch of other amazing stuff so I’m really excited but I had I had an epiphany this morning and I need to share with you guys because I think I finally understand how some people feel so I have been publishing for a long time right I started my internet marketing business probably fifteen some odd years ago now and at the time I have published a bajillion podcasts and videos and tells seminars and webinars and summits and events and all sorts stuff right and so for me I like I think I lost my empathy for people who struggle when it’s like publishing stuff I might just do it just go out there just do it just push the record and talk and blah blah blah right like because that’s right but but I do it I forgot like I forgot what it’s like to go through the vulnerability and the fear and the stress and all the things that come with with putting your message out there and what’s been fun as some of you guys know recently I launched another podcast and it’s something different I’ve ever done before it’s not related to marketing or sales or business or any of that it’s related to my religion to my faith into my beliefs and it’s funny because I was like oh this is gonna be this is gonna be really fun and really easy I’m just gonna go and just start just click record and start talking right I went at night I started to do it and it was way different so the podcast as those who don’t notice it would say Book of Mormon challenge calm and so I recorded the first two episodes and probably nine or so months ago and then they sat there because I was here like nervous to put him out there and I like anyway and then the third one was easier that we came out faster than the fourth one which I recorded yesterday I literally spent and a long time I spent two almost three weeks like preparing for it and getting nervous writing out line and rewriting and writing the stories up and rewriting them like and I was like man why am I so nervous about it’s like I was so nervous it took me almost three weeks to publish it and then last night finally I was like I’m so Sunday so I good spiritual experience all day and I was like okay I’m in that I’m in the zone I’m gonna do it if I spend another two or three hours like working on the podcast outline an interview and getting out all the things put together and then I started recording at about 11:15 at night I started recording it and and I was 47 minutes into the recording and I was just like I don’t like this I hate every word I’ve said I don’t like how I said it I don’t like all these things so I stopped it deleted it and I was like oh I was 47 minutes was now is now after midnight I’m like all tired and mic but I I need to redo it cuz I think I feel like now I understand the story’s better than I did it so I kept record again I spent nother hour over an hour recording the next podcast episode and then I sent to my brother to go and edit and get it all ready to go to the live and then like all morning long I’m a second guessing like oh my gosh dude again I told that story wrong I really have you know the like all these things right like Oh at the ending when I did this I don’t like I did it in like and then also this morning I was like I bet you this is how other people feel maybe the reason why I’m doing is exercise amongst other reasons was to get empathy for people working with when you’re nervous you’re scared about publishing and it’s just interesting so I wanted to share this because first off I feel like I’m empathy now for a lot of you guys for the first time in a decade so hopefully that’s good right yeah I get it now I get the fear and the nervousness it goes behind putting yourself out there especially with something you love and you believe about and you care about and you want other people to to UM to listen and to be put into um and you really honestly want to serve people right I I totally completely understand that especially especially now so I guess my message for you guys today is it’s kind of twofold there’s number one I have empathy for you understand the fear of putting yourself out there and number two I’m publishing that episode today I wanted that company and tweak it jjan no I’m just gonna put it out there because good enough is good enough right a lot of us never get started because we’re so nervous about it not being good enough and I’m the problem with that is then we never get started and the the goal of what we do as authors and speakers as coaches as experts is whatever you want to call yourself somebody’s trying to change the world in your own little way is to get things out there and one thing I know for sure is by not posting and not putting it out there it’s not gonna change anyone’s life that’s the one thing I’m positive of by putting it out there it has the ability at least to affect somebody maybe it was as good or thought out or as you know whatever whatever might be but it’s important to get out there because that’s the only way you can actually touch and affect and help and serve somebody else and that’s the whole reason behind what we do and why we do what we do right and so hopefully this gives you encouragement to know that even Russell gets scared sometimes and even Russell second-guesses themselves and gets nervous but when all comes down to it you just kind of click publish just put it out there so hopefully that gives some inspiration to somebody out there who’s who’s nervous today and hopefully it gives you the permission to do it so there you go you know how permission to do it just go and do it just click record on the podcast or on the video or on the blog click post or whatever the thing is that you’re doing to publish your message just go out there and just push it just push the button there how imperfect it seems no matter how many flaws you see you know how many things you know you could have done it better no matter whatever that is it’s just time to put it out there and just let the world have what you got and you have full via the full ability to rerecord it in the future I’m on podcast episode now probably I don’t know five or six hundred I have no idea and I’ve probably shared the same message multiple times over the last five or six years I’ve done this and hopefully something gets better and it’s okay to republish the same thing later with your new lens of understanding and and what you’ve gained in the in the process of growing and learning so there you go you guys today’s the day go click publish make it go live you if you’re scared to death you hate even if whatever just push it live and I promise you the worst case scenarios that changes someone’s life best case scenario it has a huge impact and I guess I say the worst case scenario nobody sees it and best case scenario changes from his life so that’s worth it makes it worth pushing publish and go so there you go guys push push go alright guys thanks so much everything and then for the day today it’s gonna be an amazing day appreciate you all and we’ll talk to you soon everybody want more marketing secrets if sold and go get your copies of my two best-selling books book number one is called experts secrets and you get a free copy at expert seekers calm then book number two is called calm seekers and you get your free copy at Calm secrets calm inside these two books you’ll find my top thirty five secrets to leave use to become the fastest-growing non VC back-sass startup company in the world

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What To Do When You’re Scared To Death Of Clicking “Publish”

What To Do When You’re Scared To Death Of Clicking “Publish”

Rule Of 97 (What Side Are You On?) – Sean Briscombe – FHR #221

Rule Of 97 (What Side Are You On?) – Sean Briscombe – FHR #221

Why Dave Decided to talk to Sean:

Sean Briscombe learned as an Olympic diver for the US team the importance of modeling. As a “Dellionaire” he saw fortunes created and lost in a short period of time. He now uses his skills to help others understand the rule of 97 and the importance it plays in helping them fund their passions.

Tips and Tricks for You and Your Business:

-Tips to use their tax dollars legally to fund passion projects (17:13)

-The Rule of 97 (18:00)

-Examples of people who give back through their business in a meaningful way (20:45)

-Ways to use ClickFunnels as a financial planner (23:00)

Quotable Moments:

“What I learned through that whole life of being an athlete at that level was how to model people.”

“You almost have to make a commitment first just to get enough courage just to take the first step.”

Other Tidbits:

Passion is so important in life. Utilizing tax laws to reinvest into things we are passionate about is a great way to give back to the community.

Links:
FunnelHackerRadio.com – http://funnelhackerradio.com/
FunnelHackerRadio.com/freetrial – http://funnelhackerradio.com/freetrial
FunnelHackerRadio.com/dreamcar – http://funnelhackerradio.com/dreamcar

New To ClickFunnels But Want To Grow Your Business?

Want To Join ClickFunnels?

Want To Take ClickFunnels To The Next Level?

Want To Promote ClickFunnels & Earn?

Rule Of 97 (What Side Are You On?) – Sean Briscombe – FHR #221

Rule Of 97 (What Side Are You On?) – Sean Briscombe – FHR #221

How To Scale High Ticket Sales – AJ Jomah – FHR #220

How To Scale High Ticket Sales – AJ Jomah – FHR #220

Why Dave Decided to talk to AJ:

AJ has ridden the entrepreneurial roller coaster through a couple of different industries. He found drop shipping in 2014 to be a saving grace to get him out of a terrible situation. Since then he has gone on to become one of ClickFunnels 2 Comma Club Winners. He did it in less than 5 months. Now with a business having done over 1 million dollars he is faced with new challenges. He details what he is doing now and how he is scaling his high ticket sales. He shows how he turned what appeared to be a webinar gone bad into a 6 figure webinar with only 5 sales.

Tips and Tricks for You and Your Business:

-AJ talks about building his A Team (8:15)

-Tips on scaling your business (12:30)

-Price points that work (15:18)

-Tips on selling high tickets (23:52)

Quotable Moments:

“More money more problems.”

“As an entrepreneur you expect people to have the same drive and ambition as you do.”

“People respond to the price point positively, only if they like you.”

Other Tidbits:

If there is no emotional connection, they aren’t going to buy. You always have to give 100 percent, even if you only have one person on your webinar. Having different webinars for core products and high ticket products is important.

Links:
FunnelHackerRadio.com –
FunnelHackerRadio.com/freetrial –
FunnelHackerRadio.com/dreamcar –

welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales dominate their markets and how you can get those same results here is your host Dave Woodward hey everybody welcome back this is gonna be one of those fun exciting podcasts where I get the opportunity of introducing to you a guy who’s been absolutely crushing it at the same time he’s had a ton of crazy struggles ups and downs in his life and is going through some things right now that I most of you guys don’t understand bow once you’ve had success one of the problems and things that happen next so what I want to do right now is introduce you guys to AJ Troma AJ welcome to the show thanks for having me baby excited to be here this is gonna be a lot of fun so AJ is one of our two comma Club winners but not only is one of our two comma Club winners he’s one who got it done within five months so I mean just absolutely crushed it AJ I get is we were kind of talking here beforehand I had the opportunity listen to your story that you’ve got online there man you’ve had a rollercoaster of entrepreneurial experiences and if you don’t mind just take a take a minute or so here and kind of share with people kind of where you’ve been where you’re at and then I want to really kind of talk about where you’re at where we’re going next awesome yeah definitely I’m excited about this it should be fun I guess so as you mentioned I hit two coma Club within five months but I’ve always been kind of a maverick when it comes to starting businesses I’ve taken and risk my entire life all the way down to when I was flipping houses when I was 19 years old with no money but you know my my quick story in 60 seconds is a few years of back I used to own a restaurant and it was called Cici’s Pizza it was a franchise 50 employees and it drove me nuts I was sick to my stomach learn the debt the bills and I ended up having a tumor that doctors couldn’t explain why I had so it was benign thank God but it really gave me a perspective it made me think what can I do that’s not gonna stress me out as much so I went to internet marketing and my journey really is ups and downs I mean it’s it’s never been straight kind of like a rocket launch to success and you know I found myself doing e-commerce uh about two two-and-a-half years ago and I did really well with one store getting to 1.5 million in eight months selling very expensive products and high ticket drop shipping once I did that I sold it never really thought about it again and I was called on to help somebody promote their course doing high ticket sells in the same space I was in he was teaching what I’m teaching now but I he wanted me to do all his sales for him so I did I hope to make like a million dollars in a few months and then I’d venture out my own so I started a company called seven-figure skills that’s where I’m at now and that’s what this company allowed me to kind of hit the to come across recently dude that’s crazy I mean I appreciate you being so quick about the whole thing I mean it’s been a lot of fun just kind of hearing your story and kind of get to know you better AJ so again Cici’s Pizza getting pizza chain down in the south going from basically a franchise model totally a physical retail type of store to going completely online drop shipping and drop shipping high-end product you mean ID as far as we’re saying drop shipping high-end products what type of things we looking at okay so I I kind of revolve my mindset is if I can I would be happy if I can make a living selling one product today so I thought to myself what could that be like so I focus on selling products that cost $500 or more in products that are made are products that you need on a day to day basis think furniture think office equipment furniture like maybe a standing desk or even yeah I I’ve sold high-end paper shredders like commercial paper shredders that cost I mean whatever I can get my hands on where I can get some decent margins and I can sell for a few thousand bucks that’s what I want a dropship that’s awesome so right now you’ve got a company basically called seven-figure skills where you’re teaching people how to do this I think one of the things you just made mention is if I could sell something just one product a day or one one item a day what would it be one things you made mention of is the fact that from a high-ticket sales standpoint you’ve done over $100,000 in a webinar from five people yeah that might end up being the climax of this interview that way so tell me what I want to talk about right now though is that’s kind of the baton hook there everybody got stick on to the very end here we did that but I again AJ I think the part that you and I were kind of alluding to when we first got started talking here today and that was this concept of as far as okay now you’ve hit the 2 comma Club and that’s where everything’s that’s the Holy Grail I want to hit that and then life will be easy then it’ll all turn out and everything will be great obviously when you hit that other issues happen so what are some of the things you’re going through right now that would be a benefit to our listeners absolutely so for anyone who’s listening I was right into your shoes guys listening in trying to sponge any any information I can to make as much money as I possibly can within the shortest period of time and unfortunately we I was looking for something that’s very common among entrepreneurs which is something that required the path of least resistance and another thing called the expediency factor and those two are common trace I think within within entrepreneurs especially if you have ADHD or like I guess so the problem is everyone’s fixated on getting to two coma Club making a million bucks or seven figures but unfortunately like under the saying goes more money more problems what I did is I actually exclusively singularly focused on making as much money as possible and I got really good at it and I’m for and I didn’t really consider the building the foundation the the support the fulfillment and delivering on what I was promising especially at a high level I brought in so many members like you mentioned five months into to the two coma Club and I kept brushing off the important things the that really create a company I was more concerned about like hitting my cells each and every month so the for me than what happened is I ended up refunding a hundred thousand dollars in revenue to customers mainly about six or seven high ticket customers I was charging about twenty twenty-five thousand dollars a piece for for high-level coaching and I could have kept that money and figured out a way to help them but I felt that it was a disservice to them and would hurt my brand reputation as a company if I kept their money and tried to you know just patch up some services that really shouldn’t have been patched up to begin what they should have been delivering a high quality so really I think that people need to step back as I I am right now by the way if I had to read 100 grand I stopped my funnels I stopped running ads and I said I need to take a step back figure things out so I can move forward take two steps forward and never have this problem again at least at this caliber so I think people get fixated on making money making money making money what can I sell what can i what what what will people pay me money for and how can I do high-ticket how can I sell 5,000 10,000 20,000 but you know you got to look at the core foundation of your business model cuz what happens if a lot of people come and give you a lot of money and now you have to deliver you know and I totally totally appreciate your transparency I know this is a these aren’t easy conversations they have especially when you’re sitting there going I don’t care who you’re a hundred thousand dollars that’s just that’s not chump change that’s it that’s a big decision to think okay I’m gonna refund a hundred thousand dollars here and you’ve got your name at stake you’ve got your business and I think that part I again I haven’t been in similar types of situations where you’ve got major decisions you’ve got to make from a company standpoint is really kind of I think the part I like the most edge is what you referred to right now is this is where you really transition from just making money and having a hobby to where you’re truly making a business and creating a business that ideally is gonna have legs that is gonna run by itself eventually without you and I those foundational type of things I want to kind of expand on that what are some of the foundational things you’re looking at right now that you’re struggling with and trying to put in place sure so for me it would be coaching coaching program so I mean like establishing talented education or educated coaches people skilled in specific things automating a lot of processes that right now I’m doing manually those are and I guess as an example one of the parts of my services building out stores for people like a done-for-you service and unfortunately what I figured I can just teach someone else to do what I know and they can execute it so I ended up growing to ten employees had an office really started scaling really fast to meet the demand but unfortunately I wasn’t hiring A+ players and the thing I think the takeaway from this is I let go of my team I closed my office and I took a step back and said who are the very best in the business that can help me fulfill this because I don’t want to be the one to do it and I want to step back and automate my business and I cannot hire people from Craigslist and people locally here in town just because they have you know experience on the technical side you really need somebody that understands this business so for me right now I’m building my a team and and moving forward that’s gonna be outsourcing it to companies that can be fill specific parts of what I need to deliver a high-end ecommerce you know platform for my customers wow those are profound words I tell you that is I think the the hardest thing for most entrepreneurs I know having gone through it myself on this situation and that is the massive value difference between an a player and a B player it’s exponential I mean it’s it is so crazy and it’s hard when you get when you’re first get started as an entrepreneur at least I know in my experience it’s a lot easier to think you know what I just want to if someone can just fog this mirror and can do the job I’d rather not have to pay out a whole bunch of money just to get this job done whereas I know I’ve had this conversation with Todd and Russell and the guys here at clickfunnels that’s been I think one of the things for us that separate us from everyone else even as I talked a lot of these guys you were trying to throw money at clickfunnels inception is we we’ve spent a lot of money on making sure we hired a players yes they cost more and I mean that’s there’s definitely a huge price issue there but the value we found is 10 to 20 even a hundred thousand times greater because a lot of your eight players I know will start at least for us will start thinking for themselves and you don’t have to spend as much time babysit babysitting them I think one of the things you made mention of AJ which I totally appreciate and that is you kind of just thought that they would be able to have the same skill set that you had or they’d be able to pick it up as fast as you picked it up and you’re never gonna get that from a B player so man congratulations that’s that’s awesome experience yeah I appreciate that and you’re absolutely right and in my case I honestly not to insult the people who work for me I think they tried their best but unfortunately I I think I ended up recruiting Steam players if anything and yeah I think as an entrepreneur you expect people to have the same drive and ambition this video and that they’ll just figure it out because we figure it out as entrepreneurs but that’s not the case when you hire somebody and I learned that certainly the hard way but the number one problem in the takeaway I want people to know from scaling really fast is don’t oh what I ended up focusing on is putting out fires and ultimately what that happened what resulted is my cell started declining because I stopped I took away attention from sales webinars and and and really scaling to to putting out fires and in fulfilling the back end of what I promised I would deliver on and you know if you’re in that position if you’re fortunate enough to be in that position where what people call a good problem where you’re making money but you’re putting out fires then you know my number one advice is to take a step back and really assess like how you can incorporate the right systems and hire the right eight plus players to two before it or else oh you’re gonna choke your business to death eventually wow I love that totally agree so what are some of the things you’ve seen what are as you’re looking at scaling what are some of the tips and tricks you would recommend to other people well as far as scaling goes I mean I would start off with really looking at your your core product and for me it’s an online course so I have a membership site with online access to my training and I realize like you know what I have different levels of of customers and members that come in at the starting phase I have people that come in laugh at a webinar off the price of like 1500 bucks and it goes all the way to $30,000 now for me I had a really good problem every time I mentioned a more expensive product people wanted I remember one webinar where I was just kind of talking off the cuff at the end answering questions and I mentioned I was thinking about introducing a $20,000 you know program and I had three people sign up just because I said I’m thinking about that’s a nice problem to have and then same thing happened prior to that where I went from fifteen hundred to a five thousand dollar product and I said well I’m thinking about this five thousand dollar product that would add more value to you guys and we’re done for you and then the next thing I knew people were bypassing the 1500 go straight to the five thousand so I think the more value I added in terms of what they would be getting out of it the more they wanted so starting with to answer your question to help people out there like really look at your core product if it’s an online course so be it but make sure it applies to the tier I like everyone wants to do high ticket sales day but I feel like that’s the new trend right now maybe it’s been going on for a long time everyone was thinking about like how do I sell a ten thousand dollar product address whatever twenty thousand dollar product sell it but you have to have something that’s depreciates from your from your core product or fifteen hundred or your two thousand dollar product and I made the mistake of putting bundling everyone in one group and just offering you know specific kind of coaching if you were a more expensive product or client and that’s just not the way to do it and that’s kind of one of the mistakes I made so now I’m kind of tailoring everything down to the foundation of the course to that specific customer or member so AJ should take a look at your product offerings then from a high-ticket standpoint so our most of your funnels through webinars then um yes yes and no I have a ten like a seven day eight well I have different testing different things I have a three-part miniseries and I have a 10-day mini course I’m also gonna test out like a docu-series kind of style approach but ultimately the core of my members do sign up via webinar yes okay so now they come in through a webinar and I think it’s really cool what you’re mentioning there as far as the ability as far as how you’re gonna scale a product line because I know we’ve we’ve taken a look at different types of coaching programs we’ve looked at you know what you really can sell online versus offline from a webinar versus having to get a salesperson in in place so what price points are you seeing work because you just made mentioned as far as fifteen hundred five thousand you know ten thousand twenty thousand dollars what can you really do on a webinar and what do you see works the best well in terms of it depends what you’re looking for a lot of people are looking for my new members right so they’re like I signed up 50 new members I sign up 20 new members and they were not really fixated on the price point you can sell that five hundred dollars at a thousand dollars for me what I was looking at is total revenue and the path to get there with the least amount of effort right the path of least resistance so for me that was introducing a very high ticket product at the twenty twenty-five thousand range and the five thousand dollar range and I feel like nowadays a five thousand dollar product selling it through via webinar directly without like an application without phone sales it’s very doable but you’ve got to really add a lot of value and I think I create it like it might wait the perfect webinar in you know not I loved Russell’s perfect webinar script but mine deviates from that just a bit because you’re adding I mean just yeah I went based on my personality more than anything else Dave because at the end of the day people respond to the price point only if positively only if they like you and if you’re trying to follow a structured script or a structured style and it doesn’t fit your personality and that that listener doesn’t like really resonate with you that’s not if you don’t get emotional I said he doesn’t or she doesn’t have an emotional connection to what you’re saying it doesn’t like you and I don’t care if you sell a $1 product they’re not gonna buy I totally agree it’s that emotional connection so a lot of people struggle above $2,000 on a webinar how what are you doing in yours that is connecting people enough with you to where you feel confident offering a $5,000 product on a webinar and I have an avoid and being able the ability to avoid having to about application or sales guy okay it starts in the indoctrination Seaquest so it’s way before the well I don’t do a lot of straight to webinars and like ads hey watch my auto webinar and then that’s it that’s very hard to do out probably impossible in my opinion but I start with a mini series of mini course get into my facebook group see some of my testimonials so by the time they get at least three four maybe up to five or six emails from me watched a few of my videos and then attend a webinar usually live sometimes recorded then I’ve already added enough value on the front on and to where when I make that offer is just that much more impactful because they already solidified in their mind that I’m the real deal I love that if they’re coming in straight from a cold ad it’s a lot harder to do sure I think you know kind of goes back to the the old concept as far as how how high can you raise the freeline I mean how much can you provide value wise that’s still for free so that when they hit that price point of the next line they’re like oh my gosh if I got all that for free I usually pay five thousand dollars for X or whatever your your product might be and I think at times a lot of us get so afraid it’s kind of funny I run across people all the time said when when you’re talking on my podcast or anything else I want you to give the very very best and they’re like oh my gosh if I get the very best I won’t have anything else to offer I’m like your product and your offering should never be that way you ought to be able to give the very best because at that point people are gonna come to you because they want even more from you and you’ll always be able to deliver more than what you thought and at the end of the day of anyone’s scared to add too much of value because they feel like they’re giving away the secret recipe just remember like by nature people are lazy they’re not they’re gonna say wow this guy really if I went and did exactly what this guy just taught me free I would really make money but imagine if I hired oh that’s I think I hope everyone rewinds that it listens to that again I think that is by far one of the most important things is to realize how much people how lazy people truly are but more importantly than how much because most people don’t want to do it they want to done for them or at least it done with you type of programs and in that kind of case they’ll pay a lot of money for that they will and that’s kind of been the key to my success so far and I’m constantly evolving I’m you know creating new products I’m also going beyond ecommerce I’m gonna start focusing on what I’m really passionate about which is really helping people be successful outside of just making money but I’m grateful to e-commerce but anything you do just gotta add value a lot of value you know what I had somebody in my webinar actually tell me they win in May eighth one hundred grand just from watching my webinar and that what supplements eriously that’s awesome I know I was like jealous I was almost like a little bit better Tootsie what did you do like that but ya know it you have to have a lot of value and make it more about because the audience because for me to get to $100,000 in sales from five people I remember I was so disappointed on this webinar Dave I had a thousand people register and I had 80 people attend and like 50 people stuck around to the end and I was like oh this is the worst webinar ever but I’d still gave me 110 percent you know not I didn’t stay discouraged and sure enough at the end of that webinar a hundred grand from five people dude that’s awesome again it meant that’s I think so often people forget you got to do the reps you got to be willing you got to give all just if there’s only one person on that webinar you still give a hundred percent and you just never know how it’s gonna turn out so I those are great numbers though seriously I a lot of people get really frustrating gosh I have a thousand people registered I mean honestly I remember we had a situation where we did one with Robert chaos Robert Kiyosaki’s grouping that oh my gosh this is gonna be the Holy Grail and it just bombed I was like what and a lot of it was is because the disconnect between the the promotion partner and and us at the time but over time what we saw was we were able to connect with the right people in on that webinar and it turned out great and I think you just did the same thing where yeah you have 80 people should you know show up and only 50 people stay to the end but out of those 50 people ten people or five people buy and $100,000 comes in that’s that’s not a bad return on whatever amount of time that took to do your webinar absolutely one one more tip if somebody’s thinking about high ticket sells is I have two different webinars I have a regular webinar for my core product and I have a hot and sometimes I host like once a month a high ticket webinar specifically for my either you know 5k or 30k product and what I find is there’s like a door like indirectly I didn’t know at the time this was an ascent ascension of sorts but I wasn’t doing intentionally in that I pour product members were hopping on my my promotional webinars and they knew it was a promotional webinar they knew they were watching something that was gonna set oh them something and they knew it was meant for newly newbies but they were still hopping on every three we got noticed my core members hopping on these promotional webinars and I remember even giving them a disclaimer if you’re on this webinar you’re a member you don’t have to be here this is not part of your core course and yet they would stick around and what I found is they kept buying upwards buying upwards and updating oh I want this package oh my god you do this I want this now and it man it’s so cool hey I think it just goes to show the type of value you’re given on your webinars then if people are I mean and that’s what it comes down to you got to be a leader of that kind of value I agree I definitely agree and it’s for those that are trying to like make a killing right now off of webinars or they’re thinking about wow AJ did this maybe I can do it just keep in mind I probably last year did over 200 webinars I think total I mean it was I was doing almost a one or two webinars a week live I mean I I my endless hours of Rica lab recalibrating disappointments you know you name it frustrations webinars breaking down testing different webinar tools and resources well it goes beyond the webinar before the webinar is just one aspect of everything if you’re only looking at webinars and and it’s gonna be hard at least to sell high ticket products and I think so what are the tips do you have for people who want to sell high ticket depends how high they want to go because I think it’s relatively easy to sell something that’s like two three thousand dollars in my opinion but if you’re thinking 5 10 15 20 30 grand and add a lot of value on the don’t just go straight to webinar set them up on some you know mini email sequence indoctrinate them let them know your story let them know more give them value and then let them decide you know hey I really want to be on this next webinar if you can do that if you can convince them to you know seek out your next webinar and then and with a really high ticket product you might very successful and don’t be scared to make an offer a lot of people are scared to make an offer there go straight they’ll suggest like an application you know like oh just apply but why not why not I’ll make this offer at the end make the offer if they don’t buy then suggest they apply for for a chance to talk to your sales guy I love that idea well what other tips do you have for us as far as high tickets stuff before we wrap things up here um high ticket stub I would say don’t be scared to try to really charge what you think your product is worth I think a lot of people shortchange themselves and that’s a mistake I made I I was one of those like I gave so much value for my 5 grand product I wasn’t at the end of the day I was like was it worth it I mean I’m making money but so really factoring the value of what you’re offering and price it accordingly people are willing to pay you’re helping people to make money hopefully in what you’re doing so you know remember that I I bought a franchise in CCS babe that cost me six hundred and fifty thousand dollars and and that was nothing in these two these people like these friend in the franchising world that’s nothing and at the end of the day I made like I made maybe a hundred and fifty grand I mean come on I made that like my first month with with commas my and this business here so I love that analogy I hope people understand I think at times we kind of get jaded in this whole ecommerce internet marketing opportunity to have a thing where people like oh my gosh you know I’ve I’ve had many conversations my kids regarding college and education the cost of education and Russell of James that were talking about this literally yesterday when we’re working out as far as the cost of of education and you pay for one way or the other and I think too often people aren’t willing to invest in themselves and yet you take a look at most the world and their spin and as you’ve just made mention six hundred fifty thousand dollars for a CC’s franchise so again I totally agree with what you’re saying AJ congratulations on all your success but most of all congratulations on your persistence knowing your story and the ups and downs that you’ve had I again I just congratulate you on just having stuck to it and your persistence is amazing thank you so much Dave I mean you guys honestly I’ve created something that I I think it’s just like one-of-a-kind and it inspires me I never thought I’d get excited to want to achieve like a tutu coma X or two coma but it’s it’s it’s rewarding I appreciate you guys honest is what I’m trying to say you Russell the team it’s an amazing kind of community you guys created and what’s funny is it reminds me of a franchising model because you know you kind of feel like you’re not alone you’re a part of a community there’s health or support there’s and you know there’s resources so you guys are like the McDonald’s of the internet well thank you welcome to the family again congratulations on your success Ajay’s people I’m sure gonna want to get a hold of you reach out what’s the easiest way for them to do that yeah guys if you want to ask me anything about you know high-ticket or whatever anything in general just hit me up at AJ at seven figure skills calm man giving your email out on a podcast be careful at least these listeners are very active it’s not a common yo you’ll get some emails for sure so AJ I appreciate so much just your transparency your willingness to give as much as you do to our community thank you so much wish you all the best in everything and thanks again for being on the show today preciate it Dave you know one of the things that means a ton to me is the personal reviews that you guys leave on iTunes you wouldn’t mind going out rate the show let me know how I’m doing just go to iTunes click on the episode and rate it leave a comment I read all the comments I appreciate all the stars and everything different already left forming again I really appreciate it and it’s my way of finding out how I’m doing so if you don’t mind I’d really appreciate it and I again thank you so much for all that you guys do have a great day

