Why Dave Talked to Molly:
Molly is a boudoir photographer who did live webinars until she reached a million dollars. She is part of the winner’s circle. She had 81 cents to her name when she dropped out of college and started to focus solely on photography and eventually developed her niche to boudoir photography, making six figures.
Tips and Tricks for your Business:
-Molly talks about tips that she’s used in her business that works well. (8:56)
-Molly talks about how ManyChat works for her on her landing page. (10:23)
-Molly talks about where her business is going in the next year by using click funnels. (17:22)
“We Like to Empower Women.”
“I’ve never been a cookie cutter type person.”
“I didn’t even know about Russell or click funnels or anything until I went to Funnel Hacking
live in 2017 and we’ve 3x’ed our business is going to that event.”
You don’t have to have a broad market to make money. You can focus on a niche market and dominate it. You’re market strategy means everything.
welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales dominate their markets and how you can get those same results here is your host Dave Woodward everybody welcome back you guys are in for a ride of your life today this is gonna be one of the most fun ones I’ve done in a long time I want to introduce you guys to Molly Kaiser Molly welcome to the show hey thanks so much for having me this may be a blast oh this is gonna be so much fun for one you’re a full of energy tons of stuff always going on and the topic is just crazy as well so if you guys are don’t know who Molly is Molly’s a member of our inner circle she’s also – comma Club winner in addition to that she’s gonna be at phone-hacking live as one of our roundtable hosts definitely after this episode you’re gonna want to make sure that you’re at her table because this woman knows how to crush it in so many different industries I’m so proud of her for all that she’s done so if you guys aren’t familiar with what she does she basically helps photographers specialize in boudoir photography so for those who may not know what boudoir is and I don’t know how they wouldn’t but if they don’t what exactly do you mean what is a boudoir photographer yeah it’s basically kind of like a Victoria’s Secret model shoot but for any woman at all anyone who wants to celebrate a milestone or just feel finally comfortable or really finally be able to look in the mirror and believe in their beauty that’s basically what we do our photographers do so it’s pretty cool we like to empower women I love it I was going through your site and take a look at some of your story again basically down to your last 81 cents and starting the business so uh again that takes some cojones I’m not in that one that’s a not the easiest thing to do and then to do it in this industry so tell me again I know your story but tell for our listeners how did you get involved in this industry oh my goodness well we don’t have like a week so I’m going to keep this room but basically in a nutshell you are correct I dropped out of college I had 81 cents to my name I was living with my grandmother she was like spotting me money to buy groceries it was that bad and you I just found college really wasn’t for me I’ve never been like a cookie cutter type person and so I just decided to dive into photography and just go for it I started shooting weddings things like that I quickly niched into boudoir and when my studio hit the six figures mark I started getting bombarded with messages from other photographers being like how did you do it oh my goodness like how on earth did you you know how did you make it full-time shooting only boudoir because most photographers you know they photograph every single type of ring baby’s wedding everything and so basically I started mentoring people one on one and as those of you listening probably know I quickly realize you know I can’t run a whole time studio and mentor people you know one on one pour like I just don’t have enough hours in the day so that’s when I started seeing people doing courses online this was in 2013 I was like man this is genius like you can take instead of repeating everything that you say over and over and over again you can just record yourself put it into a platform that is better for me and my students and then you have the ability to also sell it over and over again and help an unlimited amount of people so it’s it’s basically an incredible incredible opportunity we have right now with online courses I love it you’ve got yours has been really cool I was looking at your site and send the stuff you’re doing so your coaching program tell people look we were just kind of joking about the fact that you just did last two or three weeks done over $70,000 in coaching or it knocks our certification is that right you started a certification program within a what a 20-minute webinar is that would you say yeah so what I did was actually at the inner circle Meetup everyone was like you need to do the certification because basically the struggle I have is that a lot of people hear the word boudoir and they think of something that it’s not and I know you guys so they assume that it’s something that’s totally knotted so I wanted something that can not only help me train my students to go full-time you know get to six figures but also something that can set them apart so that when a person sees for example like their certification badge they can know you know this person’s professional they’re serious or someone you can try and so at that inner circle meeting like you need to do this you need to do this so um if you guys don’t know this about me I like if you tell me to do something like so I made it happen and I