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Last night as I was recording my new podcast, I realized why most of us get scared when we’re about to publish something we really, really care about.
On this episode Russell explains why he suddenly has empathy for people who struggle to publish their message. Here are some of the interesting things he talks about in this episode:
-Why he re-recorded another podcast he’s doing a few times, and was still afraid to push publish.
-Why in the decade he’s been publishing podcasts, webinars, videos etc he has always preached to just do, but for the first time he actually has empathy for those who have a hard time doing that.
-And why he is still publishing that podcast, even though he is second guessing things he said, and why you should follow in his footsteps and publish too.
So listen here to find out why it took Russell more than a decade to feel empathy for people who struggle to publish their message.
what’s up everybody this russell brunson and welcome to the marketing secrets podcast today i want to share with you a message about the fact that i finally I think can understand have some of you guys fill so the big question is this power onto Brewers like us who didn’t cheat and take on venture capital we’re spending money from our own pockets probably mark it in a way the lets us get our products and our services and the things that you believe in out to the world and yet still remain profitable that is the question in this podcast we’ll give you the answers my name is Russell Brunson and welcome to marketing secrets alright everybody so I’m excited heading into the office today for a lot of fun we’re gonna be working on getting mother fun alive finally a bunch of other amazing stuff so I’m really excited but I had I had an epiphany this morning and I need to share with you guys because I think I finally understand how some people feel so I have been publishing for a long time right I started my internet marketing business probably fifteen some odd years ago now and at the time I have published a bajillion podcasts and videos and tells seminars and webinars and summits and events and all sorts stuff right and so for me I like I think I lost my empathy for people who struggle when it’s like publishing stuff I might just do it just go out there just do it just push the record and talk and blah blah blah right like because that’s right but but I do it I forgot like I forgot what it’s like to go through the vulnerability and the fear and the stress and all the things that come with with putting your message out there and what’s been fun as some of you guys know recently I launched another podcast and it’s something different I’ve ever done before it’s not related to marketing or sales or business or any of that it’s related to my religion to my faith into my beliefs and it’s funny because I was like oh this is gonna be this is gonna be really fun and really easy I’m just gonna go and just start just click record and start talking right I went at night I started to do it and it was way different so the podcast as those who don’t notice it would say Book of Mormon challenge calm and so I recorded the first two episodes and probably nine or so months ago and then they sat there because I was here like nervous to put him out there and I like anyway and then the third one was easier that we came out faster than the fourth one which I recorded yesterday I literally spent and a long time I spent two almost three weeks like preparing for it and getting nervous writing out line and rewriting and writing the stories up and rewriting them like and I was like man why am I so nervous about it’s like I was so nervous it took me almost three weeks to publish it and then last night finally I was like I’m so Sunday so I good spiritual experience all day and I was like okay I’m in that I’m in the zone I’m gonna do it if I spend another two or three hours like working on the podcast outline an interview and getting out all the things put together and then I started recording at about 11:15 at night I started recording it and and I was 47 minutes into the recording and I was just like I don’t like this I hate every word I’ve said I don’t like how I said it I don’t like all these things so I stopped it deleted it and I was like oh I was 47 minutes was now is now after midnight I’m like all tired and mic but I I need to redo it cuz I think I feel like now I understand the story’s better than I did it so I kept record again I spent nother hour over an hour recording the next podcast episode and then I sent to my brother to go and edit and get it all ready to go to the live and then like all morning long I’m a second guessing like oh my gosh dude again I told that story wrong I really have you know the like all these things right like Oh at the ending when I did this I don’t like I did it in like and then also this morning I was like I bet you this is how other people feel maybe the reason why I’m doing is exercise amongst other reasons was to get empathy for people working with when you’re nervous you’re scared about publishing and it’s just interesting so I wanted to share this because first off I feel like I’m empathy now for a lot of you guys for the first time in a decade so hopefully that’s good right yeah I get it now I get the fear and the nervousness it goes behind putting yourself out there especially with something you love and you believe about and you care about and you want other people to to UM to listen and to be put into um and you really honestly want to serve people right I I totally completely understand that especially especially now so I guess my message for you guys today is it’s kind of twofold there’s number one I have empathy for you understand the fear of putting yourself out there and number two I’m publishing that episode today I wanted that company and tweak it jjan no I’m just gonna put it out there because good enough is good enough right a lot of us never get started because we’re so nervous about it not being good enough and I’m the problem with that is then we never get started and the the goal of what we do as authors and speakers as coaches as experts is whatever you want to call yourself somebody’s trying to change the world in your own little way is to get things out there and one thing I know for sure is by not posting and not putting it out there it’s not gonna change anyone’s life that’s the one thing I’m positive of by putting it out there it has the ability at least to affect somebody maybe it was as good or thought out or as you know whatever whatever might be but it’s important to get out there because that’s the only way you can actually touch and affect and help and serve somebody else and that’s the whole reason behind what we do and why we do what we do right and so hopefully this gives you encouragement to know that even Russell gets scared sometimes and even Russell second-guesses themselves and gets nervous but when all comes down to it you just kind of click publish just put it out there so hopefully that gives some inspiration to somebody out there who’s who’s nervous today and hopefully it gives you the permission to do it so there you go you know how permission to do it just go and do it just click record on the podcast or on the video or on the blog click post or whatever the thing is that you’re doing to publish your message just go out there and just push it just push the button there how imperfect it seems no matter how many flaws you see you know how many things you know you could have done it better no matter whatever that is it’s just time to put it out there and just let the world have what you got and you have full via the full ability to rerecord it in the future I’m on podcast episode now probably I don’t know five or six hundred I have no idea and I’ve probably shared the same message multiple times over the last five or six years I’ve done this and hopefully something gets better and it’s okay to republish the same thing later with your new lens of understanding and and what you’ve gained in the in the process of growing and learning so there you go you guys today’s the day go click publish make it go live you if you’re scared to death you hate even if whatever just push it live and I promise you the worst case scenarios that changes someone’s life best case scenario it has a huge impact and I guess I say the worst case scenario nobody sees it and best case scenario changes from his life so that’s worth it makes it worth pushing publish and go so there you go guys push push go alright guys thanks so much everything and then for the day today it’s gonna be an amazing day appreciate you all and we’ll talk to you soon everybody want more marketing secrets if sold and go get your copies of my two best-selling books book number one is called experts secrets and you get a free copy at expert seekers calm then book number two is called calm seekers and you get your free copy at Calm secrets calm inside these two books you’ll find my top thirty five secrets to leave use to become the fastest-growing non VC back-sass startup company in the world
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What To Do When You’re Scared To Death Of Clicking “Publish”
What To Do When You’re Scared To Death Of Clicking “Publish”