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How To Scale High Ticket Sales – AJ Jomah – FHR #220

How To Scale High Ticket Sales – AJ Jomah – FHR #220

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Jeff said right now we are so excited this there’s crazy things happening here ago today unless you want to talk guys how cliff bones no want to feel it begin you don’t want to fill it morally how you can do the exact same thing so last year rough wants extra tickets if you’re not just booked you absolutely have to get a copy more importantly wait how to get a copy but twenty bucks for every when you give away so again last year first of all happy first – you’re the expert secrets over a hundred and twenty five thousand copies and Calvin sold in less than a year now lunch I remember one affiliate this is his flat spit to meet you actually this is on the way to you sorry I haven’t received it yet we need to do this proper today actually this is a home game out at or lack of live all her top affiliates spits making now is our number one top affiliate and it’s because of what we’re doing exactly how to do so last year when we blunt expert secrets it took us about a week or two to find out exactly what the numbers were and what we realized was we asked it afford to give you all our village motive expert secrets 20 bucks for just giving away the book for free so if I caught through the man and only for a very very short period of time meeting this coming Friday Saturday Sunday April 27 28 and 29 we’re bringing this back $20 every single copy an expert secrets that you give away so if you’re not doing how this works and you don’t have to feel that late you’re gonna go to what’s your dream car comp again that’s why the steering wheel what’s your dream car Dom get your clearly if they’re already in the clouds you already account affiliate link and just log into the affiliate soon and they’re you’re going to get your place to promote expert secrets again and Friday 12:01 Eastern Standard Time until 11:59 Pacific Standard Time on Sunday so Friday through Sunday we’re going to do that what we’re going to do is help you guys go to see why this is so important so purpose will be eating this cookie is there this principle inside clickfunnels called sticky cookies and that’s why all of these cookies out here the sticky cookies the way it works is when you put all one thing you didn’t get commissions on the next name it says together so why would someone get paid we’re not doing anything so I think just mention is the sticky cookies and I took some caffeine I’m trying to know Dave’s nothing on down here but I’m trying to get up here so took some caffeine I need about 12 cookies so Julie snowing I’m asking about know if you saw her post she hadn’t been promoting anything for the button builder secret weapon around the brussels did and look i don’t you guys can see that in there four thousand dollar day four thousand dollars and then Brian key lady he posted something a few days later that said hey Russell I don’t know what you did but please do it again he made two thousand dollars great Jeffrey’s right here look look at that Thursday he went from 250 to twenty or two grand because of sixty cookies I’m owning the book for my promoting some other product right now focus look you know these sticky cookies they stick with yet these people stick with you and when we sell something or you sell something else something click post you get Commission for that it’s one of the things we liked the most about click falls in the affiliate program is what you promote one thing you get cookie so whatever that next as long as that person buy something else you get another Commission so once my house is talked about Julie Brian great Greg yes tons people tell us of our affiliates make money when we click funnels with home headquarters here to promote something so that’s why we want to make sure we have a special announcement coming down about two weeks of a new promotion but we thought the best way to guys excited about that for every single one of these books that you ain’t get for money so anytime you promote expert secrets between Friday Saturday and Sunday April 27th through the 29th you’re gonna get 20 bucks now a couple things to that rules number one you cannot buy a top of yourself and get paid 20 bucks so you can’t use your own affiliate late to do that number two you cannot buy a whole bunch of copies to give away to somebody else we’re not gonna pay you 20 bucks to basically warehouse these books so just keep them your affiliate Lee when they buy from your affiliate link you get 20 bucks so that’s $20 for every single book into giveaway that’s the whole idea behind this and it’s only lasting April 27 to 28 – 29 prior to Sunday this coming weekend so a couple things over make sure you guys understand is how funds actually work and why’d you talk so much about the importance of funds but before I do that I want to make sure as an affiliate or anyone else who’s looking at contoso did you understand some of the cool things that are inside of experts secrets yep if you take a look here at the basically the title here at all table of contents some of the main things you’re gonna find is creating a massive movement the three markets promote the new opportunity get Pitney bridge the epiphany bird script well show you something over here I’ll take down the side as moms get ready for the laptop create a mass movement so what Russell did is he went through a study I got let’s take to really create a mass movement whether it was a political campaign whether it was a religious campaign what what it was he went from study gluing thousands of thousands of years okay there are three different things that are necessary for creating a mass movement the first thing is a charismatic leader attractive character yeah religious standpoint think of the Savior Jesus Christ a massive opportunity there if you take them with bit as far as the cost what is your culture we talk a lot about that inside of clip-ons you have to have a cause about that understand that cause is most importantly is the new opportunity and this year is the vehicle of change I cannot express you guys understand anything the things we just like that you need to make sure you get a copy of experts secrets more importantly the reason we’re doing this today on Wednesday is to give you a couple of days to kind of reread experts secrets come up with some of the things you want to talk to you the people here to be promoting this to one of the big things we see right now is there were really only three different markets that person can spend any time promoting it they’re gonna see health wealth wealth and relationships but from those three markets everything else spawns off of them and so what you can find is each of three primary markets but again here well that might be finance might be investing migrant real estate sales right now might be crypto there’s a ton of different things and then from there what are the sub niches of that so realize no matter what marketplace you’re in and more in particular as far as who your crafting emails or Facebook posts or Instagram posts when you’re promoting this realizes that these the three markets and people are active explain that to them the other thing is the importance of the new opportunity I don’t know my enough time to go through the details of this highly recommended you guys read this enzyme expert secrets take the next couple days read about the new opportunity and realize there’s two different things when we talk about opportunities what is the opportunity switching the others opportunity stack when you’re working with anybody as far as you only haven’t got to and one opportunity switch and again Russell is an amazing job in the book described exactly what that is why that’s overworked but what Zakia’s critical that we you’ll see here two quick ones we talked about expert secrets all of a sudden the other city companies are making other types of products that are all opportunity stacking some of my favorite things though is the effective rate I won’t have time to go through this page 115 of expert secrets is absolute 50 bridge script this year if you’re ever doing a testimonial if you’re ever doing anything at all as far as trying to find a way of connecting with people there’s nothing better than the 8 different principles to the affinity bridge script it’s on page 115 of experts secrets so go check that out but while you’re doing that before you do that actually we’re gonna go through and explain to you what does the ask what’s actually in the expert secrets book on so frequently it’s a $7.95 domestic 1995 international and it’s free so you’re gonna get paid 20 bucks for Lily telling people to go get me free book all they have to do is pay for the shipping so let that said they’re gonna land on this page here find your message that’s 5 and change the world that’s the sub headline to expert secrets soon as they entering their information here they’ve been ready to go ahead and enter the crack guard so that’s actually getting users the problem but you’re gonna get the word bomb for the black box that’s gonna be one of the first in DC so the order bug where the black box you’re gonna begin decals tickets to webinars all these duties within the black box that’s the first word bucket then you have the other word above which is the story forward secrets and that’s through kind of this perfect go to the next page in the funnel if we can get that then the next one is the audio version of experts secret so you don’t like to read or anything like that you can listen to it on tape you can listen to it over and over if you’re driving the car you’re not just gonna get a cut word the audio of expert secrets you’re going to get six free courses six other free courses I mean I don’t know if you fine tell me that’s not valued right you guys understand this you always hear us talking about funnel hacking this is the funnel we just rebuilt so we rebuild this and launch in about two weeks ago in commemoration of the one-year anniversary expert secrets one of the things we’ve learned recently and what Russell does a ton of time it’s cuz sometimes I’m talking about it’s the importance of a good hook so you’ll hear is talking about hook stories and offers the hook here is to understand why work basically charging forty seven dollars but it’s actually free and what you’re gonna see is in every single one of our jaws it’s me when they pay when they get all these dumb things for free so take for example one of the main things when we talk about hooks is so here are all the other six courses here to get for free hook here one of the main things are going to get is Russell joined a hunter care group where he little pain a hundred thousand dollars to join and while he was there they asked him to present some different things that would be important and valuable to the other people made a hundred thousand dollars and so what happened was there is actually a secret recorded guy in the back recorded it but he wasn’t supposed to Russell got access to it has the rights for it and he’s literally is giving that away free in other words be playing a hundred thousand dollars to get this book and so you get a copy the bootleg copy of the video of what Russell’s hot to one hundred people who paid a hundred thousand dollars there’s 12 people in there’s about 1.2 million dollar room where basically you get that access all for free when you get the when you get the recording are the audio book the next thing that is another thing everything was how he used growth hacking in sales funnels to go from zero to hundred two hundred million and three year without taking on any outside capital again this was a presentation that was given to a group where people paid a thousand dollars taxes be in the room even here that that in itself is about three hundred thousand dollar video because there was over threat of people sitting in the room each paying a thousand dollars to be in that room you’re getting all this stuff for free when you get a copy of the audio book in addition to that he goes through how to create a mass movement people who will pay you for your advice there’s two five other videos that he goes through where people live and paid for content to have here Russell speak on this the whole idea here is the hook and one of the things I’m really recommend you guys study is hook stories and offers especially just going out thinking about your own affiliate promotion what’s your hook what was so important the hook here a hundred thousand hundred thousand dollars cash that was paid over one point two million dollars in the room to your people your what Russell’s going to talk about all that was free so from that we didn’t go to the next OTO which is the expert evolution system I think that’s actually here on the next page so as Dave mentioned you’re gonna get all that banging Dave mentioned any value there’s the same the class when people paid a hundred thousand dollars but then it gets even better so you’re gonna go to the experts evolution system where you’re going to get experts in evolution just one point away in the 24 hour expert have a lot of fun in the jump manual story and that’s actually the rats before even going to listen to that so listen to the video I have enough time to kind of go through all the way up in funnel hack this first of all go get your own copy of expert secrets so go to expert secrets comm page seven dollars 95 cents get the copy so you have it most important to go through the whole funnel pay attention to what’s taking place understand the hooks the story’s the offers and then one of these we just added which is a revenue thing is we now have a thank you webinar so it’s on the thank you page but we’re actually taking people into the funnel builder secrets where they now have access to purchase this new product it’s a brand new product we just released and it’s super super Tahlia most of all you get paid forty percent commission on the same what’s that it’s 1919 it’s 1997 is the price so you’re gonna get seven or ninety-eight dollars with 80 cents 40% Commission coming to you again in addition to basically being paid 20 bucks for giving the book away for free so this funnel basically has over 800 bucks in value to you it’s pending exactly what people into buying silver again you can’t use your own feeling to buy the book but go-to expert secrets calm and get a copy for yourself you can’t have you can’t be warehousing these things but use your own affiliate link and send it out you can send out for your Facebook post you can send it up through YouTube you can send out that email you can send through Instagram I highly recommend guys go get a copy in the next couple days and do it Facebook live my son Christian for 15 years old 60 year old basically went through a couple of days at each day this homework is to go ahead and read and then he’ll Facebook fine without what you learned do the same thing and it put your affiliate link at the bottom of your face Facebook live and will send you 20 bucks for everybody goes and gets a free copy of the book so happy birthday an expert secrets one-year anniversary over a hundred twenty-five thousand copies sold but the gifts are actually being given to you 20 bucks for every single book that you give away Friday Saturday and Sunday April 27th through the 29th can’t wait to see how many books we give away and most importantly how many $20 bills we start sending to all of our affiliates and everyone else anything else no that’s it guys remember promote sticky cookies there’s so many stories browse the affiliate Avengers Facebook page look at those stories and find motivation of that go get your copy share the clutter sticky cookies work you want to make sure you get there see you guys see ya

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Marketing Trifecta – Dave Woodward – FHR #219

Marketing Trifecta – Dave Woodward – FHR #219

Dave Woodward details what he learned recently from a conversation with Russell Brunson about what Dave calls the “Marketing Trifecta” The first piece is the hook. This critical piece is frequently overlooked. Yet it can make up for a lot of other weaknesses in your marketing. Dave gives examples of great hooks and those that don’t work. As you implement the “trifecta” into your business you can go from startup to 6, 7 and even 8 figures if you get this done right.

Tips and Tricks for You and Your Business

-The Marketing Trifecta’s components (1:00)

-The Hook (4:43)

Quotable Moments:

“Sometimes, the hook is the journey – what you are going through.”

Other Tidbits:

Price doesn’t matter as long as you have the marketing trifecta correct. You can make a lot more money on the same product someone else has as long as it is done correctly.