I just made a really quick 20 minute webinar something I was hearing from a lot of my students was that they they didn’t have like a lot of people were dropping off my webinar like sorry I have to go I have this you know my kid has a basketball game or whatever and I was finding that my 60 and 90 minute webinars for just getting too long so I made a 20 minute webinar I basically removed the three secrets I showed a ton of testimonials for my students and the stack of course and yeah we were able to book 25 calls from one 20-minute Facebook live webinar and we closed 21 of them which means we signed up 21 students in over $70,000 I’m looking at my board because I haven’t yeah it’s been incredible and they’re already seeing results so it’s awesome so how did the how did you drive traffic into your funnel there so it was I soon through Facebook logs that we did it yeah so okay so what we what we basically did was I used zoom and we drove some Facebook ad traffic to like a landing page with a many chat button on it I love to use many chat for webinar signups and then we streamed that zoom webinar to our Facebook group with our students who had already purchased our course we have two products the course and the certification and so yeah it’s cool because we had a mix of like cold and warm traffic and the interesting thing is that it was about a 50/50 split so I’m super happy to learn that the cold traffic signs up it’s almost kind of like hmm it’ll be interesting to see how we can scale this with more cold traffic I’m super excited about it I’m super excited I love good you’ve done a great job as far as your headlines at everything else I was looking at your site and some of the cool stuff you’ve got on there and see if I pull something stuff up is Bob I have to give much credit to Russel he is the title King well I again seriously I was that just some of you you know want some freebies I love this year so the free master class for strategies for WoW and your boudoir clients with your posing light and coaching I mean obviously there’s something want people deathly need their free marketing sheet 50 ways to marketing your boudoir business locally and then one of my favorite ones here is the free posing sheet get my 14 perfect boudoir poses posing sheet for free plus shipping so yeah and that actually the that posing sheet we tested on marketing 50 ways to market and we tested the posing sheet and the posing sheet like blows the marketing out of the water which is so interesting it depends on the niche right it’s so so interesting I think that’s great I get I for your niche it makes sense or people want to make sure they have they want to be professional and they want to make sure they get the right poses I don’t want to become cloth sleazy or anything else like free I kept hearing that they didn’t want to freeze up like they would go to the shoot and then they would freeze up and they wouldn’t know what to do yeah I just listened and then I helped from there I loved it and then you’ve got your booty shorts manifest don’t love that taken right out of experts oh and can I read this is that okay yeah please go for it so it says I’m a booty babe a booty babe is a photographer who is committed to empowering more women through the art of boudoir photography a booty Bay to somebody who is ready to throw away all the past excuses and turn their passion for boudoir into a full-time photography business hey booty babe is a photographer who doesn’t let anyone or anything get in the way of their goal to help others while changing their life and business for the better every day super cool I love again this whole idea as far as a manifesto I love the fact that you’re implement again you you implement it’s super super fast it’s just so awesome I love seeing that and I think it’s cool that right after your manifesto is where you had the call to action I’m ready to be a boot booty babe and it click right there and and takes him right in so obviously you’ve had the opportunity of going through a lot of life trials and everything else you’re now on top of your game you’re teaching others how to get on top of their game what are some of the things you mentioned to our other funnel hackers who are listening here as far as either tips that you’ve used in your business that have worked real well or things from a life standpoint that you’ve learned that would help benefit them oh man that’s so broad let’s see here you can pick anything I’ll go with it let’s see here well one thing more recently that’s been a huge game-changer for us is many chat I’m not sure if you guys have talked about that a lot I’m actually an avid fan of the podcast I haven’t noticed that yet so but yeah mini chat because with our email let’s say you know when I first started email marketing in 2013 our open rates were like something crazy like 60 percent and now it’s more like 18 to 20 percent which is so good I think compared to industry standard but we’ve definitely seen it decrease and whether that’s because we’re growing so quickly or just because I believe it’s because my personal audience is more on Facebook and so what’s interesting is we’ve been growing this many Chad audience which is a chatbot for Facebook Messenger and even though we only have a fraction of the number of people on many chat our open rates are like 85 to 90 percent so we’re actually getting more open rates more openers on many chat even though our email list is like three four times or something the size so something we’ve been doing like four webinars instead of having them opt in through email we have them opt in with many chat and that we really know I want to ask you about I’ve literally this has been a massive topic