Links:
FunnelHackerRadio.com –
FunnelHackerRadio.com/freetrial –
FunnelHackerRadio.com/dreamcar –

welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales dominate their markets and how you can get those same results here is your host Dave Woodward Wow everybody this is gonna be a crazy right I have had so many things happening recently that I’ve just been dying to talk to somebody about this I’ve been doing Facebook lives and I had to try to contain my excitement enthusiasm here but not everyone understands my backstory on this kind of stuff so we kind of slowed things down here and dive into what I’m referring to here is the marketing trifecta so everyone always talks about an offer and how he offers everything and yes I understand the importance of the offer but just recently Russell did probably one of the most amazing trainings I’ve ever heard him give and unfortunately was just for our two comma Club X members that was this whole idea between what we refer to really I’m calling the marketing trifecta and that’s the hook the story and the offer now understand if you get all three of these right it literally is a 10 10 million plus dollar business if you just get one of them right you’re still hitting a seven-figure dollar business if you do it right and so I want to kind of give you my some ideas and things as far as how all this works so what happened a was Russell and I think James Frio we’re working out and it’s it been literally about three weeks since the three of us had been together just due to phone hacking live implications and do being sick and everything else and so we’re sitting in Russell’s gym and it is one of those things where all the sudden the my ideas just started rolling like crazy and I don’t think we got any true workout done as far as physical workout but I left there so energizing so excited and so just passionate about what we do as far as helping other small entrepreneurs and business owners realize the impact that they can have literally on changing the world and it all comes down to this concept as far as the hook the story and the offer now it first of all if you do not have Russell’s book expert secrets by all means stop right now do not listen to this any further go to experts secrets calm and buy the book it’s like it’s like the most important thing you can have as a business owner to get things going because it will help you understand the idea behind the PIFAN e bridges and stories and all that kind of stuff which is gonna help this podcast make even that much more sense so expert secrets calm go get the book if you don’t have it I don’t know why and if if you haven’t read it go read it so with that said I want to kind of just dive right into this idea here and realize that what you’re looking at at a business and a product so often people try to compete on price and price is like the worst thing in the world you can ever compete on because unless you’re the very lowest price it doesn’t do you any good to be the second lowest it just there’s no value there and all anytime you’re competing on price it’s just a race to the bottom where you can have the exact same product and if the hook and the story and the offer are correct you actually can get a ton more money for the exact same product by having a better offer now I Steven Larson who I just adore guys just become a great friend he was talking with my son Chandler so that’s gonna get the story second hands so and Steven is one of our two comma Club X coaches and my son Chandler signed up so product you ever for doing this my gosh dad did it without even tell me about it and so he’s paying for his own but I’m really excited so I was talking to last night about this whole idea cuz I’m so excited about this hook offers story story offered trifecta he said oh dad is so weird I was talking to Steve Larson about this the other day and he said that what I should be doing is every single time I see a product I haven’t think what is the offer that I have to create for that and the more ideas that you can create as far as coming up with offers the better I would be in my marketing oh my gosh that’s awesome and then I’m sitting there talking with Russell and the same thing happened on the hook side and that is every time you look at an offer what is the hook that you can come up with to make that offer that much more come and so Chandler was saying you with that I’m gonna basically take a look at everything I whatever I see as far as what would be they offer that I can create for that product so what I’m watching shark tank how would I enhance that offer what would I how can I make that offer better and a lot of times it comes back to the hook and I guess the way you can almost kind of refer to the hook as marketing foreplay it’s the idea as far as get it’s what gets people most interested in this story you’re about ready to tell and so the idea behind this is that if you get the right hook it can overcome a lot of mistakes in the offer so let me give you a couple of different ideas here take for example in real estate Robert Allen had probably one of the best hooks out there and whether you like his coaching program or what he does doesn’t matter so just realize as far as his hook his hook was so compelling that he literally had the newspapers writing about it and his hook was send me to any city take a one take away my wallet give me a hundred dollars for living expenses and in 72 hours I’ll buy an excellent piece of real estate using none of my own money now realize that hook is so compelling is whether you can do it or not it’s like yeah I want to find out about this and that’s again he hasn’t even given you the offer for his coaching program his hook is just out there so big and bold that people like Wow it catches their attention it’s it’s the it’s the pretty girl in the bars everything where it’s like wow it does knock down gorgeous woman and you’re sitting there or a gorgeous guy whatever it might be and your that’s the hook it’s what gets the person’s attention to where they’re like oh my gosh Tom and more and that’s where your story then becomes so compelling it’s also kind of like why if you take a look in the fitness industry I see this happened quite a bit you can have a person as the greatest product in the world on losing weight they can have the most amazing way to help a person lose weight but I can tell you right now that if if they’ve never had to lose weight themself they don’t have a hook that’s strong enough it just Falls it’s a small flat because it just doesn’t connect with people particularly I forget Drew’s last name who owns fit too fat to fit here’s a guy who has fit his entire life it is trying to to basically go out and help other people lose weight and get in shape and what he realized is because he had never gone through the experience of losing weight he was just like any other person out there and so he was trying to come up with a way that he could relate better and it could be a more compelling hook and so what’s this guy do he decides to create fit to fat fit for other words and it ventually is it he gets on all the late-night talk shows he hits on he then gets his own TV show about it because it was such an amazing hook that is here you have this guy who is just rock-hard chiseled body this Adonis type of figure who realizes that you know what I’m gonna go ahead I’m gonna get fat which is just totally opposite and so realize sometimes with the hook doing the opposite is what can create a solid hook so he goes from being to in amazing shape to where he gets fat super fat and then goes through and documents which is one of the keys to a great hook is the story is documenting things as you’re going through it so he documents this journey of becoming fat and then he documents the journey of losing the weight so now he has this compelling story of being fit of getting fat and then being fit again to where the hook is so strong that the story is fascinating or people want to hear more about this story and then they offer whether his offer is good or not doesn’t even matter as much because people have been sucked in so much by the hook in the story that they now are much more willing to listen to the offer the same thing happens in with Russell and a lot of things that he’s done here again you got a guy Russell is amazing at creating hooks in he by far the best guy in the world Farms offers go and also as far as hooks and if you take a look at a lot of his hooks the classic example right now is a brand new podcast he’s just come out with which is called the Book of Mormon challenge and again this isn’t a religious aspect here but this story here is so critical for you to understand I want to make sure you you get it and if you haven’t listened to his podcast by all means no matter what your religious affiliations are go and listen to Book of Mormon challenge calm or book Book of Mormon challenge podcast and it’ll take you to Book of Mormon challenge.com the idea behind it is here’s a guy who as most of you already know is remember the Church of Jesus Christ of latter-day saints or Mormon and his whole idea is this book so Mormons the nickname warming comes from the Book of Mormon which is a companion to the Bible and they go hand in hand and yet his whole idea here is there’s value in this book and he’s got a ton of around his house and he’s sitting there going gosh you know how the world can I get more excited about reading this book that I know it should be reading and so what he decided to do he decides to go out and spend a small fortune to buy one of the original copies of a very limited run of only 5000 copies that was published over 180 years ago so now he spends his small fortune he gets this book and now because he has it he now decides he’s gonna create a podcast to then tell people about his journey of going through and reading this precious volume of scripture that he and it’s been a small fortune to get one of the original copies of so that’s the hook that basically leads in to every single one of his podcasts so I highly recommend if nothing else at least listen to the intro to the Book of Mormon challenge because it basically tells you his hook in his intro the reason that hooks are so important is because hooks allow you the opportunity of actually increasing value even though you can have the exact same price so you can have the same price or you don’t have to compete on price because the added value that’s there so realize that when you’re looking at hooks there’s ways of creating looks some of the more common ones I’ve seen recently one is a crazy story or a claim like take for example Robert Allen’s or Drew’s fit to fat to fit or Russell’s claim or his experience basically of spending a small fortune to buy only the original 5,000 copies of Book of Mormon the other thing is taking a person through the journey and helping them understand kind of what you’re going through so if you’re familiar with JP if you’re sorry JP turgid catalog Seinfeld did an amazing episode in fact Elaine used to work for word JP Herrmann even though it’s kind of this myth mystical miss mythical type of story out there she worked for JP Duminy in this whole catalog edition and if you haven’t seen any of the original J Peter catalog we need to go to eBay and buy some of the catalogs they are fascinating primarily because they’re selling its clothing that’s being sold by story and it’s it’s just an amazing experience to read through some of the copy on these stories so realize that J Peterman was it uh it’s an actual company I think it started in the 80s 70s or 80s and they basically end up going bankrupt and one things that saved them was these crazy catalogs so I want to talk to you and I’m gonna read some of these stories here inside of a catalog now realize an umbrella you can pick up an umbrella for adding a web probably 7 10 20 bucks 30 bucks he’s selling umbrella here for $119 so you open up the catalog and what you see here is an English umbrella now understand this looks like any other umbrella you would ever see it it’s black it has a basically a hook on the bottom but let me read the story and see if it now increases the value to you so English umbrella in the past we sold the Queen’s umbrella with them with the royal warrant all due respect it may not be quite worth the four hundred sixty dollar price tag so we found one in the Midlands albeit made in Germany in the same style perfectly made not only expensive the shape open his dome which gives you more to get under and the 43 inch canopy diameter is very substantial the occasion would smart crook handle drapes effortlessly effortlessly over the arm and it looks very nice in the city with your short trench and French cuffs and cufflinks it also keeps you dry in the countryside while wearing less dapper apparel in parentheses it’s been tested the English umbrella 37 inches overall height black color and parentheses of course with matching black protective sleeve decorative colors one size made a journey price 119 bucks a night your man because I want those kind of experiences and so what you find is the story is selling the experience how let me give you another Luigi’s Lily turning pages here just reading through one of these catalogs oh here’s a belt so here’s a Western English belt now gran this looks like any other belt that you might be wearing here so the Western English belt the double leather construction is the same technique used in the girth and English saddles for strength and comfort the sharp look comes from the premium quality leather intricate stitching and rounded brass buckle one it’s Bridal with supple chaps leather for it overall one and a half inch with padded keeper handmade in Kentucky color brown price $199 for a belt but really what you’re doing here is you’re selling an experience and this story’s what’s up so you have the hook you have the story and the offer here’s another one this one here is a blue blazer break break the mold gently that’s the headline here a good sense of style is often defined by knowing but not necessarily obeying the rules just ask the trendsetters who suddenly strive to be noticed a dark velvet blazer meets the standards for evening wear without serenity uniformity pair with black dinner trousers a crisp white shirt and a bowtie and you’re in the company of notable Mavericks like not Nevada and Peck dress it down a bit with open collar even dark denim jeans and you’ll you’ll still be welcome in most Hollywood for month no hotspots there’s definitely a reason this looks pert this look persists created to glow under soft light you should only wear after dark not that you care about the rules cotton cashmere velvet blazer luxurious and inviting velvet cotton cashmere blend from nedeli in Italy in a flattering tailored cut body line and eye catching red paisley print notched lapels with angled left chest pockets to wilt pockets with flaps and lower rights and one welt pocket with flat lower left buttons match blazer color in parentheses important price 495 bucks color midnight maybe of course so realize here that the holy the trifecta two things is the hook the story and the offer the reason this is so important is you also have to take a look at having the right hook even on your bonuses inside of your offer and I’ll tell you real quick of some of the ones that Russell did just recently and at 10x we ended up having a new offer for the funnel builder secrets and part of what happened was he ended that basically telling this story of of one of the actual bonuses so bonus that you get is traffic secrets now Russell easily who’ve just said you know and you get traffic secrets which is going to give you all the tools and the resources that you need for traffic instead what he does is he goes through he tells the hook and the story of how he purchased traffic secrets and so he goes through for those you guys are in for milk John Reese John Reese was the first one to set the four-minute mile for us basically in marketing by doing over a million dollars in a launch and so earlier in Russell’s presentation you’d already talked about Roger Bannister and the four-minute mile so it ties in to the offer we now says goes back and talks about John Reese setting the four-minute mile in our industry and then he goes through and talks about how he spent over a million dollars to actually buy from John Reese the actual traffic secrets course and he’s giving that away free so he sets value to it he sets the hook and then to provide the social proof to it he also then shows copies of the so wire transfers to John for that so realize it’s the hook it’s the story the offer and that your bonuses need to have the same type of hooks and stories along with them I take some flattening did a similar thing recently with Trey Llewellyn where he was going to do a joint venture with Trey on on a product for e-commerce and Jason yeah Thursday already has a huge following in the e-commerce space he’s already a very well established person with webinars but what he realized is the hook and the story was so important that he actually ends up spending money to hire Trey to do this joint venture with so he sends trading money and shows people a copy of the money that he’s sent the check you sent to Trey and why does he pick Trey because Trey at the time is the number one selling ecommerce person inside of clickfunnels and that’s the story he wants he wants an interview with the very best number one ecommerce seller inside of clickfunnels so he can now use that as his hook and that is his story to then create the offer for his training code and it’s coaching program on e-commerce so realize that the whole idea here is you’ve got to focus on what is the hook and sometimes the hook is the journey it’s the crazy story it’s it’s what you’re going through yesterday just Russell ended up he’s wanted again he’s doing an episode for his book of Mormon challenge and he’s actually creating a hook just for one episode and this hook is the fact Russell hardly ever takes a day off but he ends up taking an entire day off to read The Book of Mormon and that then becomes the hook for his one episode and not only is it is it just that the reason he’s doing it is because of a story that took place over a hundred eighty years ago I a guy by the name of parley Pete Pratt who spent the entire God copy of the original Book of Mormon and ends up spending all this Loui his whole life stopped for the entire day because became so obsessed with reading this book and so it happened to be probably Pratt’s birthday yesterday so Russell thought you know what I’m gonna actually do that I’m going to take that challenge so sometimes you can do what someone else did and it’s your experience of that journey is becomes your hook and so Russell’s hook for the third episode was has taken an entire day off from work to read the original copy of the book mourn that he spent a small fortune on to get one of the original 5000 copies so realize whatever your business is you’ve got to spend the time to find out what is the best hook what is the story that I can now tell that will then help people understand the value in my offer so hopefully that makes sense that you understand the marketing trifecta a hook story offer have an amazing day and we’ll talk again soon you know one of the things that means a ton to me is the personal reviews that you guys leave on iTunes you won’t mind going out rate this show let me know how I’m doing just go to iTunes click on the episode and rate it leave a comment I read all the comments I’ve appreciate all the stars and everything given already left for me again I really appreciate it and it’s my way of finding out how I’m doing so if you don’t mind I’d really appreciate it and I again thank you so much for all that you guys do have a great day

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Marketing Trifecta – Dave Woodward – FHR #219

Marketing Trifecta – Dave Woodward – FHR #219

Why Didn’t They Funnel Hack Me… Ha Ha Ha

Why Didn’t They Funnel Hack Me… Ha Ha Ha

Subscribe to our NEW podcast

Despite three years of me sharing every secret, they did all the things that I already explained were wrong.

On this episode Russell talks about a competing software company that didn’t follow the blueprint that Russell has already laid out and why that is so mind blowing for him. Here are some of the fun things you will hear in today’s episode:

-Why Russell is reaping the benefits of a competing software company that is no longer willing to learn.

-Why it’s so frustrating when friends of Russell want his help but refuse to read his books as a blueprint.

-And why you should never expect Russell to keep a secret.

So listen here to find out how if you pay attention you can easily follow the blueprint Russell has made and be successful with your business.

what’s up everybody’s russell brunson welcome to marketing secrets podcast i’m sorry i had to jump in while I’m driving I apologize but check it out I just went my buddy made me a bunch of homemade pizzas and some crystal root beer and heading back to go have dinner with my kids and just some time my brain a head stop and give you guys some marketing secrets so the big question is this power on Brewers like us who didn’t cheat and take on venture capital we’re spending money from our own pockets how do we mark it in a way the less husky our products and our services and the things that we believe in out to the world and yet still remain profitable that is the question in this podcast we’ll give you the answers my name is Russell Brunson and welcome to marketing secrets alright everybody so this marketing secret I don’t even know I don’t you know what this is kind of a little mini rant it’s not a big rant but it’s like a I feel bad for people who stopped learning if you stop learning so if okay yeah I try to like tell you guys a story that like telling on the people who are missing everything so I don’t know okay so I’m building clickfunnels right so I thought Billy clickfunnels I’m looking around I’m like okay who out there is doing what I want to do right so I find those people I look what they’re doing I study them my funnel hack and I look deep a decal I buy their books and listen their podcast I like go to their events I like buy everything that they’ve got I am like hooked to every possible communication channel they have so things are going on I’m watching studying learning growing tweaking adjusting based on that right and I’m watching it over and over and over and over you right and not just like people direct competitors with me but I people that are that are selling sad like I’m a SAS software company owner right and I’m also a book selling person and I’m doing webinars and courses so anybody’s doing any variation that I’m connected to all of these things right and so I am constantly like my all thing I is watching what every single person is doing okay and I’m learning I’m learning I’m learning I’m trying tweaking to learn you know and then I’m also like as I’m learning it I’m testing it inside my inner circle and inside now – come on Club expert program I’m I’m testing it on all these are the people because I’m like okay I see how they’re doing it I’m gonna try see if it works and I’m like I want to test this stuff on other people and other businesses on the industry see if it also works there as well and then and then so that they’re all going out and doing it and then they’re finding out their tweaks to tweet and they’re coming back to me you’re like Oh Russell I made this week made this change I’m like oh and I’m learning stuff and like it’s this constant like I don’t know the circle of learning right and so I have some really close friends this isn’t one specific thing I’m thinking of two different people right now who’ve been in this game for a long time as long as me if not longer and and it’s not swampers they they’re groups of people right so first group of people like they have been they they’re amazing marketers I’ve learned so much from them so much so much so much okay but in the last like three or four years for some reason that they took their foot off the brake or something or off the gas I don’t know and then they went and they’re trying to launch like a competing software company which is totally cool I love competition more than anybody right and so I’m like freaking out so I’m like hey for the last three years I published every single thought I’ve had about how we grow clickfunnels from zero to hundred million dollars how are 62,000 active customer is that how we did like like I haven’t really I’m not very good at keeping secrets somebody asked me the other day like and also you keep a secret I’m like no I’m the worst secret keeper ever every brain fart I get turns into a podcast like right now right every idea that’s a secret right into a book I’ve got like eight books they’re all something secrets like I don’t I don’t I won’t keep a secret like honestly if you tell me something it’ll be on a podcast eventually so just don’t tell me something the secret right so everything does out there so I I’m kind of nervous like oh man these guys who were amazing marketers already are gonna come out there and be like and I don’t know you would have thought over the last three years they’ve been listening to me as I laid the blueprint for everything that we did and then they would have modeled but instead of it like it’s basic stuff basic stuff that all you guys listen to podcast is like common sense you’ve like Oh duh like difference mean an improvement offer versus new opportunity like like they missed that that was the biggest thing like as soon as I came out I was like expert secrets like 30 pages in if you had read my book you would have known that the way you structured the entire offer and the company was like was wrong but they didn’t they missed it and I even commented to one of them cuz like hey like by the way like thanks for totally like doing it wrong and I could be talking about like we thought the offer was awesome like okay the offer was good but it was an improvement offer there for clickfunnels beats you once again like I don’t I don’t it’s just weird and then another one my friends is the same thing like these things that are like basic common knowledge now amongst all of our people like that we’ve discovered and unearthed and then like preached about for three years that then like the reason why I’m looking at our to comic-con members that are just pounded out offers and cranking it and growing the companies I’m looking at our to come Club X people like all these people that are scaling and growing you’re like building amazing companies and it’s like because they’re just paying attention to the stuff that we’re laying down and then they’re following it whereas people that are they’re competing against me they fully are even attention to blows my mind I listen to a lot of podcasts to you right and especially ones that are deep in the software industry and cuz I’m watching him saying what are the all the software people doing and it’s not expect I started I was learning bunch stuff now it’s like this weird thing where it’s like our company has scaled so far past almost any sass I can find out their sales forces like the last one I’m really intimately studying because there’s no one else that’s kind of at the pace that we are it’s getting difficult to find the new ideas and things like that but Salesforce is one I’m geeking out now because they’re the ones that are like 10 steps ahead of me but essentially cuz I’m listening to all these and they and a couple interviews always asked like I hate who write what CEOs are you studying and they’re studying anyway just it blows my mind that nobody is paying attention so I just want to say for you guys who are paying attention congratulations you are ahead of people that I’ve been doing this game for a decade or more because they’re not paying attention there comes a time in people’s lives where they feel like they’ve learned too much or they under like I had one of my close friends who messaged me their names like hey like you’re killing can I come to your office and spend like two days just shouting you’re like I’ll just like watch it or do anything I was like have you read my books yet like no I’m I can’t read both the books first and then come back and I’ll let you do that crickets like those weren’t just like crappy little books I wrote like that literally is the blueprint for everything anyway so for those you guys who are paying attention thank you I appreciate you it gives me a reason why I share all this kind of craziness and for those who are listening thank you because it’s the reason why I’m kicking your butts that was kind of rude huh but it’s true I don’t know what else to do like this is funnel hacking 101 this is how we’ve grown I’m watching everything and then implementing and reiterating over and we’re over again and it blows my mind that people especially if you’re competing directly with me why would you not do that I don’t even understand and there’s another guy who get I might get short people some I bet I was like eight people or think oh my gosh he’s talking about me so maybe I’m talking about you baby I’m not but um what’s interesting is like I guarantee that there’s a bunch of oh there’s another guy who runs a software company so there it could be like 20 of you but nothing like it’ll don’t know where they are if I if I tell the story so I can tell a story but anyway it’s all there in plain sight or we’ve got coaching programs where I share it all and it blows my mind what people some people won’t pay for what will give them everything they need anyway appreciate you guys for listening and like go funnel hack people like me if you’re my business funnel hack me if you’re like pay attention because the pathways they’re people laid out before you you don’t like reinvent the wheel just look for it and understand it pay attention all right so I gotta go thanks for hanging out you guys we’ll talk to you soon bye one more marketing secrets if so then go get your copies of my two best-selling books book number one is called experts secrets and you get a free copy at expert seekers calm and book number two is called dot-com secrets and you get your free copy at calm secrets.com inside these two books you’ll find my top 35 secrets reviews become the fastest-growing non VC back-sass startup company in the world

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Why Didn’t They Funnel Hack Me… Ha Ha Ha

Why Didn’t They Funnel Hack Me… Ha Ha Ha

10X Growth Con  Russell Brunson 3 Million Dollar Presentation

10X Growth Con Russell Brunson 3 Million Dollar Presentation

At Grant Cardones 10x Growth Con 2018 event Russel Brunson sold over 3 million dollars in 90 minutes. Here is the full livestream
presentation

You can get this amazing offer

Subscribe to Funnel Hacker T.V .

After the presentation make sure you watch this video were Russell Breaks down everything he did and how he prepared and executed his plan to close 3 million dollars in 90 minutes!

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ten years this man has built a following of entrepreneurs in the millions he sold hundreds of thousands of his books popularized the concept sales funnels he’s co-founded the software company clickfunnels that has gone to over a hundred and million and 55,000 customers in just three years he is the king of funnels the Internet’s favorite entrepreneur affiliate marketing genius container of experts secrets he is an American storyteller ladies and gentlemen bring to the stage with a thunderous 10x applause mr. Barratt so Brad says [Music] thank you very much this is amazing first off I want to thank grant and this entire team for allowing me to be here and share my message with all of you guys this is insanely cool how many guys were at TEDx last year all right after that event they called me on the phone that hey listen hey Russell we’re gonna do an event next year we’re talking 9,000 people in the arena do you want to come I was like I don’t think that’s possible and he’s like we’re gonna do it I’m like alright we’ll see and here we are today this is in the coolest thing in the world now I’m gonna talk about some really fun exciting things I’m going to show you guys how to instantly outspend your competitors and ethnically steel all potential customers in your market which is gonna be pretty exciting right but first I wanted something really fun can everybody grab your phone and pull outside of your pocket when y’all grab your phone and I want you to turn on the flashlight and hold up above your head as we do this we’re gonna dim the lights here in the room let’s dim the lights down all right you guys look out over the how cool is that now I want to do is I want you to look around see all these different lights out here every one of these lights to me represents an entrepreneur or salesperson and for me the only people in the world that are gonna change this world for the better or entrepreneurs and salespeople and so for me the reason why I’m here today the reason I wanted to do this because I know that for every single of those lights out there there’s somebody if I can help you to get your message your product your service out to more people that’s how the world’s gonna change and that’s we’re gonna be doing today and I’m so excited to be here all right with that said is how to instantly outspend your competitors and ethically still all potential customers in your market when I first run this headline someone said that’s kind of aggressive don’t you think I said not for the 10x crowd they’re gonna love this [Laughter] all right now may 6 1965 something amazing happened for decades and decades prior to that human beings believed that it was physically impossible to break the four-minute mile but on that day May 6 1965 Roger Bannister did it now what’s interesting is again decades centuries prior that nobody believed it was possible but as soon as Roger banner Bannister did it people thought it was possible in fact just 46 days later John Landy because he saw what Roger Bannister did he thought he can do it I can do it and just 46 days he did it and he broke the four-minute mile as well and since then dozens and dozens of people have done it but it wasn’t until one person did it that everyone else believed was possible August 17 2004 was the day the four-minute mile was broken for me at the time I was a young kid I just learned how this whole internet thing I was geeking out I was making about $1,000 a month and I thought I was the smartest guy in the world and on August 17th I was 24 years old the time this man John Riis yeah he set out to do something that nobody thought was possible he said I’m gonna make a million dollars in a day and he went out there and he put together the internet campaign and put it a really cool funnel together he launched it and in just 18 hours they passed the million dollar mark now me as the 24 year old kid is sitting there looking at this with my at goals and aspirations would make a thousand dollars a month online and I was like if John Reese if this guy who’s just like me just like you just like any of us can make a million dollars in a day I wonder if I can make a million dollars in a year first time it ever crossed my mind I don’t even know that’s possible but if John can do a million dollars in a day I think I could do a million dollars in the calendar year that was my goal and so I started on January 1st 2005 I said ok this is the year I’m gonna make it in a calendar year and I want all these different things and in 12 months I missed the goal I didn’t hit a million dollars in sales I got close but I didn’t hit it I was 2005-2006 I tried again the January 1st came in a million dollars next 12 months I launched bunch stuff again I didn’t make it again and then the next year it was a January 2007 I launched it and by October 16th I crossed the million dollar mark in a calendar year thank you because John did it I knew that I could do it now since then I’ve gone and had multiple minotaurs years and have million-dollar months and even million-dollar days but it wasn’t till I knew that John could do it that I could do it now for my community in fact how many photo hackers we have I hear in the audience right now my people I love it so my audience I was like when I believed when I start John Reese – and I had belief that I could do it it changed everything for me so I said I want to make something like this for my audience and so we created an award last year there’s about 10 years later after this we made a ward called the 2 comma Club award – comma means there’s two commas in your paycheck you made at least a million dollars inside of a funnel and we want we had the idea for this I thought maybe we have a dozen people inside of clickfunnels say they’ve done I don’t know and I went and looked at a time we had 93 people 93 people a year ago came on my stage and got an award and said they’re into comma Club I mean they made over a million dollars in a funnel now since then at that event there was a whole room of other entrepreneurs and they were looking around they said that guy next to me made a million dollars this and all of a sudden became real for everybody and since then we’re making over there’s over one person every single day who’s become a millionaire inside of clickfunnels she’s happening every single day boom boom it’s insane now the coolest thing is that that became the four-minute mile and I was like well what’s the next what’s the next four-minute mile for my audience and so this year a funnel hacking life those are going to be there we’re launching our – comma Club X which means you made at least ten million dollars inside of a funnel and the coolest thing is that right now we have 15 entrepreneurs who’ve won that award and what’s gonna happen and think you can clap for that’s pretty amazing my goal with this so everyone see that and say look a million dollars was a four mile I got it and I’m going for ten and number one for a hundred it’s pretty exciting now twelve months ago at this event there were a couple that were in the audience sitting back in the front area here and Alex and Leila hermos II know that the time when they were sitting here less than a year ago they were going through a horrible business time businesses were collapsing they’re shutting things down and wasn’t sure what to do after listen to my presentation they’re like we’re into a funnel we’re gonna go all-in and unfortunately we’re unable to make here today but I had Alex make me a quick like 30-second video of him in the airport today or yesterday for all of you guys to explain what happened since then what’s going on Groupon this is Alex last year same time I was sitting in the audience and right after that we launched our first funnel and it’s now been however many months since April and we crossed the figure marks so what Russell thing is for real it’s legit and you’re truly one funnel away that awesome give a round of applause [Applause] they didn’t hit a million dollar since April they hit ten million dollars they didn’t go and dabble they went all the way in now I want you guys understand this because the four-minute mile has been broke in for all of you guys the process of 10x your company next 12 months has been proven by hundreds and hundreds of hundreds preneur x’ just like you many of them are sitting right now in the audience next to you okay now the vehicle to do this my furnace belief the vehicle that you guys need to have to be able to 10x your companies in the next 12 months is the funnel and I’m gonna prove this to you over the next 90 minutes or so I honestly if there’s not a company in this room and I couldn’t take within one or two funnels 10 extra company next 12 months I don’t care if you’re a hundred thousand dollars a year or 100 million dollars here we could do it okay because of that I want to I want you guys all to leave that strongly as I do and after you believe that I want you guys make me commitment yes coold making a come in with me right now alright this is a commitment I’m gonna you guys to commit to me that as soon as you know that funnels are the key to 10x your company I want you guys all the way in okay yes okay with that okay because I don’t want any dabblers here and I know I gotta prove this to you but I’m gonna prove it to you beyond a shadow of doubt that funnels with the key to 10x your company X 12 months I know it I’ve done it I’ve seen over and over and over again we can do it every single one of you guys in here okay so what is going all-in mean okay these guys right here they did not go all-in they were dabbling okay these guys right here they went all-in okay that’s what I’m talking about okay this lady right here she’s not all-in she took off until the wedding these guys right here they’re all in this what I’m talking about okay this guy right here I kind of went all-in now he didn’t know this guy started going all-in this guy right here he’s all-in okay that is what we’re talking about so wants me to go all in Tony Roberts told me this he said if you want to take the island what was it 20 Robin said if you want to take the island alright that’s the plan you guys when you’re all in we’re gonna burn the boats we ran get you guys 10x in the next 12 months gonna be back here next year see I just got grants invite me next year and a bunch of you guys most of you guys if you follow this process I promise you will ten extra company X 12 months now at the very end of my presentation I’m gonna make you guys a very special offer and then this offer me give you guys everything you need to be able 10 X 4 company X 12 months okay now I’m also going something else I’m actually gonna ask you guys each to give me eleven thousand five hundred fifty-two dollars yeah I love sales people you guys like I’m in ok somebody’s looking 11 thick I’m gonna give Russell eleven thousand five hundred fifty two dollars and some you guys are freaking out and some of you guys like if we’re all 10x my company I’ll give him whatever he wants right okay and what is 10x for you each company’s different right Samia has 100 grand a year if I can’t end I should company us a million dollars next year which give me eleven thousand five hundred fifty dollars playing a few million bucks next year all right so you guys how many guys run a million out of million mark right now okay let me get four million I need a 10 million Alex Flinn that took us eight months to get him there okay it’s not worth eleven thousand five hundred fifty two bucks okay if you’re ten million I get you two hundred we just passed under million dollars my company earlier this year I know the process I know the path and we can do it through funnels okay so my question you guys would you give me 11550 dollars if I can guarantee that I’ll 10x your company X 12 months you guys good at that all right so here’s the commitment and he’s y’all default repeat with me Russell I commit that as soon as I know that funnels are the key to me 10x in my company I will go all in all right now I can show the good stuff with you guys now that you’re all in okay what do you understand you guys everyone you guys in this room you were literally one funnel away from 10x to your company okay the life you want the marriage you want the family want is gonna be fueled by the businesses we build okay the funnels are the key so those gentlemen know me my name is Russell Brunson I am a serial entrepreneur with an obsession of helping entrepreneurs around the world nothing gets me more excited than that I had a chance to work with some of the most amazing people the world I built funnels to people like Tony Robbins like Marcus lemonis from the profit how many you guys watch the TV show the Prophet yeah so uh last year they actually had me on the show and I had chance to build funnels for one of Marx’s companies and it was insanely cool so this is something that is kind of on the new side but man is starting to get more and more mainstream the more that I talk about this okay my entire goal is get everyone understand that sales funnels are the key to growing all of our companies okay so what is the sales funnel for those who don’t know let me start actually with what you probably do know most of us know what a traditional website is right okay I always call this the anti sells department we send people use traditional websites and what it’s like it’s kind of like having a sales person there and when somebody comes they hand them a brochure and then they step back and they hoping they pray that the cell gets hit the guy gets made now how many guys know if you had a salesperson who’s handing out brochures and then hiding you would fire them instantly yeah if for some reason we’re okay with our websites doing nothing right okay for all of us who are entrepreneurs who are spending our own money out of our own pockets to grow our companies we have to be smarter way to build something where we put a dollar in advertising in and instantly get $2 back out okay and that is what a sales funnel is a sales funnel is kind of like taking your very best sales person that you have cloning that person and making it so that every single person they come to your website they grab them they introduce themselves they find out what they’re interested in taking that to buy the actual product and service that they need to help grow and have more success okay that is what it sells funnel is a much better way to do it okay now after 10 years of doing this business you guys I’ve tried a whole bunch of crazy stuff I’m gonna break it all down very simple very easy and so you guys because we’re here today and you woke up this morning you get a sheet and get it the easy way how many does one of the easy way yeah all right so let me show you the hard way because funnel is used to be hard to find nobody ever did them for the first decade of my game because that was in this game because they were hard to do kid this was a sales but I’m not sure you guys been the scenes of this one this is one of my supplement companies that we sold last year okay now to build this funnel it doesn’t look that complicated right I took pictures and put them on my walk so I wanted to see what it all looks like it’s only what one two three four five six and eight eight pages yeah that’s probably pretty easy for it takes an hour to write no this is a way to go through to create this so step number one to create a funnel it’s really design the funnel like this strategy what’s it gonna be like what’s the upsells and the down cells and the price points two three that out right number two I’d write the copy the copies of the sales letter now our supplement was helping people diabetic neuropathy I didn’t know what that meant in fact I made a rule inside of my company I didn’t want anyone to explain to me with diabetic neuropathy was to have made at least a million dollars in the funnel so I know I do it we’re even selling Upton and we knew it worked and so I hired a copy writer to write the sales letter cost $20,000 for the sales letter then we had our designer to design the sales letter than a website designer put it online a programmer to hook the shopping carts and the autoresponders get it all working analytics person my upfront cost to build this woman funnel long was $29,000 okay now that’s come not too bad the worst thing you know is that I had already ordered the supplements they were sitting in a warehouse gathering dust for eight weeks that’s all it took us to build at two months for me builders funnel let me a chance to find launch it and it was it was awesome but that’s why most people have struggled in this business for so long my goal today is help free you as an entrepreneur and as a sales person to generate your own leads to make your own sales without being tied down by tech people okay and in fact I’m gonna build an entire funnel with you guys in under 10 minutes actually I did it this morning it takes about six so you can see how fast how easy this actually is can now people have figured this process out we call these people funnel hackers okay so that’s why all my move my funnel hackers against here alright so these are my funnel hackers now I want introduce all of you guys to become funnel hackers with me so last night my entire team spent two and a half hours here putting bags on your chairs with this thing right here the big thing it says warning don’t know Patel russell brunson presentation begins how many has already opened it come on now alright now is the time to open it oh he has open this up I’ve got some cool stuff in here to help induce induce you guys into our funnel hacker movement first thing there is a pape socket we’re gonna use these here in a minute pop socket you put on the back of your phone it pops it out and then you can hold your phone like this which is really good what we’re gonna do here in a few minutes there’s also there’s also stickers to put on your laptop and on your phone saying I build funnels you guys are all funnel builders now and what I want you to grab out there right now this is your note sheet I want you guys taking notes I get really excited I talked really really really fast everyone grab your note sheet you’re gonna pull it out and take notes on this as I go through my presentation today yep alright so with the note sheet imma dive right in here to secret number one this week take notes as I’m going through here okay so I’m gonna cover three secrets to funnel hacking secret number one do you guys understand this this will give you the ability to get unlimited leads for free for the rest of your life I’ll show you guys that whoever can spend the most money to acquire customer win this is the foundation of fundal – when you understand this everything else becomes really really really easy whoever could spend the most money to require customer wins number two or show you guys how to get these the best sales person on planet earth to close sales for your product 24 hours a day seven days a week and the best thing about the salesperson is they never complain they never ask for raise then never take a break now I am a salesperson it’s like most of you in this room and what I’ve noticed about most of us salespeople we’re kind of high maintenance we always want to get paid more we want better leads we want more stuff right okay the salesperson about to energy she has she doesn’t do any of that stuff and it works 24 hours a day seven days a week and the last thing I’ll show you is how to get all of the customers who are currently going to your competitors start coming to you instead and it’s me really fun so let’s dive right in so secret in one who ever could spend the most money to acquire a customer wins now this is the key to understand you guys I learned so when my first mentors Dan Kennedy said a business beats this competition by making the exact same prospect worth more to his business meant to that of his competitors whoever can spend the most money to acquire customer wins i’ma jump into the seasoned understand so I watched my company click funnels about three years ago when we did it it was me and a couple of dudes in an office that we were little tiny office and all we had was a vision of how to change the world that was it okay we had no money we had no venture back capital we had nothing like that we just had a dream and a vision okay now as we were developing this companies less literally whiteboarding clickfunnels on the wall and these guys coding it while I was just getting excited cuz I don’t know how to code I’m just excited all the time and they were working on it at the time where Ike well who’s our competitors who were competing against and we found these are our two competitors first competitor got 38 million dollars in funding and second we got 127 million dollars in funding and I’m like alright well that’s what I’m going up against I literally have a visa with a thousand dollar limit on it and a dream and a vision how am I gonna win okay all these guys can completely out spend me yet we were able to take quick from zero to over a hundred million dollars in sales in just three years demolishing both of those two competitors without taking on a penny of outside capital thank you thank you now since we’ve started doing this we have a whole bunch of venture capitalists who keep coming like Russell can we give you money I’m like no why would I take your money like I don’t I want my customers to give me money that’s the way business should happen and they keep trying to give us money and finally one day I was just curious I’m like what do you make up talking about valuations Michael I’m gonna see what they think we’re actually worth I had no idea like this is a whole world that’s beyond me I just want to sell stuff and so we went to lunch one day zoo VCS and they start asking me all these questions and he said ok how do you like how much does it cost to acquire customer that’s like that’s question number one right if you guys watch Shark Tank I was asked like what’s the cost to acquire customer I was like well when we drive as we buy a bunch of ads and we drive them to clickfunnels calm it cost us about $120 to get a free trial and the guy was like like licking his chops he’s like ok so if we gave you 50 million dollars and funding equals X amount of customers and to do all the the math in his head and I was like whoa slow down slow down I said we actually turned those ads off said what why would you turn those hats off like you’re crying customers $110 a person that’s awesome I was like because I have to pay for the like I have to pull my wallet out and pay for every one of those customers right I can’t fold 120 grand 120 hours for everything every free customer signs up he’s like so what do you do I said well I didn’t want to be broke so we had to do things different we had to think smarter about things so I said this is how we do it we run ads and I don’t sell clickfunnels up front instead what I do is I sell I Drive people to a sales funnel now I’ve got a whole bunch of cells from about five or six sales funnels we use right now we drive people through and we sell different things how many guys have got have purchased one of my books all right he hasn’t been through the funnel then okay on average right now cost about $20 in ads to sell one copy of my book now he has no idea might wait give him a give away my book for free plus shipping but cool thing is that when someone come buys they go through this funnel so it means there’s an upsell there’s a down slap so the audiobook episode training program bunch things like that so right now on average they spend $20 on ads to sell a book and I make about $40 so what just happens is that I get $20 cash net profit into my pocket and I get a customer and then I tell the customer hey there’s really cool software called clickfunnels you should try it and they try it for free and it doesn’t know he’s not costing me $120 get a customer I got paid $20 before I even told that customer about what I’m trying to sell them here’s getting this so the VC didn’t I explain it once I spent a second time he said wait wait I don’t understand so people pay you to become a lead and then they read your book and they’re completely indoctrinating in your belief system and then they signup and doesn’t cost you anything Mike yesterday awesome and he’s like yeah three or four times a finite member last time he said if what you’re saying is true this will change business as we know it forever said yeah that’s my mission that’s what I’m trying to tell people he’s understand this one funnel who’s worth more to me than 127 million dollars in funding we blew past both of these companies in less than three years that’s the Power Cells funnels all right thank you so this is it a secret you guys when you have a funnel that’s create the right way you can instantly outspend your competitors and ethically still all potential customers in your market even with these my competitors dumping as much cash as they can my ads are still burying them they’re everywhere how many hasn’t seen my ads every single time you turn on anything hey tonight when you go to your hotel room turn on TV we bought all the ads on TV as well everyone who’s in the room block here you will see my ads all over TV as well we can now spend everybody okay that’s the key so a question for all of you guys lots of different business types in there’s nine thousand people you all have differences the question we get from oh she hasn’t what kind of funnel should I use it depends on the kind of business you out so I kind of went through and we segmented before I came here you figure out all the different markets you guys are in we broke it down about ten okay first one are people that have either run an agency of their freelancer how many guys that fit your who you are there we go number two people selling information products number three see people selling ecommerce products number four people doing coaching or consulting number five people that are network marketing number six local businesses doing anything with chiropractic dental you know that a lot of be business-to-business people just looking for leads to generate we’ve got a whole bunch of people who are bloggers or affiliate marketers we got nonprofits and then we got bunch of people are just getting started that’s custom for all you guys that cover everybody hopefully there’s no one I missed right so I want you to stand that yours number the commercial from back in the 90s when the iPhone first came out and there right there’s an app for that oh you need this there’s net for that okay just like there’s an app for that I promise you there’s a funnel for that whatever business you’re and there’s a funnel for that okay so the question that is how do you know what type of funnel to bill okay and we do that we figure out what that is through a fun simple process that we call funnel hacking that’s where you guys I’ll get your new nickname okay let me explain how funnel hacking works I learned the first parts I learned from Tony Robbins 20 Robbins told me said if you want to achieve success you know all you need to do is find a way to model those who’ve already succeeded right now I started thinking back in my career things I’ve been good at and I was a wrestler growing up how many wrestlers would have in the room yeah anyone on a wrestle I would much rather do that right now up here all right let’s go okay Todd’s wrestler and my first custard I was not only not good I was bad my first year I got beat almost every single time remember the end of season my dad took me to the state tournament and the state tournament when the guys on my high school team won the state title he was a three-time state champ my dad videotaped what he did and we watched it and that whole summer we would watch the video of this guy and my dad or teach me the moves that he was doing so all summer long I practiced and practiced and I practiced I found someone was good I modeled them in a very short period time I went from being a really bad wrestler to being a state champ to going to high school nationals taking second place in the country becoming an all-american eventually going to college being with top 10 wrestlers in the country okay not because thank you now because I was amazing wrestler because I found people were super successful I modeled what worked when I started business was the same thing I went to college I went to college to wrestle people asked my degree and I was like mic degrees in wrestling I didn’t even know the classes were there I barely graduated and towards the end of it I started learning how this internet thing I think business class then take entrepreneur class I think any I just knew that I want to make some money I jumped online I started seeing people are successful I mean man these people are geniuses I don’t know how to do what they do but I can see what they’re doing I’m just gonna model them I started modeling what they were doing and within a year of graduating from college I made over a million dollars online okay the same thing is true in sales phones you guys don’t have to be sales funnel geniuses you don’t take geek out like I do every single day or you just look around and find someone in your industry or in a similar industries having success and then we model them okay every time I share this like it’s somebody’s like well that’s cool Russell but I got a better way to do it I got a different thing I can do instead and I would smile as people I say you can always tell who the pioneers are because they’ve got arrows in their back and they’re lying down face face down in the dirt ken in this industry you don’t want to be a pioneer you don’t want to go try things first time I ever got this I was actually an event and there’s a guy on stage names Porter Stansberry important worked for a company called Agora publishing em you guys know about Agora they do over one point five billion dollars a year selling financial newsletters biggest financial newsletter company the world okay he says and porters up there on stage she ran a division called Stansbury research which was the biggest division of the time and he’s going through all his numbers and metrics he’s showing his sales funnels I’m like a little kid in the back like I can’t believe he’s telling me this stuff I was freaking out right taking notes and everything he’s talking two million miles a minute and all sudden he stopped he said you know what’s interesting he said every single year there’s people who see what we’re doing here to go or publishing and they want to cut they want to compete against us he said the first thing didn’t come out and they tried to beat us on pricing so they come and they sell the product for cheaper it’s like we know from decades of doing this that you cannot make those numbers work the metric system work he says so then they figure that out of inch and then try something different try three or four things eventually they go bankrupt they lose their business okay the biggest thing that killed entrepreneurs is it not that they don’t have vision they do have vision but usually either run in our time or money before they have that ability to execute on the vision okay and Porter said at this time said if you want to compete with the Gore publishing you can’t try to compete with us you said you got to copy us and that’s when the light bulb went off my head I thought man it Gore’s got hundreds of full time copier eyes writing copy to split testing things if I want to go and try all those things I don’t have the money out of the budget to do that but I can go and look at like all the the pioneers that had all the arrows in the back and move me like it were they today oh they’re right here oh that’s what’s working today I should just model that that’s what we do okay that’s the way of success is so quickly is by finding people who’ve already succeeded and we model again all right so step number one this funnel hacking process is to find somebody to funnel hack so we don’t watch our supplement company against my first supplement company and we were selling to people had diabetic neuropathy and I was doing some research like well who else out there is having success it’s gotta be somebody we found this little website right here and we’re going to and looking at I was like this is probably the ugliest website I think I’ve ever seen in my life it’s all purple and black and weird but I did some research and some some Intel and I found out about at the time that they were making about a hundred thousand dollars a month selling this supplement I was like okay cool they know what they’re doing but I’m a marketing guy so I’m gonna do it better because I know a better way to do it and then I was like wait a minute maybe they have some arrows on their back like I don’t know what people with diabetic neuropathy like maybe they know something I don’t know so instead of trying to be creative and do my own thing I said look I’m gonna model his works so I went out my very first version of our sales page it looks very similar like and one thing one stress is that notice that I said model we didn’t copy okay I modeled the look the field the layout the price point eight a big boom left-hand-side Idol logo did a phone number a hands on iphone red cells Leonard the pictures of all I had modeled to look the feel the layers closest I couldn’t copy anything but I’m all the structure and we launched this in a very short period time this little website started making us about $20,000 a month okay which is cool and I was like oh there’s gotta be something else they’re doing that I missing it what is it how are they having some success and so I did what every good entrepreneur has to become good at doing I pulled my wallet out of my pocket pull my credit card out and I bought their product like what I do behind the scenes that I’m missing now unfortunately for me and also for them they didn’t have much on the back end it just kind of ended I was like ah there’s gotta be somebody who knows what they’re doing in this industry so when outside I started looking for other companies eventually I found a supplement company and I met the owner and they were doing about thirty million dollars a month selling their supplement I’m like okay this guy knows what he’s doing when to the website look different it looked like this there was this video and add the Cart button I’m like it’s kind of weird I clicked on the button it took me to an order form like this on the order form remember they offered one three or four bottles I was like that’s weird I’ve never seen something like that and then I was like okay I gotta see what else they’re doing behind the scenes so I did what every good entrepreneur has to become good of doing pull my credit card out of my wallet and I bought the product now it’s crazy I went to the next page the next page he ups told me six more bottles of the exact same thing I just purchased and we’re looking at thinking just can’t think I’m a drug addict just ten bottles of this stuff like I don’t know how to do that and it first I was like this guy’s crazy I’m a marketing guy know better how did a better way to do this then and then luckily for me I took my pride hung up on the shelf I said maybe they’ve got some arrows on her back maybe they know something I don’t know so I’m just gonna just go through the process and is herb observe so I went through and this was their funnel those five pages you guys making them five give me three million dollars a month so then I looked at that I said okay now I know what I need a crepe now I have my business model my business plan and so I took I’m going in front of a white board I’m a big white boarding guy like most of us and I whiteboard out okay this run you crate gonna be successful in this market it’s funny people always company with like their business plans in like 85 pages I’m like can you just doodle it on a napkin like this because that’s the business model for me that’s the business plan so there’s my business plan then logins click funnels we build all the pages so I modeled the look in the film layout I didn’t copy anything you’ll notice but I’ve modeled the look that will fill the layout the price points the structure so this is the first page of mine then I’m an order form with one three and four bottles just like they had and I had enough with six more bottles the exact same thing and that to other products and so the process looked very very similar okay now what’s cool is after we finish this page built this funnel out then we launched it and this little funnel making $20,000 a month to almost twenty thousand dollars a day you guys getting this I get is insane how easy it is people like me people like there’s there’s people out that are already doing this you’ll have to reinvent the will so if I was working and then we model it okay and the coolest thing about this for me is my total investment to get over a million dollars with the funnel axe from all these people seeing exactly what they’re doing was under a hundred bucks I said to be willing to pull my wallet alright I credit card on my wallet and buy the product see what happen okay I want sure do you really quick video this is where my friends drew canole and his partner Jamel they own a company called organifi and after I launch myself but they were about to launch a new one like what do we do how do we do and I was like you should just copy me and so this isn’t really quick like 30-second video of him explaining what they did to watch organifi checkouts video so real quick backstory I had a chance to go out and spend a little while with these guys in their company and they were about to launch a new supplement and and then I Hey look at our funnel which we do and I was like just copy mine works really good I love for you kind of talk about what happened when you guys did your funnel and then some of the results have happened since then yeah I’d like to reimpose his point about just cloning and copying and modeling what works so we are a digital product company we have information products coaching products and when we were doing about a million a year and I managed all the sales funnels in