reason that was literally talking to Andrew Warren about it the other day I talked to Mike Dillard about it Warner he’s brilliant so we have to so I wanted to find out the question came up yesterday I was talking to Mike and that is do you only allow people to opt in only through mini chat or do you allow email and mini job you guys are gonna love this because I tested it recently so we used to just do many chat and then we had a couple people just literally just like two or three people that were like I don’t like Facebook bubble blocks I’m like oh man like I feel bad now okay fine we’ll do email or mini chat we got more opt-ins but our show up rate was cut in half so we’re not gonna we’re actually just gonna go back to just doing the mini chat button so I don’t know it works for us okay so I wanna make sure I understand that so you had yet both mini chat and email so yet some people off to come through mini chat but those who came through your email the show up rate was much less than those people came through mini chat and because of that you’re only going to mini chat as an option yeah so basically like when we let me tell them they have to register with mini chat like almost all of them do except for like what two people but if we give them the option almost everyone goes with email and that our show up rate is like super dismal so yeah we like money chat more I think that’s great I literally had this conversation Mike yesterday they’ve got a self-made man thing they’re coming out with judge didn’t Lily six days but he was going through the same thing and they saw basically about 80% which would click on email and only 20% on Facebook as far as messenger but when they were tested obviously had a ton more people when when when mini chat is the only way then interesting so it’s not the same result island they did they totally did so and again I can’t quite tell all the details on this but we have something super super cold coming out with action etics here that’s gonna involve messenger and you guys are gonna absolutely love it it’s you gotta wait to funnel hacking live and of course a frontal hacking like you’re gonna want to be make sure you’re sitting at Molly’s table she’s one of our roundtable hosts talking about all this crazy cool stuff as far as how she’s using these kind of cool things in her business so I wanted to find out more from so you’re basically driving from a facebook ad to a landing page landing page has many chat only option takes them then to a an auto webinar that basically is a zoom recorded webinar actually so you’re wrong okay so what we do is first of all Russell told me that I have to do my live webinars until we get to a million okay so that’s what we did and so now we’re doing Auto but our auto funnel is being built so here’s we’ve been doing for the live webinars that’s the stance that I can share with you guys basically yes we had them option with many chat and the cool thing is that on the webinar opt-in page we just used a ClickFunnels™ template they click the mini chat button and as soon as they click it in many chat you’re allowed to say hey once they click this button they can be a new tab can be opened so when they click it’s sending them a Facebook message while simultaneously sending them to a new page and the new page is our tripwire so we’re triggering the tripwire and then also at the same time sending them a Facebook message so the Facebook message essentially says hey cool we see are interested in the training which date and time would you like they select which one they want cuz it’s live but yeah if you were doing auto you could just pop in the replay or something or fifteen minutes or something like that so they choose the date and time and then after they do we say awesome to confirm your spot please reply back with your email address and then we use zapier to zap their email address to you know whatever emailing ClickFunnels™ whatever you use and then and then after that we will think we message them again and we say oh and by the way so on the training you’re gonna learn how to book a client on the spot but if you want to learn how to book multiple clients in the next 24 hours click here to get our it was basically our trip wire for 60% off so that’s kind of what we do and we sell oh I love that so is your trip wire also pop-up on the side so they see that what it is actual price yeah so it pops up when they click and then also in the message once they’re done registering in the Facebook message it also tells them about the trip wire there as well so is the trip wire price the full price on the pop-up and sixty percent off in a mini chat actually no but that’s a great idea no it’s both pages we just use a click funnels page and then we have like an auto video playing of me talking about the deal I just thought it would be social proof real quick there and say hey it’s actually a 60% off you have to split test and get that back to me and let me know that one yeah literally so tell me as far as you’ve had the opportunity now of first of all again I hope you guys heard and if you haven’t I’m gonna restate it she basically did a live webinar so she did a million bucks that is again I love it’s one of things I love about our inner circle you guys actually implement everything Russell says and I think part of its got a point because the only people who are really successful in the inner circle or those who just take massive action and do everything he says but that is seriously it’s one of the keys so that you guys who are listening and you’re doing a webinar don’t get so excited to get to an auto webinar until you cross through a million dollars I know that seems like forever but so what your