sales optimization and we were gonna come out with a physical product line and we were like you know who’s done this before who’s been really successful we reached out to Russell he helped us model exactly nurse’ll actually it’s funny because I’m looking at well you might a little bit and I had the exact same reaction the first upsell that we have in place is more of the same thing that they just bought and we were like that doesn’t make any sense so we sold them a bottle of our new product called organifi our first one-time offer was three more bottles after they already bought that and the take rate was like twenty or thirty percent then we thought you know a Russell actually mentioned you know we should implement subscription on everything so we had three options we modeled exactly Russell’s first sales page one bottle three bottles for bottles model dis pricing 47 129 149 exactly the same sorry for stealing everything but you know it works yeah and then once we implemented all the pieces we in actually like a week which is crazy we matched his results we’re doing am I allowed to say the numbers right yeah here yeah who wants yours numbers yeah oh here’s numbers is here for the first day that we opened up the gates we did 12,000 in sales the second day we did 34,000 the third day we did 36,000 and and that was just you know opening the gates in every single day after that we’ve done around 15 to 20,000 because of the way that the funnels are structured so it’s uh it’s really exciting and I we owe a lot to Russell I mean he came out he helped us with our funnels he he broke down everything we’re doing wrong everything and right and showed exactly what they did and we just copied it and it works South awesome game around to applaud alright now it was cool is this happened a while ago so fast forward so year he said that before they launched this funnel their million dollars a year it was crazy year number one after he launched his funnel unfortunately we didn’t 10x their business we 20x today 20 million dollars not funnel year one and it’s grown since then so you guys are one funnel away from the next year company I promise you that every single one you guys like it’s just deer that close so who do funnels work for again they work for all of the different business we talked about agencies freelancers info products ecommerce coaching consulting network marketing local business with b2b lead generation blogging and Philly’s nonprofits if you’re skinny started this is the way to start okay let me go through some of you guys are like I don’t see how this works for me somebody has an example so if you run an agency or your freelancer this is an example of something one of our friends they live in the Philippines and I have a lot of Filipinos work to be doing different projects and the average Filipino they’re like what they make per month is a couple hundred dollars okay the lady that runs the site she is a almost the point where she’s about to pass a hundred thousand dollars in sales getting people for her agency through this thing she’s one of the richest people there now right okay all by using a very simple thing we were generating leads then the video sells them and they can assign for her agency okay if you’re selling it for me how many has higher selling information products of any sort okay if you’re selling formation products this is remain full product funnels okay this is where I sell my books we have sell our audio books courses things like that okay this funnel um in the last like eight months it’s sold over a hundred thousand copies of my book and drove thousands of thousands of thousands of people into click funnels okay so if you’re selling information products you should funnel hack this funnel this is the process having yet to sell physical products ecommerce related stuff okay this is a one of a tray Llewellyn’s one of our members he had a couple Shopify store selling bunch stuff and one of his Shopify stores was selling flashlights and it was one of his duds it wasn’t working and he was moving offices they had a whole bunch like a whole closet full of these flashlights he told him those guys like just throwing up on click like build a funnel just launch it see what happens he took this through DuPont click funnels shifted from like an e-commerce store sent storefront like by the flashlight upsell battery packs upsell warranties things like that this funnel did twenty million dollars in the first six weeks after it launched that crazy right now he’s got the record for the fastest biggest funnel inside of click funnels and was all selling flashlights okay how many guys are selling coaching or consulting of any matter life coach business coach finance coach things like that okay this is my coaching funnel this coaching funnel it cost me on average dinner he lead about thirty to forty dollars to generate a lead and I and then on the back end and make about fifteen hundred hours for everyone’s leads that happen okay this little funnel is a side business I have on the side I’ve got one sales person who calls those application leads okay and does over two and a half million dollars a year just on the side through a coaching funnel so if you have if you’re a coach or a consultant or attorney or any kind of leads that are gonna become pre-qualified you should funnel hack and model this style of funnel that’s how it works okay I mean as their network marketing all right my network marketers back this is I didn’t tell him the Steven Lars is actually out in the audience here somewhere there he is right there so Steven is network marketer okay he doesn’t talk to friends and family okay he still has friends and family now it’s pretty awesome because he drives people through network marketing funnel he gets people to come this page he pre-sales him why he’s amazing then they found an application before even tells him what is what is he selling he build a relationship with them and then on the third page he tells me oh by the way this is what we sell and people just sign up because they have a relationship with him he takes him through a funnel to build a relationship before he signs people up case powerful how many guys run local type businesses you can have gyms car dealerships dentist chiropractic okay yeah a lot of you guys this is one of the easiest ones in the world we’ve got I could show you man probably forty or fifty chiropractors probably four or five hundred gym owners who are building simple funnels like this that are blowing up gyms like crazy blowing up the chiropractor place like it’s very very simple and very easy to do in local markets so you almost easier there than anywhere else okay how many I was looking just for more leisure in the b2b you just want more leads coming into the door this is really powerful a b2b lead funnel that’s really awesome as well if you’re blogging this one my friend she’s a blogger and she’s like well I’m a blogger I make money doing that kinda stuff how would funnels work I’m like well build a funnel selling something else so now she guys all deal from the blog into her funnels she launched his first funnel during Christmastime to like twenty or thirty thousand dollars in the first weekend again and then anyone who’s doing non profit this is our first non profit who hit the two comma Club he’s got like eight different funnels he’s driving people in and he is he runs he’s Christian nonprofit camps for kids and he is crushing he’s out for five diesel nonprofit funnels he’s driving people through again and if you any of you guys does anyone here in the audience run trips we take people to go hunt for Bigfoot nobody this dude literally does that he’s got a click funnels page he’s right and I thought this was a joke I thought it was told like like a spoof thing but because I’m include I can like look down and see what people are actually doing he did eighteen thousand dollars in last few months selling trips to go hump Bigfoot with him I don’t care what you guys are selling I promise you there’s a funnel for you that we can take implement your business and blow it up okay all right so where do you find a good funnel and how do you know the funnels are actually making money you don’t want to funnel hack someone who’s broke right run a funnel hack the winner so this is right be number one I go to a website called Clickbank calm Clickbank is amazing because they have over a hundred thousand successful sales funnels okay everything from fitness to finance to business to everything in fact there’s even this one right here this is a funnel of teach people how to build chicken coops which I thought this again was a joke and I contacted the dude and he showed me his numbers they are killing at TCBY both chicken coops so I don’t care if you’re selling anything from cars to business to weight loss to chicken coops there’s a funnel and Clickbank you can you can model and you got to click playing the very top there’s button says marketplace you click on the marketplace and then it takes you to page right here the cool thing about marketplaces that categorizes things based on industry so over here on left hand side you say look I’m an investing business finance gardening like whatever you want you click on the category and then it when it does an archive or then it shows you on the page all the funnels that are in there but it categorized the based on which funnels making the most today okay so if you like I’m in finance what’s this boom boom that fast I’m like these are the funnels are making the most money right now okay it’s right now this when I did health and fitness and I went to the top of health and fitness and number one there is a website called Venus factor okay so then I go to Venus factor comm whatever the number one is for you and this is where I have to do it all good entrepreneurs half become good at doing I put my wallet out of my pocket and I buy their product case my photo fat I funnel hack to Venus factor and it’s these four pages actually one step back for one second when I found Venus factor Clickbank is actually in Boise as well Clickbank and click funnels are both in Boise I don’t know why it’s kind of fun though find a chance to go out to dinner or to lunch with the owner and the CEO of Clickbank and I’m always curious and I asked him at lunch I was like hey I have a question for you venous factors number one right now in the marketplace and like what like how much money are they making he tell me he was like I can’t tell you that you know that I’m like I know but let’s just say you were to tell me and like if I just guessed you give me like not and there’s somebody that he’s like I can’t tell you man like that so I can’t do it I’m like okay well um I had a friend that was number one and weight in weight loss in the space about a year and half earlier ice okay so and so was there and when he was done one spot there in about fifty thousand dollars a day which I thought was insane and I asked my said I said they close to that is the more than that less than I just give me a ballpark he smile he said they’re doing more than double that what hundred thousand dollars a day these factors making Ken so then I come over here again I final hack the product and that’s it one two three four those four pages are making them a hundred thousand dollars a day was that worth my thirty seven dollar investment to buy their product if I’m the weight loss industry heck yeah but even if I’m not let’s say I’m selling any other kind of information products in the world it’s like this is valuable information right I can find out what they’re selling how their son what the price points are working right now I can see everything okay so step three is I buy their product I funnel Hackett said number four now I go in from the whiteboard I sketch it out page number one’s looking like this this will the price point is nice page two page 3 page 4 now I know what I need to create now I got a business my now I can go and actually do something I’m not just guessing and hoping and hoping it’s gonna be good right so that’s funnel hacking you guys that’s how we f eclis still over a million dollars with the final act smart competitors for under $100 all right now move on to seek number two I wanna show you guys how to get the best salesperson on planet earth to close sales for your product 24 hours a day 7 days a week without ever complaining asking for raise or taking a break before I get into this I’m curious I’m in a group a group room right now 9,000 salespeople how many just think you’re the best salesperson in this room right now raise your hand all you think you’re the best all right let’s see it one more time how do you guys think you are the best salesperson its entire right now that’s good he’s got big egos congratulations no it’s important again so I told you before a set having a cell phone it’s kinda like cloning the top salesperson in your organization and letting close sells for you 24 hours a day 7 days a week Ken why you understand that the best salesperson inside of your company is probably you right I’m the best salesperson on planet Earth to sell clickfunnels there’s nobody that believes in more than AI there’s nobody who can sell it better than I do so guess what I’m the one who goes I sell it all day long every single makes I’m obsessed with that I love it ok we’re meeting with Tai Lopez actually zoom here tonight we’re meeting his house in today and one of his partners are their entire and his partner said so how many salespeople do you have it clickfunnels I smiled and I can’t wait do you think he’s like well I know all these other companies that you’re competing against you must have sells floors 100-plus people or more I spy on it’s like we got one they give one salesperson hundred million dollars in sales I’m pretty good right I think I’m the best anyway that’s the key you guys okay I went from having a 60 full time sales people in an office replacing them with one sales funnel and then I you do my pitch I make sure my pitch is perfect I can test it I can tweak it and then after I have it perfect and it works I don’t touch it again the nice thing about is when my funnel works when the sales process in place if I wake on the day in the bad mood doesn’t matter I still close the exact same percentage rate if I’m tired that day if I’m sick I’m going to vacation if I don’t take a year off it doesn’t matter I keeps on closing every single day okay and now I’m to kind of illustrate this when I launch my very first book the dot-com secrets book after launch I had was really successful and then a little like a we can see later Tony Robbins called me up on the phone which is like the coolest thing in the world right it’s only have like three times in my life and it’s insane so this is actually a picture they took of me when Tony called me on the phone because I’m like like freaking out trying back yeah what’s up Tony that’s my man you know I totally geek it out and he’s like you know Tony watch Russell so I saw your book launched it’s doing really good in alright yeah that’s pretty cool isaw man he’s like I’m about to launch my book you have any pointers for me I’m like oh yeah tons and so this is my book I launched this was the money master book he was coming out with so I hadn’t come out yet he was about to and I was like yes I was told about my sells funnel you sell the books I walked in the whole process he’s like this is awesome Russell is I can you build one for me and I was like yeah he’s like okay what like okay go build me a funnel and be awesome Michael this is the thing Tony I need one thing from you this is how you gonna hang out Tony for a day I was like I need one thing that’s really important I’m like who do you think the best salesperson is on planet earth to sell your book Tony he’s like well me of course I’m like of course you are I was like I just need to capture you on video selling your book if I can do that I can build the funnel out and that’s all I need and and I said I need a day with your time and he said no okay I need six hours times like no I’m he’s like how much time do I have is like I’ll give you an hour I’m like okay so we actually he was in Vegas to an event and we went to this is actually pictures of attacks happening so we rented a hotel room he got it all set up and he’s like yeah an hour so he came in here we grabbed Tony we took him back to the back room he set the lights on the camera everything I said okay Tony here’s your book you’re the best salesperson on planard selves book sell me the book quick record Allisyn Tony did what he does best and he explained why his book is the greatest book in the world why he should buy it now okay that’s the first step in final next thing we’re gonna have sell something else I’m like make if you like sell me tell me why this is the best thing the rule and ten Tony’s soul bat and went through the entire funnel so we did it with here we had page number one was Tony selling the book page number two then was Tony up selling his ultimate edge program and the number three was turning up some lovely relations program okay so recorded those three videos and I said okay Tony you’re out of here he took off and left and I was like okay now I’ve got the video of the best salesperson I’m planning on selling his product Matt’s got plugged in the funnel and now for it from now for the rest of time that’ll sell his book for him over and over and over and over and over again and however salmon so it took okay for you guys are amazing sales people it’s like an hour like an hour away and having something it’ll replace you so you can just sell all day all along without yourself there again and once you get something important this people has asked me Russell what do I say on the video I know how to sell face to face like icon selling some on the phone is easy but when I’m standing from camera like what do i what do I say how do I say it right so it’s really easy this is the script it’s called – who what why how script this is why I gave you guys this um these pop sockets when you put the pop sock on your phone you pull it out okay most of my videos today are all done on my phone I pop out POC sock I can hold it like this okay this is how it works and I turn on the camera and now I can sell everything by answering those four questions number one who are you number two what do you have for your person who’s watching this video number three why do they need it and number four how can they get it easy to script in the world and it’s magic it works so good so I take my phone out I clicked record said hey my name’s Russell Brunson I’m here today at the 10x Event I’m surely very excited what do I have I’ve got a really cool book I want you guys all the by it’s called expert secrets why didn’t it you need this book cause if you got a message you got a voice you want to share your message more people you need this book how do you get it fill up the form on the side let me know where to ship your book put your credit card in will ship one out to you boom that’s it that’s the video okay now I can do this in every one of you guys business can’t let’s pretend let’s pretend you guys are running a car dealership and yourself how many card the car sells through the living room if you all right imagine this check out this video again hey my name’s Russell Brunson now the car lot right now check out this car is it amazing or what okay I’ve got this cars for sale normally it’s whatever buy got huge discount happening for the next 48 hours on this thing why do you want this car this car is amazing Scott the fastest this is the best system it’s like awesome again we got some dudes coming in for now he wants to buy it but if he gets told before then it could be yours how do you guys come out and on so bought right now how do you get it fill out the form down below I will give you a call tell you why this is the best car on planet Earth boom so you’re done that easy have you guys looking for leads for your company but most of these they buy leads they start cold calling leads all day long that’s kind of cool and like you get the badge of honor of like I did that which doesn’t have leads the people who I think you’re amazing and then they beg you to come and like take your their money can we call us a takeaway sell all my funnels our base off take away selling so I do this on my this hey Russell Brunson over the last three years I built a company from 0 to 100 million dollars it’s awesome if you’re looking to grow one of your company software copy whatever it is what I have I’ve got something really special for you we’ve got a really cool coaching program where actually take people like you through this product process now unfortunately for you I can’t take everybody I would love to thank everybody but I can’t and so what we do is we actually an application process if you fill out the application down below I will go through the application on some my team go through it and we’ll see if you’re good fit for us and second half of that will call you on the phone and see if if if we’re good fit for you because I don’t wanna work at you if you’re about and not want you to work with me for about so thought-form down below so my team uh give a call and that’s we got you right now boom that’s it that’s how we do our videos you guys hundred million dollars in the last three years with an iPhone me using who what why how I don’t care what you are selling this is the script you can use over and over and over again on your funnels okay when Tony did it was the same thing my name is Tony Robbins this is my decide this new book for you why do you need if you want to learn how to invest ba-ba-ba-ba-ba how do you get it click on the forum on below put your information in the upsell videos is exactly the same and Tony Robbins thanks for buying my book I hope you love it but Moomins same time thing ok who what why how hope you guys wrote that down this script will make you insane amounts of money and it’s fast as simple doesn’t be highly preusse literally yeah pop sock it out cuz your fingers in you’re on the phone that’s all you got to do yep alright now after I got the videos to sell the sing in my phone or whatever business you’re in now I’ve got to plug them in to a funnel ok so back in the day what we would do is we take these assets and then I have a meeting with my team and we have designers and programmers and webmasters and analytics people all sorts of stuff and it was a huge payment but I tell them all the stuff in the videos they’d go miss to the next two or three months building on a sales funnel ok and that’s how business was for me for the first 10 years of my career and took forever ok but I’m here today to talk to you is about a new way a better way through a tool that we’ve created called click funnels now obviously I’m kind of obsessed with click funnels and I don’t want you guys think I’m biased so I got a really quick video my show from one of my friends Garrett jy who actually transitioned all four of his companies over to click funnels and why hear his own words what he said and why he made the transition hello my name’s gear J white the master coach mentor and founder of wake up warrior Academy and I will tell you this right now we have tested with platforms we have tested everything I have attempted for the past six years to use every available software tool I could find that made it simpler for me to share my message and it started with WordPress and then it went plugins and then optimized press and then we went to kajabi and then we went to leadpages and these are all wonderful know the owners of these guys fantastic the software tools were amazing when clickfunnels came out I was like dude I cannot handle another software tool I don’t give a we’re just gonna manage our stuff between leadpages and kajabi and then my friends have just test it just try it out and I went to cook for most and no like every software increment over the last five years has been a not a quantum shift in what you can do with the tool to get your message out to the marketplace they’ve been incremental so like there’s been a move from kajabi to leadpages or from optimized press to kajabi and they were these segmented steps that had some light improvements that made it easier click funnels though came out of nowhere they took the marketplace by storm just like Apple did when they first launched the iPhone it was it was not a linear move anymore it was a quantum move and improvement that’ll open up a gap to allow people just like you watching this people just like you and me who are not technically savvy we weren’t burning the matrix and we didn’t have a chip implanted in our heads we are not engineers or computer science majors and we don’t understand that stuff inherently clickfunnels gave you you might friend an opportunity to cut and decrease the time of stress and anxiety and suffering behind a keyboard trust me the days you want to just pound vodka and throw your Mac out the window because you can’t figure out clickfunnels has brought it to a place that it is a quantum leap an opportunity which allows you just like the iPhone to not only look smarter but to feel smarter and ultimately to only deal with the stuff that matters which is getting your message about your product and your program service out to the marketplace spend all the time in suicide watch and haven’t checked yourself into a hospital and honestly trying to deal with everything else that’s come out before it so I’m not only fully endorsed clickfunnels it’s the only software tool that we use when it comes to our funnels online across all four of my businesses we’re not going anywhere else love Russell love this event this event married up to that software tool you are a dumbass if you don’t come and that’s okay there’s plenty of dumbasses on the planet just don’t let it be you [Music] alright so wondered out with yes I want to build an entire funnel with you guys in about seven minutes she has game for that awesome I was a little worried the internet inside here was a little choppy so I did this in the hotel room today so I’m actually gonna build that you guys Tony Robbins funnel you let me build his funnel again live alright so check this out you doesn’t see how simple and easy click funnels is to use for everybody people like me who aren’t technical invite or most of guys in this room I’m guessing you’re very similar so this is how we built Tony Robbins funnel ok so here I am inside click funnels I’m so excited to show you guys exactly how it works how simple and easy it is for people like me and you to actually build our own sales funnels here inside of click funnels now for this example I’m actually gonna build out Tony Robbins sales funnel for his book money master the game now here on the left hand side I actually have YouTube open up so you can see basically I recorded these videos of Tony we upload them to YouTube so it’s nothing fancy we just took him up on YouTube and all four videos to upsell his book build him an edge love and relationship program and also his coaching program are now here inside of YouTube now over here on the right hand side this is actually inside of click funnels if you look here on left hand side these are each of the pages inside of Tony’s funnel this is the first page which is gonna be selling money match to the game this set is the upsell page selling the ultimate edge this is the second upsell page so the ultimate relationship and then this is the last page where we’re actually selling his high-end coaching program now if we have these out of order the nice thing about click phones you can grab it you can literally drag and drop and just move things around that fast and that fast and tire funnels update and all the internal linking will instantly work so you don’t have any tech people there’s no complication you just grab drag-and-drop move things around and that quick everything’s updated now for this example I’m just gonna come up here to the money the master of the game Paige we come down here to edit page I click on the button and it can take me inside the clickfunnels editor this is the part I’m most excited to show you about because this is what makes clickfunnels so powerful the fact that I don’t have to have a program or technical person to do this I can literally do this now I come up here in the first news I can edit the title so this is very simple free copy now what makes clickfunnels differ than any other page editor in the world is that literally if I want to move something I can click on it I can drag and I can drop it and that fast it moves isn’t that awesome and not only can I move things around the second thing I do is every time I click us on there’s a little plus button if I click on that click photos opens a whole bunch of different elements I can put any I put in credit card forms I can put in Apple or Android pay I can put in new headlines images all sorts of different things right here I can put an audio players sign up forms countdown clocks icons dividers pricing tables social share like all these different elements you can literally add just by clicking on a button so right here for example I’m gonna add a progress bar I click on progress bar and that fast adds a progress bar here inside click funnels now if I want it if I don’t like it here I can go and I can drag and I can drop it I can move it over here if I want to edit I click right here on the little gear icon it gives me a bunch of cool things I can do to edit like for example I can change the color if I want I can move it I can change different themes I can make animated stripes if I want you can also come here and I can change the width let’s say I want to be at 30% or no I actually want to be 90% but just simple like anybody can do this you literally just pushing some buttons dragging and dropping moving things around next I’m gonna show you I can click right here I can add a countdown clock by one I scroll down to all the different elements find one that says countdown clock and that quick I can throw a countdown clock I just add this countdown clock but as you can see it’s kind of dark is blocks gonna click right here and click on themes there’s a whole bunch of different designs I can make for my countdown clocks I’m scroll down to one that I like to click a button and boom that fast we now have a countdown clock and again if I don’t like it here I can go and I can drag it I can move it over here if I want or if I decide I don’t like countdown clock I can delete that as well and that’s how simple it is to build anything you want here sighted click funnels now for this example I’m gonna come back here this is the video that we made with Tony be able to sell this product so imma come up here to the to the URL I’m gonna copy it click on the video I come over here I delete the video that’s already in I’m gonna just paste that video link right here and then the click on the Save button then when I do that check this out I’m gonna preview the page and when I do you were gonna see Tony Robbins selling Tony’s price Tony Robbins listen I’m here today to offer you a unique opportunity a matter isn’t that awesome that quick I have amazing page of Tony Robbins selling his actual product now if I come back here again if I want I can add a picture of the book if I click on the plus button right here I click on image which adds a little image here that I can click on the gear then I can upload an image and then go right here and I found a picture of Tony Robbins book cover I click on that right here it uploads the image almost instantly click on it here there you go now I got picture Tony’s book right there on the page and if I come down here let’s say in the temple I don’t like something I can move things around I can grab Carl Icahn I can move above Ray Dalio or if I said now I want Carl on the bottom I can drag-and-drop move things around but that’s simply yes and there’s no way to mess these pages up that’s the best part you don’t have a program or designer to move things are asking to do things you can come in here and just very quickly very easily make pages that are proven to convert then I can save the button right here if I want I can check out see what’s gonna look like when somebody’s on their phone and I can see this is what its gonna look like Mobley and if I want I can hide certain things let’s say on mobile I don’t want to show this picture right here I click on settings and click on desktop only and it disappears now on mobile and it only shows up on the stuff so it’s really simple to make this look exactly how you want to look on your phone as well as on the desktop ok now I’m going to exit this page here now the very first page here inside the funnel is done now how I wanna take me three or four minutes of literally dragging and dropping and copying and pasting that’s all it takes to make amazing pages here inside of clickfunnels now the first page is done I’m gonna move on to the second page second page is the ultimate edge now this page what’s amazing is I’m gonna actually do what we call a one-click upsell so I’m an edit this page right here and the product people are buying are the ultimate edge I’m gonna come right here I’m actually click over here I’m gonna grab this second video this is a video of Tony upselling the ultimate edge I click right here I delete the old video I’m going to paste the new video in if I want I can go and click right here I can add an image of the actual product to make it look really really cool so I click on the image upload image upload the picture of the ultimate edge in a few seconds that’ll be uploaded to clickfunnels and that quickly got the picture of the product now I want to actually have the video of Tony up top because he is such a good salesperson we’ll make sure it’s the first thing they see so I can literally just grab this I can drag and drop it wherever I want it to be the headlines kind of Bix if I want I can just shrink it down as well now I save the page I click on preview okay thanks a lot for taking the time fill this out and this book is on its way and there you go now there’s Tony talking to his book and pitching the ultimate edge upsell and it cools things and somebody comes they order this they said click on this upgrade my order now and because they put in their credit card back here on page number one they don’t have to put their credit card in again this what we call it one click up so I click on that button and instantly their credit card is charged and that is one of the secrets behind why funnels are so amazing now I’m not gonna go through and edit every single these pages with you you can see how simple how easy it is I just go click on this page I changed the text I move things around I copy and paste I just add my videos add my images and that fast these pages become your pages pages that are customized and designed to actually sell your products and your services and that’s how simple and how easy it is to use click funnels alright so my question for you guys how many guys here think that click funnels is amazing yeah we have simplified this process literally to unhandcuff entrepreneurs and sales people you can get your phone out record the video upload it to youtube pick the template drag it in copy and paste it within minutes your entire sales funnel is done ready to generate leads to sell your products and make a bunch more monies that sound good alright so the question I get a lot people is like well Russell is this gonna this gonna work for my business I don’t know click for my bit my business is different I get that every single time that we smile and I say well this only works for businesses that are trying to either generate leads or sells sell products so long straight generate leads or sell products flip phones and work for your business ken I’m gonna drop the mic on that question for forever all right mr. bone seat number three so last step is and how do we get the traffic in the leads and the people now to come to you and go through your funnels right secrets i’ma show you guys how to get the exact same customers who are currently going your competitor’s funnels start coming into your funnels instead okay and this is where it all becomes really really fun all right so I took it earlier about Venus factor right so I’m gonna go back to clickbank com this is Venus factor there’s number one spot right now now can you imagine how cool would be if I could just call it Venus factor make hey guys I know you’re incredibly rich hundred round today I’m doing the math like you probably your own planes everything my guess is you’re rich enough at this point would you mind telling me where you get all your traffic from cuz I kind of made something similar and I would love to get all of your leads to come to me instead what do you think the guy would say on the phone hang up right now unfortunately he’s not gonna tell you all the information but the good thing about the Internet is those websites that will they’ll tell you every single thing about what everybody’s doing there’s no way to hide it online okay so when my favorite sites the website called similar web Kampf yes I’ll write that down similar web com it’s a really cool website that will actually show you where people are getting their traffic from so I go to similar web comm I type in the website URL the the people aren’t funnel hacking so I type in Venus factor com I click on a search button and then boom it shows me all the data about what’s happening on that website okay so for Venus factor like star shows they’re getting between one and three million visitors a month right now Cain’s another funnel so people ask me how do they make 100 grand a day Russell Mike forgetting like three million people month on the website I sent that Harvey that many people and then what’s cool if you scroll down a little bit they have a section that says the top referring websites who’s referring them all the traffic and looking I’m like this is so interesting I look at the number one is live guru comm number two is natural news.com where throughs Newsmax calm they kind of go down from there and I’m looking at Mike I don’t know what life guru thumb is I’ve never seen that before and from that little green bar looks like I don’t like a third of their traffic’s coming from theirs to me a million people a month are coming from my Fuhrer calm I didn’t know what it was so I went to life grew calm and I came in as just blog and I’m so confused to blog about like finding love and being happy and losing weight and all the stuff I’m like that’s weird and looking around all sudden I see this banner out of the bottom it said five foods not to eat in the picture of a banana I was like huh so I clicked on it and guess where it took me Venus factor calm really cool then you go back to similar web and people scroll down a little further it’s talks about all this flavor ties there’s a big button that says show the ads I call us – show me the money button you click on that button and guess what it shows you all the ads that they have ever ran from the beginning of time till now now this is the free version of the site if you upgrading you pay for the paid version not only to show you all the ads that ran and say this Saturn fight two weeks I me never saw it again but this bad has been running for 728 days and it’s still alive right now and what do you know about NAB has been running for 728 days it’s still alive yeah you know one of two things either their venture back then there’s burning money they hate money and be number two or number three it’s actually working right so that’s kind of how it happens so if this happens I know right I know one of two things number one I know exactly where they’re advertising and I more – I know exactly what they’re saying to get people to click on the ad to come into the funnel okay now you’ve been paying attention so I’ve talked about so far if we have all this information where they’re advertisements saying what do you think we should do it was just coffee yet no we shouldn’t coffee shimano it works you’re close okay we’re gonna model the ads model where they’re how works K so for me the next step is going in my banner ads design so when I do that I’m gonna model the message I’m gonna model the design them in tomorrow the sizes the place I go to get my banner as designs website called $20 banners calm and it’s gonna show there’s always some insight here oh so how much the banner that’s cost there are you serious like it’s called twenty or better speak I don’t know what else to do for you people anyway so your $20 banner calm you show them the banner ads the people you’re trying to final hack say I need something similar I don’t want to copy but something similar so I went there 20-hour banners are showed on this and then boom for twenty bucks they made me an ad that looks very very similar and once again notes I didn’t copy anything right they had a pretty girl I have a pretty girl eight a purple headlight I had a purple headline that’s my own purple headline I instill it iced modeled the look and the feel in the layout because they proven for whatever reason on that website the people that are clicking they click on that so I’m not gonna try to reinvent the wheel I’m going to model it okay and then after had the banner I’d done then I go back to the exact same website that they’re buying ads on and I buy ads on as well how many I just had a little ha moment right there okay now there’s there’s a lot of ways to drive traffic into funnels and you should be doing all of them right now for me like most of the ways drive traffic they were complicated and hard and they take technical people right when I first got started with Google ads and I started I tried to do Google as it was so confusing I was trying stuff and I just it was weird okay and luckily Google him and slapped everyone like all thank heavens on to learn it the next thing was señor h1 tags and title tags and linking all sorts of stuff and Google came and slapped it like five or six times and caked everything out I was like oh thank heavens then face that came around face looks easier but it still like above my head John on my team who’s actually right down here he actually runs the Facebook cats cuz he’s smart to figure I can’t figure it out this strategy right here you guys this is something I can do all I do is like where are my competitors getting all their traffic from oh this website I call the Doodlebug hey man my competitors are all my ads on your site he’s like I know I’m like can I buy an ad as well he’s like yeah they don’t care they just want the money but how much does the cost she tells me that how much it cost I sent him some money I’ve emailed a picture of my banner ad and within 30 seconds my ad is being displayed on the very same website okay all of a sudden percentage of all that traffic was going to my competitor site starts coming into Maya now instead and if I’m gonna pay more guess what they’ll do they’ll kick him out okay that is the key you guys alright I have a question for you guys let’s say you follow this funnel hacking process right you found a funnel that works you add you model then you made your own version you didn’t copy be modeling made your own version then you found out where these guys are getting all their traffic from and then all you do is you go the exact same website they’re getting traffic um you model it do you think that they’re having success you can have success as well yeah okay and some of you guys are looking at this you’re looking like the stager and Venus factor right like they’re making $100,000 a day how many a scene you’re like I just don’t know if I could do that okay that’s scary right hundred grand a day I keep me I’m like I don’t know if I could do this that’s a lot but here say if you do this process right when we model works right and let’s say you totally screw it up and you only make ten percent of what Venus factor makes you only make an extra ten grand a day how many has an extra 10 grand a day be pretty awesome yeah so yeah it’s looking like 10 grand a rose last like what three and a half four million bucks a year like that’s still like I can get there but not yeah I’m gonna 10x but I know it makes a little nervous so my question let’s say you try this process and you totally totally screw it up you only get 10% of the 10% you only make an extra thousand bucks a day thirty thousand dollars a month and me as next to thirty thousand dollars month to radically transform your life right now it’s awesome huh how many you guys look in the same man I still know I’m not a techy guy Russell what if I totally totally totally screw it up Nili a 10% other 10% of the 10% you only make an extra hundred bucks a day three thousand dollars a month what would you use through the next two three grand a month that cover a car payment some student loans or to buy you a new car the car you really want okay I want you to understand you don’t have to get this perfect to be successful okay even if you mess it up you still have a funnel it’s gonna work for you Pam let me ask you has a question we’ve been going now for a little bit over an hour and it’s been so much fun but how many guys are feeling a little bit like this right now I’ve been told by a couple people I talk really fast no I remember the first time I spoke in the event I was so excited and I was nervous I was like like I normally do and some guy came out afterwards like roughly I was amazing I feel like I had a fire hose when I’m out for the last hour and I was like oh man sorry and then someone on my team sent me this picture I was like that’s what they feel like after they hear me speak and so I don’t want you guys to feel overwhelmed obviously covered a lot of stuff because I have an hour to share with you this entire process they can literally can and will 10x your business next 12 months okay but as we were putting this whole thing together I asked her and as I look I I don’t want to leave people here like there’s stuff you need you need to click funnels can you need stuff I’m like I create a really special offer where people get click funnels for free we give all the train everything they need together and he said you can do it on two you can offer based on two things that number one I need to ask their permission so he actually goes okay if I spent out 15 minutes sharing he has a special offer I create just specifically for this audience all right cool I was number one who’s number two thing you said Russ you spoke last year’s TEDx event you got a ten extra offers gonna be least ten times as good all right man I’ll do my best so here we go so we created a really special package insanity as everything you need to be successful because I know that a funnel is the key for guys 10x to your business next 12 months I’ve seen it hundreds and hundreds and hundreds of times I know for you guys it is the key okay so what we did we created a course called funnel hacks the way you can get when you guys invest in this final hacks train today a bunch of cool things the first thing to get your click funnels for free for the next 12 months I mean it’s not click phones for free for next 12 months yeah that means no monthly payments for next 12 months you can use it you can build a funnel build 100 little thousand funnels yes have it Kevin now what that means the inside of clickfunnels look out you’re able to build all types of photos you can build opt-in funnels to build lists you have sales funnels you’ve got webinar funnels your auto webinar funnels product launch funnels membership find funds you have funnels generate leads the funnels to sell your products like as many funnels as you want okay that’s the exciting part the second part is it’s exciting is that when you get your click phones can’t you also can be ale to get rid of a lot of things fact our average click funnels member right now saves over $1,000 a month the second they start using it because all it does they can get rid of okay here’s some of the things you get rid of the second you start using click funnels you get rid of your landing page software your split testing software you get rid of your shopping cart you have your email autoresponders you can read your text message autoresponders you can automate a webinar software you get rear affiliate software you can cancel your member says I thought software you can get rid of Photoshop you can delete WordPress you can get rid your web site hosting you can fire your programmers fire your designers fire your webmasters and a whole bunch more yeah those programmers they just want to handcuff you you break it free I was saying out dream gracio see two hundred million dollars so in real estate training hangouts in two days ago he said went from having a tech team of eight people to zero programmers now because the clickfunnels saves them hundreds of thousands of dollars a year okay I guess that quick phone should never cost you guys money you guys this should always be something that’s free okay I guess that the average person stays over a thousand dollars a month the second they start using it and somebody I sit here and say that quill Russell what if I don’t even click photos account I’ve already final hack Chris was awesome or you’re like I bought this last year Russell what do I do again it’s a couple things first off don’t stress that if you bought a last year it means to spend twelve months of your free thing is almost up okay normally in the past we do not let people have this offer again with another free year for today for you guys only we give that opportunity okay so if you get started again today will bump out your building for in another year so it means you guys have basically two years for free because you’re 10x member is that awesome cool a second levy already have a click phones account don’t stress out what we’re gonna do is means we’re gonna upgrade your account to the highest level and you get click funnels for free for the next 12 months okay so here’s where you get so far you’re gonna get a 12 month account click funnels toda value three thousand five hundred sixty four dollars second thinking we give you guys access to not just one training course but to those who bought last year got final hacks I’m gonna give you funnel axis shows you how to go deep and how to get inside people’s funnels figure out all this if I showed you how to find out what funnels are working how much money they’re making where you find these people I help you reverse engineer so you know exactly what to build and the second course would we’ve never offered this before it’s called funnel builder secrets this is what you give the person on your team is gonna be building funnels if you’re like I’m not techy I don’t know what to do give them this this gives them all the technical information all the training everything you to be able to build a funnel okay inside the 6-week funnel hacks masterclass we’re gonna go over a bunch of different things if I go opt-in funnel sales funnels webinar funnels all the way off Arliss product launch funnels membership sites and a whole bunch more but cool thing of this training is that the first part of it is for you guys as the entrepreneur as the salesperson I’m gonna talk about the strategy on what you’re doing while you’re doing it and the second half is a techie part so if you don’t wanna watch it you can bring your tech guy your tech gal they can watch it and they can go and build the funnels for you some guys Russell that’s cool but I don’t have a tech guy or tech out what should I do we don’t take our tech gal send one of your kids and I promise you I’ll make him the most profitable employee on your team I said that joking but Forbes Riley was here two nights ago I met for the first time right there and she came to me said Russell Brunson and she gave me a hug and she says you have changed my life I was like are you kidding me like you’re like real famous I’m like internet-famous you’re like a legit like famous person you said this is my daughter right here so she’s I think 15 or 16 years old she says she’s build funnels for me for Joe Theismann for a bunch of people it works I met twins that are 12 years old both of them have a click funnels count ball from go funnels okay it’s just so simple your kids could do it so if you don’t want to do it bring them have them be your funnel hackers have them though the funnels for you it works yep now I have some success stories people have gone through this we got tons I’m gonna share a couple really quick first one says Liz Benny Liz was just like you should sitting in a room kind of instance she had heard this me talking about all this crazy final things that she jumped all in she said with our new and she built the first funnel she said with our new funnel which is a webinar funnel this month we have 35 new clients and 900 I send dollars each now then from a perfects run tried to get 100 new clients this month alone it’s not awesome I’m not gonna math but 100 people 997 like that’s a lot of money right now um this to me I was looking at saying like 100 grand a month like I don’t know if I’m if I can do that but I promise you if you – Liz that four months ago before she her four months before she launched this she wouldn’t believed you either I had those conversations with her and she’s like I don’t as possible and then she did it now what’s exciting if she did hit that she had a thousand dollars a month and since then she’s hit our two comma Club screens because she did what hundred thousand times 10 million – comma Club she 10x it this is the process you guys how to do it yeah two people got it alright number two this is Mike Stan’s like no Mike was the greenest green newbie I think I’ve ever met ever I’m talking about these things he’s like I don’t know what I was talking about he’s like cocky really fast I don’t finals are I don’t think I knew what a website was he’s like I’m all and I don’t even care I’m in so jumped in and he went through the training said I’d never had an actual funnel before click funnels I fall in Russells instructions ton of my cell phone but my first ad and on my very first try sold eight people my front end and two people bought my $197 upsell that’s awesome right so you guys are like looking like he made 400 bucks Russell that’s a big of a deal right what kind of success stories that I want you to see what he said he said on my first try honey it’s been trying to get this internet thing figured out for a while Haines’s net more than a month or six months or a year or more would have been worth to you to be successful on your first try it’s worth a lot okay next assignment crier slide moves down Australia Simon he said I found if I follow the funnel system I found a phone I like that Marlin and I’m a very first test we doubled over on our Aspen put $1 in and two hours back out now share this one because people always ask me Russell my funnels and what’s my advertising budget it’s like a million dollars a month on ads Chris my leg let me ask you a question okay let’s say you follow the funnel Hawks process away it shows you you found a funnel worked you modelled it you start driving ads and you put a dollar in advertising it on Monday and you get $2 back out on Tuesday what do you think your budget should be you go well if I put $1 in on Monday I get $2 back out on Tuesday I want to put in two million dollars a day I said exactly I can you have a funnel that worked you don’t have an advertising budget okay people asked me how are your ads everywhere Russell I don’t have an advertising budget I can spend as much money as I want all day long every single day except when my leads could pay me before I do some click funnels that’s the key you guys that’s why this is so powerful if you want a 10x your company do you want to destroy your competition this is the key this is how it works okay I got a really quick one last video I wanna show this is from drew Canole he’s the owner of Orianna fied he’s the one who went on I told you that we 20x his company here number one through the funnel this is a quick video from him and I want to share with you because you understand business isn’t just about like money that’s awesome but it’s about the vibes we affect I want you to hear from him how many lives were affected because of his funnel now you want to give you kind of your experience about the funnel stuff that I went through with that with you guys absolutely so what was it about four months ago I bought the book 108 split tests and I was looking through this book and I’m like this book is just loaded with goodness I’m like in the back of my mind being a visionary you know you have all these ideas as entrepreneurs right everybody in the room has a thousand ideas in my mind at the time I was like what if Russell could come here and help the FitLife TV team build our supplement funnel and the different things that we’re creating because at the time we were doing well like Jamel said over a million dollars every year but we wanted a 10 exit and take it to the next level so Brunson came out he spent the entire day with us he just blew our minds of the content that he was delivering and we were in our conference room we didn’t even have a whiteboard in the conference room he was poor guy was drawing on the windows in this place and he mapped out the entire strategy the entire funnel for the product launch that we just put into play and literally within two weeks I mean it sweet end next we 10x our business or more and we have pre-orders coming in now that’s essentially going to pay for all of our product for like the next year and a half it’s ridiculous so I believe in it I think it’s absolutely amazing what he teaches what he’s telling you guys to do it completely can radically transform your business if you just listen and follow with it instead of trying to be creative and you know putting your touch into it you know follow the pros that have been doing it for over a decade and that’s exactly what we did and now we’re not only making more money but our mission and purpose here is to transform 10 million people this year and we’re well on our way to do that with physical products outside of just digital so you’re touching those lives through us my man I don’t appreciate you for that so thanks very cool all right notice it takes like three times that was even planned but there you go 10x alright some guys out there saying there’s Russell says cool about kind of this startup phase right now I’m a product yet you ever probably get don’t stress out at all in fact in the Train the very first thing we go through is like how to get started without a product cab there’s two specific trains the first one is talking about opt-in forms how we build lists and build leads kantha tons of friends who make over a million dollars a year who don’t even have their own product okay you don’t have to have your own product you can do this by generating leads selling your fry selling other people’s probably sell grass products so my products like you don’t have to have a product so the very first one shows you how to build huge email lists you can sell other people’s products so if you don’t have probably go through that training first if you want a great prop you have no idea how to do it we also have a fast procreation training I’ll show you exactly how your product entire product line built out in a weekend okay so if you’re on a product that can no longer be an excuse for you is forever gone because now we solve that problem for you as well yeah here’s recap what you get first thing you get is the clickfunnels 12-month enterprise account for free then you get a six-week funnel X masterclass the funnel builder seekers total value six thousand five hundred sixty one dollars so well she has a be successful I want to make sure that there are zero excuses I want every one of you guys attend extra company next twelve months I want zero excuses what else he has need oh what about more traffic okay now I told you guys before about one of my ways I get traffic which works really good but there’s a lot of ways to get traffic I’ll stirred you two guys the story about John Reese and his million-dollar day so when he made his million dollar day he was selling a course called traffic secrets and traffic ‘obviously changed stuff here so a couple months ago Dharma back through and rebuilt the entire training program and actually bought a copy from him and it was like insanely good he didn’t go through it one or two or ten traffic tourists I went to a hundred and twenty five different ways to get traffic which I don’t know that was even possible and I went through trade I was like dude this is insanely good and I called him up I’m like John I’m gonna be speaking at the 10 X event can I give everybody in the audience of free copy of traffic secrets and guess what he told me you said no huh what dude everyone needs this this is free on the Middle East for the rest of their lives he’s like I know but I I this is my course I sell it I was like okay what would it take for me to be able to buy the company from you so I could give this to free free to everybody here he’s like dude you can’t I don’t just sell Mike and we went back and forth and recently actually paid John just shy of a million dollars check this out these are actually the wires took me seven wires apparently banks haven’t really can’t wire a million dollars in the one so these are all the wires centralizers into John and I bought the traffic seekers company from him so I own it so any thank you very much grant oh man 10x my offer so I wrote a million dollar checks there you go anybody who gets started today you all see a lifetime access to traffic secrets for free I recommend don’t try to do all 125 traffic sources at once pick one implement it driving your phone and when it’s working then do the second one and keep doing that until you got so many leads that all your competitors are dead or gone alright ever that works Kevin so what you’re gonna get it means you’re gonna get quick photos a 12-month enterprise having clicked on the six-week forelocks master class the funnel builder secrets also get traffic secrets total value of eight thousand five hundred fifty eight dollars well she hasn’t be successful again I want zero excuses I want ending I want everyone he has a 10 X next 12 months what else she hasn’t be successful what about the copy this is the part lighting is mine I know about yet but the copy is the most expensive part okay for this front layer it cost me $20,000 and what is copy copy are the words that go everywhere right so there’s the headlines on your page that’s what you say in the videos it’s the sales letter for the upsells it’s the headline there it’s the videos it’s like all the copy or all the words okay on the funnel pages but also you have in your ads right like every single ad you have to copy after copy you have a copy copy all the words in the ads the headlines and things like that right then you have sent out emails like what are you saying the emails like I don’t know we send emails somewhere did buyer didn’t buy take what do you do those the emails as well all that stuff is copy okay no copy is probably the most expensive thing that you can get this out there inside of funnel say it’s crazy expense in fact here’s some sells ours I paid for recently I paid $20,000 for this sales letter 20,000 for this one oh by the way that one didn’t convert so I got zero dollars back from it 15 grand for this one 15 for this one 15 for that one and 15 that one typical sells anywhere from 15 to 25 thousand dollars or more plus royalties okay it’s expensive so I got really annoyed by that because most people don’t have that kind of money and I like they I need everyone having successful funnel so how do we how do we hack this so we developed a new software program but I did not offer 10x Laster that is here today and it’s called funnel scripts okay now funnel scripts are literally it’ll write all the sales letters the ads the emails the webinar slides and under 10 minutes and it’s as good as most the professional copywriters that I’ve ever hired in them in the past which seems hard to believe I’m gonna show you why it’s true so the first thing after you guys sign up today you’re gonna log in to funnel scripts and on the left hand side inside here you see here’s all different scripts that are in their ads Facebook ads emails like you see there’s tons and tons and tons on so you pick one of them okay so first example I pick headline and this is my partner with this in this project names Jim ed where pictured him Jim literally went through over 10,000 of the most successful ads in the history of all time all the way back from like the beginning of our founding fathers of direct response marketing up to today and he went through he built software he says okay here’s the top 500 highest converting headlines of all time he said like if I took these two things out and asked a bunch of questions I could create this headline for them I create a whole bunch of them I did it for the headlines for emails for webinars for athlete for everything right then you log on to funnel scripts and you can scroll down here it’s gonna ask you some questions about your business this is the headline one so you ask your audience your main topic your main keywords you fill out this form takes you five or ten minutes you click on the build button boom and it pops out three 150 and 500 headlines for you the highest converting headlines in the world with your product your services weaved into them then all you got to do is just copy and paste it pasted in your click from space and instant you have the best headlines on planet earth to selling your products for you is that amazing yeah and that’s right there that’s just look at those headlines all those headlines that popped out that fast for me okay that’s just headlines but same thing for Facebook ads for your emails like all the coffee and all your pages please take care of I’m gonna give you guys 12-month access to funnel scripts for free as well that’s how good all right some you guys like well Russell what if I do you have funnel scripts this isn’t fair to me so this we’re gonna do I’m gonna continue to over deliver if you already have funnel scripts I will take wherever you are now it will bump out your billing for an entire another year see another your funnel scripts are free that okay people deliver alright okay here’s a recap oh yeah you’ll get the 12-month enterprise gotta click phone six week funnel Hawks masterclass photo booth his secrets traffic secrets funnel scripts of total value eleven thousand five hundred fifty two dollars how many I remember that number we began this presentation we talked about it talked about a she has all for eleven thousand five hundred fifty two dollars and if you have that I may give you guys the Billy 10 extra company next twelve months I know it without a shadow my dad I can attend X every one of your company’s next twelve months if you have this process you have this package I know it now obviously I’m not gonna charge you has eleven thousand five hundred fifty dollars even though you all committed to it earlier today but I have a question let’s say I did charge you has eleven thousand five hundred fifty two dollars and if all that this did was finally give you a funnel that was profitable where he couldn’t dollar advertising in to get two hours back out would it be worth it yes I don’t think as a person this room won’t give me eleven gratified Bill in funnel for him okay now if all that this did was help you to share your message your product your service up two more people would be worth eleven thousand five hundred to two dollars yeah guess they’re more than that a day on Facebook astronaut just hanging by message out to more people okay if all the students give you the ability to cancel all the monthly tools you’re currently using glue together your funnels fire your webmaster your program your design get rid of all of them would have worth the eleven thousand five hundred fifty two dollars to free yourself forever yeah the average click for members saves over a thousand dollars a month you guys okay quick for us never cost you a penny it becomes free okay so when I was pricing aside two choices the first option was go steep as possible and try to sell everybody in this room the problem with that though they didn’t really incentivize me to stack on the value for you guys okay now what’s interesting is this since we’ve launched click funnels head we’ve had 37 people who’ve launched companies trying to beat us 37 people how do I know that every time someone launch does when I get 800 emails never I know dude they’re trying to and the headlines always like click funnels killer we’re gonna take him out and guess what they do they try to undercut us in pricing right for $100 lifetime access you get access to our funnel builders way better click funnels guess what happens to those people those companies those companies go under every single one 37 are now gone wonder why they can’t support their members ok I spent over two hundred fifty thousand dollars a month every single month to some programmers to make quick funnels better for you every single month you will notice everything logging gets better and better and better okay we have over a hundred and twenty full times support people to support you so if you get stuck or your technical person is stuck you know I don’t know what to do if a hundred twenty people to back you up you will get on your thing and help you with what it is you’re doing okay so because of that obviously requires a little higher investment in and you guys but we’re building a foundation for you to 10x your company okay and so in exchange for a little more money we can we can put more resources into guarantee your success okay so my question for you is this for each of you for your company for your business what do you think one funnel would be worth for you it’s CPA for all you guys if you had one successful sales from what’s that worth extra is an extra $10,000 a month for you extra $100,000 a month for you or more if you know what that number is how much would you pay to give you a funnel to make an extra ten grand a month or a hundred grand a month or more how much did you pay to get that one perfect funnel can this fund right here myself in front cost me twenty nine thousand dollars to build this funnel i me a CB 29 grand if I give this funnel right now not many of you guys are let me put some perspective okay it cost me twenty one twenty nine thousand dollars before I sold the company it was making seventeen thousand nine hundred forty seven dollars per day it’s 500 thousand dollars a month is six million dollars a year the people about the company bought it for a lot more than the 29 grand how many guys would give me $29,000 if I gave you company is making six million dollars a year Oh change this perspective right the funnel is the key you guys okay in fact these little book funnels they’ve been worth more than a hundred twenty-seven million dollars of the funding to me that’s the power here’s getting this you just took one $20 and funny I build a funnel way beat them both of them we’re gonna be the next ones too okay so you see right now people pay me to and fifty-thousand launch plus royalties just for me to set up a single funnel for them okay that’s the value where I’m trying to give to you guys here you guys understand that this will 10x your company faster than anything else you can dream up fashion anything else you can do is better than the hiring of ourselves but Ike this is the fastest way 10x your company so you can see why this in the screaming good deal at the eleven thousand five hundred fifty dollars the each of you committed to earlier today okay outside of the event we sells for five thousand nine ninety seven dollars but because I truly believe and I truly want you guys each to ten extra come to next twelve months when he Isis to everything talked about today for just one payment of two thousand nine hundred ninety seven dollars now I put this in perspective yeah so always get signed this hour cheering on this respect if you ought to click for him right now and you want to get the count you guys get for free snacks twelve months at three thousand five hundred sixty-four dollars okay and you guys get it for free with your investment today and this isn’t something I made up to go to cliff loans might come right now to a nice and dollars a month we have over eleven thousand people right now on that plan okay you guys get for free for next one month now for all of you guys who are sitting here with me today who’ve just heard me talk about something you’ve got two choices Kemp your first option it’s don’t do anything yeah that was awesome Russell as exciting I know I need a funnel but I’m gonna go a lunch and you can do that if you want to okay the promo says if you do that the nothing’s really gonna change okay we’re not here to dabble and to think about over here to 10x our companies right that’s the plan so your second option is it’s just pony up with this tiny little investment today compared to all the value in return just give it a shot just see if it’s gonna work for you okay we’ll philosophy here my company says if we can’t make you money we don’t deserve yours okay so we’ll give you guys money back fact we have a money back guarantee 30 day money-back guarantee and the way works you signed today if you don’t like for any reason at all I don’t care for 29 days 23 hours and 59 minutes um today just let me know and we’ll give your money back I want you guys understand this is not about me whether you invest today or not it will not change my life one iota I’m not gonna buy different car nothing will change for me but I promise you that everything will change for you this is about you this investment will change your business and it will change your life so the question for you is this is it worth gambling a few minutes your time to check this out which even if only does half what I’ve claimed her in today’s training will literally pay for itself the second your very first funnel is live so what are your other options other options you want try tennis you’re coming next so much you could go back to college I was just in some math on this you were just Stanford is $189,000 even guess your best case scenario is best case starting salaries sixty seven thousand dollars a year it’s not better for Princeton Harvard Cornell so you can do that you’re not gonna text your business or eat your Alex Leila did and they got started okay they launched their first funnel in April this year and within a month they passed the two comma Club and within eight months they made over ten million dollars okay and the same thing could happen for you when you guys are willing thank you all right so here’s recap what you get a 12-month brand price scanner click funnel six week four locks masterclass funnel builder secrets for traffic secrets funnel scripts told about eleven thousand five fifty dollars but I got one last thing I want a 10x what you guys are offering our bonus our main key ten exponent so this is the bonus for those who get started first thing is what we call our unlimited count inside your clown by default you have seventy funnels hundred thousand monthly visitors those who get started and break I’m gonna dub I’m not getting double wait a 10x is for you guys so we’re gonna give you unlimited funnels means you could build a thousand funnels your account or not gonna charge you any more we’re gonna give you unlimited traffic in your funnels you can get as much traffic it’s not gonna cost you any more and also my priority support guys will have your back that means if it’s 3:00 in the morning and you’re stuck message then what happens a login account just do it for you or they make you video showing you how to do it value that’s priceless plus a couple other things anyone to get started in the break I also get to say you’ve learned my QuickStart coaches amused you get back home you give us a call with someone spend an hour with you on the phone getting your phone set up with you that way you can hit the roads running fast to end this out you guys or less thank you [Applause] so once again and then while and last recap everything you get tell you guys you’re gonna get the 12-month County clickfunnels six-week frocks master classes funnel building secrets traffic secrets funnel scripts the 10x bonuses taught about eleven thousand five fifty dollars you get it for two thousand nine nine seven dollars thank you guys again for having me I appreciate you I cannot wait to 10x your company’s next twelve months thank you everybody [Applause]