what is your course how much what do you charge on your on your webinar yeah so Jesse just so we can just so everyone can learn a little bit about all the mistakes that I’ve made along the way before I joined inner circle I had over 100 products I’m not kidding like I had a lot of ebooks courses right now we have one course and one certification so the course is called boudoir marketing camp and it’s nine ninety seven and then we offer a payment plan and paypal credit as well awesome and their certification how much is that as three thousand we offer a payment plan and PayPal credit as well people credit by the way like do because seriously I mean if I when I started my business when I had 81 cents if I had had the option to get PayPal credit like zero down zero percent for six months you have six months I just think it’s so cool yeah it’s super simple to get again it’s not even really based that much on your own personal credit so don’t be afraid to at least try it and use it in your business I think it’s a great opportunity yeah I used to feel bad saying to put it on the credit card you know like guilty like oh I don’t want my students to go into debt but then I realized you know I’m gonna help them make their money back and more and so really it’s not I shouldn’t feel guilty about it I should feel like it’s a great opportunity for them so I just want to share that with you guys I love it I love it so tell me as far as as you take a look at this next year what’s where you going now where what’s gonna happen with with booty baby where’s it gonna go all right this is great so now that all of our live webinars are converting we get about a 40% to 75% show abrade and a 10% purchase of those who are on the webinar so now that we have that offer all for our webinars across the board we are automating them all so we’re actually just using you guys are gonna be so surprised by this we’re using a ClickFunnels™ template [Laughter] yeah awesome so my team basically I work with someone who’s a funnel builder I believe they are certified or something like that and they yeah they’re just working with the template taking our best live webinar and automating it so on the horizon essentially for us is automating sending traffic to those to those auto webinars and we also recently moved our Facebook Ads in-house and what we’ve been doing is we do this thing called a consistent content strategy ping Jun made this popular at our last inner circle meeting and that’s gonna be giving that away at some like in life you can tell us how you don’t go ahead and share it it’ll be a teaser for people yeah but basically what we do we kind of do that strategy but for our Facebook ads now so I for everything we need a Facebook ad for or retargeting at or anything like that I just created a very short video we send that to Rev my team creates short post long posts lifestyle posts with images and then we run the ads so on the horizon for us really is scaling we need to hire a phone sales person call me the webinars and really just scaling honestly it’s I feel like it’s almost when you’ve been grinding so hard for so long and you’re at the point where you can like automate it almost feels like mmm why am I actually getting sleep this is weird it’s like too good the sleep thing I think people always talked about it supposed to be a good thing it actually works so uh that’s not one of the perks of working at clique but why I love having you on again for those of you guys I can’t recommend it enough you got it definitely find her at phone-hacking live molly is as you can tell one of squeeze girls women I know and always so you’re so willing to give and to share with so many people so again make sure you spend time at roundtable and by all means reach out to her Somali if people want to find out more about you what’s the best way to reach out to you yeah so on Facebook I am Molly Marie Kaiser I would love to be friends with you on Facebook I know that’s old-school but seriously I love Facebook and on Instagram I am booty shorts bo u di e shorts love it well Molly thank you so much again I cannot wait to see it literally we are five weeks from today this is crazy do you guys have any tickets left um we don’t right now but I know we always have some people in EM canceling and so we’ll probably end up releasing some as we get closer but right now we don’t so hacking why sure of course I just have to say you guys for those of you that are on the fence I don’t know if they have any tickets left but I didn’t even know of Russell or ClickFunnels™ or anything until I went to funnel hacking live in 2017 and we’ve 3×2 our business since going to that event so like when people tell me they’re on the fence I just want to shake them and be like you go you need to go so I really hope to see you there you guys will not regret it I mean seriously Russell Tony Robbins what more could you guys want and then I hope to see you at my table as well so thank you David can’t wait to see you we’ll see you real soon fine you know one of the things that means a ton to me is the personal reviews that you guys leave on iTunes you won’t mind going out rate this show let me know how I’m doing just go to iTunes click on the episode and rate it leave a comment I read all the comments I’ve appreciate all the stars and everything given already left for me I can really appreciate it and it’s my way of finding out how I’m doing so if you don’t mind I’d really appreciate it and I again thank you so much for all that you guys do have a great day
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Secrets of A Boudoir Photographer – Molly Keyser – FHR #197
Secrets of A Boudoir Photographer – Molly Keyser – FHR #197