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10X Growth Con Russell Brunson 3 Million Dollar Presentation

10X Growth Con Russell Brunson 3 Million Dollar Presentation

Dean Graziosi talks with Russell Brunson about his book Expert Secrets

Dean Graziosi talks with Russell Brunson about his book Expert Secrets

“If you’ve ever searched online on how you can make money, create a side income, side hustle, or take the current idea or company you have and actually make money. Literally there’s no better thing you could be watching right here & right now with my buddy Russell Brunson and his new book Expert Secrets! You now have the opportunity to jump on this wave of billions of dollars being spent online and be the expert… to fine-tune a skill you have and share it with the world.” ~Dean Graziosi

I’m actually running a special promotion and you can get a free copy at ExpertSecrets.com. You just cover s&h and we’ll ship one out to you. I’ve literally spent over a decade of my life studying thousands of experts around the world and this is the collection of all of that knowledge – tested and proven. We used this same process to take my company from zero to 100,000,000 dollars. It’s an exact blueprint and it’s something I think you guys will love. Just go to ExpertSecrets.com and get your free copy of the book.

all right if you’ve ever searched online on how you can make money create a side income side his hustle or take the current ID or company haven’t actually make money literally there’s no better thing you could be watching than right here right now when my buddy russell brunson an expert secrets so you have the opportunity to jump on this wave of billions of dollars being spent to be the expert to fine-tune a skill you have and share it with the world and if you don’t if you’re one of the few small percentage you think you have nothing there’s people around you that do and you’d know the technique on how to maximize and monetize their expertise and maybe you could partner with them on how do people get this book um actually write a special promotion get free copy at experts secrets calm these cover shipping and handling we ship went out to you and let you have everything that this is a decade of my life studying thousands of experts around the world we use the same process to take my company from zero to a hundred million dollars it works for any business it’s a blueprint and it’s something I think he has will love so expert seekers Commons we get your free copy of the book

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Dean Graziosi talks with Russell Brunson about his book Expert Secrets

Dean Graziosi talks with Russell Brunson about his book Expert Secrets

Physical Product Sales Funnel ClickFunnels Including OTS and Sales Copy #Funnel Fridays

Physical Product Sales Funnel ClickFunnels Including OTS and Sales Copy #Funnel Fridays

On this Week’s Episode of Final Friday, we will be showing you step by step how to create a Physical Products Sales Funnel using clickfunnels. Watch Over The Shoulder as Russell Brunson and Jim Edwards not only build out an E-commerce Marketing Funnel but show you how they create the upsells and sales copy!

was a Facebook what’s up YouTube what’s up everybody Jim Edwards calm King Tut today I’m Pharaoh Jim I’m not King Tut I’m Pharaoh Jim virgins way cooler that’s right hey how’s it going Russell we haven’t done this in a while with who we’re back I know we’re back I’m excited and we got a big update coming in from Friday’s calm next week um look for that but uh yeah so right now those are on phone Fridays is we ain’t got every Friday we build funnels there’s so much fun yay and Jim wears off man so Jim for you yes scraggly one last time you shamed well it’s funny you should ask Russell because I’m not going to trim my beard anymore see you notice over here I have what all good funnel hackers are working for a first-level award called the two comma Club well you came out with another award called the eight figure award and I am NOT going to trim my beard until I get my eight figure award and I really have a sinking feeling in my stomach right now that I just said that because I’m committing in front of like thousands of people and now I’m gonna be looking like ZZ Top we’ve got to get there super quick if you don’t have funnel scripts you need funnel scripts please buy it for Jim yeah it really just sank in right now that we got to get busy official is hard-coded it’s on like eight platforms you can’t ever like take you back now no oh my gosh okay what do you wife about your new goal oh yeah she knows she’s very much a supportive of it she just not supportive of the beard thing yes she likes the money she just doesn’t like the beard scripts today twice my once real friend otherwise you know you were the sprite commercial where the guy had the the beard comb over yeah so you could do that totally we were talking the day by making like eyebrow comb-overs because i comb it back that way anyway who knows what happen it’ll be awesome I’m gonna I’m gonna put one of those Jedi braids rat tail braids and and do like Jack Sparrow and have little bejeweled I’m gonna be jeweled the thing if it gets more than six inches long you promised no I don’t promise that all right so wait for Friday works about 30 minutes show you guys we’ve already four minutes into it we got 20 minutes villa entire funnel funnel game building today we’re gonna be making a funnel about a home gin kit now what makes this truly special is the fact that neither Russell nor I drink so we’re gonna be making a funnel for a make your own gin at home kit courtesy of Dave can boot your linen bomb who is also a member of your inner circle now I don’t want to sound really dumb but I’ve heard of gin I don’t really know what it is is that embarrassing gin is lick gin is a type of liqueur actually used to be my favorite liquor before I gave up drinking and it is used to make martinis as well as the extra delicious gin and tonic so the cool hipster thing now to do is to make your own gin at home and make it all flavored and crazy and cool so what we’re going to do is take this from just something that would be a fun do it yourself do it at home project and turn this into a gateway to a whole new social life as well as a financial empire for Dave tambuti Linda mouth Luigi from Dave kombu kombucha to Dave gendamal if making some bigger than this can boot tickets I can’t date Dave gin master kombucha Linda batten I thought kombucha was his real name I think he legally changed his name are you serious I know I say he’s like you say my name wrong I can’t pronounce the word anyway came to me so we’re making some gin that’s way easier to produce the kombucha can boo chicken that thingy yeah fermented fungus or whatever it is yummy I know they think about this too is this is just on the Amazon right now right so we’re taking off Amazon and turning to a funnel because every single person who’s on Amazon is losing insane amounts of money because fuck Amazon uses funnels but guess what they use as the backend your kid was on so I guess like hey people buy this also buy this they try to sell your competitors products for you so make it a funnel you can sell your own products you make more money and yeah so yeah which is awesome so do you want to get the white board out and kind of draw out what the funnels gonna look like and we’ll get as far as we can yes and while you’re doing that I’m gonna show them just real quick on Amazon his product on Amazon then you can see that he’s doing real well on Amazon he’s got the real gin making kit real homemade gin and kit and stainless steel personalized class we’re making delicious Martine Jindo tonics spirits and cocktails at home botanicals recipe I’ve never dub dub dub dub dub not so they’re doing well but he can do better so we’re gonna help him do better we’re gonna help him move so many gin kits they’re gonna think about reinstituting prohibition even though I have it upside down all right Russell are you ready all right I got this all planned out well okay I’m sorry I’m like being the takeover Pharaoh today but here was here was my thought that what we could do on this plus I already pre did the video sales letter I’m super excited for you guys to see so basically it’s gonna be a it’s gonna be a video sales letter on the front end it’s going to have an immediate order bump or excuse me it’s going to have a well it’s gonna have an immediate order bump of four liquid courage shot glasses and then the first oto is going to be customized martini glasses oh yeah oh dude I’ve got a whole bar full of customized glasses that I’ve never used but we had to have because we have a bar and I don’t drink and and then the second OTO is going to be a case of yes so now what’s the song um yeah it’d be a video I’m not on time to make it but it’ll be a video sales letter for the show in the got the the Shonan and then the the second OTO and this is super sweet this for the hardcore a case of liquor bottles with your own customized liquor label on them so all you have to do is fill in with your bathtub gin and you are a star you are P Diddy that’s awesome bathtub gin Zico so this he is he actually selfies right now that real thing were no but it’s easy it no but he will because we’re making his funnel he has to do what we say alright alright so the way this work she has about twenty minutes about the funnel between the actual entire funnel and the coffee for the funnel if you just have comments or ideas please post in the comments below we’ll try to add that into the show as much as we can but this is our first time taking public comments we made mess it up there we are alright so I’m over here screen sharing all right so here’s my little countdown clock when this is zero it stopped building so we’re gonna go as fast as we can and it’s officially starting now – yeah so the so what do you want tell me what you want from me you want headline or what well you said you set up the funnel first and then I’ll give you a headline yes and I sell product I am going to be building a sales funnel this is called gin demo any kind of thing so there we go if your undies at home when you’re building your funnels that’s why you’re not succeeding as much you could be alright and if you really want to rock you need a you need a magic wand just like this to wave you’ve got the magic you can outsource the magic wand to just hire somebody for three bucks an hour to stand over you waving it okay real quick so this air here there’s three pages there’s this page this actually has to be the order form page them to the order form on the actual page by coming to click funnel ease here I’m gonna delete the squeeze page because I don’t need that I’m going to delete the sales page gonna make the order form the actual sales page I’d leave those two and then I need to add in an OT o page go to your number one create that one right here the first thing is I think where my whiteboard doodle is and then I replicate here on the left hand menu so I am OTO number two boom I move that up and then kill that a corporation page so now this looks just like that also paid to have a for confirmation page right here this basis says thank you that’s orange page so now one two three four pages I’ve got one two three four pages here so whiteboard doodle matches funnel doodle that means we can start building okay tweet we have to ship this stuff out right so I need let’s see I’m gonna use what the templates that she can looks are good yep I checked already what I’m gonna do oh no this is a kind of a cool fancy-pants one I like that that goes with our theme to a liquor and partying the whole liquor party works I don’t know it’s been a while but I think so or for my this before I know the template this is a taco design all right we’re building off for this today guys this is kind of exciting alright so this is actual image too so I’m gonna save this image I’m sure I’m gonna be using it then image I think of gin all I think of is the Snoop Dogg song about Jimmy juice that’s how up-to-date I am with like the cool kids and what they do on the weekends you know the thing is it’s not even noon here take it easy people I know alright dude I got so many awesome headlines here already I am just I am positively giddy with excitement because my my stuff is going in video sells thing we gonna like rap out the the gym kit video eventually so what I’m gonna do is show you guys the I’m gonna show you I actually did on two of the two of the I think four or five different headline scripts that we have in funnel script so the first one I did was the million dollar sales headline scripts filled it all in so keyword topic private-label look private label liquor target audience partiers homemade gin actually want to take stand out from the party crowd big benefit they wanted life the party enemy they face being the same old thing we click build so the life of the party the smart way uh how do I love this one because I thought of the bulletproof coffee had a bulletproof your homemade gin homemade gin guru tells all little let’s see sneaky tricks that can save you big let’s look at the other one here too I had some other ones I this is the killer headline one at last the quickest easiest way to be the life of the party fast I like that one mm I will add that to the clip bin which is an amazing feature of funnel scripts let’s whack this one let’s whack it again let’s whack that button until it falls off so let’s see show the offending bad yet I don’t know if you can go that deep yet and Google Hangouts which is YouTube I think YouTube I’ll tell you another one that I love this one was how to be the life of the party with your own private label liquor oh I think you really cool the upsell later on to exactly how to be the life of the party even if you’ve never mixed a drink before um to me couple though somehow use a subject like a headline a sub-headline underneath here okay see all right well I’ll just send you these to you to start will download selected because we love downloading selected and okay and then I’m gonna give you this one here too as well come on now then my browser doesn’t want to I got too many things going I guess it’s time to upgrade upgrade to a Mac Oh I need you come with upward bathroom my goodness what what what what what what am I gonna say to that I’m just gonna say you know what it’s Westie blunts and said that I’m gonna let it go let it go this morning kids watch Instagram I was not seeing let it go with my daughter in her frozen dress today so fast its template forces everything to be caps I’d be the life of the party with your own private label liquor um I shot that whenever so I gave you three of those as well so what I’m gonna do while you’re doing this is I’m actually gonna record the video sales letter and what I did too and I guess I’m showing everybody this so that’s cool everybody got to see me send his stuff to Russell um the what I use to create this was the VSL wizard and so this morning I took about 15 minutes and I did look at what Dave already had up on Amazon and I just filled out the form with the big stuff people want reasons tag now and then I was able to take it and the first thing that gave me was this which is basically and I added something in there but basically it was just plain it’s plain vanilla white black on white so then I took it and I made it look Purdy and I basically just added some graphics to it so I’m actually gonna record this thing live right in front of you guys and then I’m gonna upload it to YouTube and send Russell the send Russell thingy so what we’re gonna do for the was order form up again the order form bump is four shot glasses it’s it’s four shot glasses that say liquid courage on them because and the reason we’re doing that is because those match this really cool flask that he give that you get in the in the thingy flat yeah what’s flask you guys know that reference post in the comments you want a free flat some Jim you get a flask is what it is so it’s what you it’s basically in college what you take liquor into football okay so you’ll game in the 80s he was organ trail and you’d walk up to somebody and then like yes like talk like say something like hey give me the flask or whatever to got a flask and let me get the flask one guy was de flask and he’d say here’s here’s E flat and he’d give you the flask and you’d have it it’s this old like organ trail video game from the 80s anyways somebody out there knew that right somebody these guys were born in the 90s then you know alright so I’m going to record this but I guess you guys I gotta get it so you guys can see my screen made you gotta rap out this video to wrap the video when you do it you just know I’m just gonna do it watch you’re gonna this is hopefully you’ll go I mean I really worked really hard on this so don’t like I don’t know if you if you don’t like it don’t say it just say wow that was awesome there you go how’s that for a setup you ready alright here we go okay here we go no pressure Jim the order buttons they get flasks attention created party goers who need to make a huge impression at your next party or social event but can’t figure out a way to stand out we’re the team from the real gin making kit and if you want to be the life of the party then pay very close attention what do all these celebrities have in common that’s right they all have their own liquor brand now I know what you’re thinking making your own liquor at home quickly easily safely and legally is impossible but nothing could be further from the truth want to be the life of the party want to be the envy of all your friends want to give the ultimate gift to any friend or family member well then we’ve got something special for you we’d like to introduce you to the real gin making kit and amazing do-it-yourself kit that makes it simple easy and fun to make your own delicious private label craft gins at home the real gin making kit makes it simple for you to be the life of the party when you create your own amazing gin drinks from your private label stocks be the envy of all your friends because you have your own liquor brand just like P Diddy and other celebrities make amazing drinks from scratch with your own liquor to impress your friends whether you’re a pro bartender or an at-home mixologist be the center of attention at any social event as the go-to bartender and party maker love the look of shock and amazement on their faces when you give the ultimate gift to any friend or family member and much much more and what makes this even better yet all the benefits of your own private liquor label without wasting the time money and legal hassles of setting up your own distillery and best of all you’ll turn out your first batch of your own private label gin with real gin making kit in less than a day and it costs less than the price of a fifth of top-shelf liquor so if you’re someone who wants to be the life of the party understand this you’re one mix away from being the most popular person at any part of your social event you don’t need a license or crazy equipment to make your own premium gin we make this weekend the most fun you’ve ever had in a very long time order now and get the liquid courage stainless steel flask so you can carry the party with you anywhere you go the real gin making kit holds the key to your success with homemade artisan gin and your own private label liquor supplies are limited claim your kit today so what do you think was that cool try not to ruin the recording cool all right so I’m gonna I mean I had one little hiccup in there that kind of screwed up but at least probably six to eight grand yes I like that it would have set you back a minute I can tell you that all right cool does anybody I’m just we’re gonna get that all uploaded I’m I’m doing it in Camtasia right now but I’m getting this uploaded but that that even I was like oh my goodness that’s hot it’s hot that was good and I don’t even drink people you need to really think about that so all right cool hey someone’s asking how do we sign up for final scripts yeah well you got a funnel scripts comm where you can watch an amazing training put on by Russell Brunson and myself where we teach you amazing things about sales copy as well as do a complete demonstration of funnel scripts and you get a special deal right there or if you’re ready to order right now just go to funnel scripts comp /go that’s right final scripts con /go sign up today six minutes 31 seconds O’Brien we’re fine we’re fine we’re fine don’t worry don’t want you down down i’ll some of the dave down you’ve ought to make a hundred times in a minute you can ask him about it now we’re cool dude just give me it’s not showing me that’s weird I’ve shown you what is it showing my face or is it showing something else that’s your face you do see my face where you don’t I see like the no I see like this circle II face your profile yeah that’s weird D flask Dave I’m just joking Keith last part in youth as the order called the action button but were you today this is forms like eating am thinking your video then like you offer and then the credit card anyway I have every fun to split test I’ve never tried this kind of order for page but be cool see all right so you guys lost my page I am going to go to upsell page so I got five minutes gets you to more upsell pages but having a noobs video plugging in there and boom there is an e-commerce style funnel page which is pretty sweet all right he’s going with it he’s going with it de flask you should like split tested demographics if they were born like 3 1980 Huey flask was after that and be like on deck Snoop Dogg or something or I guess you got my tea do you know Snoop Dogg is okay alright okay now I’m gonna make my OTO pages cells Oh tea okay just under five minutes and you guys can’t see me you guys can’t see me can you please not now he’s back okay cool all right all right it’s it’s it’s rendering it’s it’s gonna be fine don’t worry you have form is 13 seconds hope this renders fast on if he sees it without a minute’s it’s probably rendering faster to be honest anyway I don’t want to get into this East Coast West Coast PC Mac thing I just you know I just want to see that video on that page liquid courage this metal one and again the the I think that’s the the bone know they get the the flask they get automatically they that’s a bonus that is automatically included what they’re getting as the for the order bump what they’re getting is the the other one though will be for shot glasses let me switch this around does it take you six months if you want you to click photo check this out plus act now and yet and get ye flask more time use a free ourselves letter the better just FYI so it’s all uploaded to YouTube now YouTube is doing their little magical processing to it here we go alright so now I’m just gonna get the link boom shacka lacka got already yes I do because I’m special you’re special I am special been told that was special that usually got me into a different classroom but that’s okay I’m over it all right I just sent you the link to the video free this is what it looks like Wow I think we need to do a screenshot of watch the flask already what happened to it sample in yeah well let me tell you what honey you drink this much unicorn juice all at once and you’ll lose some stuff too all right what you need to do if you really want to make it hot is get a picture of this ready whoa that’s the picture you want with the flask all right cool so what do you need for it Dean any bullets from me real quick we got two minutes or are you cool I’m mocking you the episode pages done but this home page is freaking pretty sweet and refresh the page there you go guys here you go attendant created partygoers who need to make a huge impression at your next party or social event but can’t figure out a way to stand out we’re the team from the real gin making kit and if you want to be the life of the party then pay very close attention what do all these celebrities have in common that’s right they all have their own liquor brand now I know what you’re thinking making your own liquor at home quickly easily safely and legally this is impossible but nothing could be further from the truth want to be the life of the party want to be the envy of all your friends want to give the ultimate gift to any friend or family member well then we’ve got something special for you we’d like to introduce you to the real gin making kit and amazing do-it-yourself kit that makes it simple easy and fun to make your own delicious private label craft gents at home the real gin making kit makes it simple for you to be the life of the party when you create your own amazing gin drinks from your private label stocks be the envy of all your friends because you have your own liquor brand just like P Diddy and make em males regret is awesome to impress your friends whether you’re a pro bartender or a national mixologist be the center of attention at any social event as the go-to bartender and party maker love the look of shock and amazement on their faces when you give the ultimate gift to any friend or family member and much much more and what makes this even better get all the benefits of your own private liquor label without wasting the time money and legal hassles of setting up your own distillery and best of all you’ll turn out your first batch of your own private label gin with real gin making kit in less than a day and it costs less than the price of a fifth of top-shelf liquor so if you’re someone who wants to be the life of the party understand this you’re one mix away from being the most popular person with any party or social event you don’t need a license or crazy equipment to make your own premium gin we make this weekend the most fun you’ve ever had a very long time order now we get the liquid courage stainless steel flask so you can carry the party with you anywhere you go the real gin making kit holds the key to your success with homemade artisan gin and your own private label liquor supplies are limited claim your kit today whoo tea that rocks that was amazing you don’t say what does anybody think in the social media is anybody saying anything one things away that’s our future based cause well tea that might be a good headline to strip that out I mean that’s a lot of times just here’s a little copy lesson for everybody a lot of times when you’re doing something and this is the first draft and you got those thoughts really flowin something pops out and so that actually is a headline that should be tested you’re one mix away from being the life of the party that’s that could be one hell of a headline right there for sub headline or tour or whatnot but that’s a great example of that I want to tell you guys something funny this is for all people who are like being their bad designers so this is let you go fullscreen go fullscreen so people can see instead just being a little a little blip okay what’s okay so this page right here it looks good but no it’s like the images are just like cut out white things and they’re like it’s kind of ghetto like that was interesting you know I’ll turn off screen share um recently went to like the top 100 highest grossing funnels and click funnels and no one my commonality between all of them because they all set for a whole design just like that so I don’t wanna I grew it from the designers but the design parts usually for our own ego and brand for the brand or whatever but it does like a lot of times I maybe that would out convert like we have a professional liquid courage bottle that was like high-res HD amazing imagery so i sorry designers but for everyone else will think gives you guys hope like somehow you and you’re like that funnel what it’s the offer dude it’s the offer it’s the copy it’s the big idea it’s not what it looks like in fact sometimes if it looks so polished people are going oh they’re just trying to sell me something I don’t even believe it because it’s too polished but if it looks like it’s just some dude who’s teaching you you know I was able to create for under 50 bucks I was able to make my own liquor label and compete with P Diddy and now all the honey’s are looking at me going oh I want Jin’s brand I want the Pharaoh vodka and it’s like oh my gosh I can if that guy can do it I can make my own liquor just about the best ever well that was fun Jim so for the death throes you guys are first-time phone Friday’s every Friday for most parts of what we miss and we do this on Fridays calm you see the back archives of our show every time we build the phone we also put the sheriff on the link so you can grab it and start building off and fun we built which is really really cool as well and now we’ve got a new site update will be coming up probably before next Friday I don’t prize next week though but we have new TV show intro what did you think of show intro turned out pretty sweet man dude that show intro was so good I was literally shaking with excitement I watched it 5 times and I showed him I was like so a new show intro coming out next week and a new site and much other stuff so make sure you guys every funnel every Friday at 9:30 mountain which is 11:30 Eastern store in Java timezone everybody knows about sorry yeah we’re doing stuff by this bill now follow me show you guys what you can accomplish in a 20-minute funnel build which is a lot fun thanks Matt for being here and for doing that was a lot of fun thank you that was great yeah where do they go you go to funnel scripts come check out the training that Russell and I give you as well as a great demo of funnel scripts or if after just today’s episode you’re ready to go go to funnel scripts calm /go we’d love to see you on the inside awesome thanks man thanks everything now did you think appreciate you guys and we’ll see you guys all soon hey the wave awkwardly toys click stop

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Physical Product Sales Funnel ClickFunnels Including OTS and Sales Copy #Funnel Fridays

Physical Product Sales Funnel ClickFunnels Including OTS and Sales Copy #Funnel Fridays

4 D’s To Productivity – Dave Woodward – FHR #218

4 D’s To Productivity – Dave Woodward – FHR #218

Entrepreneurial overwhelm and feeling like you have to do everything kills productivity. Dave details what he learned from James P. Friel about the “4 Ds to Productivity.” These are simple tools you can quickly implement into your daily business life to get the most out of your day and to actually get the right things done.

The 4 D’s

-Do – Identify the things you should be doing and do those things

-Delete – As much as possible

-Defer – Not everything is urgent or important

-Delegate – Learn to delegate

Quotable Moments:

“You can’t eat the whole elephant in one bite, but you can eat the whole elephant one bite at a time.”

“You have to learn to say no.”

Links:
FunnelHackerRadio.com – http://funnelhackerradio.com/
FunnelHackerRadio.com/freetrial – http://funnelhackerradio.com/freetrial
FunnelHackerRadio.com/dreamcar – http://funnelhackerradio.com/dreamcar

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4 D’s To Productivity – Dave Woodward – FHR #218

4 D’s To Productivity – Dave Woodward – FHR #218

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